I’ve enjoyed the last couple of days watching the critics swarm around the virtual water coolers on the internet just licking their chops for the third quarter numbers to come out. I checked one of my favorite places and laughed at how anxious they were. It reminded me of a bunch of addicts waiting for some dealer to show up so they could get their fix. It’s been more than 19 years since my last drink or drug, but I still remember waiting with anxious anticipation for THAT car being the guy with my next score.

Imagine their surprise when the dealer ends up being an undercover Cop to bust them.

On what charge you say? Being F.O.S. (Think about it.)

The speculation of course was that YTB has been bleeding money, and Management doesn’t know how to manage the money they have. When news broke earlier in the week over the pending sale of the old Home Office building it was because YTB was in a cash crunch. It had nothing to do with the fact we have a gorgeous new 130,000 square-foot complex to move into. No, we needed the money because our critics were absolutely sure that there would be yet another huge loss for YTB.

Why? Because recruiting is down, and the focus of course (actually “phobia” is a much better choice of words) has always been about the recruiting. Their theory is that if you can cut the recruiting off at the knees you cut the life blood of the pariah that consumes and controls your life.

How I would have loved to see the looks on the faces when critics opened the YTB 10-Q and saw a profit for Q3 of $287,999.

Surprise!

So what went wrong? How could the critics have been so far off base? (Again)

Simple. They don’t have the first clue how a Network Marketing business actually operates and stays solvent. (I’ll even go as far as stating ANY business for that matter.) This quarterly provides proof that it’s not about “recruiting” and the Kool-aid they’ve been drinking is spiked with nothing but rumors, lies and myths.

None of these characters have any actually experience in Network Marketing, and the knowledge they acquire to form their beliefs and opinions isn’t even “book learning” for the most part. Many of the beliefs are formed from the very massage boards and blogs they participate in. The blind leading the blind so to speak, so it’s not at all surprising that everyone ended up looking like dolts.

I don’t know, nor do I care if they’ll ever grasp that the money made in selling travel agencies goes directly out to the field. Every penny of the $449.95 from the sale of a travel agency is tied to the representatives who sold it. If you like that idea, you can join the ranks of YourTravelBiz.com for free by the way. And “free” negates the California complaint according to the letter of the law. But that’s yet another surprise we have for our critics.

The number critics were looking for certainly showed up with a mere 114,614 active RTA’s at the end of the quarter, a decrease of 13% from the previous quarter. Sales of travel agencies were cut more than half, down from 38k in Q3 of 2007 to 15k the current quarter.

So how in the world could YTB show anything other than massive bleeding and negative numbers?

Here’s a quick breakdown of the numbers.

• Online travel store sales increased $1,205,560 or 10.8%
• Monthly renewal fees increased $576,579 or 3.3%
• Travel commissions and services increased $2,478,103 or 44.8%
• Training programs and marketing materials revenue decreased ($1,843,333) or 40.8%
• Other income increased in the third quarter by $590,203 or 52.7%

Net revenues totaled $42,876,354 and $39,869,242 in the third quarter of 2008 and 2007, respectively, a slight increase of 7.5%.

Expenses also increased considerably year over year with the following breakdown.

• Depreciation and amortization increased of 123.0% or $374,274.
• Marketing and selling expenses increased by $825,865 or 152.0%
• General and administrative expenses increased 50.7% or $6,242,058.

So let’s me see if we have this right? We had a decrease in RTA’s, increased expenditures, but increased revenue for a quarterly profit of $288K?

Yep. The numbers don’t lie, that’s exactly what happened and our critics are busy scratching their heads wondering what happened.

What’s so much fun to watch is that after Q2 reports came out, and predictions of up to $6 million in losses bit them in the gluteus maximus, we were told to wait until Q3. Excuses started to emerge just like they are now. The spin and claims now are that none of the additional slander and junk they’ve been spinning has had time to take full effect. The California suit had just been announced, and ambulance chasers decided to get into the action as well to spread fear about the end of YTB mid quarter. Now that those allegations have come up lame these very same people who simply ignored the egg on their face last quarter are looking once again into the unknown. Believe it or not, we’re all supposed to wait until the Annual Report for them to show us they’re right and we’re wrong. How fun it is watching them weasel their way out of yet another speculative blunder.

For the record, I don’t know why they do it. It’s almost as if they like looking like clowns. I think a more accurate description would be that their entire existence revolves around proving their superior knowledge and understanding about any subject of conversation. It could be taxes, travel, ethics, stocks, laws, compliance, you name it. If it’s being discussed around the virtual water coolers on the internet, they always appear to be the guy or gal who’s “in the know”.

And a simple word of caution when it comes to correcting any of them. Don’t. You’ll be called every name in the book, as they attempt to shame you into submission among the other participants. Looking at this intelligently or rationally will have you scorned until you either give up or conform to their way of thinking. My best advice is to just smile and nod in a positive manor and when you turn your back you can then roll your eyes, or smirk and chuckle to yourself how insecure and desperate they are.

So we’ll just have to wait, AGAIN, for the promise of our critics showing us that this model just doesn’t work. It’s flawed because all the money is made recruiting people. When the recruiting dries up like it has, we’re promised that the house of cards we’ve built will come crashing down.

Do you really want to worry about such nonsense and spin? Or would you rather look at the fact that YTB turned a profit under the combined adversity of mud slinging and economic conditions?

The choice is yours.

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While I was reading this week, I caught a couple of threads with the infamous “predictions” of what our Quarterly Reports would look like. One fruit cake actually speculated a $6 million loss…for the quarter. It’s one of the reasons I don’t like to put things like this out there, you look like a real ass when reports like ours come out.

Of course we’ve learned that “critics” like this spend all their time promoting negative information and spin, and while the “spin machine” hasn’t gotten into full swing concerning the numbers, I’m quite confident that it will be more doom and gloom. Truth of the matter is; it appears that YTB has curbed some of the spending it could in order to reduce losses from the proposed $6 million, to less the $200 thousand.

There are of course expenses that YTB could not control based on the foundation it put into place back in 2007, such as 135,000 square foot home office renovation that should be complete in 2009. It’s odd how critics who know so much about us Network Marketers like to talk about the Corporate Jet purchased that Coach, Scott, and Kim will escape in when the imaginary house of card begins to crumble. Somehow they ignore the $5.7 million in property and equipment spent this quarter alone which should be a big clue that they Founders intend on staying right were they are. Salaries and benefits increased by $2.1 million, while building overhead increased approximately $900,000 due to the increase in employees and number of locations in which YTB operates.

It’s interesting that Travel commissions and services for the first six months of 2008 increased $5,754,019 or 68.5% to $14,148,444 from the $8,394,425 reported in the comparable prior year period. While travel commission increased, the number of RTA’s has decreased.

This is a very important development, not because “the house of cards” is crumbling as some will probably predict, but because directly correlates to what I’ve been telling everyone for years. Please take note of a line on page 9 of the quarterly report that I’m very happy to see. I have to wonder if this line was specifically intended for a new critic we have?

“Revenues generated from the direct sales of travel are recorded as deferred revenue until recognized in the period the travel departure takes place.”

Meaning, travel commissions are not reported on our SEC filings until AFTER we actually have the money in hand to report as revenue. While the percentage of Marketing Commission (74.5%) and Travel Commissions (19.7%) have narrowed slightly the SEC report now states that recorded revenue from actual sales are not reported at the same time.

Who knew?

Proper knowledge of how our industry works could prove to be a very important element in California. Actually, some in California already know how this works based on the Legislation that went into effect back in January of 2007 when YTB was able to continue to offer credentials after minimum “booking” requirements were met.

Some however, must not have gotten the memo.

Overall, not a great quarter, but certainly not the horrible showing that was predicted. The key is going to be retention as it is with all companies. I do admit, it’s going to be somewhat difficult due to those who don’t verify what they’ll read from the critics. Proper education in just how we operate and what our model reports to the SEC will be key, and I’ll steal a line that our critics like to use all the time.

“The numbers don’t lie.”

Truth be told, they’ve been lying for years, and it’s my hope that when the suit is either thrown out, or YTB is found to be a ligitimate business model based on proper understanding of how revenue is reported, we’ll find out just who has been lying to who.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

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