Update: I have been flooded with questions regarding the cause of Kim Sorensen’s sudden passing. From what I have been able to gather thus far, Kim was doing very well in his recovery regarding his double lung transplant last year. He was at work in the Home Office on Monday and by all accounts – doing very well.  Kim had a regularly scheduled doctors appointment Wednesday morning where he was to undertake a very common breathing treatment.

It was during this breathing treatment that he passed on.

Details are still coming in along with other arrangements.

We’ll keep you posted as we all morn this sudden loss. 

~~~

I was in a meeting this afternoon and my phone started to ring off the hook. A bunch of YTB names I knew too.

After my meeting, I picked up the voice mail – but could only get through the first message.

YTB Founder, Kim Sorensen has passed away.

I guess the best word I can come up with right now is “stunned”.

Many of us knew from this past years Convention that Kim was given a double lung transplant. A shock to most because Kim was a very private man, and we had no idea that he was even sick. We admired his strength and courage – and most like myself felt he was well on his way to a full recovery.

You may also know that YTB was the brain child of Kim all those years ago. Using travel as a vehicle for a dynamite network marketing model. I had the honor of speaking with Kim one on one several time both in person and over the phone. He was genuine, sincere, and while he didn’t talk about his faith all that much – he certainly walked the walk.

Because of Kim’s leadership YTB climbed Travel Weekly’s Power List since 2006, as well as Travel Weekly naming Kim one of the most influential people in travel directly. He most certainly made an impact in the travel industry – using average every day people to impact the industry.

Here is the notice I received from the Home Office – and really can’t express this loss in any other way. Please keep his family in your thoughts and prayers.

Today we say goodbye to more than a great man.

It is with great sadness that we announce J. Kim Sorensen took his last breath on Wednesday morning, February 1, 2012. While he will forever be remembered as our fearless Founder, the man who had the vision to see beyond a failed venture and turn it in to one of the greatest stories ever told, we all know that he is much more than that. A great man to say the least, Kim was a loving husband, father, grandfather, and dear friend to so many of us.

Please join us in remembering Kim’s extraordinary life and passion for helping individuals write their own success story. As he always said, “I need everyone to get in the game.” Let’s join together to honor his memory and celebrate a life well-lived.

Please share your favorite Kim moments by clicking here.

Funeral arrangements have not yet been determined. More details will be released soon.

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Sorry I haven’t been around the last week. We’ve been working on a kitchen and bath makeover here at the house that was behind schedule and over budget. The project is now complete and turned out better than either of us had envisioned.

Just before the project got started, I received an unexpected call from Jeff Scott of First Alliance Travel and a request to hook up while he was here in Atlanta.

Our hour long meeting was very informal, and quite candid. I can’t get into everything, and I don’t want to overstep my boundaries or speak for Mr. Scott in regard to the company’s direction and plans – but there were two main topics I came away from this meeting that I wanted to share.

First and foremost – “he gets us”.

I would venture to guess that we all at one point or another fall victim to the bizarre myths and perceptions associated with MLM. (Jeff was no exception.) We’ve seen time and time again that those who take the time to truly study our model and get to know our Founders and our people don’t just change their perception- they’re blown away.

Instead of cult like – he found genuine.

Instead of greedy – he found caring and compassionate.

Instead of lazy – he found driven.

Instead of dumb – he found business and marketing savvy.

Second – this was absolutely the best move for our company and those of us who are passionate about travel. We both laughed at how the travel bug never leaves you. It’s by far the most romantic, sexiest product on the planet. First travel Alliance has the ways and the means to offer more product and the best possible prices.

We couldn’t go over all of the upgrades and changes in a single hour – and there’s no telling when this transformation as a true powerhouse Host Agency will be complete. When it’s all said and done however, not only will YTB Travel Network have the best product offering, but we’ll have most competitive pricing the industry (and your clients) have ever seen.

This can and will be a reality.

Furthermore, there were real issues with really dumb people who could never grasp the concept that YTB Marketing and YTB Travel Network are two separate companies. That myth or idea is going to be a lot harder to pitch now that we have a veteran core consisting of true Travel Professionals running the Travel Department. (Under a completely separate roof I might add.)

New training – the likes the industry has never seen will also compliment our opportunity to attract a new breed of Travel Agent. The Travel Agent industry is not only aging – how travel is sold changing at a rapid pace. Gone are the glory days of “order taking” and making money despite any lack of business smarts or sales ability. (A big reason why so many Agencies went belly up over the last decade and why those who are left don’t want us around.) Not only is YTB a new bread of Travel Agent – we’ve proven we can change and adapt to the current economic and technological times. We don’t fight it – we embrace it.

And that’s what this industry truly needs.

Not everyone currently involved in our company will take advantage of the new features and benefits associated with travel. However, if you’re like us, and have a real passion for travel and a sincere desire to excel – this is it. I firmly believe Jeff Scott and this new partnership with First Alliance Travel has all the makings of lighting striking twice for another history making run.

In closing – I can’t tell you how impressed I am after meeting Jeff face to face. His willingness and desire to find out more about who we are and what makes us tick is stimulating. He also strikes me a one of us – and someone we can trust.

Hold on to your hats folks – while these upgrades and benefits will take some time to launch and implement, it’s going to be one fun (and extremely rewarding) ride!

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Business got cranked back up this week after a two week vacation with family over the Christmas Holiday. We hit what seemed like the entire East Coast with stops in Virginia, Pennsylvania, and South Carolina in our 14 day road trip. One of the best Christmas vacations in recent memory. After our hectic schedule working double time 6 weeks prior – it was a welcome and much need opportunity to just unplug – get away and enjoy ourselves.

While getting back into work mode this week, I was out visiting customers yesterday. I asked if Santa was good to them. One response really struck a chord with me.

“Better than I deserve.”

Aside from being one of the most unique answers I think I’ve ever heard – I loved this response because of its optimism. We hear so much “doom and gloom” and how everyone is struggling with “the poor economy” from the media, it was really refreshing to hear about someone who had a grand Christmas.

I can certainly relate in several ways and I asked if I could use the phrase – I’d even give them credit. The response was once again classic comedy and something Ron Head always kids about as well.

“Just give me credit the first three times. After that – feel free to use it as your own.”

In 2011, it felt like Santa was around all year long. We got the house painted, two new cars, brand new stainless steal appliances in the kitchen and personal trainers to help take our personal fitness to a whole new level. Christmas day wasn’t too shabby either. I’ll be doing a review in a week or so about one of the nicest presents I’ve ever gotten for Christmas. It wasn’t from Santa, but from my wife, who has once again managed to fulfill another dream of mine.

Thing is – we were able to do all this in 2011 because we have several vehicles that are firing on all cylinders right now. And no, I’m not talking about the two new Chryslers sitting out in our garage. I’m talking about business vehicles that gave us the opportunity to purchase both new rides.

One of the most important lessons I’ve learned over the years is that we create our own reality. In other words, it’s our own thoughts and actions that produce the results that actually show up in our lives at the present time. If you don’t like what’s happening right now, something you’re doing needs to change in order for it to change. The best way to do that is by making a small improvements or adjustments on a daily basis. Brian Tracy tells us that just a small 1% improvement each day can create dramatic effects over time. I can tell you from my own experience, that’s more true than most realize.

If things are cooking and life is really good like it is for us right now – what are the most important thoughts and activities of value that you’re doing to ensure that you keep the good times rolling? As a business owner you need to remember what Jim Rohn taught us – you don’t get paid for the hour. You get paid for the value you bring to the hour. The more value you bring to the table, the more income you’ll realize at the end of the day.

And there’s no cap or ceiling. Nobody actually dictates what you’re actually worth “per hour” other than you.

I still see close friends and neighbors who’ve been laid off or downsized that continue to look for another “job”. Why? Because they’ve been brainwashed into thinking that a “job” equates to “security”. Two of those neighbors here in the neighborhood lost their homes in 2011 because they were waiting for that steady – secure “job”. Every time I drive past both homes, I think to myself what could have happened if I opened up my mouth and told them what I was really thinking when they told me they where looking for that “steady income” and “security”.

More than likely it would have ticked them off because they’ve been brain washed into thinking another way. It also would have been seen as cruel and mean – but sometimes the truth can be cruel. I know, I’ve been there. I spent three years bouncing from one “secure job” to another. I got downsized by one company. I got locked by another by another company who got caught cooking the books and reported false earnings to the SEC. I got closed down by yet another company who decided to go they way of big box retailers. And the final straw was the one who filed for bankruptcy. All in the period of about 3 years.

That’s not security. That’s insanity.

I deserved better.

It wasn’t until YTB came along back in 2005 that I actually found something that provided the tools, the information, the leadership and the support system to not only change my thinking, but change my habits and work ethic to be self sufficient. It gave me a sexy product to market that I was passionate about and provided true leaders and mentors who could actually walk the walk – not just talk the talk. I simply took a little from “this” Founder, a little from “that” Director and made my own way to real security. So much security that by the time all the false claims and attacks that where thrown at YTB in 2007 and 2008 – I was more than capable and diversified enough to weather any outcome.

Of course, I was also intelligent enough, with enough business savvy at the time to distinguish between what was real – and what was mere perception.

Today, the false claims and the frivolous lawsuits seem like a distant memory when I look at my YTB business and booking engine today. All the fear mongering and wild speculation that went along with it by a few dysfunctional, self serving loud mouths who thought they had it all figured out.  My how time has a way of dishing out some true reality.

Truth is – I deserved better a far better outcome, and that’s exactly what I got.

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I love the Christmas Season. While I love the Season, it’s also the most hectic time of year for our family – especially this year.

The business venture we took over back in August has compounded our busy schedule but has also paid off in spades. We just finished up on a six week mission to reach out to and service every single location we have in time for Christmas. While we worked double time the last six weeks, the kids had several events going on with school and extracurricular activities that added to our busy schedule.

At times – we didn’t know which end was up.

The hectic schedule finally wound to a close on Friday, and by the time you read this, we’ll be off on a two week vacation with family. Long breaks like this is one of the many perks of the business, and it’s why we committed to working so hard that last six weeks.

While we’ll be vacationing the next two weeks, both Ronda and I are way behind on our goal setting that we do each and every year. It’s a habit that we’ve always done, but really didn’t take seriously until we got involved with YTB. It was one of the many tools we bought into in order to achieve success.

Overall both of us agree that 2011 far exceeded our wildest expectations and dreams. So much so – the future’s so bright…

We gotta wear shades.

(Oh COME ON! You had to of known it was coming.)

With the current year coming to a rapid close, we’ll be setting aside time the next two weeks to take a look at 2012 and beyond to dream and strategize about what we’d like to accomplish and what our world should look like.

Both Ronda and I are dreamers. On top of dreaming big – we also believe that somehow – some way the resources and avenues will find its way to us to make it happen. The most difficult part of the whole process is having the patience and persistence to follow through and take the appropriate action to make it all happen.

We’ve heard it time and time again, and I’m sure you have too at one time or another:

“Never – Ever – Give Up.”

I have to admit – there were times that a comment like that felt like lip service. I mean, I heard it, but the words didn’t have the impact that was intended, because I was still in the thralls of reaching for my goals but not quite achieving them.

If you’re feeling like that at this time of year, I want to ask you – actually I really need to beg you – “Never give up.”

Now – I don’t want to come across as hype or some pie in the sky dreamer. I can assure you, that I’ve been there – done that – and even have a T-shirt that says so. I know how the mind can play it’s tricks and that voice can be so loud that it can cancel things out.

But I want you to do this before the new year – because it’s probably one of the most important steps you can do to create a world that’s so bright – you’ll be wearing those shades.

I have a close friend who really helped me with this and most of you may remember Andy Cauthen. If you didn’t know Andy – you should have. Andy was President & COO of YTB Marketing, Inc. and a very dear and close friend. One of Andy’s legacies, was a popular series or course that he produced a number of years ago and caught fire on the subject of “Goal Setting“. It’s one of the finest and most thorough pieces we’ve ever read on the subject.

Andy not only goes into how to set goals, but the type of goals you should be thinking about. It’s a time to dream – and dream big.

Why is this step of goal setting so important? Try this exercise the next time you work on a jigsaw puzzle. Turn all the pieces over, and attempt to complete it upside down. Fact is – the pictures on the other side make a huge difference in completing the puzzle. And that’s what goal setting does – completes a picture. Think about it. You don’t take a trek across the country without a road map do you? You don’t build a house without a set of blueprints, right?

Far too many people actually plan to fail because the fail to plan.

If you want your future to be bright and full of promise – both Ronda and I want to invite you to take some time before the new year to set some goals and work out a plan. Neither one of us can truly express how much it’s meant to both of us. Not only in our professional lives – but our personal life including our family and our marriage.

If you’ve never done something like this – it’s time to start. But only if you really want to enjoy your life and be all you can be.

You only get one shot at this journey we call life – so why not take some time to plan it out so you can really – truly enjoy it?

Who knows you might be wearing the same shades and singing the same tune we are this time next year!

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Over the years, we’ve been told by some very irate and irrational “travel agents” that travel vendors despise our company. It’s part of a ploy in an attempt to rid the industry of a business model they don’t understand and actually fear because they can’t wrap their small minds around a very basic and simple business concept.

Because they feel this way – everyone feels this way. It ties into their self worth and identity as a “travel professional”.

I hate to break it to these clowns, but I really don’t have to ask. I’ve seen and heard enough from vendors themselves to know that they not only “get” our company and our model – they’re actually very impressed with what we do and how we do it. You need to realize that these vendors are far more business minded than any of these independent critics that you’ll see floating around slamming our company in order to save their own independent business.

I’ve also been told countless times that our company would never make it in it’s current form. This mantra ties right into the many myths and legends that have choked logical thinking for decades when it comes to Network Marketing. Funny thing is – at this time of year (when another year is almost over) these same critics who have been spewing that we’d never make it past 2008 – then 2009 – and then 2010 – they all lay pretty low right about now.

Reality hit these guys pretty hard recently when they finally figured out after a couple of weeks what Sixth Scott, LLC actually was and what it meant for YTB Travel Network. Not only was this a big blow to their spin pointing at this notion that YTB Travel Network isn’t a legitimate travel business, it also threatens to overturn the one company that went out on a limb for these guys back in 2007.

Fast forward to the end of 2011 and we find ourselves with a brand new booking engine thanks to our new partnership with Sixth Scott – but we find yet another travel vendor who has recognized YTB Travel Network as a top producer in the travel industry.

For those of you who appreciate YTB the way I do – please enjoy the following press release.

For those who don’t – it’s yet another example of how you just can’t admit that you don’t have a clue about who we are and what we actually do.

And to Travel Impressions – Please remember that any backlash you may get from recognizing a solid, viable, and legitimate Travel Host is indicative of how badly we not only need new blood in this industry but updated minds in business in order to thrive in these changing times.

YTB TRAVEL NETWORK RECOGNIZED AS A TRAVEL IMPRESSIONS’ ‘BEST OF THE BEST’ TRAVEL AGENCY

FARMINGDALE, NY (Dec. 8, 2011) – YTB Travel Network was recognized recently by Travel Impressions (http://www.TravelImpressions.com), one of the country’s largest tour operators selling destinations worldwide, as a “Best of the Best” travel agency which is given to top performing agencies and consortia partners. YTB Travel Network was invited to attend Travel Impressions 16th annual “Best of the Best” gala event, held Nov. 30 – Dec. 3, 2011 at the Fiesta Americana Grand Coral Beach in Cancún, Mexico.

“Best of the Best” honors are bestowed on a limited number of agencies that are top producers for Travel Impressions, and that are considered to be its best partners.

“We are honored to be recognized as one of Travel Impressions’ Best of the Best travel agency partners,” said Shelly Coppersmith. “We are committed to providing our clients with the very best vacation experience and working with Travel Impressions ensures a high level of customer satisfaction.”

In attendance at the Best of the Best four-day event from YTB Travel Network was VP Shelly Coppersmith. She was able to hear an industry update from Travel Impressions’ President and CEO Steve Gorga as well as participate in round table networking sessions with attending suppliers. A golf tournament and spa pampering at the Coral Beach Gem Spa were also offered.

There were many sponsored events and activities including a welcome dinner hosted by the Cancún Convention & Visitors Bureau and The Riviera Maya Destination Marketing Office, a dinner reception on the second evening sponsored by the Dominican Republic Ministry of Tourism, and the gala cocktail reception hosted by Mexican Tourism Board.

A performance by The Village People, best known for the disco hits YMCA, Macho Man and In the Navy, was a highlight of the “Best of the Best” gala celebration.

In the spirit of holiday giving, YTB Travel Network participated in Travel Impressions charity program by donating a variety of school supplies to the Palace Resorts Foundation’s Education Committee for distribution to school children in Cancún.

Travel Impressions
Founded in 1974, Travel Impressions is one of the nation’s largest leisure tour operators and a wholly owned subsidiary of American Express. The company offers FIT vacations to over 200 destinations in the Caribbean, Mexico, Central and South America, Europe, the Eastern Mediterranean, Dubai, South Africa, Australia, New Zealand, Fiji, the Islands of Tahiti, Canada, Hawaii and the Continental U.S., and features more than 2,800 resorts, hotels and luxury villas. Travel Impressions has received multiple industry awards for outstanding customer service, best overall operations, best technology, most knowledgeable reservations staff and leading marketing materials – all dedicated to better serving travel agents and their clients.

For more information about Travel Impressions, call 1-800-284-0044 / 631-845-8000, or visit the website: http://www.TravelImpressions.com. Find the tour operator on Facebook http://www.facebook.com/travelimpressionsvacations and follow on Twitter at http://twitter.com/travelimp.

YTB TRAVEL NETWORK
YTB International, Inc.’s travel subsidiary, YTB Travel Network, Inc. was recognized as the 34th largest seller of travel in the U.S. in Travel Weekly’s 2011 Power List, based on 2010 annual retail value of travel services booked.

YTB, based in Wood River, IL, provides e-commerce business solutions for individual consumers and home-based independent representatives in the United States, Bermuda, the Bahamas and Canada. The Company operates through two subsidiaries: YTB, Inc. (formerly ZamZuu, Inc., YTB Marketing, Inc. and YourTravelBiz.com, Inc.) and YTB Travel Network, Inc.

Learn more about YTB at http://www.ytb.com or http://www.ytbi.com.

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As kids, we always want toys under the Christmas tree. As we age and get older, our interest in toys appears to change. For yours truly – they get a bit more technical and more expensive.

Hey – I still love my toys. ;-P

I would imagine however that a sizable percentage of us however would be very happy with cold hard cash under the tree as we get older. If I had to guess, it’s because cash gives us the ability to buy exactly what we want.

I have no idea what other companies are doing this year for Christmas in regards to Christmas bonuses. I would imagine that some will continue to ride the “bad economic times” coat tails. Bad economy or not, I remember two years when instead of a bonus – either myself or Ronda got laid off right around Christmas time.

And some wonder why we don’t consider a “job” very stable and looked at something like Network Marketing to earn income.

See – at least in Network Marketing or Direct Sales YOU control of how much you make. You’re paid in direct proportion to the results you produce. Which for those who have been brain washed into thinking you only need to exchange time for money is a real problem. For those that actually get this concept and take control of their time to treat MLM like a legitimate business (despite the low cost of entry) it can produce very lucrative results.

For anyone who’s not afraid of sales and knows how to manage their time and activities properly, there’s nothin’ better or more rewarding.

That being said – I’d challenge anyone to provide me with a bonus offer like the one I received late last week that kicks off today. Here’s a company that puts YOU in the drivers seat and enables you to create your own bonus this year.

It’s not like a traditional bonus. It’s one that you have to earn. But it’s also one that puts you in the drivers seat – enabling you to create your own outcome.

Here’s how it reads:

Earn a 25% BONUS this Christmas!

Introducing YTB Unwrapped this week – December 5-11, 2011.

With the big holiday gift giving season upon us, YTB wants to help make it a bit more manageable. For one week only beginning Monday, December 5, you’ll have the ability to earn a 25% bonus when you sell over $500 worth of products (excludes Travel Program Sales). And, that’s on top of your normal commission payout!

Here’s how it works:
Sell at least $500 worth of products (such as Suklaa, GreenTech, Z Mobile, or Ganovia) in any combination to non-Rep customers and we’ll pay you 25% of your retail amount sold.

For example, anyone who sells $500 will receive a bonus of $125 plus commission!

YTB Unwrapped begins Monday, December 5 — 5:00 p.m. Central with a special webcast on www.ZamZuuTV.biz

YTB Unwrapped will rebroadcast all week long at the top of every hour through December 11. Each product line will have its own 10-minute spot with 2 minutes in between. (We’ll also post these on our YouTube page to share individually with a prospective customer!)

Start scheduling appointments or host a party to showcase one or all of the YTB Family of products this week!

A couple points of clarification on what qualifies:
Shipping and taxes are not included in the retail price for this promotion. Sales are calculated to full paying clients outside of the YTB company. Sales at Rep pricing are not eligible for this bonus.

Let’s make this Christmas even more joyful with a 25% bonus!

~~~

I gotta tell you – this is why I love YTB and what it stands for. It’s product driven and empowers those who get Direct Sales and results based income. If you have the capacity to grasp the tools provided and the fact that you’re in control – it’s an incredible and very generous offer. 

It should make Christmas very merry this year anyone who goes out an earns it.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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