I’ve seen a ton of upgrades and website enhancements during my tenure with YTB. Quite honestly, I’ve lost count how many times our sites have been updated with new looks, technology features, and a wider array of product offerings.

Not to diminish anything the company has done in the past, because at the time it was released it was big. However, what I saw yesterday afternoon with a new look, technology improvements, social connectivity and user friendly design of this site tops anything the company has ever released.

Welcome to the new ZamZuu.

See, this is a result of what happens when companies pay attention to current trends and hot features of the day. Technology, especially on the Internet, is constantly changing and evolving. What’s really cool about a site like ZamZuu, is that you can implement certain features and redesigns like this on a regular basis to keep customers engaged.

There are many new features with the new site. The new look is much easier to navigate, by redesigning categories, keeping everything is what’s known in site design as “above the fold”. Let’s face it, people are lazy and scrolling down a long page just doesn’t cut it. Now, just about everything can be found without the need of scrolling down a single inch. (Trust me, it’s a very important feature – more important than you think.)

Another new addition is the shopping cart within ZamZuu.com. Now, customers can shop and purchase products within the same shopping experience. This in turn will increase the average amount of cash back for customers. (The more they buy – the more they save.)

On a promotional front as either a Free Agent or Site Owner with Zamzuu there’s a very cool feature that personally I’ve been waiting for.

Twitter and Facebook integration.

Now Free Agents and Site Owners can link directly to hundreds of stores with a simple click of a button. See a special sale at Macy’s? Tell your Facebook family about it with a link directly to Macy’s through your ZamZuu site. They get cash back, and you get a commission.

How easy is that?

I’ve got about 1000 friends on Facebook, and a portion of them are also partners in YTB and ZamZuu. They’ve already gotten the hang of this feature, and they understand what a real game changer this is.

There’s still a bit of cleanup to be done, and more stores to add over the coming weeks. While the links are correct in the Facebook integration, the API pulls a generic description for ZamTek for example. (Easily changed manually at this point however.)

There are a couple bugs to be fixed – which is inevitable when a release like this is offered to the general public. Then the company will focus on the next upgrade.

Another upgrade you ask? Yes, another upgrade for the YTB Travel Network sites with much of the same functionality as our new ZamZuu sites.

Can you imagine?! The travel site upgrade was supposed to be released in two weeks during Funshine. However, with all the work being done with the ZamZuu sites, and the new partnership with Orbitz, Funshine has been postponed until the travel upgrade is ready for launch. If it’s anything like this ZamZuu launch – I can pretty much promise it will be worth the wait.

And to the folks at the Home Office who worked on this ZamZuu upgrade. Hot damn! This is a nice upgrade!

Many thanks to you for your hard work – and especially for implementing the features the field wanted most.

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When YTB launched its partnership with Aisle 19 last January, I don’t think anyone had any idea the impact it would have on our company. As the opportunity began to take shape and expand, like our travel side, it took on a life of its own.

I really can’t pinpoint exactly what it was about this offering that made it catch on fire the way it did. It could have been any number of things honestly – but whatever “it” was, it gave our field some exciting new products to promote and key retailers to talk about.

I remember sitting at a Red Carpet early last summer when news of shopYTB started to spread and how the company was going to rebuild the product from the ground up. A woman turned to someone else at the table during the announcements and said “This Company just keeps on coming up with more and more ways for us to make money.”

Truth is – she’s right.

As we come full circle a year later – what started out as a “partnership” with Aisle 19 has transformed into a full-fledged opportunity that YTB has not only rebuilt from the ground up, but now has a new name for.

Welcome to ZamZuu.

During the 2009 Convention, YTB launched shopYTB as its first shot at an on-line e-commerce site. With the launch – the company partnered with an insurance product, offering clients an opportunity to get a price comparison on any number of insurance products. In return for getting someone to look at their insurance costs, site owners were offered a referral fee.

Not only did the program exceed everyone’s expectations producing quality leads for the Insurance and Financial Services provider, but it created additional revenue for the field in the form of referral fees that YTB was only too happy to pay out.

Since that time, there have been a number of “hot products” that the field has latched onto. The beneficiary companies are not only more than happy to pay higher commissions but see this marketing model as a much smarter way to do business.

Why?

Guys…these companies don’t spend a dime until the product has actually been sold - that’s why! It’s a no risk proposition for the company and a great source for getting the word out about a brand new product or concept. They could pay multiple millions on an advertising campaign and roll the dice on return sales – or partner with a sales force like YTB and only pay out what is actually sold.

As a business – which do you think looks more attractive?

Likewise, the shopYTB concept has been so successful for the field, YTB has just launched their own opportunity exclusively for this type of e-commerce. After a year of testing and working with this type of offering, it’s proven to be of value to consumers and Field Representatives alike.

YTB International will always have YTB Travel Network for those with a real passion for selling travel. From what I hear, the trainings and higher commission splits are taking hold for those who take advantage of it. (Ourselves included.)

But now – in addition to selling Travel Websites at $449.95 YTB has a new E-Commerce product that sells for $249.95.

Travel will be included with the new e-commerce sites – but with limitations. A fixed commission split of 60% on travel products, no training required (or offered), no ability to book directly or group offerings – and no type of travel industry credentials to speak of. However, the new E-commerce sites will have a stronger emphasis on retail products such as Best Buy, Macy’s, Home Depot, and the like to offer consumers cash back on their shopping experience.

The good news for those of us who already own Travel Stores, the e-Commerce sites is included on a separate site for an additional revenue stream.

Likewise, if you want both higher commission splits and training, and an e-commerce site, it comes with the $449.95 package. Just like YTB Flowers, YTB Romance, YTB Outdoors, and YTB Golf – it’s a complete package.

I have to hand it to YTB – they do keep coming up with more and more ways to make money. I’m seeing all kinds of research that on-line shopping is really starting to take hold and another market shift that YTB is ahead of the game on. No, we didn’t create on-line shopping, but we certainly figured out a way to hand over an opportunity to the average person to make money off of it.

By the way, all the details are out in our Newsletter. A couple of PDF’s with a complete listing of all the features – advantages – and benefits for selling this new product. It also includes some very nice compensation enhancements, and a much more attractive bonus structure. (YTB handed out some of those new bonuses tonight for those that qualified. What a surprise THAT was!)

If you’re not signed up on the Newsletter, get yourself on it before Sunday, we’ll have a complete recap then as well.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

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