For those who were at Funshine a couple of weeks ago, you were introduced to Kenny and Karen Knox. Both have been RTA’s for quite some time, and each have their own claim to fame.

Kenny Knox played on the PGA Tour for several years and has 3 PGA Tour victories on his resume. (The 1986 Honda Classic, 1987 Hardees Classic, and 1990 Buick Southern Open.) He’s probably best remembered however for being paired with John Daly in the final round of the PGA Championship at Crooked Stick in Carmel, Indiana. (Daly won that tournament which made him a household name.) After a back injury sidelined him from competitive golf, Kenny created a synthetic turf business called TourGreens, installing greens and developing short game facilities across the United States.

Karen Knox is a published author who wrote Forget the Die-its ~ Learn to LIVE-it! and coaches clients in their quest to get healthy. (Including Kim Sorensen who has lost 25 pounds after reading her book.) Karen travels to speaking engagements all over the country. Both Karen and Kenny host Wellness & Golf Weekends at their home in north Florida where couples or individuals spend the weekend and experience Karen’s health seminar and receive personalized golf instruction with Kenny.

One of the things I love most about YTB it’s the ability to focus on niche markets. I wish I had a YTB Golf site when I worked in the golf industry in the mid to late 1990′s. A site like this would have been a huge hit with customers who had a real passion for playing some of the best tracks in the world. It would have been a great service to my clients and a killer revenue source when I got paid to book these trips. (Or even better – go for free AND get paid!)

Not only did YTB Golf get an upgrade and face lift during Funshine, it also got an upgrade with content provided by Kenny and Karen Knox – YTB’s new Head Pros.

Both Kenny and Karen will write a bi-weekly articles for YTB Golf that will not only enrich your golf game with tips and tricks from Kenny, but proper health and nutrition that will keep you physically fit from Karen.

Kenny will begin his series of articles with The Basic Fundamentals of Golf.  His first article highlights the importance of the golf grip. The proper grip is the first step in establishing the basic fundamentals in anyone’s golf game.

Karen’s first article is on proper hydration. Too many overlook or don’t pay attention to proper hydration while out on the golf course. I always drank water instead of soda or alcohol while playing. Typically, my game was still going strong at the end on of an 18 hole (or even 36 hole) round of golf.

I’ve seen a lot of golf sites in my day, and while there are some good ones out there – I’ve yet to find one that’s as comprehensive and thorough as YTB Golf. It’s truly a one stop shop for the best courses, the best equipment, and a plethora of advice to help you improve your game. Take a look at YTB’s new e-magazine and you’ll see what I mean.

For those who love this game and want to play more – at some of the best courses around the world – it’s a perfect part time (or full time) business that will enable you to do just that. (Although, it does take dedication and work to market and promote properly.) I know a number of golf fanatics who use this site exclusively as their main site. (Just like hunting and fishing fanatics use YTB Outdoors, and a Wedding Coordinators add YTB Romance to increase profits.)

Kim Sorensen is so impressed with both Kenny and Karen, he introduced them during Friday night’s General Session at Funshine. He produced a short video on his Facebook page that explains YTB’s partnership with YTB Golf and Kenny and Karen Knox that explains the concept if starting a business like this interests you.

And by the way…all these sites (YTB Golf, YTB Outdoors, YTB Romance, YTB Flowers, shopYTB and YTB Cars) come with your YTB Travel Store for one low price. That’s a ton of revenue for under $500 and and $49.95 a month – all you have to do is go out promote a PGA Golf Pro, who’s not only helping clients with their golf game, but also a site owner in YTB.

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The week before the Convention Scott Tomer joined our team on a conference call. I remember Scott telling the group that he couldn’t put his finger on the exact moment or particular event that shifted the momentum back to YTB. He (like me) could sense a change, a shift in direction after all the baseless attacks and bantering going on concerning our company. Back in April, YTB announced Robert Van Patten as their new Co-CEO. Mr. Van Patten brought 25 years of senior management experience to the company and had been charged to oversee many of the administrative, accounting and corporate governance issues of the company.

Few people realize that YTB and Mr. Van Patten agreed to terms the very day word came of the tentative settlement of the civil lawsuit filed in California. As I thought about today’s topic I remembered both the e-mail that came in about the tentative settlement, and the conference call that followed with news of both the pending settlement and Mr. Van Patten’s appointment as Co-CEO.

One of Van Pattens first orders of business was an internal audit and review of YTB International. We’ve seen many changes in the company since Van Pattens arrival. If you looked at the Q2 financials that were released a week ago, you’ll see Roberts fingerprints all through that document with cutbacks, cost cutting, even the disposal of nonperforming subsidiaries. (A traditional Brick and Mortar model.)

I can also assure you that Van Patten had a hand in the newly appointed Board Members who add a tremendous amount of business savvy to our Board of Directors. Our new Board was introduced to everyone at the Convention and I had an opportunity to catch up with Robert and our CFO John Clagg after Friday afternoons general session to thank him for all the hard work and difficult choices he’s made to ensure that YTB comes out the other side of the economic slump. When you combine the economy with the bizarre accusations and constant obsession of our critics on the internet, that’s not an easy task.

Day before yesterday, I got word from Mr. Van Patten regarding the company appointment of Damian Jones as Director of Corporate Affairs. Damian starts his new roll today at the home office, however, he’s no stranger to the company. I met Damian back in February and learned that he was instrumental in the development of YTB Golf and the creation of this viable niche site for our Travel Store Owners who love the game. Damian spent several years with Perry Golf, a premier golf destination travel company we offer on the site. Damian was also instrumental in the introduction of Proam Golf for golf equipment, and Worldwide Golf Vacations for golf resorts and spas now offered on our site. His background also includes management of construction projects as well as business development and legal affairs. (He’s a graduate of Louisiana State University with a degree in architecture and he received his law degree from Tulane University.)

According to Robert Van Patten:

In the role of Director of Corporate Affairs, Damian will first develop a new Company Business Plan, incorporating the franchise concept the Company is moving towards.  Also, he will work with staff to develop a communication protocol so that all home office personnel are aware of new and changing programs that take place in the field.

Both of these issues were the top two concerns of key management personnel during the internal audit review that took place earlier this year. After these assignments are well underway and/or completed, Damian will assist me in managing the legal issues of the Company, including the registration of the franchise model that will be rolled out in all states at the start of 2010.

I wrote back in April about the Master Mind Group that was highlighted in the classic book “Think and Grow Rich”. The idea of the Master Mind is to tap into the expertise of others in order to help the overall good of the group. (Or in this case company.)

Since the implementation of the 2020 Vision Group that was formed from the idea in the book, the Master Mind concept been one of the most significant changes in the history of YTB. Damian’s appointment as Director of Corporate Affairs is yet another example of YTB’s commitment to put the ball in the hands of play makers who can effect change and make things happen. He not only brings experience and knowledge to the role, but a passion I’ve witnessed personally. In my opinion, (among others I’ve talked to over the last few days) this is a perfect fit.

Please welcome Damian to our staff and wish him much success in this new opportunity with YTB International.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

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