Are you as tired as I am over all the trash talk about YTB’s stock? Honestly, I’m sick of it. It’s as if YTBLA.OB is the only stock out there that’s down in the dumps. You’ve got to be hiding out in a cave somewhere not to realize that the markets overall are…well, in the toilet.

While the market has many running in fear, others are banking on the fact that the market will eventually turn in an upward trend. Most people would think someone would be crazy to actually be buying stock these days. Yet, that’s exactly what many of the super wealthy would have done in order to make their fortune. It’s times like these that would explain why Warren Buffett bought a considerable amount of stock at the end of the third quarter. (And if you’re thinking he sold a bunch, think again.)

The “Average Joe” simply can’t stomach what’s going on right now. That’s why we’re seeing the selling frenzy that we are, and also why critics appear to be focused on YTB’s stock specifically. It helps give the perception that the company is in dire straights and won’t last. Our third quarter numbers did a significant job is dispelling those rumors after their release. While there is a considerable amount of excuses following YTB’s profitable quarter, it did cause some of the most hardened critics to actually state that the numbers actually turned out better than they expected.

I would assume that’s why the focus has been shifted so quickly to the stock. It’s the one thing critics can point to that doesn’t look all that rosy, nor is bouncing back. The picture they’re painting is as if all other sectors are doing just fine, and it’s only YTB that’s having the difficulty holding on to its price. (Even with a profitable quarter.)

This attempt to spin the stock got me thinking how YTB compares to other stocks, more specifically, the travel sector since YTB of course knows nothing about travel. (Even after our 8 year run in this sector and being named in Travel Weekly’s Power List the last two years.)

By no means do I claim to be some type of stock expert. Far from it. But anyone with a pulse should realize that the markets, even after the election, continue to tank.

After pulling up various stocks to compare with YTB’s I started noticing that the broad brushed picture being painted isn’t what our critics claim it to be. (Big surprise, I’m sure.) Nor did any one sector in our industry lead in the categories I checked. About the only sector I was not able to check thoroughly at this time were other Brick and Mortars. (Most according to the Travel Weekly Power List are privately held.) I also tried to pick stocks that most everyone would know, even if you’re not “in” the industry. (Hogg Robinson Group, being probably the one exception.) Since there were so few public Brick and Mortar Agencies, I did use both American Express and Boeing who do own “Agencies” but obviously have diversification which neither look to either help or hinder their performance over the last year.

Here is an overview of the industry representing Airline, Cruise, Brick and Mortar, and On-line Agencies.

YTB (as noted by the blue dot) ends up pretty much “average” compared to the other stocks in the industry. Since there are so many in this sample, I’ve taken each industry and broken it down into segments for ease of reading.

Our first sector is how YTB compares to the Airline Industry. Companies are color coded and YTB will remain blue. Companies sampled with YTB are Continental, Delta, US Airways, and Northwest Airlines.

Next is a one year snap shot of Brick and Mortar Travel Agengies, which include American Express, Boeing, and Hogg Robinson Group.

Would a one year snap shot of on-line agencies look any better? Take a look at how YTB compares with Expedia, Priceline, and Orbitz.

And our last sector is the cruise industry as we take a look at both Carnival and Royal Caribbean.

After looking at this again, maybe Royal Caribbean should be the one in red…

So what gives? Why all the focus and fuss over YTB’s stock when obviously YTB appears to be on par with all the other companies in the market?

Because that’s what critics do. It’s something for them to talk about to give the perception that the Network Marketing business model is flawed or inferior to what they consider a tradition business plan. It’s all about perception to add fear and doubt about your choice in the industry.

They want you to go back to something more “legitimate” or “secure”.

So let me ask you. When it comes to the stock market, which one of these stocks above look to be more secure to you?

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Late last week I wrote about creating a “Happy File” which is simply a collection of testimonials which can do wonders in keeping you positive, upbeat, and moving in the right direction. Since that post, I’ve received several more e-mails about how much people appreciate what I do on this blog and the newsletter.

Since November, not one other vendor has made the same error in judgment.

That’s not to say that there hasn’t been plenty to write about over the last year, or my three plus years I’ve been posting here. But it’s really been the last year that this blog has taken on a life of its own. I’ve had plenty of help, from both sides of the fence. One side appreciates me, and another side seems to have this fascination about my waste size. All things considered, waste size is a good thing because it shows they can’t argue facts.

Like the supplier I described earlier this week, we find critic concerns and questions have less and less value as we move far beyond critic fears and misconceptions and move on with our lives, and business.

As a side note: I did see that the “employee” of the supplier was so angered over exposing what his employer really thinks, that he put his fist through his monitor. You may recall my argument that they do an outstanding job of ruining their own reputations. A fist through a monitor (although used simply as an expression) should be noted as a very good example.

Any-who…

While a small group of critics will gather this weekend to discuss YTB, both privately, or on a public forum, tens of thousands of YTB RTA’s will be upgrading and watching video clips from Marc Mancini, CLIA, Carnival and others who have taken the time to help us produce an online travel training program specifically designed for us. Gone are the days of the “recruiters” who some claim don’t know squat about travel.

Part of what I enjoy so much about YTB, aside from the great relationships I’ve been able to form, is the journey. To see how far this company has come and the uncharted territory is exhilarating. It’s not always easy, and there have been a number of surprises along the way. Since the days of Bill Alverson’s TravelMax back in 1996 when it all started, there hasn’t been a Travel MLM who has even sniffed at the levels of success and stature of YTB.

As we’ve moved into these uncharted territories and bumped into the obstacles and land mines put in place to trip us up, I’ve been impressed with how we’ve managed to navigate our way through. I booked a few clients on Carnival’s refurbished Destiny that set sail out of Miami for Key West and Cozumel yesterday. Little do they realize that when a cruise ship exits the port for its intended port of call, it constantly needs to make adjustments during the entire cruise. Very natural conditions such as winds, current, and storms can and will take a ship off course if it’s not monitored on a regular basis.

YTB as a business model is no different. Market conditions, suppliers, and even critics have to be monitored and adjustments need to be made along the way to insure that we reach our intended destination.

Last year this blog took a change of course and while the risk was high and the waters have been very turbulent at times, the feedback I’m getting has been overwhelming. Imagine my surprise when I had another item to add to the “Happy File” on our GEM Team conference call Wednesday night with the CEO of YourTravelBiz.com, Scott Tomer.

I’ll have the complete call for all the RTA’s in the Newsletter this weekend, but wanted to file this clip in the “Happy File” to remind me that I’m right on course.

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Somehow they have this perception that because I associate and work with a Travel MLM that I damage their reputation as a Travel Professional. I’ve seen these folks do and say just about anything to warn you that I’m up to no good, my only interest is picking your pocket by recruiting you, and I couldn’t possibly have any interest in selling and servicing travel.

If you happen to be one of the ones reading this making those claims about me, I would argue that you are doing an outstanding job of damaging your own reputation and you certainly don’t need any help from me in that regard.

We also hear all too often that suppliers are cutting YTB off left and right. They hate us in much the same way they do. The vendors and suppliers appear to side with these overzealous Travel Agents and also want to rid the industry of our like.

I had an interesting post sent to me last week, and while I know very little about this individual, his quote speaks volumes about how the suppliers really feel about YTB but more importantly how they feel about these overzealous Agents and what they REALLY want to tell them.

Responses to this individual’s complaining to his employer were as follows:

“The MLMs don’t bring in enough business to worry about them.”
“We don’t treat them the same way as our traditional agencies.”
“We will take their bookings (money) and supply them our product.”
“Stop worrying about them.”
“You are not to discuss the MLMs with the agents or agencies.”

Of course these answers from the overzealous employee aren’t what he wants to hear and this cat can’t seem to get out of his own way to relieve his fears and misconceptions about Network Marketing. Thus you find this employee hanging out on a forum with other zealots that support his views. All while the employer remains unaware the employee refuses to abide by the employers wishes.

I’ve heard for a number of years that suppliers and vendors would cut YTB off. It wasn’t until last year, almost to the day, that one supplier decided to side with PATH (Professional Association of Travel Hosts) and terminate its relationship with the largest of the Travel MLM’s. Other than Royal Caribbean, I’m only aware of a Perillo Tours and another company called Celtic Tours, both of which never really did any business with YTB to begin with. (Neither were listed in our back office as a supplier.)

I find it difficult to terminate a relationship when there wasn’t a relationship to begin with, but that’s just me.

As I look back at the one public company who did side with the overzealous Agent Associations and this termination, the VP of Sales was moved over to Hotel Services, and shares of RCL stock has fallen from $42.24 this time last year to a 7 year low of $14.00 at the close of business Friday.

Not a very auspicious move for the company.

During this same period of time we have seen another cruise line come up with a very solid solution in minimum booking requirements concerning FAMs while maintaining its relationship with the 26th largest travel company in the country.

If you take a look at Carnival, they just announced they’ll be dropping their fuel surcharges moving forward, and provided a HUGE jump in Net Income for its 3rd Quarter results.

Hmmmmmmm, interesting.

I’m well aware of all the personal views and opinions that are circulating out there on the Internet about YTB and Network Marketing in general. Fortunately for the vast majority of the suppliers and vendors out there it’s not personal.

Its business.

For the overzealous and obsessed agents out there that read this blog on a regular basis, you may want to take note of how obnoxious YOU appear to the suppliers and vendors you’re attempting to recruit to your side. Based on how few have actually pulled the trigger and terminated their relationship with YTB and other travel MLM’s it appears that your concerns and misgivings about YOUR industry are falling of deaf ears.

While I’m sure they take the time to listen to you, and provide the lip service you’re looking for, behind closed doors they only care about their bottom line.

Don’t they?

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Every once in a while I do “The Dance”. My kids think its funny (just wait til they get older) and yesterday we had a lot of fun. I had a couple of reasons for doing the “The Dance”, and the kids pulled out “Evan Almighty” yesterday afternoon while I was busy on the phone and outlining the post for today.

Do you remember back in January when Carnival made the announcement concerning minimum booking requirements? It was speculated back in October that suppliers would follow Royal Caribbean’s lead and pull the plug on Travel MLM’s. Now almost a year later, it looks as if throwing “the problem” overboard proved to be costly. While another Cruise line solved “the problem” on January 9th when new CEO Gerry Cahill eliminated the abuse yet saved the account for future growth and profits.

Now it’s important to keep the supplier problem verses solution in mind as we move on to today’s topic. (Success leaves clues.)

Yesterday afternoon, CLIA stepped up to the plate and offered a very solid solution which I believe will have long lasting and very beneficial effects for everyone in the industry. (Well, almost everyone, but more on that in a minute.)

I first caught the story in Travel Weekly, and after doing a little research I found the new policy directly off CLIA’s web site. I’ll let you read both stories on your own, but I want to get to the meat of what this is all about.

“2009 ID Card applicants are required to be enrolled in, or to have achieved a designation (ACC, MCC, ECC, ECCS) in CLIA’s Cruise Counsellor Certification Program. Attainment of an ACC designation requires a program of mandatory and elective training options as well personal cruise experience, shipboard inspections and 25 cabin sales within the two year enrollment period.”

How do you like them apples? Just think. Nobody has to double dog dare anyone any longer about whether or not they actually know what their doing, if they are taking unfair advantage of the industry without giving back, or pretend that we’re only referring people to a simple web site to book a cruise without any support.

This solution clearly separates the pretenders from the players in the Travel Industry, and with the new Certification requirements that everyone will be able to follow and understand, suppliers will be able to tell exactly who is serious and who is not.

We’ve gotten to know CLIA or rather The Academy quite well since October of last year when YTB launched E-Campus with Dr. Marc Mancini, one of the most respected and admired trainers in the Travel Industry. I’d also like to point out that the minimum booking requirements in California in 2007 worked so well, that YTB Travel Network rolled these same requirements out for the entire company earlier this year.

The emphasis on actually training the RTA field is apparently working, and to see an association such as CLIA roll out a solution like the one yesterday should put an end to this illusion that someone like me or you embarrass and anger those that admittedly earned their rights and privileges in this industry.

These new requirements do raise a couple of rhetorical questions for me however. (Remember, comments here are now cut off to those who couldn’t communicate in a civil and respectable manor concerning their views and opinions.)

What will the few Traditional Travel Agents do when these requirements have been met? They can no longer claim that we are untrained and uneducated. They can no longer claim that we don’t support the industry. With all the time and energy now wasted in posting day after day, to have the major beef pulled right out from under them, what will they do with all the extra time on their hands?

Second, now that there will be whole new crop of trained agents in the field, how will that affect their bottom line? MLM’ers will have the same knowledge and Certifications most of them boast about. There will be far more of these new, hungry, and educated Certified Agents in the field who can now compete at the same level. Will this take away even more market share for them?

Third, how will this be viewed by suppliers? Can you think of any suppliers who are in a bind right now that need some extra revenue coming their way? If just 20% of YTB’s RTA’s go after this Certification requirement it will produce close to $100 Million in revenue and that’s just to qualify for the Certification. What happens when a company the size of YTB is moving that type of revenue to only 21 of the 24 Cruise Line Members?

This is a HUGE step forward in eliminating the illusions and myths out there concerning “Card Mills” and “MLM’s”, and I’m thrilled the CLIA came up with a solution to clean up it’s good name, much like Carnival did. From what I could tell, the Carnival move back in January certainly curbed the accusations against them for supporting a company like YTB.

From what I can read at this early stage, it looks as if the few boisterous Traditionalists who are bitter, angry and shamed right now also think this is a good move. (They are however having a difficult time in expressing their view without belittling those who will be helped most in this move.) It may not keep both sides happy, since one side never appears happy, but it does take away at least one of the excuses they use to attack an industry and people they clearly know nothing about.

I’m quite certain more about these new requirements will be discussed during some of the YTBU courses, (my first course is with Ann Sedgwick first thing next Wednesday morning) and also during Friday and Saturdays National Convention when new features and announcements will be made.

Which reminds me; my second reason for doing “The Dance” yesterday afternoon happened when UPS came to the door with my documents for the National Convention. It’s almost like
doing “The Doc Dance” when boarding docs arrive for a cruise!

Care to join me?

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If you’ve been reading my blog for any length of time, you probably know by now that I believe that the truth always has a way of coming to light, and two, I never like any type of speculation. You also know that Ronda and I love to cruise, and we got started with YTB because we’ve been telling people for years that a cruise is the best vacation money could buy.

Back when Vicki Freed jumped ship over to Royal Caribbeanit was speculated that “They [Carnival] have a great reservations center and have amassed a huge database of past cruisers on Carnival–and their other brands! The time is right to regain some of the “lost” revenue and go net.”

Now that Carnivals Q2 Earning Report are out showing sales up 17 percent to $3.38 billion from $2.9 billion. But higher fuel prices cost the company 19 cents per share in the latest quarter profits are considered flat. Carnival paid $530 per metric ton to feed its fleet, up from $333 per metric ton last year.

Never the less, Travel Weekly just came out with a report this morning which attributes this gain to “Carnival Cruise Lines CEO Gerry Cahill and his team for deciding to sell more cruises through the travel agent channel. The result has been decreased general and administrative expenses and improved yields.” after Gerry Cahill was named CEO,

So there you have it. Travel Agents are actually saving Carnival money and this notion of “lost” revenue is nothing more than a pipe dream. I’d like to further add that YTB is probably one of the biggest leaders in saving Carnival this money since there is ZERO money spent in Co-Op advertising and support. YTB takes nothing away from Carnival and only pays out what we on our own PRODUCE for them. And since YTB has Pinnacle Awards dating back the last three years, you can be assured that YTB does a significant amount of revenue with Carnival.

So while we have those who speculated that a “bean counter” would go direct we instead find that “Gerry and his team … have really revaluated the [direct sales] program, and the fact is that they have significantly reduced the business from that program,” Arison said. “The result is and will be, at least for the time being, less direct business.”

“The travel agent distribution system has been an effective and efficient distribution system for this company for 35 years, and it got us to where we are,” Arison said. “We clearly believe that we need to continue to support them. They have shown this year that they can give us the yield improvements we need to overcome these higher fuel costs.”

The “other” forecast we were told by those that like to speculate about how much they know about the industry was that “she [Vicki Freed] needs to move to a company that does support travel agents–Royal Caribbean!”

We already know how Royal Caribbean handled this by giving it’s Agents “The Royal Shaft” and upping their commission threshold earlier in the month while at the same time the stock is hitting new 52 week lows and current Analysts are not as confident about Royal Caribbean’s earnings.

I don’t know about you, but I have to wonder with all the new Genesis Class ships Royal Caribbean has in the works, the largest ships in the world, how they’re going to fair without someone like YTB helping them out like we are with Carnival. Not to mention that Carnival is a much better “value” for most consumers, (at least the ones I sell too) and in these economic times why pay more for a cruise?

Looks to me like the new leadership at Carnival is doin’ it right yet again, first with the minimum booking requirements for FAMS, and now this report sends a message to us (YTB) being a major player with Carnival, that they appreciate the business we send their way. If you listened to the training call a couple weeks ago with Carnival’s Regional Vice President Mike Julius, you heard that 40% of our cruise business is with Carnival alone.

Make no mistake, when Carnival makes a statement about “Travel Agents”, they include YTB in this mix.

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Finally!

I have been waiting for someone to make this move, and it finally happened. It’s not surprising that our star is Carnival Corporation, AGAIN. I feel it’s important to review just a bit, and set this up for all those concerned. If you recall, Royal Caribbean in a “bold move” (?) terminated its relationship with YTB back on November 9th. No notice, no warning, not even a phone call. Just a simple letter from then Sr. Vice President of Sales, Lisa Bauer, who effectively played the roll of airline stewardess as she said “Bah-Bye” to 4 Agencies sinking more than $23 Million in revenue for the company in 2007.

I’ve never really understood this move, and for the life of me still can’t grasp why any company would toss any business overboard. However, I also agree that it’s their company and they are free to do business with whomever they choose too. More importantly, for me at least, this move in no way effectively addressed the real issue at hand.

So what was it about Carnival that was so different? How did they respond to the issues and controversy swirling around concerning “card mills” and Travel MLM’s who abuse the FAM privileges that ARE designed for those that actually support the industry?

They now require a minimum of 5 bookings with them in a 12 month period in order to be eligible for a FAM. Imagine that? Everyone involved in this industry needs to support and sell their product BEFORE being able to take advantage of a reduced rate with them.

How do you like them apples?

What this so effectively does is eliminate the abuse yet save the account for future growth and obvious profits. Is it any wonder why they are called “The Most Popular Cruise Line in the World”? Because they’ve so effectively and succinctly addressed the real issue, they are able to keep all business avenues open.

Now comes the real question…

Will other suppliers and vendors see this in the same light as I do? Will they see this as an effective alternative to closing the door on impressive numbers from a bunch of part time Referring Travel Agents? Can they have their cake and eat it too?

My bet is that the Traditional Agents will not see this as an effective move. Like most, it’s either black or white, it’s either /or. And we can’t forget those that are so closed minded and just want Travel MLM’s gone, shut down for good. I do know of some however, who do believe we may be able to co-exist and may agree that this is a step in the right direction.

While I do not believe this closes all the issues, and there is still more work to be done. This IS a good move for all concerned, and most certainly a step in the right direction to as we like to say “legitimize” the industry.

Way to go Carnival!

Are the other suppliers listening?

PS – While looking for a picture to post with this post, I found this, and came very close to using it. I decided not too, but thought is was hysterical and wanted to share it with all of you anyway. Too funny!

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I’ve been doing some reading and have gotten plenty of e-mails, calls, and comments on my Blog concerning the results of the One Day Sale held last month. I’ve notice, and I have to admit personally, that what was actually released to the public about the One Day Sale, was not all that informative. It was extremely short, and lacked clarification as to what “the numbers” actually mean, or how significant it really is that one company booked 12,000 passengers with one Cruise Line in one day.

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