According to YTB’s 10Q filing with the SEC, the office of the Illinois Attorney General has agreed to extend the date by which YTB must respond the Illinois complaint to this Wednesday, August 26, 2009. If you’re not aware, or forgotten due to last months Convention and the improvements YTB is currently enjoying we wanted to prepare you that another chapter is about to revealed for discussion of both pro and con on blogs, forums and message boards all over the internet. (We are talking about YTB after all!)

Before the ink was able to dry on the California Settlement on May 14th, Lisa Madigan, the Illinois Attorney General, filed their civil complaint against YTB and the Founders the same day. Many of the claims and allegations were a mirror image of what was found in the California complaint. Although Illinois had opened an ongoing “investigation” that started just days after the California complaint filed last August, 2008, Illinois apparently chose a “wait and see” attitude. (Possibly in the hope that California would be successful in shutting YTB down.)

YTB management obviously can’t discuss legal matters publicly or with the field. However the two words we hear over and over from the Founders and Executives is “very optimistic”. We would agree with this optimism based on the successful settlement agreement in California, and the Illinois class action that has already been thrown out. The allegations brought against the company are based in fear, myths, and deception and one needs to keep in mind that the foundation of court rulings and decisions are based on fact and documented law.

We’re not going to bore you, (or for that matter insult or taint your intelligence) with the gross misrepresentations and allegations made against YTB. Other than claims that YTB continues to promote Royal Caribbean, NCL and IATA as a benefit of joining – the premise of the entire complaint is based on the belief that one must to “pay to play” for the opportunity to recruit others into the YTB business. (The “gigantic pyramid scheme” mantra.)

We possibly need to elaborate for you, like YTB will this week with the courts that the YTB model, as it has always been from day one, does not require payment for the opportunity to recruit others. Nor does YTB “pay” someone simply to recruit.

The $449.95 provides a travel website and $49.95 a month provides the continued maintenance of a travel website in order to sell travel. (Travel sales generated from these travel websites were documented at $424 million in 2008) Payments to the field as either an Associate or Website Seller (Rep) are dependent on the travel site (or product) being sold and maintained. Most Host Agencies such as Uniglobe, Travel Planners International, Nexion, MTravel, Expedia Cruise ShipCenters, and Dugan’s Travels are also dependent on the sale of sites being sold to others (in order to therefore generate travel sales) and all charge a startup fee and monthly maintenance fee for website hosting and maintenance of a booking engine, support, training, licensing, and/or E&O insurance for their product or service.

As we’ve found so many times before, all the focus and attention is pinned directly on the Network Marketing aspect of the company while all rules, customs, and normal business practices are thrown out the window. Instead of YTB keeping the money generated from payments of $449.95 and $49.95 a month as other hosts do, YTB pays field representatives for sales they produce and maintain in their own organization. Limiting beliefs are compounded by critics, Attorney Generals, and former Reps who failed, based on the fear that everyone does not have the same opportunity to generate income in this fashion. There are additional phobias based on the MLM model running out of prospects, instead of realizing that it takes personal responsibility, action and effort to build an organization. To compound the emotion of these fears and phobias, the model in some cases does generate millions of dollars of income for common everyday individuals who go to work, promote and build a business of other websites under them. (As documented in both the 2007 and 2008 Rep Income Disclosure Statements.)

The cost for such an opportunity? Not a single penny.

Avon, Mary Kay, PrePaid Legal, NuSkin, EcoQuest, Amway, Primerica, Fuller Brush, and HerbaLife have all built their business via the Network Marketing and Direct Sales model for multiple decades, generating billions, no…TRILLIONS in income. However, fears concerning the window of opportunity for YTB will soon end for someone at the bottom of the pyramid. Because of this unfounded and undocumented belief, there are those who feel its up to them to step in and protect others from something that has never – EVER happened.

Is there any question that YTB believes it has meritorious defenses to the claims and intends to vigorously defend its case based on fact, not perception?

Regardless of your keen understanding and intelligence to see YTB for what it truly is, YTB should be able to successfully defend the misrepresentation and limiting beliefs made in the complaint filed by the Illinois Attorney General. Unlike the many blogs, forums, and bizarre emotional outbursts we see concerning the YTB company, it’s Founders, and the people involved, on the internet – the legal system instead must favor on the side of actual documentation and facts, not perception.

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This has been one of the wackiest weeks I’ve seen in some time. I have been rather quiet about spending time with family this week during Spring Break, and have no idea why all this news needs to hit during my vacation.

Late Monday afternoon, I along with hundreds of Directors and Coach’s Corner Members received word that a “tentative settlement” had been reached concerning the California Litigation. News spread very quickly over the internet and the boards that a settlement was pending and the litigation would soon be over.

Critics of this news have been extremely busy trying to distract everyone with rumors of Directors leaving, (2 confirmed) and just this morning I found out that the SEC will most likely get a number of complaints that someone named “Travel Pro” was busy buying up shares of YTBLA.OB based on insider information. (I knew there was something I should have been doing instead of writing!)

The big stink currently is that the Attorney Generals office laid claim there is was no settlement, and would never allow YTB to continue in what it claims is a “gigantic pyramid scheme”.

While critics are holding out hope that YTB will now be punished by leaking news about the “tentative settlement” they had no idea that papers were filed in Superior Court on April 8th at 8:30AM, that California and YTB International have reached a tentative agreement to settle pending litigation by none other than James M. Toma, Deputy Attorney General. The Attorney General’s office asked the court to postpone the trial date to allow more time for the parties to work out final details of an agreement. The state has scheduled a number of depositions for April which would be costly to the state and would prove unnecessary if a final agreement is made.

My hat’s off to Nadine Goodwin of Travel Weekly who decided to go to the source to get credible information via the courts, the AG’s office and YTB Attorney’s instead of just regurgitating what she has read by those who do nothing more that write in order to get attention and spew slanted and unconfirmed stories.

As much as I’d love to slam Jerry Brown right now, I’ll bite my tongue. (As much as possible anyway.) How anyone could say one thing and his office do another really burns me. To now find out that a tentative settlement statement has actually been filed with the courts, by the AG’s office no less, is a point of concern that I’ll save for a later date.

Regardless, the papers have been filed with the courts via Mr. James Toma, and the tentative settlement is still in the works. (Although a little longer than originally anticipated.)

A very important lesson for our everyone involved right now. (Including me by the way.)

Don’t count your chickens until they’ve been hatched.

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It’s been a lot of fun to watch all the activity over the last 36 hours. The disbelief of our critics at first was absolutely priceless. None of them had a clue that there was any type of mediation going on between YTB and the Attorney Generals office. No need to even think there would be, everyone of them were convinced that this case would go all the way to trial. Denial was the first reaction of many as if it were some cruel joke that YTB was playing on everyone.

Next came the demands for proof and I’m quite certain the by 9:00am California time the AG switch boards and servers were flooded with both calls and e-mails with pleas of “Say it aint so!” After all, very reliable and dependable sources had no idea that mediation between the AG office and YTB was even going on. (A point that shows me just how clueless our critics really are.)

Then came the scrambling and excuses to try to deflect attention from the upcoming settlement and accusations of, get this, “insider trading”. Last I checked, the type of insider trading (there are two variations) critics have brought up was that news of the tentative settlement was only given to Directors and Coach’s Corner Members (well after the closing bell)…who proceeded to disperse this information all over the internet Monday night, so by the time the bell rang Tuesday morning, anyone who had an interest in YTB or YTBLA had news of the tentative agreement within a few clicks form both insiders and outsiders. Kind of difficult for anyone to prove insider knowledge when the entire industry had word something was up. Regardless, an 8K was filed with the SEC and posted by the close of business yesterday. I would assume that some are a bit upset that it took them so long to get out of the denial phase and into action mode when they saw the stock price jump more than 50% in one day.

My how creative critics can be when backed into a corner.

And finally, in an interesting twist, Jerry Brown’s office felt the need to tell everyone that a settlement was not actually finalized…yet. It was my understanding that’s what the word tentative meant. Before finding this little nugget to throw back at YTB, many from the opposite side of the fence realized the meaning as well and used the word “tentative” to defend any acknowledgment that the settlement was any good. All sorts of questions came up to defend themselves from the egg on their face for not having any idea that a settlement was even in the works. Some even speculated that the settlement would be a penny short of $25 million and we’d claim that as a victory. Funny how now that the AG office has spoken, most likely to calm all the attention it received during the day thanks to these same overly zealous critics; they have this new hope that things will go back to the way they were and YTB will be pounded into oblivion, never to be heard from again.

I don’t think our critics have been able to deduct, or simply want to ignore, that a hearing for the case is scheduled for next Tuesday April 14th in Los Angeles. In my update yesterday afternoon, I did inform everyone that the process would take about 5 business days to complete and then we can possibly have everything “finalized”. Since this came from the AG office, I would assume that everyone involved on both sides here will take this as “fact” since their article documented the hearing and not YTB.

So Tuesday, not September 21st, will be the day that the courts will hear about the tentative agreement and make a determination if California actually knows what they’re talking about.

That’s what our legal system is designed to do, and from what I’m able to gather, it was the legal system and the participants involved that got YTB to this point so quickly. (At least far better than September!) It’s out of YTB’s hands and Jerry’s hands right now. It’s up to the legal system, and honestly, with what I know about our model, I really like our chances. An opportunity to take all the emotion out of the equation and work through the process logically. Something critics have a hard time doing or even comprehending, and if nothing else I’m extremely grateful we have a chance to have things viewed and heard by people that have some wits about them.

I’ve grown extremely tired or the retoric and spin from the critics and it’s my hope (although a HUGE long shot) that this will put the entire matter to rest.

Always the optomist, aint I? ;-P

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UPDATE: I have been informed that the Press Release that was scheduled to be released has been postponed until all documentation has been filed with the courts and settlement is final. From my understanding, this should take 5 business days. An 8-K was filed today with YTB’s statement that a tentative agreement has been reached. While critics are still somewhat shell shocked that something like this was even a possibility, the Trade Publications are picking up and running with this story. (I assume after verifying with all parties?)

After all, this is YTB and it’s bound to be newsworthy.

You may now exhale.

It was a day I’ll always remember, it was August, and the day before the National Convention was about to open in St. Louis when news spread of a $25 million lawsuit filed by the California Attorney General with claims that YTB was nothing more that a “gigantic pyramid scheme”. The timing of the release of this suit was impeccable and the strategy in releasing it during the National Convention was meant to deflate the ranks then and there, at the National Convention and an attempt squash the big bad YTB.

Over the last 7 months, we’ve heard all kinds of bogus claims that everyone and their mother wanted in on the action, every state in the Union would be joining in, and a couple of Civil Suits were filed in Illinois to the tune of $100 million each by a number of ambulance chasers. News also came at the beginning of the year that a trial date was set for September 21st, and there would be no way that YTB could last until that date, only to fold long before it ever came to trial.

Just last week, I saw a post from one of the more outspoken critics who laid claim that:

“suffice to say I have it on good authority that there is no impending arbitration or settlement.

YTB has no money for any sizable fine. Your ignorance of the CA SOT laws is evident. The RTAs would never need to pay a monthly fee to California, and quite likely as a result of this, they will get back all of their fees paid to YTB because YTB assured them that they were legally operating.”

The guy simply likes to look like he has all the authority in the world. I had official word that YTB would be in California the very next day, and his post was further clarification that this dolt was simply running his mouth off…again. The guy is a sucker for any rumor that’s started, and has no idea who’s an authority and who isn’t. (Though I hear he likes to play one on his blog.)

Fact is that “official word” right now is the legal counsel of YTB and CEO Scott Tomer are pleased to announce that we have a tentative settlement agreement with the State of California as of today, Monday, April 6, 2009.

YTB will continue to focus on its objectives and move forward with it’s Reps and RTA’s in building a great company.

So much for the Jerry Browns intent to shut YTB down completely. (Although some didn’t understand his authority was limited to California.) In a way, this is very good news for our critics who couldn’t wait until the September because now they don’t have to wait to find out that the suit that they had so much faith in didn’t have the teeth they thought it did. It was very clear to me that the AG didn’t have a clue when a week ago when they were interviewed in a FOX News piece when Deputy Attorney General James Tomas said:

“YTB is an endless chain scheme…a program where someone pays in order to have a chance to make money through the recruitment of additional people.”

Problem with it is, I’ve never paid a dime for a “chance to recruit other people”. I paid for a booking engine so I could sell travel.

I handed my CPA two 1009’s last week, one from YourTravelBiz.com, which I am paid for selling Booking Engines. (Anyone of you could do the same, free of charge.) Another was from YTB Travel Network, which I did pay for a web site to enable me to sell travel. The two separate 1099′s have been that way ever since I’ve been with YTB. (2005) One I paid for, just like I would with any other Host Agency of like services.

The other hasn’t cost me a dime, nor do I make a dime unless I sell a booking engine.

It’s extremely difficult, if not utterly impossible to loose money when there is no money exchanged for a chance to recruit other poeple.

Details of the settlement are still coming in a I type, and an official Press Release will be issued on Tuesday about the settlement. Needless to say, the mood at the Home Office is very upbeat and we can now focus on taking back what we lost during the time when these false and misleading accusations were thrown up against the company.

As for the critics. I’d venture to say they’ll come up with a gazillion questions, reasons why it’s a mistake, question the justice system, and how YTB couldn’t afford a settlement because they have no money. (Or so they think.)

I’ve been waiting seven long months to say this, and those of you who know me best know what I’m about to say to our critics who have been just as obnoxious and condescending as anyone could possibly be, because they were certain that my days with YTB were about to come to an end.

I know it’s unprofessional, and I know I should take that high road on this, but whey their road is so slimy and low to begin with, this IS a step up.

Na – Nah – Na – Nahh – Naahhh – Naahhhhhhh!

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YTB’s Annual Report (YTBLA.OB) came out last week with a 15% increase in total revenue for the year of $162.5 million, and an increase of more than $7 million travel commissions. This during a very difficult year not only for the company, but the entire economy. If you keep up with financial data and the Annual Reports of late, you would be hard pressed to find a company that is thriving in the current economic climate. Taking the time to look around the industry right now, (and this is just the Travel Industry) you find a net loss of $121 million for Avis/Budget, even worse for Hertz who lost $1.2 billion in Q4, the MGM Mirage lost $1.15 billion, Expedia, the third largest Agency in the country took a hit for $2.76 billion, and Joystar who is now bankrupt showed up with $535 dollars in cash.

About the only good news out there for Agencies right now is the life vest thrown their way by the new Administration with $15 billion in stimulus money in the hope that this will be enough to keep those still around alive. Unfortunately it was to little too late for Joystar, and Cruise Value Centers, while a report late last weekend documented that Liberty Travel closed 4 of it’s 7 Maryland locations, (closing 31 Liberty locations in all) Safe Harbors Travel Agency was also hit with layoffs, and AAA of the Mid-Atlantic is reducing its staff’s hours.

So with all this doom and gloom surrounding how tough things are right now, anybody want to take a stab at the reason for YTB’s $4.5 million loss?

Because it’s MLM.

I kid you not, and apparently there are people who are very serious that it’s the “flawed business model” that has placed YTB in a very vast and growing list of companies that are attempting to survive these very troubling economic times. (And some wonder why I don’t get wrapped up in all the fuss any longer.) When you’ve been reading the garbage on the internet about YTB for as long as I have, you develop an immunity to the venom thrown your way. The negative speculation never ends up the way critics predict, and I don’t see any reason why I should start now with the type of track record they have. Before YTB’s 2007 banner financial year, YTB endured criticism quarter after quarter that they wouldn’t make it into the next year…then the next year…and the next.

And apparently all eyes are on YTB as we’re at it again via the direction of a “going concern” letter that was issued by YTB’s Auditors in it’s Annual Report. Would it surprise you that “going concern” letters are becoming more commonplace with companies like DayStar Technologies, and General Motors, with others to follow according to Greg Milmoe, a partner at Skadden, Arps, Slate, Meagher & Flom? That’s not to say that a company that gets a “going concern” letter is doomed to bankruptcy. Sanyo turned things around late last year, along with Eddie Bauer who worked through the doubts and stigma associated with such an opinion.

A letter such as this is part of an Auditors job, to provide it’s professional opinion on the health and viability of company, and it’s up to the company to follow that direction if they want to remain solvent and in business. We’ve seen a number of changes in the way YTB has done business with drastic cuts in spending with the illumination of CRTA Trainings and opting for First Class On-line Training. Another notable absence this year was Coach’s Birthday Bash in which expenses usually sore into the millions. The company has also shored up capital reserves, evidenced by major cutbacks in the second half of the year, such as a halt to the building project at the Home Office.

Other changes involved the elimination of non-current inventory, which resulted in one time losses of $3.0 million due to the legal issues the company is facing at this time. But the word “pyramid scheme” keeps popping up even with a company statement that has been in front of everyone viewing YTB for the last couple of years that you pay for a Travel Agency (the product) not the opportunity to recruit as a Rep. There are those who either aren’t intelligent enough or simply want to ignore this fact of two separate companies. Personally, it’s hard to ignore the separation when you’ve received two separate 1099′s since the very beginning to hand over to your CPA come tax time. One 1099 is for the travel you sold, and one for the team building you’ve done.

Yet the spin is to mesh the two together, and that everyone is paying money to recruit, recruit, recruit, because there’s a phobia about building a team of people to work with that’s reserved only for the Direct Sales model.

Direct Sales is a model the founders of the company know very well, and have been successful in for close to 30 years. It’s amazing how failures that are more than 3 decades old come to the surface in an attempt to prove some point that Coach isn’t all that smart or can’t be trusted as a business man. It’s as if the mentoring by A.L. Williams in the early 80′s never existed as a lesson on how to build a successful business that produced a team of agents with annual sales of $2.5 billion during a 20 year career with what is now known as Primerica. It’s hard to fathom how anyone can skip over two decades of success, but we are talking about MLM here, and for critics you never focus on the successes, only the failures in order to keep everyone in line with their own perception of reality.

Over the last week I’ve seen a number of comments that “the writing is on the wall”. Oddly enough, none of the writing documents the 20 years with A.L. Williams, the Travel Weekly Power List, the membership with the DSA, the investments into both SAP and Convergentware, cruise sales with both Carnival and now Princess later this week, (be on the lookout here about Princess here later this week) and a the new print on demand site with Mailpound that was announced at Red Carpet Day last week, in front of 1500 passionate TSO’s.

Maybe because what they call “writing” is nothing more than graffiti designed to cover up what I’m actually experiencing with the company right now. That’s what graffiti is designed to do, to show evidence of decline.

We certainly have our work cut out for us in cleaning up the graffiti all over the internet right now. It’s time consuming, it’s uncomfortable, and one always needs a shower after dealing with such toxins. That’s why I don’t like to get wrapped up in it any longer. Like everything else that the company has had to deal with, time and natural progression will wash much of it away when you take the right steps and make the right choices.

In these tough economic times, only the strong will survive. With so many eyes and focus right now ONLY on YTB, it’s hard for some to take the blinders off and see the entire picture. Challenges come in many different forms and YTB has certainly had it’s share of challenges. It’s what you learn and how you adapt to the challenges that can make a person and a company stronger. When you take the proper steps to answer the chanllenges, there is very little anyone can do to when you reach the other side.

I know it’s hard for some to see that other side because the end is near according to some. Stuck in a forest of trees that keep falling all around them.

Me, I just keep my eye on the light I see off in the distance because that’s what I’ve been taught by every mentor I’ve ever come accross in my years of this experiance we call life.

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If you’ve been with YTB for any length of time like I have, you know how slow things can be this time of year. Most people, as they should, are focused on Holiday activities, and the thought of booking a large vacation, or starting a new business is one of the last things on peoples minds. On the other hand, many use Christmas money to book a vacation, or have New Years Resolutions that creates a tidal wave of prospects looking to start a new business or trying some new venture.

YTB is getting into the Holiday Spirit with a Holiday Sales for both Clients and potential Travel Store Owners.

I wrote Monday about the One Day Carnival Sale going on this Thursday with exceptional deals and stocking stuffers, (if you can call a 100,000 ton cruise ship a “stocking stuffer”!) While your free to let your friends and family decide just where they want to go with these Gift Certificates, we also have some great deals on our Group Bookings page with pricing to include port charges, taxes, and pre-paid gratuities. (We have a PDF here you can download and print to help decide.) Purchase of these group packages can be turned into a “stocking stuffer” from Santa for each of the guests. (I’ve done it in years past, just ask me how!)

Next, for those who are looking at starting a Home Based Business in 2009, we have a couple of FIRST TIME incentives to get you going this Holiday Season.

How would you like to see if YTB might be a good fit, but can’t find the cash to see if selling travel would be your thing?

From now until January 10th, you can become an Affiliate of YTB for only $250. You recieve all the great niche sites available such as Golf, Romance, Outdoors, and Flowers, with your first months hosting fee is waived, (a $49.95 value), and the ability to earn 30% commission on all travel sales you produce.

Find out just like I did that selling travel is easy? NO PROBLEM. You can upgrade to 60% for an additional $250 at any time.

YTB can also save you some money if you looking to go all the way and earn (like me) 70% commission on all sales and upgrade from Affiliate to RTA for only $499.90. Save now through January 10th, and YTB will throw in your second and third month hosting fee, (a $99.90 value) and provide complimentary First Class Training to get you started on the right foot. (a $149.00 value)

That’s a savings of $250 just for the Holidays!

Once you complete the First Class Training and pass the required test, you can then upgrade to 70% commission when you book travel either off your Travel Site or directly with suppliers. (You will remain at 60% commission until First Class Training is taken and passed.)

All the details on how to get started with your own state of the art Travel Store can be found here.

Tis the season of “wise buys” and with this economy, (Now “offically” a recession. Who Knew?) people need to look for value as a consumer and as a business owner.

With savings like this, it makes for very “Happy Holidays”!

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Whatever happened to personal responsibility? When did we start blaming everything and everyone else but ourselves for problems? I found a gem the other day, and come to find out that it’s not the lack of service, it’s not all the time we spend on the internet posting our opinions, it’s not because we forgot just who our clients are and what our customers actually want. And it certainly can’t be because our clients are capable of doing what we do for a living on their own through the likes of web sites called Travelocity, Orbitz, and Expedia.

No, it’s none of that. What it all boils down to is none other than Travel Weekly. Who knew?

Interesting that after a years worth of hammering suppliers to choke out the pariah of untrained and uneducated Yahoo’s to little or no avail, (Royal Caribbean, Perilo, and Celtic Tours were the only three that headed the pleas.) we now move to the media outlets and industry publications to what looks like a new desperate attempt, begging if you will, to stop promoting these blasted MLM’ers who are ruining their business.

It’s not the first time suppliers have turned their back on the traditional travel agents, suppliers need the business, especially in this economy. Speculation that it was the suppliers fault stemmed from the ASTA who took a stand against MLM back in 2005 going all the way to the FTC. The blame fell squarely on the backs of suppliers after their attempt fell flat. Today, the largest cruise line in the world has teamed up with the largest Travel MLM in the world to promote gift certificates to increase sales for both the cruise line and the agency in the 4th Quarter.

A battle that I can only guess critics have resigned themselves to finally let go of.

Now that some have moved past the fact that suppliers just aren’t going to listen, the focus now turns to trade publications as they blast away at one of the most prominent and respected industry publications in the industry, Travel Weekly.

What was thought to be a fluke back in 2007 when YTB suddenly appeared on the pages of Travel Weekly’s Power List at #35 was dismissed as being nothing more than recruiting fees by those who needed to forgive Travel Weekly for their grave error. When news broke later in the year concerning Royal Caribbean’s termination of YTB, the company and its founders were suddenly catapulted to the front pages of just about every travel publication on the market. Most by the way praised the RCL move, as it was believed that this would be the first step in the avalanched of suppliers who would now agree that Travel and MLM’s are in fact a bad mix.

Instead of an avalanche of suppliers, what was found was more media coverage for Kim Sorensen who was named one of the 33 most influential in the travel industry and when you compare that to just 3 suppliers who sided with PATH, most everyone can see how lopsided that slap in the face was.

To add insult to injury the media coverage by Travel Weekly didn’t stop in 2007. While many critics speculated that Travel Weekly had “seen the light” and the nightmare of all this free publicity was now over, not only did Travel Weekly yet again document sales of $414.5 million in travel sales for YTB, but informed the masses that this speculation of “fees” were unfounded. No, the editors took the time to inform and educate critics when they stated that they check “numerous times” and $414.5 million are in fact “travel sales” not the “fees” that were being pitched.

Dag gummit!

I guess the final straw for these agents was Kim Sorensen being named to Travel Weekly’s Virtual Leisure Summit this fall. I could also speculate that this one name brought in a good number of participants who would have never given this new virtual summit a second thought if it weren’t for a name like Kim Sorensen being attached to it. Now I don’t know this for a fact, but I have to wonder just how big the smile were on editors faces over the frenzy this one name created all over the internet. If you know anything about marketing and media, they LOVE people and circumstances that go against the norm. That’s what makes it newsworthy. (I just listened to an audio from Joe Vitale, AKA: “Mr. Fire” yesterday that eluded to this very subject.)

If you find something that works, you keep doing it. A big reason why Kim will be participating in the upcoming “Preview 2009” December 18th and 19th. It’s got people talking all over the internet once again, as the article above pitches the show, and the buzz has also prompted Mark Murphy, President and CEO of Performance Media Group a competing publication to mention both YTB and Travel Weekly in its own publication.

What’s unfortunate is that Mark, like most who’ve never been involved in Network Marketing simply perpetuates more myths about the industry. He’s obviously unaware that A.L. Williams is no longer A.L. Williams, but now Primerica. Nor did he realize that this form of sitting across the kitchen table helped A.L. Williams gain the number one spot in Whole Life Insurance for 7 straight years.

Even sadder, and I see this all the time from ignorant (not stupid) people who don’t know any better. This use of the 2007 Income Disclosure Statement is almost always documented to show that all YTB does is recruit people into the business. I’ve yet to see any outsider realize that this document actually contradicts the very myth their trying to promote. Those I speak with who’ve heard this myth suddenly realize that this fear about everyone recruiting is inevitably washed away when they see that only 20% of the company actually recruits a single soul.

I don’t know if the ASTA was actually informed by the FTC about these recruiting fees back in 2005, based on how their pitch fell flat. I suspect the facts will come to light for everyone once again via California that it doesn’t cost anyone a dime to recruit new members into YTB. Some of our critics already know this as they may be counted in the 2008 Income Disclosure Statement as making squat. But that’s yet another story for another post for 2009.

In the meantime, well enjoy the press and the talk about YTB as it continues to make headlines and front page news for going against the norm and creating its own entity in the travel industry.

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