Carnival To Offer “Cash Back” Promotion…
Wednesday, June 2nd, 2010One of the most forward thinking and innovative suppliers in the Travel industry in my opinion is Carnival Cruise Lines. They were one of the first to embrace YTB in the early days, and haven’t been swayed by myths or phobias surrounding the Network Marketing industry. It’s just “business” – and they don’t get caught up in the drama. YTB has consistently produced sales for the cruise line which in part enables the line to maintain their distinction as “Most Popular Cruise Line in the World.”
In another innovative move – Carnival will be launching a “cash back” promotion next Monday (June 7th) of up to $160 per stateroom with a variety of cruises through February 2011.
While I’m sure YTB would like to take credit for this promotion which currently provides “cash back” through ZamZuu, Carnival designed the program on their own to entice more people to book cruises. Saving money is still a big hot button these days, and they’ve found a way to capture what’s hot. By offering “cash back” in amounts ranging from $80 per stateroom to $160 per stateroom via a shipboard credit, the hope is that it will tip the scales in Carnivals favor over other cruises offered during this time.
Cash back amounts are based on cruise length and can be redeemed on board during the cruise for a variety of options and amenities. If by chance you don’t use your allotted amount – you’ll get a check at the end of your cruise.
Credits will be offered starting on 3-day and longer cruises and include the Caribbean, Bahamas and Mexico from 15 convenient departing ports in the US.
The “Cash Back” details are as follows:
- $40 per person (max $80 p/stateroom) on select 3-, 4- & 5-day sailings
- $80 per person (max $160 /stateroom) on select 6-day or longer sailings
The shipboard credit is automatically applied on guests’ Sail & Sign accounts when they board their cruise and can be redeemed toward shore excursions, spa treatments, gift shop items and a variety of other shipboard purchases. Any unused funds at the end of the cruise will be returned to guests on debarkation day in the form of a check.
The new promotion is capacity controlled and applies to new individual bookings for category 4A and higher. Bookings have to be made between June 7 and June 30, 2010 to qualify for the promotion and it is valid with the “Fun Select” advance purchase discount fares. Guests must request fare code OCB when making the reservation.
The Cash Back promotion will be promoted nationally via TV commercials and local radio spots as well as through a direct-response TV spot. I suspect it will also be a very hot topic during tomorrow nights YTB Travel Network webinar with Ann Sedgwick. (For YTB Travel Network Agents only.)
If you happen to be on our newsletter, you already know how to register for this webinar, and I highly suggest that you get yourself registered. If you’re not on our newsletter – shame on you! (Get yourself registered now.) In the meantime, if you don’t have the info to get on this, send a support ticket to the home office through your back office and they’ll get you the hooked up with the webinar tomorrow night.
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After reading that again, it’s not hard to deduct the real problem was Traditionalists felt threatened and I was in fact dissing the Traditional Agent model itself. In anger and in an attempt to deflect attention off themselves, my article was twisted to take the focus off them and throw it back at me. The problem however came when critics decided to rat me out to both Pleasant Holidays and YTB and pitch what a bad boy I had been. (An activity they spend a considerable amount of time doing in attempts to discredit my experience and insight.)








