Do you remember the outrage a year and a half ago when the CEOs of Ford, Chrysler, and GM flew to Washington, D.C. in private jets to ask for $25 billion in taxpayer money to avoid bankruptcy? Not that selling off private jets would have covered the $25 billion these guys were asking for – but it would have been a nice start.

It’s unfortunate that we see this kind of arrogance and greed in the Corporate world. Millions of people were laid off from thousands of companies while big wigs like these CEO’s live in the lap of luxury. You saw very little about any CEO taking a pay cut during the turmoil this country went through during the latter part of 2008 and 2009. Instead, they cut out the jobs of average American’s while keeping their pay and perks intact.

Most CEO’s have a lucrative bonus plan in place – including the Founders of YTB. The difference between our Founders and the CEO’s of other companies is that Coach, Scott, and Kim’s bonus is based in part on the performance of the company. Some based on pay or salary, while another chunk is based on stock options. Unlike other CEO’s or companies (like the Big Three in Detroit) our three founders forfeited 355,000 shares in options each of the last two years because the company didn’t meet the performance goals they wrote down to achieve that would trigger each bonus.

In case your wondering – that’s called accountability.

While there were some riffs about the forfeiture of options from critics, I would have loved to see the outrage over actual shares being awarded. It’s one of those “damned if you do – damned if you don’t” scenarios we enjoy from Zealots who flip flop depending on how it furthers their own agenda.

Regardless of which side of the fence you sit on, the fact is our Founders aren’t the type who take big pay days when the company isn’t performing as promised. The buck stops with them so to speak – which goes back to their AL Williams days as “Reps”. (Not to mention its just good business.)

To further illustrate our Founders desire to create a healthy, viable company they’ve restructured their compensation based on overall performance rather than acting like the fat and happy Executives we see in traditional corporate models. The company announced the new pay structure in a press release on Tuesday:

In order to ensure the Company continues its best practices related to executive compensation, YTB is transitioning to a performance-based incentive compensation program. Effective for the 2010 fiscal year, certain Company executives are entitled to incentive compensation if the Company achieves growth in the number of Business Owners at fiscal year end compared to the beginning of the fiscal year; if the Company meets or exceeds certain financial objectives established at the beginning of the fiscal year; or if the executives meet or exceed certain personal or departmental financial and budgetary objectives established at the beginning of each fiscal year.

Nothing like taking personal responsibility and holding yourself accountable for the overall health of your company now is there? If our Founders and Executives don’t perform to acceptable standards – they’re not paid that handsome bonus other CEO’s are paid. Instead they created an incentive to meet or exceed goals which could compensate them above and beyond their previous pay structure.

Because YTB is a public company obviously all this was filed with the SEC and you can find details of the new compensation package along with a breakdown of objectives that are now required from the Executive Team. Compensation now rides on and includes the growth of business owners (or IBC’s), cash flow and available cash on hand, bottom line earnings reported to stock holders, and other discretionary objectives for each department.

Based on the Press Release that was issued – and the terms of the new compensation that were filed with the SEC – simple logic would have you conclude that the Founders and Executives are at the very least willing to do their part for the overall health of the company.

That being said – not everyone who read the filing was able to comprehend or discern what went down. In a very comical and incredibly bizarre “Google Alert” – some jack ass laid claim that our Founders could be getting ready to resign after landing a sweetheart deal.

I’m not kidding – our self-proclaimed “YTB Expert” thinks you can quit (or resign) AND collect severance to boot. His focus – a two year deal that’s structured under the old compensation package that he claims will enable Coach, Scott and Kim to ride off into the sunset. While they haven’t resigned (yet) according to this dolt – we all need to be cautious of this severance stipulation.

Typical.

For the record, the clause he didn’t “copy and paste” on his blog stated otherwise:

Accordingly, a beneficiary under no circumstances would receive any payment under the Program if he left YTB without good reason or was terminated for cause.

It’s not that a clause like this is really necessary. Can you imagine walking into the Boss’s office sitting yourself down and stating “I’d like to resign – what kind of severance can you offer me?”

You’d either be thrown out and most likely fired “with cause” (for being stupid) or suffer the brunt of company jokes for years to come. (Again – for being stupid.)

You might be wondering if this idiot wrote this out of desperation or due to sheer stupidity. While I’m certainly not a mind reader and I hate having words put in my mouth (like he does with me) I’m pretty certain that this zealot thinks we’re the suckers due to the growing number of YTB’ers (including myself) that make it into his “Dumbass Den”.

In his own arrogant and self-righteous way, our lack of intelligence can’t possibly uncover the obvious error because those in MLM aren’t smart enough. We’re beneath the almighty professionals who pick – poke – and pry at anything and everything our company does.

On the other hand: If you think Coach, Scott and Kim have even the slimmest chance of quitting and having the Board of Directors approve a single dime of the two year severance package that was written – you DO belong in a “Dumbass Den”.

Likewise, for those who are reading up on the internet about ZamZuu or YTB at this time – go back to Tuesday’s article and the statement that John is helping us weed out those that aren’t intelligent or responsible enough to uncover fact or truth. Seriously – If a big old red flag doesn’t come up warning you that nobody gets a severance package when they resign – how could they even be considered a viable prospect?

See my point?

Are his statements ridiculous, absurd, bizarre? Sure they are – that’s what we’ve all come to know, but not quite love about John. But trust me, there’s no way you’re going to convince an arrogant pompous ass like John Frenaye that he’s wrong. His ego is just too big and overpowering to allow anyone to knock any logic or sense in that brain of his. (That – or there’s just not enough room down there.)

At this point, the best you can do is smirk (or laugh out loud like I did) and be thankful and grateful that you’re not as desperate (or stupid) – nor are you likely to run into anyone who is because John’s pretty much got a lock on weeding out any bottom feeders for us.

Instead, turn it around and be thankful. If for nothing else – for ability to read and comprehend the English language.

Then you can move on and be thankful that our Founders are willing to do what it takes to provide a viable, profitable, and respectable business opportunity for those of us who see things for what they really are.

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In 2008 a group of “ambulance chasers” filed a Class Action suit against YTB International in an attempt to cash in on California’s claim that YTB was nothing more than a “gigantic pyramid scheme”. The Class filed an absurd suit stating that YTB “operated an illegal pyramid sales scheme and employed an illegal chain referral sales technique in violation of the Illinois Consumer Fraud and Deceptive Business”. The complaint was filed in an attempt to “recover money illegally obtained” by YTB to the tune of $100 million.

Not a bad return for only 8 months of work on average per defendant. (Two in the Class only dabbled in YTB for 4 months before calling it quits.)

When California filled it’s Civil Case against YTB back in August, 2008 – opportunists saw California’s “accusations” as a way to justify their own failures and short lived carriers with YTB. As a result, zealots and cynics of YTB cheered with amusement over the apparently insurmountable odds that were slapped down on YTB.

Fortunately, (or unfortunately if you’re a critic of YTB) the legal process isn’t nearly as gullible or willing to allow mere perception or beliefs override or dictate right from wrong. If you’re going to file a lawsuit in any court of law – you best have all your ducks in a row.

I haven’t followed many Class Action cases. In fact, none other than the current Class Action come to mind. This Class however, has been a real eye-opener on what NOT to do when filing a lawsuit.

It’s proven to be one colossal misstep after another – a massive amount of disrespect towards authority – and an intolerance to actually learn from past mistakes.

If there’s one thing I’ve learned about zealots and cynics of Network Marketing and especially YTB it’s this:

They’re right – you’re wrong – and there is no amount of evidence, documentation, or legal precedence that can be produced to convince these dolts that their barking up the wrong tree.

Their defense is always the same. Keep barking over and over in an attempt to exhaust the opposition of time, money and/or patience.

What’s even more astonishing about their illusions and phobias surrounding the Network Marketing and MLM industry is their obsession has no boundaries. As if the laws of our land will magically realign if they simply repeat or chant their limiting and unfounded beliefs over and over again.

What happens as a result?

The $100 million Class Action filed two years ago has been pulverized, beaten, and obliterated by the Courts turning the entire lawsuit into a very amusing joke for this writer to expose as a proud member of YTB.

The Courts have also exposed this ordeal with the following statement in its latest analysis and ruling filed last week, May 13, 2010.

“In fact, pursuing discovery in the hopes of turning up something that may lead to a lawsuit seems to the Court to be the very definition of a fishing expedition.”

Nothing like calling a spade a spade now is there?

What’s even more amusing about this suit is how the Plaintiffs appear to have the attitude that Class Action lawsuits are like cats who have nine lives. When slaughtered, simply refile an amended suit for reconsideration. There have been five rulings over the last two years which the Court has denied on separate occasions – and instead of calling it quits – Plaintiffs simply come back for more.

After the First Amended Consolidated Complaint was stricken from the record and dismissed on June 5, 2009 – Plaintiffs considered the dismissal nothing more than a “first draft”. An amended complaint was conjured up just days later; this time even more brazen and bold than the first. While critics labeled the complaint “powerful” I had my own views on the subject. I outlined how the Plaintiffs in this case were just as clueless as the critics who have been plastering “pyramid scheme” all over the internet for years.

To add insult to injury, the Honorable Patrick Murphy would not only agree with my views just days later – but add the words “redundant, immaterial, impertinent, and scandalous matter” as an exclamation point to the amended filing on June 20, 2009.

I’ve heard it said that a dog only needs his snout smacked just a few times before it sticks his tail between his legs and whimpers away. Critics and Zealots? They appear to be a completely different breed all together. They get smacked and have the audacity to bark back at the individual who laid down the law.

On the very slimmest of margins, Plaintiffs refiled an adaptation of the First Complaint in December, 2009 – complete with all the trimmings the Court had denied several times prior. If it couldn’t pass muster the first time, I don’t know what possessed them to refile again – other than pure ego or stupidity. (Most likely, a combination of both.)

As a result, the Plaintiffs third attempt has once again been denied.

How pathetic – yet strangely riveting at the same time. They just can’t learn anything new – or consider the fact that their perceptions and beliefs just might be the ones that are wrong. Oh the humanity!

What makes this especially gratifying is that zealots have finally hit a wall they can’t slither under, over or around. Perceptions and mere words in the Court of Law are meaningless at this point. That’s really all they’ve ever had when it comes down to it. When faced with having to do things “by the book” they’ve wound up bloody and beaten like a drum. Exposed as scandalous and nothing more than a “me too” type suit to extort money as greedy bastards themselves.

All in the name of this fantasy – or phobia – about Network Marketing being a “pyramid scheme”.

Give me a break.

You won’t find much about this case anywhere else. Since all the teeth and therefore the fear has been pulled out of this suit, there’s not much to write about. The media needs something far more meaty, and zealots are left with more egg on their face – so they’ll just ignore it.

For the rest of us who actually like to educate ourselves to become better business minds and responsible citizens; we use this example to learn and grow. You’ve heard it said that success leaves clues. We’ll in some cases like this one – so does failure.

That’s why we are never denied the last laugh.

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Most all of you have read my tribute to Andy Cauthen. I’ve personally spoken with him and he’s adjusting to the drastic change from corn fields to cement and tall buildings. In my tribute, I mentioned that the only explanation critics would get was a Press Release to gnaw on that really won’t say much other than we’re sad to see Andy go, but wish him well in his future endeavors.

Something you need to understand about critics: they always have to be right. That’s why they have the last word – and they never let anything go.

My comment about critics only deserving a Press Release was actually perceived as a challenge by the ring leader of this group. Probably because they also have another obsession over trying to prove me wrong. Andy was in fact contacted during his last week of employment for an “interview” to answer some questions. Andy being Andy obviously agreed at first because he’s a professional and sincerely wanted our field to understand and look at his move in a positive light.

After careful thought and some time reading on this critics blog, it became apparent that any type of fair or balanced interview wasn’t likely by this individual. What he saw were half-truths, blatant misrepresentations, and some flat out lies about our company that made him extremely uncomfortable about his decision and interview. So Andy, very politely, and respectfully declined his interview with our head critic.

The word “No” isn’t a word critics like to hear. They’re like children, and “no” doesn’t actually mean “no” – it means go ask another parent. So our interviewer went on to another prospect at the home office for this “interview” about YTB.

Again, he was turned down. But this time he was told more truthfully that his past “reliable sources” for inside information have never been accurate and they [YTB] do not feel that their answers as written would be quoted completely or fairly…but rather changed to meet his own agenda. It was also decided that based on his trademark infringing and deliberately misleading “Zam Zuu” Facebook fan page (which by the way is finally gone thanks to Legal and a Cease and Desist) he could not be trusted to objectively report on any news or opinions about YTB in a fair and unbiased manner.

If that sounds harsh or stern, it is. I can’t tell you how many times something I’ve actually written here has been twisted to meet this individuals “agenda”. (After three years, I’d need more than my entire family’s fingers and toes to count.) The man is extremely gifted at taking words and comments and twisting them to mean something completely different.

So, since he can’t seem to find anyone to answer for him, he’ll do what he’s always done. Take all these rumors and beliefs, and publish them as questions as a public display of humiliation, and an “oh my, what’s wrong with YTB now?” While a handful of followers cheers him on thinking that nobody has answers concerning what they sadly believe as the truth.

Problem is, and I think you’ll clearly see this, these questions aren’t really questions. Better stated, they’re accusations that he’s asking the company to defend. That’s the critic’s way. Most of what you’ll see has no documentation or evidence to support the statements. Because its critics we’re dealing with, nobody needs supporting documentation.

Well, I’ll let you decide, because I got a copy of the questions.

For fun, I decided to answer as many as I could. Some as you’ll see couldn’t be answered because they don’t actually exist. Pay particular attention to the way each question is worded and you’ll quickly see why the home office thinks this guy is a joke. By the way; that’s how this should be consumed, with amusement, not anger or resentment. Part of our critics problem is that their anger consumes them and they can’t think logically or rationally. Seen it time and time again and it turns a complete fabrication into an emotional outburst that has no rhyme or reason.

So if you’re angry about this guy’s obsession over YTB, and his constant ridicule with every aspect of our company and our people, just move on to something else. This won’t help. If you understand like I do that this is nothing more than a fishing expedition and a desperate attempt for more drama to occupy his time and energy, by all means, read on!

Q: Over the last month, YTB has lost the CFO, the Master Distributor, the President and COO, and the SVP of Training and International Expansion. Is Bob Van Patten handling ALL of these tasks now?

I admire how much you think of Mr. VanPatten. From what I here, he is the single biggest reason you still have something to write about on your blog. He’s managed to keep YTB alive long after all of the critic’s predictions of impending doom. Bob VanPatten is the CEO of YTB International. As CEO he administrates, and puts the best people qualified in the positions needed. As you well know, the only position Mr. VanPatten has taken a close eye on is that of our former CFO. His background and experience dictates he is well suited for that position. (Not to mention our last two financial statements with him as CEO which have shown profits.)

In case you have not heard, Coach Tomer is our new Master Distributor. (I wrote about it here.) It’s a position he thrives in and is well suited for in my opinion. The field also gets to see much more of him now. I can’t think of a better “recruiter”.

Furthermore, as an outsider, I don’t expect you to know that the position of SVP of Training was furloughed several months back by the company. (We’ll address this “furlough” again for you a little further down.) The SVP position in question was vacant due to Mr. VanPatten making that choice, not the other way around.

Q: What has this done for the morale of the home office? The field?

For someone who trolls each and every Facebook page, blog, and forum that YTB has, you know exactly what it’s done. We adapt, we move on, and we move forward. We focus on things we can control and stay positive about. If you need proof here’s a thread from this past weekend I’m sure you saw. (It would make a great screen capture for your next blog post!)

Based on those comments, I’d say moral is mighty high right now, wouldn’t you? The same weekend Andy left too.

Q: YTB is continuing to lose about 100 RTA/TSO’s per day. What do you feel can be done to stop that?

Aside from getting a gag order prohibiting you and the handful of Zeolots from throwing mud and trash out there without any documentation or regard for the truth, I don’t know if there’s anything that can be done. I will say that much of your trash has been cleaned up thanks to the court system and because YTB is still around. People are starting to realize just how absurd some of your speculation and comments really are. As a result, it appears that a number of those “loses” are re-engaging in the company once again.

We call it F.E.A.R. which stands for False Evidence Appearing Real.

Q: I understand you are actively trying to sell the HQ building. What are the plans when it is sold? Where will YTB/Zam Zuu move? Certainly for a technology company, you don’t need that type of space. With Coach out of the Riverhouse now, are you planning to move to FL?

You understand? How do you “understand” without any documentation to support what you’re asking? Truth is, it’s nothing more than exploring some options.

So let’s turn this around and assume you’re right about the sale of the Home Office. My question for you would be – how will the sale of the home office advance your desire to see YTB killed off? A large influx of cash from this asset, along with the 56 acres the company also owns outright, would be a serious blow to someone like you who would like to see the company suffocate. It could be a real game changer. As you’ve said – as a technology company we don’t need this type of space and we could certainly use that “cash” to speed things up and moving in the right direction.

Think of it as “blog security”. ;-P

Q: By all measures, Zam Zuu seems like it was thrown together in a matter of days. Domains bought at the last minute for short durations. Lack of foresight in securing social networking URLS, etc. Do you feel Zam Zuu is in it for the long haul?

Read this article and then this article and note the dates they were published. Then help all of us undertand how you can measure that time span in “days”? I understand that a year consists of 365 “days”, but nobody uses “365 days” and “thrown together” in the same sentence without looking ridiculous.

You can also read this article and it will all come together for you very nicely. It should put to rest this absurd notion that the company didn’t think this through. And by the way, a company initially named “Cadabra” (as in “abracadabra”) was reluctantly changed at the last minute back in 1994. Do a little research on Amazon.com, and you’ll find what they did worked out just fine.

ZamZuu was a result of a years’ worth of testing, study, and a realization that we had another market shift. Kind of like travel was for us, and you saw what this company did with that. And regardless of any comments to the contrary, you did take notice. It scared the daylights out of you. You post and dribble about this company incessantly because of it.

Q: What sets Zam Zuu apart from any of the other online cash back “malls”? Even some of your stores are offering better cash back deals directly. IE: Last week, Best Buy had a 25% cash back program, while Zam Zuu was at 1.5%.

And just where is that 20% now?

Gone.

ZamZuu offers it’s Best Buy 1.5% all year long. (Sorry, that’s 365 “days” for you.) Furthermore, you’re assuming that by accessing BestBuy.com through our ZamZuu portal customers won’t have access to the special 20%? You’re assuming incorrectly if that’s the case. There is nothing that prohibits a ZamZuu customer from seeing or receiving that 20%.

Oh…and one other thing. I just checked my Best Buy e-mail folder, I can’t find this deal from them. Care to provide this “offer” just to keep things documented? Thanks!

Q: How do you explain to the field the incredible departure of directors and the change in the compensation plan? This plan was marketed as “copyrighted and on file with every Attorney General in the US and cannot ever be changed.” I think several departed directors might have a different opinion.

It’s no secret that YTB has assembled some of the best recruiters the industry has ever seen. They had a key role in YTB’s dramatic rise to the top and HUGE contributor to the insensate hammering by critics who fear recruiting and large sums of money like you. With the lawsuits, it became open season for other companies to recruit these leaders and bring them over to their teams. A huge feather in their cap snagging a YTB Director for sure. I can’t think of one Director who wasn’t bought off in some regard by money or position to make the switch.

While it’s sad to see some of these people go, I can’t blame them for taking some very attractive and lucrative offers. They’re tough to turn down when the offers grow in size and frequency.

Yes, the compensation plan has been increased and enhanced several times through my tenure with YTB. I would also speculate that you are correct that even the departed Directors would consider overrides on more products and higher commission splits on travel a plus. It’s never diminished in any form or fashion from the day I started.

Q: Can you comment or are you aware of the pending investigation by the Dept. of Justice?

Really? Which division? Antitrust? Civil Rights? Natural Resources? National Security? Or maybe Tax? Tell you what. When this “pending” turns into a “real” investigation and you have something more than just a rumor from one of your buds who heard it from another bud, we’ll discuss it then. For now, we’re limiting the questions and discussion to things that actually exist. Not some rumor or fantasy that gets you all excited and seething.

I know you’ve got finger and toes crossed that it’s true, but you also thought California was going to be your savior shutting YTB down, and look how that turned out.

Q: Are you finding it difficult to keep the momentum going? Since the settlement, the recruiting has been hemorrhaging.

Since the settlement, the hemorrhaging has actually stopped. You even wrote about it during the last quarterly report. Don’t revert back to something you admitted isn’t accurate. California was going to shut the company down, and when that didn’t happen people popped their heads out of their boom shelters and found that the scare you created was nothing more than a false alarm.

I’m happy to report that due to the launch of ZamZuu and the clarification from YTB Travel Network President Kim Sorensen, momentum isn’t a problem. By the time you find evidence of that in the quarterly reports, it may be too late for you to spin it another way however. (I certainly hope so.)

Q: Looking to the future (be that 5 days or 5 decades), how do you describe YTB? I know for years the focus has been on Travel and the mantra was “we’re a travel company”. I think that focus has changed. What kind of company will YTB be in the future?

Truth be told, you’ve never considered YTB a travel company, only a recruiting company. It doesn’t matter if it’s 5 days or 5 decades, your “thinking” is the only thing that won’t change in that regard. Nothing YTB ever does as a travel company is ever good enough for you. You’ve been harping about the Travel Weekly Power List for the last three years, but have never once even considered resolving your issue with them. Why not? What are you afraid of? Do you or don’t you want an answer?

Most likely, you don’t. Because it’s not about answers, it’s about questions. The more questions, the more chaos. The more chaos the more drama for you and your pals to stir up the pot.

Case in point, you were on the YTB Travel webcast last Sunday night and were given answers first hand from Kim. You heard about our plans and where we intend to be as a Host Agency. Do you expect us to answer any differently for you simply because of your inability to listen and actually learn like the rest of us?

Stop asking questions that you already have answers for. I know you don’t like the answers, but good grief, grow up and accept that we’re not going to change because you think we should. You’re not that important and there’s no amount of bitching that’s going to change that.

Q: Are you planning on hanging around?

Hanging isn’t word that resembles someone who is passionate and motivated. Too many people just “hang around” and that’s why we see the poor income disclosure statements that you like to slobber all over. So in that regard, no, I won’t hang around. I do however have a strong desire to continue to learn and grow with this company. I feel it’s an important aspect of success.

Q: With the cruise industry’s Wave Season in the beginning of the year; what was the rationale behind terminating 25% of YTB’s travel customer service people? I understand the economy and scaling back, but for a “travel company” to cut back on the travel staff just as the economy is picking up did not make sense to me.

Can you document for us which department was actually terminated? You found out the SVP of Training for YTB’s RPM program was part of that “termination”. RPM is not part of YTB’s travel customer service and neither were others I know at the home office.

You’ve got to do a better of collecting data and finding better sources. You’ve just proven you don’t actually know what department YTB decided to cut back on, so your question and accusation makes you look arrogant to some and foolish to others. (Not to worry, you still have a handful of faithful who like you, don’t care about facts, they just like to be part of the insults and slander.)

Q; How many RTAs/TSOs do you currently have? How many new Zam Zuu sites have been sold since the launch?

This qualifies as “insider information” and is not something a public company will disclose to anyone outside of the SEC filings.

Q; Do you have any comment on the income disclosures? Both the Marketing and Travel ones are showing that it costs more to be involved with each successive year, yet the average income declines each year as well.

I’m very happy to report that due to YTB Travel Networks commitment to training and upgrades, our new Travel Agent incomes have actually increased to a level that now exceeds the monthly service charges and fees as an average group. We owe much of that to the industry which help resolve and works with the industry instead of tearing it down. And we actually listen and then respond appropriately to the concerns and questions that the industry has. (Imagine that!) It’s especially gratifying to see this type of growth through a turbulent and difficult year that saw prices drastically reduced – thus cutting all of our commission by a substantial amount.

If you would like to compare 2008 numbers to 2009, you are welcome to do so. 2009 was a very trying and difficult year that saw many companies crumble and tens of thousands of jobs lost. To pin our decrease on our business model is narrow minded and one sided.

Word has it, and I’m certainly showing that 2010 could be a real game changer in that regard thanks to the hard work and enhancements now in place courtesy of the Home Office at YTB.

###

So there you go. I hope you enjoyed reading this as much as I enjoyed writing it. It’s been a long time since I had an opportunity to actually tear into somebody like this. (And after such a nice post like Wednesday…what a shame.)

I suspect there will be more pointed questions concerning my answers around the various blogs and forums. A lot of “Yeah butts” and “What about this” type stuff in an attempt to keep me engaged. Let me state for the record that I don’t expect them to consider my answers acceptable. Thing is, I didn’t answer the questions for them; I did it for those who comprehend and read accurately and correctly.

Like I said, it’s not about answers. It’s about drama, rumors, and doubt that these questions are asked. Most as you’ve seen had already been answered – several times.

I’m also sorry about the long post – but I wanted to get it over an done with in one shot. I get calls and e-mails all the time about his behavior and his accusations and there’s just not enough time to pick up after this guy. So I just let it go and you should too, especially after seeing how wrong he actually is.

Onward and upward on Monday and looking forward to getting back to our regularly scheduled programming.

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When YTB launched its partnership with Aisle 19 last January, I don’t think anyone had any idea the impact it would have on our company. As the opportunity began to take shape and expand, like our travel side, it took on a life of its own.

I really can’t pinpoint exactly what it was about this offering that made it catch on fire the way it did. It could have been any number of things honestly – but whatever “it” was, it gave our field some exciting new products to promote and key retailers to talk about.

I remember sitting at a Red Carpet early last summer when news of shopYTB started to spread and how the company was going to rebuild the product from the ground up. A woman turned to someone else at the table during the announcements and said “This Company just keeps on coming up with more and more ways for us to make money.”

Truth is – she’s right.

As we come full circle a year later – what started out as a “partnership” with Aisle 19 has transformed into a full-fledged opportunity that YTB has not only rebuilt from the ground up, but now has a new name for.

Welcome to ZamZuu.

During the 2009 Convention, YTB launched shopYTB as its first shot at an on-line e-commerce site. With the launch – the company partnered with an insurance product, offering clients an opportunity to get a price comparison on any number of insurance products. In return for getting someone to look at their insurance costs, site owners were offered a referral fee.

Not only did the program exceed everyone’s expectations producing quality leads for the Insurance and Financial Services provider, but it created additional revenue for the field in the form of referral fees that YTB was only too happy to pay out.

Since that time, there have been a number of “hot products” that the field has latched onto. The beneficiary companies are not only more than happy to pay higher commissions but see this marketing model as a much smarter way to do business.

Why?

Guys…these companies don’t spend a dime until the product has actually been sold - that’s why! It’s a no risk proposition for the company and a great source for getting the word out about a brand new product or concept. They could pay multiple millions on an advertising campaign and roll the dice on return sales – or partner with a sales force like YTB and only pay out what is actually sold.

As a business – which do you think looks more attractive?

Likewise, the shopYTB concept has been so successful for the field, YTB has just launched their own opportunity exclusively for this type of e-commerce. After a year of testing and working with this type of offering, it’s proven to be of value to consumers and Field Representatives alike.

YTB International will always have YTB Travel Network for those with a real passion for selling travel. From what I hear, the trainings and higher commission splits are taking hold for those who take advantage of it. (Ourselves included.)

But now – in addition to selling Travel Websites at $449.95 YTB has a new E-Commerce product that sells for $249.95.

Travel will be included with the new e-commerce sites – but with limitations. A fixed commission split of 60% on travel products, no training required (or offered), no ability to book directly or group offerings – and no type of travel industry credentials to speak of. However, the new E-commerce sites will have a stronger emphasis on retail products such as Best Buy, Macy’s, Home Depot, and the like to offer consumers cash back on their shopping experience.

The good news for those of us who already own Travel Stores, the e-Commerce sites is included on a separate site for an additional revenue stream.

Likewise, if you want both higher commission splits and training, and an e-commerce site, it comes with the $449.95 package. Just like YTB Flowers, YTB Romance, YTB Outdoors, and YTB Golf – it’s a complete package.

I have to hand it to YTB – they do keep coming up with more and more ways to make money. I’m seeing all kinds of research that on-line shopping is really starting to take hold and another market shift that YTB is ahead of the game on. No, we didn’t create on-line shopping, but we certainly figured out a way to hand over an opportunity to the average person to make money off of it.

By the way, all the details are out in our Newsletter. A couple of PDF’s with a complete listing of all the features – advantages – and benefits for selling this new product. It also includes some very nice compensation enhancements, and a much more attractive bonus structure. (YTB handed out some of those new bonuses tonight for those that qualified. What a surprise THAT was!)

If you’re not signed up on the Newsletter, get yourself on it before Sunday, we’ll have a complete recap then as well.

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One thing I absolutely LOVE about YTB is the way this company figures out a way to pay out more money to the field. If you’ve every heard Coach or Scott speak, or had an opportunity to speak with them one on one – you’ll realize that they’re “Reps” at heart. When you spend 20 some years as Reps like they did with AL Williams, the feeling doesn’t leave you.

They’re unlike any CEO – President or Executive I’ve ever seen. You take one look at them on the street and you’d never know their net worth. They look – act – and befriend you just like anyone else. Average people at best.

But there is nothing average about how they take care of the field, giving those that are motivated by sales – be it travel or team building – the Founders of YTB create every possible avenue they can think of to put money in the hands of those who want to go out and get it. If it’s too hard, they figure out a way to make it easier. If not enough are qualifying, they change it or enhance it. One segment goes down – they create another segment to compensate.

It’s always been about how much money they can pay out to the field. YTB is constantly tweaking – enhancing – making it better, easier, and more lucrative for anyone who is willing to go out and get it.

Honestly, it’s been so lucrative, that it’s gotten us in trouble. California assaulted the company with it’s hideous claim of being a “gigantic pyramid scheme” in an attempt to end the companies existence. When you pay out 70% of what cames in instead of the 10% average the travel industry pays – that’s going to garner some attention.  What do we hear all the time from the critics? “All the money is in the recruiting” right?

Well, yes – and it’s not hard to do when the travel industry pays out a max of 16% and you pay 70%. Duh?!

What’s so amazing to me is that even after the assault from California – not only did the Founders protect the compensation, but they enhanced the comp plan for new IMR’s, (Independent Marketing Representatives) cutting the requirements in half in order to get to the bonuses into the Power Team quicker. As a result, what once took twelve sales to get your first $1000 bonus – now only takes nine sales.

As a side note: For anyone who’s thinking of the 60% rule where 40% of the nine couldn’t be both Reps and TSO’s. At most three of the nine (33%) would actually qualify as both. (If that) After seeing this rule in action since the settlement, it’s been nothing more than window dressing and never been a factor in anyone’s organization. I know it can be a real chore dealing with all the ignorance surrounding Reps, Affiliates, Associates, TSO’s and IBC’s. In this case ignorance enabled the company to settle with California and agree to terms over a perceived issue that ultimately had no consequences in compensation. California nor anyone outside of the company truly knows how teams are built, nor how many are actual “recruiters”.

In this case – a critics ignorance truly is bliss. ;-P

If that wasn’t enough, Convention came and the Founders not only increased the Travel Commission Contracts, but created contracts up to 100% commission, with full life and health benefits. It’s still unmatched in the industry when you factor cost, benefits, and percentage all in one. I’m still waiting for a legitimate contender to beat these contracts. Instead, I get excuses about not being allowed to offer insurance to non-employees. Even better – that only ONE person qualifies for the insurance in the entire company. (While the income disclosure lists BOTH the Affiliate and RTA categories with individuals who exceeded $25K annually.)

For the true lovers of travel – you just can’t beat these contracts in the industry.

Let’s not forget the $10K Challenge for the newcomers and the mentoring money for the veterans who are helping them. I’ve never seen something so simple and easy as handing out one DVD a day and collecting a name and e-mail. To spend $4 in tools and training per DVD and turn it around for a profit of $29.33 per DVD just for collecting a name and e-mail address is also unmatched in business. (More about how to do that is found here.) For the mentors, there’s additional money for training, and if you do your job correctly, there are overrides on all product sales from each business center.

Are you beginning to see how much money is available for anyone who wants to go after it? These aren’t some impossible, unreachable goals here. (Unless you can’t ask someone to watch a DVD.)

Well hold on to your hats folks – because Coach, Scott and Kim did it again.

Remember the interview and article Travel Weekly wrote over the weekend about Scott and Noah Mantos up in New York? Nadine quoted Scott saying the company would roll out new features and it’s vision for the future in Las Vegas in January.

Part of that vision was announced this week on a Directors call and it’s a Christmas bonus like no other I’ve ever seen.

Some of you need more than 6 sales to earn a $1,000 Leadership Bonus because of fall off. You know, the people who bought a Business Center who quit after two months because they couldn’t figure out that it takes additional training and work. (It’s always been part of this business.) Well, the $1,000 Leadership Bonus is no more than 6 sales away. Yep, the company is going to reset everything just before Christmas so you can get a bonus.

But it gets better. Whenever you earn a Leadership Bonus, the sales associated with that Bonus will be locked away. No more replacing the sales that fall off from any previous Bonus. (And you know how that works when you get into the high teens and twenties.) This works exactly the same way as it currently does at 30 sales BUT NOW it happens at 6 sales. And as extra incentive – all sales made after October 31st will count toward your next Bonus. If a Site Owner makes a $99 payment and it is one of their first four payments, it will count as .25 toward the current bonus. All sales made prior to November 1st will not count toward any Bonus unless they are one of the 6 that count for your current Bonus. Those sales will count toward the $10,000 Bonus.

The program is good through the first quarter of 2010. (Maybe longer.)

That’s one heck of a Christmas bonus – because you’re in control of it!

I’ve read that Coach, Scott and Kim are evil con men. Just this week as a matter of fact in the comments section of Nadine’s article in Travel Weekly. (That oddly enough is masquerading as a “press release” because critics need more excuses to be angry and bitter.)

Sure doesn’t look that way to me – how ’bout you?

So what do you say? Make your list – check it twice, and go show someone how they can earn a $1000 bonus this Christmas!

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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I have an old friend who always says…”If it’s free…it’s for me!”

Today is YTB’s last Red Carpet Day of 2009. Just like all the other Red Carpet Days that came before it, YTB offers a free lunch. It wasn’t a big deal back in the beginning when the company was located on the top floor of an old bank building in downtown Alton, IL with a handful of people showing up to meat Coach, Scott, and Kim. The handful grew into a dozen, and then a hundred, to today – when well over one thousand people show up to tour the YTB Home Office to kick the tires and see if this company is for real.

There’s something about Red Carpet Day that cements the company as “the real deal” when you have a chance to actually see the facility and the people who work there. I remember being blown away at the various departments and the organization of the layout. It was also a real treat to personally meet some of the Home Office Team that I had been communicating with either via support tickets, e-mail, or phone conversations. Many in the home office staff have been there for years and over time you develop relationships with them. To have a chance to put a face to a name enhances that relationship.

While the office buildings may have changed, the home office staff has expanded, and the number of people who experience Red Carpet each event has certainly grown over the years – one thing has remains the same.

They still offer a free lunch.

While I know there are those who follow the old quote “There’s no such thing as a free lunch” there is one small catch. After lunch, it’s time to put your business hat on and listen to the CEO of YTB Marketing (and newly appointed Chairman of the Board) Scott Tomer as he explains the YTB business model to new prospects.

One of the things I love about Scott is that he lays it out from the very beginning – that if the YTB model doesn’t make sense, do him and everyone else a favor and don’t join. There’s no “rah rah” or “motivational talk” from Scott. The model is laid out in black and white, without any sugar coating – and many of the worn out myths and misconceptions about MLM and Network Marketing are brought up and challenged for those who care to listen to someone who not only has practical experience but has had a considerable amount of success in the model.

I remember the first time I heard Scott tell people not to join. I woke me up – because I had never heard anyone say something like that before. Today, I understand not only why he leads with this, but find it extremely effective. I see to many newcomers in the Direct Sales industry either beg, or tell someone that they need this in order to save them from financial ruin. YTB just like any other job, opportunity, or investment is a choice. If you want to come along for the ride – great – let’s get to work. For those who are unsure or don’t like Direct Sales, that’s fine too. It’s not everyone’s cup of tea and not everyone is comfortable with being paid based on results. For Scott and myself, we’re going to continue down this path regardless of your perceptions. Just like you, that’s our choice. I don’t need any convincing because I’ve already taken great vacations, I’ve already made both travel commissions and marketing commissions, and I’ve already seen that this model works when you work it the right way.

What Red Carpet is designed to do is help both the newcomer and the existing IBC or Rep understand that real people run this company. There is also a real home office with real customer service people who are there to answer questions and offer training and support. It certainly helps to see it live and in living color.

While it’s a little late to make the free lunch today. Red Carpet will be back in full force in 2010. When the schedule comes out for the spring, I’d highly recommend that you find a date and go. It’s one thing to be part of YTB, but when YTB becomes part of you at Red Carpet, it’s a whole new ballgame. Not only is it enlightening, it’s interactive and fun, and if nothing else, there’s a free lunch in the deal.

Take a look for yourself.

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In case your wondering…no you didn’t miss some secret National Convention – Funshine – or some special Birthday Bash this week with YTB. With all the news in the past week, you’d think that there should have been something to get everyone together to celebrate what’s been going on.

Think about it…last Friday we release the new Group Cruise Page with Convergentware and posted a 10Q profit. Tuesday, the company hosted another Carnival Sail-a-thon and tied the Facebook phenomenon into the mix for a very cool and creative way to promote the best vacation money could buy.

Then yesterday, the company rolled out a wish list if you will. A small group of enhancements and improvements that those of us out in the field wanted to see to streamline prospecting and provide information in various departments and topics.

To end the week long list of promotions, enhancements and upgrades we come back to a topic that has been on the mind of many for quite some time.

It’s been over a year now since we first heard about YTB contemplating a franchise model. Soon after, California slapped a $25 million lawsuit with claims of some “gigantic pyramid scheme” in with it the day before the 2008 National Convention. I’ve heard rumor that the franchise announcement was nothing more than a “ploy” to stop the impending litigation which also produced a stance from the same clowns that it would never happen. By the time a settlement was reached (something else clowns never said would happen.) the court documentation that came out verified that a franchise model was required in California because in their eyes YTB was operating an on-line travel agency franchise without registering as one.

“Defendants have operated an on-line travel agency franchise without having registered as a franchise with the California Department of Corporations, in violation of California Corporations Code Section 31005 et seq.;”

By the way, I have no knowledge of any other company ever being accused of being both a pyramid scheme AND franchise at the same time – but leave it to California to be the first to do something like this. ;-P

So, we’ve been hearing about YTB implementing a franchise model for quite some time, and for months the home office has been preparing documents, manuals, and registrations for this new development.

Today, it’s time to take one more step towards making franchise a reality.

Starting today, November 13, 2009, there will be a link to a franchise seller disclosure form in your Rep Back Office. All Reps have to do is log in, answer a few questions, and submit the form. Once YTB officially implements franchise next year, (a little more that a month and a half away) we will be ahead of the game. (And yes, I intend on registering.)

The link will only be active for a limited time. And, you won’t want to miss out on your opportunity to be one of the first to officially register as a franchise seller with YTB.

PLEASE NOTE: All Canadian Reps who might sell a franchise in the United States should fill out this form in their Back Office. Once YTB implements the franchise model in the United States, only registered franchise sellers will be able to market the YTB Affiliate opportunity.

One last clarification – you’ll only be able to register for this document from the YTB Marketing side of the business. You will not find it from the Travel Portal. Remember Reps sell Internet Business Centers – and Travel Agents sell travel. They are two separate opportunities and models.

Wait – you already knew that didn’t you? Sorry – as you were.

Actually – log into you back office and get yourself registered…

Nice job, once again YTB! Thanks for all the info and opportunity to show folks that you’re not only still around, but have plans to be around for a long – long time. It’s been an awesome week.

Got to run…there’s a newsletter to produce with a ton of new content.

C-ya!

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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