Real quick today. (I’m kinda pressed for time….)

A Google Alert came in Sunday night which linked to an interesting interview in Travel Weekly with YTB Founder Kim Sorensen.

I’ve read over the years that our Founders are like the men behind the curtain in the Wizard of Oz. I’ve never really comprehended that analogy or perspective. I’ve not only seen, but have spoken personally to each of the YTB Founders on numerous occasions and found them to be extremely personable individuals. Each of them have been extremely accessible ever since I’ve known them.

It was meeting Coach personally some 7 years ago that convinced me that YTB was the right company for me. He came to Atlanta – I heard him speak and when I asked if he was from Pittsburgh, (because I detected a bit of Pittsburgheze dialect) he told me he was also a huge Steelers fan.

That’s all it really took for me. (LOL!)

I can’t however, point to a single instance, or face to face exchange with critics who are slinging this type of perspective via a keyboard all over the internet. (I’ve never personally met or spoken to any of them.)

Any-who…

Take a look at this interview with Kim. Trevel Weekly asked for the interview, and Kim obliged. I find that the interview not only takes away the “issues” the industry has about our model, but provides the solution the industry has always wanted.

I wonder if the industry will finally get of this kick about focusing on these so called “problems” they have – and start doing something a little more productive. (Like working with us on this solution?)

Time will tell I guess. (But I wouldn’t hold my breath.)

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Winter is always a great time to book next years cruises and summer vacations. Problem with that is you don’t get paid until next summer – right?

Travel Weekly just might have an answer for you over the next two days as they host another virtual trade show right on you computer that highlights Winter Escapes with a impressive collection of industry leaders, training sessions and trade show exhibitors.

Travel Weekly’s editor in chief, Arnie Weissmann will once again head up the next two days. This IS his baby after all, and he’s done an impressive job in finding relevant topics and suppliers who you can actually learn from in the travel industry. The show is free to attend, and you can still register from this link and make it to this event. Login details will be sent to you via email.

If you’ve been around the industry for a while, you’ll recognize some familiar names below with companies and associations who are known for offering great insight and solutions for anyone who is willing to learn.

Here’s a list of auditorium sessions from Travel Weekly’s Registration page.

A Conversation with CLIA Chairman Rick Sasso - Tuesday, Sept 21, 1 p.m
Travel Weekly Editor in Chief Arnie Weissmann will discuss the outlook for the winter cruising season with Rick Sasso, Chairman of CLIA and President and CEO of MSC Cruises. The two will discuss new ships and itineraries, CLIA predictions for winter cruising, what will motivate clients to book for the winter, and how the winter cruise client differs from summer cruisers. It’s an interactive session, and attendees will also be able to share their thoughts and questions with Sasso in this live conversation.

Unexpected Opportunities in the 2011 Winter Season - Tuesday, Sept 21, 2:30 p.m
The economic outlook is uncertain, but 2011 holds some unique opportunities for travelers, agents and suppliers alike. Join Travel Weekly Editor in Chief Arnie Weissmann; Brad Anderson, Co-President of America’s Vacation Center/Avoya Travel; Vicki Freed, Senior Vice President, Royal Caribbean International; Milton Hugh, Senior Vice President of Viking River Cruises and Tim Mullen, Senior Vice President, Apple Vacations as they explore what might make this season unexpectedly robust. You, too, will have a chance to interact, live, with the panelists.

Experience Starwood’s Travel Professional Program, Presented by Chris Austin – Tuesday, Sept. 21, 4:00 p.m.
Are you a Starwoodpro? Join Chris Austin, vice president of global retail, leisure and luxury sales for Starwood Hotels & Resorts and find out how you can become a Starwoodpro. Austin will take you on a virtual tour of the company’s travel professional website, www.starwoodpro.com. New for 2010 Starwood is adding destination modules to its ProLearning platform. Austin will share some of the highlights of all the available modules, explain how you can earn access to Starwood’s lowest travel professional rates, and highlight all the resources Starwood has created for it travel professional partners through starwoodpro.com.

A Conversation With USTOA & NTA Leaders – Wednesday, Sept. 22, 1 p.m.
Winter touring is a bit different from summer — different destinations, different booking windows, different itinerary lengths. Find out what how to more effectively sell winter tours with Travel Weekly Editor in Chief Arnie Weissmann, John Stachnik, Chairman of the United States Tour Operators Association and Lisa Simon, President of the National Tour Association. . Together these leaders represent the lionshare of the travel industry’s vacation package and escorted tour market. Attendees will be able to ask their questions as well in this interactive session.

Grow your business with cutting edge online tools, Presented by Debbie Maier, President, Mailpound - Wednesday, Sept. 22, 2:30 p.m.
This session will share online solutions designed to grow your cruise business. Learn how to utilize free online tools to send targeted marketing pieces to your network of clients. Do you use Facebook? Learn how to easily post consumer friendly offers on your Facebook page. Whether your client is new to cruising or is a seasoned cruiser, enhance your communications with your clients and prospective clients with personalized, custom eFlyers and eBrochures.

Finally A Social Media Solution For Travel Agents, Presented by Marilyn Macallair, Passport Online Inc. - Wednesday, Sept 22, 4:00 p.m.
Introducing Agent SociaLink… the newest most innovative means for travel agents to enter and stay in the Social Media space. To compete these days you MUST be using some social media tools. Passport Online has created Agent SociaLink to help agents populate their travel agent social media sites using a clickable database of content. The new tool provides content from a variety of sources allowing agents to pick and choose information to add to social media outlets including Twitter, Blogs and Facebook. See it live and hear about agents who are already using Agent SociaLink.

As you can see, there’s something for everyone and it’s a great way to learn and grow as a Travel Professional. Two days of education, new product introductions and even prizes that will be awarded throughout the show.

So go ahead and register. If this one’s anything like the shows from years past – you’ll be glad you did.

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You know, I looked for this list last week and didn’t see it. Then mid-morning yesterday, it dawned on me that it might be out this week. After writing about this Power List the last 4 years (because YTB has made the list all 4 years) I can go directly to the URL without even needing to look it up. I’ve enjoyed the publication (I enjoy it all year long actually) and it’s fascinating to see the chess match that goes on in the travel industry.

Ironically, Travel Weekly appears to see it as a chess match as well, but on a much grander scale – the last decade. There have been some new faces (like YTB) that have shown up in the last few years and others that have either gone completely out of business or have been acquired by or merged with other companies. (More of the latter from what I can tell.)

The biggest surprise to me was who knocked off the #1 and #2 positions the last few years. American Express and Carlson Wagonlit have had a lock on the the number one and number two spots respectively until this year. (American Express has had a lock on #1 since 1992, when the Power List first came out.)

Online giant Expedia jumped over both this year to take the number one spot.

Yep, online travel is now king.

The list also shrunk in size this year (from 61 total to 52) because – well 2009 was a rough year for travel. Bookings may have been up – but with prices cut in half to get people on board ships, into hotel rooms, and on vacation you literally needed to sell twice as much in order to even maintain your spot from last year.

How did YTB fair in all this?

Not too bad actually. YTB did drop from 25 to 29.

Considering the economy, the incessant and dysfunctional obsession from industry “professionals” about YTB’s MLM model and our fine group of ambulance chasers who can’t quite grasp the meaning of the word “NO” – 29 is actually pretty good.

On the other hand, most clients who book with YTB don’t know (or don’t really care) that there’s an MLM arm attached to the company. Technology plays a big part in that.

I’d highly recommend taking some time to read Travel Weekly’s cover Story “10 Years In Review” to attain their perspective on how technology has changed the face of travel. I’ve been writing about it for years here – but I’m just one of those MLM “Yahoo’s” – a newcomer to the industry who really doesn’t know how things work. (Or so some would have you think.)

Turns out that the internet and technology has not only changed the rankings considerably over the last ten years, but it’s essential in the growth and viability of the vast majority of the agencies who are still around. That’s not to say high touch and high service doesn’t continue to play a role like most of the old dogs would have you believe. (The ones who demand this type of service from YTB in order to legitimize the model.)

A total focus on high touch and high service however, would have certainly landed YTB on the outside of this Power List looking in.

Back in 2001 when YTB was founded, they saw a trend towards technology. Today, over $50 BILLION in travel was purchased online last year between Expedia, Orbitz, Priceline, and Travelocity. While all four certainly produced top 10 rankings, Travelocity didn’t provide sales numbers and wasn’t included in this years rankings. (See “What happened to…” in the Travel Weekly report.)

Those who have embraced this shift and taken advantage of the paradigm shift from brick and mortar to click and order have done very well for themselves over the last ten years.

Those who haven’t? Well, you can now find them on various message boards, forums and some have even created their own blogs to bitch and complain about how MLM not technology has ruined their business.

Change is a little more difficult for some – and honestly, some may never come around. (I certainly wouldn’t count on it.) I wouldn’t worry about it however. They’re the ones who are faced with another Power List with the name YTB Travel Network in it for the forth year in a row.

Instead, embrace the technology YTB has provided with new an innovative ways of booking travel.

In fact, you can do that tonight if you’d like. Carnival will be featured once again on our booking engine with yet another “Sail-A-Thon” to wind down Carnival Month with YTB. It’s a live 4 hour blowout sale and you could get up to $160 Cash Back from Carnival if you book with us tonight.

Technology and travel…

It appears to be the right mix if you ask me. ;-P

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I really enjoy reading other blogs – especially when they’re entertaining and fun to read. One of my favorites happens to be John Heald’s blog.

If you don’t know John, you probably should if you’re part of the Travel Industry. John’s the Senior Cruise Director for Carnival Cruise Lines and started blogging back in March of 2007 about his experience on Carnival’s latest and greatest ships. According to John (and I have no reason to doubt this) in that three year span he’s had over six million visitors to his site. Many have become loyal readers like me.

John came to Carnival in 1985 and has held the position of Senior Cruise Director since 2004. As Senior Cruise Director, he’s had the privilege of being Cruise Director for the last nine ships Carnival has launched. His latest appointment on the Carnival Dream has been – extremely entertaining to say the least.

I’m not one who appreciates British humor as a whole. There are a very select few that I have come to enjoy over the years, and John happens to be climbing up my list of favorites.

It’s not that John doesn’t take anything seriously. There’s plenty of evidence that he does (otherwise he wouldn’t be entrusted with the position he currently holds) but his perceptions about every day activities and customers complaints are a real stitch.

It’s evident to me that John’s blog has become a real labor of love. The time he takes to answer questions, provide insight, and even pull a couple of favors for customers shows a true loyalty to his readership and his company. He’s become a true ambassador for Carnival.

My personal favorites happen to be customer complaints. The more outrageous the complaint, the more outrageous and funnier the response from John. And for me, that’s a trait we all should have. Too many people take themselves and their perceptions far too seriously. How anyone can complain while on a cruise is something I’ll never understand. (They’re on a cruise for goodness sake!)

Everything is neutral and nothing has meaning except for the meaning that you give it. John not only handles complaints in stride, but with humor. He’s not mean or nasty about it any way – but certainly puts any complaint in it’s place with a sarcasm and lightheartedness that everyone could use more of.

John’s become such a prominent fixture in the industry that he’s been invited to open Travel Weekly Cruise & Tour Virtual Conference and Tradeshow at the end of this month. This two day event held on March 30 and 31st will give you an opportunity to hear John via the live webcast designed to promote and educate the joy of cruising with the industries finest.

Regardless if you can make Travel Weekly’s Virtual Tradeshow, you owe it to yourself to check out his blog for insight and a number of good laughs. You and even subscribe via RSS for updates right in your inbox. It’s been a great escape for me, if only for a few minutes, and I always come away with a smile – and to me – that’s what life’s all about.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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I got back from a wonderful Thanksgiving weekend with extended family last night just prior to the Steelers vs. Ravens game. To tell you how out of touch I was this weekend, I had no clue that Big Ben wouldn’t start last night. (Much to my shock and surprise.)

While watching the pre-game before last night’s game, I made my rounds to the various travel publications to see what else I might have missed over the extended weekend. What wasn’t a shock, or a surprise was seeing YTB prominently placed yet again on the front page of Travel Weekly with the headline YTB: ‘We’re not going away’.

Yes, it’s true, a trade publication has finally ponied up and is preparing the industry that YTB is – like it or not – here to stay.

You can probably imagine how this news is going to sit with some with more twists and outrageous claims in an attempt to turn the tables back to thier own illusions. Others will simply ignore the warning and continue on with the impossible dream of ridding “their” industry of the likes of YTB.

Nadine Godwin took advantage of one of the many Super Saturday events up in New York the previous weekend at the Park Central Hotel on November 21st. The event was hosted by a very magnetic group of TSO’s. If you haven’t heard about or seen Noah Matos, not to worry, you will. He’s one of the most dynamic new Directors in YTB these days.

Based on how Nadine’s story was written, it looks like she was a participant of this New York meeting the way she quoted Scott Tomer and his message to the group of about 100 TSO’s and guests. Unlike other eyewitness “reports” I’ve seen in years past on blogs and message boards, Nadine not only had the guts, but the foresight to actually make her presence known and was able to clarify a number of points in this well written article.

It’s no secret that YTB has been battle tested the last few years. The company has had most everything – including the kitchen sink thrown at it. That comes with the territory when you include the three letter word “MLM”. It brings out some real nut cases – including the high profile ones. One such critic thought he had the power and ability to end the model and the company based on the premise that you pay for the opportunity to recruit others into the business. That’s called a pyramid scheme – which are illegal and ultimately shut down. 

Regardless if you deal with facts or fiction surrounding what is or isn’t a pyramid scheme – YTB is not only still around, but holding meetings and trainings in cities like New York every weekend. Sure the company had changed over the years. Good companies do that. Even profitable companies like Wal-Mart and McDonalds. Have you seen the new McCafé’s sprout up the last 6 months? You know there was a time when you had a choice of a hamburger and cheeseburger (a hamburger with a slice of cheese) when you ordered there – right? YTB has always been a company that likes to introduce new ideas and products. YTB Flowers, YTB Golf, YTB Outdoors and YTB Romance were all products introduced years ago.

Today, YTB has shopYTB for even more income opportunities using a model and a team of people who have proven that ordinary people can produce some large numbers. (Travel Weekly has shown us that for years.) For some reason however, a few in the industry don’t recognize $424 million in travel sales. All they can see and all they ever talk about is the recruiting revenue that’s 1/4 of the total travel sales. YTB didn’t create the pour margins in travel – but we sure have to put up with most of the crap because recruiting revenue pays better. (Which isn’t hard to do.)

Look – I know there are people who can’t wrap their tinny little brains around the Network Marketing business model. While a simple “no thanks” would do, there are those who – for one reason or another – feel the need to dig up every negative aspect they can find about the industry. And if they can’t find it – they make it up just so they have something to do with their time. Doesn’t make much sense to me either – but like I told you last Wednesday – you have to let it go and move on.

They said the the entire travel industry would cut us off – didn’t happen.

They said California would be able to shut us down for being a gigantic pyramid scheme – Instead, we’re putting together franchise documentation.

They said the Class Action filed by the ambulance chasers was powerful. Turned out to be redundant, irrelevant, immaterial and a big ol’ pile of scandalous crap.

They said we’d be bankrupt with the doors closed by the end of last year – no, April – no, Convention – no, third quarter – no, end of this year. Well, you get the idea here – and we’ll continue to read this position until the cows come home.

Point is, that all the claims and speculation about YTB over the years from our critics have been proven wrong over time – and Scott, Kim, and Coach have pretty much been spot on. Why? Because critics don’t have the practical experience that our Founders do to make the right choices. They went through the same garbage with AL Williams when the insurance industry got all bent out of shape about part time insurance agents.

To this day, the organization they built still produces residual income some 30 years later based on the very model and standard YTB was built.

That’s not to say our Founders make all the right choices. They’re also risk takers and there are bound to be mistakes made along the way – nobodies perfect here. However, if I had my choice between three men who’ve been battle tested not once – but twice in this industry and made it – you can bet you’re life who I’m going to side with here.

Thanks for the insight Nadine for those of us who have made the right choice here. And thanks for warning our critics that all the smoke and mirrors that they’ve attempted to throw up over time is clearing out of the way.

Despite all the setbacks, I too, “knew we’d be standing at the end.”

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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When I first saw this story in Travel Weekly about Princess doing a survey on the most stressed out cities in the US I was intrigued. I mean – cruise lines have been helping people de-stress for decades. While I wouldn’t consider this survey Pulitzer material, it’s certainly an interesting read for those of us who want to sell more vacations. (If you want Pulitzer, I’ve been telling people for over a decade that a cruise is the best vacation money can buy.)

The Princess survey was done in conjunction with Harris Interactive who specializes in custom market research. The press release also referenced Dr. Kathleen Hall, founder of The Stress Institute, who believes learning how to deal with stress is one of the most important things Americans can do to lead more balanced lives.

According to the survey the top-five things Americans feel will help them achieve better life balance include realizing financial success, improving physical fitness, getting organized and taking more breaks and vacations. Yet one in four Americans aren’t planning to take a vacation in the next year. (Siting “work-related” reasons for not taking one.) As a side note – these same Americans (particularly those living in Washington, D.C.) don’t think the President of the United States should be given any vacation days either.

Here’s the list of America’s Most Stressed Out Cities

1. Chicago
2. Houston
3. Boston
4. Los Angeles
5. San Diego
6. Denver
7. San Francisco
8. Detroit
9. Tampa (tie)
9. Portland, Ore. (tie)
10. Seattle
11. Washington, D.C. (tie)
11. Baltimore (tie)
12. Sacramento
13. Pittsburgh
14. Philadelphia
15. New York
16. Phoenix
17. Atlanta
18. St. Louis
19. Minneapolis
20. Cincinnati
21. Las Vegas
22. Dallas/Fort Worth
23. Miami

Not surprising that the least stressed city in the survey has a major cruise port. (Hummmm)

I found the Princess Press release and the findings are an interesting read. Some of them include that 72 percent of Americas say they do not have balance in their lives, but there is hope. Slightly more than half believe they can achieve life balance in the next five years. The survey also noted that the poor economy is a leading causes for life imbalance, followed by the need to lose weight.

My solution to achieve life balance? I’m going to tote the Princess line here – “escape completely” on a luxury cruise liner for a week. Have someone else do the cooking and cleaning, enjoy the romance of the sea, and there’s something about the turquoise water that just soothes the soul. 

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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I don’t know if you saw one of the headlines on the front cover of Travel Weekly’s Power List issue on Monday or not. If you didn’t because you were too caught up in the Power List rankings, I certainly can’t blame you. Regardless of whether you saw the headline or took the time to read the story, it’s another example of why we need to conduct our own due diligence when making any decision.

I’ve told people for years “don’t believe a word I say, unless you can verify it on your own to be true”. I wish I could take credit for such an insightful quote, but I have to give credit where credit is due from individuals who are far more successful than I. I first read this quote at the beginning of “Secret’s of The Millionaire Mind” by T. Harv Ecker, and while I have not listened to Neal Boortz and his syndicated radio show in quite a while, he also quotes this same phrase continually.

With the advent of internet information and the ability to find reviews and opinions on just about any subject you can imagine, it’s not all that difficult finding something you can trust as truth these days. Long before I got involved in YTB I would frequent and post on Cruise Critic. I found it a great resource to ask questions and obtain information about a particular ship, a port of call, or things to do and see while enjoying my favorite form of vacation. Back in March, Cruise Critic and Royal Caribbean came under fire for what Tripso called “paid cheerleaders” who manipulated the board for personal and financial gain. The entire ordeal caused such an uproar that one blogger went as far as calling the Royal Champions “shills” and Royal Caribbean “puppet masters” in his blog.

Now TripAdvisor is facing some of the same issues about the integrity of some of its consumer hotel reviews. It may or may not be of interest that Cruise Critic is a subsidiary of TripAdvisor, but to find this type of manipulation out in the open once again should be noted. News broke about TripAdvisor in early June when another blogger found the following notices, posted in red type above the flagged property’s TripAdvisor rating.

“Message from TripAdvisor: TripAdvisor has reasonable cause to believe that either this property or individuals associated with the property may have attempted to manipulate our popularity index by interfering with the unbiased nature of our reviews. Please take this into consideration when researching your travel plans.”

In all, 92 such notices where found on TripAdvisor, and it has stirred questions concerning how many more reviews have been compromised on the site. When TripAdvisor uncovers hotel employees writing glowing reviews, trashing competitors, persuading guests to remove negative reviews or providing incentives for customers to write positive reviews, it posts the notices. In addition, Travel Weekly reports that TripAdvisor posts this notice regardless of whether TripAdvisor and the property have an advertising relationship.

Both Cruise Critic and TripAdvisor have gained considerable notoriety and respect over the years for its unbiased reviews and opinions when traveling. (Even from me.) Regardless of all the fuss and attention over YTB and claims about being uneducated, untrained, and unqualified to promote destinations, sites like Cruise Critic and TripAdvisor have been regarded as viable sources to collect information to form opinions. Truth of the matter is, people value other peoples experience and the relationships they form either with a site or a person. I’ve participated on a number of forums and sites like Cruise Critic and have used sites like TripAdvisor when researching any subject.

What this all boils down to is integrity. I’ve sat here for several minutes in an attempt to communicate just how we as readers can pinpoint and sense integrity or the lack thereof. It’s a gut instinct that most anyone should be able to ‘out’ when reading. (At least I know I do.) While participating in any forum or blog, I can quickly form opinions on who I can trust and who is blowing smoke simply to manipulate my own beliefs and opinions. If you truly need to understand how all this works, head over to Scam.com or over the NoTravelMLMs and in about two seconds you’ll know what I mean.

Both sites are full of doting parents who need to save you because they don’t believe you have the capability of finding or forming your own opinions. Unlike Cruise Critic or TripAdvisor, if you do form an opinion that differs from theirs…about all I can tell you is good luck with defending it. (Been there, done that, and have a T-shirt they gave me that says so.)

There are many oddities in the Travel Industry and being a doting parent appears to be one of them. While I can appreciate the concern, the way this industry gets all wrapped up in saving everyone goes beyond anything I’ve ever seen. Far too much focus and attention is geared on what’s wrong here, instead of what TripAdvisor has done in attempts to correct the issue.

We are after all adults, and adults should be able to make thier own choices and decisions be it an occupation or a vacation. If the wrong choice is made, we should take responsibility for that choice instead of playing the role of victim. It’s sad to see, especially in a country such as ours that was founded on freedom of expression. Yet there are those who spend all thier time and energy being a watchdog for everyone else and manipulating how you should think and act.

You as an individual have every resource and ability to form your own opinions and choices, especially in this day and age. If it differs from others, so be it. Who’s to say that they’re right and you’re are wrong? (Or vice versa) It’s your life and your choice and that’s what matters most.

I’m okay with that.

Are you?

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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