For those who were at Funshine a couple of weeks ago, you were introduced to Kenny and Karen Knox. Both have been RTA’s for quite some time, and each have their own claim to fame.

Kenny Knox played on the PGA Tour for several years and has 3 PGA Tour victories on his resume. (The 1986 Honda Classic, 1987 Hardees Classic, and 1990 Buick Southern Open.) He’s probably best remembered however for being paired with John Daly in the final round of the PGA Championship at Crooked Stick in Carmel, Indiana. (Daly won that tournament which made him a household name.) After a back injury sidelined him from competitive golf, Kenny created a synthetic turf business called TourGreens, installing greens and developing short game facilities across the United States.

Karen Knox is a published author who wrote Forget the Die-its ~ Learn to LIVE-it! and coaches clients in their quest to get healthy. (Including Kim Sorensen who has lost 25 pounds after reading her book.) Karen travels to speaking engagements all over the country. Both Karen and Kenny host Wellness & Golf Weekends at their home in north Florida where couples or individuals spend the weekend and experience Karen’s health seminar and receive personalized golf instruction with Kenny.

One of the things I love most about YTB it’s the ability to focus on niche markets. I wish I had a YTB Golf site when I worked in the golf industry in the mid to late 1990′s. A site like this would have been a huge hit with customers who had a real passion for playing some of the best tracks in the world. It would have been a great service to my clients and a killer revenue source when I got paid to book these trips. (Or even better – go for free AND get paid!)

Not only did YTB Golf get an upgrade and face lift during Funshine, it also got an upgrade with content provided by Kenny and Karen Knox – YTB’s new Head Pros.

Both Kenny and Karen will write a bi-weekly articles for YTB Golf that will not only enrich your golf game with tips and tricks from Kenny, but proper health and nutrition that will keep you physically fit from Karen.

Kenny will begin his series of articles with The Basic Fundamentals of Golf.  His first article highlights the importance of the golf grip. The proper grip is the first step in establishing the basic fundamentals in anyone’s golf game.

Karen’s first article is on proper hydration. Too many overlook or don’t pay attention to proper hydration while out on the golf course. I always drank water instead of soda or alcohol while playing. Typically, my game was still going strong at the end on of an 18 hole (or even 36 hole) round of golf.

I’ve seen a lot of golf sites in my day, and while there are some good ones out there – I’ve yet to find one that’s as comprehensive and thorough as YTB Golf. It’s truly a one stop shop for the best courses, the best equipment, and a plethora of advice to help you improve your game. Take a look at YTB’s new e-magazine and you’ll see what I mean.

For those who love this game and want to play more – at some of the best courses around the world – it’s a perfect part time (or full time) business that will enable you to do just that. (Although, it does take dedication and work to market and promote properly.) I know a number of golf fanatics who use this site exclusively as their main site. (Just like hunting and fishing fanatics use YTB Outdoors, and a Wedding Coordinators add YTB Romance to increase profits.)

Kim Sorensen is so impressed with both Kenny and Karen, he introduced them during Friday night’s General Session at Funshine. He produced a short video on his Facebook page that explains YTB’s partnership with YTB Golf and Kenny and Karen Knox that explains the concept if starting a business like this interests you.

And by the way…all these sites (YTB Golf, YTB Outdoors, YTB Romance, YTB Flowers, shopYTB and YTB Cars) come with your YTB Travel Store for one low price. That’s a ton of revenue for under $500 and and $49.95 a month – all you have to do is go out promote a PGA Golf Pro, who’s not only helping clients with their golf game, but also a site owner in YTB.

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Since day one with YTB, I’ve considered myself a “Travel Agent”. Not because I had any special training, achieved any special credentials, or aligned myself with any specific host. It was an attitude that I had when I joined. I was about as green as they came when I joined YTB, but I did have a passion for travel and a desire to learn that got me to the point that I am today. I’ve heard over and over that unless I align myself with one of those legitimate hosts out there, that I’d never be considered a “Travel Agent”.

Yet, the folks with all the arrogance and attitude – haven’t actually experienced the service and value I bring to my clients.

Fact is, anyone can become a “Travel Agent” with the proper mindset and willingness to learn and it doesn’t matter what company you align yourself with. Other than my family, 99.9% of our clients have no idea who or what YTB is. All they know is Doug and Ronda with BandBVacations.com. If a client has a change in schedule, a problem with a booking, or happen to need assistance with arrangements, the “Agent” they call is us, not the Home Office.

That being said, having the mindset of “Travel Agent” isn’t going to cut the mustard when it comes to servicing our clients. We could have all the love and passion in the world – but without the proper knowledge to actually assist our clients, mindset alone is moot.

It also takes knowledge and training to drive this business and make it a success.

When YTB launched the E-Campus training two years ago with theAcademy.com and Dr. Marc Mancini, I was ecstatic. At the time, it was a major advancement and move towards training our sales force. The move was also “pro-active”, being launched before all the attention and fuss in the news and media publications came out about YTB being some sort of “card mill”. (A term and definition we still don’t answers for two years later.)

Like Carnival Corporation, Apple Vacations, Pleasant Holidays, Collette, World Choice, Globus, and other preferred suppliers who do business with YTB, Dr. Mancini saw something in YTB that lead to this training to help the company achieve its long term goal of being a dominant force in the travel industry.

If you’re going to partner with someone, they might as well be the best. Here’s a little bio that I picked up on Dr. Mancini two years ago.

What’s even more impressive is that the YTB E-Campus program is designed by Dr. Marc Mancini, one of the travel industry’s most highly respected speakers, educators and consultants and authors of such books as Conducting Tours: A Practical Guide, Cruising: A Guide to the Cruise Line Industry, and Selling Destinations: Geography for the Travel Professional. Dr Mancini and his firm are the creative force behind some of the best-known and most successful training programs in the business including training programs for CLIA, AAA, and NTA.

What YTB did was land the industries leading authority in travel to design and implement a very intensive and thorough training program that covers the following 10 segments.

• Course 101: Overview of the Travel Industry
• Course 102: Lodging
• Course 103: Tours / Groups
  
• Course 104: Cruising
  
• Course 105: Air Travel
  
• Course 106: Rail, Car Rentals and the Rest
  
• Course 107: Travel Sales, Service and Marketing
  
• Course 108: Destinations: North and South America
  
• Course 109: Destinations: Europe
  
• Course 110: Destinations: Africa, Asia and the South Pacific

And for doing what we as “Travel Agents” should do for our business and completing this course, what do you think YTB did to reward those who took their travel business seriously?

• The ability to drop the “R” from RTA and the title of “Travel Agent”
  
• 75% Commission Contract
  
• Monthly YTB Special Promotions
  
• Entry For A Free Cruise
  
• Exclusive YTB FAM Trips
  
• Training Events & Trade Show (Funshine was comped)
  
• The Fun & Travel Magazine to help you grow your business
  

Not too shabby for some rinky-dink MLM that has no interest in Travel huh? Fact is, those who claim YTB doesn’t offer training haven’t been paying attention to the facts. Instead, they choose to ignore any type of training to keep their fantasy over YTB being less than legitimate alive.

We posted a list of those who completed the E-Campus training this past weekend in our newsletter. If you’re a YTB TSO or Rep and you’d like a listing to view, please get signed up on our list. I don’t think it’s appropriate to post this list publicly. With all the attention and animosity from a very small and childish group in the travel industry who have nothing better to do it will simply create more spin and turn this significant accomplishment into something it’s not.

For those who did complete this training, you know who you are. You know the value of knowledge and learning. I commend you for taking responsibility and ownership of your travel business. You can now not only call yourself “Travel Agent”, but earn an above average commission percentage found in the industry. (Industry average being 74%.)

Congratulations!

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After the close of Funshine last weekend, YTB launched a new training program on Sunday for Reps and Associates – Regional Product Marketing (RPM) Training. YTB is very proud of all the training programs they provide, as they should. The trainings I’ve attended and produced by YTB rivals any trainings I’ve ever participated in for content and curriculum in any industry let alone travel. I’ve been with YTB for several years now, and with every new training YTB creates, they take what they’ve been able to learn from the past to enhance the new trainings and curriculum with better features, content, and presentations to ensure what’s being taught is relevant, fresh and current.

The new RPM curriculum takes the best aspects of the live trainings such as the old CRTA that YTB once held across cities all over the country and has enhanced it’s mission and purpose.

The mission of this program is to educate and equip our Reps to effectively sell the YTB suite of products and to build a successful sales organization.

Don’t mistake this for another version of the CRTA however. There are several key aspects of the RPM Training that set RPM apart. With all the changes, enhancements, and upgrades YTB has experienced over the last two years the company has created a training program that provides information and how-to’s for YTB 2.0. What’s even more impressive, RPM is designed to be updated and enhanced on a weekly basis to provide the participants with the most relevant information available at that time. The only common thread between the CRTA and RPM trainings are they’re both live, and they’re both local.

There are four major categories with the new 4 1/2 hour RPM training that will provide a little insight into what this training program is all about.

1. What we sell – travel, shopYTB.
2. How to sell it
3. How to build a team
4. Compensation and how to get to Coach’s Corner.
   

With the advent of First Class Training last year, the completion of E-Campus this summer, supplier seminars provided at Funshine this past weekend, and the plethora of travel related webinars, Seminars @ Sea, and live trainings provided by the industry and various associations, RPM is designed for the new Associate and Rep in our business. While RPM provides an overview of hundreds of suppliers YTB partners with, this new training is not designed for the Travel Store Owner, but for the Associate and Rep.

Nor is RPM designed for anyone outside the company. In the past, the CRTA trainings were a great way to show prospects our product and company culture free of charge. Not so with RPM. For each RPM, participants not only need to register in their back office for the local Trainings, but also pay a $45 registration fee in advance for the 4 1/2 hour trainings. That being said – I can’t think of a better way to get a new Associate off on the right foot with a $45 investment to provide the proper product knowledge and effective marketing techniques.

The goal here is to provide current and relevant content for anyone who wants to learn how to build an organization. YTB will follow this new training program very closely, with pre and post meetings, participant surveys, and continued trainer and field input to ensure accuracy and relevancy. With YTB’s Franchise Model just over the horizon and the opportunity it provides, YTB has been proactive with RPM with this key component in the transition to a Franchise model. The new RPM training not only updates Associates and Reps about YTB 2.0, but is flexible enough to provide both effective communication tool and the proper training program as the Franchise model begins to roll out in 2010.

Case in point. The first RPM training course was held in front of 300 registered participants last Sunday in Orlando. Participants have already enrolled in two more RPM Trainings this upcoming weekend in Irvine and San Fransisco, California. Based on company, field, and trainer input, close to 20 slides have been updated with new information for the trainings this upcoming weekend. As YTB continues to roll out RPM later this month in Kansas City, St. Louis, Atlanta, Detroit, and Newark NJ, and additional RPM trainings scheduled for November in Tampa, Dallas, Las Vegas, Miami, Phoenix, and Denver, more changes will be made as YTB updates it’s systems and processes.

The best part about RPM…it’s live and in living color.

Don’t get me wrong, I love technology and how easy it is for us to learn and obtain knowledge remotely. The First Class Training launched in October of last year, The Academy’s E-Campus courses designed by industry veteran Marc Mancini, and the regular Thursday night Training Calls with suppliers were all designed to provide training for our Travel Store Owners. While I find each of these training modules both effective and well done, it can’t compare with “live” events YTB once held via the CRTA’s or currently do with YTB University or the supplier seminars conducted at both the YTB Convention and Funshine.

These live events provide interaction and the ability to ask questions that you just can’t get via the remote trainings. (Although there are ideas to address that shortcoming.) RPM will also provide participants with a class of Certified Company Trainers (48 currently) who have gone through a the proper certification process to ensure that RPM will maintain it’s high standards and mission as it moves forward. With all due respect the the CRTA trainings once held by YTB, some of the trainings provided by a few Directors were not up to company standards. I’ve seen a big movement in trainings across the board on what has become known as “Train the Trainer” and YTB has picked up on this idea for it’s own RPM trainings to ensure relevancy, accuracy, and the proper information designed for the field by the company.

I’m also looking forward to the smaller venues that should provide better retention and interaction between the participants and the trainers. While it’s impressive to see a room filled with 1000 people, the size of RPM has been shaved to possibly 100 registrants after this first wave of trainings roll out across the country. RPM will also look at a few secondary markets like Austin, TX and Montgomery, AL to provide easy access to these emerging markets within YTB.

My hats off the Founders and Executives in the company and especially Derek Avera for this new RPM training. Like most of the new trainings YTB launches, Derek was key in the design and launch of the new RPM training. He first came on the scene with a viable answer to our Travel Training with First Class for new TSO’s last year. With RPM now launched for Associates and Reps in the field with it’s new design and content, it should prove to be a major component in YTB’s dominance in the industry.

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Scott Tomer was in town a couple weeks ago and I had a chance to sit down with him in a small group setting the night before the Saturday training. One of the other members of the group asked the question “Why don’t we [YTB] hand out more travel awards at Convention?”

What Scott told us, was the idea of Travel Awards did come up for Friday’s afternoon General Session at this years Convention. If you recall, Friday afternoon unleashed the industries best commission contracts and benefits in the industry, the upgrades for “Steals and Deals” and the enhanced Great Escapes packages for both Travel Store owners, and clients. With Friday afternoon dedicated to Travel it just made sense to offer Travel Awards. However, when they called the travel leaders in our company to ask if they would be at Convention, every one of them said “Yes, I’ll be at Funshine.”

The “Convention” our travel leaders were talking about begins today at the Gaylord Palms Resort & Convention Center. Funshine provides two days of seminars and a trade show floor with some 60 or 70 suppliers who are soliciting their products and services for your clients next vacation.

Funshine will also hold a General Session tonight to hand out awards for our travel leaders who have produced significant travel sales. There will be other upgrades and announcements; one of which is a new “skin” with additional features which you can get a feel for from with our Golf site. (Sorry, couldn’t hold back on this one, but since it’s already live…what the heck.)

The trade show floor of course is free, and those of us who have completed the Marc Mancini’s E-Campus series of courses also receive a complimentary upgrade to all the seminars offered by our preferred suppliers. (We also get to call ourselves “Travel Agents” and are upgraded to a 75% commission contract without quotas after completing the E-Campus courses.)

Here is a list I was able to obtain from the Home Office of the seminars and descriptions.

American Destinations
“Significantly grow your YTB Business with Educational Student Travel” Content for beginners and experienced agents alike.
ADI specializes in all-inclusive, multi-day group tour packages with an emphasis on Educational Student Travel.  YOU can have a hand in shaping our Nation’s youth and work toward your YTB $5,000 Matching Travel Commission Bonus!

Carnival Cruise Lines
(Friday) “Getting Started Selling Cruises – What you really need to know” – Beginner
(Saturday) “Super Sales with Carnival Cruise Lines” – This all-inclusive seminar will touch on the keys to great success selling cruises.  It’s a must attend event! – All levels are encouraged and welcome!

CCRA
“What’s new with CCRA”   This seminar speaks to those mostly already familiar with their product but they would love to include anyone wanting to learn more about who they are.
We will show you how to book hotels and other services – make more money and save time!

CLIA
“Cruise Vacations: an Introduction” This seminar is 3 hours and worth 15 CLIA credits once you have passed the test.

Collette Vacations
“How to make the most money in Travel Today!” For all levels of experience.
Deluxe escorted tours to all 7 continents, door to door transportation from the passenger’s home to the airport.  Our unmatched cancellation waiver protects your passenger.

Costa Cruise Lines
“Have you seen Costa lately?”  For both beginner and experienced agents.
Costa, Europe’s number one cruise line, offers an experience that is delightfully different in service and cruise.  In an atmosphere filled with love, laughter and La Dolce Vita.

Globus Family of Brands
“Globus Family of Brands; Product, Groups and Marketing” Balanced for beginners and experienced agents.
With more than 400 vacations to over 60 countries worldwide, the Globus Family of Brands offers a variety of travel styles to fit anyone’s budget or desire.

Holland America Line
“How to understand & sell Holland America Line, including in depth training on our Alaska vacations”  Balanced for beginners and experienced agents.
We invite you to sail with us and discover a world of elegant, mid-sized ships, award-winning service, intriguing onboard enrichment programs and sophisticated five-star dining.

Honeymoon Wishes
“The Honeymoon and Destination Wedding Market is still growing – Learn how to be a part of it.” For both beginner and experienced agents.
Clients can have any part of their honeymoon as a wedding present!  Earn commissions form their gift registry and market your business.

Pleasant Holidays
“The World of Pleasant” For both beginner and experienced agents.
Since 1959, Pleasant Holidays has sent over 9 million travelers on dream vacations.  Pleasant Holidays features hundreds of specials and value-packed vacations.

Princess Cruises / Cunard Lines
“The World of Princess Cruises” “The Legendary Voyages of Cunard Lines”
Escape completely with Princess Cruises to over 350 destinations and 105 unique itineraries.  Show your clients the world!

Silversea Cruises
“Selling the World of Silversea” Learn the value of selling an all inclusive luxury product and earn higher commissions. For both beginner and experienced agents Silversea Cruises is recognized as an innovator in the luxury segment, offering guests large-ship amenities aboard five intimate vessels, Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit – all designed to offer an atmosphere of conviviality and casual elegance.

Steps of Paul Coastal Cruises
A unique cruise line navigating through the lands of the Bible, the Steps of the Apostle Paul and the Holy Lands.  Fundraising plans for your church groups.

Travelocity Partner Network
“Travel, Travel, Travel – Trends, Industry Knowledge and more” For both beginner and experienced agents.
A division of Travelocity, the industry leader in offering scalable and private label online travel solutions.  It builds your brand, not ours.

Travel Guard
Travel Insurance… How it benefits you and your customers
Travel Guard Insurance Regional Account Manager Nancy Mallek from Stevens Point WI, is curious if you know how easily you can increase your revenue by recommending travel insurance.  Join us for an informative session that will help you sell more.  Learn various tips on how to sell, why your customers should purchase, and ways to overcome objections.  Plus, everything you want to know about what is covered in a travel insurance policy.

Other suppliers who I don’t have course descriptions for but will be at Funshine to educate TSO’s who want to learn include Epic Tours, The Mark Travel Corporation, Worldwide Golf Vacations, MSC Cruises, Cunard Lines, Worldwide Tours, Inc., and Carey International.

When you take a look at the list of seminars above and then compare it to the Home Based Agent Show and Conference in Atlantic City in a little more than a week, it’s shocking to see how a single company like YTB can attract a similar segment and number of suppliers for its conference. I’d also be willing to bet that YTB will provide a larger crowd for Funshine compared to the Home Based Agent Show designed for an entire segment of the industry.

It should be a fun weekend with our peers who have a legitimate desire to learn and grow in the travel industry from suppliers who see YTB for what it truly is – the 25th largest Seller of Travel in the industry. 

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It’s that time of year again! Funshine East!

I LOVE Funshine because many of the travel upgrades are announced during Funshine East, and often times, I get to put a face to a name or a voice that I’ve been either reading via e-mail correspondence or via the Thursday and Saturday training calls. I was blown away by Ann Sedgwick two years ago when Ronda and I did a Seminar @ Sea with her on Carnival just before Funshine. I also remember getting my first taste of American Destinations, Inc. that year, and have been promoting that business ever since.

It’s odd to me that our list of vendors and suppliers keeps growing. I’ve been told that suppliers and vendors don’t like us. Yet, the bigger we get the more suppliers take the time to not show up but want to be part of the largest Travel Trade Show in the industry. Last year, YTB had more than 6000 in attendance, compared to another Orlando show this week, which estimates only 2000 travel agents world wide.

Money talks.

It’s also nice to have industry leaders like Marc Mancini and Davidoff Associates seeing the value of YTB and stepping up to the plate to offer their experience and knowledge of the industry. When the best our critics can come up with is that these industry leaders are paid, that speaks volumes. Not because our critics don’t understand what it means to be “in business”, but because that’s the best complaint they can come up with. I’ve researched Marc Mancini extensively and have taken the E-Campus courses he’s designed for YTB, and there’s a reason why he’s so well respected in the industry.

I guess he can live with the asterisk next to his name – “Bought and paid for by YTB” as he’ll be at Funshine with his industry famous “Geography Bowl”, which I hear is extremely challenging.

Davidoff Associates seemed to have liked what they saw at the 2008 National Convention, and are providing their services with a Seminar @ Sea with 3 courses taught while at Sea.

More than 17 new suppliers and vendors will be on hand this year, and the opportunities to expand our travel business have increased dramatically. I just saw a snippet in our Travel Compass, (the one that focuses on travel) concerning a new addition to our booking engine with Wyndham Worldwide & RCI e-certificates, found under the Hotels Tab of our booking engine for 7 Night Resort Vacation Certificates starting a $379.00.

Ultimate 5 Adventures will also be there, and I’ve got to tell you, while the sky diving scares the daylights out of me, the Indy Car offering looks mighty appealing.

I also saw a snippet on Modern Agent this week from Branson Online, who will also be at Funshine this year. Personally, I’ve never had an interest in Branson, Missouri, but the heart of our country (or is that Canada?) sure is making quite a name for itself the last couple of years.

But the vendor or supplier that has caught my eye more than any other, are the private sailings in the Abaco Islands, complete with crew and chief. (Although I need to find out which one!) It’s not uncommon for our entire family of 15 to 20 to get together for a family vacation, and this puppy sounds like one heck of a family vacation!

If you get my free Newsletter you might have listened to the call we had last week with Gregg Fritsch and David Lash. Gregg and David came on board last year, and are the ones responsible for the Mancini and Davidoff trainings, and these new vendors. I know it’s been said by others that we don’t have anyone at the home office that has any travel industry experience. Honestly, it’s just another myth being thrown out there and I’m okay with letting our critics believe what they want. If you however, haven’t listened to the call, you need too. I loved what David had to say about YTB being “competitive” in this industry.

I believe the exact quote was, “We have no desire to be competitive; we want the rest of the industry to eat our dust”.

After little more than a years worth of work from these two, looks like we are well on our way, but you know as well as I do that the best products in the world don’t mean diddly if nobody knows about them. That’s why we need to open our mouths and tell someone about it!

PS – I’ll be back to regular posting again starting next week. As a matter of fact, I’ll be doing a special series on Coach next week. I heard that people can’t seem to find anything positive about Coach on the internet. Took me all of 5 minutes to find several news articles that will fill up the week, so be sure to check back.

I may even post an update on Funshine. ;-P

I started a huge task last week when I promised John Frenaye that I would get his questions answered. ALL his questions. Over the next couple weeks due to the length of this list, I’m going to focus on each of these questions one at a time. My goal here is not only to answer the question, but also point out why this question is even asked in the first place.

This will also be an excellent opportunity and tool for anyone with additional comments about each of the specific questions to get better clarification. Use the comments section to discuss each of the questions in greater detail. I remind you that I learned how to accomplish such a huge task from Brian Tracy and his courses, which teach that you focus on the each task one at a time, focus on the solution, break it down into manageable chunks, and before you know it, you’ve achieved your goal. (By the way…I just got an e-mail from Brian regarding a New Years Coupon to Save 20% on all his courses!)

It should be a really fun debate, and for those of you in YTB, take this information and documentation and use it. Here are the questions we have gone over thus far.

Question #1 - Why a compensation plan takes 12 pages to define?

The updates and upgrades keep coming from the YTB Home Office. Fresh off of Funshine East ’07, YTB’s Travel Trade Show held Friday and Saturday, October 5-6, in Orlando, FL, another major update has been made to the back office on the travel side of the business, YTB Travel Network. This new look and feel matches the updates and upgrades made back at the National Convention in August in St. Louis.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

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