Remember the fuss a couple years ago when online travel was gaining momentum over traditional brick and mortar? Today, Expedia books more travel than any other agency – traditional or otherwise. As well, four of the top ten travel agencies are online booking engines, booking more the $51 BILLION in travel in 2009 combined.

Today we see retail gaining momentum within the online arena.

Last week, data from Coremetrics, an IBM Company was released to the public – announcing that online sales in the United States were up 19.4% compared to last year’s Cyber Monday event. Web sales were also estimated to be 31.1% higher than Black Friday, three days earlier, making this past Cyber Monday the biggest online shopping day of the year.

John Squire, of Coremetrics stated that Internet shopping last Monday was highlighted by major retailers offering free shipping and other aggressive discounts to lure consumers.

“Consumers this year appear much more willing to open their wallets and are turning to online stores for the convenience of shopping wherever and whenever they like,” he said. “Retailers have done an exceptional job across the board of appealing to consumers with highly personalized promotions and a slew of free shipping promotions”.

The average order value (AOV) online was also up from $180.03 to $194.89 for an increase of 8.3 percent. (The largest jump by the way was 2009 with the average order jumping from $130 in 2008 to $180 in 2009.) Consumers flocked online a week ago, with shopping momentum not only being maintained throughout the day, but had stronger momentum all day compared to Cyber Monday just one year earlier.

Social Media is also making an impact according to the report:

The growing trend of consumers using their networks on social sites for information about deals and inventory levels continued on Cyber Monday. While the percentage of visitors arriving from social network sites is fairly small relative to all online visitors — nearly 1 percent — it is gaining momentum, with Facebook dominating the space.

ZamFest ring a bell for anyone? If you were on line at all last weekend, it seemed as if everyone was talking about the deals found online. Facebook, Twitter, even e-mail campaigns that flooded our in-box from merchants ready and willing to service eager shoppers.

During the Holiday’s in 2009, online spending jumped from just 6% to 12% and did not decrease afterward. If this trend continues into 2011 like it did in 2010, look for online sales to maintain between 15% and 20% of all retail spending.

And here we are…ahead of the paradigm shift yet again. I’ve got to hand it to the Founders of our Company. True visionaries who always appear to be ahead of the curve before major shifts and trends start popping up. They did it with A.L. Williams – then YTB Travel – and now it looks like ZamZuu is destined to hit the same high marks.

Travel has always been my first love – and I’m extremely grateful for the opportunity YTB gave me when everyone else in the travel industry didn’t give me the time of day. Now I’m involved in a new stream of revenue that increases the opportunity and income just by hanging around winners. I’ve been partnered with Affiliate Programs for years, referring products for years. (Long before ZamZuu.) This program not only expands the merchants, but manages hundreds of stores under a single umbrella.

You’ve got to love it – especially when you understand and can appreciate the kind of Founders that run this company. Smart, insightful, and extremely motivational.

Honestly, I wouldn’t have it any other way. Why would you? They give new meaning to the words “Happy Holiday’s”.

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A couple weeks ago we kicked off the Christmas Shopping Season with ZamFest. In that report, we linked to a chart provided by ZippyCart.com that expected that almost half (49%) off all holiday shoppers plan to shop online. (Up from 42% a year ago.)

Online retailers are in FULL SWING this Holiday Season to capture the increase of online shoppers. I have two folders in Outlook that collect e-mails from retailers. One for retailers I’ve spent money with online – and one from retailers I’ve made money with online. If I didn’t corral the massive amount of promotional e-mails into these folders, they’d overtake my e-mail account. The massive amount of solicitations from retailers is overwhelming as they all try to convince you that they have the best deals this Holiday Season.

While I haven’t been able to read every single promotion, I’ve yet to see one that mentions standing in line at the store during Black Friday or Cyber Monday. In fact, many of them point out that the line connected to Internet is not only shorter, but offers a larger selection, and is cheaper to boot.

To take advantage of the increase of online shoppers ZamFest is back for Black Friday and Cyber Monday.

Now, shoppers can take part in all the fun by joining ZamZuu for a savings spectacular without the long lines. Wearing their pajamas while shopping for deals is actually encouraged during the event when it begins at 12:01 a.m. Eastern on Friday, November 26. The company will begin posting amazing Black Friday Dealz on the ZamZuu Dealz Facebook page.

Personally, I hate shopping and this is a much better alternative for this annual frenzy. The thought of getting tangled up in the chaos of Black Friday is an event I’d rather avoid. Part of it comes from years of working in the retail industry with Gateway (before they closed their stores) and HiFi Buys (before they filed for bankruptcy.) The frenzy – the mess – the extended hours – and the attitudes of shoppers during this time of year did not make my Holiday all that cheerful or jolly.

I know there are shoppers who either camp out all night, or get up way too early to hit the stores before the sun comes up Black Friday to head out to stores. To me, that’s just nuts. Especially when you can shop online and get that same deal in just a few clicks and you’re done. No mad rush, no long lines, and no disappointment that you have to trek to another store when the display has been decimated by crazed shoppers who got there before you did.

No thanks.

Another big push I’m seeing in all these solicitations from retailers is “Cyber Monday”. A growing event over the years that’s designed specifically for Internet shoppers and everyone is getting on board to increase sales, making the most out of the Holiday shopping season. If there’s any doubt that online retailing hasn’t caught on or a significant part of a retailers overall strategy to increase revenue – you don’t need to look any further than annual event.

ZamZuu is also hosting a special Cyber Monday webcast beginning at 12:01 a.m Eastern, Monday, November 29 and rebroadcasting for a full 24 hours of unbelievable deals from ZamZuu. A great opportunity to pick up some great presents with special savings all from the comfort of home.

We did the MAJORITY of our shopping during the same weekend last year and never left the house. We found better inventory, better prices, and a much better atmosphere. (NO CROWDS) These online stores were also open 24/7 so we could shop and buy when at a time that suited us best.

Last year, we had all the kids presents drop shipped to Pittsburgh (Grandma and Grandpas) keeping the presents out of reach from prying eyes! A big plus for us as parents, and the kids where actually surprised last year. (LOL!)

Don’t miss it! These amazing deals are only a couple days away with Black Friday Dealz and the ZamZuu webcast on Cyber Monday!

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Heading out today for fight the chaos in the stores?

Not us. We’ll be spending more time as a family this year as the girls crowd around the laptop and check out Facebook for the best shopping deals of the weekend.

Confused about what Facebook has to do with Black Friday and the busiest shopping weekend of the year?

Just another innovative idea from the good folks at YTB who will be posting cyber specials all weekend long to help me, you, and anyone else who wants to avoid the crowded malls – saving both time and money this holiday weekend.

I gotta hand it to the YTB Home Office. They really know how to marry and capitalize on the latest and greatest market shifts.

Let’s face it – purchasing products over the internet is more the norm these days rather than the exception. Stores like Wal-Mart, Best Buy, Macy’s, Sears, The Home Depot, Bass Pro Shop, The Finish Line, Champs, Target, Boarders (all right – you get the idea here) wouldn’t create these sites if people weren’t actually spending money on-line right?

Because I do so much shopping on-line my inbox has been flooded with all kinds of cyber deals this week to get ready for Black Friday. Best Buy is sending me this – Boarders is sending me that – and the vast majority of the deals are internet only. Some may be as small as free shipping and others are an additional discount for shopping on-line with them. The point here is that each of these retail stores have a new medium to reach customers in order to increase profits at a time of year that could make or break their bottom line.

Somewhere in the neighborhood of 250 MILLION people also subscribe to Facebook to connect with friends, post pictures, post links to funny videos and find the best deals for this years Christmas list.

Haven’t seen that last bit yet about the Christmas list? You will if you know where to look.

Because shopYTB has the inside track from hundreds of stores this holiday season, they’ll be posting all their specials this weekend on their three top fan pages for you to simply browse, find a deal you like and then go out and snag. If a deal from one of these major retailers wasn’t good enough, you can access the store through the shopYTB portal (something you can sign up for and do for free right here) you’ll get additional savings in the form of cash back.

Don’t have a Facebook account? Not a problem – each of the following pages are public – meaning you don’t need a Facebook account to see the long list of deals that will be posted this weekend.

www.facebook.com/CoachTomer
www.facebook.com/JKimSorensen
www.facebook.com/YTBDealsandSteals

Simply hit up one of these pages during the weekend for a list of specials and stores that are offering up some great savings this weekend. You can forget the crowded malls, the traffic, and the chaos that Black Friday always brings this time of year.

Save more time with family.

Save money.

Save your sanity.

It’s just a better way to shop for Christmas this year.

Thanks YTB!

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

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