I wanted to give “yenz guys” a heads up. (That’s Pittsburgheze for “Ya’ll” here in Georgia)

I don’t plan on posting anything next week here on the blog. Instead, I’ve been contracted to write for another company and a pretty extensive project. (Which will remain nameless.) Being as visible as I am and with hundreds of posts over the years, people do contact me from time to time to write. I’ve been told numerous times that I have a style that’s not only very personal, but entertaining.

While I don’t actively seek out this type of work, I’ve written for several companies and blogs over the last two years that has not only been a lot of fun, but turning into a profitable little business. This particular project is extremely time sensitive and with the amount of articles they’re looking for, I’d much rather focus my time and energy busting this out.

I’ll be back as soon as I can. (Most likely a week.)

I’ve heard it said that if you find a way to get paid for doing what you love to do – you’ll never “work” another day in your life. Well, I’m living proof of that. It’s not always easy, and it’s not always a bed of roses – but it certainly beats punching a time clock and making money for someone else in a dead end J.O.B.

Besides, I’m far too spoiled at this point with the ability to call my own shots, and create my own schedule.

Not to worry, the Newsletter will still go out as scheduled and if I happen to find anything during the week that tickles my fancy, I may pop in for a quick post – but don’t count on it.

Until then…

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Do You ZamZuu?

I really enjoy reading other blogs – especially when they’re entertaining and fun to read. One of my favorites happens to be John Heald’s blog.

If you don’t know John, you probably should if you’re part of the Travel Industry. John’s the Senior Cruise Director for Carnival Cruise Lines and started blogging back in March of 2007 about his experience on Carnival’s latest and greatest ships. According to John (and I have no reason to doubt this) in that three year span he’s had over six million visitors to his site. Many have become loyal readers like me.

John came to Carnival in 1985 and has held the position of Senior Cruise Director since 2004. As Senior Cruise Director, he’s had the privilege of being Cruise Director for the last nine ships Carnival has launched. His latest appointment on the Carnival Dream has been – extremely entertaining to say the least.

I’m not one who appreciates British humor as a whole. There are a very select few that I have come to enjoy over the years, and John happens to be climbing up my list of favorites.

It’s not that John doesn’t take anything seriously. There’s plenty of evidence that he does (otherwise he wouldn’t be entrusted with the position he currently holds) but his perceptions about every day activities and customers complaints are a real stitch.

It’s evident to me that John’s blog has become a real labor of love. The time he takes to answer questions, provide insight, and even pull a couple of favors for customers shows a true loyalty to his readership and his company. He’s become a true ambassador for Carnival.

My personal favorites happen to be customer complaints. The more outrageous the complaint, the more outrageous and funnier the response from John. And for me, that’s a trait we all should have. Too many people take themselves and their perceptions far too seriously. How anyone can complain while on a cruise is something I’ll never understand. (They’re on a cruise for goodness sake!)

Everything is neutral and nothing has meaning except for the meaning that you give it. John not only handles complaints in stride, but with humor. He’s not mean or nasty about it any way – but certainly puts any complaint in it’s place with a sarcasm and lightheartedness that everyone could use more of.

John’s become such a prominent fixture in the industry that he’s been invited to open Travel Weekly Cruise & Tour Virtual Conference and Tradeshow at the end of this month. This two day event held on March 30 and 31st will give you an opportunity to hear John via the live webcast designed to promote and educate the joy of cruising with the industries finest.

Regardless if you can make Travel Weekly’s Virtual Tradeshow, you owe it to yourself to check out his blog for insight and a number of good laughs. You and even subscribe via RSS for updates right in your inbox. It’s been a great escape for me, if only for a few minutes, and I always come away with a smile – and to me – that’s what life’s all about.

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Do You ZamZuu?

You’ve probably figured out that I enjoy writing. I started blogging back in December 2005 and because I enjoy the activity, I’ve not only kept up with it, but expanded my writing over the years. Almost two years ago I started a YTB newsletter that goes out each and every week to thousands of subscribers. About 9 months ago, I was invited to write for Examiner.com, and added that to my list of weekly writing. For some, that might seem like a lot of work, and while I do spend time typing away each week on this keyboard, I hardly consider this “work” because I enjoy it.

I’ve been consistent about my writing and created a ton of content here on the internet. As a result of those two factors, I’ve gotten some pretty solid exposure and page rankings on several different topics. To write something, and then see it indexed on Google less than 20 minutes later can be a real kick. Most bloggers would die for any type of ranking on Google, let alone first or second page views. 

I can’t think of another format (that being the internet) where an average guy like me can create a following because of its open source and the way search engines index and pull up information on any topic you could imagine. Think YouTube, BlogTalkRadio, and the millions of blogs out there that generate millions of clicks each and every day. Each medium giving the average Joe a place to share his or her ideas and subject matter.

For some, that’s part of the charm. For others, it’s a real threat.

Examiner.com was created for those looking for a local angle. Examiner’s slogan states “insider source for everything local”. Topics range from bar hopping to the latest attraction at the zoo. These niche topics and markets have created a staggering amount of content on the internet, each with its own niche both by location and subject. Would the vast majority of the information found on Examiner.com be considered “newsworthy”? Hardly. But I don’t consider Tiger Woods, Sandra Bullock and Weezer “news” either.

Time Magazine (and I would assume other news organizations) have taken notice on how well a bunch of “Pro-Am’s” (not yet “professional” writers, but not “amateurs”) have overtaken first and second page search rankings. Other news organizations also compete in part for Google, Yahoo!, and Bing page rankings to garner readership on the internet. Low and behold, one “Professional” appears to be a bit upset that a bunch of “Pro-Am’s” are getting better search rankings than they are.

As someone who doesn’t have the kind of money Time, CNN, or any other new conglomerate has, you learn things when writing on the internet. Tags, categories, key words, social media and linking all help attain visibility in this massive space. Content however is still king when it comes to the crawlers and spiders finding you and then prominently placing you in what’s known as organic searches. When I made the switch over to hosting my own blog with WordPress a little more than a year ago, I brought all three previous years of content with me. Because of that content, the new Just Picture It Now blog was not only picked up, but indexed within a period of days instead of months.

A bloggers dream come true.

However, getting noticed on the internet does have drawbacks. Attaining visibility also means that your going to attract some readership who frankly don’t agree with your point of view or the company you keep. Because their opinions are obviously more important than yours – often times they’re going to tell you so. And I can tell you from personal experience – it can be down right nasty and bizarre at times.

If you’re not ruffling a couple of feathers – you’re simply not doing a very good job of getting noticed. Look at YTB. Here’s a Travel MLM that’s name is probably more recognized in the travel industry than three quarters of all the other Agencies out there. Not only is it a household name for most who work in the trade, it gets the entire industry in a tizzy every time these three letters show up in a publication. (Just look at the ridiculous communication and emotional outbursts in Travel Weekly’s latest YTB article if you’re not sure how emotionally charged the subject is.)

But like the travel industry, news media has also changed due to the internet and how stories and content is consumed. If you’re like me, you can’t stand main stream media because of it’s bias, the lies (mostly by omission), distortions, and often ulterior motives that many in the mainstream media adhere to. Let’s also not forget how they attempt to create a stories with the way they badger and quarry certain topics. I found the Tiger Woods fiasco a complete sham with the way they sensationalized his accident.

All done for some sort of story and the almighty buck.

And that my friend is what it boils down to here. There is gold in the form of ad revenue from the thousands of topics and millions of articles written on the pages of Examiner.com. Like Network Marketing, there is also power in numbers. According to Time article Nielsen ranks Examiner.com as the fastest-growing Internet news site in the U.S. I can also tell you that Alexa ranks Examiner.com higher than Time.

Which brings us to the question of just how this happened. It certainly wasn’t money. (Examiner.com doesn’t pay but a penny per page view on average.) No it was something much more powerful and effective. Grass roots efforts using social media like Facebook and Twitter and the relationships they create make Examiner.com a force that mainstream media simply can’t create or compete with.

For me, I’m getting another kick out of David beating out Goliath for the time being. Examiner.com is still very young and has some growing up to do. (Both from a corporate side and a truly personal level.) I think it has a good shot of finding it’s own voice however – based on the model and the passion it’s writers have about their particular interest and topic.

One things for sure; the time has come for Examiner.com. Good or bad, people are taking notice and that creates even more readership and popularity. Some I’m sure will be picked up by the same “news organizations” who are starting to poke and pry. (There are some really good writers on Examiner.com) Others don’t have the stomach or self worth for anyone to criticize a single thing they do, so they’ll probably just quit and find another, more respectable place to hide. Some will take an “I’ll show you” approach and start polishing their craft, or contributing to others on how to be better writers.

Me…I just love to write – and thanks to the internet, this blog and Examiner.com I have an outlet to do just that. If you like it – all the better. If not, don’t let the door hit you on the way out.

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Do You ZamZuu?

I guess I’m extremely callous. After all these years of reading Anti-MLM Zealots perceptions, predictions, and outright exaggerations about life and how they perceive this world – I can pretty much count on the exact opposite view or perception being the one that’s accurate. As a marketer and online entrepreneur, the last few months have been rather interesting as I’ve read, watched, and gained insight to the new FTC Guidelines concerning Blogging, Affiliates, and Advertising that went into effect yesterday, December 1st.

It might surprise you that advertising guidelines haven’t been updated since 1980 – which we all know is long before most of us even had a computer in the home or at the office – let alone internet access. Needless to say, these new guidelines for the internet have been long overdue. For some who like to live on the edge – like it or not – their way of doing business needs to change or they’ll face some hefty penalties if they don’t.

What’s so astounding to me is the reaction of a few really valuable bloggers, affiliates, and marketers, and what they have done recently because of these new guidelines. All of the sudden they’re running scared – some to the point of ending their blogs and affiliate programs because they’re fearful of what the FTC might do. Why? Because they’ve bought into all the fear mongering, half truths, myths, and flat out lies about what the new guidelines from the FTC are actually designed to do.

Based on what I’ve studied over the last few months concerning these new guidelines – those of us who have been doing business ethically and properly, have nothing to worry about. A simple disclaimer that states “duh – I get paid when you purchase from this link on my blog” (or something to that effect) will cover most of what you see on a blog like this one.

Yes, I know that adds (like the ones to the right) are painfully obvious. It might surprise some that there are people who take issue with the concept of sharing a portion of what they purchased with the person who introduced them to the product. YTB and other Travel MLM critics provide a perfect example of this type of stupidity and wealth envy. The thought that I get paid commission when I simply point someone to my “Booking Engine” and receive actual money when a service or product is purchased from my site is unethical and deceptive to them.

Why? Because in their mind I didn’t do anything that warrants a commission. I didn’t “work” for that sale in the same way they’re familiar with. They call it lazy – cheap – and a scam.

Look, I’m a marketer and entrepreneur and I use various marketing materials and subscribe to various entrepreneurial publications and sites. I’m going to obviously write on occasion about these materials and publications that I like. Why they’re a benefit to me and possibly you. If you find a link to the material, publication, product, or service – there’s a very high probability that it’s an affiliate link and when you find that the benefits, services, products that I talk about will benefit you as well – if you purchase the product like I have, I’m going to receive a commission for referring you to that product.

Now I know that the vast majority could of you care less about me and what I make because every single one of us (including me) are selfish and more interested in our own features and benefits – and what the product is going to do for “me”. (In this case “me” actually means “you”, not “me”.) However, there are those who believe it would be deceptive – unethical – immoral – or otherwise fraudulent that someone would be paid for writing and promoting such products without actually telling you that they are getting paid when you purchase these products, services, publications, or materials.

So let’s just cut to the chase here, and tell you that I believe that I provide a very valuable service and product with both this blog and my weekly and monthly newsletter. While I do enjoy and find writing extremely rewarding and gratifying – simply writing without adds, products, services, and other materials in hopes that you will find value and eventually purchase them for yourself, producing income for myself and my family – this blog and newsletter wouldn’t garner the type of quantity and quality that it does because it wouldn’t be worth my time and energy.

The bottom line here is that you’re going to have to tell people upfront that you’re going to be paid or that you received a perk (free copy, or promotional piece) when you write about these products from here on out. For the vast majority of people, they’ll not only find it refreshing and incredibly admirable (which in turn adds more credibility for you) but it helps build your relationship with your readers and subscribers.

For those who have the wealth envy complex and issues with an average guy like me actually obtaining monetary compensation or a perk for writing may never understand or accept this concept or technology. You simply need to accept and understand that their fears and phobias are their own.

If you want a very good overview and explanation of what these new guidelines consist of and what they mean to you as a marketer, blogger, and affiliate the best resource I’ve found was from Jim Edwards. (Through my tax guy affiliate, Ron Mueller) Jim has a great interview with Rich Cleland, Assistant Deputy at The Federal Trade Commission. Rich and Jim will not only give you the best in depth interview I’ve found, but puts the whole FTC Guideline issue into the proper perspective.

You may find, like I do, that these new guidelines are designed to help your business and credibility – not hurt it. You’ll also find , like I have, that there is very little that you’ll need to change in order to adhere to the new guidelines if you’ve been using your noggin and practical common sense.

And no, I’m not being paid or compensated to tell you that. ;-P

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Do You ZamZuu?

I did a phone interview about a week ago with my good friend Samuel over on Traffic Is King. We talked at length about blogging, Social Media, creating your niche, finding your voice, and how to become an authority on the internet.

Some of the topics we covered:

• How I got started in the travel niche
• How to be viewed as an authority in your niche
• How to have readers hungry for your content
• Using relevant social media tools at appropriate times to connect with your readers
• Silencing your toughest critics and getting them to send you traffic
• Remaining the Top Dog in your niche and maintaining your readership

This was a really fun interview for those that have been following me over the years.

Listen to the call over on Traffic is King.

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Do You ZamZuu?

I don’t know if you saw one of the headlines on the front cover of Travel Weekly’s Power List issue on Monday or not. If you didn’t because you were too caught up in the Power List rankings, I certainly can’t blame you. Regardless of whether you saw the headline or took the time to read the story, it’s another example of why we need to conduct our own due diligence when making any decision.

I’ve told people for years “don’t believe a word I say, unless you can verify it on your own to be true”. I wish I could take credit for such an insightful quote, but I have to give credit where credit is due from individuals who are far more successful than I. I first read this quote at the beginning of “Secret’s of The Millionaire Mind” by T. Harv Ecker, and while I have not listened to Neal Boortz and his syndicated radio show in quite a while, he also quotes this same phrase continually.

With the advent of internet information and the ability to find reviews and opinions on just about any subject you can imagine, it’s not all that difficult finding something you can trust as truth these days. Long before I got involved in YTB I would frequent and post on Cruise Critic. I found it a great resource to ask questions and obtain information about a particular ship, a port of call, or things to do and see while enjoying my favorite form of vacation. Back in March, Cruise Critic and Royal Caribbean came under fire for what Tripso called “paid cheerleaders” who manipulated the board for personal and financial gain. The entire ordeal caused such an uproar that one blogger went as far as calling the Royal Champions “shills” and Royal Caribbean “puppet masters” in his blog.

Now TripAdvisor is facing some of the same issues about the integrity of some of its consumer hotel reviews. It may or may not be of interest that Cruise Critic is a subsidiary of TripAdvisor, but to find this type of manipulation out in the open once again should be noted. News broke about TripAdvisor in early June when another blogger found the following notices, posted in red type above the flagged property’s TripAdvisor rating.

“Message from TripAdvisor: TripAdvisor has reasonable cause to believe that either this property or individuals associated with the property may have attempted to manipulate our popularity index by interfering with the unbiased nature of our reviews. Please take this into consideration when researching your travel plans.”

In all, 92 such notices where found on TripAdvisor, and it has stirred questions concerning how many more reviews have been compromised on the site. When TripAdvisor uncovers hotel employees writing glowing reviews, trashing competitors, persuading guests to remove negative reviews or providing incentives for customers to write positive reviews, it posts the notices. In addition, Travel Weekly reports that TripAdvisor posts this notice regardless of whether TripAdvisor and the property have an advertising relationship.

Both Cruise Critic and TripAdvisor have gained considerable notoriety and respect over the years for its unbiased reviews and opinions when traveling. (Even from me.) Regardless of all the fuss and attention over YTB and claims about being uneducated, untrained, and unqualified to promote destinations, sites like Cruise Critic and TripAdvisor have been regarded as viable sources to collect information to form opinions. Truth of the matter is, people value other peoples experience and the relationships they form either with a site or a person. I’ve participated on a number of forums and sites like Cruise Critic and have used sites like TripAdvisor when researching any subject.

What this all boils down to is integrity. I’ve sat here for several minutes in an attempt to communicate just how we as readers can pinpoint and sense integrity or the lack thereof. It’s a gut instinct that most anyone should be able to ‘out’ when reading. (At least I know I do.) While participating in any forum or blog, I can quickly form opinions on who I can trust and who is blowing smoke simply to manipulate my own beliefs and opinions. If you truly need to understand how all this works, head over to Scam.com or over the NoTravelMLMs and in about two seconds you’ll know what I mean.

Both sites are full of doting parents who need to save you because they don’t believe you have the capability of finding or forming your own opinions. Unlike Cruise Critic or TripAdvisor, if you do form an opinion that differs from theirs…about all I can tell you is good luck with defending it. (Been there, done that, and have a T-shirt they gave me that says so.)

There are many oddities in the Travel Industry and being a doting parent appears to be one of them. While I can appreciate the concern, the way this industry gets all wrapped up in saving everyone goes beyond anything I’ve ever seen. Far too much focus and attention is geared on what’s wrong here, instead of what TripAdvisor has done in attempts to correct the issue.

We are after all adults, and adults should be able to make thier own choices and decisions be it an occupation or a vacation. If the wrong choice is made, we should take responsibility for that choice instead of playing the role of victim. It’s sad to see, especially in a country such as ours that was founded on freedom of expression. Yet there are those who spend all thier time and energy being a watchdog for everyone else and manipulating how you should think and act.

You as an individual have every resource and ability to form your own opinions and choices, especially in this day and age. If it differs from others, so be it. Who’s to say that they’re right and you’re are wrong? (Or vice versa) It’s your life and your choice and that’s what matters most.

I’m okay with that.

Are you?

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Do You ZamZuu?

One of my favorite hobbies is frustrating our critics. It’s not all that hard to do when you know the right buttons to push. Exposing the truth with third party documentation typically does the trick. All that’s required is finding the patients and the time to let the truth bubble up to the surface. But when it does, I write about it and it always gets massive attention and criticism from a few of the better known critics. I just sit back and watch the traffic and the boards light up with excuses, justification, and spin.

By no means do I claim to be a psychologist, (I haven’t been able to find an MLM that will allow me to break into that market yet), but you should know that when someone gets defensive or emotional about a subject there is a level of truth (although most of the time at a subconscious level) that what is being said is true about them or the subject their trying to defend. Nobody, including me, likes to be proven wr…wroo…wrrrrr… (Dang Gummit) Likes to be “mistaken” about their beliefs or their stance on a particular subject. For some unknown reason, there is a belief that if they talk about the way things should be long enough, it will magically create a reality for everyone, including me. That’s why you see idiots posting on blogs every day for the last year, along with a thread on scam.com with well over 10,000 posts just on YTB proclaiming how things are in their own little world.

If they claim it’s true loud enough or long enough somehow that will make it true. Problem with that idea is that it’s like me trying to tell you the sky is purple. No matter how loud or how many times I post that the sky is purple, it doesn’t change the color from blue to purple. 

A big reason why I’m talked about and linked to on both sides of the fence is because I provide the truth about our company (YTB) and our industry (MLM). One side of the fence expresses it’s gratitude, while the other side expresses it’s frustration and anger, along with some really obscure illusions about what they “think” our model should be, yet none of these critics have any practical experience in working with MLM’s or Direct Sales.

As a side note: for those of you who want to find out a little more about our critics and why they think the way they do, you really need to read “Secrets of the Millionaire Mind“. This book totally transformed my thinking and beliefs about myself and gave some incredible insight on why people like our critics have these very strange and dysfunctional beliefs about business, wealth, and money. It was a real eye opener for me. I’ve received a number of comments about a post I did years ago about this book and what it teaches. The question is always asked how anyone can claim to know someones financial blueprint based on what they say. Unless you read the book, (and go to one of his free seminars) you couldn’t possibly realize how simple it is. Today, even I can spot someones financial blueprint based on a few comments in a few posts. (Even if they jump up and down claiming that everything’s peachy.)

All this victim talk about how YTB is ruining “their” reputation and “their” industry is nothing more than a bullhorn that life controls them, not the other way around, and until they shut up, take responsibility for their own actions and their own business, nothings going to change for them. And while they wear the mask of knowledge and arrogance they they know better, under the mask lies fear, anger, resentment, and bitterness that they have no idea how to control or get rid of because they were never taught a better, more productive way to think or act.

Which oddly enough brings me back to point.

Back in December YTB rolled out new “Terms and Conditions” for it’s Travel Store Owners. In the terms and conditions one section was found by our critics, which brought upon an onslaught of e-mails and links sent into the Home Office in Wood River.

3.5 – BLOGS, CHAT ROOMS, SOCIAL NETWORKS, ONLINE AUCTIONS, AND
OTHER ONLINE FORUMS
Travel Site Owners shall not use online blogs, chat rooms, social networks, online auctions
sites, or any other online forum to market, sell, advertise, promote, or discuss YTBTN’S
products or services.

What our critics saw was an opportunity not only to shut this blog down, but anyone who is involved in YTB. This policy hands over the keys to the inmates providing them free reign to do and say as they please. And since our critics have such a huge fondness for my style and comments here, who do you think got most of the attention?

As an alternative, I decided to do the following;

Why not open up a dialog with those who are responsible for making the decision and discuss the pro’s and con’s like an adult?

Now there’s a novel idea! With a couple quick e-mails, a phone call and a trip up to Wood River, a dialog has been opened to review this policy and come up with an alternative that could make both sides of the fence happy. Well, maybe not one side, but you have to realize that nothing other than total destruction will suffice for critics who need to blame others for any issues they have.

You remember my friend “No Moron Here” right? Why do you think he was told in so many words to go pound sand from his employer? Do you think based on what he’s written his employer finds his ideas productive? Does it make his employer money? Do his comments solve anything? Do you think acting like a child brings about respect and admiration? No, but he sure feels better about himself, now that he’s sufficiently cried enough times, deflecting and distracting everyone to take the focus off himself and laying blame on someone or something else which enables him to continue standing on a soapbox that screams “I’m a victim”.

Me, I went in the opposite direction, and decided to take ownership and responsibility to come up with ideas and solutions that were constructive; therefore finding a company, and a business model, that is not only open, but willing to listen to new ideas and alternatives. What’s even more insightful and promising is that this isn’t the only subject that the company was willing to accept ideas and constructive input on. Imagine that? A Company, Founders, and Executives that is willing to admit that they might not have all the answers and is willing to accept new ideas and alternatives from others.

What a concept?!

It’s certainly not what you would expect from a bunch of scam artists that only want to fatten their wallets with your money.

There was however one requirement in order to pull this off. You had to act like adult instead of a child. And for those of us who understand the basics of communication and negotiation now have an inside track to create and produce a company we believe in that will not only solidify their dominance in the industry, but mine as well. A win-win.

I know all about the dark skies looming from the critics and the myths they perpetuate not only concerning the Home Office, but myself. While they’re busy writing and thinking about ways to spin and distract everyone, I get a call from the Home Office to provide input on the Convergentware upgrades we’re experiencing as part of the “Travel Products Steering Committee”.

Not exactly the color our critics have been trying paint the sky now is it? Why do you think my favorite phrase to our critics is “Thanks for sharing”? Sometimes it just better to let them rant and rave about thier own illusions. I have better things to do with my time and energy.

No matter what they do or say, it’s not going to change my blue skies.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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Do You ZamZuu?