Do you remember the outrage a year and a half ago when the CEOs of Ford, Chrysler, and GM flew to Washington, D.C. in private jets to ask for $25 billion in taxpayer money to avoid bankruptcy? Not that selling off private jets would have covered the $25 billion these guys were asking for – but it would have been a nice start.

It’s unfortunate that we see this kind of arrogance and greed in the Corporate world. Millions of people were laid off from thousands of companies while big wigs like these CEO’s live in the lap of luxury. You saw very little about any CEO taking a pay cut during the turmoil this country went through during the latter part of 2008 and 2009. Instead, they cut out the jobs of average American’s while keeping their pay and perks intact.

Most CEO’s have a lucrative bonus plan in place – including the Founders of YTB. The difference between our Founders and the CEO’s of other companies is that Coach, Scott, and Kim’s bonus is based in part on the performance of the company. Some based on pay or salary, while another chunk is based on stock options. Unlike other CEO’s or companies (like the Big Three in Detroit) our three founders forfeited 355,000 shares in options each of the last two years because the company didn’t meet the performance goals they wrote down to achieve that would trigger each bonus.

In case your wondering – that’s called accountability.

While there were some riffs about the forfeiture of options from critics, I would have loved to see the outrage over actual shares being awarded. It’s one of those “damned if you do – damned if you don’t” scenarios we enjoy from Zealots who flip flop depending on how it furthers their own agenda.

Regardless of which side of the fence you sit on, the fact is our Founders aren’t the type who take big pay days when the company isn’t performing as promised. The buck stops with them so to speak – which goes back to their AL Williams days as “Reps”. (Not to mention its just good business.)

To further illustrate our Founders desire to create a healthy, viable company they’ve restructured their compensation based on overall performance rather than acting like the fat and happy Executives we see in traditional corporate models. The company announced the new pay structure in a press release on Tuesday:

In order to ensure the Company continues its best practices related to executive compensation, YTB is transitioning to a performance-based incentive compensation program. Effective for the 2010 fiscal year, certain Company executives are entitled to incentive compensation if the Company achieves growth in the number of Business Owners at fiscal year end compared to the beginning of the fiscal year; if the Company meets or exceeds certain financial objectives established at the beginning of the fiscal year; or if the executives meet or exceed certain personal or departmental financial and budgetary objectives established at the beginning of each fiscal year.

Nothing like taking personal responsibility and holding yourself accountable for the overall health of your company now is there? If our Founders and Executives don’t perform to acceptable standards – they’re not paid that handsome bonus other CEO’s are paid. Instead they created an incentive to meet or exceed goals which could compensate them above and beyond their previous pay structure.

Because YTB is a public company obviously all this was filed with the SEC and you can find details of the new compensation package along with a breakdown of objectives that are now required from the Executive Team. Compensation now rides on and includes the growth of business owners (or IBC’s), cash flow and available cash on hand, bottom line earnings reported to stock holders, and other discretionary objectives for each department.

Based on the Press Release that was issued – and the terms of the new compensation that were filed with the SEC – simple logic would have you conclude that the Founders and Executives are at the very least willing to do their part for the overall health of the company.

That being said – not everyone who read the filing was able to comprehend or discern what went down. In a very comical and incredibly bizarre “Google Alert” – some jack ass laid claim that our Founders could be getting ready to resign after landing a sweetheart deal.

I’m not kidding – our self-proclaimed “YTB Expert” thinks you can quit (or resign) AND collect severance to boot. His focus – a two year deal that’s structured under the old compensation package that he claims will enable Coach, Scott and Kim to ride off into the sunset. While they haven’t resigned (yet) according to this dolt – we all need to be cautious of this severance stipulation.

Typical.

For the record, the clause he didn’t “copy and paste” on his blog stated otherwise:

Accordingly, a beneficiary under no circumstances would receive any payment under the Program if he left YTB without good reason or was terminated for cause.

It’s not that a clause like this is really necessary. Can you imagine walking into the Boss’s office sitting yourself down and stating “I’d like to resign – what kind of severance can you offer me?”

You’d either be thrown out and most likely fired “with cause” (for being stupid) or suffer the brunt of company jokes for years to come. (Again – for being stupid.)

You might be wondering if this idiot wrote this out of desperation or due to sheer stupidity. While I’m certainly not a mind reader and I hate having words put in my mouth (like he does with me) I’m pretty certain that this zealot thinks we’re the suckers due to the growing number of YTB’ers (including myself) that make it into his “Dumbass Den”.

In his own arrogant and self-righteous way, our lack of intelligence can’t possibly uncover the obvious error because those in MLM aren’t smart enough. We’re beneath the almighty professionals who pick – poke – and pry at anything and everything our company does.

On the other hand: If you think Coach, Scott and Kim have even the slimmest chance of quitting and having the Board of Directors approve a single dime of the two year severance package that was written – you DO belong in a “Dumbass Den”.

Likewise, for those who are reading up on the internet about ZamZuu or YTB at this time – go back to Tuesday’s article and the statement that John is helping us weed out those that aren’t intelligent or responsible enough to uncover fact or truth. Seriously – If a big old red flag doesn’t come up warning you that nobody gets a severance package when they resign – how could they even be considered a viable prospect?

See my point?

Are his statements ridiculous, absurd, bizarre? Sure they are – that’s what we’ve all come to know, but not quite love about John. But trust me, there’s no way you’re going to convince an arrogant pompous ass like John Frenaye that he’s wrong. His ego is just too big and overpowering to allow anyone to knock any logic or sense in that brain of his. (That – or there’s just not enough room down there.)

At this point, the best you can do is smirk (or laugh out loud like I did) and be thankful and grateful that you’re not as desperate (or stupid) – nor are you likely to run into anyone who is because John’s pretty much got a lock on weeding out any bottom feeders for us.

Instead, turn it around and be thankful. If for nothing else – for ability to read and comprehend the English language.

Then you can move on and be thankful that our Founders are willing to do what it takes to provide a viable, profitable, and respectable business opportunity for those of us who see things for what they really are.

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Over the last five years, I’ve written on a number of topics, and about a number of people.

Having a blog that’s well read, well ranked, and well linked has its advantages. Quite often I’ll write about a certain company or person, they’ll find it and often times pick up the phone and call me directly to thank me. It use to blow me away, and I still gets me jazzed when someone takes the time to call about something I’ve written. It’s enabled me to connect to an number of really cool people that without this blog – I most likely wouldn’t have an opportunity to connect with.

I received such a voice mail this weekend – but this particular message took me by surprise.

What was remarkable about it was that it wasn’t anything that I had written recently. In fact I wrote it two and a half years ago – back before all the “drama” from our industry professionals started to stir and the constant shaming of the Founders, the Company, and our people who they claim have no interest in being legitimate “Travel Agents”.

The article I’m talking about was a post announcing YTB’s E-Campus training, and the person who called to thank me was Dr. Marc Mancini himself.

He found what I wrote and was so moved by my article that he immediately picked up the phone to call me to offer his sincere gratitude and thanks for my support.

I was on the phone at the time, and the caller ID said “Unknown Caller” so I let it go to voice mail. I wish I would have picked it up, because it was me who wanted to thank him – not the other way around.

Why? Because guys like Dr. Mancini are part of the solution – not part of the problem.

At the time I wrote that piece I had no knowledge of the battle that was about to erupt. We all knew there were “issues” stirring in the industry and E-Campus was a step in the right direction in qualifying and legitimizing YTB Travel Network as a true host. Come to find out years later is that you can take all the courses you’d like, attain all the credentials you want, but as long as your name is attached to an MLM host – it’s never going to be good enough for some.

These are simple minds who just won’t tolerate MLM because it’s a buzzword they throw around without having any true idea of what it is or what it means. It’s just bad. Very – very bad. Oh sure, they all claim to be experts, but have you actually seen the crap they think it is?

It makes me laugh it’s so ridiculous. So lame and comical I haven’t needed to defend any of it outside of this blog for years. If people who read that junk are stupid enough to fall for such nonsense, they shouldn’t be in business to begin with.

Dr. Mancini got his share of ridicule too just after E-Campus was announced. People called him all sorts of names, threatened to boycott his trainings – the standard threats that we’ve all come to know years later. What impresses me most about Dr. Mancini is that he had the guts to stick to beliefs. Yes, he was being paid for the courses he created for YTB (as he should be) but he never backed down due to pressure from traditionalist. We’ve seen plenty of examples over the years of just how nasty and irrational a small segment can be. Think back to MailPound and Davidoff Associates and how they were relentlessly scorned and chastised for attempting to offer value to YTB Travel Network as a Host Agency – not just some random MLM.

What’s so odd to me is that the “spin” from this small segment was (actually still is after all these years) that people like me aren’t interested in learning about the travel industry at all. The focus according to them is “recruiting” – and that my friend is a word that conjures up some of the deepest fears and phobias I’ve ever witness in human behavior.

I mean it REALLY gets some people worked up.

I’ve heard it said many times that if YTB would simply drop the MLM part of our pay plan, we just might be accepted as a legitimate agency. What these dolts can’t comprehend is that “somebody” is being paid in every Travel Host out there that charges a fee. (To the guy at the top of the pyramid no less!) We just happen to offer part of that “fee” to those who are responsible for making the sale. To me, that makes it not only fair, but a much more attractive compensation package than any other agency out there.

And for the traditionalist that are holding out hope that YTB would ever dump the MLM payment structure…sorry, nobody asked you.

No, we’ll stick with true leaders and mentors. Those who have the intelligence to see past some model and look at the people who are involved.

I recently wrote about how this industry (MLM) is chalked full of support and mentors. Nor have I been surrounded by more gratitude and love. Dr. Mancini may not be a part of MLM, but he’s got the true spirit of this industry down packed.

And for that – it’s me that is offering my sincere gratitude to him for not only acting like a true professional, but being part of the solution – not the problem.

Thank YOU Dr. Mancini.

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Word must be spreading in the Travel Industry about YTB Travel Network’s Sale-a-Thon webinars. I can’t think of a single reason why it wouldn’t. It’s incredibly cost effective, (in fact it costs the supplier nothing but a little time) it provided suppliers a potential to reach thousands of viewers in one shot, and also enables the supplier to educate clients on the features, advantages, and benefits of thier company first hand.

Carnival, Princess, and Pleasant Holidays are all companies who have hosted multiple webinars with YTB Travel Network in the past because quite simply it works. (Why else would these others come back for more?)

Globus may be a new company to the growing list of suppliers and vendors that have joined YTB for these fun and informative events, but they’ve been around for more than 80 years. Their “family of brands” include not only Globus, but Cosmos, Monograms, and Avalon Waterways with itineraries covering Europe, North America, South America, Asia, Australia and Africa. They also offer several varieties or flavors of tours to meet the needs and demands of today’s traveler. From fully escorted tours, premium, independent, or river cruise vacations.

Clearly, there’s something for everyone.

Because of their vast array, Thursday nights Sale-a-Thon will offer the largest variety of tours and destinations YTB has to offer to date for one Sale-a-Thon. The live event kicks off at 8:00 EST, with rebroadcasts at both 9:00 pm and 10:00 pm right on your computer.

YTB Travel Network President Kim Sorensen will be hosting this event with Bob Black from Globus Thursday night right from our booking engine. A full list of the sales offered can be downloaded here.

With Globos being the largest tour operator in the business, they also have the largest number of “guaranteed departures” – meaning, there’s no worry about your dream vacation being canceled due to a lack of minimum bookings. Avalon Waterways also has the newest and most innovative fleet of riverboats in the industry. (We’re not talking paddle wheels here.)

If you’ve been thinking about a guided tour or want to head out on your own with an independent tour to do your own thing, you need to check out this Sale-a-Thon tomorrow night and see for yourself what Globus “Family of Brands” and YTB has to offer.

It will cost you nothing but an hour of your time, and you just might find the perfect destination and price for your next vacation.

Hope to see you online tomorrow night!

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Yes, prices went up today with Carnival, and I suspect we’ll see more increases with other travel packages during the year. There are some very real indications that the travel industry as a whole is experiencing growth once again.

That doesn’t mean that very real and substantial deals can’t be had however.

YTB Travel Network has partnered with Pleasant Holidays once again to offer substantial savings (up to $500 per booking) to some very exotic and attractive destinations. The live webcast will air right here on your computer tomorrow night, March 23rd, simply by clicking on the link found on BandBVacations.com. It all starts at 8:00 Eastern, with a rebroadcast again at 9:00PM and 10:00PM Eastern Standard Time. Phone lines will be open from 8:00 to 11:00PM Eastern toll free at 866-400-9382.

This is the perfect opportunity to invite friends, and family over to see if something might fit for their next vacation. What could be better than a tropical getaway to Hawaii, Mexico, Fiji, Tahiti, Moorea, or Bora Bora? You really need to see these exotic properties during this Sale-a-Thon to see how incredible these sale prices really are.

To give you a heads up on what kind of specials we’re talking about here Pleasant Holidays has produced a number of fliers for you to take a look at.

And here they are:

Special savings to Fiji – $500 savings per booking.

• Your vacation Includes: Air from Los Angeles on Air Pacific, meet & greet with shell lei, round trip Airport transfers, 7 nights’ accommodations at Sonaisali Island Resort Fiji, Beachfront room, two FREE nights, breakfast daily, complimentary welcome cocktail, free jungle cruise per person, special invitation to the General Manager’s Monday cocktail party, one scuba pool splash per person, FREE kids club & Travel Protection Plan.

Special savings to Tahiti, Moorea, Bora Bora – $500 savings per booking.

• Vacation Includes: Air from Los Angeles on Air Tahiti Nui, round trip inter-island air on Air Tahiti, Round trip airport transfers, 7 nights’ accommodations at Le Meridien Tahiti, Garden View room, two FREE nights & Travel Protection Plan.

Special savings to Hawaii – Free Hertz Rental Car.

• Free Hertz rental car with a minimum 5 night stay on the island of Oahu, Kauai, Maui, or Hawaii’s Big Island for travel through 3/31/10; 5/1 – 5/31/10; 9/1 – 12/15/10. Save $100 on a Hertz car rental with a minimum 5 night stay for travel from 4/1 – 4/30/10 & 6/1 – 8/31/10.

Special savings to Mexico – $100 savings per booking.

• Vacations Includes: round trip air from Chicago and 3 night accommodations to Cancun, Riviera Maya, Puerto Vallarta, and Los Cobos starting from just $262 for new bookings made through May 1, 2010.

One of the nice features about these webinars is that it’s designed to educate you with the best, most knowledgeable Managers Pleasant Holidays has to offer. They know their business better than anyone and can offer tips and insight on just how and why you need to take advantage of these special deals with them compared to someone else.

So check out Pleasant Holidays for your next vacation – they’re one of the largest tour operators in the business with destinations to Mexico, Costa Rica, Las Vegas, Caribbean, Europe, Asia and the South Pacific.

Hope to see you then!

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During my second full year with YTB, the company launched what was known as a Regional Travel Training. The tour hit several of the major markets around the country where vendors and suppliers came to us, instead of requiring us to come to them. At the time, YTB had grown to a size that enabled suppliers to hit strategic cities in conjunction with YTB to offer information, support, and additional training for the field.

I remember sitting in the large audience at the time, taking notes, and thinking that YTB was well on its way to being a major player in the travel industry. It’s not that vendors don’t do this kind of training for other large Host Agencies, they do. But they don’t do it for just any Agency. (Maybe a BDM would, but not the President of the Company.)

The trainings inspired me to research more about the companies that spoke during the day and what they had to offer. I left with new tools and ideas on how to promote my travel business. Because of the training put together, I knew YTB was serious and I needed to get serious. It tools were always there, I just needed to take the time to go do it.

What also impressed me during that day was how excited the suppliers were about being with us. I’ve seen it for years. YTB happens to be a real breath of fresh air for most suppliers because of our passion and excitement. I remember seeing a vendor just last year up at Red Carpet who just raved about our Company. I believe the exact words were “Completely blown away”. It was such a shame to see that sour because Travel Professionals couldn’t accept the partnership. Anyone who actually catches our enthusiasm and passion are soon trashed by this group who’ve never seen or experienced the passion or enthusiasm they see when it comes to travel.

Remember Robert Dickinson? If you don’t, I sure do. (Wrote about it here.) That was another example of someone who saw the vision of YTB and was excited about being on YTB’s Board of Directors only to suddenly “decline” less than 24 hours later.

Regardless of the number of times I’ve seen individuals or companies pressured or harassed to drop YTB there are companies who see the fears and phobias that traditionalists have about MLM’s and support us anyway. (They’re just a little quieter about it publicly to keep from being spit at.)

If you want to know more about how vendors really feel about our company, go watch some of the videos in the Media Center in your back office. (Sorry, you’ll need to log in to see it.)

Or, you can show up at one of this year’s Travel Training Roadshows that kicks off this weekend in Costa Mesa, California.

President and Founder Kim Sorensen will be hitting cities, including here in Atlanta later in March, to offer travel training from some of the industries most respected suppliers in the travel industry. It’s your opportunity to see for yourself why suppliers and vendors appreciate YTB Travel Network, and why we as a company should support them. They’ve all got some great product and the proper tools to help you succeed in the travel industry.

The biggest advantage I’ve found in Regional meetings like this is more face time with the vendors. Funshine is great, but it’s also very crowded. With the country split up into regions there are fewer people, giving you a better opportunity to ask questions, get additional information and develop relationships. Heck, I ran into one of the supplier from the first Regional Training a year or more later and she remembered who I was.

Check your travel portal for cities, dates, vendors and times and make one of these roadshows this spring with YTB. I can tell you from personal experience, it inspires me to this day when I get around other passionate travel agents with a hunger to learn and grow their business.

It’s there for those who want it – and I know plenty who want to build this side of their business.

So go out and get it – starting this weekend.

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My how times have changed. If you would have told me that I’d be able to invite my Facebook friends to a live Sail-a-thon with “The Most Popular Cruise Line In The World” a year ago, I’m not sure I would have bought into that idea. Don’t get me wrong – I would have loved the idea! (I love anything that’s technology related and easy to use like Facebook.) A year ago however, it would have been hard to imagine corporations like YTB and Carnival buying into Facebook as a means of promoting business.

Today, not only does a promotion like this make perfect sense – but it becomes a reality tonight as YTB hosts it’s first Sail-a-thon using Facebook with Carnival Cruise Lines.

I’ve got to hand it to YTB, they’ve come up with another idea that’s new and innovative that captures a very large paradigm shift in social networking. It’s hard to pin down exactly how many people actually use Facebook these days, but the most reliable source I’ve been able to find is Facebook itself with over 250 million users as of July of this year. I’ve seen numbers of 100 million more by this time, but regardless if the numbers are right or accurate – it’s a HUGE number of users that interconnect via one massive network.

Think about how easy it is to post something to your Facebook page, inviting friends back to a place they enjoy hanging out anyway to interact and talk with others on the worlds largest social network. It’s a perfect marriage of the right companies and the right social network.

The 6 hour event (which runs from 6:00 pm to Midnight Central Standard Time) isn’t just about sales – it’s designed to be educational and fun. If you join us tonight – you’ll learn the following tips and tricks directly from YTB and Carnival:

- Learn why you should book with YTB
– Learn how to find the best fare
– Understanding what type of fares are available
– Learn when you should you make a reservation
– Learn how to select the best cabin/location
– Learn what constitutes a group
– Learn what types of groups are there
– Holiday Gift Certificates
– Cruise Sale offer — 2 category upgrade

If you want to learn and interact with others, simply pull up YTB Travel Network President, Kim Sorensen’s Facebook page. You can get involved by asking questions, answering the polls, sending in pictures of your party or a previous Carnival Cruise you’ve been on. YTB will have members of the creative team on the page during the entire broadcast to keep things lively and entertaining throughout the evening.

Carnival appears to be pumped about this event too. Ann Sedgewick has been sending her subscribers updates all week – offering up ideas and promotional materials to use to get the word out. Carnival was the one who started this whole Sail-a-thon concept two years ago with YTB. Because they keep coming back for more (this is our 4th event with the Cruise Line) I can only assume that the events are working for them. Why else would they keep doing it? In addition, other vendors like Princess and Pleasant Holidays have seen how easy and inexpensive these webinars are and have joined YTB to host thier own events.

Also, just to clarify – this Carnival event is exclusively with YTB. I encourage you to join me and thousands of others for the webcast, at your leisure from the comfort of their own home. It’s going to be a great event, a lot of fun, great offers and GREAT information for all; whether you’re a seasoned cruiser or first timer! Pick a cruise tonight or purchase a gift certificate to choose later if you’d like. You’ll see certificates ranging from 3-8 days with prices from $358 for a cruise for two. (Yes, TWO, not per person which makes this one very attractive offer!)

Also in honor of Veterans Day, there’s a month long promotion going on with special pricing and category upgrades to say “Thanks for your service”. So if you or anyone you know has sacrificed with service for this great Country, be sure to be part of tonight’s events.

It’s a winning combination any way you look at it – and it’s fitting that YTB is part of it.

Remember, the event starts at 6:00 pm Central and you can go to BandBVacations.com to find the video link and YTB Travel Network President, Kim Sorensen’s Facebook page to ask questions, interact with others and win prizes just for participating. It should be a really good time and since you’re probably going to be on Facebook anyway tonight, might as well get yourself an exceptional deal on your next cruise with Carnival Cruise Lines!

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For the fifth consecutive year, CLIA will host the World’s Largest Cruise Night tonight. Thousands of agents will be hosting events all over the country and YTB is no exception. Princess Cruise Lines will partner up with YTB for it’s second Sail-A-Thon this year to help celebrate.

October is National Cruise Vacation Month. Tonight, you can join YTB as they host Princess Cruise Line for a Sail-a-thon during CLIA’s World’s Largest Cruise Night. The event will be hosted live from YTB booking engines at 6:00 pm Central with a special rebroadcasts at 7:30 pm and 9:00 pm Central.

In one 24-hour period, thousands of Cruise Lines International Association (CLIA) member travel agencies will participate in the World’s Largest Cruise Night. Travel agencies across North America will join together to promote cruising as the vacation option of choice – all in a single day.

This is the perfect opportunity for friends and family to book incredible cruises. Tonight’s broadcast will feature a new Alaska Family Cruisetour with 25% off for the Entire Family.

This 7-night Voyage of the Glaciers cruise is followed by 5-nights on land featuring 1 night at McKinley Princess Wilderness Lodge, 2 nights at Denali Princess Wilderness Lodge and 2 nights at Fairbanks Princess Riverside Lodge. It’s the only cruise of it’s kind. Princess has invested millions into these lodges and you won’t find these type of amenities from any other cruise line.

This cruisetour offers the ultimate vacation for the entire family, ensuring you see all the best of Alaska by land and by sea.  It will enable the entire family to “Escape Completely” – with Princess.

Alaska not your thing? Want Europe or the Caribbean for your next destination. No problem. As an added incentive to “come aboard”, Cruise customers will see some great prices for all destinations tonight along with the following benefits:

• Up to $100 onboard credit per stateroom
• Reduced deposit of just $100 per person
• Coupons worth up to $325 in onboard savings

CLIA’s World’s Largest Cruise Night has been gaining recognition and exposure over the years. According to the CLIA press release, which announced this years event:

In 2008, over 4,000 agents participated in WLCN events and online Virtual WLCN promotions estimated to have generated almost 43,000 bookings, $41.4 million in sales and nearly $5.4 million in commissions.

A record number of over 65,000 CLIA member line videos were viewed by consumers during virtual WLCN cruise events held by over 3,000 agents. These CLIA members who participated in Virtual WLCN promotions, sent email invitations to consumers inviting them to visit a customized Web site with cruise line videos, agency contact information and special offers. Over 1,100 agencies conducted traditional WLCN events, also a record. Nearly 500,000 consumers were invited to visit a customized WLCN website to obtain information on special offers. All of Liberty Travel’s locations participated with in-store events along with many of the leading vacation agency distributors in North America.

Cruise Lines and Agencies pull out all the stops for a night like tonight not just to get customers on their ships, but to show the benefits of cruising. We’ve been telling people for 13 years that a cruise is the best vacation money could buy. It doesn’t matter if you’re a avid cruise-a-holic like us or first time cruiser – the best time to check out what’s available is tonight.

So sing it with me now…

Love, exciting and new
Come Aboard. We’re expecting you.
Love, life’s sweetest reward.
Let it flow, it floats back to you.

Now that you’ve got that song firmly cemented into your head for the day – you’ll be sure to remember to join us.

Like I said…we pull out ALL the stops! ;-P

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