Sorry I haven’t been around the last week. We’ve been working on a kitchen and bath makeover here at the house that was behind schedule and over budget. The project is now complete and turned out better than either of us had envisioned.

Just before the project got started, I received an unexpected call from Jeff Scott of First Alliance Travel and a request to hook up while he was here in Atlanta.

Our hour long meeting was very informal, and quite candid. I can’t get into everything, and I don’t want to overstep my boundaries or speak for Mr. Scott in regard to the company’s direction and plans – but there were two main topics I came away from this meeting that I wanted to share.

First and foremost – “he gets us”.

I would venture to guess that we all at one point or another fall victim to the bizarre myths and perceptions associated with MLM. (Jeff was no exception.) We’ve seen time and time again that those who take the time to truly study our model and get to know our Founders and our people don’t just change their perception- they’re blown away.

Instead of cult like – he found genuine.

Instead of greedy – he found caring and compassionate.

Instead of lazy – he found driven.

Instead of dumb – he found business and marketing savvy.

Second – this was absolutely the best move for our company and those of us who are passionate about travel. We both laughed at how the travel bug never leaves you. It’s by far the most romantic, sexiest product on the planet. First travel Alliance has the ways and the means to offer more product and the best possible prices.

We couldn’t go over all of the upgrades and changes in a single hour – and there’s no telling when this transformation as a true powerhouse Host Agency will be complete. When it’s all said and done however, not only will YTB Travel Network have the best product offering, but we’ll have most competitive pricing the industry (and your clients) have ever seen.

This can and will be a reality.

Furthermore, there were real issues with really dumb people who could never grasp the concept that YTB Marketing and YTB Travel Network are two separate companies. That myth or idea is going to be a lot harder to pitch now that we have a veteran core consisting of true Travel Professionals running the Travel Department. (Under a completely separate roof I might add.)

New training – the likes the industry has never seen will also compliment our opportunity to attract a new breed of Travel Agent. The Travel Agent industry is not only aging – how travel is sold changing at a rapid pace. Gone are the glory days of “order taking” and making money despite any lack of business smarts or sales ability. (A big reason why so many Agencies went belly up over the last decade and why those who are left don’t want us around.) Not only is YTB a new bread of Travel Agent – we’ve proven we can change and adapt to the current economic and technological times. We don’t fight it – we embrace it.

And that’s what this industry truly needs.

Not everyone currently involved in our company will take advantage of the new features and benefits associated with travel. However, if you’re like us, and have a real passion for travel and a sincere desire to excel – this is it. I firmly believe Jeff Scott and this new partnership with First Alliance Travel has all the makings of lighting striking twice for another history making run.

In closing – I can’t tell you how impressed I am after meeting Jeff face to face. His willingness and desire to find out more about who we are and what makes us tick is stimulating. He also strikes me a one of us – and someone we can trust.

Hold on to your hats folks – while these upgrades and benefits will take some time to launch and implement, it’s going to be one fun (and extremely rewarding) ride!

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If you keep up with YTB News, you’ve probably seen the plethora of posts highlighting a press release concerning YTB Travel Network and their new alliance with Sixth Scott. Those who were at Convention this summer heard about what was coming down the pike from YTB Travel Network. As it turns out, the key players for Sixth Scott were also at the Convention to check out the company structure, the numbers, the Founders and the culture they’ve created with thousands of RTA’s and Representatives all in one place.

As with any true business mind who takes the opportunity to really look closely at what YTB has – they liked what they saw. A distribution channel that only pays when that channel produces. With YTB’s incredible size and enthusiasm about travel, they didn’t just like what they saw – they loved it. For Sixth Scott, it was a very smart and strategic business move that will help expand their influence and objectives in the travel industry.

For long time Travel Agents in YTB like me, it puts me right back where I was prior to 2007, but with one major difference. I have years of experience under my belt not only selling travel, but in marketing that will benefit me and my travel business greatly.

You’ll always find a group of clowns in any industry who don’t have the proper tools and skill set to handle change or a new competitor. Because they can’t handle this change or increased competition, they end up making a lot of noise and do cause a disturbance with all sorts of shenanigans and stunts to distract the average onlooker. The problem with that type of hype and slandering is that it’s based on pure emotion instead of fact and logic. People can and do say all sorts of crazy things and make outrageous claims and predictions that you’ll find on the Internet.

I can assure you, these type of arrogant pin heads will not be happy with this new partnership enabling a Travel Agent such as myself access to all the product, benefits, and accreditation they have in the industry.

What they want is nothing short of pure annihilation.

On the other side of the coin, we have smart, savvy business minds in the travel industry that understand the power of a large sales force. Companies like Carnival Corporation, Pleasant Holidays, and Sandals resorts. Industry publication like Travel Weekly who has listed YTB Travel Network as a Top 50 travel company the last five years. Leading industry trainers like Marc Mancini who created our e-campus program for us several years ago and the late Phil Davidoff, a former ASTA President who offered support and training to our organization before his passing. Business owners like Debbie Maier and Mailpound who created a fantastic opportunity in marketing travel to our clients after visiting a Red Carpet several years ago. Debbie was completely blown away by our enthusiasm and our passion for travel. And of course we can’t forget Vicki Freed while she was with Carnival who participated in CLIA’s largest on sight training that industry accreditation had ever seen.

Both Vicki and CLIA were once again blown away by YTB’s enthusiasm and passion for travel.

It’s a shame that in every instance above, those who took a stance to support and help YTB Travel Network, were promptly slandered and attempts to shame them into submission was the order of the day by a bunch of overzealous Anti-MLM zealots who couldn’t handle an opposing view or perspective.

Makes me wonder if this new entity Sixth Scott who will now handle our travel bookings and travel support knows this and that’s why I can’t find any information about them?

I have to admit here that I’ve not had time to properly research this Sixth Scott company. An initial search on the Internet and a couple of phone calls turned up virtually nothing about this LLC. Maybe – just maybe, this could be done on purpose? An LLC is easy to form. It’s not out of the realm of possibility that these guys want to focus on expanding business, and not get mixed up with a bunch of crazed lunatics who I can assure you will have the spare time and most certainly spend the energy and resources to get to the bottom of who these folks are.

I however have a number of businesses I need to run – and frankly don’t have the time.

I’m willing to bet however – the overzealous crowd will make it a top priority because it produces a fear that YTB Travel Network and guys like me will continue to sell travel to the general public.

I’m also looking at the fact that this move is like all the slandering and brain washing that’s been done for the last four years has been completely washed away. We’re right back to where we were prior to the fall of 2007 when YTB Travel was taking the industry by storm with all the perks and vendors they’ve always had.

For those of us in YTB, this new partnership will have plenty. It will completely separate the marketing program we have from the travel program – enabling our marketing arm to focus on marketing (what it does best), and leaving the travel aspect of the business to industry veterans and experts.

Along with a sleek new look to the web site, with all the bells and whistles including group access, we’ll gain access to even more travel vendors including all the major cruise lines, tour operators, hotels, airlines and charter organizations, and best in class package deals at higher commission percentages.

We’ll also have a new specialized, in-depth training, that can show you exactly how to be successful – even if your new or have limited experience in the travel industry. The new entity will also help market your business, when to sell what, how to use CRM and client data, as well as sales techniques to create a more profitable business.

Industry perks will also be back in full force with IATAN accreditation just like before. (As always, reserved for those who actually earn it.) Access to FAM trips, inaugural cruises, and ship positioning cruises where available are all a possibility. A new A-list program will also be introduced in the near future for those Travel Agents who produce the travel required.

Yep, there’s no question this is great news for someone like me who loves travel and loves to promote travel and gets paid for doing just that. All the handcuffs and limitations the industry attempted to saddle me with because they can’t comprehend or get past the word “recruit” has now been washed away. As with any position or opinion, there will always be a different side. Thing is, I adapted and survived because like Sixth Scott – I understand good, basic business concepts.

That my friends is something that you can’t shame into submission, can’t slander with false claims and outrageous predictions, and can’t destroy simply because you’re too stubborn or too stupid to realize a legitimate, long term business model.

Consider this a reset – a way to go back to the future and show the entire industry how good and dominant a travel company can be.

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Today, I wanted to give anyone interested a heads up on a service that I think is not only important, but primed to make the smart entrepreneurial mind and marketer money.

If you’ve done any research at all in this arena, you should know that Mobile Marketing is on the way up. If you don’t know about Mobile Marketing – what it is – and how it’s poised as the next boom, do your own independent research on the subject and you’ll certainly see what I’m talking about.

The smart players certainly will, while the pretenders won’t bother.

One of the first things you can do concerning this research is hop on a free webinar tonight provided by my company, YTB International. There’s no question this company knows marketing. It’s one of the biggest powerhouses I’ve ever been a part of in my professional career. It’s made some serious money for the seasoned marketer, and it’s taught the not so seasoned marketer (like me before I hooked up with them) how it’s done.

A few weeks back, at their National Convention, the company announced the launch of a new product called Z Mobile. A week later, it was live and running. At this point, everyone is on the same level playing field in finding out what this service is all about and what it can do. The webinar tonight will cover the features, advantages and benefits of this service for both the end user and the Representative who wants to market the service.

Here’s the real kicker. If you see an opportunity to market this service, like I do, you can sign up as a Rep with YTB and sell this product for no money down, and no annual fee. It’s absolutely free. The company did the same thing 10 years ago when they broke into the Travel industry selling travel websites. Within 5 years of marketing this Travel Company, the Representatives who sold the sites amassed a massive amount of home based travel agents. As a result, it enabled the Travel Company to become one of the top fifty host agencies in the country. Some, (certainly not all) attained great wealth by joining the company as a free Rep and selling these turnkey Travel Stores.

There was one glaring flaw back then when the company took the travel industry by storm.

It ticked the existing travel agents in the industry off. (A few are still incessantly whining and crying about it to this day.) Some were simply stuck in their time warp or fantasy and wouldn’t adapt. While others never dreamed that a simple marketing system with no real travel experience to speak of would really work. Within time, they realized how wrong they were in underestimating the power of our marketing system, and resorted to pulling out every trick in the book to regain control – including lawsuits designed to destroy the company. Some to this day still lay claim that it’s an illegal pyramid scheme – stating incorrectly that the Reps who sold the sites had to pay to participate.

Fact is, it did work. And while some of the chapters in that story over the last ten years have been mired in bickering and fighting to regain control of their industry, YTB Travel Network is still around and still selling travel. (And still in the top 50) I’m a proud Travel Agent myself to this day.

Now here’s the beauty of this new product and service that YTB has just launched with Z Mobile. There’s no real player right now in this industry. You’re not going to hurt somebody’s feelings, or tick someone off for taking business away from them like we did to the Travel Agents. It’s all virgin territory and the market is wide open to blaze your own path and your own marketing story. The Rep position is still free, just like it always has, but you’ll be selling to an end user that’s a little more business minded. (Unlike the travel agents I’ve seen bickering on the internet.)

True, this product is for the “early adopters” at this point in the game. The way I look at it, it simply gives me a little more time to wrap my arms around this product and the potential it has to change the way we market and communicate with clients and customers.

Also, true that there is no guarantee that Mobile Marketing will be as big as some are predicting. It costs you nothing to take a look, and it costs you nothing to become a part of the company to find out. If it does take off – great. If not, well – nobody who signs up for free loses out.

If you want to change your financial picture, you have to change what you’re doing and thinking. If you’re not where you want to be right now financially, then you’re current form of thinking and doing simply isn’t working. (If it was, you’re circumstances would be different.)

I know that may sound a little in your face – but sometimes the truth happens to be just that – in your face.

I’m not here to mock you, or make fun of you. I’m here to help you. I’m here to give you a dose of reality. Which is a lot more than I can say for some of the “experts” I’ve seen on the Internet.

Hop on tonight’s webinar and at least check it out. There’s no high pressure and we’re not even going to ask for your name, nor have you subscribe for a link. It’s open to anyone who wants to take a look. The smart players (who are the actual people we’re looking for here) will find a way to contact either me or someone else who invited them to find out more and get started.

Oh, and if you miss any part of it, it will replay every hour on the hour all night. It all starts at 8:00 pm Eastern, 7:00 pm Central, 6:00 pm Mountain, 5:00 pm Pacific.

I sincerely hope you like what you see. Not only in the product but in the company and the way we market. It’s been a real game changer for me over the years – and it could be for you too.

But only if you take that first step and find out more.

See you tonight?

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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A couple weeks ago, I mentioned that ignorance and injustice has never been something I’ve tolerated very well. It’s not that I expect everyone to know everything – people make mistakes (including me) all the time. But – I do expect people to be capable of learning. These “mistakes” are the lessons learned that helped people like Edison invent the incandescent light bulb. I’ve heard that he “failed” anywhere from 1000 to 10,000 times before he figured it out. The actual number of times isn’t important – but the concept that you adjust and correct with each mistake made to end up with success is.

It’s that type of thinking and determination that has helped YTB return to the original name – better, stronger, and with more conviction I’ve seen in a long time.

I’ve had more subscription signups to our newsletter in the last few weeks than I think I’ve had all year. I also had to create a separate category in my Outlook for the private YTB Facebook pages and the notifications that are coming in. My inbox became flooded with YTB posts. (There’s some really useful information there, and it’s always needed a special folder.)

Not everyone appears to be on the same page in sharing the excitement and passion for success that we do. Make no mistake, they certainly see it – and they know exactly what it all means. Our passion and excitement unfortunately gives them a nervous twitch.

From the day it appeared on my blog, (which I can still recall) one guy has produced an entire comedy of errors, missteps, and mishaps. This self-proclaimed “expert” decided to make it his personal mission to pick a fight with me, you, or anyone else associated with YTB. John Frenaye got more than he bargained for when he came trolling onto this blog to pick on what he assumed was just another “lowly MLMer”.

Instead of cowering or avoiding, I responded to both him and his illusions. His perceptions of MLM and YTB simply don’t match my reality or experience. I did see John’s charade as a valuable lesson in exactly what not to do, and how not to think. His so called “problems” with MLM, gave insight into what to avoid. Although by doing this you couldn’t avoid his pessimistic rants, which helps tremendously.

Although John never mustered up enough courage or strength to sit down with YTB face to face to discuss his “issues” with the company and our model, his Internet persona and constant bullying in every nook and cranny associated with YTB did provide insight for not only myself, but YTB to look at the perceptions and adjust accordingly.

I have no idea how this whole thing has worked out for John, but I don’t think it’s been all that pleasant. Nobody likes to be made the fool like I’ve highlighted and documented here. Not that it’s been a bed of roses for me either. Personally, and for others who have gone through this battle with me in YTB however, it’s been a great experience and lessons learned because unlike John, and others like him, we actually know how to learn and adjust from the mistakes we all make.

It makes us stronger, more resilient, and better than ever before.

John on the other hand, just doesn’t make them. “Mistakes” I mean. He’s still just as stubborn and bull headed as ever. Sticking to his illusions that MLM and its people are inferior to him or anyone outside of the “cult” that hasn’t been drinking the Kool-Aid.

And that my friend is exactly why this personal crusade of his and this battle that’s waged inside his head has been going on for at least the last four years. He hasn’t learned a blessed thing.

You might be thinking to yourself, “If an old dog like TravelPro can learn a few new tricks, certainly someone like John can – couldn’t he?

Not exactly.

I’ve heard it said from more critics than just John, that cynics think we MLM’ers are so caught up in the cult and drunk on the Kool-aid that our identity becomes attached to it. Without a YTB or another MLM to hang on to, we’re lost without any meaning. Truthfully, I think that concept speaks more about themselves than it does about any of us.

See, the whole idea of MLM is to teach the average person how to change from an employee mentality to a business owner mentality. The heart of MLM, what makes it tick and beat, is ground floor access to a business that will teach anyone who is willing how to become a real true entrepreneur and business owner. The problem as I see it, isn’t actually the MLM business itself, but the actual person running the business.

I look at the traditional business I came under contract with a couple weeks ago. The territory was run into the ground, and the old manager is filing for bankruptcy. If it were MLM, critics would be yammering about how the model failed. Now that I’ve been working this new business a few weeks and have done a couple P & L’s – I can’t for that life of me figure out how he couldn’t make this work – other than the fact that he didn’t know how to control expenses, and honestly was just plain lazy.

In other words, the model and the territory are just fine – it’s the business owner who didn’t put the proper time and effort into it that landed him in bankruptcy.

Network Marketing is not different. There’s a reason why the word “work” is in there – it takes “work”. This idea that you pay money and just sit back and collect checks is the most absurd notion there is in the MLM industry. You’re paid based on activity and results. No activity equals no money. To put it another way, you get out of it what you actually put into it. How it’s perceived by some as any different than any other business is a big red flag that they actually don’t know anything about business or what it takes to succeed.

For critics and cowards like John or the folks in the Class Action who have an average of 6 months of business experience among them, it’s just easier – or rather more comfortable to point the finger at MLM. They never notice the three fingers pointing right back at them.

I know commissioned sales can be a real drag – even overwhelming. It used to create its own nervous twitch inside me way back when. You have no idea how lucky you are to have a company like YTB, a product like travel to sell, and a mentor like Coach, Scott and Kim to learn the ropes and overcome that fear. And, yes, you’re even lucky to have someone like John to show you exactly what not to do and how not to think as an added bonus.

Considering where I’ve been and where I am today, I wouldn’t trade any of it in. I feel nothing but confidence and success because I knew who was right and who was dead wrong.

You too can rid yourself from that nervous twitching when you know who and what to join up with.

Ain’t no doubt about it for me.

It was Y-T-B.

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UPDATE: It’s a miracle!! The witch is not dead. Actually – I think the proper word right now would be “irritated”. (By yours truly.) Within two hours of posting this – our boy John pulled up a month and a half old rant he never bothered to publish to save face. (Hell, even my wife warned me that what would happen.)

Not too upset. He’s supplied some of the best content and some really great laughs over the years. Based on his history, and the outdated rant, I see no evidence that will change.

~~~

Honestly, I never thought this day would come. I’ve run into my share of zealots and cynics over the years, but have never seen the likes of anyone so obsessed and disturbed as the “Coach” of the Anti-MLM Travel crowd. By default, anyone in YTB would know that person to be John W. Frenaye. One of the most arrogant, confused, and condescending dolts I’ve ever witnessed during my tenure with YTB.

I first caught a glimpse of John’s irritation with YTB back in 2007 with an article he wrote using MSNBC as his platform. It was his last article for MSNBC. You can only imagine how unamused the editors of MSNBC were with anyone “double dog daring” folks like John did for that soap box article. His last rant on MSNBC however was only the beginning of the type of outlandish and eccentric stunts pulled over the next 3 to 4 years of a one man battle to rid the industry of Travel MLM’s.

A few short months later John showed up as a commenter on our blog in an apparent attempt to educate me on his “issues” with Travel MLM’s. I still remember the coy attitude and the intimidation tactic – as if he had it all figured out. It was to become a trademark of the almighty Frenaye. At the time however, I did see John as both a challenge and an opportunity to correct not just misconceptions and misrepresentations the industry had about MLM – but bold face lies about our people our Founders, and our company.

I’ll always give anyone the benefit of the doubt. Call it an asset or a fault, but I did befriend John because I did agree with a few minor points and issues that needed to be cleaned up in our industry. One of those issues being a love of travel and service to others. Perks in our industry known as FAM’s are a privilege and a tool to sell more travel to paying customers – not a right simply because you call yourself a “Travel Agent”. MLM is a business, not some discount program or get rich quick scheme.

And that’s how our discussions began.

When it was my turn to clear the air that nobody actually paid for the opportunity to recruit others, or that gross travel sales were actually 4 to 5 times the amount of travel website sales – that’s where we ran into problems. See, John, like so many other zealots who think they’re the bees knees find it difficult to communicate, learn, and educate themselves to find a resolution. I suppose the reason for this is that if they actually did – there wouldn’t even be an issue. Zealots need controversy in order to maintain their charade.

I don’t know if you’ve ever seen the movie Network. It’s a 1976 film that takes a cynical look at TV networks exploits that stars a very deranged ex-TV anchor. The film has one very famous quote that I’m sure you’ve heard of: “I’m mad as hell, and I’m not going to take it anymore.“

That’s John Frenaye in a nutshell. What John saw in YTB at the time, was the biggest – baddest Travel MLM out there. Remember, nobody was able to do what YTB did – they all folded before YTB Travel came along. Sure, other Travel MLM’s were a nuisance and frustrating – but since they were so short lived – they weren’t any real threat.

YTB was a different animal all together – it had legitimacy attached to it. Carnival Pinnacle Awards and listings smack dab in the middle of Travel Weekly’s Power List aren’t something Travel MLM’s are even capable of doing in the eyes of an anti-MLM zealot. And because YTB was morphing into a host agency powerhouse, the only thing John could do was go on a rampage for the next couple of years, finding (or fabricating) any issue he could dream up to shame YTB into submission.

I can’t complain too much because he gave me some fabulous content to show how you should never just walk – but run from zealots like John if you want anything close to sanity or the truth.

Some of my favorites include:

• An amended Class Action suit John dubbed was “powerful” yet was thrown out of court just days later for being “redundant, immaterial, impertinent, or scandalous matter”. (Boy – does that shoe fit huh?!)
• The claims that Candi May couldn’t possibly be a legitimate Travel Agent, or had been courted by Carlson Wagonlit only to find YTB as a better alternative.
• When CLIA slapped John with his hands in the cookie jar over claims that CLIA was playing favorites with YTB and not abiding by the rules set for all agencies.
• The church parsonage which Coach Tomer and Chris donated to a church – which John conveniently spinned into a “lease”. (The idiot even provided the court documents himself to show it was a legitimate donation.)
• The perfect “Gotcha” turned sour. An outdated 32 year old law in Rhode Island which John dug up that required all Agents to be bonded. That is, until John brought attention to it – and instead of enforcing it, Rhode Island repealed the outdated law.
• And of course we can’t forget John’s hopes and the dreams that were dashed in both California and Illinois shutting YTB down and ending our existence all together.

I’ve lost count how many times we were warned that Coach, Scott, and Kim would ride off into the sunset. The warnings of bankruptcy. How the stock was being manipulated. And the ultimate dream – how YTB would get out of the travel industry all together.

Aside from being proven wrong and outed for outlandish and false claims so many times over the years – probably the straw that broke this dolts back was the revelation that John really wasn’t the saint he claimed to be was made public.

Look – nobody’s perfect and we all make mistakes. Lord knows I’ve made my share in my lifetime and so has YTB. The key difference between someone like me and a company like YTB is that we can at least acknowledge we’re not perfect and either make amends and/or correct the mistake.

And it’s that type of acceptance and humility that enables me to keep writing here and YTB to keep selling travel during events like we had last night with Sandals.

John, on the other hand has apparently moved on. While his charade and escapades will be documented on the Internet forever, like the comments section that he was once so proud of haven’t been updated in almost a month. Best I can tell, he’s found another hobby with yet another startup and another site called Eye On Annapolis. It has nothing to do with travel or MLM’s thank goodness. It’s more like a city beat type thing and frankly – I’m pulling for him that it works.

I honestly don’t know if John will ever come to terms with the MLM model. A good portion of these types of Zealots never do because emotion often overrides logic and common sense. In that same vein however – logic never changes like emotions do and that’s why MLM and Direct Sales has survived for more than a Century.

Letting go of a three or four year obsession however is a step in the right direction. The daily rants and spinning have finally come to an end for both John and YTB. The end of another chapter in our journey together in an industry I still love and respect – both MLM and travel.

John’s relevance in the travel industry started to erode with his “double dog dare” in 2007. It’s been a very slow and arduous process over the years. I’m not going to speculate his escapades are completely dead like the Wicked Witch of the West (although it’s a fun title) but the further we get away from this type of behavior the better off the travel industry as a whole will be.

It’s a bad mix nobody really needs.

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We’ve been writing our weekly newsletter for the last three years now for YTB and ZamZuu business owners. It’s been one of the most rewarding things we’ve ever done. The compliments and appreciation we get from subscribers means more than we can truly express. What started out as a team newsletter has spread throughout the company. Today, we send broadcasts reaching thousands of YTB and ZamZuu subscribers.

While our publication is designed and written for existing members of YTB and ZamZuu only, there are those who have subscribed under false pretenses. Opting to lie about their identity under an assumed name and e-mail address with the intent to play “Mall Cop”. After the California Settlement was reached two years ago, I was contacted by the Home Office with a list of “violations” from the Attorney General’s Office in California.

The AG had incorrectly charged that our publication was being used as a “recruiting tool” which was most certainly expressed by overzealous critics who desperately wanted to have my publication shut down.

After seeing so many desperate and childish stunts which feed Zealots uncontrollable obsession over YTB, we were well prepared for such an outlandish accusation. We set up our newsletter to verify our members with a valid ID and website address. We also used a double opt in feature to ensure that everyone who signed up actually verified with us they did indeed want our publication.

No shenanigans on our end.

These precautions were two fold. One, I wanted to make sure that everyone receiving this information was actually in YTB or ZamZuu already. And two, I fully expected the trolls to sign up – which they did – and were promptly deleted.

While their first attempt under real names and e-mail addresses were banned from our system, the sleaze then resorted to lying. Finding a YTB member in their local area that mirrored a location close to their own IP address, these parasites sucked off the other site owners ID and website address with a newly created gmail.com account and presto! Success in having our publication diverted to their inbox anyway.

Pretty elaborate scheme don’t you think? That’s the kind of bizarre behavior I’ve come to know while they pretend to be this noble, honorable “Mall Cop” for pour, unsuspecting souls. Truth is, they’re as dirty as the day is long.

A quick fix for the entire Attorney General debacle was a report of my entire list of subscribers with valid ID and website address, verification IP address, minus the user last name and e-mail address. The report clearly validated all subscribers were already in YTB and opted in under their own free will. A letter explaining that it was highly improbable that I was “recruiting” existing YTB website owners based on this report was also sent to the Home Office.

Not sure if it was the last time the AG or the Home Office ever heard about these “violations” again, but I certainly haven’t.

Interesting how morals, ethics, and honesty have no place for an obsessed Zealot that has to be right. When it comes to justifying their perceptions and perpetrating their fears and misconceptions to the general public, all this ethical stuff is mere window dressing they like to hide behind. It’s not just my newsletter they’ve infiltrated either. They’ve signed up as free Reps with the company, have become Fans of every Facebook page YTB or ZamZuu has, and have subscribed to every YTB and ZamZuu publication and newsletter they can get their hands on in order to feed their uncontrollable addiction.

With the latest settlement with the Attorney General in Illinois behind us, a new push by these imbeciles is once again in full swing. Obviously, they’re a bit upset that YTB was able to come to an agreement with another Attorney General and we are able to continue our business model. That’s what normal adults do – come to an agreement. Critics however have resorted to intercepting a new round of private correspondence, making its way to the internet with lists of supposed “violations” to say “see I told you I was right”.

While it’s clear that these correspondence are designed for “members only” – it’s upsetting the owners of these publications. Therefore, I’m offering up a list of items or precautions that you should implement in order to protect your publication and our fine company.

First, you need to accept that there will be sleazy little liars who will do and say anything in attempt to save face or to justify their position. Its part of the game they play. While I certainly don’t agree with it, getting upset and frustrated about it gives them the power and the control. You can take every precaution you want, and they’ll find a way to gain access. They’re that desperate for information and they need something they can spin against you and the company.

Second, most systems have a double opt in feature – use it. With the current CAN-SPAM Act that is in place, it’s not just jerks you want to protect against; it’s the FTC. Signing up someone to your mailing list is a practice we’ve never used. If your information and content is the quality it should be, you’ll get plenty of subscribers the right way. Every single subscriber we have has verified with our system they want our publication.

Third and I know this kind of sounds obvious – but put a disclaimer on your sign up page and in your publication something to this effect:

This newsletter is for information purposes for existing Website Sellers and Website Owners only.
It is not to be used as a recruiting tool for anyone outside the YTB company.

It won’t keep the pin heads out – but it will protect you in the event a pin head tries to play “Mall Cop” and claim you’re trying to recruit the general public or violating any rules.

Forth, and I know you’re not going to like this – but either turn off the “forward to a friend” feature or make sure your subscribers know that it’s only to be sent to existing team members. We’ve never used the “forward to a friend” feature for this reason: There may be some really good content that your subscriber wants to share with team members. Those team members however, may not want or feel the information is necessary. An issue we’ve had for years are folks who forward our publication out to team members and the team member unsubscribes the subscriber who sent it – because they don’t want it. (An unsubscribe link is also mandatory with current SPAM laws by the way.) Disabling this feature keeps complaints to a minimum because it’s only going to folks who actually subscribed.

An alternative for team members is having them forward your opt in link and have team members subscribe on their own. What you’ll find is an open rate that extraordinarily high, and a complaint rate that is practically non existent.

And finally, look over your data. We were able to spot our unauthorized troll by looking over our data. When Aweber changed their pricing along with their terms and conditions on us about a year ago, we had to upgrade. While we were upset at first having to pay more for exceeding 2500 subscribers, the new system and reports it offered showed just who was clicking what.

Low and behold, we found that one edition of our publication that was ripped off and posted publicly on a Zealots blog had over one dozen clicks from a single subscriber. A dozen clicks on the same link? Maybe two or three, but that amount raised a red flag. While the subscribers ID matched his website, and the IP matched where he lived – we found this subscriber based in Annapolis, Maryland had two subscriptions. One with a legitimate, unique domain, and the other with a Gmail account. The high click count came from the Gmail account – so we knew who was real and who the liar was.

It took me no time at all to delete the overzealous little twit.

If you have a newsletter and send correspondence to your team, I realize that you’re doing your team a service. I know all about offering news, support, training, mentorship, and positive reinforcement. It does have value and is a worthy and important part of being a true leader. Unfortunately, not everyone is able to acknowledge those traits because they’re so jacked up on hateraide. They simply can’t get past this idea that all you do is recruit and pick the pockets of poor unsuspecting souls. That’s the mantra rattling around in that empty space where a brain should reside. While they have no practical experience to base this limiting and false belief on – trying to change it is a complete waste of your time and effort. Just realize that they own that belief and you don’t have to.

So there you have it folks. Take it from me. These idiots have done it to me dozens of times and to no avail. Follow these simple steps and you not only protect your publication from being squashed, but you protect our fine company as a whole.

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I participate in a private group on Facebook with other YTB Travel Agents. It’s one of the few places on the Internet we can discuss business openly without the fear of some jerk taking what’s said out of context or flat out rearranging our words to promote another agenda.

Instead, the group has been able to stay private (and therefore amazingly on topic) to discuss all things related to travel and servicing our clients. One of our Agents gave a review last week after sailing Carnival Splendor’s special one-night-only event which celebrated Splendor’s return to Long Beach for her regularly-scheduled series of 7-day Mexican Riviera sailings. (You may recall Splendor made International news last fall when it was disabled by an engine-room fire.) They were impressed with the ship and with Gerry Cahill, CEO of Carnival who thanked everyone for selling Carnival.

When Kim Sorensen announced the Home Office would be going virtual instead of live to save money for this year’s Funshine event, Agent’s in the group got together to create our own live event in Las Vegas the weekend before. We’ve shared ideas about which vendors we’d like to see there, and most of the Agents have had a grand time planning the event. Of course, the cost of doing something like this lies upon the Agents themselves. Because we’re successful business owners, we not only understand the concept, but appreciate what goes into organizing and planning an event like this.

The group also supports one another. If someone needs help with a particular niche – all they have to do is ask the group. One of the other members of the group will chime in to offer their assistance. We are free and open to discuss all ideas which has been invaluable in opening up new marketing ideas and offers for clients looking for new adventures.

To qualify as a member of this group, you must be a YTB Travel business owner that has taken the First Class Training and/or e-Campus Training. We don’t discuss ZamZuu (although there is another private group for that side of the business) and this isn’t about “recruiting”.

This group is about travel – and I absolutely love it.

It’s also a place where we can celebrate our success in this business as Travel Agents. Someone books a large group cruise – we’re all there to congratulate them. Last week I saw a link from one of our own who was featured on the morning news in Las Vegas as an expert guest to offer Travel Agent advice. (Segment below.)

This isn’t the first time one of our own has been featured on television or in print with YTB Travel Network. (Before the 2009 Convention, Travel Agent Central contacted yours truly for an interview – so it does happen.) But what I really like about this interview – is it’s all about travel.

Some will tell you that travel is dead within our company. Others will tell you that it’s all about recruiting. For them, I’m quite certain that assertion makes them feel better. For the rest of us however that don’t get all worked up about misguided issues and fabricated events, we see things in a more accurate light. YTB Travel Agents are not only alive, but doing very well these days thank you very much.

Clearly, for our clients, suppliers, and this news organization it makes no difference which host agency you align yourself with. It’s up to you to create your own value as a “Travel Agent” to the general public regardless of how industry insiders perceive how we conduct our business. Travel Agent isn’t a credential you carry, or a host you align yourself with. It’s how you present yourself and service your clients that really counts. (Who knew?)

Nice job Doris! It’s an honor to be associated with you as a Travel Agent with YTB Travel Network.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

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