A couple weeks ago, I mentioned that ignorance and injustice has never been something I’ve tolerated very well. It’s not that I expect everyone to know everything – people make mistakes (including me) all the time. But – I do expect people to be capable of learning. These “mistakes” are the lessons learned that helped people like Edison invent the incandescent light bulb. I’ve heard that he “failed” anywhere from 1000 to 10,000 times before he figured it out. The actual number of times isn’t important – but the concept that you adjust and correct with each mistake made to end up with success is.

It’s that type of thinking and determination that has helped YTB return to the original name – better, stronger, and with more conviction I’ve seen in a long time.

I’ve had more subscription signups to our newsletter in the last few weeks than I think I’ve had all year. I also had to create a separate category in my Outlook for the private YTB Facebook pages and the notifications that are coming in. My inbox became flooded with YTB posts. (There’s some really useful information there, and it’s always needed a special folder.)

Not everyone appears to be on the same page in sharing the excitement and passion for success that we do. Make no mistake, they certainly see it – and they know exactly what it all means. Our passion and excitement unfortunately gives them a nervous twitch.

From the day it appeared on my blog, (which I can still recall) one guy has produced an entire comedy of errors, missteps, and mishaps. This self-proclaimed “expert” decided to make it his personal mission to pick a fight with me, you, or anyone else associated with YTB. John Frenaye got more than he bargained for when he came trolling onto this blog to pick on what he assumed was just another “lowly MLMer”.

Instead of cowering or avoiding, I responded to both him and his illusions. His perceptions of MLM and YTB simply don’t match my reality or experience. I did see John’s charade as a valuable lesson in exactly what not to do, and how not to think. His so called “problems” with MLM, gave insight into what to avoid. Although by doing this you couldn’t avoid his pessimistic rants, which helps tremendously.

Although John never mustered up enough courage or strength to sit down with YTB face to face to discuss his “issues” with the company and our model, his Internet persona and constant bullying in every nook and cranny associated with YTB did provide insight for not only myself, but YTB to look at the perceptions and adjust accordingly.

I have no idea how this whole thing has worked out for John, but I don’t think it’s been all that pleasant. Nobody likes to be made the fool like I’ve highlighted and documented here. Not that it’s been a bed of roses for me either. Personally, and for others who have gone through this battle with me in YTB however, it’s been a great experience and lessons learned because unlike John, and others like him, we actually know how to learn and adjust from the mistakes we all make.

It makes us stronger, more resilient, and better than ever before.

John on the other hand, just doesn’t make them. “Mistakes” I mean. He’s still just as stubborn and bull headed as ever. Sticking to his illusions that MLM and its people are inferior to him or anyone outside of the “cult” that hasn’t been drinking the Kool-Aid.

And that my friend is exactly why this personal crusade of his and this battle that’s waged inside his head has been going on for at least the last four years. He hasn’t learned a blessed thing.

You might be thinking to yourself, “If an old dog like TravelPro can learn a few new tricks, certainly someone like John can – couldn’t he?

Not exactly.

I’ve heard it said from more critics than just John, that cynics think we MLM’ers are so caught up in the cult and drunk on the Kool-aid that our identity becomes attached to it. Without a YTB or another MLM to hang on to, we’re lost without any meaning. Truthfully, I think that concept speaks more about themselves than it does about any of us.

See, the whole idea of MLM is to teach the average person how to change from an employee mentality to a business owner mentality. The heart of MLM, what makes it tick and beat, is ground floor access to a business that will teach anyone who is willing how to become a real true entrepreneur and business owner. The problem as I see it, isn’t actually the MLM business itself, but the actual person running the business.

I look at the traditional business I came under contract with a couple weeks ago. The territory was run into the ground, and the old manager is filing for bankruptcy. If it were MLM, critics would be yammering about how the model failed. Now that I’ve been working this new business a few weeks and have done a couple P & L’s – I can’t for that life of me figure out how he couldn’t make this work – other than the fact that he didn’t know how to control expenses, and honestly was just plain lazy.

In other words, the model and the territory are just fine – it’s the business owner who didn’t put the proper time and effort into it that landed him in bankruptcy.

Network Marketing is not different. There’s a reason why the word “work” is in there – it takes “work”. This idea that you pay money and just sit back and collect checks is the most absurd notion there is in the MLM industry. You’re paid based on activity and results. No activity equals no money. To put it another way, you get out of it what you actually put into it. How it’s perceived by some as any different than any other business is a big red flag that they actually don’t know anything about business or what it takes to succeed.

For critics and cowards like John or the folks in the Class Action who have an average of 6 months of business experience among them, it’s just easier – or rather more comfortable to point the finger at MLM. They never notice the three fingers pointing right back at them.

I know commissioned sales can be a real drag – even overwhelming. It used to create its own nervous twitch inside me way back when. You have no idea how lucky you are to have a company like YTB, a product like travel to sell, and a mentor like Coach, Scott and Kim to learn the ropes and overcome that fear. And, yes, you’re even lucky to have someone like John to show you exactly what not to do and how not to think as an added bonus.

Considering where I’ve been and where I am today, I wouldn’t trade any of it in. I feel nothing but confidence and success because I knew who was right and who was dead wrong.

You too can rid yourself from that nervous twitching when you know who and what to join up with.

Ain’t no doubt about it for me.

It was Y-T-B.

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The rumble you heard or felt at 10:05 am Eastern yesterday morning wasn’t an earthquake.

Rather what you might have heard or felt were thousands of faithful Convention goers who were told that the product and name they know and love is now back, front and center.

YTB Travel Network.

Seriously, the place went absolutely nuts! As if a long lost member of the family had just returned from the war.

The announcement was made very first thing Friday morning by YTB Travel Network President, Kim Sorensen. A man who just weeks prior had a double lung transplant. (Seriously!) He first told his story about the process and how grateful he was that a donor was not only found for his rare blood type, but he could have the surgery so quickly. It was important for Kim that he be the one to tell the Convention floor first hand that the ZamZuu Convention everyone thought they were attending – would actually be a YTB Convention because YTB and Travel is back.

It’s not that ZamZuu and online shopping will be ditched altogether. There are some great products and stores associated with that side of the company. Nor do I dislike the idea of ZamZuu and online shopping. I’ve been hooked up with stores and been doing affiliate marketing and direct sales like this long before ZamZuu ever came along.

That being said, I signed up with YTB Travel Network to get paid for doing what I was already doing. Telling anyone I could that “a cruise was the best vacation money could buy”. I tried to get paid for doing just that before I joined, but YTB was the first Host Agency that didn’t snub their nose at me because I didn’t have the education or the experience they told me was required.

So I went via the route of “on the job training”. Learning as I went along, accessing the vast amount of opportunities and training available through the company and the industry as a whole to create my own work experience and my own client base.

Funny thing is – YTB became such a dominant force in the industry by attracting folks just like me that before everyone knew it the company was growing at such a rapid pace it scared the snot out of same noses that once snubbed at me. What they said couldn’t be done was in fact being done by a bunch of so called MLM Yahoo’s.

As a result the company, it’s people and the model was viciously attacked by these same snobs. A few resorted to daily rants on blogs and message boards in an attempt to shame the company into submission. Others tried to turn vendors against the company as a pariah that cost them money and hurt their bottom line and reputation. While others who have no idea what a pyramid scheme actually is convinced a couple gullible Attorney Generals that they could actually shut the company down with this illusion that we were paying for the opportunity to recruit others.

I can’t say that none of that worked – at least to some degree. But for those of us who are capable of making up our own mind, following our own values, morals and ethics, and can actually comprehend how and why MLM works, we find we’ve come full circle as a company that’s now 10 years old. YTB is no longer just a bunch of “greenies” who you can kick around and mock to have us cower in some corner.

Ignorance, intolerance, and injustice has never been something I’ve tolerated very well. Fact is, nobody in YTB’s 10 year existence ever “paid for the opportunity to recruit others”. What everyone paid for was a Host Agency, a vehicle to sell travel services with. With the exception of my first year in business back in 2005, I’ve never lost money from travel commissions earned. (Although I did have enough bookings in the hopper my first year to cover those costs.)

Today, I have the best compensation package in the industry, and have had it for years. It’s the only company that will pay anyone who actually produces bookings what they are worth. I’m proud to be a member of YTB Travel Network because we’ve succeeded where no one else has. And while that may rub some in the industry the wrong way, and we may see a resurgence of the shaming, the spin and the lies – at this point it speaks more about their own intolerance and insecurity than it ever will about anyone in YTB.

We’ve seen it all the last couple of years. Claims of bankruptcy, or the entire industry pulling out, outrageous lawsuits, speculation that our Founders would run off with our money, and this fantasy that the company would be ditching travel altogether. None of it came true or at least worked out the way these snobs and critics claimed it would. And this “TravelPro” couldn’t be happier to inform them of that fact.

With the Hall of Fame inductions coming up next weekend – I’m reminded of a 2007 speech given by Michael Irvin. He talked about his trails, his failures, his adversity in being a man and a player worthy of being a member of the Hall of Fame. I can still see the tears in his eyes as he recited the words he heard at one of his lowest points of his life.

It said “Look up. Get up. And don’t ever give up.”

If you want to be a part of history – If you want to be truly successful in life – If you want to matter in this world and leave a legacy – that’s exactly what you need to do.

My thanks to Coach, Scott, and especially Kim Sorensen for “Looking up. Getting up. And never giving up” on this company, this model, and our people.

YTB is back!

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Five years ago – I made a very important decision.

I declared my Independence.

I had no idea what laid ahead of me. I found that it wasn’t always a walk in the park. I’d also make my share of mistakes along the way.

But you know what? I wouldn’t trade a second of it because I’ve learned more about myself and business in the last five years than during my entire adult (working) life combined. I have a much better understanding of my strengths and weaknesses. I know what fires me up, and what bores me to tears. I’ve also expanded and grown farther than I’ve ever thought was possible before. My self-worth and self-confidence in what I’m truly capable of doing has awakened from its long overdue hibernation.

I dream like a little kid again.

It’s been a wild ride that’s far from being over. There’s still far more I want to be – do – and have.

When I made this declaration public, the support which opened up was incredible. Teachers, mentors, and friendships came out of nowhere to offer insight and leadership. People who actually cared – actually offered something worthwhile – actually wanted me to succeed.

That’s not to say that critics didn’t show up along the way. Those who tried to intimidate of shame me into submission – back to the old way of thinking. Fortunately, I’ve found that most critics are also cowards. The vast majority never revealed enough about themselves or provided any value to be any real significance. Always telling me what was wrong – never how to correct it or solve it.

Being independent requires being solutions oriented – not problem oriented.

This past weekend, Scott Tomer released a video on what Independence Day means to him and why we should all declare our own independence. I didn’t actually catch the video until after the July 4th holiday, but it struck a cord with me – and I agree with him one hundred percent.

I remembered the freedom that declaring my own independence meant to me five years ago. How liberating and strong it felt. How it gave me new life and renewed confidence in myself.

There’s one little caveat here that may help you put this declaration of independence into the proper perspective. Neither, Scott nor myself will tell you that making this declaration means that you walk into your bosses office tomorrow and quit. It took me a year and a half to feel comfortable and place myself in a position of telling my former employer I was out of there. What I did do however was work extra hard (much like a second full time job) to replace the income I was making during my “day job” doing what I really wanted to do.

See, your declaration is merely the beginning.

Think of it this way. Our Founding Father’s signed the Declaration of Independence in 1776 – but the declaration was only the beginning of the Revolutionary War. True independence from Great Brittan wasn’t achieved until 1783. Nor did the Colonies go at this alone. They had help from the French, Spain and the Dutch Republic.

Your own declaration will also take some time and some help from others to come to fruition. You may not know how or where it will come from – but you’ll never know until you make a declaration of your intentions – your own independence.

Then the answers and the help from others will come.

Sure, you’ll experience some defeats. You’ll also question yourself at times. You may even feel like giving up. True independence takes sacrifice and determination. A new way of thinking – doing – and being. But if you really, truly want it – it’s there for you.

Deep inside, you know you really want it. What’s stopping you? The truth is – nothing other than your own “stinkin’ thinkin”. What you don’t see now will be revealed to you. What you don’t have now will be given to you. But you have to first make the decision – a declaration to yourself and others that this is the direction you want to go.

I still make this declaration almost daily, even five years later. Some day’s it’s easier and more meaningful than others. Because I know and trust that it works if you do. I’ve seen and experienced too much after all this time.

So what do you say? When are you going to get up – stand up – and never give up? It all starts with one simple step.

Declare YOUR Independence.

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I’ve always loved this game critics play when they put partial information out there that supports their beliefs and ask:

“What do they know that you don’t?“

It’s a “what if” game that’s designed to get you questioning and doubting your own beliefs. Can’t blame them really, our minds are well adapted for concocting all sorts of scenarios and outcomes. The mind is doing its job in trying to protect us when it comes up with the worst possible scenario.

They know that there’s a ton of mileage to be had by simply placing any tidbit of doubt out there for the average person to find. The hope of course is that the average person is just as lazy and gullible as they are. (Well…truth be told – their ego is far too large to allow themselves to be categorized as gullible or lazy.)

Since inception, there has always been a lot of speculation going on surrounding YTBLA – because it’s MLM. For the record, I do own both Class A and Class B shares of this stock, and have for years. Before the stock split, I did sell a percentage to recover my initial investment, but for the most part, both classes of stock have been sitting in my portfolio for the last five years.

Therefore, I keep up with the financial data from the company. Maybe not on a daily basis, but I do keep an eye out for transactions and quarterly reports.

In the middle of last year, I heard rumblings about our Founders dumping stock. Now mind you, this comes from a long standing belief from critics who buy into this idea that Coach Tomer, his son Scott Tomer, and partner Kim Sorensen would be riding off into the sunset – leaving everyone high and dry without compensation or a company to speak of. It’s a ploy that’s been around for years. Not exactly sure how this last circus round was spun by these clowns, or what was written – but true to form, “dumping” really wasn’t the proper word to use in these instances.

Scott Tomer for example, gifted over 1 million shares to each of his four children in one transaction. In another transaction, Kim Sorensen basically did the same, gifting 3 million shares to his six members of his family in another transaction. All public record in the Form 4′s that were filed, complete with comments regarding what happened to the stock.

In a classic “smoke and mirrors” style, critics never relieved this information – just an overall number of what was owned by our founders then – and a number they own now. Of course the question they want everyone to think about was also asked – “Why did they dump millions of shares?” and “What do they know that you don’t know?“

These are rhetorical questions when asked by the way. Nobody on these boards or blogs ever wants a real answer. All it’s designed to do is apply doubt and perception disguised as “factoids”. Actual fact in both these instances doesn’t conform to their fears that the Founders are cashing in – simply to get out.

But alas, this question of “What do they know that you don’t” does work both ways.

While researching a question poised in my last article, and found two new Form 4′s filed in the Company’s SEC filings. If you don’t know what a Form 4 is, (and I suppose there are some who don’t.) it’s a required filing for any insider transactions. Insiders are defined as Executives, Founders, Board of Directors, or anyone else who’s privy to insider information not available to the public. It’s a transparency thing – and it’s not uncommon for CEO’s and Executives to acquire company stock. (I found 9 stocks with CEO buys of over $100,000 in the past week.) The reports were possible after finding the required Form 4 that was filed with each company financial filings.

So what does it say about YTB International when CEO and President Robert Van Patten acquires 500,000 shares of stock, and CFO Jeremy Hemann acquires another 100,000 shares of stock?

Or to borrow our line from critics – “What do they know that we don’t know?“

About all I can say for sure is that sales are up. In February alone the company produced $450K in sales from affiliate and featured stores – a 58% increase year over year. Prior month’s sales have also been at record levels. Our free agent opportunity is now up over 100k, and they’re getting their legs. I see groups being booked at new levels as well from our Travel Agents with YTB Travel Network and our BDM at Carnival is extremely pleased as sales for the current year so far are extremely strong.

I see people in the field being energized and happy.

But I’m wondering if there’s more to this that just gross sales? I’m wondering if the bottom line that we’ll all get a good look at when the Annual Report coming out in mid-April and our first Quarterly report due in mid-May is released. I also know from the financial data that the third and final suit surrounding bogus claims surrounding a pyramid scheme is also on the mend. The Illinois Attorney General has recently proposed resolving the suit short of litigation. Since the state can’t win, resolution alternatives are being worked out at this time. Both situations could reveal more news about the company’s health and well-being.

Mind you, I don’t have that answer right now – I’m just throwing ideas out there to chew on. If anyone does have an answer right now however, it would be our Company’s CEO and CFO.

After seeing those Form 4′s filed day before yesterday, I just had to ask – “What do they know that we don’t?”

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Do you remember the outrage a year and a half ago when the CEOs of Ford, Chrysler, and GM flew to Washington, D.C. in private jets to ask for $25 billion in taxpayer money to avoid bankruptcy? Not that selling off private jets would have covered the $25 billion these guys were asking for – but it would have been a nice start.

It’s unfortunate that we see this kind of arrogance and greed in the Corporate world. Millions of people were laid off from thousands of companies while big wigs like these CEO’s live in the lap of luxury. You saw very little about any CEO taking a pay cut during the turmoil this country went through during the latter part of 2008 and 2009. Instead, they cut out the jobs of average American’s while keeping their pay and perks intact.

Most CEO’s have a lucrative bonus plan in place – including the Founders of YTB. The difference between our Founders and the CEO’s of other companies is that Coach, Scott, and Kim’s bonus is based in part on the performance of the company. Some based on pay or salary, while another chunk is based on stock options. Unlike other CEO’s or companies (like the Big Three in Detroit) our three founders forfeited 355,000 shares in options each of the last two years because the company didn’t meet the performance goals they wrote down to achieve that would trigger each bonus.

In case your wondering – that’s called accountability.

While there were some riffs about the forfeiture of options from critics, I would have loved to see the outrage over actual shares being awarded. It’s one of those “damned if you do – damned if you don’t” scenarios we enjoy from Zealots who flip flop depending on how it furthers their own agenda.

Regardless of which side of the fence you sit on, the fact is our Founders aren’t the type who take big pay days when the company isn’t performing as promised. The buck stops with them so to speak – which goes back to their AL Williams days as “Reps”. (Not to mention its just good business.)

To further illustrate our Founders desire to create a healthy, viable company they’ve restructured their compensation based on overall performance rather than acting like the fat and happy Executives we see in traditional corporate models. The company announced the new pay structure in a press release on Tuesday:

In order to ensure the Company continues its best practices related to executive compensation, YTB is transitioning to a performance-based incentive compensation program. Effective for the 2010 fiscal year, certain Company executives are entitled to incentive compensation if the Company achieves growth in the number of Business Owners at fiscal year end compared to the beginning of the fiscal year; if the Company meets or exceeds certain financial objectives established at the beginning of the fiscal year; or if the executives meet or exceed certain personal or departmental financial and budgetary objectives established at the beginning of each fiscal year.

Nothing like taking personal responsibility and holding yourself accountable for the overall health of your company now is there? If our Founders and Executives don’t perform to acceptable standards – they’re not paid that handsome bonus other CEO’s are paid. Instead they created an incentive to meet or exceed goals which could compensate them above and beyond their previous pay structure.

Because YTB is a public company obviously all this was filed with the SEC and you can find details of the new compensation package along with a breakdown of objectives that are now required from the Executive Team. Compensation now rides on and includes the growth of business owners (or IBC’s), cash flow and available cash on hand, bottom line earnings reported to stock holders, and other discretionary objectives for each department.

Based on the Press Release that was issued – and the terms of the new compensation that were filed with the SEC – simple logic would have you conclude that the Founders and Executives are at the very least willing to do their part for the overall health of the company.

That being said – not everyone who read the filing was able to comprehend or discern what went down. In a very comical and incredibly bizarre “Google Alert” – some jack ass laid claim that our Founders could be getting ready to resign after landing a sweetheart deal.

I’m not kidding – our self-proclaimed “YTB Expert” thinks you can quit (or resign) AND collect severance to boot. His focus – a two year deal that’s structured under the old compensation package that he claims will enable Coach, Scott and Kim to ride off into the sunset. While they haven’t resigned (yet) according to this dolt – we all need to be cautious of this severance stipulation.

Typical.

For the record, the clause he didn’t “copy and paste” on his blog stated otherwise:

Accordingly, a beneficiary under no circumstances would receive any payment under the Program if he left YTB without good reason or was terminated for cause.

It’s not that a clause like this is really necessary. Can you imagine walking into the Boss’s office sitting yourself down and stating “I’d like to resign – what kind of severance can you offer me?”

You’d either be thrown out and most likely fired “with cause” (for being stupid) or suffer the brunt of company jokes for years to come. (Again – for being stupid.)

You might be wondering if this idiot wrote this out of desperation or due to sheer stupidity. While I’m certainly not a mind reader and I hate having words put in my mouth (like he does with me) I’m pretty certain that this zealot thinks we’re the suckers due to the growing number of YTB’ers (including myself) that make it into his “Dumbass Den”.

In his own arrogant and self-righteous way, our lack of intelligence can’t possibly uncover the obvious error because those in MLM aren’t smart enough. We’re beneath the almighty professionals who pick – poke – and pry at anything and everything our company does.

On the other hand: If you think Coach, Scott and Kim have even the slimmest chance of quitting and having the Board of Directors approve a single dime of the two year severance package that was written – you DO belong in a “Dumbass Den”.

Likewise, for those who are reading up on the internet about ZamZuu or YTB at this time – go back to Tuesday’s article and the statement that John is helping us weed out those that aren’t intelligent or responsible enough to uncover fact or truth. Seriously – If a big old red flag doesn’t come up warning you that nobody gets a severance package when they resign – how could they even be considered a viable prospect?

See my point?

Are his statements ridiculous, absurd, bizarre? Sure they are – that’s what we’ve all come to know, but not quite love about John. But trust me, there’s no way you’re going to convince an arrogant pompous ass like John Frenaye that he’s wrong. His ego is just too big and overpowering to allow anyone to knock any logic or sense in that brain of his. (That – or there’s just not enough room down there.)

At this point, the best you can do is smirk (or laugh out loud like I did) and be thankful and grateful that you’re not as desperate (or stupid) – nor are you likely to run into anyone who is because John’s pretty much got a lock on weeding out any bottom feeders for us.

Instead, turn it around and be thankful. If for nothing else – for ability to read and comprehend the English language.

Then you can move on and be thankful that our Founders are willing to do what it takes to provide a viable, profitable, and respectable business opportunity for those of us who see things for what they really are.

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I got back from a wonderful Thanksgiving weekend with extended family last night just prior to the Steelers vs. Ravens game. To tell you how out of touch I was this weekend, I had no clue that Big Ben wouldn’t start last night. (Much to my shock and surprise.)

While watching the pre-game before last night’s game, I made my rounds to the various travel publications to see what else I might have missed over the extended weekend. What wasn’t a shock, or a surprise was seeing YTB prominently placed yet again on the front page of Travel Weekly with the headline YTB: ‘We’re not going away’.

Yes, it’s true, a trade publication has finally ponied up and is preparing the industry that YTB is – like it or not – here to stay.

You can probably imagine how this news is going to sit with some with more twists and outrageous claims in an attempt to turn the tables back to thier own illusions. Others will simply ignore the warning and continue on with the impossible dream of ridding “their” industry of the likes of YTB.

Nadine Godwin took advantage of one of the many Super Saturday events up in New York the previous weekend at the Park Central Hotel on November 21st. The event was hosted by a very magnetic group of TSO’s. If you haven’t heard about or seen Noah Matos, not to worry, you will. He’s one of the most dynamic new Directors in YTB these days.

Based on how Nadine’s story was written, it looks like she was a participant of this New York meeting the way she quoted Scott Tomer and his message to the group of about 100 TSO’s and guests. Unlike other eyewitness “reports” I’ve seen in years past on blogs and message boards, Nadine not only had the guts, but the foresight to actually make her presence known and was able to clarify a number of points in this well written article.

It’s no secret that YTB has been battle tested the last few years. The company has had most everything – including the kitchen sink thrown at it. That comes with the territory when you include the three letter word “MLM”. It brings out some real nut cases – including the high profile ones. One such critic thought he had the power and ability to end the model and the company based on the premise that you pay for the opportunity to recruit others into the business. That’s called a pyramid scheme – which are illegal and ultimately shut down. 

Regardless if you deal with facts or fiction surrounding what is or isn’t a pyramid scheme – YTB is not only still around, but holding meetings and trainings in cities like New York every weekend. Sure the company had changed over the years. Good companies do that. Even profitable companies like Wal-Mart and McDonalds. Have you seen the new McCafé’s sprout up the last 6 months? You know there was a time when you had a choice of a hamburger and cheeseburger (a hamburger with a slice of cheese) when you ordered there – right? YTB has always been a company that likes to introduce new ideas and products. YTB Flowers, YTB Golf, YTB Outdoors and YTB Romance were all products introduced years ago.

Today, YTB has shopYTB for even more income opportunities using a model and a team of people who have proven that ordinary people can produce some large numbers. (Travel Weekly has shown us that for years.) For some reason however, a few in the industry don’t recognize $424 million in travel sales. All they can see and all they ever talk about is the recruiting revenue that’s 1/4 of the total travel sales. YTB didn’t create the pour margins in travel – but we sure have to put up with most of the crap because recruiting revenue pays better. (Which isn’t hard to do.)

Look – I know there are people who can’t wrap their tinny little brains around the Network Marketing business model. While a simple “no thanks” would do, there are those who – for one reason or another – feel the need to dig up every negative aspect they can find about the industry. And if they can’t find it – they make it up just so they have something to do with their time. Doesn’t make much sense to me either – but like I told you last Wednesday – you have to let it go and move on.

They said the the entire travel industry would cut us off – didn’t happen.

They said California would be able to shut us down for being a gigantic pyramid scheme – Instead, we’re putting together franchise documentation.

They said the Class Action filed by the ambulance chasers was powerful. Turned out to be redundant, irrelevant, immaterial and a big ol’ pile of scandalous crap.

They said we’d be bankrupt with the doors closed by the end of last year – no, April – no, Convention – no, third quarter – no, end of this year. Well, you get the idea here – and we’ll continue to read this position until the cows come home.

Point is, that all the claims and speculation about YTB over the years from our critics have been proven wrong over time – and Scott, Kim, and Coach have pretty much been spot on. Why? Because critics don’t have the practical experience that our Founders do to make the right choices. They went through the same garbage with AL Williams when the insurance industry got all bent out of shape about part time insurance agents.

To this day, the organization they built still produces residual income some 30 years later based on the very model and standard YTB was built.

That’s not to say our Founders make all the right choices. They’re also risk takers and there are bound to be mistakes made along the way – nobodies perfect here. However, if I had my choice between three men who’ve been battle tested not once – but twice in this industry and made it – you can bet you’re life who I’m going to side with here.

Thanks for the insight Nadine for those of us who have made the right choice here. And thanks for warning our critics that all the smoke and mirrors that they’ve attempted to throw up over time is clearing out of the way.

Despite all the setbacks, I too, “knew we’d be standing at the end.”

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I always knew this day would come. I had no idea when or how it would evolve, but I knew it was coming. J. Lloyd Tomer, or “Coach” has handed over his Chairman of the Board title to his son, Scott Tomer so he can take some time to enjoy his “4th Quarter”. Coach will do what is true to his heart and what he does best: Mentoring the sales force through Coach’s Corner while increasing his efforts to the Company’s philanthropic division, Passport to Giving.

That’s who Coach is. Those of use who know him, know how much he’s given back to the community. He’s been a teacher and mentor most of his life and it’s fitting that he moves into this phase of his life during his 4th Quarter. News of Coach handing over the reigns to his son Scott Tomer as Chairman of the Board and Robert Van Patten being names as CEO of YTB International came out today in an 8K filing.

After looking over some of the articles and news documented here, this move has been in the works for some time. We’ll review the changes and moves the last six months for you below to help you understand how well planned and thought out the new changes are. However, this has been something that was understood by Coach, Scott and Kim from the very beginning when YTB was founded back in February of 2001.

With Coach at the age of 75 and new book finally out, a Co-CEO who’s had 6 months to evaluate the company and it’s assets, the new Board not only in place, but with time under their belt so everyone could become acclimated, the timing was right to pull the trigger on this. The new changes also move key personnel into positions and talents they are best suited for.

From what I know of all the executives involved in the new changes announced today, virtually nothing about YTB as we know as TSO’s or Reps here in the field will change. Scott, Coach and Kim will still be around doing what they do best as Reps. (In fact, Coach will still be here in Atlanta in early November.) However, with YTB being publicly traded, YTB International now has a Chief Executive Officer and President in Robert Van Patten, who not only understands Wall Street, but from what I know, thrives in this atmosphere.

Back in April I wrote about Robert Van Patten, and actually had a chance to briefly thank him for all he’s done for the company while at this years Convention. Mr. Van Patten brings over 25 years of senior management experience to YTBI and was previously President of IMC Agribusiness, an $800 million dollar division of IMC Global. IMC was also listed on the New York Stock Exchange. The company now has someone with the experience and temperament to deal the day to day issues of running a publicly traded company. While few have laid claims to the demise of YTB, with predictions of bankruptcy, we owe a tremendous amount of thanks and gratitude to Scott and Coach for stepping aside to allow Mr. Van Patten to make the hard choices and decisions he has over the last 6 months, but also owe the same to Mr. Van Patten for insight to make these difficult choices.

New Board Members Thomas Baker, Jack Humes, and Patricia Williams who were appointed the YTB’s Board of Directors in June also have vast experience in finance, accounting, entrepreneurial business development, and legal services to corporations and governmental bodies. Their new insight and experience brought to our Board also played a key role in the changes made to YTB.

To Coach, Scott and Kim’s credit – They not only understood that Mr. Van Patten was best suited for this new role – they allowed him to execute the changes necessary.

Make no mistake however. The move announced today by YTB and it’s Board we’re carefully thought out and planned by Coach, Scott, and Kim. If they didn’t believe this was the right move for the field and the company as whole, none of this would have happened. They’re Reps at heart. After a fight and successful settlement in place in California which not enabled YTB to continue doing business in the state, but kept our compensation plan in tact, there’s sufficient prove the Founders have held true to their heart.

By handing over the reigns to Mr. Van Patten to deal with the day to day operations of the company as CEO and President of YTB International, Scott moves over as CEO of YTB Marketing, and Coach is completely freed up to do what he loves – and that’s being with the field.

Key people in key positions – doing what they do best. What a concept!

It will be nice to have both Coach and Scott back here in the field. Coach will not only be doing a book tour with his new book “The Fourth Quarter”, but also has plans for 12 Day Tour to Israel and Jordan in April of 2010. (Check your Travel Portal for more details.)

All in all, it’s a great move for YTB, especially with the way this all this developed. This isn’t some band aid or hasty move that didn’t have input or thought from everyone involved. Not with the Board of Directors YTB now has. Gone are the “good ol’ boys” and “buddy system” and in with some very promising and talented executives. 

Congratulations to Scott, Kim and especially Coach for making this choice, and thank you for your ability to let go. It shows this Rep and TSO you really do care and have my best interest at heart.

And Coach – enjoy your 4th Quarter. ;-P

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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