I’ve known this site was being developed for a couple of weeks now, and have been checking its status on a regular basis.

I’m pleased to inform you that YTB has a new site up entitled “The Facts About YTB”. (www.thefactsaboutytb.com)

This site is designed to document and correct many of the slanderous and misleading claims that have been spread all over the internet by our critics and our competitors. I’m pleased to see the many links to third party sources, (much like I do here) to document who YTB is and what YTB does as fact not the fiction you see in various forums and message boards.

YTB is very proud of and stands by its business model. “The Facts About YTB” not only answers the claims, but does raise additional questions aimed directly at some of our competitors and critics that should bring into question their own business structure and tactics.

This site is also designed to be updated on a regular basis to keep current with issues as they arise.

As YTB continues to move forward as it gains larger and larger market share in the Travel Industry, we will continue to have some sort of opposition that may attempt to mislead you. Much the same way it has in the past. Look to this site as the “official word” on where YTB stands, and how YTB responds to the claims lodged against them.

Enjoy!

Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812

Learn How To Become A Travel Agent

Book Your Travel & Vacations With

Are you as tired as I am over all the trash talk about YTB’s stock? Honestly, I’m sick of it. It’s as if YTBLA.OB is the only stock out there that’s down in the dumps. You’ve got to be hiding out in a cave somewhere not to realize that the markets overall are…well, in the toilet.

While the market has many running in fear, others are banking on the fact that the market will eventually turn in an upward trend. Most people would think someone would be crazy to actually be buying stock these days. Yet, that’s exactly what many of the super wealthy would have done in order to make their fortune. It’s times like these that would explain why Warren Buffett bought a considerable amount of stock at the end of the third quarter. (And if you’re thinking he sold a bunch, think again.)

The “Average Joe” simply can’t stomach what’s going on right now. That’s why we’re seeing the selling frenzy that we are, and also why critics appear to be focused on YTB’s stock specifically. It helps give the perception that the company is in dire straights and won’t last. Our third quarter numbers did a significant job is dispelling those rumors after their release. While there is a considerable amount of excuses following YTB’s profitable quarter, it did cause some of the most hardened critics to actually state that the numbers actually turned out better than they expected.

I would assume that’s why the focus has been shifted so quickly to the stock. It’s the one thing critics can point to that doesn’t look all that rosy, nor is bouncing back. The picture they’re painting is as if all other sectors are doing just fine, and it’s only YTB that’s having the difficulty holding on to its price. (Even with a profitable quarter.)

This attempt to spin the stock got me thinking how YTB compares to other stocks, more specifically, the travel sector since YTB of course knows nothing about travel. (Even after our 8 year run in this sector and being named in Travel Weekly’s Power List the last two years.)

By no means do I claim to be some type of stock expert. Far from it. But anyone with a pulse should realize that the markets, even after the election, continue to tank.

After pulling up various stocks to compare with YTB’s I started noticing that the broad brushed picture being painted isn’t what our critics claim it to be. (Big surprise, I’m sure.) Nor did any one sector in our industry lead in the categories I checked. About the only sector I was not able to check thoroughly at this time were other Brick and Mortars. (Most according to the Travel Weekly Power List are privately held.) I also tried to pick stocks that most everyone would know, even if you’re not “in” the industry. (Hogg Robinson Group, being probably the one exception.) Since there were so few public Brick and Mortar Agencies, I did use both American Express and Boeing who do own “Agencies” but obviously have diversification which neither look to either help or hinder their performance over the last year.

Here is an overview of the industry representing Airline, Cruise, Brick and Mortar, and On-line Agencies.

YTB (as noted by the blue dot) ends up pretty much “average” compared to the other stocks in the industry. Since there are so many in this sample, I’ve taken each industry and broken it down into segments for ease of reading.

Our first sector is how YTB compares to the Airline Industry. Companies are color coded and YTB will remain blue. Companies sampled with YTB are Continental, Delta, US Airways, and Northwest Airlines.

Next is a one year snap shot of Brick and Mortar Travel Agengies, which include American Express, Boeing, and Hogg Robinson Group.

Would a one year snap shot of on-line agencies look any better? Take a look at how YTB compares with Expedia, Priceline, and Orbitz.

And our last sector is the cruise industry as we take a look at both Carnival and Royal Caribbean.

After looking at this again, maybe Royal Caribbean should be the one in red…

So what gives? Why all the focus and fuss over YTB’s stock when obviously YTB appears to be on par with all the other companies in the market?

Because that’s what critics do. It’s something for them to talk about to give the perception that the Network Marketing business model is flawed or inferior to what they consider a tradition business plan. It’s all about perception to add fear and doubt about your choice in the industry.

They want you to go back to something more “legitimate” or “secure”.

So let me ask you. When it comes to the stock market, which one of these stocks above look to be more secure to you?<-->

Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812

Learn How To Become A Travel Agent

Book Your Travel & Vacations With

I’ve enjoyed the last couple of days watching the critics swarm around the virtual water coolers on the internet just licking their chops for the third quarter numbers to come out. I checked one of my favorite places and laughed at how anxious they were. It reminded me of a bunch of addicts waiting for some dealer to show up so they could get their fix. It’s been more than 19 years since my last drink or drug, but I still remember waiting with anxious anticipation for THAT car being the guy with my next score.

Imagine their surprise when the dealer ends up being an undercover Cop to bust them.

On what charge you say? Being F.O.S. (Think about it.)

The speculation of course was that YTB has been bleeding money, and Management doesn’t know how to manage the money they have. When news broke earlier in the week over the pending sale of the old Home Office building it was because YTB was in a cash crunch. It had nothing to do with the fact we have a gorgeous new 130,000 square-foot complex to move into. No, we needed the money because our critics were absolutely sure that there would be yet another huge loss for YTB.

Why? Because recruiting is down, and the focus of course (actually “phobia” is a much better choice of words) has always been about the recruiting. Their theory is that if you can cut the recruiting off at the knees you cut the life blood of the pariah that consumes and controls your life.

How I would have loved to see the looks on the faces when critics opened the YTB 10-Q and saw a profit for Q3 of $287,999.

Surprise!

So what went wrong? How could the critics have been so far off base? (Again)

Simple. They don’t have the first clue how a Network Marketing business actually operates and stays solvent. (I’ll even go as far as stating ANY business for that matter.) This quarterly provides proof that it’s not about “recruiting” and the Kool-aid they’ve been drinking is spiked with nothing but rumors, lies and myths.

None of these characters have any actually experience in Network Marketing, and the knowledge they acquire to form their beliefs and opinions isn’t even “book learning” for the most part. Many of the beliefs are formed from the very massage boards and blogs they participate in. The blind leading the blind so to speak, so it’s not at all surprising that everyone ended up looking like dolts.

I don’t know, nor do I care if they’ll ever grasp that the money made in selling travel agencies goes directly out to the field. Every penny of the $449.95 from the sale of a travel agency is tied to the representatives who sold it. If you like that idea, you can join the ranks of YourTravelBiz.com for free by the way. And “free” negates the California complaint according to the letter of the law. But that’s yet another surprise we have for our critics.

The number critics were looking for certainly showed up with a mere 114,614 active RTA’s at the end of the quarter, a decrease of 13% from the previous quarter. Sales of travel agencies were cut more than half, down from 38k in Q3 of 2007 to 15k the current quarter.

So how in the world could YTB show anything other than massive bleeding and negative numbers?

Here’s a quick breakdown of the numbers.

• Online travel store sales increased $1,205,560 or 10.8%
• Monthly renewal fees increased $576,579 or 3.3%
• Travel commissions and services increased $2,478,103 or 44.8%
• Training programs and marketing materials revenue decreased ($1,843,333) or 40.8%
• Other income increased in the third quarter by $590,203 or 52.7%

Net revenues totaled $42,876,354 and $39,869,242 in the third quarter of 2008 and 2007, respectively, a slight increase of 7.5%.

Expenses also increased considerably year over year with the following breakdown.

• Depreciation and amortization increased of 123.0% or $374,274.
• Marketing and selling expenses increased by $825,865 or 152.0%
• General and administrative expenses increased 50.7% or $6,242,058.

So let’s me see if we have this right? We had a decrease in RTA’s, increased expenditures, but increased revenue for a quarterly profit of $288K?

Yep. The numbers don’t lie, that’s exactly what happened and our critics are busy scratching their heads wondering what happened.

What’s so much fun to watch is that after Q2 reports came out, and predictions of up to $6 million in losses bit them in the gluteus maximus, we were told to wait until Q3. Excuses started to emerge just like they are now. The spin and claims now are that none of the additional slander and junk they’ve been spinning has had time to take full effect. The California suit had just been announced, and ambulance chasers decided to get into the action as well to spread fear about the end of YTB mid quarter. Now that those allegations have come up lame these very same people who simply ignored the egg on their face last quarter are looking once again into the unknown. Believe it or not, we’re all supposed to wait until the Annual Report for them to show us they’re right and we’re wrong. How fun it is watching them weasel their way out of yet another speculative blunder.

For the record, I don’t know why they do it. It’s almost as if they like looking like clowns. I think a more accurate description would be that their entire existence revolves around proving their superior knowledge and understanding about any subject of conversation. It could be taxes, travel, ethics, stocks, laws, compliance, you name it. If it’s being discussed around the virtual water coolers on the internet, they always appear to be the guy or gal who’s “in the know”.

And a simple word of caution when it comes to correcting any of them. Don’t. You’ll be called every name in the book, as they attempt to shame you into submission among the other participants. Looking at this intelligently or rationally will have you scorned until you either give up or conform to their way of thinking. My best advice is to just smile and nod in a positive manor and when you turn your back you can then roll your eyes, or smirk and chuckle to yourself how insecure and desperate they are.

So we’ll just have to wait, AGAIN, for the promise of our critics showing us that this model just doesn’t work. It’s flawed because all the money is made recruiting people. When the recruiting dries up like it has, we’re promised that the house of cards we’ve built will come crashing down.

Do you really want to worry about such nonsense and spin? Or would you rather look at the fact that YTB turned a profit under the combined adversity of mud slinging and economic conditions?

The choice is yours.

Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812

Learn How To Become A Travel Agent

Book Your Travel & Vacations With

While I was reading this week, I caught a couple of threads with the infamous “predictions” of what our Quarterly Reports would look like. One fruit cake actually speculated a $6 million loss…for the quarter. It’s one of the reasons I don’t like to put things like this out there, you look like a real ass when reports like ours come out.

Of course we’ve learned that “critics” like this spend all their time promoting negative information and spin, and while the “spin machine” hasn’t gotten into full swing concerning the numbers, I’m quite confident that it will be more doom and gloom. Truth of the matter is; it appears that YTB has curbed some of the spending it could in order to reduce losses from the proposed $6 million, to less the $200 thousand.

There are of course expenses that YTB could not control based on the foundation it put into place back in 2007, such as 135,000 square foot home office renovation that should be complete in 2009. It’s odd how critics who know so much about us Network Marketers like to talk about the Corporate Jet purchased that Coach, Scott, and Kim will escape in when the imaginary house of card begins to crumble. Somehow they ignore the $5.7 million in property and equipment spent this quarter alone which should be a big clue that they Founders intend on staying right were they are. Salaries and benefits increased by $2.1 million, while building overhead increased approximately $900,000 due to the increase in employees and number of locations in which YTB operates.

It’s interesting that Travel commissions and services for the first six months of 2008 increased $5,754,019 or 68.5% to $14,148,444 from the $8,394,425 reported in the comparable prior year period. While travel commission increased, the number of RTA’s has decreased.

This is a very important development, not because “the house of cards” is crumbling as some will probably predict, but because directly correlates to what I’ve been telling everyone for years. Please take note of a line on page 9 of the quarterly report that I’m very happy to see. I have to wonder if this line was specifically intended for a new critic we have?

“Revenues generated from the direct sales of travel are recorded as deferred revenue until recognized in the period the travel departure takes place.”

Meaning, travel commissions are not reported on our SEC filings until AFTER we actually have the money in hand to report as revenue. While the percentage of Marketing Commission (74.5%) and Travel Commissions (19.7%) have narrowed slightly the SEC report now states that recorded revenue from actual sales are not reported at the same time.

Who knew?

Proper knowledge of how our industry works could prove to be a very important element in California. Actually, some in California already know how this works based on the Legislation that went into effect back in January of 2007 when YTB was able to continue to offer credentials after minimum “booking” requirements were met.

Some however, must not have gotten the memo.

Overall, not a great quarter, but certainly not the horrible showing that was predicted. The key is going to be retention as it is with all companies. I do admit, it’s going to be somewhat difficult due to those who don’t verify what they’ll read from the critics. Proper education in just how we operate and what our model reports to the SEC will be key, and I’ll steal a line that our critics like to use all the time.

“The numbers don’t lie.”

Truth be told, they’ve been lying for years, and it’s my hope that when the suit is either thrown out, or YTB is found to be a ligitimate business model based on proper understanding of how revenue is reported, we’ll find out just who has been lying to who.

Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812

Learn How To Become A Travel Agent

Book Your Travel & Vacations With

This has been one of the most interesting weeks I’ve seen in about 6 months. For some, it may have seemed like a week long April Fools joke that lasted an entire week instead of just a day.

We are seeing things in a whole new light this week. YTB releases it’s Annual Report on Monday, complete with Total Revenue of $141 Million and $3.2 Million Net Income for 2007, and the value of travel services booked on YTB’s booking engines was $414.5 Million, an increased 84% in 2007. On Wednesday, John Gilliam asks if YTB could be the next On-line Travel Darling and the combination of the two sent the stock upward from a low of $0.65 a share on March 19th, to $3.15 a share on the close of trading on Thursday April 3rd.

Now in a very strange twist, almost as if the stars have aligned in just the right order, we find the Cruise Line that started it all just 6 months ago has its credit rating lowered to “junk status” by Standard & Poor’s. According to Forbes, Royal Caribbean’s sinks to junk due to a heavy fleet investment, financed in part by borrowing, and rising fuel costs as adding pressure to the company’s rating being lowered.

Just weeks ago, Royal Caribbean agreed to work with the Florida Attorney General and will be refunding $21 Million that it slapped on customers back in November of 2007 for fuel surcharges. Maybe they should have kept the $24 Million they had in bookings with YTB and Joystar back in October instead?

After 6 months of trading since the Royal Flush, RCL stock is down 10.77% while the late attention and surge of YTBLA stock has increased 61.53%. It’s a very dramatic turn of events to say the least.

I was over on John’s blog yesterday doing a little reading, and I saw a very interesting comment from a YTB RTA that I want to bring to light. Of course, John’s not talking about the “good news”, and frankly I wouldn’t want to either concerning what’s going on, it doesn’t support his choice in trashing YTB every single day for that last few months. (Correction – he did give us a thumbs up for the stock rebound on Monday, but me thinks he was quite certain that our financials wouldn’t turn out the way they did.)

John’s currently busy avoiding the issue of YTB’s financials and attempting to ask all of us about ATA and what we are doing about all the bookings we have with them now that they’ve ceased doing business. (If anyone knows, please fill him in. He’s dying to know, but I don’t have anyone one on that airline, never have.)

Anyway, when I saw this comment, it put a smile on my face, and it’s one of the first true signs I’ve seen in some time that YTB is beginning to “get it” when it comes to this small group, and if you look, it’s a very small group, of people.

“…if all you TAs really believe that YTB is such crap…then just let the chips fall where they may.If you are so confident that YTBs business model is subpar to yours, then let it go and eventually you will be fine.”

I realize that’s hard to do, even for me. Yes, I’m just as guilty as everyone else. I’ve gradually come to this same realization, and now that I’ve removed myself from the negativity and limited thinking I couldn’t agree more with this statement. The chips are starting to fall, and frankly, it’s looking pretty good for YTB at this point.

What happened 6 months ago was a real shock and both common sense and business sense told me that you don’t throw a company overboard who’s booking $414 Million in travel no matter how small the individual pieces of pie are. Do you think Coke and Pepsi worry about what each individual vending machine does in terms of revenue? Not particularly.

By having millions of these vending machines all over the world is a big reason why Coke and Pepsi battle back and fourth between #1 and #2 year after year. That’s how they sell 1.4 billion servings A DAY.

We’re not out of the woods just yet. We still have IATA to battle with, and we know have a clear sign that is being worked on. I just want to remind everyone in YTB of what Tim and Georgia Dominey wrote in the foreword of my new book released this week, “Keep the main thing the main thing”.

We’ve come a long way in just 6 months.

This model works folks. It works for us and it especially works for the suppliers who have tapped into the pool of vending machines that are out there. There are certainly cases when a purchase from a “Brick & Mortar” would be better suited for the needs of the consumer. No one can deny however, how technology, combined with relationships works as a very effective and stable formula for success.

Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812

Learn How To Become A Travel Agent

Book Your Travel & Vacations With

Oh my, what a bad morning to be out building business when I could have been at home posting this…

More on the big news in a minute, but first I wanted to send out my thanks to each and every one of you who have sent e-mails, made comments and even phoned me about my new book “What the Critics Know about YTB”. While I hoped the response would be positive, I had no idea it would be received as well as it has. I also noticed a huge increase in people subscribing to my Newsletter and again remind everyone that this Newsletter is open for all of YTB to enjoy.

Because of the HUGE response to the book, I have decided to start a series of books, much like the Dummies books that have gained so much popularity. (Networking for Dummies, Windows for Dummies, e-Bay for Dummies are just a few that come to mind.) Please note; that I am in no way implying that there is some sort of parallel between dummies and critics, as some may make that connection. ;-P

After seeing the following news, my next title and subject will be “What the Critics can do to Stop YTB”. Rest assured it will have the same insight, and power packed punch of the first book.

Stay tuned!

Now, on to this big news! What do you get when you Google Wall Street and YTB? We find an article by none other than John Gilliam, who has some pretty impressive credentials to his name. John has some advice for everyone in an article entiled, YTB International: Wall Street’s Next Online Travel Darling Since I couldn’t have said this any better myself, nor do I really want to, I’m just going to link to this article and do a copy and paste of the key points of this fine piece of investment advice and how smart people look at our company.

Enjoy!

This brings us to the stock we believe investors should consider - a company called YTB International (YTBLA.PK) (hereinafter “YTB“).

YTB International is a rapidly growing company in the online travel space. While both PCLN and YTBLA operate in the online travel space, their core business models are so different that it makes most comparisons of their respective businesses less than meaningful - it would be like comparing apples with oranges. However, we see much commonality between the two companies from an investment standpoint - with PCLN as a model of the kind of stock price appreciation that could be achieved by a company in this space under the right circumstances. Simply put, we see potential for investors in YTB stock to earn the kind of return long term PCLN investors have enjoyed.

YTBLA is currently traded on the pink sheets and we have never recommended a stock that trades on the Pink Sheets before. However, YTBLA is current on all listing requirements, expects to be listed on the OTCBB within the next few weeks and we fully expect that the company will be listed on a national exchange before the end of this year. We have also never recommended a company with a multi level marketing model, though We have reviewed many of them over the years and can appreciate the wealth and value created by billion dollar companies like Avon (NYSE: AVN), Tupperware (NYSE: TUP), Herbalife (NYSE: HLF) and PrePaid Legal Services (NYSE: PPD). Despite these two factors, we are still recommending YTBLA because we believe they are poised to be a significant player in the online travel space and we further believe that investors in the stock at today’s prices could see Priceline type gains over the next few years and possibly sooner.

As mentioned previously, YTBLA’s business model is very different from PCLN and EXPE, each of whom operates a website that is designed to be a portal through which consumers book travel online. PCLN and EXPE spend millions of dollars in advertising each quarter to attract consumers to their websites in hopes that they will book travel thereby earning the company commissions or merchant revenues. YTB spends very little on advertising, relying instead on a network of “referral travel agents” (hereinafter “RTAs”) to book travel through their own private labeled YTB website. These referral travel agents pay YTB a start up fee (around $499), then a monthly fee ($49) to host their online booking engines. The referral travel agents then earn a commission on each booking, a small percentage of which is retained by YTB. Thus, YTB earns revenue each time a new RTA signs up, then earns monthly hosting fees and commissions from each RTA.

Thus, even though both companies operate in the online travel space, the business models and revenue generation engines are quite different. The more important recognition here, we believe, is that from an investor’s standpoint, YTB is a company that is in a very similar position to where PCLN found themselves five years ago. At that time, PCLN had a flagging stock price and many questions surrounding its business model, despite the fact that it was making obvious strides in its quest to turn the corner to profitability.

This is similar to the storyline we are see today for YTB, where the company has dealt with several bumps in the road, most of which were related to either its ability to manage very high volume growth in a very short time or attempts by competitors to try and slow the company’s march forward.

It appears that these bumps in the road have been unable to stop or even slow YTB’s momentum. The company’s most recent annual report shows staggering gains in bookings, commissions earned, revenue and steady gains in the number of RTA‘s who have signed up to participate. The company grew gross travel bookings more than 187% in 2007 over 2006 and saw the base of active RTA’s more than double. The company reported its third profitable quarter in a row, its first full year profit and it appears to have reached a point in its growth cycle where it has achieved the critical mass necessary to grow revenues significantly without a commensurate increase in expenses. We saw evidence in the recent 10K filing that indicated general and administrative expenses as a percentage of total revenue fell to only 26.1% in 2007 from 36.5% of revenue in 2006.

Another way we expect the company to grow margins is by earning higher percentage commissions. A very good indicator of this trend was reported in the recent 10K filing. The company reported an 84% gain in gross total bookings, which led to a 178% gain in gross total commissions received. As the company establishes itself as a high volume source of bookings for travel suppliers, the suppliers are willing to pay higher commissions and overrides. This accrues to the benefit of YTB as well as its RTA’s.

We see an opportunity for the company to further expand margins by building or buying its own wholesale business. By becoming the “merchant of record” for travel transactions, particularly lodging, YTB can expand on the traditional 10% commissions to instead earn effective rates in the 20 - 35% range. We note that it was a similar move into wholesale lodging reservations by Priceline in 2003 that allowed them to make the jump to profitability and that their acquisition of one of Europe’s largest lodging wholesalers that has been the catalyst for Priceline’s dramatic growth the last three years.

We believe further expansion of the company’s margins are possible as the company leverages the value of its network of 130,000+ active websites. The company’s cost to roll out additional product offerings through their RTA website channel is next to zero as is their risk. As such, we expect to see several new products offered through the RTA network in 2008, each of which could have a material impact on YTB’s financials.

In summary, we believe that YTB’s status as a pink sheets listed company that lacks Wall Street coverage or even main street attention has allowed the recent surge in its business to go unnoticed. The earnings acceleration and margin expansion simply have not been reflected in the stock price - as the stock has fallen more than 70% since the 2007 Q2 report of their first profitable quarter. With the stock currently hovering around the $1.65 per share range - we feel that the stock has the potential for exponential returns as investors become more aware of the YTB story and the company continues its domestic and international expansion. We believe the company is on the verge of a margin breakout that could propel the company to several periods of high double digit year over year earnings growth and that investors will ultimately accord YTB the kind of earnings multiple usually associated with such growth. As such, investors at today’s prices could be buying into the proverbial “ten bagger” or even better, enjoy returns like 2003 investors in the PCLN story, who earned 20x their money in less than five years. If YTB can sustain growth at the half the rate it grew in 2007, YTB investors at today’s prices could do even better than that.

Disclosure: Author has a long position in YTBLA.PK

Note: The author of this blog also has a long position, and has for years. ;-P

Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812

Learn How To Become A Travel Agent

Book Your Travel & Vacations With