You best stay out of the kitchen.

Being one of the more visible YTB blogs on the internet, I have my share of readership. Most readers are supporters and enjoy my insight and information about our company.

I also have my share of detractors. Some I would safely say detest my existence for one reason or another. If you’re in the public eye, you can’t be everything to everybody and there will always be those who don’t agree with you. What makes my sort of activity and exposure dangerous is when emotions enter into the mix.

Emotions have too many variables. You can’t expect emotions to remain constant over time or from one person to another. Each individual perceives and reacts to each situation differently. Logic and facts however always have a base or a core that remain constant. One of the things we’re finding through our journey together with YTB is that the facts of our business model are able to withstand the misconception, half-truths, and lies that we see from those who use perceptions and opinions as their core defense.

As expected, John Frenaye took exception to my article on Friday and boldly laid claim that I’m the one who “spins”. He added that his blog was more “legitimate” and his was the only viable option where people had to ability to “judge for themselves”.

He’s also a tad upset at what he’s deemed a “personal attack” and eventually, “my lies” will catch up with me.

My – my – my. How easy it is to dish it out.

It’s interesting to me how quickly this group pulls the “personal attack” card when challenged. I’m not sure if they think they’re too pure, or we’re to take pity and look the other way when their blatant misrepresentations about our people, our Founders and our company are created by their hands. I hate to break it to this group – but they leave some enormous “stinkers” out there on the web. Their activities have left some laughing, and others appalled. We DO know right from wrong, ethical from unethical, what is morally right and what’s morally bankrupt.

To illustrate how bold and brazen John has become over the years, we’ll reference one of the most legitimate and honorable sources I know – our court system. What was forwarded to me last week clearly illustrates why our Home Office made the decision to turn down his requested interviews and why others have come to the conclusion that John can’t be trusted to “report” anything concerning YTB in an unbiased or accurate manor.

Case in point: This was written by John last week on his blog:

Of course, back in August of 2009, we reported on the story where Coach had a ramshackle home and was able to convince a church to make the repairs in return for a lease. But Coach reneged on the lease and got his home fixed for free.

I don’t know about you, but I wouldn’t call his post entitled “Once Upon a Time” an actual “report” but ironically – a “Fairy Tale”. If you strip away John’s “report” and look at the court documents which are linked in the word “TRUTH” it reveals John’s elaborate web of deception – not Coach’s.

Yes – John’s the one deceiving the flock – pouring Kool-Aid if you will. The “truth” shows that Coach and Chris “donated” the parcel in question to the church for a Minister and his family use as a parsonage. More troublesome; the word “lease” never even appears in the actual court documents, although conveniently inserted by John in his – “report”.

True, the home needed electrical upgrades to meet code, and a gas furnace needed to be converted to propane. There was never any lease however, and Coach and Chris never received a penny for their generous donation to the Church and its family. Consequently, the court concluded:

“the parcel here in issue and the house thereon qualified for exemption during all of the 1998-assessment year either because it was in the process of adaptation for exempt use or because it was actually used by the Church as a parsonage for Rev. Casey.”

I know I’m going out on a limb, but you be the judge here. Which do you find more “legitimate”? John’s “Once Upon A Time” fairy tale – or – documentation from “The State of Illinois“?

What’s so astounding to me, is the man doesn’t appear to understand how anyone could possibly question his “reporting” as wrong or even inappropriate. To question anything he says or does is challenged with a very coy rebuttal and continued claims that HE is the most fair and unbiased source concerning YTB in the land. According to John, he’s proven how Coach has a long history of deception and he’s proud that his flock agrees that Coach should be thrown in jail for doing what he did to this church.

And yes, that type of arrogance is frustrating – even for me.

We can’t forget another court ruling regarding YTB’s business model and claims of an elaborate pyramid scheme that wasn’t just dismissed but tossed out as “redundant, immaterial, impertinent, or scandalous matter“. Again we find John and others on the wrong end of an argument calling the absurd complaint “powerful”.

Here’s how the Honorable Judge Murphy described the complaint:

“The First Amended Consolidated Complaint, filed July 15, 2009, is an ungainly monster of 39 pages containing 133 paragraphs (many of which have subparagraphs) that likely does not pass muster under the familiar federal “notice pleading” standard.”

True to form, John “disagrees” with the court’s ruling, and makes no apologies for his position or opinions. John falls right in line with the type of hideous and outrageous accusations Counsel tried to pull in its second go around, after the first complaint was dismissed. Their answer to the problem – a bolder, more brazen attack.

So which do you find more legitimate? John’s statement, or Judge Murphy?

From John’s point of view, it’s YTB that is “crafty” and “sly”. The only reason why YTB is still around is due to changing our model or living on the very edge of the law. Regardless how much change or how close we “appear” to be, it’s still the right side of the law. YTB’s model has never required “payment for the opportunity to recruit others” from day one. You may not agree with that – you may not understand that – and you may never accept that. But because yours is only “opinion” and not “fact” – you do have to continue to deal with YTB.

Finally, John recently found out that the law is the law, and everyone (including him) must abide regardless of opinions or perceptions. The creation of a fake Zam Zuu fan page to mock and poke fun at our company violated ZamZuu’s trademark causing a confusing similarity. His defense – a space between “Zam” and “Zuu”. (And no, I’m not kidding.)

John, you don’t just stink – you absolutely reek of lies, deceit and a perception that the laws of this land simply don’t apply to you. It’s a double standard that I will not turn away from and I will not make any apologies for in calling you out. We all make mistakes (even me) but there comes a time when you have to stop blaming others or being a victim and take personal responsibility for your own actions.

You are in the public eye and there will be those who will disagree and oppose you. There will also be those who will hold you accountable for your actions. If you don’t like it, either toughen up or stop what you’re doing and go back into hiding.

As it stands right now – you have proven to me, our company, and several outsiders who have no beef one way or another with YTB that you should not be trusted due to your attitude and your actions documented above.

For every action, there is a reaction. So if you don’t like my reaction, stop acting the way you are!

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I had this scheduled for Friday, but with so much attention on our good friend Andy Cauthen, I decided to bump this back until today.

That being said, this may not be “news” for many who follow the industry closely, but I still wanted to offer up how I perceive this news. For those of you who know poeple who always look at things in a negative light, you might consider making a push to contact these people now, before Carnival’s 5% price increase goes into effect on March 22nd.

According to Carnival’s Press Release:

Carnival Cruise Lines is reporting record wave season bookings, with strong reservations activity for 2010 departures.  As a result of the strong booking volumes, a general price increase will be implemented effective March 22 for all summer sailings in June, July and August.

For the period of Jan. 1 through Feb. 21, 2010, bookings were at unprecedented levels for the line’s 22 ships which operate three- to 15-day voyages from a variety of convenient North American home ports.

Carnival President and CEO Gerry Cahill said, “We’re seeing significantly increased volume as consumers are taking advantage of the incredible value that a Carnival cruise provides. And while pricing hasn’t fully recovered to 2008 levels, we are increasing prices and will implement an across-the-board increase effective March 22.”

He said that the price increases will vary by departure date but will be up to 5 percent.

Cahill attributed the record booking activity to a wide range of factors, including strong travel agent partner support, targeted marketing initiatives, itinerary enhancements and the wide variety of close-to-home departure points.

Wave season typically runs from about mid-January through early spring and is traditionally the busiest, most important booking period in the cruise industry.

Carnival Cruise Lines is the largest and most popular cruise line in the world, with 22 “Fun Ships” operating voyages ranging from three to 15 days in length to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Panama Canal, Canada, New England and Europe.

Carnival also has two new ships on order — the 130,000-ton Carnival Magic, which is scheduled for delivery in 2011, and a sister ship set to debut in 2012.

For additional information on the Carnival vacation experience, contact any travel agent, call 1-800-CARNIVAL or visit carnival.com.

###

If by chance you’re thinking to yourself that I’ve lost my marbles over a price increase being “good news” you’ve missed some very key components to Carnival’s message.

Bookings are not only up, but at unprecedented levels. Yes, Carnival made many moves over the last year that helped attract customers, and I don’t want to discount how that played a major role. Cruise customers have seen some very attractive prices in the industry over the last year to 18 months, which some say they’ve not seen in over a decade. Now that the economy is turning around, travelers are once again booking vacations for the upcoming summer season. Because demand is high, the prices therefore go up.

To me, this is another sign that the travel industry is on the mend and it’s good for everyone who works in this industry.

I remember talking with George Dooley this summer before the Convention and the interview we had together. We were talking about how it took one and a half to two bookings to make the same amount of commission in years past because of the lower prices to attract customers. Our total number of booking was in fact up in 2009, but we didn’t reach the same level in commissions from years past due to the lower prices. We worked harder for less money.

It’s good to see prices on the rise again in that regard.

Could the price increase backfire on Carnival? Possibly – but even with a 5% increase, the lines pricing is still below other cruise lines who offer the same itineraries. What’s going to be interesting – or something to look for – is if other lines follow suit. I’m sure Cruise Industry is at least considering a similar move, and those that are showing the same unprecedented levels certainly will announce a price increase in the near future. Those that do, will be the ones to watch as the industry leaders showing the strongest bookings thus far in 2010.

For those that want the bargain basement prices, still have time over the next couple of weeks. If you have some loose ends and quotes out there now, as we do with Carnival, you’ll want to follow up with those people before March 22nd. That is, if you want to offer value to them as an Agent.

Take this as a sign that the industry is following right along with the economic recovery we’re seeing in other sectors – and recovery certainly is good news. Demand is up, and people are looking to take vacations this year.

It’s a much needed “wave” of revenue the industry needs right now.

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During my second full year with YTB, the company launched what was known as a Regional Travel Training. The tour hit several of the major markets around the country where vendors and suppliers came to us, instead of requiring us to come to them. At the time, YTB had grown to a size that enabled suppliers to hit strategic cities in conjunction with YTB to offer information, support, and additional training for the field.

I remember sitting in the large audience at the time, taking notes, and thinking that YTB was well on its way to being a major player in the travel industry. It’s not that vendors don’t do this kind of training for other large Host Agencies, they do. But they don’t do it for just any Agency. (Maybe a BDM would, but not the President of the Company.)

The trainings inspired me to research more about the companies that spoke during the day and what they had to offer. I left with new tools and ideas on how to promote my travel business. Because of the training put together, I knew YTB was serious and I needed to get serious. It tools were always there, I just needed to take the time to go do it.

What also impressed me during that day was how excited the suppliers were about being with us. I’ve seen it for years. YTB happens to be a real breath of fresh air for most suppliers because of our passion and excitement. I remember seeing a vendor just last year up at Red Carpet who just raved about our Company. I believe the exact words were “Completely blown away”. It was such a shame to see that sour because Travel Professionals couldn’t accept the partnership. Anyone who actually catches our enthusiasm and passion are soon trashed by this group who’ve never seen or experienced the passion or enthusiasm they see when it comes to travel.

Remember Robert Dickinson? If you don’t, I sure do. (Wrote about it here.) That was another example of someone who saw the vision of YTB and was excited about being on YTB’s Board of Directors only to suddenly “decline” less than 24 hours later.

Regardless of the number of times I’ve seen individuals or companies pressured or harassed to drop YTB there are companies who see the fears and phobias that traditionalists have about MLM’s and support us anyway. (They’re just a little quieter about it publicly to keep from being spit at.)

If you want to know more about how vendors really feel about our company, go watch some of the videos in the Media Center in your back office. (Sorry, you’ll need to log in to see it.)

Or, you can show up at one of this year’s Travel Training Roadshows that kicks off this weekend in Costa Mesa, California.

President and Founder Kim Sorensen will be hitting cities, including here in Atlanta later in March, to offer travel training from some of the industries most respected suppliers in the travel industry. It’s your opportunity to see for yourself why suppliers and vendors appreciate YTB Travel Network, and why we as a company should support them. They’ve all got some great product and the proper tools to help you succeed in the travel industry.

The biggest advantage I’ve found in Regional meetings like this is more face time with the vendors. Funshine is great, but it’s also very crowded. With the country split up into regions there are fewer people, giving you a better opportunity to ask questions, get additional information and develop relationships. Heck, I ran into one of the supplier from the first Regional Training a year or more later and she remembered who I was.

Check your travel portal for cities, dates, vendors and times and make one of these roadshows this spring with YTB. I can tell you from personal experience, it inspires me to this day when I get around other passionate travel agents with a hunger to learn and grow their business.

It’s there for those who want it – and I know plenty who want to build this side of their business.

So go out and get it – starting this weekend.

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I’m guessing I’m showing my age here – but you can’t bring up Princess Cruises without “The Love Boat” Theme running through my head. Truth is, the show was partly responsible for me wanting to work in the travel industry. The show certainly portrayed a very glamorous lifestyle that I wanted to be part of.

Little did I know at the time what the future had in store for me with an opportunity like YTB.

Several years ago YTB came up with this idea of hosting a “Sail-a-thon” on the Internet to promote both key partners and destinations for our customers. The field loves it because it gives many an opportunity to host a party at the house. Partners love it because it costs them nothing. They simply piggy back on the technology and infrastructure YTB has invested in – giving them an opportunity to promote from a single location to thousands. YTB has been hosting these “Sail-A-Thons” for years with several companies and since they keep on popping up every couple of months – everyone involved sees value in the events.

Cruise nights aren’t new however. CLIA (Cruise Line Industry Association) actually came up with the concept five years ago with the “World’s Largest Cruise Night“. Hundreds of Agencies still get together in a collective effort each year in October to promote the joy of cruising to clients.

All YTB did was modernize the concept, making it easier for clients to become informed and educated, while at the same time saving Cruise Lines some serious money by reaching the same number of clients (if not more) from one centralized location over the internet. Most recently, YTB partnered the webcast with Facebook to make it even easier for YTB Agents to send a simple link to friends and clients to enjoy specials and promotions on the worlds most popular social networking site.

Adding Facebook into the equation makes it interactive, an element that was missing with a simple webcast. When YTB tried it for the first time with Carnival back in November, we had no idea the power it possessed and how much fun it could be. Thousands of people posted their favorite cruise pictures and some even won prizes! (Like yours truly. ;-P)

Thursday night, Princess Cruises gets into the act with a new twist called Trivia Night. The hour long broadcast will ask six Trivia Gold questions about Princess and/or Alaska to give viewers a chance to win prizes by answering the questions. In the meantime viewers also become educated on the value of cruising – and more specifically why Princess Cruises is the premier cruise line when it comes to an Alaska destination.

For example, a 7-night Voyage of the Glaciers cruise is followed by 5-nights on land featuring 1 night at McKinley Princess Wilderness Lodge, 2 nights at Denali Princess Wilderness Lodge and 2 nights at Fairbanks Princess Riverside Lodge. It’s the only cruise of it’s kind. Princess has invested millions into these lodges and you won’t find these type of amenities from any other cruise line.

This cruisetour offers the ultimate vacation for the entire family, ensuring you see all the best of Alaska by land and by sea. You just can’t get that with any other line. 

As an added incentive to “come aboard”, Cruise customers will see some great prices for all destinations with the following benefits:

• Up to $100 onboard credit per stateroom
• Reduced deposit of just $100 per person
• Coupons worth up to $325 in onboard savings

The entire savings package can be found right here, and you can pull up a direct link to Princess Cruise Lines here to investigate and price out your next Princess Cruise.

The Sail-a-Thon should be a lot fun. From what I saw, Facebook fans enjoyed interacting with each other during the Carnival Sail-a-Thon a few months ago.

Technology – aint it grand?

Hope to see you there and of course some of you will be singing it with me until then…

Love, exciting and new
Come Aboard. We’re expecting you.
Love, life’s sweetest reward.
Let it flow, it floats back to you.

If you’re too young to remember the song that’s okay. Just remember to join us tomorrow night!

Hope to see you then!

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Sorry I haven’t posted more here this week. Those on our Newsletter subscription have seen more than usual from us in updating subscribers on YTB’s new division of e-commerce and additional compensation package that comes with ZamZuu. As a member of YTB over the years, I’m quite use to new initiatives and launches like this when they come twice a year. Once in January for Coach’s Birthday Bash to kick off the new year, and once again at Convention in August.

One things for sure, YTB is never dull, stale, or boring.

There are a couple of things that make this launch a little different. But, it’s not completely new. When I broke news on the internet just after the webcast Monday night you should have seen the monsoon of traffic with “zamzuu” as a search term that flooded this blog. Nobody (including me) had ever even heard the word before. Another reason I haven’t updated here. This week broke into the top 5 just from that one article. (Of course it helps when you have first page ranking on Google.) All I had to do was ride that wave of traffic.

Which brings me to this question that I know your asking – Why “Zamzuu”? I have to admit even I was a little puzzled at this name at first. When I searched the term myself, I couldn’t find a blessed thing to clue me into what it was or what it meant.

Believe it or not – that’s one of the reasons we have the name. Just look at your own reaction to it, and what you did when you heard it. YTB did a considerable amount of research in picking this name to get that exact reaction from you. See, the name is unique and really doesn’t have any place in our vocabulary or have any meaning attached to it.

Yes, most initially start out puzzled – for now. But what about 6 months from now when this ZamZuu is attached to an e-commerce site with companies like Home Depot, Barnes and Noble, Macy’s, Wal-Mart, Bass Pro Shop, Target, Best Buy and hundreds of other names they know and trust?  ZamZuu then becomes a free portal to those retailers that customers can and will shop with on the internet to save time, save money, and get cash back when they use ZamZuu.

Brilliant – absolutely brilliant.

Think about it…what did the word “Expedia” mean in 1996? How ’bout “Orbitz”? “Kayak” had a totally different meaning at the turn of the century didn’t it? Today they’re all household brands that are not only used in our vocabulary, but all have very distinct meanings and companies attached to them.

While the name may be new – the concept has been tried, tested, and proven many times over. Like I told you on Monday night, this whole e-commerce idea started out as nothing more than a partnership with a company called Aisle 19. What transpired over the next 12 months was the realization that e-commerce is the next wave on the internet. All the signs and research pointed to it. When brick and mortar retailers are hopping on board spending millions in an online presence and promotion you’ve got to believe that it’s a concept and area you at least need to attempt to claim a stake in.

Again – we all know what “Black Friday” is – but would you even have a clue about something called “Cyber Monday” even two years ago?

Heck no! But, it’s not only a term we recognize, it’s a event some of us actually looked forward to during this past Christmas shopping season. Our kids wouldn’t have unwrapped a number of presents Christmas morning if it weren’t for being able to order it over the internet. Likewise, a dual DVD player for the family van now has a brand new carrying case that was ONLY available online.

How many times do you see these terms on retailer web sites?

“Not Found In Stores” or “Online Only”.

E-commerce expands business for retailers, it expands product offerings for consumers, and with ZamZuu it expands the budget for consumers while saving time, money, and getting cash back.

Of course – we can’t forget how it’s going to expand the revenue for site owners of ZamZuu or the parent company, YTB International. Plenty of companies diversify into other areas and expand. Look at Carlson. Not only do they have one of top travel companies in the world, they also own the Country Inn hotel chain, and T.G.I. Friday’s restaurants. The other largest travel retailer in the world is another one of those household names that many equate more to banking than they do travel – American Express.

Yet, Carlson Wagonlit and American Express have battled for the number one position in Travel Weekly’s Power List for years.

And today, YTB International expands into the same type of diversification these two companies have that will add stability and additional revenue to move into the future.

And the best part of it for me personally – that scares the living daylights out of the critics who see YTB as nothing more than a scam. I haven’t read any of the spin and hype about this new launch – and really don’t care to. I simply don’t have large enough hip waders to survive the pile of manure they create. But I’ve seen plenty of evidence and a new resurgence this week because YTB just sneezed again – and the critics caught another cold.

There must be an incredible amount of frustration going on inside the heads of critics right now. They were absolutely certain that 2009 would be the year YTB went away. As the new year and new decade dawns, they’ve been awaken from this dream only to realize that they’ve got to start all over again with more spin, more lies, more hype, and more yelling at people who truly don’t even care to listen to their rhetoric any longer.

Sucks to be them.

Not sure what I’ll be doing for my signature line below – but I’ll most certainly be adding the ZamZuu business to it. I see no reason not to – it’s an opportunity that has grown on me over the last year. No doubt, you’ll still have the same great travel and vacation deals from BandBVacations.com and a Travel Agent with years of experience and training to service you. It IS my first love and why I got involved with YTB when nobody else in the industry gave me the time of day.

But I wouldn’t be very realistic if I thought that ZamZuu and this new E-commerce arm of the company wouldn’t be an easy add on to build and promote.

Last decade YTB powered it’s way into the travel industry and is a household name for many in the travel industry. I like the odds of doing it again with E-commerce with a proven concept, company, and Founders with the name YTB.

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I received my ASTA SmartBrief this week and was floored at one of the columns highlighted in this weeks mailing.

Before I move forward, I need to put out some sort of warning here that readers should not be drinking any type of liquid at this point in time. (All the sugar in your Kool-aid will ruin the monitor and cause the keyboard to stick.) When you find out who the author is, you’ll be just as surprised as I was. (As others have asked if this is the same now famous critic of YTB we’ve all come to know – but not actually love.)

Truth is, if there’s anything going on about YTB, you’ve got to know at this point in time that John Frenaye isn’t far behind. He’s pretty famous in our company for trolling the internet on anything YTB. It makes no difference if it’s one of his peers in the industry, a District Judge, an industry Power List, or an articulate member of YTB – John has an uncanny way of coming up with a “Yeah-But” or a “Look over here” piece to take the focus off the main subject and point you down a road that conforms to his own perceptions and beliefs.

Although this article is riddled with some pretty absurd perceptions of how MLM takes things to the extreme, you can judge from you own actions and experience if it has any value. Personally, I’ve never lost a friendship over YTB and nobodies ever vowed to never speak to me again. Furthermore, I’ve never been approached by anyone about any opportunity while standing in line at that grocery store.

We can simply kick those perceptions to the curb for the time being.

I do however, have to give John some credit for pointing out some very basic and solid business skills that MLM does in fact excel at. Based on my own experience with YTB, my business looks very much like his “traditional business” in every aspect. Based on those of you I personally know in this company, I think you’ll agree that yours does too.

All the snide and exaggerated comments and perceptions aside – there is something for the new recruit here to learn about why MLM works.

Referrals are as simple as John says they are. Do you know anyone who might be interested in selling travel, or picking up some extra income on a part time basis? The beauty of MLM is that you work when you have time. It’s not like a regular part time job that you have set hours, and quotas that you need to meet. Which can also be a problem for some – because it’s far to easy to think you don’t have time. The vast majority of our company work YTB on a part time basis with regular jobs and families to tend to.

Think about it…doesn’t asking for referrals sound much more attractive than hounding someone in line at the grocery store? (Who’s really tried that anyway?)

When it comes to followup, the company has a very cool system in place called the YTB System. I’ve used something similar to this my entire carrier with YTB. Not only does it capture qualified leads for you, but also notifies you when a prospect has looked at the program. Notification are also sent when they’ve returned and what they’re looking at while on the site. Using a system like this allows you to sort, not chase. For those who work YTB part time, this puppy is a real time saver. You’ll find yourself working with and talking to qualified prospects who are truly interested in what you have.

It’s all about working smarter not harder. However, the entire system is wasted if you don’t follow-up. It doesn’t have to be nearly the nine times John talks about. (I personally only spend half that much time before moving on.) But the money truly is in the follow-up.

Lastly, I’ve never seen a company with more products, or more streams of income than YTB. All I bought 5 years ago was a booking engine to sell travel. I was also given the opportunity (meaning it was a free opportunity) to sell booking engines as an added stream of income. Today, I’ve got something for hunters, golfers, newlyweds, and with the addition of shopYTB, just about any other product under the sun. If it’s available online, I probably have it. Heck, I’ve even got beef jerky if that’s what you’re into. (Or in John’s case – girdles!)

Yes, I know there some ribbing going on about that sort of thing. Honestly, neither the jerky or the girdles get me all that excited. But I’m certainly not going to knock the women of YTB for going nuts about girdles. (I know better – and if John was still married, he probably would too.)

These skills, principles, and the model really DO work. It’s why Avon is still around after more than 120 years. It’s the same reason Earl Tupper pulled Tupperware off store shelves in 1951 and has been sold via the MLM and the Direct Sales model for almost 60 years. After a decade of selling Nutrilite Products via MLM, two guys founded the American Way Association in 1959, which we know today as Amway. (Amway now owns Nutrilite Products Corporation.) In 1963 Mary Kay Ash started with 9 “beauty consultants” which today has expanded to 32 countries. In 1977 a good ol’ southern boy for Georgia founded A.L. Williams and just two years later, J. Lloyd Tomer joined the group just before the company outsold the entire insurance industry for 7 straight years in a row during the mid to late 1980’s.

And today you have a little company based in Wood River, Illinois who has been able to sell $424 million in travel in it’s 8th year in business.

There are hundreds of companies who sell via this model because MLM does have it right. (Take a look at the DSA list for more than 200 of them.)

True, it’s sad that John and others can’t seem to get out of their own way at times when it comes to some of the ridiculous and outlandish beliefs. Just remember, don’t take it personally. (Unless you’re the one person who pestered him in the grocery line. ;-P)

Truth is, MLM is more like their traditional business than they’ll ever know.

The only difference is some get that, and some don’t. 

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I got back from a wonderful Thanksgiving weekend with extended family last night just prior to the Steelers vs. Ravens game. To tell you how out of touch I was this weekend, I had no clue that Big Ben wouldn’t start last night. (Much to my shock and surprise.)

While watching the pre-game before last night’s game, I made my rounds to the various travel publications to see what else I might have missed over the extended weekend. What wasn’t a shock, or a surprise was seeing YTB prominently placed yet again on the front page of Travel Weekly with the headline YTB: ‘We’re not going away’.

Yes, it’s true, a trade publication has finally ponied up and is preparing the industry that YTB is – like it or not – here to stay.

You can probably imagine how this news is going to sit with some with more twists and outrageous claims in an attempt to turn the tables back to thier own illusions. Others will simply ignore the warning and continue on with the impossible dream of ridding “their” industry of the likes of YTB.

Nadine Godwin took advantage of one of the many Super Saturday events up in New York the previous weekend at the Park Central Hotel on November 21st. The event was hosted by a very magnetic group of TSO’s. If you haven’t heard about or seen Noah Matos, not to worry, you will. He’s one of the most dynamic new Directors in YTB these days.

Based on how Nadine’s story was written, it looks like she was a participant of this New York meeting the way she quoted Scott Tomer and his message to the group of about 100 TSO’s and guests. Unlike other eyewitness “reports” I’ve seen in years past on blogs and message boards, Nadine not only had the guts, but the foresight to actually make her presence known and was able to clarify a number of points in this well written article.

It’s no secret that YTB has been battle tested the last few years. The company has had most everything – including the kitchen sink thrown at it. That comes with the territory when you include the three letter word “MLM”. It brings out some real nut cases – including the high profile ones. One such critic thought he had the power and ability to end the model and the company based on the premise that you pay for the opportunity to recruit others into the business. That’s called a pyramid scheme – which are illegal and ultimately shut down. 

Regardless if you deal with facts or fiction surrounding what is or isn’t a pyramid scheme – YTB is not only still around, but holding meetings and trainings in cities like New York every weekend. Sure the company had changed over the years. Good companies do that. Even profitable companies like Wal-Mart and McDonalds. Have you seen the new McCafé’s sprout up the last 6 months? You know there was a time when you had a choice of a hamburger and cheeseburger (a hamburger with a slice of cheese) when you ordered there – right? YTB has always been a company that likes to introduce new ideas and products. YTB Flowers, YTB Golf, YTB Outdoors and YTB Romance were all products introduced years ago.

Today, YTB has shopYTB for even more income opportunities using a model and a team of people who have proven that ordinary people can produce some large numbers. (Travel Weekly has shown us that for years.) For some reason however, a few in the industry don’t recognize $424 million in travel sales. All they can see and all they ever talk about is the recruiting revenue that’s 1/4 of the total travel sales. YTB didn’t create the pour margins in travel – but we sure have to put up with most of the crap because recruiting revenue pays better. (Which isn’t hard to do.)

Look – I know there are people who can’t wrap their tinny little brains around the Network Marketing business model. While a simple “no thanks” would do, there are those who – for one reason or another – feel the need to dig up every negative aspect they can find about the industry. And if they can’t find it – they make it up just so they have something to do with their time. Doesn’t make much sense to me either – but like I told you last Wednesday – you have to let it go and move on.

They said the the entire travel industry would cut us off – didn’t happen.

They said California would be able to shut us down for being a gigantic pyramid scheme – Instead, we’re putting together franchise documentation.

They said the Class Action filed by the ambulance chasers was powerful. Turned out to be redundant, irrelevant, immaterial and a big ol’ pile of scandalous crap.

They said we’d be bankrupt with the doors closed by the end of last year – no, April – no, Convention – no, third quarter – no, end of this year. Well, you get the idea here – and we’ll continue to read this position until the cows come home.

Point is, that all the claims and speculation about YTB over the years from our critics have been proven wrong over time – and Scott, Kim, and Coach have pretty much been spot on. Why? Because critics don’t have the practical experience that our Founders do to make the right choices. They went through the same garbage with AL Williams when the insurance industry got all bent out of shape about part time insurance agents.

To this day, the organization they built still produces residual income some 30 years later based on the very model and standard YTB was built.

That’s not to say our Founders make all the right choices. They’re also risk takers and there are bound to be mistakes made along the way – nobodies perfect here. However, if I had my choice between three men who’ve been battle tested not once – but twice in this industry and made it – you can bet you’re life who I’m going to side with here.

Thanks for the insight Nadine for those of us who have made the right choice here. And thanks for warning our critics that all the smoke and mirrors that they’ve attempted to throw up over time is clearing out of the way.

Despite all the setbacks, I too, “knew we’d be standing at the end.”

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Learn How To Become A Travel Agent

Book Your Travel & Vacations With

Do You ZamZuu?