A couple years ago, I stared swimming laps for exercise. I’ve attempted to exercise off and on over the years, but swimming has been the only form I’ve been able to really enjoy and stick with over time. Our entire family really enjoys the water and swimming’s low impact – full body workout has been perfect in giving me the endurance and stamina I need for work and family life.

In all, I’ve been swimming a mile and a quarter five days a week for the last two years. During the winter I have enjoyed the indoor pools that Gwinnett County offers at a very reasonable rate between Labor Day and Memorial Day. About the only issue I’ve had with this indoor option are the supper high levels of chlorine and the limited hours I’ve been able to get my workout in.

This season, with the new business and increased demands on my schedule, I needed to find another option. I just wasn’t making it to the pool for days at a time, and I felt horrible. I’m not just talking about feeling guilty about missing my exercise, I’m talking about just feeling physically drained and worn out at the end of the day. A body in motion tends to stay in motion, and while I was extremely busy and moving all day long, by the end of the day, I was simply worn out without much left in my tank for family and personal time.

For one reason or another, I’ve always felt gym memberships were overpriced and a waist of both time and money. It’s one of those limiting beliefs I’ve had that was embedded somewhere along the line, and I’m not exactly sure how or why it was planted there.

My beliefs about money has changed drastically over the last seven years now that I know I’m not limited to what somebody else tells me what my time is worth. Today, I create my own net worth and I’m paid in direct proportion to the amount of time and effort I put in.

Because money has long been eliminated as an obstacle, I came to the conclusion that I need to change my limiting belief about wasting my time at a gym. A good start was the fact that our local LA Fitness has an indoor pool designed specifically for swimming my laps to get back into the shape and recapturing the endurance I was looking for. A dry sauna also added value to the membership, as I’ve always enjoyed the benefits of opening up my pores, sweating out toxins and increasing my metabolism.

Much like everything else I get involved in, I not only wanted to do this gym thing right, I wanted to take full advantage of my membership. You can’t help but notice all the other equipment as you walk in that are designed to help you get into shape. Problem is; it’s been decades since I’ve used any of this equipment, and much of it has changed since the last time I’ve even seen equipment like this.

I noticed a segment of the members there that appeared to be wondering from machine to machine with very little in the way of results. We all attain this attitude at the age of 2 or 3 that “I can do it myself” – and some just never grow out of that mentality. We think we should know it all by the time we’re adults.

It’s an ego thing.

When I first got involved with YTB and wanted to learn about travel. I sought out the expert knowledge of Carnival, Marc Mancini, CLIA, and Travel Agent University. When I wanted to change my financial outlook, I gathered the expertise of millionaires like Coach Tomer, T. Harv Ecker, Robert Kiyosaki, and Donald Trump. I did the same with this blog. Experts like Yaro Starak, Darren Rowse, and Brian Clark taught me the ropes and enabled me to attain a permanent place on the internet that gets its fair share of traffic.

Of course, we can’t forget MLM, and Network Marketing. Coach and Scott Tomer, Tim Sales, Mike Dillard, Doug Firebaugh, and Len Clements provided great information and resources on building an MLM business the right way.

The point here is that in every instance I acquired the expertise and knowledge of an expert in their respective field. If I’m going to do something, I wanted to make the most of it – I didn’t want to be just average. Nor did I see the need to be so arrogant to think that I could figure it all out on my own. Not when there’s a wealth of information and people who sincerely want to help.

So it shouldn’t be a big surprise that both Ronda and I have retained the services of a personal trainer at LA Fitness to help educate us on the proper way to use the vast assortment of equipment and exercises in an effort to take our personal fitness to the next level. We simply applied the same thought process and willingness to ask for help from true experts like we always have.

There’s a term in personal fitness and training that I’m sure you’ve heard of.

“No pain – no gain.”

I can tell you that right now, that I have muscles I didn’t even know I had. Every inch on my body is feeling a high level of pain right now. While I give certain muscle groups an opportunity to recover and heal, another group kicks in during the circuit training that brings a whole new meaning to the word pain.

It really doesn’t matter if it’s personal training for fitness – or if the pain comes in the form of personal finance, business ownership, or improving your mindset and thinking. It often involves pain or at least discomfort to some extent because it includes change. A change in attitude – a change in habit, or a change from just thinking about it and actually doing it. It’s uncomfortable and rather awkward when you first get started.

If it weren’t, you’d already be doing it by now.

As adults, we often settle for the status quo or just average. Somewhere – deep inside, always wanting to advance and grow to better ourselves. Some never really take the time or energy to achieve that next level. We all talk a real good game, but fewer and fewer it seems actually walk the walk. Limiting beliefs and excuses always seem to get in the way.

It’s just too hard.

That’s why I thought it was wise to find someone outside of friends and family to hold me accountable – to help with this next level. Like I’ve learned in years past, I found an expert in this field who can show me how to do this the right way for the best desired results.

Results.

What a word.

If the result I wanted was pain – I certainly acquired it.

Don’t misconstrue or take this out of context – but I’m loving it. I’m looking past the discomfort and awkwardness right now and focused on the end result. Results  I haven’t seen in years when it comes to being physically fit and in shape. As I’ve learned so many times before in the area of finance, business, marketing, and personal development, this discomfort and awkwardness is a small price to pay on this journey we call life in an attempt to achieve our desired outcome.

Now if you’ll excuse me – I need more ibuprofen.

Until next time.

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Our family spent this past weekend in the mountains. The fall colors were magnificent. Every little mountain town was packed with people who were enjoying the fall festivals and fairs surrounded by gorgeous fall color and cooler temperatures.

Festivals and fairs are a huge part of the fall program. YTB is getting into the action starting tonight @ 8:00 pm Eastern, 7:00 pm Central and runs through Midnight on Thursday, October 20, 2011. You can check it all out on ZamZuuTV.com.

This year we’ve got more than just e-commerce deals – we’re combining it with travel for some spectacular savings during CLIA’s World’s Largest Cruise Week. You can join a local party which are being held all over the county – or you can simply log into ZamZuuTV.com and check things out from the comfort of your own home. You can also text the word ‘ZamFest’ to 58203 for a chance to win great prizes.

New to ZamFest this year are travel deals. In years past, we’ve always separated the two events, and you may already know about CLIA’s World’s Largest Cruise Week. Just about all the cruise lines are offering great specials and attractive offers this week. YTB is highlighting two in particular with MSC Cruises and Holland America. You can find more information about CLIA’s World’s Largest Cruise Week and specific vendor promotions here. Information for Holland America’s sale can be found here.

Globus is also offering a really good deal this week, where you can save $800 per couple on all 2012 Europe air-inclusive vacations. More info can be found here.

Make sure you check out our Doll Jeanie Sharpless while on the webcast. Jeanie will offer up an incredible perspective and help you pick just the right cruise experience during the ZamFest webcast. And since we’re also talking Europe and Globus, YTB Founder Coach Tomer makes an appearance with his wife to share experiences from their recent travels in Europe. Both will be fantastic insider experiences.

If shopping is your pleasure – we have deals for you on that as well. Here’s a list of national companies we’ve been able to contract with for Zamfest this week.

Check this out…

Looking for a concert great theatre experience or sporting event this year? TicketsNow is your connection to all the fun and excitement of live music, theater and sports. TicketsNow is an event ticket resale marketplace where fans of live entertainment buy and sell tickets. The marketplace provides safe and convenient access to hard-to-find event tickets. This week, find the best tickets at a discount. Use the code ‘ZAMFEST’ when placing your next order for 10% off. With TicketsNow, it’s on. This special sale lasts through October 31.

Take advantage of huge savings for a limited time online at Brookstone. Use promo code ‘ZAMFEST2′ now through 10/22/11 and get 20% off site wide at Brookstone. (Some exclusions apply, see their site for details.)

Looking for lighting fast Internet speeds? Do you want the ability to roam with your Internet connection? Or how ‘bout making the leap to VoIP? We’ve been using Clear products for the last two years and LOVE it. It’s fast, reliable, and they’ve got fantastic customer service. Receive 15% off your order with code ‘coach’ October 18 – 20, 2011.

Try out a new restaurant this fall and save with Restaurant.com. Save 60% off most purchases with code ‘ZAMFEST’! October 18 – October 20.

InkGrabber: October 18 – 20th enter code ‘ZAMFEST’ and get 10% off your order!
(Excludes OEM Items)

And of course, we can’t forget our ZamZuu partners. These folks launched exclusively with ZamZuu and that’s how they got their business launched. Word of mouth advertising from thousands of ZamZuu faithful really help their bottom line. Ask any of these companies and they’ll tell you, you can’t find a better ROI than a company like ZamZuu.

Chaé Organics is making this Zamfest extraordinary by letting you have access to all open stock items at 50% off! Enjoy organic, ToxicFree® products for every aspect of your life. Choose from household cleaning supplies, a full pet care line, basics for babies, advanced high performance skin and body care as well as hair care for any texture and color! During ZamFest, when you order from Chaé Organics you will get a FREE gift. We’ll enclose a quarter ounce (0.25 oz) Vitality Serum and VitalEyes, a combined value of $18.00. Chaé Organics always covers your cost of freight with a free gift!

Personalize That: Receive 20% off your order! Use Code: Fall into Savings

Crystal Memories: Receive 20% off! No code required; order online through a ZamZuu
Shopping Site

pH Perfect: Ionizer – The best deal ever at only $750! Normal Retail Price: $949! While supplies last.

ZamZuu Nutrition: Receive four for the price of one! Stock up on the best daily nutrition product available through our ZamFest promotions.

Ganovia Coffee: Great Package! Get one bag of Ganovia Classic Black, one bag of Ganovia Arabica Black, and a pH perfect water stick for $49.99! (The pH perfect water stick retails for $69.99 alone!) Call in to order at 618-216-4322. Just ask for the Ganovia and pH perfect stick combo!

Tune in beginning tonight on www.ZamZuuTV.com @ 8:00 pm Eastern 7:00 pm Central. If you happen to miss it, no worries. We’ll be rebroadcasting every hour on the hour until October 20 @ Midnight Central time.

Enjoy your savings!

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I found a really a really nice article in Travel Weekly this weekend that highlights YTB and our Passport to Giving program.

If you don’t know about Passport to Giving, it’s one of the finest programs I’ve seen. Coach and YTB designed it for non-profits to help raise money by turning the non-profit members vacations into donations. I was actually trained in this program back in 2005 before I was trained as an RTA.

YTB donates a booking engine to the non-profit or association a custom site with their own logo free of charge, which includes waiving the monthly fee. Members of the association then turn to the non-profits travel web site to book travel and the commissions earned are paid to the association just like they are to the RTA’s, but tax free.

No strings, no catch, just our way to give back to the community by offering something totally unique to help raise money for non-profits.

According to the Travel Weekly article, the National Academy Foundation is operating an online travel agency for Freshman and Sophomores at Rochester’s East High using our Passport to Giving program and YTB Booking Engine to train students with real world examples and booking travel for real customers. Classes help prepare the students of East High for a potential carrier in the Travel Industry.

You can view their site at www.easthightravel.com. (Note: the YTB logo is replaced with NAF.org’s Academy of Hospitality and Tourism logo.)

Now in it’s second year, the students earned about $2500 in commissions their first year. The facilitator of the program, Jim Spawton, is looking to boost that number to about $10,000 by asking the faculty, students’ families and local businesses for bookings that earn real commissions for the Academy of Hospitality and Tourism. The commissions earned help pay for other student programs, all while teaching students what it’s like to run a real travel business.

East High is one of the 78 U.S. high schools with hospitality and tourism academies that are overseen by the National Academy Foundation.

Other big name companies such as Marriott and PepsiCo are also helping students of the academy. PepsiCo gave $7,000 to six graduates to further their studies, while Marriott offers internships to students to help them attain real world experience inside their hotels. A picture posted in the Travel Weekly article also has students working with the Waldorf-Astoria in New York.

I applaud both YTB and the National Academy Foundation for offering these programs to our future business men and woman.

While researching this article, I found a great “about us” video from the NAF.org website that highlights this important non-profit and how it’s changing our youth for the better. A great example can be found at about the 3 minute mark with a young lady named Nathsha who apparently started as an intern with Marriott and is now an Assistant Controller at the Bethesda Marriott Suites.

Enjoy!

UPDATE: Apparently, the constipation over YTB continues for one Anti-YTB Zealot. It’s been a long time since I’ve linked to anything this moron has written, but this one is just too classic to pass up.

Yes, John Frenaye has also found the Travel Weekly article, only to react with his own demonic twist and spin that no doubt matches all the classic myths, misrepresentations, and false claims we’ve come to know, but not quite love about this ignorant and constipated know-it-all.

I don’t know about you – but I’d love to take him up on his bet regarding the Facilitator being a member of YTB. Unfortunately,  we’ve learned John never delivers (just like he never properly researches) when shown point blank that he’s once again on loosing end of such unsubstantiated speculation and claims.

John, maybe the reason they didn’t pick you or any other “agency” is because you can’t get past your own dysfunctional behavior and limiting beliefs. Hell, you don’t even know the difference between a FAM and an internship. (Or who sponsors the internship you ignorant putz.)

Instead of being privileged like you were growing up – maybe a program like NAF could have shown you how the real world operates to provide you with the proper skill set to cope with life’s most basic lessons. Guys like me valued opportunities like this no matter who offered the tools or the opportunity. The internship I did with Pittsburgh’s number one radio station after college was invaluable to me back in the day.

After four years of blathering like a raving lunatic about MLM and YTB – it’s apparent that the travel industry desperately needs some fresh minds and faces that are capable of working instead of spiting at people and companies they don’t agree with, don’t like, and clearly are unwilling to accept as part of the solution.

Moron…

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A couple weeks ago, I mentioned that ignorance and injustice has never been something I’ve tolerated very well. It’s not that I expect everyone to know everything – people make mistakes (including me) all the time. But – I do expect people to be capable of learning. These “mistakes” are the lessons learned that helped people like Edison invent the incandescent light bulb. I’ve heard that he “failed” anywhere from 1000 to 10,000 times before he figured it out. The actual number of times isn’t important – but the concept that you adjust and correct with each mistake made to end up with success is.

It’s that type of thinking and determination that has helped YTB return to the original name – better, stronger, and with more conviction I’ve seen in a long time.

I’ve had more subscription signups to our newsletter in the last few weeks than I think I’ve had all year. I also had to create a separate category in my Outlook for the private YTB Facebook pages and the notifications that are coming in. My inbox became flooded with YTB posts. (There’s some really useful information there, and it’s always needed a special folder.)

Not everyone appears to be on the same page in sharing the excitement and passion for success that we do. Make no mistake, they certainly see it – and they know exactly what it all means. Our passion and excitement unfortunately gives them a nervous twitch.

From the day it appeared on my blog, (which I can still recall) one guy has produced an entire comedy of errors, missteps, and mishaps. This self-proclaimed “expert” decided to make it his personal mission to pick a fight with me, you, or anyone else associated with YTB. John Frenaye got more than he bargained for when he came trolling onto this blog to pick on what he assumed was just another “lowly MLMer”.

Instead of cowering or avoiding, I responded to both him and his illusions. His perceptions of MLM and YTB simply don’t match my reality or experience. I did see John’s charade as a valuable lesson in exactly what not to do, and how not to think. His so called “problems” with MLM, gave insight into what to avoid. Although by doing this you couldn’t avoid his pessimistic rants, which helps tremendously.

Although John never mustered up enough courage or strength to sit down with YTB face to face to discuss his “issues” with the company and our model, his Internet persona and constant bullying in every nook and cranny associated with YTB did provide insight for not only myself, but YTB to look at the perceptions and adjust accordingly.

I have no idea how this whole thing has worked out for John, but I don’t think it’s been all that pleasant. Nobody likes to be made the fool like I’ve highlighted and documented here. Not that it’s been a bed of roses for me either. Personally, and for others who have gone through this battle with me in YTB however, it’s been a great experience and lessons learned because unlike John, and others like him, we actually know how to learn and adjust from the mistakes we all make.

It makes us stronger, more resilient, and better than ever before.

John on the other hand, just doesn’t make them. “Mistakes” I mean. He’s still just as stubborn and bull headed as ever. Sticking to his illusions that MLM and its people are inferior to him or anyone outside of the “cult” that hasn’t been drinking the Kool-Aid.

And that my friend is exactly why this personal crusade of his and this battle that’s waged inside his head has been going on for at least the last four years. He hasn’t learned a blessed thing.

You might be thinking to yourself, “If an old dog like TravelPro can learn a few new tricks, certainly someone like John can – couldn’t he?

Not exactly.

I’ve heard it said from more critics than just John, that cynics think we MLM’ers are so caught up in the cult and drunk on the Kool-aid that our identity becomes attached to it. Without a YTB or another MLM to hang on to, we’re lost without any meaning. Truthfully, I think that concept speaks more about themselves than it does about any of us.

See, the whole idea of MLM is to teach the average person how to change from an employee mentality to a business owner mentality. The heart of MLM, what makes it tick and beat, is ground floor access to a business that will teach anyone who is willing how to become a real true entrepreneur and business owner. The problem as I see it, isn’t actually the MLM business itself, but the actual person running the business.

I look at the traditional business I came under contract with a couple weeks ago. The territory was run into the ground, and the old manager is filing for bankruptcy. If it were MLM, critics would be yammering about how the model failed. Now that I’ve been working this new business a few weeks and have done a couple P & L’s – I can’t for that life of me figure out how he couldn’t make this work – other than the fact that he didn’t know how to control expenses, and honestly was just plain lazy.

In other words, the model and the territory are just fine – it’s the business owner who didn’t put the proper time and effort into it that landed him in bankruptcy.

Network Marketing is not different. There’s a reason why the word “work” is in there – it takes “work”. This idea that you pay money and just sit back and collect checks is the most absurd notion there is in the MLM industry. You’re paid based on activity and results. No activity equals no money. To put it another way, you get out of it what you actually put into it. How it’s perceived by some as any different than any other business is a big red flag that they actually don’t know anything about business or what it takes to succeed.

For critics and cowards like John or the folks in the Class Action who have an average of 6 months of business experience among them, it’s just easier – or rather more comfortable to point the finger at MLM. They never notice the three fingers pointing right back at them.

I know commissioned sales can be a real drag – even overwhelming. It used to create its own nervous twitch inside me way back when. You have no idea how lucky you are to have a company like YTB, a product like travel to sell, and a mentor like Coach, Scott and Kim to learn the ropes and overcome that fear. And, yes, you’re even lucky to have someone like John to show you exactly what not to do and how not to think as an added bonus.

Considering where I’ve been and where I am today, I wouldn’t trade any of it in. I feel nothing but confidence and success because I knew who was right and who was dead wrong.

You too can rid yourself from that nervous twitching when you know who and what to join up with.

Ain’t no doubt about it for me.

It was Y-T-B.

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Back from vacation and into the full swing of life once again. As I get older and our kids grow, I appreciate the family time we spend together more and more. My sister’s youngest son graduated High School last week – so most of the family was together for his milestone. He’s also a Baseball State Champion which was won the day we arrived in Virginia.

I was talking with her three boys about how much their Coaches have meant to them over the years playing sports. How they not only taught them how to play the sports they participated in, but lessons learned in sports were woven into life. I’ve known Coach’s like that myself while playing organized sports.

The last sports Coach I had was for golf. I swear, I had every Tom, Dick and Harry trying to tell me how I should hit the ball and play the game. Thing is, none of them were much better than I was. It wasn’t until I actually started working with a Golf Pro that my game got better. I spent years as just another golf hack – and when I picked up a Coach, I worked my way down to a 5 handicap – and the game as a result became much more enjoyable.

It’s amazing how we think nothing of being coached for baseball, golf, or any other organized sport – but when it comes to life most of us will take advice from anyone that offers. Problem is, our circle of influence is quite often no better off than we are. (Sometimes even worse off.) I think I’ve always known this was true, but I don’t think it really sunk in until I went to a T. Harv Ecker Seminar several years ago.

It was so obvious: You can’t expect to learn and grow from anyone who hasn’t already accomplished it themselves.

I have to be honest. In the early years of YTB, I built a team and made it to Coach’s Corner via a Coach. While my love of travel and the passion I had naturally attracted people to me – I was not equipped at the time to build a business. My Business Coach at the time had never been involved in MLM himself, but he was a very successful business mind who worked with several Fortune 500 companies.

It was during that time that I saw and experienced firsthand that Network Marketing was really no different than any other business. The exact same principles applied to both.

Once I got to Coach’s Corner, I actually knew a lot of people who were trying to make it and couldn’t seem to get over the hump. They craved the mentorship and insight that someone like Coach had to offer. But they were just like me – they didn’t have the mindset or the tools necessary to achieve this goal without the proper guidance of a Coach.

While all this was announced last week while I was on vacation – I’m pleased to report that this “problem” has been corrected. For those of you who couldn’t get on the call a week ago or requested the information again, here’s a quick recap of what went down last week:

Introducing “Coach’s Way” – The 2020 Vision for your Life!

The program that many of you have been looking forward to has come to fruition! Coach’s Vision for teaching and helping others find success in life begins this August, and you can register now for a special price. Simply click the ad for “Coach’s Way” in your Rep Back Office. It’s $50 for the month of August, (which is actually a real DEAL if you look into other Coaching and Mentoring programs out there) and if you get three personally sponsored participants to join, too, you’re not paying next month for Coach’s Way. You simply don’t pay for every month you have at least three active participants in the program. (And you better believe Coach will teach you how to reach that level.)

Don’t wait to register, however. The price for this program will go up to $100 at Convention, so join now if you’re at least thinking about it. There are additional components to this program that you’ll receive, but Coach and Scott are saving that for the Convention in July. (They GUARANTEE you’ll love what you hear.)

The first mentoring session from Coach will be held LIVE on July 28 at the 2011 Convention, and only those in Coach’s Way will be able to attend. Details regarding location information and time will be announced closer to the event. Please Note: The first mentoring session is open to everyone in Coach’s Way, but Convention activities do require a 2011 Convention admission ticket.

Remember – if you want to be in Coach’s Corner or become a Director in this company – you need to listen and learn from those who have actually done it. This nonsense of listening to those who have never been there before simply doesn’t cut it – or you’d be there by now.

If you’re serious about getting out of the rat race and achieving the time and financial freedom you’ve always wanted – you need to hook up with a Coach – someone who can teach and guide you on how to do it.

Also, I mentioned what a deal this program is. I’ve seen (and actually spent personally) thousands on Coaching programs. By no means am I knocking these other programs. I credit my Business Coach I worked with in part for my rise to Coach’s Corner several years ago. Sure – he had a limited knowledge of MLM but he did know Business and that’s what Network Marketing actually is – a viable business model.

Just like my golf  game – a Coach was the best  investment  I could have made to reach new levels that I truly wanted but could never achieve. If you’re  not where you want to be right now – and actually think you should be there  by now, somethings got to change. If you continue doing the same old – same old, you’ll continue to get the same results.

If you’re  way isn’t working – you need to try Coach’s Way.

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I’ve always loved this game critics play when they put partial information out there that supports their beliefs and ask:

“What do they know that you don’t?“

It’s a “what if” game that’s designed to get you questioning and doubting your own beliefs. Can’t blame them really, our minds are well adapted for concocting all sorts of scenarios and outcomes. The mind is doing its job in trying to protect us when it comes up with the worst possible scenario.

They know that there’s a ton of mileage to be had by simply placing any tidbit of doubt out there for the average person to find. The hope of course is that the average person is just as lazy and gullible as they are. (Well…truth be told – their ego is far too large to allow themselves to be categorized as gullible or lazy.)

Since inception, there has always been a lot of speculation going on surrounding YTBLA – because it’s MLM. For the record, I do own both Class A and Class B shares of this stock, and have for years. Before the stock split, I did sell a percentage to recover my initial investment, but for the most part, both classes of stock have been sitting in my portfolio for the last five years.

Therefore, I keep up with the financial data from the company. Maybe not on a daily basis, but I do keep an eye out for transactions and quarterly reports.

In the middle of last year, I heard rumblings about our Founders dumping stock. Now mind you, this comes from a long standing belief from critics who buy into this idea that Coach Tomer, his son Scott Tomer, and partner Kim Sorensen would be riding off into the sunset – leaving everyone high and dry without compensation or a company to speak of. It’s a ploy that’s been around for years. Not exactly sure how this last circus round was spun by these clowns, or what was written – but true to form, “dumping” really wasn’t the proper word to use in these instances.

Scott Tomer for example, gifted over 1 million shares to each of his four children in one transaction. In another transaction, Kim Sorensen basically did the same, gifting 3 million shares to his six members of his family in another transaction. All public record in the Form 4′s that were filed, complete with comments regarding what happened to the stock.

In a classic “smoke and mirrors” style, critics never relieved this information – just an overall number of what was owned by our founders then – and a number they own now. Of course the question they want everyone to think about was also asked – “Why did they dump millions of shares?” and “What do they know that you don’t know?“

These are rhetorical questions when asked by the way. Nobody on these boards or blogs ever wants a real answer. All it’s designed to do is apply doubt and perception disguised as “factoids”. Actual fact in both these instances doesn’t conform to their fears that the Founders are cashing in – simply to get out.

But alas, this question of “What do they know that you don’t” does work both ways.

While researching a question poised in my last article, and found two new Form 4′s filed in the Company’s SEC filings. If you don’t know what a Form 4 is, (and I suppose there are some who don’t.) it’s a required filing for any insider transactions. Insiders are defined as Executives, Founders, Board of Directors, or anyone else who’s privy to insider information not available to the public. It’s a transparency thing – and it’s not uncommon for CEO’s and Executives to acquire company stock. (I found 9 stocks with CEO buys of over $100,000 in the past week.) The reports were possible after finding the required Form 4 that was filed with each company financial filings.

So what does it say about YTB International when CEO and President Robert Van Patten acquires 500,000 shares of stock, and CFO Jeremy Hemann acquires another 100,000 shares of stock?

Or to borrow our line from critics – “What do they know that we don’t know?“

About all I can say for sure is that sales are up. In February alone the company produced $450K in sales from affiliate and featured stores – a 58% increase year over year. Prior month’s sales have also been at record levels. Our free agent opportunity is now up over 100k, and they’re getting their legs. I see groups being booked at new levels as well from our Travel Agents with YTB Travel Network and our BDM at Carnival is extremely pleased as sales for the current year so far are extremely strong.

I see people in the field being energized and happy.

But I’m wondering if there’s more to this that just gross sales? I’m wondering if the bottom line that we’ll all get a good look at when the Annual Report coming out in mid-April and our first Quarterly report due in mid-May is released. I also know from the financial data that the third and final suit surrounding bogus claims surrounding a pyramid scheme is also on the mend. The Illinois Attorney General has recently proposed resolving the suit short of litigation. Since the state can’t win, resolution alternatives are being worked out at this time. Both situations could reveal more news about the company’s health and well-being.

Mind you, I don’t have that answer right now – I’m just throwing ideas out there to chew on. If anyone does have an answer right now however, it would be our Company’s CEO and CFO.

After seeing those Form 4′s filed day before yesterday, I just had to ask – “What do they know that we don’t?”

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Not many companies make it past their first year in business. Even fewer make it past year 3. If a company manages to make it through year 5, most business experts will tell you that the company has passed their litmus test concerning “risk”.

Some will tell you MLM has even a slimmer chance of making it past year one. Even if it does make it past the first year, there’s this myth that MLM is nothing more than a house of cards that will eventually topple. These aren’t “experts” mind you, (not by any stretch of the imagination) they’re just people who regurgitate what they were told or what they’ve read somewhere else.

Truth be told, when you look at Amway, Avon, Mary Kay, Tupperware, NuSkin, PrePaid Legal, and Primerica, these examples dispel the myth with documented cases that MLM can be built to last for decades. In Avon’s case, more than a century.

Before YTB, not a single MLM Travel Program made the cut in the travel industry. I can’t tell you all the reasons why these MLM’s failed, mostly because they were here and gone long before I came into the picture in January 2005. I’ve read about dozens of them over the years and can only guess at this point what sealed their ultimate demise. When YTB Travel Network entered the picture however, there was an enormous shift in the way people actually booked travel – moving from “brick and mortar” to “click and order”. There was also a simple shift in mindset and the companies focus.

In 2001, it was the first really big wave of retail sales moving to the internet. Companies like Priceline, Travelocity, and Expedia were making massive jumps in sales as people found it much more convenient to book their own travel on line. Today, Expedia tops the list of Travel Agencies – doing more business than any other “brick and mortar” out there.

Me? I just wanted a small slice of the pie. So I signed up, bought a domain, and BandBVacations.com was born in January 2005. Other than my first full year in business, I’ve made money selling travel every year since. The only reason why my first year didn’t produce a profit was because all the travel “booked” in 2005 were for trips to be “consumed” in 2006. (You don’t get paid in this industry until after the travel has been consumed.) Once a stream of bookings were created after the first year, it’s been profitable every year since – selling “travel”.

From what I’ve read and heard elsewhere, the problem with Travel MLM’s was they were nothing but “card mills”. Pitching that the average “Joe” had an opportunity to travel on the cheap using travel agent credentials. That wasn’t YTB’s focus however. (Although some in the company did abuse that privilege.)

YTB’s goal was much bigger and far more threatening to the industry – to become the largest supplier of travel in the world.

Pretty big goal to be sure. Some would say it was outrageous – even outlandish. Regardless of either opinion, it’s the one key difference that cemented YTB’s success in the industry, making YTB Travel Network the first Travel MLM – and to this day, the only Travel MLM that really matters in the industry.

So, how did YTB Travel Network do in accomplishing its goal of being the largest supplier of travel in 10 years? Depends on how you look at it. While it’s true the company fell woefully short by billions in taking over the number one spot – by projecting and reaching for such a massive goal, the company has solidified itself smack dab in the middle of some of the biggest, most respected agencies in the country.

Not bad for a bunch of MLM Yahoo’s. ;-P

That doesn’t mean however, that YTB Travel Network totally escapes what I’ve come to recognize as nothing more than “guilt by association”. The Network Marketing industry is riddled with a plethora of myths and misconceptions. Combine that with the negative impact other Travel MLM’s had when they entered and then abused the travel industry. What you stir up are intense emotions in traditional sectors of the industry – and quite frankly rightfully so.

You can’t slap a standard – one size fits all label on YTB however. The company broke that mold when it was founded 10 years ago. If the company and its model was indeed the same as all the others, it would have suffered the same fate. I might add that that the company has withstood what most would assume would be insurmountable odds over the last few years. In reality, losing a single cruise line couldn’t possibly have the impact the industry was hoping for. True, it might have worked if everyone would have piled on like traditionalists had hoped for. But when you’re dealing with true business minds and logic instead of pure emotion and anger, that ship never sailed. Vendors weren’t that dumb. Didn’t matter what the “perception” was – YTB as a whole sold a boat load of travel.

Then there’s IATAN. Again, if the perception was correct as stated by IATA that the company was in the business of “selling” credentials to third parties, the company would have folded long ago. Others may have done it, but in YTB – the only way to obtain that credential was to earn it like everyone else – by selling travel. When the company tried to correct the error and appeal – they snubbed their nose at us. Since credentials, and free rides was merely a perception or label, we moved on and continued with our core model and product – producing even more sales and more bookings without the almighty IATAN at our side.

After the attempt to cut off suppliers and IATA failed, California filed a $25 million law suit with claims the company was illegal pyramid just one day before the 2008 Convention. Problem with that was Jerry Brown, the Attorney General at the time who filed the suit, figured out that nobody has ever paid for the “opportunity to recruit others”. (A very common myth in the industry.) Regardless, California still collected $875 thousand in the deal for themselves, leaving the last tenth of the million dollar settlement to the victims Jerry Brown boldly claimed he was trying to protect.

The Government will always get theirs – and since we did nothing illegal we kept our business.

Biggest problem I see with critics who enjoy slamming and shaming the company and its people – is they can’t correlate “BandBVacations.com” with an actual “product”. Never understood that – really. Nexion sells several hosting plans, TravelQuest does as well, even Expedia sells “booking engines” to those looking to get into the travel business.

But try to do that with an MLM – and suddenly the “value” is nonexistent simply because these minions fear the word recruiting. A phobia some never really overcome or grasp. Reality is, all those Hosting Agencies above are attempting to “recruit” you. They need new blood – new recruits in order to maintain and build their brand.

Regardless of what appears to be an obvious oversight regarding the word “product” or even “value” the company has learned how to “dumb it down” so that anyone, (including staunch critics) can understand what we are selling and being paid on moving into its next 10 years of business. (Truthfully, nobody’s really that dumb, they just like to play dumb on the Internet.)

As the parent company YTB International moves into the next 10 years of business, it’s expanded it’s product offering to another huge boom on the Internet.

Online shopping.

Like Travel, YTB or ZamZuu isn’t the first to market this type of product in the industry. Nor will the company be the first to successfully market an online shopping experience in the industry. But there will be a key difference in how commissions are paid to the Representative who sells it.

What hasn’t changed is the “fee” to become a Representative of the company. It’s free – nor are there any requirements to purchase any of the products associated with the company. But the company has finally come up with a way to ease the fears and phobias surrounding paying commissions in Network Marketing with what’s called a Z-Kit.

It’s silly really – not the actual product mind you, but the idea that people actually need a physical product they can feel – touch – and grasp in our industry in order to calm the nerves. Government and society has a lot to do with that. People like me (or others in the company) who can think on their own in logical, rational terms are in the minority. We have to appear to be like everyone else in order to be accepted – or in this case – to be able to keep jerks like Jerry Brown and Lisa Madigan from filing outlandish lawsuits with claims that it’s some sort of pyramid.

What ever happened to logic, and independent thinking?

The problem isn’t the industry – it’s outsiders who perceive the industry through a fixed lens that create the problems. While Royal Caribbean, IATA, Jerry Brown and Lisa Madigan all made bold claims about who we are and what we do. None of them hit the nail on the head.

How can I make such a bold claim? I don’t – but my website does. See, it’s still here – regardless of all the overzealous and wild claims to the contrary.

While I didn’t join the company when it first evolved 10 years ago – my bet is that it will still be here during the next 10 years. That excites some, and terrifies others. Regardless of which end of the spectrum you fall in – BandBVacations.com isn’t you’re choice to make.

It’s mine – and will be for decades to come. And for that I am grateful that there is somebody out there that still relishes and promotes independence, logic, and value in this world.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

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