Every challenge comes with an opportunity to learn and grow. Smart people and good companies take full advantage of such an opportunity while others – well…not so much.

Carnival has been an interesting “case study” over the last few years. The various challenges the with rising fuel prices and the eventual recession that followed keeping more people at home, Carnival has managed to handle the adversity very well with a willingness to make tough choices, and the ability to rethink and transform their operations to streamline their business and continue to turn a profit.

Automation has played a key roll in Carnival’s transformation and ability to remain “The Most Popular Cruise Line in the World”. It’s not that you couldn’t book and manage clients through Carnival’s agent portal prior, but much of the “call center” activities that lingering old timers have known for years is now gone. (And they’re visibly upset – as usual.)

Early Saver, Pack & Go and Interline Rates have been handled via automation for a while now. Resident Rates, Senior Promotions, Military Rates and Travel Agent Cruise Sales recently went into automation mode August 1st. With so many new features now handled online only, Carnival decided to streamline their Agent Portal for ease of use with a totally new agent portal called GoCCL.com.

GoCCL was created with the Agent in mind, making it easier-to-navigate, more information than ever before, and it’s even Google-search-powered. The end result helps agents speed up the sales process along with some innovative and creative tools to help market to clients and prospects.

Carnival focused on these key areas:

• Improved design and organization – Carnival took all the constructive feedback and designed GoCCL.com around the concept that the right tool is only one-click away. You’ll always be ready when your customer is.
• The right information – when you need it. Now, there’s no more searching around the portal for information you need. GoCCL.com features a completely redesigned Resource Center that gives you lightning-fast access to a comprehensive library of sales programs and product information. Finding the right link is a breeze with GoCCL’s Google-powered search engine.
• Booking Tools – Create and manage reservations, access FunShipPay and verify Guest Document Status.
• Marketing Tools – It’s the one-stop place for all of your marketing needs, including the updated Ad Wizard, eBrochures, Collateral Ordering Tool, Brand Center, Fun Itineraries – as well as our Carnival Fun Tees!
• Training – Explore informative training videos, exclusive Webinars and learn more about how to advance your business at CCL University. You can also browse schedules and register for executive conferences, exciting shipboard events and our signature “Funtastic” Fam Weekends.
• Resource Center – This is the place to get all the information you need. You’ll find Carnival news and updates, FAQs, forms and policies, and Carnival products and program details. Be sure to check out our value-packed Knowledge Center: a great reference resource with facts about Carnival procedures, ship and port information – and much more.
• Specials – Get the scoop on Carnival specials, Early Saver fares, promotional programs, featured specials and other great deals for your clients.
• News and Alerts – The home page news ticker displays Carnivals latest news and important advisories and remains visible throughout the site.

The GoCCL portal is a state-of-the-art sales and marketing tool that will not only keep Carnival number one, but possibly widen the gap as new agents embrace the technology that’s available today. From the looks of it, it will make sales and marketing faster, easier, and more powerful than ever before.

If you look back over this blog and all the articles we’ve written about Carnival over the years, you’ll see that change is in fact a good thing. It’s not about being broken or unproductive – it’s about tweaking and moving forward in today’s fast paced and information rich environment with more opportunities than ever before. Reminds me of another “business model” that’s near and dear to our hearts. (And we’ve documented plenty about THAT topic here too!)

So go check out GoCCL.com. I think you’ll like the upgrade once you come aboard!

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You know, I looked for this list last week and didn’t see it. Then mid-morning yesterday, it dawned on me that it might be out this week. After writing about this Power List the last 4 years (because YTB has made the list all 4 years) I can go directly to the URL without even needing to look it up. I’ve enjoyed the publication (I enjoy it all year long actually) and it’s fascinating to see the chess match that goes on in the travel industry.

Ironically, Travel Weekly appears to see it as a chess match as well, but on a much grander scale – the last decade. There have been some new faces (like YTB) that have shown up in the last few years and others that have either gone completely out of business or have been acquired by or merged with other companies. (More of the latter from what I can tell.)

The biggest surprise to me was who knocked off the #1 and #2 positions the last few years. American Express and Carlson Wagonlit have had a lock on the the number one and number two spots respectively until this year. (American Express has had a lock on #1 since 1992, when the Power List first came out.)

Online giant Expedia jumped over both this year to take the number one spot.

Yep, online travel is now king.

The list also shrunk in size this year (from 61 total to 52) because – well 2009 was a rough year for travel. Bookings may have been up – but with prices cut in half to get people on board ships, into hotel rooms, and on vacation you literally needed to sell twice as much in order to even maintain your spot from last year.

How did YTB fair in all this?

Not too bad actually. YTB did drop from 25 to 29.

Considering the economy, the incessant and dysfunctional obsession from industry “professionals” about YTB’s MLM model and our fine group of ambulance chasers who can’t quite grasp the meaning of the word “NO” – 29 is actually pretty good.

On the other hand, most clients who book with YTB don’t know (or don’t really care) that there’s an MLM arm attached to the company. Technology plays a big part in that.

I’d highly recommend taking some time to read Travel Weekly’s cover Story “10 Years In Review” to attain their perspective on how technology has changed the face of travel. I’ve been writing about it for years here – but I’m just one of those MLM “Yahoo’s” – a newcomer to the industry who really doesn’t know how things work. (Or so some would have you think.)

Turns out that the internet and technology has not only changed the rankings considerably over the last ten years, but it’s essential in the growth and viability of the vast majority of the agencies who are still around. That’s not to say high touch and high service doesn’t continue to play a role like most of the old dogs would have you believe. (The ones who demand this type of service from YTB in order to legitimize the model.)

A total focus on high touch and high service however, would have certainly landed YTB on the outside of this Power List looking in.

Back in 2001 when YTB was founded, they saw a trend towards technology. Today, over $50 BILLION in travel was purchased online last year between Expedia, Orbitz, Priceline, and Travelocity. While all four certainly produced top 10 rankings, Travelocity didn’t provide sales numbers and wasn’t included in this years rankings. (See “What happened to…” in the Travel Weekly report.)

Those who have embraced this shift and taken advantage of the paradigm shift from brick and mortar to click and order have done very well for themselves over the last ten years.

Those who haven’t? Well, you can now find them on various message boards, forums and some have even created their own blogs to bitch and complain about how MLM not technology has ruined their business.

Change is a little more difficult for some – and honestly, some may never come around. (I certainly wouldn’t count on it.) I wouldn’t worry about it however. They’re the ones who are faced with another Power List with the name YTB Travel Network in it for the forth year in a row.

Instead, embrace the technology YTB has provided with new an innovative ways of booking travel.

In fact, you can do that tonight if you’d like. Carnival will be featured once again on our booking engine with yet another “Sail-A-Thon” to wind down Carnival Month with YTB. It’s a live 4 hour blowout sale and you could get up to $160 Cash Back from Carnival if you book with us tonight.

Technology and travel…

It appears to be the right mix if you ask me. ;-P

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If you didn’t know that June is Carnival Month with YTB Travel – you’ve got to be hiding under a rock somewhere. Carnival has been sending out all kinds of promotional e-mails this month and even offered up a couple of live webinars to assist the YTB sales  field in promotions and sales.

The month got kicked off to a great start with a “Cash Back” promotion that clients still have time to get in on before the end of the month. YTB Travel will conclude the month long promotion with Carnival with yet another “Sail-A-Thon” coming up June 29th. (More information on that next week.)

Communications were sent out yesterday about Carnival’s newest ship, the Carnival Magic which will home port in Galveston, Texas and offer 7 day sailings. The Carnival Triumph will move from New Orleans to Galveston as well to take over 4 and 5 day sailings. Galveston has always offer some of the best rates from any home port.

New Orleans will still be covered as well, including a fabulous new 7 day itinerary option. Both the Carnival Ecstasy and the Carnival Conquest will move to New Orleans offering 4, 5 and 7 day cruises options. Once again, New Orleans will have two ships making the “Big Easy” it’s home. Something we haven’t seen since Katrina hit back in 2005.

Here’s a list and time line for all the changes:

• 9/22/11 – CARNIVAL ECSTASY begins service from New Orleans
• 10/6/11 – CARNIVAL TRIUMPH begins service from Galveston
• 10/28/11 – CARNIVAL MAGIC 16-DAY TRANSATLANTIC FROM BARCELONA TO GALVESTON!
• 11/13/11 – CARNIVAL CONQUEST begins service from New Orleans with 3 different seven day cruise options!
• 11/14/11 – CARNIVAL MAGIC begins service from Galveston

Both Galveston and New Orleans ports are fabulous destinations in themselves and to combine the cruise offerings, makes this a perfect choice for a Carnival Cruise. You’ll want to promote these ships and sailings now to capture this business!

The following release was sent out yesterday.

NEW 130,000-TON CARNIVAL MAGIC TO OPERATE SEVEN-DAY CARIBBEAN CRUISES FROM GALVESTON BEGINNING  NOVEMBER 2011,

TO BE PORT’S LARGEST YEAR-ROUND SHIP

Carnival Conquest, Carnival Ecstasy to Sail Year -Round From New Orleans,

Returning the Line’s Capacity to Pre-Katrina Levels

MIAMI (June 23, 2010) – Carnival Cruise Lines’ newest ship, the 3,690-passenger Carnival Magic, will operate seven-day Caribbean cruises from Galveston beginning Nov. 14, 2011, becoming the largest cruise ship based at the port year-round.  Additionally, the 2,758-passenger Carnival Triumph will reposition from New Orleans to Galveston to operate year-round four- and five-day Caribbean cruises from that port beginning Oct. 6, 2011.

Homeporting the Carnival Magic and Carnival Triumph in Galveston represents the largest-ever capacity commitment by a cruise line to Texas.  With these deployments, Carnival expects to carry more than 450,000 guests annually from Galveston – a 28 percent increase over the current year.

In turn, the 2,974-passenger Carnival Conquest and 2,052-passenger Carnival Ecstasy, both of which are currently based in Galveston, will reposition to New Orleans to operate year-round departures from that port, returning the line to pre-Katrina capacity levels there.  With Carnival Conquest and Carnival Ecstasy, the line is expected to carry nearly 340,000 passengers annually from New Orleans – the most of any cruise operator.

“Deploying the new Carnival Magic to Galveston and increasing capacity on our popular short cruise program with the Carnival Triumph is a clear indication of the tremendous appeal and growth of this key homeport, which consistently earns high marks from our guests,” said Gerry Cahill, Carnival president and CEO. “At the same time, we are very pleased to return to pre-Katrina capacity levels in New Orleans with the Carnival Conquest and Carnival Ecstasy – a wonderfully positive indicator of the city’s continued growth and recovery,” he added.

Carnival Magic, Carnival Triumph from Galveston

Carnival Magic, which is slated to debut in Europe in May 2011 with a host of innovative facilities and features, will offer two different week-long itineraries from Galveston, including seven-day western Caribbean voyages to Montego Bay, Grand Cayman and Cozumel, and week-long eastern Caribbean cruises to Nassau, Freeport, and Key West.

Carnival Magic will offer many exciting amenities including a spectacular water park, an exclusive adults-only retreat, a wrap-around promenade with whirlpools that extend out over the ship’s sides, and expansive spa and children’s facilities.  Also featured will be a variety of stateroom choices, including deluxe ocean view  accommodations with two bathrooms, some of which feature five berths and hold particular appeal for families; cove balcony cabins located closer to the water line; and spa staterooms that provide special access and benefits.  A number of new innovations are scheduled to be announced in the near future.

Prior to launching year-round Caribbean service from Galveston, Carnival Magic will operate a series of seven-, nine- and 12-day Mediterranean voyages from Barcelona May 1 to Oct. 16, 2011; followed by a 16-day trans-Atlantic crossing from Barcelona to Galveston departing Oct. 28, 2011.

Also being deployed to Galveston is the Carnival Triumph which will operate year-round four- and five-day western Caribbean cruises beginning Oct. 6, 2011, becoming the newest and largest ship to operate a year-round short cruise program from that port.  Four-day cruises depart Thursdays to Cozumel, while five-day voyages depart Mondays and Saturdays and visit Cozumel and Progreso, Mexico.  Carnival Triumph offers many guest-pleasing features and amenities, including nearly 500 balcony staterooms which are very popular among consumers and typically not available on short cruises.

Expanded Capacity from New Orleans

Carnival Conquest will reposition to New Orleans for year-round seven-day Caribbean cruises beginning Nov. 13, 2011.  The ship will offer three different week-long Caribbean options from New Orleans: a new western Caribbean program featuring Montego Bay, Grand Cayman and Cozumel, an eastern Caribbean itinerary to Key West, Freeport and Nassau, and exotic western Caribbean cruises to Belize, Roatan and Cozumel.

Carnival Ecstasy will operate year-round four- and five-day western Caribbean voyages from New Orleans beginning Sept. 22, 2011. The ship underwent a multi-million-dollar renovation last year that added an expansive water park, tropical-style main pool area, adults-only retreat and 98 balconies to existing staterooms.  On the Carnival Ecstasy’s new itinerary, four-day cruises departing Thursdays visit Cozumel, while five-day cruises departing Mondays and Saturdays call at Cozumel and Progreso, Mexico.

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One of the most forward thinking and innovative suppliers in the Travel industry in my opinion is Carnival Cruise Lines. They were one of the first to embrace YTB in the early days, and haven’t been swayed by myths or phobias surrounding the Network Marketing industry. It’s just “business” – and they don’t get caught up in the drama. YTB has consistently produced sales for the cruise line which in part enables the line to maintain their distinction as “Most Popular Cruise Line in the World.”

In another innovative move – Carnival will be launching a “cash back” promotion next Monday (June 7th) of up to $160 per stateroom with a variety of cruises through February 2011.

While I’m sure YTB  would like to take credit for this promotion which currently provides “cash back” through ZamZuu, Carnival designed the program on their own to entice more people to book cruises.  Saving money is still a big hot button these days, and they’ve found a way to capture what’s hot. By offering “cash back” in amounts ranging from $80 per stateroom to $160 per stateroom via a shipboard credit, the hope is that it will tip the scales in Carnivals favor over other cruises offered during this time.

Cash back amounts are based on cruise length and can be redeemed on board during the cruise for a variety of options and amenities. If by chance you don’t use your allotted amount – you’ll get a check at the end of your cruise.

Credits will be offered starting on 3-day and longer cruises and include the Caribbean, Bahamas and Mexico from 15 convenient departing ports in the US.

The “Cash Back” details are as follows:

• $40 per person (max $80 p/stateroom) on select 3-, 4- & 5-day sailings
• $80 per person (max $160 /stateroom) on select 6-day or longer sailings

The shipboard credit is automatically applied on guests’ Sail & Sign accounts when they board their cruise and can be redeemed toward shore excursions, spa treatments, gift shop items and a variety of other shipboard purchases. Any unused funds at the end of the cruise will be returned to guests on debarkation day in the form of a check.

The new promotion is capacity controlled and applies to new individual bookings for category 4A and higher. Bookings have to be made between June 7 and June 30, 2010 to qualify for the promotion and it is valid with the “Fun Select” advance purchase discount fares. Guests must request fare code OCB when making the reservation.

The Cash Back promotion will be promoted nationally via TV commercials and local radio spots as well as through a direct-response TV spot. I suspect it will also be a very hot topic during tomorrow nights YTB Travel Network webinar with Ann Sedgwick. (For YTB Travel Network Agents only.)

If you happen to be on our newsletter, you already know how to register for this webinar, and I highly suggest that you get yourself registered. If you’re not on our newsletter – shame on you! (Get yourself registered now.) In the meantime, if you don’t have the info to get on this, send a support ticket to the home office through your back office and they’ll get you the hooked up with the webinar tomorrow night.

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Word must be spreading in the Travel Industry about YTB Travel Network’s Sale-a-Thon webinars. I can’t think of a single reason why it wouldn’t. It’s incredibly cost effective, (in fact it costs the supplier nothing but a little time) it provided suppliers a potential to reach thousands of viewers in one shot, and also enables the supplier to educate clients on the features, advantages, and benefits of thier company first hand.

Carnival, Princess, and Pleasant Holidays are all companies who have hosted multiple webinars with YTB Travel Network in the past because quite simply it works. (Why else would these others come back for more?)

Globus may be a new company to the growing list of suppliers and vendors that have joined YTB for these fun and informative events, but they’ve been around for more than 80 years. Their “family of brands” include not only Globus, but Cosmos, Monograms, and Avalon Waterways with itineraries covering Europe, North America, South America, Asia, Australia and Africa. They also offer several varieties or flavors of tours to meet the needs and demands of today’s traveler. From fully escorted tours, premium, independent, or river cruise vacations.

Clearly, there’s something for everyone.

Because of their vast array, Thursday nights Sale-a-Thon will offer the largest variety of tours and destinations YTB has to offer to date for one Sale-a-Thon. The live event kicks off at 8:00 EST, with rebroadcasts at both 9:00 pm and 10:00 pm right on your computer.

YTB Travel Network President Kim Sorensen will be hosting this event with Bob Black from Globus Thursday night right from our booking engine. A full list of the sales offered can be downloaded here.

With Globos being the largest tour operator in the business, they also have the largest number of “guaranteed departures” – meaning, there’s no worry about your dream vacation being canceled due to a lack of minimum bookings. Avalon Waterways also has the newest and most innovative fleet of riverboats in the industry. (We’re not talking paddle wheels here.)

If you’ve been thinking about a guided tour or want to head out on your own with an independent tour to do your own thing, you need to check out this Sale-a-Thon tomorrow night and see for yourself what Globus “Family of Brands” and YTB has to offer.

It will cost you nothing but an hour of your time, and you just might find the perfect destination and price for your next vacation.

Hope to see you online tomorrow night!

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Yes, prices went up today with Carnival, and I suspect we’ll see more increases with other travel packages during the year. There are some very real indications that the travel industry as a whole is experiencing growth once again.

That doesn’t mean that very real and substantial deals can’t be had however.

YTB Travel Network has partnered with Pleasant Holidays once again to offer substantial savings (up to $500 per booking) to some very exotic and attractive destinations. The live webcast will air right here on your computer tomorrow night, March 23rd, simply by clicking on the link found on BandBVacations.com. It all starts at 8:00 Eastern, with a rebroadcast again at 9:00PM and 10:00PM Eastern Standard Time. Phone lines will be open from 8:00 to 11:00PM Eastern toll free at 866-400-9382.

This is the perfect opportunity to invite friends, and family over to see if something might fit for their next vacation. What could be better than a tropical getaway to Hawaii, Mexico, Fiji, Tahiti, Moorea, or Bora Bora? You really need to see these exotic properties during this Sale-a-Thon to see how incredible these sale prices really are.

To give you a heads up on what kind of specials we’re talking about here Pleasant Holidays has produced a number of fliers for you to take a look at.

And here they are:

Special savings to Fiji – $500 savings per booking.

• Your vacation Includes: Air from Los Angeles on Air Pacific, meet & greet with shell lei, round trip Airport transfers, 7 nights’ accommodations at Sonaisali Island Resort Fiji, Beachfront room, two FREE nights, breakfast daily, complimentary welcome cocktail, free jungle cruise per person, special invitation to the General Manager’s Monday cocktail party, one scuba pool splash per person, FREE kids club & Travel Protection Plan.

Special savings to Tahiti, Moorea, Bora Bora – $500 savings per booking.

• Vacation Includes: Air from Los Angeles on Air Tahiti Nui, round trip inter-island air on Air Tahiti, Round trip airport transfers, 7 nights’ accommodations at Le Meridien Tahiti, Garden View room, two FREE nights & Travel Protection Plan.

Special savings to Hawaii – Free Hertz Rental Car.

• Free Hertz rental car with a minimum 5 night stay on the island of Oahu, Kauai, Maui, or Hawaii’s Big Island for travel through 3/31/10; 5/1 – 5/31/10; 9/1 – 12/15/10. Save $100 on a Hertz car rental with a minimum 5 night stay for travel from 4/1 – 4/30/10 & 6/1 – 8/31/10.

Special savings to Mexico – $100 savings per booking.

• Vacations Includes: round trip air from Chicago and 3 night accommodations to Cancun, Riviera Maya, Puerto Vallarta, and Los Cobos starting from just $262 for new bookings made through May 1, 2010.

One of the nice features about these webinars is that it’s designed to educate you with the best, most knowledgeable Managers Pleasant Holidays has to offer. They know their business better than anyone and can offer tips and insight on just how and why you need to take advantage of these special deals with them compared to someone else.

So check out Pleasant Holidays for your next vacation – they’re one of the largest tour operators in the business with destinations to Mexico, Costa Rica, Las Vegas, Caribbean, Europe, Asia and the South Pacific.

Hope to see you then!

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If you’ve been wondering when you’d be able to post some of your Deals and Steals specials on your Facebook wall, the wait is officially over.

Yeah-yeah-yeah, I know…YTB’s no longer in the “Travel Business”. Well, somebody forgot to tell the Home Office. ;-P

Typical of YTB and one of the reasons why they’re still around: YTB see’s opportunities to expand and grow business. Its probably the single biggest reason why I absolutely love this company.

This type of integration is such a piece of cake for the end user. It’s so easy, it’s almost embarrassing. See a deal that someone else might like? Want to share it with others? With one simple click of an icon up pops the link with comment box to share on your wall or via a private message to whom ever you’d like in your network.

If you need to jazz it up a little, or input some of your own information, that can be done as well in four different areas. (If there’s any doubt concerning what I’m talking about here, just click on the link and it will bring up a picture of each area.)

First is the comment box, which we’re all familiar with and use to doing if you’ve linked to any type of file or video in the past. From what I’ve seen, most people stop there, and that’s all well and good – but did you know you can do more?

• You can insert your own heading above the link
• Insert your own description under the link
• And of course – you can change the thumbnail picture to one that suits you best

After that, all that’s needed is a quick click on the “share” button to post it to your Facebook wall.

Sharing with family members, specialty groups, or close friends is now just a few simple clicks away on the most popular social networking site on the internet. Promoting your travel business has never been easier than this.

Just one more feather in YTB’s cap that shows how innovative and cutting edge this company really is.

Thanks YTB!

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