It’s that time of year again – CLIA’s annual World’s Largest Cruise Night!

Every year in October, Travel Agencies from around the country round up clients in hotel rooms, office buildings, and even homes to promote what we’ve always considered “the best vacation money can buy” – a cruise. For Agencies it’s a great way to get a jump on sales for the coming year, and clients have an exciting vacation to look forward to.

CLIA (Cruise Lines International Association) came up with the idea six years ago and both cruise lines and travel agents have fallen in love with the idea as a way to boost sales in what “was” traditionally the slowest month for travel sales.

Today, CLIA, cruise lines, and travel agents all come together in the month of October to make this time of year the single biggest cruise promotion of the year. Last years event generated $45 million in cruise sales and nearly $6 million in new commissions for travel agents.

This year, YTB Travel network teams up with “The Most Popular Cruise Line in the World” to bring both savings and cruise upgrades which are available on virtually all “Fun Ship” departures through December 2011. Carnival will not only be offering the Best Available Upgrades on the majority of their sailings, but up to a $200 onboard credit per stateroom for all Carnival Magic Europe voyages booked on October 13.

The best part of this sale is YTB and Carnival comes to YOU via the World Wide Web in a special webinar hosted Wednesday night at 7:00 pm Eastern, 6:00 pm Central to showcase the largest fleet of cruise ships available, from the largest selection of ports in the industry. A special rebroadcast will air during the evening, so make sure you log in at some point during the evening.

YTB and Carnival will feature “Best Available Upgrades” which are available on virtually all sailings through December 2011 – and when booked on October 13th, use Fare Code: PCN when booking. Carnival’s bonus offer includes the Best Available Upgrade PLUS up to a $200 onboard credit per stateroom on European sailings – just use Fare Code: OCL. The sale is valid on new individual bookings made on 10/13/10. Best available upgrade available on like to like categories (interior to interior, oceanview to oceanview and balcony to balcony). Promotion is applicable on all sailings between through 12/31/11.

Best of all this is a fun learning opportunity. Cruising is all about you. You can find adventure, culture and education or, relax the day away. Dine on fine cuisine. Indulge at the spa. Reconnect with family. Share romantic moments. All this, in the destination of your choice, for a few days, a week or more, on a cruise that’s right for you.

Do something that’s just for you. Join us tomorrow night from the comfort of your own home for the World’s Largest Cruise Night Carnival Sale event and take advantage of Carnival’s exclusive offers and special promotions.

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Winter is always a great time to book next years cruises and summer vacations. Problem with that is you don’t get paid until next summer – right?

Travel Weekly just might have an answer for you over the next two days as they host another virtual trade show right on you computer that highlights Winter Escapes with a impressive collection of industry leaders, training sessions and trade show exhibitors.

Travel Weekly’s editor in chief, Arnie Weissmann will once again head up the next two days. This IS his baby after all, and he’s done an impressive job in finding relevant topics and suppliers who you can actually learn from in the travel industry. The show is free to attend, and you can still register from this link and make it to this event. Login details will be sent to you via email.

If you’ve been around the industry for a while, you’ll recognize some familiar names below with companies and associations who are known for offering great insight and solutions for anyone who is willing to learn.

Here’s a list of auditorium sessions from Travel Weekly’s Registration page.

A Conversation with CLIA Chairman Rick Sasso - Tuesday, Sept 21, 1 p.m
Travel Weekly Editor in Chief Arnie Weissmann will discuss the outlook for the winter cruising season with Rick Sasso, Chairman of CLIA and President and CEO of MSC Cruises. The two will discuss new ships and itineraries, CLIA predictions for winter cruising, what will motivate clients to book for the winter, and how the winter cruise client differs from summer cruisers. It’s an interactive session, and attendees will also be able to share their thoughts and questions with Sasso in this live conversation.

Unexpected Opportunities in the 2011 Winter Season - Tuesday, Sept 21, 2:30 p.m
The economic outlook is uncertain, but 2011 holds some unique opportunities for travelers, agents and suppliers alike. Join Travel Weekly Editor in Chief Arnie Weissmann; Brad Anderson, Co-President of America’s Vacation Center/Avoya Travel; Vicki Freed, Senior Vice President, Royal Caribbean International; Milton Hugh, Senior Vice President of Viking River Cruises and Tim Mullen, Senior Vice President, Apple Vacations as they explore what might make this season unexpectedly robust. You, too, will have a chance to interact, live, with the panelists.

Experience Starwood’s Travel Professional Program, Presented by Chris Austin – Tuesday, Sept. 21, 4:00 p.m.
Are you a Starwoodpro? Join Chris Austin, vice president of global retail, leisure and luxury sales for Starwood Hotels & Resorts and find out how you can become a Starwoodpro. Austin will take you on a virtual tour of the company’s travel professional website, www.starwoodpro.com. New for 2010 Starwood is adding destination modules to its ProLearning platform. Austin will share some of the highlights of all the available modules, explain how you can earn access to Starwood’s lowest travel professional rates, and highlight all the resources Starwood has created for it travel professional partners through starwoodpro.com.

A Conversation With USTOA & NTA Leaders – Wednesday, Sept. 22, 1 p.m.
Winter touring is a bit different from summer — different destinations, different booking windows, different itinerary lengths. Find out what how to more effectively sell winter tours with Travel Weekly Editor in Chief Arnie Weissmann, John Stachnik, Chairman of the United States Tour Operators Association and Lisa Simon, President of the National Tour Association. . Together these leaders represent the lionshare of the travel industry’s vacation package and escorted tour market. Attendees will be able to ask their questions as well in this interactive session.

Grow your business with cutting edge online tools, Presented by Debbie Maier, President, Mailpound - Wednesday, Sept. 22, 2:30 p.m.
This session will share online solutions designed to grow your cruise business. Learn how to utilize free online tools to send targeted marketing pieces to your network of clients. Do you use Facebook? Learn how to easily post consumer friendly offers on your Facebook page. Whether your client is new to cruising or is a seasoned cruiser, enhance your communications with your clients and prospective clients with personalized, custom eFlyers and eBrochures.

Finally A Social Media Solution For Travel Agents, Presented by Marilyn Macallair, Passport Online Inc. - Wednesday, Sept 22, 4:00 p.m.
Introducing Agent SociaLink… the newest most innovative means for travel agents to enter and stay in the Social Media space. To compete these days you MUST be using some social media tools. Passport Online has created Agent SociaLink to help agents populate their travel agent social media sites using a clickable database of content. The new tool provides content from a variety of sources allowing agents to pick and choose information to add to social media outlets including Twitter, Blogs and Facebook. See it live and hear about agents who are already using Agent SociaLink.

As you can see, there’s something for everyone and it’s a great way to learn and grow as a Travel Professional. Two days of education, new product introductions and even prizes that will be awarded throughout the show.

So go ahead and register. If this one’s anything like the shows from years past – you’ll be glad you did.

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For the fifth consecutive year, CLIA will host the World’s Largest Cruise Night tonight. Thousands of agents will be hosting events all over the country and YTB is no exception. Princess Cruise Lines will partner up with YTB for it’s second Sail-A-Thon this year to help celebrate.

October is National Cruise Vacation Month. Tonight, you can join YTB as they host Princess Cruise Line for a Sail-a-thon during CLIA’s World’s Largest Cruise Night. The event will be hosted live from YTB booking engines at 6:00 pm Central with a special rebroadcasts at 7:30 pm and 9:00 pm Central.

In one 24-hour period, thousands of Cruise Lines International Association (CLIA) member travel agencies will participate in the World’s Largest Cruise Night. Travel agencies across North America will join together to promote cruising as the vacation option of choice – all in a single day.

This is the perfect opportunity for friends and family to book incredible cruises. Tonight’s broadcast will feature a new Alaska Family Cruisetour with 25% off for the Entire Family.

This 7-night Voyage of the Glaciers cruise is followed by 5-nights on land featuring 1 night at McKinley Princess Wilderness Lodge, 2 nights at Denali Princess Wilderness Lodge and 2 nights at Fairbanks Princess Riverside Lodge. It’s the only cruise of it’s kind. Princess has invested millions into these lodges and you won’t find these type of amenities from any other cruise line.

This cruisetour offers the ultimate vacation for the entire family, ensuring you see all the best of Alaska by land and by sea.  It will enable the entire family to “Escape Completely” – with Princess.

Alaska not your thing? Want Europe or the Caribbean for your next destination. No problem. As an added incentive to “come aboard”, Cruise customers will see some great prices for all destinations tonight along with the following benefits:

• Up to $100 onboard credit per stateroom
• Reduced deposit of just $100 per person
• Coupons worth up to $325 in onboard savings

CLIA’s World’s Largest Cruise Night has been gaining recognition and exposure over the years. According to the CLIA press release, which announced this years event:

In 2008, over 4,000 agents participated in WLCN events and online Virtual WLCN promotions estimated to have generated almost 43,000 bookings, $41.4 million in sales and nearly $5.4 million in commissions.

A record number of over 65,000 CLIA member line videos were viewed by consumers during virtual WLCN cruise events held by over 3,000 agents. These CLIA members who participated in Virtual WLCN promotions, sent email invitations to consumers inviting them to visit a customized Web site with cruise line videos, agency contact information and special offers. Over 1,100 agencies conducted traditional WLCN events, also a record. Nearly 500,000 consumers were invited to visit a customized WLCN website to obtain information on special offers. All of Liberty Travel’s locations participated with in-store events along with many of the leading vacation agency distributors in North America.

Cruise Lines and Agencies pull out all the stops for a night like tonight not just to get customers on their ships, but to show the benefits of cruising. We’ve been telling people for 13 years that a cruise is the best vacation money could buy. It doesn’t matter if you’re a avid cruise-a-holic like us or first time cruiser – the best time to check out what’s available is tonight.

So sing it with me now…

Love, exciting and new
Come Aboard. We’re expecting you.
Love, life’s sweetest reward.
Let it flow, it floats back to you.

Now that you’ve got that song firmly cemented into your head for the day – you’ll be sure to remember to join us.

Like I said…we pull out ALL the stops! ;-P

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Over the years I’ve read how my travel training is sub-par simply because I’m involved with YTB. In all the years I’ve seen those comments I’ve wondered two things.

One…how in the world would anyone outside of YTB even know what kind of travel training is available to those involved in YTB?

And two…can CLIA, TAUniv.com, TheAcademy.com or supplier specific training be any different from what other host agencies are able to acquire?

In my weekly newsletter I write each week for TSO’s, a good portion of that newsletter is dedicated to the subject of travel training. When I see folks like CLIA, Travel Agent University, The Academy, and a number of suppliers and vendors who promote training courses and webniars, it makes me wonder if I’m missing something. Are the Traditionalist getting something through osmosis that I’m not? It’s especially interesting when these trainings are live (like CLIA’s this summer) how this happens.

I consider myself somewhat observant and a smart enough guy. How this specialized training and knowledge has slipped past me all these years is very odd. It could be a case of more mud that’s thrown up in the hopes that it will stick for anyone who is looking into becoming a Travel Agent. If you find it via Google, it’s got to be true right? The tag line here is: because it’s YTB, somehow, you just can’t get the same type of quality training because it’s MLM. 

Truth be told, it’s not the lack of training that’s available in this industry that’s the problem. The problem for those that are caught up in all the “issues” with YTB is that the individuals involved in our company don’t appear to have any interest or care to participate in the training that’s available. What we have come to understand over the years however, is the “issues” are more or less “illusions”. Remember, the mud thrown up is to make it look like the majority care only about “recruiting”. Yet, the last two years of Income Disclosures document a very small number recruit. (Fact is, about 10% actually do.)

So what’s available to the other 90% who got involved with YTB?

When writing a newsletter like mine, a key to it’s success or failure is knowing what your readership likes. What pushes thier buttons. A big reason why I put so much travel training information in my newsletter is because my readership responds to it. I not only track, but I pay close attention to open rates and click rates to see how effective my information is. (It’s all part of proper marketing and building trust.) Every week, without fail, travel training consistently ranks very high in clicks.

For example, I mentioned CLIA’s TrainingFest which will tour 12 cities this summer. While I’ve promoted this in my newsletter for several weeks now, each week this live course for Cruise Counselor Credits ranked extremely high from my readership. (Out numbered 2 to 1 over any other piece I wrote the first week I promoted it.) They, like me, have a keen interest in learning and growing in the travel industry.

In addition, new 2009 CLIA applicants are required to be enrolled in, or to have achieved a designation (ACC, MCC, ECC, ECCS) in CLIA’s Cruise Counselor Certification Program. Attainment of an ACC designation requires a program of mandatory and elective training options as well personal cruise experience, shipboard inspections and 25 cabin sales within the two year enrollment period.

What about Travel Agent University? US Airways is offering a Vacations Specialist Course this week through this program that looks to be the same course offered to Traditionalists. These “home-study” programs by the Education and Training Division of Travel Agent Magazine offer a wide variety of programs and courses for anyone interested in learning about destinations and suppliers. There are dozens of programs and courses to choose from within this particular training program. Since these courses are designed by the staff of Travel Agent Magazine, again, I can’t imagine a special course just for YTB, and another for Traditionalists.

Another high click rate the past two weeks have been Apple Vacations and their Agent Academy now in year two of the program. These 10-unit educational course on selling Apple Vacations expands on what we learned in year one. Of course, those who are new to YTB and Apple Vacations have an opportunity to take year one, and then move on to year two in order to get you up to speed. I can’t imagine how or why Apple Vacations would have one course for Traditionalist and another course for YTB.

We can’t forget OneSource from Princess and Cunard either. This Travel Agent Training center is most likely the strongest from any supplier in the industry. (At least ones not offered through programs like Travel Agent University or TheAcademy.com) I’ve heard many times over how much others have learned through this course, and how the curriculum found there can lead to more cruise sales across the board.

And of course there’s YTB E-Campus. While E-campus appears to be an exclusive YTB training, it’s not designed by YTB at all. Instead, we left that up to the most respected and well known trainer in the industry, Dr. Marc Mancini. Dr Mancini and his firm are the creative force behind some of the best-known and most successful training programs in the business including training programs for CLIA, AAA, and NTA. While there has been quite a bit of speculation that all 10 courses would never be rolled out, YTB is currently in need of one final program, (Course 110) to complete the entire library of training.

E-Campus is a considerable investment for our TSO’s who desire to become “Travel Agents”. Word is with the completion of this 10 course series, we’ll be able to drop the “R” from “Referring Travel Agent” and be considered “Travel Agents”.

There will always be a few stragglers who simply won’t accept anyone involved in YTB as “Travel Agents”. You need to keep in mind that these are the same people who won’t accept YTB as a seller of travel period. If they want to get caught up in the myths and spin surrounding a company like YTB, I’d simply allow them to do so. What I’d recommend instead is getting yourself plugged into something like my newsletter to keep you up to date on the abundance of travel industry training available.

You’ll quickly learn that the industry is an “equal opportunity trainer” and most suppliers, training centers, and specialized courses offered in this industry could care less about who you might be tied to as a Host Agency. It’s apparent to me that there’s an abuandance of training available if you simply know where to look.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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I wrote on Monday about Paul Henderson, who like me is getting just a little tired of the nonsense filling our in boxes, and the witch hunt that’s going on in our industry right now. There are those who believe that we as a group of MLM’ers can not call ourselves “Travel Agents”. The reality of the issue however is that not one association or group has been able to outline for us what type of qualifications are necessary to provide us with the proper definition or qualifications to be considered a “Travel Agent”.

IATA enables you to carry their card with a paid commission level of $5000. CLIA just upgraded their qualifications with training and a minimum of 25 cruise sales.  Others have their own hoops to jump through such as a business license, or an approved host that you need to align yourself with.

Yet we are still left without one clear definition as an industry that everyone can agree on (or at least reference too) to become a real live “Travel Agent”.

Over the last couple of years YTB has made many changes in order to legitimize it’s model in the industry and become a respected member of the industry. We’ve listened to and responded accordingly. Some call it “reactionary” and that’s okay, because it’s the first step for some in noticing that changes ARE being made. Before any of this mess erupted back in October of 2007 with Royal Caribbean terminating it’s agreement with YTB, during a Funshine “Travel” Trade Show no less, YTB rolled out E-Campus, a course designed by one of the industries leading educators, Marc Mancini. YTB also revamped it’s certification program to First Class Training, and with that, changed both the level of commission percentages, and qualifications to book directly with vendors with it’s First Class Training Program. When you enter the industry with YTB you are an Affiliate, and without the proper training via either YTB or an indsutry associations no title of “Travel Agent” is bestowed upon you.

In addition to training, the company has made numerous changes in the way it actually books travel and helps customers secure the services we offer. The Convergentware upgrade with direct connections to GDS, suppliers and vendors has eliminated the need to “glean” numbers, and since we have enough staff now to handle our own calls in our expanded Home Office, the primary number in the help section is now directing customers to our own support center instead of pawning the responsibilty off on vendors.

In addition to the changes YTB has made, we’ve seen changes from suppliers such as Carnival Cruise lines, who implimented a minimum booking policy in eary 2008 before enabling anyone to enjoy a discounted cruise with them. We’ve also seen changes from Assoications such as CLIA who now requires not only training but actual production in order to have the privilege of carrying their card. While I’ve heard of rumblings of a loophole with this, YTB as a company, nor do I support or promote such a loophole.

This above snapshot of changes should provide for many that both YTB and the industry is serious about being a player in this industry. I for one am pleased with the response both the industry and the company has made. There are a select few however who either don’t want to talk about the issues or are incapable of communicating effectively what the real issues are.

I was amused this morning to find a comment, which I approved. In a very roundabout way, this TA finally got to the bottom of his issue after several days of comments and an entire post yesterday.

The real phobia for him and for the rest of this small group is “recruiting”.

I don’t know why it took so long or why he needed to go off on a tangent about Delta Airlines being the first to start cutting commissions in 1995, or that online companies such as Travelocity, Orbitz, Expedia and Priceline have call centers to support their initial design of self service booking. My guess is that he needed to show how smart he was and attempt to point out how little I know, thus disqualifying me as someone who is worthy of recruiting anyone into the industry the right way. If he feels that works for him, I have no problem with it, but he could have saved himself a couple days of ranting and badgering, and needless reading by me and just come right out and told everyone that he can’t stand the recruiting aspect and we need to dispose of it in order for him to personally accept me or YTB into the fold of brethren.

I suspect however that he certainly feels better now that he’s been able to vomit on two separate blogs.

Now that he’s fianally been able to get the real issue of the matter, he’s asked me to participate in a webinar that’s coming up at the end of the month. While I’m not sure if he’s cleared this with those who initially set this puppy up, but regardless if he actually has or not, I politely declined the offer to join the group and have chosen to participate instead in a Sail-a-thon with Princess Cruise Lines later that evening.

Be that as it may, I have to wonder why he feels this would benefit me or anyone else in the Travel Industry resolve the issue of “qualifications” and finally be considered a “Travel Agent”.

Here’s the outline of this little seminar and you tell me if this looks like it’s designed to talk about qualifications or if it helps the industry resolve the real issue here.

Card Mills.  Instant Agent Programs. MLM Travel Companies.  These entities spring up relentlessly, convincing consumers that anyone can be a travel agent. Card Mills disparage the professionalism of traditional travel agents and misrepresent industry “benefits” as a reason for joining.

Too often, travel agents are left without the tools necessary to successfully educate consumers and market effectively against the Card Mills.

No longer.

Join Richard Earls, publisher of Travel Research Online, in a webinar that will turn the tide by providing traditional travel agents with effective strategies, press releases and marketing tools to educate their clients on the fallacies of the card mill phenomenon.

You will receive materials after the webinar that will assist you in combatting Card Mills in your own communities.

A panel of experts will assist travel agents with arresting the Card Mills in their tracks.

By the way…the emphasis here is not mine, it’s theirs. This seminar is nothing more than the “witch hunt” that both Paul Henderson and I both abhor. Why on God’s green earth would I have any interest learning how to spew negative propaganda about a company that I support? There is nothing about this recruiting message that talks about the issue of qualifications, training, or customer support to enable me to be a better travel agent.

What it does appear to teach however is how belittle me in press releases, marketing tools, and seminars. (Something that I’ve grown quite accustom to, and expect as a rebuttal to what I write here.)

Oh Joy!

According to some, I’m the one who doesn’t offer “value”, and I’m being ridiculous for not wanting to spend my afternoon rolling in this very large pile of horse dung.

I do find it serendipitous that while this group of professionals attempt to educate the world that all we do is focus on recruiting so anyone can be one of these Travel Agents, the lead company they will be talking about and slandering is actually doing what they should do…selling travel and supporting the hand that feeds them.

Now there’s a novel idea!

I’m sorry gang, but I have to state for the record once again. I don’t find this “get together” the least bit productive, or see how it answers any of the issues we talked about on Monday.

The answer is still “no thanks”.

But that just me.

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In the years I’ve been with YTB I’ve seen numerous changes in the travel industry. I’ve also seen plenty of predictions and it can be very difficult to separate fact from fiction. A big reason for this blogs existence is to help separate what’s real and what’s not. That’s not to say I’ve been right 100% of the time, but I do take what I know at the time, with corresponding documentation to back it up and share what I know. I’m also a big proponent of solutions not problems. When you’re out there on the internet looking for garbage, it becomes increasingly difficult to find the golden nuggets that are right under your nose. The old catchphrase, ‘you are what you eat’ and ‘garbage in garbage out’ come to mind.

Back in late July, 2008 CLIA shored up some of the concerns “Travel Professionals” have regarding illusions that if you’re participating in a Travel MLM, you’re only in it for the perks. The new requirements from CLIA now mandate that if you would like to enjoy the privilege of a FAM or Agent perks, you need to be actively pursuing continued education, and also produce a minimum amount of travel in order to qualify and carry the CLIA credential.

2009 ID Card applicants are required to be enrolled in, or to have achieved a designation (ACC, MCC, ECC, ECCS) in CLIA’s Cruise Counsellor Certification Program. Attainment of an ACC designation requires a program of mandatory and elective training options as well personal cruise experience, shipboard inspections and 25 cabin sales within the two year enrollment period.

A short time after these requirements came out, critics of CLIA and Travel MLM’s claimed to find some sort of loophole to get around these new requirements. I’m not going to elaborate just how this works because my purpose here isn’t to show everyone how to cheat, steal and lie. Nor have I found anything to verify that anyone is actually attempting to cheat the system. Besides, from what I’ve been able to gather, it’s much more troublesome and expensive anyway, and if caught, you will not pass go.

If you found information on the internet on how to make an IED would you go promoting it all over the place? Of course not. Why this loophole is promoted on blogs, trade publications, and even in Travel Weekly’s Virtual Summit astounds me.

So forgive me if I focus on evidence of those who are doing this the right way, and provide links in an attempt to urge anyone and everyone to do the right thing here. It’s a strange concept I know, but from what I’ve seen, those who have been harping about whats wrong will never be happy no matter what the change. Nor do they fully understand the damage they are doing to their own industry.

Even with the paranoia that surrounds this mysterious loophole, CLIA remains unchanged in their direction and accreditation program. News of CLIA training and certification programs across the country with no less than 85 in-market training events in the first quarter of 2009 were released this week in various trade publications.

Likewise, YTB has also produced various newsletters and PDF’s, (check your Travel Compass or my free newsletter) on how to apply and achieve these new requirements. Stacey Stroud and Jeanie Sharpless recorded a step-by-step conference call for applying and renewing CLIA credentials, and how these new requirements enhance your travel business. And as an added bonus, if you haven’t seen them yet, there are a couple of streaming videos with interviews (found on the top Menu Bar of your Travel Portal) from both Marc Mancini who produced YTB’s E-Campus Training, and Dan Adams from TheAcademy.com. Both these interviews were recorded during YTB’s Funshine Travel Trade Show at the Gaylord Palms late last year. 

In addition, and since nobody appears to be talking about it out there on the internet, (although there is quite a buzz within the YTB ranks) there are those that have already achieved the requirements as early as January 8th, 2009. Enter Ms. Stephens who was featured (and archived in your back office via the Travel Compass) who was the first YTB RTA to complete the CLIA Accreditation.

Being CLIA certified has helped me grow my YTB business. I have learned how to more effectively find the groups and gain the re-booking for the next year. I love cruising and I will continue to book group cruises as they pay big! I feel all RTAs should be CLIA certified as it really helps you to know how to qualify your groups and the knowledge also helps you in booking and resolving any issues that may come up. It gives you more confidence in handling the group. I have also completed the E-Campus training with YTB and it has really helped me on the travel side. I recommend everyone complete these classes. The travel training in the travel portal is just a wonderful tool as I have completed 15 Travel Agent University Courses and I continue to take courses to learn more about the exciting travel industry.

I have to question this idea and the spin that you just can’t get quality travel training in a Travel MLM.

Seriously question it.

I honestly don’t know, nor is it under my control if some will ever come to grips that anyone who enters the travel industry has the same level playing field when it comes to training. All you really have to do is look at CLIA’s new requirements in the spirit it was intended. Likewise, once you’ve decided to join a company such as YTB, and actually plug into the various training programs and formats offered you’ll find it’s no different from any other company out there. In fact, I’d challenge anyone to find any special designation or difference with CLIA with any travel company or model.

Some have already tried, and found out differently. And if your still not sure, I can assure you that Jim Smith, CTIE with CLIA is more than capable of setting the record straight. He and I did have a brief phone conversation concerning any misgivings or spin to the contrary.

My recommendation concerning any loophole you may have heard about or read about…if it aint right, don’t do it.

Hummm…where have we heard that before?

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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I wanted to post something on Friday concerning Travel Weekly’s Preview 2009 and one presentation in particular. Before I did however, I wanted to make sure that what I thought I heard and my notes from the presentation were in fact accurate. So I decided to hold off until I could listen in again with the On Demand feature which is available for the next 90 days.

It shouldn’t be that big of a guess that the one presentation I was interested in was Thursday’s “What Proves You are a Travel Pro”. Questions were asked by agent groups looking for answers from association heads about – you guessed it, “credentials” as they explored just who should be recognized as a travel agent, and who shouldn’t be.

The presentation was kicked off with a brief presentation by Bob Sharak from CLIA, Kelly Chiusano from OSSN, Scott Koepf from NACTA, and Bert Rivero from IATA as they clarified their roles in the industry.

After the overview presentations, the Q&A started with Kim Sorensen who asked the first question to the panel. The question can be summarized in two parts:

With the industry in “a perfect storm” with agents and agencies closing down, what are these associations doing to not only attract but train new blood that enters the industry? Secondly, what type of training, qualifications and documentation should an agency provide for the new blood in order to guide them to obtaining the roll as “Travel Professional”?

We’ve documented here before, fairly recently as a matter of fact, that the industry as it stands is struggling. I’ve written about Liberty Travel closing a number of its locations, and Cruise Value Center closing overnight without warning. Those that are left have resorted to embezzlement, and defrauding airlines to make ends meet. Even the current leader in the Travel Industry is looking for a $3.5 Billion bailout.

Based on what we’ve seen in recent weeks, any illusion that the traditional industry is doing well, is just that; an illusion.

There’s no question in my mind that the industry is in dire need of attracting not only new blood but new ideas into this industry. To be fair, it’s not that the industry hasn’t changed, although it appears to be with a considerable amount of resistance. The industry does eventually adapt. (As I suspect it will with MLM’s.) Scott Koepf did a great job in summarizing all the changes with the age of internet bookings, cruise only agents, and home based agents who were at first frowned upon and met with resistance. Today, these entities are not only accepted, but respected.

The face of the industry has also changed from being viewed as an “Agency” to that of an “Agent”. I’m often asked by Traditional Agents how I maintain any type of bookings with all the negativity critics produce about YTB. The answer is simple; the relationship is with me, not YTB. When clients look to make a booking, they look at me, not my host agency. Pricing, service, and professionalism are a direct reflection on me, not my agency. You might want to read Chris Andersons, “The Long Tail” for better clarification on how our entire capital structure is changing in this way. Another reason why I believe YTB and Network Marketing is on the right track.

Even with this shift in capitalism, Agents and Associations look to be more concerned with complaining and how companies like YTB make them look. More importantly as we’ve heard time and time again, is their illusion that we only get involved to take advantage of industry without giving back in the form of travel sales. The solution for them of course doesn’t rest on their shoulders, but on the suppliers themselves. It’s suppliers who ultimately decide just who they want to do business to produce income and gain market share.

Especially with the current economic conditions.

So how do these Associations help the new person who wants to get involved in the industry?

Bert Rivero (IATA) wouldn’t take any responsibility to ensure agents are trained properly. IATA is designed for those who have already acquired not only the knowledge, but skill set to sell a minimum amount of travel in a calendar year. IATA seems to be more interested in educating suppliers on how much money they’re loosing because of “card mills”.

Bert may need to take a lesson from Gerry Cahill with Carnival, who produced a very sound solution that was brought to light almost a year ago to curb this perceived problem of “card mills” taking advantage of FAM’s without giving back to the supplier. Of course, the relationship between YTB and Carnival has flourished, even with the new requirements, which doesn’t match IATA or the Travel Industry agenda.

Kelly Chiusano was much the same, in that OSSN really doesn’t have a current structure in place to guide, train or educate the new person who enters the industry. It’s up to the host to provide this type of training and education. She did mention that the larger host agencies did have training and education in place to help bring them into the fold and help them become a professional.

It wasn’t until we heard from Scott Koepf from NACTA who I think was the first to really understand the question in its entirety, and does provide both training and continuing education for those of us who aspire to become professionals in the industry. It looks as if YTB may be on the right track now that it has an entry level with Affiliates, Referring Travel Agent, and Travel Agent program in place. Each of the YTB levels produce a better understanding, better commission splits, and enhanced privileges within the industry.

CLIA, was by far the best equipped to answer this question, and Bob Sharak did an exceptional job of explaining how their association works hand in hand with host agencies and individuals to educate and train both the new recruit, but the seasoned professional in the industry. Not only does CLIA provide various training experiences, from on line to more intimate classroom training. CLIA provides various levels of qualifications starting with a brand new Associate Cruise Degree (ACD) along with various Cruise Counselor levels which stars with Accredited (ACC), to Master, (MCC) and even Elite (ECC) levels.

Like Carnival back in January, CLIA has come up with its own solution to the Agent ID cards with new requirements that include training and minimum booking requirements in order to obtain the privilege of carrying their credentials.

Instead of complimenting and giving CLIA credit for these new requirements, critics (as they always do) tend to twist and create problems within a solution, and are now obsessing over a loophole they claim to have found. Instead of highlighting the loophole from our critics, I would instead suggest that you chime into YTB who will be providing an overview of these new requirements with CLIA on tonight’s “Getting Started Call” with Jeannie Sharpless. This way you’ll be guided with an overview of how to qualify the right way. (If you miss the call, you can find it archived in your back office.)

By following the guidance of both CLIA and YTB, who knows, you too could qualify for that elusive roll as a “Travel Pro”.

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