My how times have changed. If you would have told me that I’d be able to invite my Facebook friends to a live Sail-a-thon with “The Most Popular Cruise Line In The World” a year ago, I’m not sure I would have bought into that idea. Don’t get me wrong – I would have loved the idea! (I love anything that’s technology related and easy to use like Facebook.) A year ago however, it would have been hard to imagine corporations like YTB and Carnival buying into Facebook as a means of promoting business.

Today, not only does a promotion like this make perfect sense – but it becomes a reality tonight as YTB hosts it’s first Sail-a-thon using Facebook with Carnival Cruise Lines.

I’ve got to hand it to YTB, they’ve come up with another idea that’s new and innovative that captures a very large paradigm shift in social networking. It’s hard to pin down exactly how many people actually use Facebook these days, but the most reliable source I’ve been able to find is Facebook itself with over 250 million users as of July of this year. I’ve seen numbers of 100 million more by this time, but regardless if the numbers are right or accurate – it’s a HUGE number of users that interconnect via one massive network.

Think about how easy it is to post something to your Facebook page, inviting friends back to a place they enjoy hanging out anyway to interact and talk with others on the worlds largest social network. It’s a perfect marriage of the right companies and the right social network.

The 6 hour event (which runs from 6:00 pm to Midnight Central Standard Time) isn’t just about sales – it’s designed to be educational and fun. If you join us tonight – you’ll learn the following tips and tricks directly from YTB and Carnival:

- Learn why you should book with YTB
– Learn how to find the best fare
– Understanding what type of fares are available
– Learn when you should you make a reservation
– Learn how to select the best cabin/location
– Learn what constitutes a group
– Learn what types of groups are there
– Holiday Gift Certificates
– Cruise Sale offer — 2 category upgrade

If you want to learn and interact with others, simply pull up YTB Travel Network President, Kim Sorensen’s Facebook page. You can get involved by asking questions, answering the polls, sending in pictures of your party or a previous Carnival Cruise you’ve been on. YTB will have members of the creative team on the page during the entire broadcast to keep things lively and entertaining throughout the evening.

Carnival appears to be pumped about this event too. Ann Sedgewick has been sending her subscribers updates all week – offering up ideas and promotional materials to use to get the word out. Carnival was the one who started this whole Sail-a-thon concept two years ago with YTB. Because they keep coming back for more (this is our 4th event with the Cruise Line) I can only assume that the events are working for them. Why else would they keep doing it? In addition, other vendors like Princess and Pleasant Holidays have seen how easy and inexpensive these webinars are and have joined YTB to host thier own events.

Also, just to clarify – this Carnival event is exclusively with YTB. I encourage you to join me and thousands of others for the webcast, at your leisure from the comfort of their own home. It’s going to be a great event, a lot of fun, great offers and GREAT information for all; whether you’re a seasoned cruiser or first timer! Pick a cruise tonight or purchase a gift certificate to choose later if you’d like. You’ll see certificates ranging from 3-8 days with prices from $358 for a cruise for two. (Yes, TWO, not per person which makes this one very attractive offer!)

Also in honor of Veterans Day, there’s a month long promotion going on with special pricing and category upgrades to say “Thanks for your service”. So if you or anyone you know has sacrificed with service for this great Country, be sure to be part of tonight’s events.

It’s a winning combination any way you look at it – and it’s fitting that YTB is part of it.

Remember, the event starts at 6:00 pm Central and you can go to BandBVacations.com to find the video link and YTB Travel Network President, Kim Sorensen’s Facebook page to ask questions, interact with others and win prizes just for participating. It should be a really good time and since you’re probably going to be on Facebook anyway tonight, might as well get yourself an exceptional deal on your next cruise with Carnival Cruise Lines!

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In all the years I’ve been cruising, I have never seen prices better than they are right now. What’s even more amazing is that when fuel surcharges hit about 9 months ago, prices were never higher. So why the HUGE drop?

Simple…supply and demand.

I’ve known for years, (even before I ever got involved with YTB) that there are certain times of the year that prices are better than other times of the year. For example, starting in August, through November you can find by far the best fares going to the Caribbean. A couple things happen starting in August that cause sales to slump. One is the school year starts, and most families have already taken their summer vacation, but more importantly for the Caribbean is hurricanes and the fear of being stuck in one during a cruise.

What most people don’t realize when it comes to hurricanes and cruise ships is that Lines keep a very close eye on what’s going on, (they do have all the modern amenities to track weather patterns) and can steer clear of any danger. We were in the Caribbean during Hurricane Lenny in 2000, and again during Hurricane Francis in 2004. Both times, we were diverted away from harm, and during Francis, we ended up out at sea for a couple extra days before is was safe to come back in.

Can you imagine? Stuck on a luxury cruise liner for 6 days with nothing to do but eat, sun, swim, massage, and gamble at the craps table? I use this video all the time for anyone who thinks their going to be rocking uncontrollably out at sea during a hurricane. People just don’t realize that the likelihood of being stuck in one are slim to none.

Today, just in case you haven’t heard, the media has been screaming for some time on how bad the economy is. Again there is fear that is keeping people at home instead of going out and enjoying a vacation. But because people are staying home, cruise lines, resorts, and hotel rooms are empty. I have team members in Vegas, and I was also listening to the radio a couple days ago. The airport is barren, with a small fraction of the traffic flying in and out of there than there was even 6 months ago. Las Vegas, rates are down in some cases more than 50 percent. Some of those four-star Las Vegas hotels that used to go for $200 to $250 are in the $80 to $120 range.

I was putting my newsletter together this weekend and wrote about Trafalgar who is offering 2009 Europe vacations at unbeatable round trip airfares to Europe starting as low as $459 per person (plus tax) for 56% savings!

Even Disney is offering gift cards or they throw in 3 extra nights with the purchase a 4 night stay. DISNEY!

The entire industry is offering deals in an attempt to intice people to come out of thier homes, and I’ve got to say, the smart ones are starting to take notice of the value that is out there right now. Vacations and trips that were totally out of reach a year ago are starting to fit into budgets and some (not all) are starting to pull the trigger.

Some deals are just too good to pass up, and I’ve been able to talk to clients who are starting to plan, at times more than a year from now to take some trips that are within reach financially. Other times, like my neighbor who asked about Disney just 4 months ago and found it too expensive, is now looking at the 7 night package for the price of 4 with her family. (It pays to have client profiles on file folks!)

I’m even looking at packages for desinations that were always places we wanted to go, but with prices so low right now, the timing couldn’t be better to start putting them on the books and saving thousands.

Opportunities never go away, they simply go to those who are smart enough to take advantage of them. For those of us in the Travel Industry right now, you’ve got some of the best deals out there right now.

With this hurricane concerning the ecomomy out there in the media, it’s your job to help clients understand the reality of the situtation. What thier being told isn’t nessasarily true, and the timing couldn’t be better to take that dream vacation and save thousands in the process.

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Remember the rumor late last year that a MAJOR supplier was going to send notice to a MAJOR MLM/Card Mill that they will be parting ways January 1?.

While a name was not mentioned, you certainly know the drill.

Who could it be?

Is the cookie starting to crumble?

Are suppliers beginning to see the light?

The same unsubstantiated and bogus claims and speculation that’s simply thrown out there to cast doubt. You would think a former journalist would know how to confirm information with a “reputable source“, but that’s not important when you need to squash a company and a business model you don’t agree with.

Turns out the rumor of a major supplier cutting someone in this industry off was true. But it wasn’t YTB.

Sorry.

If there’s any rumor or bad news going around the Travel Industry, YTB seems to always pop up as the one who it’s got to be about. If someone hears about downsizing, it’s got to be YTB, not Liberty Travel. If a company is rumored to disappear in the middle of the night without warning, it’s got to be YTB, not Cruise Value Center. If someones not paying their Agents, it’s got to be YTB, not Joystar.

While all three of these agencies have lawsuits pending in court, who is everyone is talking about?

YTB.

I guess it’s true that dogs don’t bark at parked cars.

Most recently the hope was that if a supplier is going to cut anyone off, it had to be YTB. o supplier was named a few days ago after a dot was left missing, (Omitted from a list along with dozens of other suppliers we do business with) which conveniently justified pinning the supplier where they wanted, on YTB. Even after myself and others questioned the validity, the rumor persisted, until it was finally squashed by the supplier themselves.

Now there’s a novel idea, instead of guessing, ask the source. Who knew?

News confirming the supplier/agent rumor came late afternoon first by phone, and then confirmed by a trade publication that Carnival has cut off Joystar in this absolutely hideous and embarrassing chain of events.

Because Bill Alverson has a ties to a failed MLM back in the 1990’s, you can bet your bottom dollar that this will somehow give MLM a black eye. For the record, I never considered Joystar an MLM, it’s just not the same structure, and I don’t know if anyone would be able to accept that it management that runs a company into the ground, (think Enron here) not a model.

For the record, Carnival is not terminating Joystar because it’s a “card mill”, Carnival is doing what right for the Agents who booked their clients with the cruise line. Joystar has not and is not paying it’s agents their commissions owed them. Those who were with Joystar and now with another host can move future bookings, if they have not been paid in full, to the other host “upon written authorization of the traveler”.

I’m still attempting to put together a legal liability due to an involuntary bankruptcy petition that was filed on January 2nd. From what I understand the liability in this “involuntary bankruptcy” could land on Carnival if they continued to accept bookings from Joystar. If true, (and I’m still attempting to verify at the time of this writing) we could see other suppliers follow Carnivals lead terminating Joystar from future bookings. “Involuntary Bankruptcy” is not all that common and I’m sure there are links out there, but I don’t have the patience to understand “legal talk” right now.

Just don’t be surprised if you see more suppliers make this move.

Because I’ve written about Liberty, Cruise Value Center, and now Joystar issues in our industry, I’ve received both e-mails and phone calls from former Liberty Travel employees, Cruise Value Center clients, and now Joystar Agents who simply don’t know what to do. Clients with Cruise Value Center are the easiest to direct, as long as they have a booking number, but Liberty Travel and Joystar appear to be in a real quandary right now. What’s frustrating for me is that very few seem to care. These Agents, especially Joystar, have had income suddenly cut off.

Agents with Joystar have been without commissions since September and are struggling right now to come up with the money to fight for what’s owed them. If you’d like to help or if you are one of the Joystar agents that are owed commissions, you can find information here.

Maybe it’s time to start looking at and taking care of some of your own?

Author’s Edit: It appears that Norwegian Cruise Line has also ceased doing business with Joystar as just reported in TravelPulse. Effective immediately, “The company will no longer accept new reservations from Joystar or any of its affiliated agents,” an NCL spokesperson said. “NCL will continue to service existing Joystar reservations booked prior to Jan. 5, 2009.”

In another developing story, Wheel of Fortune has also gotten into the mix after a sister company of Joystar, VacationCompare.com, failed to provide the prizes to Promotion Consideration, who arranges prizes for game shows like Wheel of Fortune.

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Shopping for that perfect holiday gift?

What do you get for the person who has EVERYTHING?

What about the person that’s SO hard to shop for?

Have I got a stocking stuffer for you!

It’s that time of year again. YTB’s second annual Carnival One Day Sale. Carnival Cruise Gift Certificates are available NOW from BandBVacations.com. Choose from 18 different Gift Certificate options available for online purchase through December 31, 2008. (Don’t think you could miss it…but it’s that LARGE ad with the Carnival Funnel wrapped in Christmas lights…)

If a gift certificate isn’t you type of thing, we also have over 100 Carnival Cruise Specials if you head to our Group Bookings page. I would suggest you look at this entire list of groups. (Although it may take some time with well over 500 groups at any one time.) This page is ALWAYS the first place I look for clients because it’s the one place I know that can’t be beat when it comes to price. And please don’t think you’ll be stuck playing Parcheesi all week if you book with any one particular group. You’re free to do what you want, when you want, and the group probably won’t even know you booked with their group. But you can take advantage of the special group pricing to save anywhere between $50 and $250 per person.

If you’re not sure about which cruise you’d like, that’s fine too, the Gift Certificates are a great save now, cruise later option. This way you can let someone decide on their own what cruise they might like, or even when they want to go over the next 18 months.

By the way…all of these Gift Certificates can be upgraded to ANY cruise of their choice. Simply pay the difference. I have a certificate valid for a 3-4 day for two, but want to take the entire family on a 5 day this spring. The Promotions Department at Carnival will be extremely accommodating for any upgrade and use what you have to fulfill you dream cruise.

If you’re just now thinking about a cruise for a stocking stuffer, you might not know where to begin, or what is offered in regards to ports, destinations, and the wide variety of selections available. To help out with that, review the following documents for options.

CCL DEPARTURE PORTS
CCL MORE FUN EVERYWHERE
CCL FUN SHIP FINDER
CCL 2009-10 CRUISE CATALOG

Of course, you could also join YTB tonight, December 4 from 5 -10:00 pm CST for a live webcast from YTB Headquarters in Wood River, Illinois. (Contact me and I’ll send you the link.) While you certainly don’t have to watch Coach, Kim, and Scott, and Carnival’s own Ann Sedgwick, but last years live webcast was a lot of fun. Last year’s event was loaded with all kinds of information on why a cruise is not only a great value, but has all kinds of activities and options to make your experience enjoyable.

Regardless if you want to watch or not, phones will be open till Midnight CST at the Home Office to take your reservations, with a special reservation number 800-400-9382. Of course, I’m available at 678-458-5812 at any time. (Even later in the month, or any time for that matter.)

Our goal is to be #1 with the #1. There’s a reason why Carnival is the Most Popular Cruise Line in the World. We’ve sailed with Carnival so much, they feel like home. We know the ships, we know the activities, we know the benefits.

Regardless if you’re a seasoned cruise veteran like us, or a first timer, a 100,000 ton cruise ship could be the most unique stocking stuffer your special someone has ever seen.

Bon Voyage!

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Do You ZamZuu?

If you’ve been with YTB for any length of time like I have, you know how slow things can be this time of year. Most people, as they should, are focused on Holiday activities, and the thought of booking a large vacation, or starting a new business is one of the last things on peoples minds. On the other hand, many use Christmas money to book a vacation, or have New Years Resolutions that creates a tidal wave of prospects looking to start a new business or trying some new venture.

YTB is getting into the Holiday Spirit with a Holiday Sales for both Clients and potential Travel Store Owners.

I wrote Monday about the One Day Carnival Sale going on this Thursday with exceptional deals and stocking stuffers, (if you can call a 100,000 ton cruise ship a “stocking stuffer”!) While your free to let your friends and family decide just where they want to go with these Gift Certificates, we also have some great deals on our Group Bookings page with pricing to include port charges, taxes, and pre-paid gratuities. (We have a PDF here you can download and print to help decide.) Purchase of these group packages can be turned into a “stocking stuffer” from Santa for each of the guests. (I’ve done it in years past, just ask me how!)

Next, for those who are looking at starting a Home Based Business in 2009, we have a couple of FIRST TIME incentives to get you going this Holiday Season.

How would you like to see if YTB might be a good fit, but can’t find the cash to see if selling travel would be your thing?

From now until January 10th, you can become an Affiliate of YTB for only $250. You recieve all the great niche sites available such as Golf, Romance, Outdoors, and Flowers, with your first months hosting fee is waived, (a $49.95 value), and the ability to earn 30% commission on all travel sales you produce.

Find out just like I did that selling travel is easy? NO PROBLEM. You can upgrade to 60% for an additional $250 at any time.

YTB can also save you some money if you looking to go all the way and earn (like me) 70% commission on all sales and upgrade from Affiliate to RTA for only $499.90. Save now through January 10th, and YTB will throw in your second and third month hosting fee, (a $99.90 value) and provide complimentary First Class Training to get you started on the right foot. (a $149.00 value)

That’s a savings of $250 just for the Holidays!

Once you complete the First Class Training and pass the required test, you can then upgrade to 70% commission when you book travel either off your Travel Site or directly with suppliers. (You will remain at 60% commission until First Class Training is taken and passed.)

All the details on how to get started with your own state of the art Travel Store can be found here.

Tis the season of “wise buys” and with this economy, (Now “offically” a recession. Who Knew?) people need to look for value as a consumer and as a business owner.

With savings like this, it makes for very “Happy Holidays”!

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Do You ZamZuu?

I can’t think of a better way to get going again after an extended weekend like we just had than hosting a “Travel Party”. I love weeks like this. Everyone is longing for more vacation time and looking to get back into that relaxation mode. The only difference I can see is possibly replacing “turkey” with “lobster” when it comes to stuffing ourselves. Short breaks like this, spending time with family, (mine who by the way are still here) and getting a break from traffic, time clocks, and office politics remind people how much they need a vacation. I love the sparkle in people’s eyes when the subject of travel or vacations comes up. It never ceases to amaze me how this subject is so universally loved by everyone. I’ve yet to meet anyone who’s told me;

You know, I’ve tried one of those vacations once…HATED it!

No, bringing up the subject of vacations is something everyone loves to talk about, and for some, you can’t get a word in edge wise. Not a big problem, but some do tend to go on and on about how much they just LOVE the destination they came from or the destination they’re looking to head to next. With the economy looming over everyone’s head these days both agencies and suppliers are looking for that edge to help increase both visibility and sales.

This week, both YTB and Carnival appear to have that answer. Apparently, Carnival was pleased with the outcome of last years 24 Hour Cruise Event and has come to YTB again to help boost last minute year end sales to help both our bottom lines. Back in October, CLIA held its annual “World’s Largest Cruise Night”, which in years past has produced fourth quarter sales for both agencies and cruise lines. Last year the month long promotion for CLIA produced some 17,852 cruise bookings, however I’ve yet to see any hard numbers on this year’s event. YTB’s own cruise sale last November produced 12,000 passenger bookings. (Although, critics like to cut the number of “passengers” in half.)

This Tuesday, December 2 at 7:00 p.m. in each time zone, YTB will host the World’s Largest Travel Party in several cities around the country.  All locations are teaming together to host one huge event. The cities include:

• Atlanta, GA
• Baltimore, MD
• Boston, MA
• Chicago, IL
• Dallas, TX
• Denver, CO
• Detroit, MI
• Houston, TX
• Kansas City, MO
• Miami, FL
• New York, NY
• Orange County, CA
• Philadelphia, PA
• Reno, NV
• Richmond, VA
• San Diego, CA
• San Francisco, CA
• St. Louis, MO
• Tampa, FL

At each location, door prizes will include one free cruise certificate (for guests only) and five tickets to YTB’s 2009 National Convention for Reps or Travel Site Owners. Rooms at the live venues will have a party atmosphere with round tables, fun music, snacks, and drinks. (No alcoholic beverages.) The Cruise giveaways for two are for guests only, and you must be present to win. There will be a short video entitled “Cruising, the Best Vacation Value” followed by a live feed from the YTB Home Office via streaming video. After the presentation a flyer with the December 4th Sail-a-thon Cruise Specials will be handed out in addition to the free cruise drawing for each city.

On Thursday, December 4th, there will be a live webcast from 5 -10:00 pm Central from the YTB Headquarters in Wood River, Illinois. Phones will be open all day till Midnight Central Standard Time as well.

RTA’s have an opportunity to invite friends and family over for this Carnival Cruise Night on December 4th to watch Coach, Kim, and Scott, along with many guests, through a live webcast sales event. There will be dozens of cruise specials and a live team ready to take reservations. Travel customers can also choose from 18 different Gift Certificate options available for online purchase through December 31, 2008. Certificates are valid for a 3, 4, 5, 7 or 8 day Fall Cruise for Two and most include all Government Taxes, Fees and Gratuities. ALL certificates are upgradeable if desired and are valid for up to 18 months. Upgrades are never a problem at the time of booking, simply pay the difference.

It’s nice to see Carnival and YTB teaming up again in this way. I’m not aware of any other supplier who teams with a single agency such as this, but then again, no other single agency has the potential to reach as many customers at one time as YTB does. It’s very unique to our model and our company.

It’s all in an effort to “Be Number 1 with The Number 1!”

Happy Sailing!

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Are you as tired as I am over all the trash talk about YTB’s stock? Honestly, I’m sick of it. It’s as if YTBLA.OB is the only stock out there that’s down in the dumps. You’ve got to be hiding out in a cave somewhere not to realize that the markets overall are…well, in the toilet.

While the market has many running in fear, others are banking on the fact that the market will eventually turn in an upward trend. Most people would think someone would be crazy to actually be buying stock these days. Yet, that’s exactly what many of the super wealthy would have done in order to make their fortune. It’s times like these that would explain why Warren Buffett bought a considerable amount of stock at the end of the third quarter. (And if you’re thinking he sold a bunch, think again.)

The “Average Joe” simply can’t stomach what’s going on right now. That’s why we’re seeing the selling frenzy that we are, and also why critics appear to be focused on YTB’s stock specifically. It helps give the perception that the company is in dire straights and won’t last. Our third quarter numbers did a significant job is dispelling those rumors after their release. While there is a considerable amount of excuses following YTB’s profitable quarter, it did cause some of the most hardened critics to actually state that the numbers actually turned out better than they expected.

I would assume that’s why the focus has been shifted so quickly to the stock. It’s the one thing critics can point to that doesn’t look all that rosy, nor is bouncing back. The picture they’re painting is as if all other sectors are doing just fine, and it’s only YTB that’s having the difficulty holding on to its price. (Even with a profitable quarter.)

This attempt to spin the stock got me thinking how YTB compares to other stocks, more specifically, the travel sector since YTB of course knows nothing about travel. (Even after our 8 year run in this sector and being named in Travel Weekly’s Power List the last two years.)

By no means do I claim to be some type of stock expert. Far from it. But anyone with a pulse should realize that the markets, even after the election, continue to tank.

After pulling up various stocks to compare with YTB’s I started noticing that the broad brushed picture being painted isn’t what our critics claim it to be. (Big surprise, I’m sure.) Nor did any one sector in our industry lead in the categories I checked. About the only sector I was not able to check thoroughly at this time were other Brick and Mortars. (Most according to the Travel Weekly Power List are privately held.) I also tried to pick stocks that most everyone would know, even if you’re not “in” the industry. (Hogg Robinson Group, being probably the one exception.) Since there were so few public Brick and Mortar Agencies, I did use both American Express and Boeing who do own “Agencies” but obviously have diversification which neither look to either help or hinder their performance over the last year.

Here is an overview of the industry representing Airline, Cruise, Brick and Mortar, and On-line Agencies.

YTB (as noted by the blue dot) ends up pretty much “average” compared to the other stocks in the industry. Since there are so many in this sample, I’ve taken each industry and broken it down into segments for ease of reading.

Our first sector is how YTB compares to the Airline Industry. Companies are color coded and YTB will remain blue. Companies sampled with YTB are Continental, Delta, US Airways, and Northwest Airlines.

Next is a one year snap shot of Brick and Mortar Travel Agengies, which include American Express, Boeing, and Hogg Robinson Group.

Would a one year snap shot of on-line agencies look any better? Take a look at how YTB compares with Expedia, Priceline, and Orbitz.

And our last sector is the cruise industry as we take a look at both Carnival and Royal Caribbean.

After looking at this again, maybe Royal Caribbean should be the one in red…

So what gives? Why all the focus and fuss over YTB’s stock when obviously YTB appears to be on par with all the other companies in the market?

Because that’s what critics do. It’s something for them to talk about to give the perception that the Network Marketing business model is flawed or inferior to what they consider a tradition business plan. It’s all about perception to add fear and doubt about your choice in the industry.

They want you to go back to something more “legitimate” or “secure”.

So let me ask you. When it comes to the stock market, which one of these stocks above look to be more secure to you?

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