Do you remember the outrage a year and a half ago when the CEOs of Ford, Chrysler, and GM flew to Washington, D.C. in private jets to ask for $25 billion in taxpayer money to avoid bankruptcy? Not that selling off private jets would have covered the $25 billion these guys were asking for – but it would have been a nice start.

It’s unfortunate that we see this kind of arrogance and greed in the Corporate world. Millions of people were laid off from thousands of companies while big wigs like these CEO’s live in the lap of luxury. You saw very little about any CEO taking a pay cut during the turmoil this country went through during the latter part of 2008 and 2009. Instead, they cut out the jobs of average American’s while keeping their pay and perks intact.

Most CEO’s have a lucrative bonus plan in place – including the Founders of YTB. The difference between our Founders and the CEO’s of other companies is that Coach, Scott, and Kim’s bonus is based in part on the performance of the company. Some based on pay or salary, while another chunk is based on stock options. Unlike other CEO’s or companies (like the Big Three in Detroit) our three founders forfeited 355,000 shares in options each of the last two years because the company didn’t meet the performance goals they wrote down to achieve that would trigger each bonus.

In case your wondering – that’s called accountability.

While there were some riffs about the forfeiture of options from critics, I would have loved to see the outrage over actual shares being awarded. It’s one of those “damned if you do – damned if you don’t” scenarios we enjoy from Zealots who flip flop depending on how it furthers their own agenda.

Regardless of which side of the fence you sit on, the fact is our Founders aren’t the type who take big pay days when the company isn’t performing as promised. The buck stops with them so to speak – which goes back to their AL Williams days as “Reps”. (Not to mention its just good business.)

To further illustrate our Founders desire to create a healthy, viable company they’ve restructured their compensation based on overall performance rather than acting like the fat and happy Executives we see in traditional corporate models. The company announced the new pay structure in a press release on Tuesday:

In order to ensure the Company continues its best practices related to executive compensation, YTB is transitioning to a performance-based incentive compensation program. Effective for the 2010 fiscal year, certain Company executives are entitled to incentive compensation if the Company achieves growth in the number of Business Owners at fiscal year end compared to the beginning of the fiscal year; if the Company meets or exceeds certain financial objectives established at the beginning of the fiscal year; or if the executives meet or exceed certain personal or departmental financial and budgetary objectives established at the beginning of each fiscal year.

Nothing like taking personal responsibility and holding yourself accountable for the overall health of your company now is there? If our Founders and Executives don’t perform to acceptable standards – they’re not paid that handsome bonus other CEO’s are paid. Instead they created an incentive to meet or exceed goals which could compensate them above and beyond their previous pay structure.

Because YTB is a public company obviously all this was filed with the SEC and you can find details of the new compensation package along with a breakdown of objectives that are now required from the Executive Team. Compensation now rides on and includes the growth of business owners (or IBC’s), cash flow and available cash on hand, bottom line earnings reported to stock holders, and other discretionary objectives for each department.

Based on the Press Release that was issued – and the terms of the new compensation that were filed with the SEC – simple logic would have you conclude that the Founders and Executives are at the very least willing to do their part for the overall health of the company.

That being said – not everyone who read the filing was able to comprehend or discern what went down. In a very comical and incredibly bizarre “Google Alert” – some jack ass laid claim that our Founders could be getting ready to resign after landing a sweetheart deal.

I’m not kidding – our self-proclaimed “YTB Expert” thinks you can quit (or resign) AND collect severance to boot. His focus – a two year deal that’s structured under the old compensation package that he claims will enable Coach, Scott and Kim to ride off into the sunset. While they haven’t resigned (yet) according to this dolt – we all need to be cautious of this severance stipulation.

Typical.

For the record, the clause he didn’t “copy and paste” on his blog stated otherwise:

Accordingly, a beneficiary under no circumstances would receive any payment under the Program if he left YTB without good reason or was terminated for cause.

It’s not that a clause like this is really necessary. Can you imagine walking into the Boss’s office sitting yourself down and stating “I’d like to resign – what kind of severance can you offer me?”

You’d either be thrown out and most likely fired “with cause” (for being stupid) or suffer the brunt of company jokes for years to come. (Again – for being stupid.)

You might be wondering if this idiot wrote this out of desperation or due to sheer stupidity. While I’m certainly not a mind reader and I hate having words put in my mouth (like he does with me) I’m pretty certain that this zealot thinks we’re the suckers due to the growing number of YTB’ers (including myself) that make it into his “Dumbass Den”.

In his own arrogant and self-righteous way, our lack of intelligence can’t possibly uncover the obvious error because those in MLM aren’t smart enough. We’re beneath the almighty professionals who pick – poke – and pry at anything and everything our company does.

On the other hand: If you think Coach, Scott and Kim have even the slimmest chance of quitting and having the Board of Directors approve a single dime of the two year severance package that was written – you DO belong in a “Dumbass Den”.

Likewise, for those who are reading up on the internet about ZamZuu or YTB at this time – go back to Tuesday’s article and the statement that John is helping us weed out those that aren’t intelligent or responsible enough to uncover fact or truth. Seriously – If a big old red flag doesn’t come up warning you that nobody gets a severance package when they resign – how could they even be considered a viable prospect?

See my point?

Are his statements ridiculous, absurd, bizarre? Sure they are – that’s what we’ve all come to know, but not quite love about John. But trust me, there’s no way you’re going to convince an arrogant pompous ass like John Frenaye that he’s wrong. His ego is just too big and overpowering to allow anyone to knock any logic or sense in that brain of his. (That – or there’s just not enough room down there.)

At this point, the best you can do is smirk (or laugh out loud like I did) and be thankful and grateful that you’re not as desperate (or stupid) – nor are you likely to run into anyone who is because John’s pretty much got a lock on weeding out any bottom feeders for us.

Instead, turn it around and be thankful. If for nothing else – for ability to read and comprehend the English language.

Then you can move on and be thankful that our Founders are willing to do what it takes to provide a viable, profitable, and respectable business opportunity for those of us who see things for what they really are.

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Sorry I didn’t post anything the latter part of the week. I had to go out of town and had limited access to the internet. I did have a layover in Charlotte each way and wish I could have spent more time there only because my CLEAR wireless card was burning up internet speeds at over 10 mbps.

I did pick up the 2009 Annual report late Wednesday night after I got settled in, which as financial reports often do, put me to sleep. I was able to get the basic outline of the previous year. After reading the outcome of the annual reports from companies like Orbtiz who lost $337 million in 2009, and another report from the ASTA that only one-third of all their agencies produced a profit in 2009, I was opening YTB’s Annual Report with a little apprehension.

The one thing I was looking for but couldn’t seem to find anywhere in the 2009 Annual Report was the “Going Concern” that was slapped on the company during the 2008 Annual Report. I documented last year at that time all the changes that the company had made in an effort to tighten its belt and reduce expenses in an effort to survive the lean year ahead. If you remember, YTB wasn’t just dealing with the doom and gloom of a depressed economy, but at that time California was poised to end the companies existence as some gigantic pyramid scheme and another Class Action suit was thrown on the company.

A year later, the economy is turning around, the California suit is behind us, and the Class Action was thrown out as redundant, immaterial, impertinent, or scandalous matter.

However, according to critics at the time, if you combine the lawsuits, the economy, and slap a “Going Concern” on top of that, there was just no way on earth that YTB would survive to produce another Annual Report for 2009.

At least that’s what we were told by the dwindling number of zealots who persist in spewing their opinions and perceptions all over the internet.

Speaking of that small group both in number and in mind – I did open the door a crack, and lifted the ban I have on reading anything they have to say for a brief moment on Saturday morning. It didn’t take long to slam the door shut again after reading just a few comments. It became abundantly clear that the anger and resentment towards YTB is still around – basically due to the fact that despite all their predictions to the contrary, YTB is still around. It’s got to be really frustrating and extremely uncomfortable at this point to be in their position. I mean – there was no way YTB would be able to make it – there was just too much to overcome with that long lists of negative obstacles the company had to hurdle over in order to survive.

For them, YTB is that small pebble that’s stuck in their shoe. The more they trample, the closer they think they are to removing it. And after all these miles, all this time, all the effort and energy, YTB just won’t go away.

Sucks to be them. Especially when they could just stop what they’re doing for like – a nanosecond, remove the shoe with the pebble, and dump it out – never to have it bother them again.

While I wasn’t willing to dive into everything that’s being spun on the internet right now, it’s apparent that they’re pretty upset. True, they have a $9.9 million loss and a reduction in IBC’s who are active in the company as of December 31st. That’s only going to last however for about another 30 days, and after all the years of doom and gloom, that’s a very short amount of time.

Thing is, they haven’t been willing to look at what our Auditors saw when looking at YTB’s business which prompted them to remove the “Going Concern” letter they slapped on the company one year ago.

“After the independent auditor’s report for the year ended December 31, 2008 raised doubt about YTB’s ability to continue as a going concern, the Company received positive news this week that the independent auditor’s report for fiscal year 2009 will not include the “Going Concern” uncertainty paragraph.

Robert Van Patten, YTB Chief Executive Officer commented on the 2009 results, stating, “We are absolutely thrilled with the audit firm removing the going concern. It justifies the significant sacrifices the home office and our Independent Marketing Representatives have made this past year. 2009 continued to be a challenging year for our entire industry as well as the general economy as a whole. Despite the challenges the economy faces, we remain focused on increasing our capital reserves, reducing corporate overhead and other administrative expenses in 2010. We are determined to solidify our business and grow the Company back to the level our management team and sales force believe is achievable.”

Are we surprise? Not really. While we’ve seen and heard our fair share of negativity and doom and gloom about our company over the years – fact is, we’re still in business. While that may upset others who can only justify with words and their own opinions, we have more tools than ever before, been given more income opportunities, attracting more suppliers and vendors, and we’re still getting paid to do what we love to do.

I didn’t spend a vast amount of time reading the opinions and findings of others this weekend for a couple of reasons. Not only does their increased anger and resentment speak volumes over how frustrated they are that we’re still around, but very little has changed in opinions and speculation that falls woefully short in coming to fruition.

Talk is cheap.

Fact is, I still have a business that I’m not only proud to own, but still get paid for the work that I do.

What a difference a year makes. From YTB being a “Going Concern” to YTB just “Keeps Going”.

Don’t you just love it?

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One of the best aspects about being part of YTB are the friendships I’ve been able to form over the years. I’ve never been with a company with more quality leadership than with YTB.

One of those at the very top of my list is Andy Cauthen.

In my humble opinion, Andy missed his true calling. He should have been a comedian. He’s one of the funniest, most witty men I’ve ever met. I once asked him why he never pursued comedy as a carrier. He responded that he has a severe phobia about being in front of people, and his parents demanded that he get a “real job”. I can promise you, if he did pursue comedy, he’d be one of the highest paid comedians to date. Through our years of phone conversations and e-mail correspondence there have been far too many rolling on the floor laughing moments to mention.

Our witty exchanges over the years made our correspondence not only memorable but incredibly entertaining and I can’t think of another person I enjoyed communicated with more than Andy.

Andy’s other key attribute is his attention to detail. I’ve never seen anyone who’s more organized. He’s constantly taking notes and if he doesn’t have the information himself, he knows exactly where to access it. Up until this past year, YTB’s conventions were directed and organized exclusively by Andy. Coordinating something like YTB’s conventions requires a very special dedication and skill. He was perfectly suited with those traits and it wasn’t until last year’s Convention that Andy found someone “worthy” of being charged with its undertaking.

Most importantly for me however, Andy is a trusted friend. Because of our friendship, I’ve been privileged to gain insight on our company that not many people have. You see, like so many of you, Andy (as well as others at the Home Office) is a fan of this blog and our newsletter. Hundreds of new subscribers came into our database due to Andy’s recommendation, and because of his blessing, I’ve been able to gain insight from key people to ensure both timeliness and accuracy when writing about our company.

That’s why this article is bitter sweet for me. For reasons I’m not going to go into completely, I knew yesterday was inevitable. Andy is very much like our Directors in the sense that he had been flooded with offers and courted by other companies. Someone like Andy (or our Directors) is a HUGE feather in the cap of another company. They’re proven Leaders who get incredible offers from all sorts of companies. A longtime friend finally had an offer that he couldn’t pass up. It not only returns him to his home State, but it moves him closer to his family and his mother and father who are getting up there. I admire and respect that his family was a big part of his decision.

While our company has lost a great Leader, I couldn’t be happier for Andy personally. It’s a quality move for both him and his wonderful wife who’ve I’ve also come to know through the years. During both a private conversation with Andy, and during a company call yesterday afternoon there’s an inner peace I can feel in Andy that this is the right move for him and Kathy.

But don’t take my word for it. You’ll be able to see and judge for yourself on this week’s Saturday Morning Leadership Show.

One of Andy’s other attributes is honesty. I can’t think of a better way to get the truth than being able to see and hear Andy speak about his decision and this move from him personally.  From what I hear, Andy taped a very powerful and emotional show done yesterday afternoon with Scott Tomer. Andy is extremely concerned about how this move will be misconstrued and manipulated by those who get their panties bunched up over anything YTB does. Andy asked, and to Scott’s credit, he was granted an opportunity to speak with those he cares most about (the YTB field) so we have a true understanding about his choice and decision – not some emotional bantering that creates questions and uncertainty that I’m certain you’ll find elsewhere on the internet.

Andy’s well aware of the drama created by those who can’t seem to find anything better to do with their time. He also knows how skilled critics are at manipulating, misleading and twisting anything YTB does way out of proportion. Because both Andy and I have come to enjoy how easily distracted these critics can get, consuming their own valuable time, the decision was made to make this video a private communication between our Executives and the field. The only ones who matter or are worthy of getting any type of real answer.

So to the critics, yes, we know it’s probably going to annoy and upset you that your “demands” for answers won’t be heard or answered. All you’ll get is some Press Release to gnaw on that really won’t say much other than we’re sad to see Andy go, but wish him well in his future endeavors. Frankly – that’s about all you arrogant bunch of babies deserve. (Although, most have gained unethical and unauthorized access to just about every aspect of YTB to feed their uncontrolled obsession.)

To the YTB and ZamZuu field. You’ll have a chance to hear from Andy directly, and you have earned the respect of our former President and COO who admires and respects you. Log into you back office for a link to Andy’s message in the next day or two. You’ll hear directly from him concerning his decision. You can’t ask for much better than that.

In closing, I’d like to leave you with one of my favorite pieces Andy has ever done. He absolutely hates this video and claims it’s his goofy twin “Randy”. For me, it highlights a spirit that I think most of us forget all too often. One, enjoy what you do. There is nothing like turning your passion into a profession to make you happy. And two, don’t take yourself too seriously. If you can’t poke fun at yourself every once in a while, you’re not all the confident about who you are and what you do.

And Andy, like it or not, this is how I’ll always remember your tenure with us at YTB. ;-P

Love ya Buddy!

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That life is boring at YTB. ;-P

I apologize for not getting something out sooner – the kids had early release the last two days and we had projects planned. I also have a business to run and don’t have the vast amount of time in my profession that others apparently have. I have however been trying to sort out fact from fiction from various sources I know and trust via phone since the latest episode of “Days of YTB” has hit cyberspace.

Before we get started…I think it’s appropriate for the proper background music due the nature of what’s happened this week. For your listening pleasure, I’ve resurrected an oldie but goody that I’ve used before when there’s so much talk about YTB.

Apparently there was a mass exodus of wackos over the last 36 hours that have put out some pretty outrageous stuff. As usual, those of us who have a firm grasp on the situation are left to clean up the mess. Due to time restraints, I need to warn everyone that I have not read – but merely heard some of the rumors I’m about to squash. Therefore, please understand that some of what I might comment on – may not have ever been written in the vast space we call the internet – nor can I reference just who said it.

The following is a list of what I have heard and what I know to be true.

YTB’s CFO, John Clagg has resigned effective February 2nd. I’ve heard of various scenarios on how this came about. Some reasonable and some outlandish. The reasonable would consist of being burned out. With what the company has gone through since the California Law Suit was filed the day before the 2008 National Convention, and a new CEO who has a keen eye on the companies bottom line – it’s understandable that it would drain anyone.

Another reason I’ve heard is that John saw the writing on the wall – meaning, YTB isn’t going to make it.

Please…

One, the company has secured a $650,000 loan based on the expectant sale of the former home office located at One Country Club Drive. Which is odd – because it’s been widely publicized for years on various boards and blogs that YTB doesn’t have any assets to speak of. (Who knew?)

Two, it was announced on a company call yesterday, and corresponding documentation will be available to the field of some 300 $1000 Quick Start Bonuses will be in mailboxes across the country today. The ZamZuu e-commerce platform announced at the Coach’s Birthday Bash in early January has provided a much needed stimulus package for the field. When the field is making money, the company is making money. The enhanced commission structure enables the average person to attain a bonus, and that builds momentum.

You certainly don’t need to be a CPA to understand that cash flow isn’t the current problem at this point in time. (Still tight, but there is light at the end of the tunnel.)

An interesting observation from some time ago – I remember the exiting CFO being chastised by critics as “unqualified” for the position. It’s rather convenient that the ridicule and lack of qualifications are quickly tossed aside now that John has decided resign. I just love how folks can play both sides of the fence when a new position appears to benefit them. Happens with Directors too. All of the sudden these liars, scammers, and cheaters suddenly turn into Saints simply by leaving the company for another.

It would make any John Kerry supporter proud.

While there is a rumor of massive trading from our Directors due to this news, I’d hardly consider 29,300 shares massive. While John did resign on February 2nd, it was well after the closing bell on Tuesday. (3:00 Central time) I’ve never really understood just why this type of rumor persists with our Directors. I just chalk it up to ignorance and a way for critics to create more drama. Day traders have a ton more fun with this stock than any Director. Due to the timing of our CFO’s resignation and how suddenly (although not surprising) the resignation developed – nobody had any chance to benefit one way or another from this news. Based on the volume, between the verbal resignation and the release of the 8K – the numbers certainly don’t indicate insider knowledge.

Current CEO Robert Van Patten will fill in as interim CFO of the company until a replacement can be acquired. Mr. Van Patten is well equipped to fulfill the roll as CFO for YTB International, and has been in charge of much larger corporations in the past. His leadership is the largest reason why YTB has been able to acquire – all be it small – profits the last two quarters even with revenue down in 2009.

Another rumor floating around is that Ron Head, YTB’s Master Distributor has been terminated. While this may be the case after a thorough investigation – at present any word of termination is premature. Ron has I’m sorry to say been suspended due to possible cross recruiting.

If I’m getting e-mails and calls from every Tom, Dick, and Harry about the next “Big Thing” I can’t even begin to imagine what kind of carrots our Directors are seeing. How much greener the pastures are – how well everyone BUT YTB is doing in this economy – or all those “special positions” reserved for “true leaders” in the industry. I’ve seen and heard some real WHOPPERS in regards to rumors about what’s going on with YTB – including one I’ll mention later – that aren’t created by critics of MLM – but other MLM companies to lure people over to their company.

Attaining a Circle of Champion Director from YTB is a HUGE feather in the cap of any company because – as we all know – YTB created massive amounts of income for those who went to work. So much so, it caught everyone’s attention. Especially in an industry that understands and wants “recruiters”.

A personal note here – and this has nothing to do with Ron or any specific Director who has since left YTB for “greener pastures”. I have yet to hear of see any of YTB’s former Directors leave and actually stay with the next best thing they left YTB for. Several Directors that I know of have been with several different companies since leaving YTB and I can’t think of one (NOT ONE) who is currently better off today than they were the day they left YTB. Nor, with the exception of Corr, who just launched his new venture this week, is currently with the same company they moved on to.

That’s not to say they won’t be able to find another home. For some, I sincerely hope they do. It should be noted however that all of the fanfare up to this point has been nothing more than a passing fancy for every single Director who has left YTB for the next big thing.

Another very curious rumor floating around was that Coach, Scott and Kim were forming another MLM. Honestly, I just can’t wrap my head around this one. Critics, I could understand – they’ve always thought that our Founders would eventually call it quits. Some speculated retirement on some remote island with all our $50 checks in tow – while others speculated another industry entirely to rape and pillage. I’d expect that kind of stupidity from them.

It appears that rumor has also been squashed as Coach has been appointed the newest Master Distributor of…

Wait for it…

YTB.

Sigh…Coach will be recruiting again and honestly, it’s what he does best. I realize that frustrates some, and I know the fears and phobias surrounding the word “recruiter”. People slap that word on me all the time – and truth be told – yes, I do recruit. I recruit for Carnival, Princess, Sandals, Collette, Delta, Air Tran, Holiday Inn, Avis, Sears, Home Depot, Best Buy, and YTB. (Among others, but you get the idea.) We all recruit in some form or fashion and I fail to see what the concern or deal is when it comes to word “recruit”.

I can only hope that at some point in time they come come to grips with their “issues”. But don’t expect me to own that type of stupidity and fear just because it makes someone angry or bitter. The heightened outbursts and emotions I see reflects more about them, then it ever will me.

In closing, for those of you in YTB for reasons only you have a right to decide and place judgment on – don’t lose your focus or the sight of your dreams. Many of you got into YTB to sell travel and/or e-commerce. Others have found a new spark in the e-commerce platform that has triggered bringing people into a very promising opportunity that like travel a couple years ago was attractive to the masses.

If you’re like me, you see all the deposits waiting to turn into cash when these vacations are consumed this summer. Like the company, you need to think long term and tighten up to stay in the game in order to capitalize on the deposits your sitting on. Others saw checks in the form of cash back this week for doing what you already do – shop. More of the same is coming on the 11th when the residuals for being a business owner are sent out not only for your own shopping but all those who shopped on your sites.

By the way you realize they too got cash back checks this week from their own shopping experience with ZamZuu right?

Call them up…ask them if they think this works.

I got to tell you, it’s a much better alternative than searching the internet right now, trying to get a feel from a bunch of cowards who don’t have the guts to put a real name behind what they plaster all over the internet or talk about on the phone.

Because I had another post scheduled for today, it’s been bumped to Monday. I think you’ll like it and it drives home why ZamZuu is right on mark and why big name companies are going to a model just like ours to sell their product or service. You don’t want to miss it!

Hope to see you again on Sunday in your e-mail box with this week’s wrap up and the Just Picture It Now Newsletter.

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Sorry I haven’t posted more here this week. Those on our Newsletter subscription have seen more than usual from us in updating subscribers on YTB’s new division of e-commerce and additional compensation package that comes with ZamZuu. As a member of YTB over the years, I’m quite use to new initiatives and launches like this when they come twice a year. Once in January for Coach’s Birthday Bash to kick off the new year, and once again at Convention in August.

One things for sure, YTB is never dull, stale, or boring.

There are a couple of things that make this launch a little different. But, it’s not completely new. When I broke news on the internet just after the webcast Monday night you should have seen the monsoon of traffic with “zamzuu” as a search term that flooded this blog. Nobody (including me) had ever even heard the word before. Another reason I haven’t updated here. This week broke into the top 5 just from that one article. (Of course it helps when you have first page ranking on Google.) All I had to do was ride that wave of traffic.

Which brings me to this question that I know your asking – Why “Zamzuu”? I have to admit even I was a little puzzled at this name at first. When I searched the term myself, I couldn’t find a blessed thing to clue me into what it was or what it meant.

Believe it or not – that’s one of the reasons we have the name. Just look at your own reaction to it, and what you did when you heard it. YTB did a considerable amount of research in picking this name to get that exact reaction from you. See, the name is unique and really doesn’t have any place in our vocabulary or have any meaning attached to it.

Yes, most initially start out puzzled – for now. But what about 6 months from now when this ZamZuu is attached to an e-commerce site with companies like Home Depot, Barnes and Noble, Macy’s, Wal-Mart, Bass Pro Shop, Target, Best Buy and hundreds of other names they know and trust?  ZamZuu then becomes a free portal to those retailers that customers can and will shop with on the internet to save time, save money, and get cash back when they use ZamZuu.

Brilliant – absolutely brilliant.

Think about it…what did the word “Expedia” mean in 1996? How ’bout “Orbitz”? “Kayak” had a totally different meaning at the turn of the century didn’t it? Today they’re all household brands that are not only used in our vocabulary, but all have very distinct meanings and companies attached to them.

While the name may be new – the concept has been tried, tested, and proven many times over. Like I told you on Monday night, this whole e-commerce idea started out as nothing more than a partnership with a company called Aisle 19. What transpired over the next 12 months was the realization that e-commerce is the next wave on the internet. All the signs and research pointed to it. When brick and mortar retailers are hopping on board spending millions in an online presence and promotion you’ve got to believe that it’s a concept and area you at least need to attempt to claim a stake in.

Again – we all know what “Black Friday” is – but would you even have a clue about something called “Cyber Monday” even two years ago?

Heck no! But, it’s not only a term we recognize, it’s a event some of us actually looked forward to during this past Christmas shopping season. Our kids wouldn’t have unwrapped a number of presents Christmas morning if it weren’t for being able to order it over the internet. Likewise, a dual DVD player for the family van now has a brand new carrying case that was ONLY available online.

How many times do you see these terms on retailer web sites?

“Not Found In Stores” or “Online Only”.

E-commerce expands business for retailers, it expands product offerings for consumers, and with ZamZuu it expands the budget for consumers while saving time, money, and getting cash back.

Of course – we can’t forget how it’s going to expand the revenue for site owners of ZamZuu or the parent company, YTB International. Plenty of companies diversify into other areas and expand. Look at Carlson. Not only do they have one of top travel companies in the world, they also own the Country Inn hotel chain, and T.G.I. Friday’s restaurants. The other largest travel retailer in the world is another one of those household names that many equate more to banking than they do travel – American Express.

Yet, Carlson Wagonlit and American Express have battled for the number one position in Travel Weekly’s Power List for years.

And today, YTB International expands into the same type of diversification these two companies have that will add stability and additional revenue to move into the future.

And the best part of it for me personally – that scares the living daylights out of the critics who see YTB as nothing more than a scam. I haven’t read any of the spin and hype about this new launch – and really don’t care to. I simply don’t have large enough hip waders to survive the pile of manure they create. But I’ve seen plenty of evidence and a new resurgence this week because YTB just sneezed again – and the critics caught another cold.

There must be an incredible amount of frustration going on inside the heads of critics right now. They were absolutely certain that 2009 would be the year YTB went away. As the new year and new decade dawns, they’ve been awaken from this dream only to realize that they’ve got to start all over again with more spin, more lies, more hype, and more yelling at people who truly don’t even care to listen to their rhetoric any longer.

Sucks to be them.

Not sure what I’ll be doing for my signature line below – but I’ll most certainly be adding the ZamZuu business to it. I see no reason not to – it’s an opportunity that has grown on me over the last year. No doubt, you’ll still have the same great travel and vacation deals from BandBVacations.com and a Travel Agent with years of experience and training to service you. It IS my first love and why I got involved with YTB when nobody else in the industry gave me the time of day.

But I wouldn’t be very realistic if I thought that ZamZuu and this new E-commerce arm of the company wouldn’t be an easy add on to build and promote.

Last decade YTB powered it’s way into the travel industry and is a household name for many in the travel industry. I like the odds of doing it again with E-commerce with a proven concept, company, and Founders with the name YTB.

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When YTB launched its partnership with Aisle 19 last January, I don’t think anyone had any idea the impact it would have on our company. As the opportunity began to take shape and expand, like our travel side, it took on a life of its own.

I really can’t pinpoint exactly what it was about this offering that made it catch on fire the way it did. It could have been any number of things honestly – but whatever “it” was, it gave our field some exciting new products to promote and key retailers to talk about.

I remember sitting at a Red Carpet early last summer when news of shopYTB started to spread and how the company was going to rebuild the product from the ground up. A woman turned to someone else at the table during the announcements and said “This Company just keeps on coming up with more and more ways for us to make money.”

Truth is – she’s right.

As we come full circle a year later – what started out as a “partnership” with Aisle 19 has transformed into a full-fledged opportunity that YTB has not only rebuilt from the ground up, but now has a new name for.

Welcome to ZamZuu.

During the 2009 Convention, YTB launched shopYTB as its first shot at an on-line e-commerce site. With the launch – the company partnered with an insurance product, offering clients an opportunity to get a price comparison on any number of insurance products. In return for getting someone to look at their insurance costs, site owners were offered a referral fee.

Not only did the program exceed everyone’s expectations producing quality leads for the Insurance and Financial Services provider, but it created additional revenue for the field in the form of referral fees that YTB was only too happy to pay out.

Since that time, there have been a number of “hot products” that the field has latched onto. The beneficiary companies are not only more than happy to pay higher commissions but see this marketing model as a much smarter way to do business.

Why?

Guys…these companies don’t spend a dime until the product has actually been sold - that’s why! It’s a no risk proposition for the company and a great source for getting the word out about a brand new product or concept. They could pay multiple millions on an advertising campaign and roll the dice on return sales – or partner with a sales force like YTB and only pay out what is actually sold.

As a business – which do you think looks more attractive?

Likewise, the shopYTB concept has been so successful for the field, YTB has just launched their own opportunity exclusively for this type of e-commerce. After a year of testing and working with this type of offering, it’s proven to be of value to consumers and Field Representatives alike.

YTB International will always have YTB Travel Network for those with a real passion for selling travel. From what I hear, the trainings and higher commission splits are taking hold for those who take advantage of it. (Ourselves included.)

But now – in addition to selling Travel Websites at $449.95 YTB has a new E-Commerce product that sells for $249.95.

Travel will be included with the new e-commerce sites – but with limitations. A fixed commission split of 60% on travel products, no training required (or offered), no ability to book directly or group offerings – and no type of travel industry credentials to speak of. However, the new E-commerce sites will have a stronger emphasis on retail products such as Best Buy, Macy’s, Home Depot, and the like to offer consumers cash back on their shopping experience.

The good news for those of us who already own Travel Stores, the e-Commerce sites is included on a separate site for an additional revenue stream.

Likewise, if you want both higher commission splits and training, and an e-commerce site, it comes with the $449.95 package. Just like YTB Flowers, YTB Romance, YTB Outdoors, and YTB Golf – it’s a complete package.

I have to hand it to YTB – they do keep coming up with more and more ways to make money. I’m seeing all kinds of research that on-line shopping is really starting to take hold and another market shift that YTB is ahead of the game on. No, we didn’t create on-line shopping, but we certainly figured out a way to hand over an opportunity to the average person to make money off of it.

By the way, all the details are out in our Newsletter. A couple of PDF’s with a complete listing of all the features – advantages – and benefits for selling this new product. It also includes some very nice compensation enhancements, and a much more attractive bonus structure. (YTB handed out some of those new bonuses tonight for those that qualified. What a surprise THAT was!)

If you’re not signed up on the Newsletter, get yourself on it before Sunday, we’ll have a complete recap then as well.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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I have an old friend who always says…”If it’s free…it’s for me!”

Today is YTB’s last Red Carpet Day of 2009. Just like all the other Red Carpet Days that came before it, YTB offers a free lunch. It wasn’t a big deal back in the beginning when the company was located on the top floor of an old bank building in downtown Alton, IL with a handful of people showing up to meat Coach, Scott, and Kim. The handful grew into a dozen, and then a hundred, to today – when well over one thousand people show up to tour the YTB Home Office to kick the tires and see if this company is for real.

There’s something about Red Carpet Day that cements the company as “the real deal” when you have a chance to actually see the facility and the people who work there. I remember being blown away at the various departments and the organization of the layout. It was also a real treat to personally meet some of the Home Office Team that I had been communicating with either via support tickets, e-mail, or phone conversations. Many in the home office staff have been there for years and over time you develop relationships with them. To have a chance to put a face to a name enhances that relationship.

While the office buildings may have changed, the home office staff has expanded, and the number of people who experience Red Carpet each event has certainly grown over the years – one thing has remains the same.

They still offer a free lunch.

While I know there are those who follow the old quote “There’s no such thing as a free lunch” there is one small catch. After lunch, it’s time to put your business hat on and listen to the CEO of YTB Marketing (and newly appointed Chairman of the Board) Scott Tomer as he explains the YTB business model to new prospects.

One of the things I love about Scott is that he lays it out from the very beginning – that if the YTB model doesn’t make sense, do him and everyone else a favor and don’t join. There’s no “rah rah” or “motivational talk” from Scott. The model is laid out in black and white, without any sugar coating – and many of the worn out myths and misconceptions about MLM and Network Marketing are brought up and challenged for those who care to listen to someone who not only has practical experience but has had a considerable amount of success in the model.

I remember the first time I heard Scott tell people not to join. I woke me up – because I had never heard anyone say something like that before. Today, I understand not only why he leads with this, but find it extremely effective. I see to many newcomers in the Direct Sales industry either beg, or tell someone that they need this in order to save them from financial ruin. YTB just like any other job, opportunity, or investment is a choice. If you want to come along for the ride – great – let’s get to work. For those who are unsure or don’t like Direct Sales, that’s fine too. It’s not everyone’s cup of tea and not everyone is comfortable with being paid based on results. For Scott and myself, we’re going to continue down this path regardless of your perceptions. Just like you, that’s our choice. I don’t need any convincing because I’ve already taken great vacations, I’ve already made both travel commissions and marketing commissions, and I’ve already seen that this model works when you work it the right way.

What Red Carpet is designed to do is help both the newcomer and the existing IBC or Rep understand that real people run this company. There is also a real home office with real customer service people who are there to answer questions and offer training and support. It certainly helps to see it live and in living color.

While it’s a little late to make the free lunch today. Red Carpet will be back in full force in 2010. When the schedule comes out for the spring, I’d highly recommend that you find a date and go. It’s one thing to be part of YTB, but when YTB becomes part of you at Red Carpet, it’s a whole new ballgame. Not only is it enlightening, it’s interactive and fun, and if nothing else, there’s a free lunch in the deal.

Take a look for yourself.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

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