I’m guessing I’m showing my age here – but you can’t bring up Princess Cruises without “The Love Boat” Theme running through my head. Truth is, the show was partly responsible for me wanting to work in the travel industry. The show certainly portrayed a very glamorous lifestyle that I wanted to be part of.

Little did I know at the time what the future had in store for me with an opportunity like YTB.

Several years ago YTB came up with this idea of hosting a “Sail-a-thon” on the Internet to promote both key partners and destinations for our customers. The field loves it because it gives many an opportunity to host a party at the house. Partners love it because it costs them nothing. They simply piggy back on the technology and infrastructure YTB has invested in – giving them an opportunity to promote from a single location to thousands. YTB has been hosting these “Sail-A-Thons” for years with several companies and since they keep on popping up every couple of months – everyone involved sees value in the events.

Cruise nights aren’t new however. CLIA (Cruise Line Industry Association) actually came up with the concept five years ago with the “World’s Largest Cruise Night“. Hundreds of Agencies still get together in a collective effort each year in October to promote the joy of cruising to clients.

All YTB did was modernize the concept, making it easier for clients to become informed and educated, while at the same time saving Cruise Lines some serious money by reaching the same number of clients (if not more) from one centralized location over the internet. Most recently, YTB partnered the webcast with Facebook to make it even easier for YTB Agents to send a simple link to friends and clients to enjoy specials and promotions on the worlds most popular social networking site.

Adding Facebook into the equation makes it interactive, an element that was missing with a simple webcast. When YTB tried it for the first time with Carnival back in November, we had no idea the power it possessed and how much fun it could be. Thousands of people posted their favorite cruise pictures and some even won prizes! (Like yours truly. ;-P)

Thursday night, Princess Cruises gets into the act with a new twist called Trivia Night. The hour long broadcast will ask six Trivia Gold questions about Princess and/or Alaska to give viewers a chance to win prizes by answering the questions. In the meantime viewers also become educated on the value of cruising – and more specifically why Princess Cruises is the premier cruise line when it comes to an Alaska destination.

For example, a 7-night Voyage of the Glaciers cruise is followed by 5-nights on land featuring 1 night at McKinley Princess Wilderness Lodge, 2 nights at Denali Princess Wilderness Lodge and 2 nights at Fairbanks Princess Riverside Lodge. It’s the only cruise of it’s kind. Princess has invested millions into these lodges and you won’t find these type of amenities from any other cruise line.

This cruisetour offers the ultimate vacation for the entire family, ensuring you see all the best of Alaska by land and by sea. You just can’t get that with any other line. 

As an added incentive to “come aboard”, Cruise customers will see some great prices for all destinations with the following benefits:

• Up to $100 onboard credit per stateroom
• Reduced deposit of just $100 per person
• Coupons worth up to $325 in onboard savings

The entire savings package can be found right here, and you can pull up a direct link to Princess Cruise Lines here to investigate and price out your next Princess Cruise.

The Sail-a-Thon should be a lot fun. From what I saw, Facebook fans enjoyed interacting with each other during the Carnival Sail-a-Thon a few months ago.

Technology – aint it grand?

Hope to see you there and of course some of you will be singing it with me until then…

Love, exciting and new
Come Aboard. We’re expecting you.
Love, life’s sweetest reward.
Let it flow, it floats back to you.

If you’re too young to remember the song that’s okay. Just remember to join us tomorrow night!

Hope to see you then!

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When I first saw this story in Travel Weekly about Princess doing a survey on the most stressed out cities in the US I was intrigued. I mean – cruise lines have been helping people de-stress for decades. While I wouldn’t consider this survey Pulitzer material, it’s certainly an interesting read for those of us who want to sell more vacations. (If you want Pulitzer, I’ve been telling people for over a decade that a cruise is the best vacation money can buy.)

The Princess survey was done in conjunction with Harris Interactive who specializes in custom market research. The press release also referenced Dr. Kathleen Hall, founder of The Stress Institute, who believes learning how to deal with stress is one of the most important things Americans can do to lead more balanced lives.

According to the survey the top-five things Americans feel will help them achieve better life balance include realizing financial success, improving physical fitness, getting organized and taking more breaks and vacations. Yet one in four Americans aren’t planning to take a vacation in the next year. (Siting “work-related” reasons for not taking one.) As a side note – these same Americans (particularly those living in Washington, D.C.) don’t think the President of the United States should be given any vacation days either.

Here’s the list of America’s Most Stressed Out Cities

1. Chicago
2. Houston
3. Boston
4. Los Angeles
5. San Diego
6. Denver
7. San Francisco
8. Detroit
9. Tampa (tie)
9. Portland, Ore. (tie)
10. Seattle
11. Washington, D.C. (tie)
11. Baltimore (tie)
12. Sacramento
13. Pittsburgh
14. Philadelphia
15. New York
16. Phoenix
17. Atlanta
18. St. Louis
19. Minneapolis
20. Cincinnati
21. Las Vegas
22. Dallas/Fort Worth
23. Miami

Not surprising that the least stressed city in the survey has a major cruise port. (Hummmm)

I found the Princess Press release and the findings are an interesting read. Some of them include that 72 percent of Americas say they do not have balance in their lives, but there is hope. Slightly more than half believe they can achieve life balance in the next five years. The survey also noted that the poor economy is a leading causes for life imbalance, followed by the need to lose weight.

My solution to achieve life balance? I’m going to tote the Princess line here – “escape completely” on a luxury cruise liner for a week. Have someone else do the cooking and cleaning, enjoy the romance of the sea, and there’s something about the turquoise water that just soothes the soul. 

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For the fifth consecutive year, CLIA will host the World’s Largest Cruise Night tonight. Thousands of agents will be hosting events all over the country and YTB is no exception. Princess Cruise Lines will partner up with YTB for it’s second Sail-A-Thon this year to help celebrate.

October is National Cruise Vacation Month. Tonight, you can join YTB as they host Princess Cruise Line for a Sail-a-thon during CLIA’s World’s Largest Cruise Night. The event will be hosted live from YTB booking engines at 6:00 pm Central with a special rebroadcasts at 7:30 pm and 9:00 pm Central.

In one 24-hour period, thousands of Cruise Lines International Association (CLIA) member travel agencies will participate in the World’s Largest Cruise Night. Travel agencies across North America will join together to promote cruising as the vacation option of choice – all in a single day.

This is the perfect opportunity for friends and family to book incredible cruises. Tonight’s broadcast will feature a new Alaska Family Cruisetour with 25% off for the Entire Family.

This 7-night Voyage of the Glaciers cruise is followed by 5-nights on land featuring 1 night at McKinley Princess Wilderness Lodge, 2 nights at Denali Princess Wilderness Lodge and 2 nights at Fairbanks Princess Riverside Lodge. It’s the only cruise of it’s kind. Princess has invested millions into these lodges and you won’t find these type of amenities from any other cruise line.

This cruisetour offers the ultimate vacation for the entire family, ensuring you see all the best of Alaska by land and by sea.  It will enable the entire family to “Escape Completely” – with Princess.

Alaska not your thing? Want Europe or the Caribbean for your next destination. No problem. As an added incentive to “come aboard”, Cruise customers will see some great prices for all destinations tonight along with the following benefits:

• Up to $100 onboard credit per stateroom
• Reduced deposit of just $100 per person
• Coupons worth up to $325 in onboard savings

CLIA’s World’s Largest Cruise Night has been gaining recognition and exposure over the years. According to the CLIA press release, which announced this years event:

In 2008, over 4,000 agents participated in WLCN events and online Virtual WLCN promotions estimated to have generated almost 43,000 bookings, $41.4 million in sales and nearly $5.4 million in commissions.

A record number of over 65,000 CLIA member line videos were viewed by consumers during virtual WLCN cruise events held by over 3,000 agents. These CLIA members who participated in Virtual WLCN promotions, sent email invitations to consumers inviting them to visit a customized Web site with cruise line videos, agency contact information and special offers. Over 1,100 agencies conducted traditional WLCN events, also a record. Nearly 500,000 consumers were invited to visit a customized WLCN website to obtain information on special offers. All of Liberty Travel’s locations participated with in-store events along with many of the leading vacation agency distributors in North America.

Cruise Lines and Agencies pull out all the stops for a night like tonight not just to get customers on their ships, but to show the benefits of cruising. We’ve been telling people for 13 years that a cruise is the best vacation money could buy. It doesn’t matter if you’re a avid cruise-a-holic like us or first time cruiser – the best time to check out what’s available is tonight.

So sing it with me now…

Love, exciting and new
Come Aboard. We’re expecting you.
Love, life’s sweetest reward.
Let it flow, it floats back to you.

Now that you’ve got that song firmly cemented into your head for the day – you’ll be sure to remember to join us.

Like I said…we pull out ALL the stops! ;-P

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Love, exciting and new
Come Aboard. We’re expecting you.
Love, life’s sweetest reward.
Let it flow, it floats back to you.

Okay, so Jack Jones I’m not, but I LOVED this show when I was a kid. Princess Cruises agreed to have their cruise ships featured in the television sitcom The Love Boat, which debuted in 1977. The ship was the stage for this popular show (actually it was filmed primarily on sets in a production studio) and coined the term “Love Boat” which was heavily used by Princess Cruises in their marketing, and became synonymous with the Pacific Princess.

The success of the up-beat television show, which remained on the air until 1986, is largely credited with the increase in popularity of cruising. I can tell you without question that my initial interest in cruising was because of this particular show. (Although my first cruise was not until many years later.)

So what do you say? Would you like to set a course for adventure, your mind on a new romance?

Have I got a deal for you! But don’t think for a second that today’s cruise experience is anything like the old sitcom we grew up with. A lot has changed in 30 years, (Yes, the show is THAT old!) and YTB is inviting you to see first hand what Princess Cruises is all about tonight, during a live webcast right on our booking engine from 6:00PM to 8:00PM Central Standard Time with J. Kim Sorensen, President, YTB Travel Network, Shelly Coppersmith, Vice President of Marketing, YTB Travel Network and Amy Alford of Princess Cruises.

Tonight marks the launch of a two week sale with Princess for some exceptional savings, (as if there aren’t incredible deals out there right now) including a reduced deposit of $100 per person, and a coupon book worth $325 while your on board for a wide assortment of onboard products and services. This combined with some very aggressive sale prices could be just the ticket to get you on board one of their many ships to experience what I’ve called “the best vacation money can buy” for many, many years. (The reason I wanted to become a Travel Agent to begin with.)

This isn’t the first time YTB has done a webinar like this. We tried it out just over a year ago with Carnival and then again this past December and I can only assume that Carnival not only liked what YTB was able to do for them, but have started to spread the word to some of the other cruise lines owned by the line so they can benefit from this extremely cost effective and productive form of marketing.

And why not? It works well for everyone involved. All Princess has to do is show up with their Business Development Manager, sit in front of a camera for a couple of hours, while we as RTA’s place thousands of prospects in front of their computers, in the comfort of their own home, while Princess (who knows their product best), talks about their features, advantages, and benefits. If you like what you see, you have a direct link to the product sitting right on your desktop to select and purchase the cruise the best fits your budget and time frame.

The webcast will be rebroadcast from 8:00PM -10:00PM Central Standard Time (and periodically throughout the week) and all you have to do is click this link to view the webcast for this exciting consumer event. Of course I’ll be available to answer any questions you have, (number provided below) and we will also have Agents on duty at the Home Office until 10:00PM Central Standard Time. (800 number will be provided on the webinar.)

So take some time tonight and join thousand of others who want to take advantage of a great experience, on a fabulous floating resort, to several destinations of choice, with some of the best pricing I’ve seen in all the years I’ve been looking for “the best vacation money can buy”.

Who knows, I could be greeting you as well with…

Welcome aboard it’s LOOOOOOOOOOOOOOOOOOOVE!

(Okay…maybe not.)

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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