I found a really a really nice article in Travel Weekly this weekend that highlights YTB and our Passport to Giving program.

If you don’t know about Passport to Giving, it’s one of the finest programs I’ve seen. Coach and YTB designed it for non-profits to help raise money by turning the non-profit members vacations into donations. I was actually trained in this program back in 2005 before I was trained as an RTA.

YTB donates a booking engine to the non-profit or association a custom site with their own logo free of charge, which includes waiving the monthly fee. Members of the association then turn to the non-profits travel web site to book travel and the commissions earned are paid to the association just like they are to the RTA’s, but tax free.

No strings, no catch, just our way to give back to the community by offering something totally unique to help raise money for non-profits.

According to the Travel Weekly article, the National Academy Foundation is operating an online travel agency for Freshman and Sophomores at Rochester’s East High using our Passport to Giving program and YTB Booking Engine to train students with real world examples and booking travel for real customers. Classes help prepare the students of East High for a potential carrier in the Travel Industry.

You can view their site at www.easthightravel.com. (Note: the YTB logo is replaced with NAF.org’s Academy of Hospitality and Tourism logo.)

Now in it’s second year, the students earned about $2500 in commissions their first year. The facilitator of the program, Jim Spawton, is looking to boost that number to about $10,000 by asking the faculty, students’ families and local businesses for bookings that earn real commissions for the Academy of Hospitality and Tourism. The commissions earned help pay for other student programs, all while teaching students what it’s like to run a real travel business.

East High is one of the 78 U.S. high schools with hospitality and tourism academies that are overseen by the National Academy Foundation.

Other big name companies such as Marriott and PepsiCo are also helping students of the academy. PepsiCo gave $7,000 to six graduates to further their studies, while Marriott offers internships to students to help them attain real world experience inside their hotels. A picture posted in the Travel Weekly article also has students working with the Waldorf-Astoria in New York.

I applaud both YTB and the National Academy Foundation for offering these programs to our future business men and woman.

While researching this article, I found a great “about us” video from the NAF.org website that highlights this important non-profit and how it’s changing our youth for the better. A great example can be found at about the 3 minute mark with a young lady named Nathsha who apparently started as an intern with Marriott and is now an Assistant Controller at the Bethesda Marriott Suites.

Enjoy!

UPDATE: Apparently, the constipation over YTB continues for one Anti-YTB Zealot. It’s been a long time since I’ve linked to anything this moron has written, but this one is just too classic to pass up.

Yes, John Frenaye has also found the Travel Weekly article, only to react with his own demonic twist and spin that no doubt matches all the classic myths, misrepresentations, and false claims we’ve come to know, but not quite love about this ignorant and constipated know-it-all.

I don’t know about you – but I’d love to take him up on his bet regarding the Facilitator being a member of YTB. Unfortunately,  we’ve learned John never delivers (just like he never properly researches) when shown point blank that he’s once again on loosing end of such unsubstantiated speculation and claims.

John, maybe the reason they didn’t pick you or any other “agency” is because you can’t get past your own dysfunctional behavior and limiting beliefs. Hell, you don’t even know the difference between a FAM and an internship. (Or who sponsors the internship you ignorant putz.)

Instead of being privileged like you were growing up – maybe a program like NAF could have shown you how the real world operates to provide you with the proper skill set to cope with life’s most basic lessons. Guys like me valued opportunities like this no matter who offered the tools or the opportunity. The internship I did with Pittsburgh’s number one radio station after college was invaluable to me back in the day.

After four years of blathering like a raving lunatic about MLM and YTB – it’s apparent that the travel industry desperately needs some fresh minds and faces that are capable of working instead of spiting at people and companies they don’t agree with, don’t like, and clearly are unwilling to accept as part of the solution.

Moron…

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Whether you’re a fan of football or not, you were probably one of the estimated 100 million strong who tuned into watch last night’s Super Bowl. Parties pop up all over the world to watch this event.

Some even tune in to watch a football game.

Obviously Saints and Colts fans were watching to cheer for their respective teams. Old rockers like myself wanted to see if “The Who” could still make it through a set without suffering cardiac arrest. (The Super Bowl has come a long way since “Up With People” huh?) But the vast majority of the water cooler talk this morning I would imagine are the Super Bowl commercials that advertisers invested millions per spot to create brand recognition and buzz.

One of those advertisers the last 23 years had been Pepsi. But Pepsi decided to opt out this year not because they couldn’t afford the $12 million it would cost to air two spots during last night’s game. They opted out because they’re betting that “the days of mass-market media as the sole vehicle to reach an audience are officially over”.

Yep, you read that right, and an article forwarded to me last week lays out a whole new strategy for Pepsi that will focus on Social Media instead of Mass Media. For Pepsi, the Social Media platform is a much stronger and longer lasting medium for a yearlong initiative and their “Pepsi Refresh” campaign.

Granted, people still talk about Cindy Crawford’s appearance a couple years ago during the Super Bowl. (My personal favorites happen to be the E-Trade Babies that are absolutely hilarious!) The new Pepsi initiative however, in order for it to work, requires far more than a laugh, brand buzz or Monday morning water cooler talk.

“This is such a fundamental change from anything we’ve done in the past,” says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. “It’s a big shift. We explored different launch plans, and the Super Bowl just wasn’t the right venue, because we’re really trying to spark a full-year movement from the ground up. The plan is to have much more two-way dialogue with our customers.”

The plan for Pepsi is to create a “charitable initiative that can build goodwill”. Pepsi wants to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. You don’t start an initiative like that by spending $12 million in advertising dollars during the Super Bowl. It defeats the purpose, especially when there’s a better – more powerful medium that enables interaction between the company and the consumer who will guide this money to worthy projects.

Will this goodwill initiative spawn new customers and help Pepsi’s bottom line? It may not be enough for a Coke fan like myself to switch, but I do find Pepsi’s initiative refreshing enough to write about it – which could lead others to switch. (For the record, it does shed a whole new light on Dr. Pepper, which is a Pepsi brand I do drink.) For some it could tap into brand loyalty in a way that Mass Media could never do – especially during an event like the Super Bowl that’s designed for entertainment and not social change. That’s why I think Pepsi hits the mark with their choice to opt out of the Super Bowl this year and move to Social Media instead.

In my opinion, it’s a perfect marriage for goodwill and social change.

Social Media is just that – “social”. We’re social beings and the platforms available such as Twitter and Facebook enable big name companies to interact and promote not only their brand, but their cause. You’d be hard pressed not to find a company in this day and age who doesn’t have either a Facebook fan page or Twitter account, or both. Not to say some still don’t have one, but if you’re looking to build your company both mediums appear to be a top priority because they enable the company to interact with their customers in ways never thought possible before.

Like this story – Re-Tweet it. Something you find interesting or strikes a chord with you – write about it and link to it on your Facebook wall. Both platforms can do far more than announcing to the world you’re getting ready to get ready to go out next Friday night. And the thing is – people and companies are beginning to see the power these social platforms have. They’ve quickly turned into tools that promote meaningful change and perhaps, for companies like Pepsi – a better bottom line.

Aside from talking about all those over the top and extremely entertaining Super Bowl commercials there’s really very little value for me or you after that. Not that I have anything against brand buzz or hype. I buy into it just as much as the next guy – especially if it technology or travel related. But this shift Pepsi is taking this year takes a strike directly at this long standing medium and makes a very bold statement that there is another way – a better way to get your message and brand out to the masses.

I think about the ZamZuu video that’s on our Rep Accounts, and I see those quotes about the internet, Facebook, old ways of doing business, and traditional advertising being dead.

Couple that with what Pepsi is doing?

Do you think both could be dead wrong?

Possibly. But I don’t think the odds are that overwhelming when you have big names like Pepsi jumping from Mass Media to the Social Media bandwagon. You don’t just stop doing things after 23 years without some very close and careful analysis.

It’s certainly a very bold move. But those of us in YTB, know all about being bold don’t we?

Can’t wait to see how both shake out. ;-P

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