Sorry I haven’t been around much lately. It’s not that I haven’t wanted to write before now, but writing has taken a back seat to business the last few weeks. Business has been going much better than expected right out of the gate, although it’s consumed a lot of my time and energy. It was important to me to set new standards and procedures right away, which has been welcomed by everyone that has seen both the old and new version of this business and management team. The new look and feel of the business has really paid off in spades.

When I first wrote about this business, and how optimistic I was about this new venture I mentioned how YTB (or any MLM really) was the perfect proving ground to change ones habits and thinking from being an “employee” to “business owner”. So much of what I was introduced to when I joined YTB wasn’t actually developed for MLM, but for traditional business. It was only adapted into the MLM model because it was sound business.

The lessons learned and the habits created over the last six years with YTB have made this transition from MLM to traditional business a piece of cake.

Don’t misunderstand me. There’s a lot of hard work involved. When my head hits the pillow at night, I’m exhausted. I don’t have a set schedule (like some 9-5) and practically work all hours. That being said, there’s still a nice balance of work and family time. For example, when the kids come home from school in the afternoon, I still take breaks to get them snacks, ask how their day was, and work with them on homework. After they’re in bed, I’m cashing out the daily sales, placing orders, preparing the lineup for the next day’s events, and responding to customer and employee e-mails.

Some of the daily tasks might have been different with YTB, but the work ethic and drive was instilled in me over the years because of MLM.

I also remember a time when commissioned sales intimidated the hell out of me. I never thought I was very good at it. One of those limiting beliefs I had about myself that just never served me very well. Sales always equated to being pushy for some reason – and that’s never been something I’ve been comfortable with. It wasn’t until YTB that it became a sheer numbers game of just asking and collecting an answer. Then it began to click. Not everyone gets (or wants) what you have. While most spend time trying to convince the wrong person for all the wrong reasons, I simply offered up features, advantages and benefits and collected an answer.

As Jerome Hughes has always said – “Tell me “Yes” – Tell me “No” – but tell me quick, I gotta go.”

I also liked what Rick Ricketts has always said – “I get up every morning and look for people who are looking for me.”

This idea of trying to convince family and friends is probably the biggest load of bull I’ve ever heard about MLM. It’s not that you shouldn’t ask, but if they simply don’t want to – your time is much better spent looking and asking someone else who will say yes. It’s not that I, Jerome, or Rick are any better at recruiting than anybody else.

We just asked more people.

In addition, when you have the right mindset and attitude, the right circumstances and people fall right into place. Part of my responsibility with the new business is new business development. I’ve since recruited someone who will focus on that aspect of the business in the coming months, but it’s my responsibility to get that ball rolling. One of those new areas is an entire county that was always part of the territory but never worked. A large task for sure, that I really wasn’t looking forward to cultivating. (Especially when I’ve got so many other responsibilities that I’m trying to manage.)

While out pounding the pavement in another territory, I got a lead from one of my other customers. I come to find out that this new lead happens to be in the very county I’m responsible for cultivating. While traveling, I make an immediate call to the new lead to introduce myself. Turns out, this new lead not only wants what I have, but thinks others could benefit from our services as well. There’s a meeting with a small group of 30 or more coming up in September that this new lead would like me to come out and do a presentation for if I wanted to.

If I wanted to?

Are you kidding me? The chance to present my business and services to 30 plus who could not only use my services but benefit from it in one fell swoop? It was just the shot in the arm I needed to get this new county and territory off the ground – and a lot quicker and easier than I had ever imagined.

I have no idea is you believe in or even know about “The Law of Attraction”. Most, I would hope have at least heard about the movie “The Secret”. I’ve heard both pro and con from others concerning this idea about attracting what you want into your life. Those that are pro know like I do that this “law” is an actual “law”, just like the “Law of Gravity”. You really don’t need to understand it or even except it – but it IS a law all the same. It works whether you want it to or not. It works whether you understand it or not.

Some of my readers are Faith based and “The Law of Attraction” actually parallels faith and belief. It’s not that I don’t have faith in God or a higher power – but my logical mind grasps the scientific aspects that everything we see, feel, and experience is “energy”. Some consider it “new age” or a “gimmick” and that’s fine. Truth is, there’s nothing “new age” about it. The idea and concept has been around for thousands of years.

Having this one person show up in my business out of the blue when my energy and thought levels have been so extreme and positive just adds more proof to me that we are all connected by this energy.

That energy stems from the fact that I’ve attained practical – real world business experience through YTB and MLM. It’s gone past the point of just knowing what to do and how to do it. It’s become habit for me after all these years.

I’ve tried reading books, attended seminars, even tried starting a few businesses prior to YTB without much success. Little did I realize that YTB and MLM would provide the tools and the habits necessary to get my MoJo on and find true business success.

If your serious about changing your circumstances and creating your own future and success in business, you need to not only take a serious look at MLM, but take MLM seriously – not just some hobby. There’s a wealth of information – and a ton of successful, motivated individuals who are more than happy to share and help you along the way. Take it from someone who not only knows, but has experienced it.

It’s real – it’s true – it’s practical. More so than any college course, seminar, or some know it all who thinks he or she has all the answers.

Want Business MoJo? Find a good MLM.

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You know what I love about YTB? They’re always one step ahead and cutting edge. Masters at spotting hot markets and finding a reliable product to sell that makes us money. They’ve been doing it for 30 years which started back in the A.L. Williams days. And just like YTB turned travel on its ear – A.L. Williams did the same thing with insurance way back when.

Today, if you’re not doing e-commerce and reaching out electronically – well, you’re just plain sunk without much hope of succeeding in this modern age.

I’ve heard rumblings about this new shift in marketing for about a year now. A vast number of “Marketing Guru’s” that I subscribe to have been telling me that mobile is the next big “boom”, and we better get our feet wet. When it gets the attention of the likes of Jay Conrad Levinson – you better make note.

Speaking of Mr. Levinson, if you’ve never heard of that name, find a way to read some of his books. The guy is absolutely brilliant. And when I say “Marketing Guru” – I don’t mean just “Network Marketing”.

Mr. Levinson has been contracted to work with the likes of Wells-Fargo, Citicorp, Visa, Viacom, BF Goodrich, Honda, Club Med, Rolling Stone, Montgomery Ward, Nissan, Mercedes, Volvo, and Holiday Inn. His book “Guerrilla Marketing” is a must read for anyone who needs to promote a business or product.

Any-who – back to mobile, and why I like Z Mobile.

Take this new business I just came under contract with this past week. I just got a Sales Report for the Fall of 2010 and Spring of 2011. During that time, the territory did a whopping 1450 of what they call “events” in the territory. Now these “events” are actually set up in more of a “B2B” fashion because they’re held inside a business – but it services more like a “B2C” which sells to the clientele inside that business.

I mentioned that my knowledge and experience with YTB would serve me well in the new business model. Over the last two weeks I’ve had another run on subscribers to our YTB Newsletter because of Convention and the word of mouth from current subscribers talking about how good it is. (Thank you, by the way.) My thinking was that I could do another newsletter with this new business venture when promoting all these events we’ll be scheduling and doing.

I’ll still do e-mail, but I’ve run into a bit of a wall – or more accurately, a “firewall”.

See, if these new subscribers enroll via their work e-mail address the company firewall may block my communication letting customers know when and where we’ll be. Sure, the subscription is a double opt in, just like the one I have for the fine folks of YTB – but the company may only allow what they would consider “work related” communications as acceptable and block communication like mine.

Problem is, these customers actually look forward to seeing us walk in the door. One of my sales guys has been with the company for 10 years and knows these people by name. While out in the field yesterday, I told customers that the company was under new management and the first thing they asked was “Where did Michael go?” After clarifying that management was new and not their representative, that’s when communication opened up and I discovered that this “firewall” might be an issue.

Have you ever had one of those problems that you’re trying to figure out a solution for and you just can’t come up with an answer? Then, all of the sudden, like the clouds separate, the heaven’s open up, and a ray of light from God himself beams down the answer.

That was me yesterday.

I was talking with Michael, my representative, about this “firewall” issue. While he agreed is was a problem, neither one of us could figure out how else we could reach this customer base to market and promote our product and schedule during the conversation. It was only about an hour home, but it was killing me so bad, that it felt like days.

Then, just as soon as I walk in the door, I checked e-mail and there’s a flood of Facebook notifications from the YTB groups I participate in all talking about Z Mobile being launched ahead of schedule. I also flashed back to earlier in the day when I first met our contacts for my new business and realized that they had smart phones sitting on their desks. I even pulled mine out to show them that the new site I launched was mobile ready.

At that point – I kind of felt like God was whacking me back upside the head for not seeing the answer all along. Thing is, Z-Mobile was something that was presented as a product I could sell, not really a product I would use for my own business.

I know. “Duh!!” right?

Truth is – it’s a perfect solution that will solve a real problem I have with this new business. It will also put me light years ahead of my competitors in the same market. Why buy from them, when they know I’m going to be showing up with better product and service via the communications I’ll be sending out?

That, my friends is how you become a product of the product. While I certainly won’t be tipping my competitors off to my new found mobile wepon, it will be a useful tool for some of the businesses I currently service – providing more value and making everyone more money in return.

Boyah!

~~~

UPDATE: Speaking of my new business. It took me a bit to wrap my head around this idea that YTB might sue me for getting involved in this new business. I know it sounds bizarre, but the self-proclaimed “expert” in all things YTB, John Frenaye, is apparently warning that this could happen in his latest round of nervous twitching. Knowing how brainwashed and unenlightening John actually is, it’s my guess that John is under the impression that my new business venture is another MLM or Network Marketing company.

Therefore, I’ll be recruiting everyone to come aboard.

Fear not however. The spiked Kool-Aid John has been drinking for years leads to this belief that once involved with MLM or Network Marketing, you become what’s known as a “lifer”. Meaning it’s the only option guys like me would even consider or get involved with. According to the Zealot creed, it ruins anyone who gets involved, making us unworthy and unclean for the “real business” world.

From my experience, MLM and Network Marketing is a perfect proving ground to discover practical real world experience in business. Truth be told, there are more similarities than there are differences. While most everything I mentioned in Thursdays article could be applied to MLM, the business I was actually writing about isn’t MLM or anything of the kind.

While I’m impressed that John considers me this huge “recruiter” – that’s not part of the current business model I’ve ventured into. It’s a simple sales and management opportunity that presented itself that I decided to invest my time and money in. There’s no need to be “diplomatic” or have a care in the world over any speculation of being sued. Like the Class Action that’s being thrown out of court more times than I can count – any lawsuit aimed at such a claim doesn’t have a prayer.

In other words: Sorry John, I know how desperate you are to remain relevant and riveting in this charade you’re hanging on to. However, you’ve just shown everyone yet again that you’re nothing more than an ignorant, nervous twit who doesn’t have a clue.

The time to step away from the Kool-Aid is long overdue.

Idiot.

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By now, just about everyone has caught wind of the current Administrations “faux pas” surrounding the a once thought of guarantee of Social Security checks and the possible delay for current benefactors in August.

While the White House is doing some major damage control right now due to the way the media reported it and how the American public perceived the “warning” – it should be noted that the days of Social Security checks are numbered regardless of what Congress can accomplish with the budget and our debt ceiling.

To this day, it’s still odd to me how we find an abundance of pin heads out there that proclaim that Network Marketing is an unsustainable model. Yet, when push comes to shove, nobody has ever been able to provide a single solitary example of one MLM or Network Marketing company that has ever exhausted the world’s population. Heck, you can combine all Direct Sales and MLM companies in the industry and still couldn’t find that last person who didn’t have at least someone to talk to or sell product to.

Idiots who throw this “pyramid scheme” lingo around simply to place the fear of God into others aren’t smart enough to realize that this theory is just that – a theory. The reality of MLM and it’s real world applications are vastly different from their false and very limiting beliefs.

On the contrary, the model has proven its stability and longevity for over a century now. You have the Direct Selling Association (DSA) that was founded in 1910 to protect and serve this industry over the last 100 years. You also have companies like AVON who has been doing business since 1889 still selling and still recruiting women all around the world. Tupperware, Amway, Mary Kay all founded before I was born and just blasting this “fear” about sustainability right out of the water by selling billions of dollars a year.

To add insult to injury, these same pin heads will tell you to go out and get yourself a “real job” – exchanging 40 hours a week of your time for a fixed amount of income.

I don’t know how or why so many in this country became so complacent, lazy and stupid.

The debt ceiling appears to be covering up the real issue of our Social Security system. Nobody seems to be asking the real question of why the money isn’t there for these benefactors. I mean, you hand over 12.4% of your income to be placed in reserve for when you retire – so where is it? Very few understand that this system we’ve all taken for face value (because the Government is supposed to “protect” us) is doing nothing more than paying for the benefactors who retire before you.

In other words: If you want to take a look at a real – practical – and legitimate “pyramid scheme” you need to look no further than our Social Security system.

Back when I first got involved with YTB, Social Security reform had been place at center stage. The Bush administration saw there was a problem and was searching for ideas to address it. We all have short memories, and there are those who want to forget the Bush years. This USA Today piece however pretty much sums up what was going on in that day and age – just six short years ago.

The idea at the time was personal accounts as a way to fix the cash crunch. Money invest in would be reserved for those individuals only. The USA editorial explained perfectly why the current Social Security system is your classic pyramid scheme.

“Given low birth rates and rising life expectancies, in time, Social Security won’t be able to sustain our elderly population without punitively taxing workers.”

It goes on to state:

“For Gen X, though, this program sounds awful. No matter how poor you are, you pay 12.4% of your income, every year, to maintain Mossman’s cash flow.

Sure, Mossman paid in, funding other retirees. Their taxes funded original recipients who didn’t pay a dime. This is the classic definition of a pyramid scheme, which eventually has too many folks to pay off with too few suckers paying in. Thanks to the 1946-64 baby boom, Gen X is firmly in the “too few suckers” bin.”

And we’re right at the cusp of this dreadful reality. For the next 20 years there will be more than 10,000 baby boomers per day looking to retire for the next 20 years. Some 78 million people all “worthy of” a Social Security check because they’ve been “buying in” all these years.

Knowing what you know now – including the current economic climate – what do you think your chances are of seeing even a penny of your “buy in” when you’re ready to retire?

Are you beginning to understand just how silly and irrational this idea of pointing the finger at MLM’s and Network Marketing when a real – practical example like our Social Security system looms over every tax payers head?

That being said – I’m not going to tell you that MLM or Network Marketing is the only answer in solving your issue of Social Security not being there for you when you retire. There are plenty of options to protect you and actually provide a very comfortable retirement. But if you think you can count on Social Security being there for you – dammit – you need to wake up and see the writing on the wall.

A very real and legitimate example of a “Pyramid Scheme” is staring you right in the face – courtesy of the Government that many believe is there to protect them from such evils.

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We’ve been writing our weekly newsletter for the last three years now for YTB and ZamZuu business owners. It’s been one of the most rewarding things we’ve ever done. The compliments and appreciation we get from subscribers means more than we can truly express. What started out as a team newsletter has spread throughout the company. Today, we send broadcasts reaching thousands of YTB and ZamZuu subscribers.

While our publication is designed and written for existing members of YTB and ZamZuu only, there are those who have subscribed under false pretenses. Opting to lie about their identity under an assumed name and e-mail address with the intent to play “Mall Cop”. After the California Settlement was reached two years ago, I was contacted by the Home Office with a list of “violations” from the Attorney General’s Office in California.

The AG had incorrectly charged that our publication was being used as a “recruiting tool” which was most certainly expressed by overzealous critics who desperately wanted to have my publication shut down.

After seeing so many desperate and childish stunts which feed Zealots uncontrollable obsession over YTB, we were well prepared for such an outlandish accusation. We set up our newsletter to verify our members with a valid ID and website address. We also used a double opt in feature to ensure that everyone who signed up actually verified with us they did indeed want our publication.

No shenanigans on our end.

These precautions were two fold. One, I wanted to make sure that everyone receiving this information was actually in YTB or ZamZuu already. And two, I fully expected the trolls to sign up – which they did – and were promptly deleted.

While their first attempt under real names and e-mail addresses were banned from our system, the sleaze then resorted to lying. Finding a YTB member in their local area that mirrored a location close to their own IP address, these parasites sucked off the other site owners ID and website address with a newly created gmail.com account and presto! Success in having our publication diverted to their inbox anyway.

Pretty elaborate scheme don’t you think? That’s the kind of bizarre behavior I’ve come to know while they pretend to be this noble, honorable “Mall Cop” for pour, unsuspecting souls. Truth is, they’re as dirty as the day is long.

A quick fix for the entire Attorney General debacle was a report of my entire list of subscribers with valid ID and website address, verification IP address, minus the user last name and e-mail address. The report clearly validated all subscribers were already in YTB and opted in under their own free will. A letter explaining that it was highly improbable that I was “recruiting” existing YTB website owners based on this report was also sent to the Home Office.

Not sure if it was the last time the AG or the Home Office ever heard about these “violations” again, but I certainly haven’t.

Interesting how morals, ethics, and honesty have no place for an obsessed Zealot that has to be right. When it comes to justifying their perceptions and perpetrating their fears and misconceptions to the general public, all this ethical stuff is mere window dressing they like to hide behind. It’s not just my newsletter they’ve infiltrated either. They’ve signed up as free Reps with the company, have become Fans of every Facebook page YTB or ZamZuu has, and have subscribed to every YTB and ZamZuu publication and newsletter they can get their hands on in order to feed their uncontrollable addiction.

With the latest settlement with the Attorney General in Illinois behind us, a new push by these imbeciles is once again in full swing. Obviously, they’re a bit upset that YTB was able to come to an agreement with another Attorney General and we are able to continue our business model. That’s what normal adults do – come to an agreement. Critics however have resorted to intercepting a new round of private correspondence, making its way to the internet with lists of supposed “violations” to say “see I told you I was right”.

While it’s clear that these correspondence are designed for “members only” – it’s upsetting the owners of these publications. Therefore, I’m offering up a list of items or precautions that you should implement in order to protect your publication and our fine company.

First, you need to accept that there will be sleazy little liars who will do and say anything in attempt to save face or to justify their position. Its part of the game they play. While I certainly don’t agree with it, getting upset and frustrated about it gives them the power and the control. You can take every precaution you want, and they’ll find a way to gain access. They’re that desperate for information and they need something they can spin against you and the company.

Second, most systems have a double opt in feature – use it. With the current CAN-SPAM Act that is in place, it’s not just jerks you want to protect against; it’s the FTC. Signing up someone to your mailing list is a practice we’ve never used. If your information and content is the quality it should be, you’ll get plenty of subscribers the right way. Every single subscriber we have has verified with our system they want our publication.

Third and I know this kind of sounds obvious – but put a disclaimer on your sign up page and in your publication something to this effect:

This newsletter is for information purposes for existing Website Sellers and Website Owners only.
It is not to be used as a recruiting tool for anyone outside the YTB company.

It won’t keep the pin heads out – but it will protect you in the event a pin head tries to play “Mall Cop” and claim you’re trying to recruit the general public or violating any rules.

Forth, and I know you’re not going to like this – but either turn off the “forward to a friend” feature or make sure your subscribers know that it’s only to be sent to existing team members. We’ve never used the “forward to a friend” feature for this reason: There may be some really good content that your subscriber wants to share with team members. Those team members however, may not want or feel the information is necessary. An issue we’ve had for years are folks who forward our publication out to team members and the team member unsubscribes the subscriber who sent it – because they don’t want it. (An unsubscribe link is also mandatory with current SPAM laws by the way.) Disabling this feature keeps complaints to a minimum because it’s only going to folks who actually subscribed.

An alternative for team members is having them forward your opt in link and have team members subscribe on their own. What you’ll find is an open rate that extraordinarily high, and a complaint rate that is practically non existent.

And finally, look over your data. We were able to spot our unauthorized troll by looking over our data. When Aweber changed their pricing along with their terms and conditions on us about a year ago, we had to upgrade. While we were upset at first having to pay more for exceeding 2500 subscribers, the new system and reports it offered showed just who was clicking what.

Low and behold, we found that one edition of our publication that was ripped off and posted publicly on a Zealots blog had over one dozen clicks from a single subscriber. A dozen clicks on the same link? Maybe two or three, but that amount raised a red flag. While the subscribers ID matched his website, and the IP matched where he lived – we found this subscriber based in Annapolis, Maryland had two subscriptions. One with a legitimate, unique domain, and the other with a Gmail account. The high click count came from the Gmail account – so we knew who was real and who the liar was.

It took me no time at all to delete the overzealous little twit.

If you have a newsletter and send correspondence to your team, I realize that you’re doing your team a service. I know all about offering news, support, training, mentorship, and positive reinforcement. It does have value and is a worthy and important part of being a true leader. Unfortunately, not everyone is able to acknowledge those traits because they’re so jacked up on hateraide. They simply can’t get past this idea that all you do is recruit and pick the pockets of poor unsuspecting souls. That’s the mantra rattling around in that empty space where a brain should reside. While they have no practical experience to base this limiting and false belief on – trying to change it is a complete waste of your time and effort. Just realize that they own that belief and you don’t have to.

So there you have it folks. Take it from me. These idiots have done it to me dozens of times and to no avail. Follow these simple steps and you not only protect your publication from being squashed, but you protect our fine company as a whole.

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You just might exceed you’re wildest dreams!

Before I get started on today’s topic – I wanted to thank everyone for the birthday wishes last week. I was flooded with over one hundred posts on my Facebook wall, got several calls, and personal e-mails as well wishing me a happy birthday. It’s AWESOME having so many friends who take the time to think of you. I had a wonderful week with my kids who were off from school for spring break and we enjoyed our time together. They’re now back for the last haul, straight through till the summer break.

While I was off enjoying my family time, ZamZuu had a product launch last week, that perfectly illustrates the pure power of Network Marketing for any business who opts for this model as a distribution channel. I’ve seen this happen over and over in this industry and it’s probably the biggest reason why businesses choose MLM for their products. During my tenure with YTB and ZamZuu, I can rattle off products or services right off the top of my head that have been successful. This particular launch with a brand new company tops any that I can recall right out of the gate.

Here’s the timeline:

Last Tuesday afternoon, ZamZuu sends out an e-mail to all Store Owners and Free Agents announcing a new coffee line called GanoVia Gourmet Coffee. The e-mail described the features, advantages and benefits of the new product – with a special introductory promotion for anyone wanting to give it a try. Within minutes, Facebook pages exploded with links, tweets announced this new coffee line nobody’s ever heard of, and blogs started promoting the new line of coffee. Even Anti-MLM Zealots put down their “hateraide” to promote it for us. (Who knew?!)

[Side Note: The "hateraide" bit - from my oldest nephew and told him I had the perfect application for it.]

As a result, without spending a single penny in advertising or promotion for this new line of coffee – GanoVia Gourmet Coffee sold out of their inventory within 24 hours from massive sales produced by the buzz in cyber space and word of mouth exposure from ZamZuu Site Owners and Free Agents.

That my friend is the power of Network Marketing in action. Exactly why a business would choose MLM as their preferred distribution model.

I’ve seen this work many times over – both in the travel industry with YTB Travel and from the ZamZuu shopping sites. The first I really saw of it in the shopping sites was with the insurance quotes the company offers. The company was blown away not just by the quantity of quotes it garnered – but in the quality of the leads generated by the ZamZuu sales force. The woman of ZamZuu have absolutely fallen in love with Gina Alexander handbags and the owner, oddly enough name Gina Alexander, absolutely adores our company. For myself personally, and from running into so many discontents and bizarre behavior out on the internet I’m a personal fan of KidZafe which gives me the added peace of mind as my own kids begin to surf the internet.

All different products – all different industries – but they all not only work in the MLM model but thrive in our business model because referral marketing is by far the most powerful form of advertising there is.

Anyone who doesn’t get that really needs to have their head examined.

While GanoVia is scrambling to replenish their supply of coffee – you better believe they’re tickled beyond words how much coffee they sold right out of the gate. Can’t think of a better way to launch a product – especially when you’re not out of pocket for advertising with all sales go directly to your bottom line.

It’s a model that began 125 years ago with another unknown called “The California Perfume Company”. If you don’t recognize the name, they changed it in 1939 to something you probably have heard of – Avon. Models like ours last frankly because they work just as well today as they did back then.

In closing, the next time you see an individual underestimating the power and reach of Network Marketing – just know it happens in business too. Not everyone realizes (or in some cases admits) how powerful it really is. For any new or existing business wanting to get instant exposure from a massive sales force – without the risk or budget of an advertising campaign, MLM is certainly the way to go.

In the case of GanoVia Gourmet Coffee it exceeded all expectations.

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Back in 2008 I wrote my first e-Book and boy was it a huge hit! At the time it was released to the public, there was a massive backlash going on in the travel industry concerning YTB’s rapid growth and clear signs of success. Travel Agents, already beaten and downtrodden by the Airline industry and online booking engines saw a virtually unknown Network Marketing company explode and take hold in the industry. And it scared the living daylights out of them.

The book entitled “What The Critics Know About YTB” was in reality an April Fools joke with a very distinct message. What made it both a joke and message to anyone who obtained a copy, was the book had nothing written in it. Yep, 100 blank pages. Even more comical – those who didn’t get it at first responded with – “There’s nothing past the first chapter?”

I still have this book and story of how it came about in my auto responder series to help new members of YTB and ZamZuu understand just who these people are and how their own fear and anger prompts the attacks of our fine company and our people.

Tomorrow marks the three year anniversary of this blockbuster e-book. (I’d like to call it a “Best Seller” but it was never actually for sale.) While we are three years removed from the vast majority of the drama that was conjured up by critics and detractors, to this day there remains one lone fool who still fits the mold of my brand of “critic”.

Probably the most difficult aspect when dealing with critics that I’ve had to overcome is they never really learn anything new. Heck, I’ve seen cases were they never even admit to making mistakes. It’s a level of arrogance I still don’t understand, but have come to accept. While I still find them irrational and incredibly dysfunctional, after three years of fighting tooth and nail to justify themselves and their position – they’ve become extremely silly in the way they think and act. Which made the April Fools date perfect for an e-book like mine.

When I saw the news about the sale of the Home Office and the money that was proposed – the very first thing that came to mind was “This is really going to tick someone off.” Even fools realize that several million dollars would be beneficial to anyone receiving it. You need to understand however that a clock has been ticking since late 2007 to 2008 with dreams of our company going belly up. While I barely see most of these Zealots around any longer, several were adamant that the company wouldn’t survive past 2009. (They don’t want to be reminded, so it was much easier to just fade away I guess.)

Not my boy John however, he’s fighting to the death. (Preferably ours in his case.)

The Class Action filed against YTB has been a perfect example of how people just won’t learn. It possess a brand of arrogance that they’re views are the only ones that are right no matter who or what you represent.

The Courts have not only dismissed this case a half dozen times, it’s referred to as nothing more than a “glorified fishing expedition” by the Courts. Other descriptions from the Courts include “redundant, immaterial, impertinent, or scandalous matter“. Yet these fools have been pummeled by the very system they beg too more times than I want to remember – returning for more punishment. They’re currently appealing one of the six rulings against them. Oh, and they tried to file in State Court with essentially the same line of bull they’ve always used – and SURPRISE! The state court rejected the complaint and removed it to Federal Court where motions to dismiss the suit are currently on the docket for these Zealots yet again.

I mean good Lord – when might you call a dog a dog instead of a cat with nine lives? This is exactly the kind of stupidity that makes me think these people are insane. They keep regurgitating the same line over and over and over again – hoping, dreaming, wishing, praying that they’ll get a different result the next go around.

For the record, and I know this to be true in California – and suspect all courts in Illinois carry the same tune – the Courts really didn’t care to waste their time with the Attorney Generals complaints either. I’ve actually seen the head critic spin this as YTB wanting to settle the one remaining case in Illinois with Lisa Madigan. Truth is, it was Madigan’s Office who offered not the other way around. However, unlike arrogant critics, YTB is working with the office to help resolve wording so everyone (well, maybe not everyone) has an understanding of what they are purchasing and what’s actually free.

Not sure, but I suspect the Z-Kit was a result of these negotiations since some people didn’t perceive the “booking engine” as an actual product. (Booking engines are products you buy for a traditional business like Nexion, or Cruise Ship Centers, but not for MLM I guess.) The Z-Kit is the kind of product that’s more in line with traditional Network Marketing because you have something you can actually touch.

But just because you have something simple and straight forward- there’s always going to be that lone fool who’s going to make it look like MLM has is doing something wrong.

Case in point – a blurb I found while reading about the YTB 2010 Annual Report:

YTB/ZamZuu makes a ton of money off of the people that attend the convention. The revenue for the 2010 convention was $322,000. (Page 16) and the expenses were $457,000 (Page 17). So if you do the math that means that the gross income from the convention was $779,000. At $199 to attend, that puts attendance in the area of 3,900. A number YTB did not disclose. But, it is clear that for every person who attended the convention, more than $80 went directly to YTB’s bottom line. That is a 41% commission YTB earned on this event! Most companies tend to make their events affordable. Yes, most make money, but most don’t gouge.

See how that works? Only in MLM can you add revenue and expenses together so the company gouges it’s members. Last I heard (from my 9 year old daughter no less) you add revenue and subtract expenses. And because he’s the only one who can be right – he uses this new “fact” he’s dreamed up (sorry make that “uncovered’) to fuel even more anger and resentment towards the company. And you better believe he’ll warn the YTB faithful this summer that YTB will make a sweet 41% profit margin on the gullible who attend this year.

Makes you wonder just who the gullible one is now doesn’t it?

There were several other numbers in this report that mysteriously couldn’t be found in the actual SEC Filing. I have no clue where they came from honestly – he was (in his own words) “taking a good guess”, and “extrapolating a bit more” than anyone really needed to. But that’s just John being John. Playing the “expert” and words like “extrapolating” make you sound a lot smarter than you really are.

By the way – I think “extrapolating” means “make it up”. He’s never considered the hundreds of millions in travel the company has sold as the focus. The $25 million sold on the “recruiting” side somehow equals more than the $252 million sold on the “travel” side. Again, “gross sales” has always been replaced with “net income” for travel so they can focus on what they fear most – recruiting.

Oh and one more thing before I go. What guy prices out purses and girdles? From what this fool says, both Gina Alexander and Ghiada are overpriced? Is there another fixation other than MLM that we don’t know about?

I just find it odd that he knows so much about women’s apparel and garments.

Or is it just another case of a train wreck pretending to be some sort of expert?

Ah well, the charade continues as “Life According to The Almighty John W. Frenaye”. I have to admit, his escapades and illusions have provided some great content for this site over the years. With the way he bumbles and stumbles with outlandish speculation and absurdly bizarre perceptions it’s actually been fun. (I do enjoy slamming the poor guy.)

With the anniversary of my e-book, and one of the better April Fools jokes I’ve played, I suppose I should thank him for the all the content and for still being the biggest fool I know.

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I was working on another article yesterday, and decided to bump it for a video I wanted to share. It’s an attitude that I’ve seen all too often over the years.

Pick your subject – whether it’s politics, religion – even Network Marketing. You’re bound to run into someone who’s all bent out of shape and offended by what you say or do. While this can be bothersome and uncomfortable hearing someone else rant about being offended by something you appear to have caused, the responsibility doesn’t lie with the accused – but rather the accuser.

I learned a long time ago that when it comes to feelings and emotions – they’re yours and yours alone. Everything we look at in this world is neutral and nothing has any meaning except for the meaning that you give it.

What really cracks me up about these “issues” is that most of the time, instead of moving on and spending ones energy and time on something more productive (and healthy) I’ve seen cases where individuals will engross themselves in the very subject that offends them. All in the name of trying to rid themselves (and others) of the offensive subject or thing they find offensive.

Does that really make any sense?

Now I’ve read about this peculiarity from several authors, and have heard about how it all works and what to do about it in various seminars. I’ve yet however, seen anyone explain this anomaly in such a clear, coherent way before. I really don’t know that much about Dr. Gary Daniel, but I do know a thing or two about NLP. That’s short for Neuro-Linguistic Programming.

I’m sure some will get this – and others will find a way to be offended by it.

Just realize that if you are offended, he’s talking about you. ;-P

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

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