For the fifth year in a row, YTB Travel Network makes Travel Weekly’s Power List of the top 50 Travel Agencies. Some will be a bit surprised. Others will be pleased. While I’m sure there will be others who will be (as they always are) frustrated with another year of YTB being included in Travel Weekly’s listing.

Personally, I consider this year’s listing as one of the finest showings from previous years for several reasons. This year’s listing dispels the skewed and misleading math formulas we’ve seen in years past from socialist pin heads. It also puts to rest any notion that the word “Travel” in YTB Travel Network is an afterthought.

Let’s not forget as well, all the mud that was thrown up in the companies face three years ago that has now been cleaned off, putting any claims of pyramid or ponzi schemes behind the company.

I’m quite certain that some had dreams and others feared that California’s Attorney General could actually put an end to the company. If California couldn’t get it done, surely Illinois or the opportunist ambulance chasers would. Yet, here I am three years later with the same capabilities in selling travel, and a better commission split to boot.

Clearly, YTB Travel Network has had its share of the spotlight. Some good – some bad – and some just completely bogus accusations. (Some have turned out to be rather comical.) Through it all however, YTB Travel Network has survived because of a very solid foundation laid by the Founders of the company and a few thousand loyal “Travel Agents” who appreciated a different approach in selling travel.

So, here we are – the numbers from the Travel Weekly Power List:

At number 34 – YTB Travel Network

2010 Sales: $221.7 million
Employees: 120
Previous Rank: 29

What is so impressive about this spot is the company has accomplished this number with a small fraction of people compared to years past. At the companies height (before the mudslinging and bogus lawsuits) YTB Travel reported 92,383 travel sellers who sold $424.1 million in travel. What “socialist pin heads” did was divide total sales by the total number of travel sellers. This year, the company reported 12,200 travel sellers who sold $221.7 million in travel.

So why the big jump in “average sales”?

Clearly, these “averages” we’ve seen (or are forced upon Network Marketing companies from our fine Government as “Income Disclosures”) aren’t what they’re cracked up be. You can’t possibly dictate to anyone what someone is capable of selling based on average numbers. Some will excel, while others won’t do a blessed thing to get their business off the ground. Travel sellers who weren’t making any money (because they couldn’t change their thinking or work ethic from “employee” to “business owner”) are now gone. Those who could grasp the thinking and habits of “business” were making money as travel sellers and are still around and producing numbers more consistent with traditional travel agents. It’s always been like this – but it wasn’t until now that we see how the real world actually works – not some mathematical theory.

We’ve heard over and over again that our focus isn’t travel. Again, you can’t dictate as an overall consensus (just like the bogus “averages” above) that’s true for everyone. I got into YTB Travel Network so I could get paid for telling people that a cruise was the best vacation money could buy. I’m still just as passionate about the industry as I was the day I signed up. Sure the other products offered via the ZamZuu shopping cart are nice. In fact, I was selling similar items here on this blog long before ZamZuu ever came about. Ever since I changed hats from employee to business owner, you become educated about what multiple streams of income can do for your bottom line.

While it’s a nice bonus, my focus – and what fires me up is still travel.

Well, that and the Pittsburgh Steelers. But just because I moved from Pittsburgh to Atlanta 19 years ago, I’m still just as much of a diehard fan than I ever was. (Okay – fanatical, but you get the idea.) You know damn well, you’re never gonna take the Steelers out of this boy. You’ll also never take the passion I have for travel out of me either.

While others in our industry would like our focus to be something else – it’s honestly not up to them to tell me, you, or anyone else what we should or should not focus on. Travel got us to where we are – and travel will continue to carry this company in the future. It’s a fantastic product that everyone still enjoys talking about and still the number one answer to a question I’ve asked for years.

“If you had more time and more money – what would YOU do?“

What makes this year’s list especially gratifying is that all the crap from California, Illinois, and a handful of ambulance chasers is now behind the company. All laid claim about being a pyramid scheme. Thing is, pyramid schemes are illegal and scams like that are ultimately shut down. Sure, there will be those who will continue to throw that out there – and that’s perfectly fine. Looks worse on them at this point than it ever will YTB, because it illustrates they haven’t learned a blessed thing. (And most likely, never will.)

I really could care less – because all I have to do is pull up my booking engine and look at another listing on this year’s Power List.

Nuff said.

YTB Travel Network will move on as it always has. Like I said before – travel got us here, and travel will continue to be a major asset for YTB International. If the company can do this with all the obstacles thrown up to distract everyone – imagine what it can do now with this core group of travel sellers.

Nothing like a little dose of reality to get things cranked back up again now is there? The way I see it, there’s nothing stopping this company from climbing back up this list to even higher levels once reached in years past. Difference is, there were lessons learned from the first go around that will make it all that much easier to accomplish if everyone pitches in.

Based on what this year’s list has shown us, the company is leaner, meaner, and battle tested for another great run.

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I would start off with “I hate to say it” but that wouldn’t be accurate or true. Fact of the matter is – I’m rather pleased that “I told you so“.

In a press release announced yesterday, YTB has agreed to enter into a final judgment and consent decree by the court without trial or adjudication of any issue of fact or law concerning yet another slanderous and erroneous lawsuit against YTB – this one filed by the Attorney General in Illinois.

Total damages of this lawsuit – basically restitution for approximately 300 people. I’m being generous with this number, simply taking the $500 start-up fee in the purchase of an online booking engine and not accounting for any monthly fees. We’ve learned from the Class Action that has been thrown out of court a half dozen times (and counting) that most who look for this type of refund or restitution don’t give the business much time or effort before they throw up their arms and quit.

Total cost of the restitution – $150,000 which represents 0.002% of everyone who’s ever signed up with YTB Travel as a Referring Travel Agent.

It’s important to note that all this money should go to former RTA’s of the company. There’s never been any fee for the right sell these websites to anyone (known as a “REP”) – although someone in the Class Action suit never paid a dime, but wanted restitution anyway.

Even when you combine the restitution to “victims” in the California suit settled two years ago, that still totals less than $300K. If you’re thinking – “wait a minute that was settled for $1 million?” you’re partially correct. Almost 90% or more exact – $875,000 went directly to the State of California, leaving a measly $125,000 for the “victims” that suit was designed to protect.

Look – I know how all these law suits put some people in a tizzy. Frankly, some who don’t know squat about Network Marketing (and never will the ignorant Zealots) became raving lunatics about the claims filed. Problem is – these suits were just that – claims. Most simply skipped ahead and proclaimed YTB was guilty of what was said simply because it matches their limited knowledge about the industry as a whole.

Now those who claim to be experts but have no real – practical experience will certainly have egg on their face. Truth is and always has been that nobody ever paid for the opportunity to recruit others. In addition and like it or not, other Host Agencies do charge a startup fee and monthly maintenance to partner with them.

And let me tell you – there was just no way any court would allow anyone to bypass those facts. Not even an Attorney General.

So here I sit today, with the same company, pretty much the same booking engine, and an even better opportunity I had three years ago. My commissions have actually increased from 60% to 75% on travel, and I’ve got an online store that gives me additional commission and provides cash back to my customers.

Instead of going out of business like some had speculated – I ended up with a better business. And I didn’t have to move an inch.

That’s what YTB has always been for me. Nor was there ever any doubt that it would survive. The clowns with the circus act with tails about a “house of cards” this and “endless chain” that don’t have a clue what their talking about. I know the industry from experience, I also know that Founders from personal contact. It was very clear to me that people totally underestimated both. That’s why I stuck around.

Sure there will be those that will continue to harp on the failed attempts to put the company under. They need someone like Jerry Brown or Lisa Madigan to justify their meaningless existence and limiting beliefs. There will also be those that want to focus on the recruiting aspect of the company. If they do more power to them – it’s their problem and misinformation, not mine. Network Marketing has been available and sustainable for the last 125 years. So get over it.

To me – honestly – some acted like such crazed dogs they need to be shot and put out of their self-inflicted misery. It never ceases to amaze me how some will just prowl every nook and cranny to find something they can get upset about. Or even worse, just make it up as they go along. And when challenged with an opposing view, they pretend to talk to someone else who agrees with them. Like that’s healthy or even normal.

I have to admit – it’s hard to believe that all this started three years ago. It sure has flown by. Probably because I always knew the bark was far worse than the bite. While some can’t seem to distinguish the obvious difference between a legitimate Direct Sales company or MLM and some long winded and very broad terminology that scream “pyramid scheme” it’s good to see that right still wins over wrong.

Happy to have all this behind us and I’m certainly ready to move on with a stronger, more lucrative, and diversified company. In that regard, I’m certainly not sorry any of this happened. Times like these always separate the weak from the strong – and the strong always get stronger.

Maybe now with this last suit out of the way we can get back to what we initially set out to do three years ago – Life, Liberty and The Pursuit of Travel.

It’s been long overdue.

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I have to hand it to the Founders of YTB and the Home Office staff.

Last month, I wrote about our company celebrating it’s 10 year anniversary. When the company was founded, it positioned itself in front of a massive market shift – Online Travel. While some claimed it couldn’t be done via a direct sales model, YTB Travel Network solidified itself as one of the Top 50 Host Agencies in the United States that last four years running.

If you truly study Direct Sales like I do, and have an opportunity to work for an impact company like YTB you understand why this model works. Word of mouth has always been one of the best, most respected forms of advertising there is. If you want to equate it to something outside of Network Marketing – just take a look at Google, Facebook and Twitter. All three are top destinations on the Internet without a lick of traditional advertising to show for any of them. They’re all household names and multi-billion dollar companies today.

Accomplish 100% by word of mouth.

Network Marketing uses the exact same principle. During last year’s Convention, the company announced its “Free Revolution”. Giving away both travel and e-commerce sites to anyone who wants them. Without a lick of advertising, simple word of mouth, the company has attracted one hundred thousand new “Free Agent” recruits who now have their own booking engine and e-commerce web site in only six months’ time.

While YTB Travel Network and Your Travel Biz appeared to have massive growth when it went after the travel industry – one hundred thousand in six months’ time makes that look like a snail’s pace.

So what’s with this massive growth?

There’s a couple of reasons in my opinion.

Probably the biggest factor is seasoning. When we went after (and succeed) in the travel industry – there were those that frankly didn’t like it. (Still don’t like it quite honestly.) And when people don’t like something, they complain. (Whine, whimper, stomp, kick, and cuss in our case.) Many of the stunts that were pulled were frantically thrown out there to either slow the company’s growth or completely shut the company down are well documented on this site.

Yes, it may have been a nuisance, and did slow the company down for a while. Like any good company with a solid business model however, all the attention made the company stronger. We’re more creative, more steadfast, and more diversified than ever before.

That’s a powerful combination. If you couldn’t beat us then, you certainly don’t have a prayer now.

So what’s next for the company? You may have heard rumblings of something called a Z-Kit. The Z-Kit is the type of product everyone can see, feel, and touch – no matter who you are.

I’ve never really understood how companies like Nexion, Coral Sands, TravelQuest and the like can all charge startup and monthly fees for their “product” (AKA: Agency) while at the same time there are those that simply won’t put YTB Travel Network into that same category. It’s not like I can tell the IRS that the commissions reported on my 1099 aren’t real or not from the same suppliers they have. (Although I thought about it this week when my 1099 for travel sales came in.)

I know that the excuse will be what’s it’s always been – “it’s a recruiting game”. Unfortunately, nobody’s ever paid for the opportunity to recruit in this company. Payment has always been for the same product these other agencies charge for. A booking engine and vehicle to assist them in selling travel products and services. Sure, I’ve made money selling booking engines. If I sell it, I should get paid. Nexion, Coral Sands and TravelQuest all get paid – so why I shouldn’t is an argument that has been lost for a long time from the holes I’ve found in that bucket of hog wash.

So the company has come up with a “product” everyone can see and touch called the Z-Kit.

This Z-Kit can be used as an incredible foundation. People will be doing more than just trying these products out. They’ll be creating a personal product testimonial from an assortment of products they really like. Just like travel, you become a product of the product – simple right? I did it with cruises years ago and trust me – when you think a cruise is the best vacation money can buy, it’s easy to talk about and easier to sell.

Introducing potential Free Agents about the business becomes even easier. Drawing on their own experience with the products not only gives them confidence, but it also allows Free Agents to get excited just as the Broker is about their new free business.

Plus, Brokers receive rebates to distribute as they like. These make the perfect “Grand Opening” gift to new Free Agents, or they could even use them as prizes when hosting a home party for their business. Not only will this encourage Free Agents to purchase Featured Store products, but it will also help them to see the value of the great new business they received.

To kick things off, the company is hosting a ZamZuu Sales Extravaganza tonight to lay it all out for anyone interested. The webinar will provide all the updates and first-hand information you could ask for. Founders Coach and Scott Tomer will be live on ZamZuuTV.biz from 9 p.m. until midnight Central to talk about this new tool and how to use it.

And why should you listen to guys like Coach and Scott. Well, they’re successful for one. Before YTB, they spent decades with a company now known as Primerica. They also managed to guide this company (YTB International, Inc.) through some very turbulent economic times and come out more resolved and more diversified than ever before.

Oh, and they did what nobody prior to them did before. They successfully broke into the Travel Industry when no other model of this type was able to do it before. These are two very smart, very savvy, and very successful guys.

The choice is yours – and it doesn’t have to be about travel. It could be one of hundreds of products and services. All you have to do is take a look and if you find something that interests you, go for it.

Hope to see you tonight on ZamZuuTV.biz.

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In the last couple of weeks the Home Office has released a number of dates for company training and conferences for 2011.

YTB Travel Networks travel trade show called Funshine is back online. (Literally) The trade show designed exclusively for “travel” by YTB Travel Network is going virtual April 4th and 5th next year.

It’s easy enough for us, for example, to head down to Florida without much trouble or cost from Atlanta. But travel expenses can get pretty steep for someone traveling from California or Canada. In an effort to reach as many people, and provide an equal opportunity event for everyone, the company has chosen to go this virtual route.

The amount of online seminars, webinars, and virtual summits that have enabled us to learn and develop as professionals in the industry makes this a feasible and economical choice. Travel Weekly has been hosting virtual summits for almost two years now, and they are extremely thorough and effective. (Kim’s also been highlighted in one of Travel Weekly’s summits a few years back.)

The company has the experience, and the technology. As an Internet based company, the Home Office will make this a first class event.

Check your Travel Portal for the cost (just $10) and upcoming list of travel vendors.

The next scheduled event has everyone heading to St. Louis July 27-30, 2011 for Convention.

Convention happens to be one of our favorite events of the entire year. It’s an event where we get to hook up with folks we don’t see any other time of year, and always come away with new friendships.

Attending the ZamZuu Convention is hands-down the most important thing you can do for your business. In fact, it’s more than just an event. This is the place where you take control of your future as you hear from some of the best in ZamZuu! They will be teaching you everything you need to know to get your business on track and ready for exponential growth in 2011!

Over the course of these power-packed four days, you’ll experience dynamite discussions on leadership and building your business, see our incredible line of products up close and personal, hear first hand the many powerful new announcements from company Founders, get together with old friends, be mentored from industry leaders, and so much more!

Register early and save! You can register now from your back office!

• December 10-31, 2010 – Special Holiday Rate of $75 per person
• January 1-31, 2011 – New Year’s Special of $98 per person
• February 1- April 30, 2011 – Standard rate of $150 per person
• May 1-through the event – Final rate of $225 per person

ZamZuu Convention 2011 General Schedule Overview.

• Wednesday: On-site registration and ZamZuu Retail Store opens; Vendor Exhibits and Training
• Thursday: Breakout and Training classes
• Friday and Saturday: General Sessions

Every person must have a confirmed registration to attend this event, including guests, who can register at the current rate. After April 30, 2011, new members will have two weeks from their start date to register for Convention at the standard rate of $150.

We’ll see you this summer! Whoo Hoo!

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I appreciate quality customer service. I’ve run into what syndicated radio and television host Clark Howard calls “Customer NO Service” far too many times – and simply won’t do business with companies who don’t offer the support I feel I deserve or require.

In my opinion, one of the companies that tops the list of great customer service companies is YTB. In the 6 years I’ve been with the company, I’ve always had superior service and support from the team at the Home Office.

What really gets me jazzed is the opportunity to meet the people I communicate with via phone and support tickets. The ability to visit with this dynamic team in person during Red Carpet Days, National Conventions, and other corporate events is a real treat for me because it gives me an opportunity to thank them personally for all they do for me during the year.

Customer Service can be very rewarding – or it can be a real drag. Much of what determines that outcome begins from the very top of the organization. If the Corporate Heads are upbeat and positive, that’s going to trickle down to the rest of the organization. Everyone I speak with in the Home Office always have a smile on their face, (and you CAN tell even when speaking on the phone) they’re always willing to help, and always gratefully, thanking me for contacting them.

This week, the Home Office is taking the time to celebrate and honor the Customer Service representatives at YTB/ZamZuu. Customer Service Week is a national event devoted to recognizing the importance of customer service and to honoring the people who serve and support customers with the highest degree of care and professionalism. In 1992 the U.S. Congress proclaimed Customer Service Week a nationally recognized event, celebrated annually during the first full week in October. The Home Office TEAM will participate in activities throughout the week designed to boost morale, motivation and teamwork and to reaffirm their commitment to a valued YTB/ZamZuu field force.

Coach posted something on his Facebook wall, giving us an opportunity to thank the awesome Customer Service staff we have and show our appreciation. Problem for me was there are so many there that have helped me over the years, I’m afraid that I might leave out someone who deserves it. So, I decided to do the next best thing, thank them all openly and publicly for my gratitude and appreciation for what they’ve done to help, support and teach me over the years.

It’s an honor every time I come in contact with any of them – be it support tickets, e-mail, phone, or in person. A true pleasure.

As a side note: The YTB Home Office will close from 11:15 am – 2:30 pm Central Time Friday, October 8, 2010 so that the Home Office team members can participate in the closing activities of Customer Service Week. They certainly deserve this time and recognition.

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We heard about this back at Convention last month, and it’s arrived on our ZamZuu sites.

ZamZuu Services.

We mentioned a couple of the new services less than a month ago – right after Convention. Promoting how valuable these products are was fairly easy when the subject matter is family safety and personal identity.

If your thinking that these services are just another product offering or market that YTB has recently decided to get into – think again. Those of us who’ve been around for a while have heard Coach talk about this market for quite some time. If you recall, he made his fortune as a Rep with a company called A.L. Williams. (Now Primerica.)

A.L. Williams set out to transform the life insurance industry. They originated the “Buy Term and Invest the Difference” philosophy which encourages families to purchase affordable term life insurance so they can get the protection they need at a price they can afford and have more money to invest in their family’s future.

Today the Primerica generates $80 billion in life insurance annually.

These types of services not only work well in our industry, A.L. Williams did more business than all other traditional models COMBINED during it’s height.

ZamZuu Serivces are state-of-the-art services and products that insure, educate, and protect you and your family’s current and future well being. Just look for the ZamZuu Services ad to start shopping. (It’s the second store in the middle of the page.) It’s the new home of ZamZuu Insurance plus great new products like EduNation, KidZafe and more.

It’s a whole new product offering adding even more value as a one stop shop. Check it out today!

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You had to have known this day was coming. Actually, in my opinion – it’s been long overdue. Sooner or later, people were going to figure out who’s right – and who’s been blowin’ a bunch of smoke up everyone’s skirt. (“Skirt” isn’t my first descriptive choice – but you get the idea.)

The longer this charade of ridiculous Internet bantering and meritless lawsuits about YTB being some sort of “pyramid scheme” or “scam” went on while YTB continued its operations – it was inevitable that things would start to turn around.

Zealots can only cry wolf for so long.

In a press release sent out late yesterday afternoon (that flooded my in-box with no less than a dozen “Google Alerts” from various sources) YTB International reported a 15% increase in the number of active Business/Store Owners in the month of August.

YTB is back on the upswing.

The increase follows the Company’s National Convention held in St. Louis, in late August, which provided a number of announcements and new initiatives.

This year’s Convention marked the two year anniversary of a what I’ve always considered a lame stunt by California’s Attorney General – who filed a $25 million lawsuit the day before the 2008 Convention proclaiming he would end the companies “gigantic pyramid scheme”.

I really can’t blame people for falling for the A.G. or the unfounded claims. After all, simple perception would indicate that an Attorney General would have some understanding of the law. After reading the suit however, it became evident that Jerry Brown wasn’t any smarter than the common critic hiding behind a keyboard and screen name who banters away on forums or blogs bashing MLM proclaiming everybody is “paying for the opportunity to recruit others.”

To add insult to injury over how ridiculous this whole thing went down – the $25 million was settled out of court for a mere $1 million. Even more amazing – the A.G. who claimed the suit was filed to “protect consumers” – a measly $125,000 ended up going to consumers with the remaining $875,000 going to the State for the trouble.

Things that make you go “hmmmmm”.

We also can’t forget the “Class Clowns” who simply can’t take no for an answer. You know – the Class Action with nine lives? That redundant joke has been beaten and bloodied to death by the Court system so many times, I’ve lost count. Typical of the anti-MLM crowd who can never actually learn from others who are much smarter (or even more powerful than they) – just keep doing and saying the same thing over and over again expecting a different result.

These people don’t need a Lawyer – what they need is straitjacket. (They truly are insane.)

Such is the life of “stoo-pid” critics who can never seem to read properly or learn anything new to ease their suffering and phobias. If you could ever catch one of them hiding out behind a screen name and keyboard they’d have the letters F.E.A.R. lambasted on their forehead.

And if you don’t know what FEAR means – it stands for False Evidence Appearing Real. These dumb clucks will fall for just about anything as long as it sounds negative.

I haven’t bothered to check into any of the bantering since Convention. While I’m not sure how anyone could argue with “Free” I’m sure there have been some pretty good stabs at creating drama – simply because they need that kind of fix to make themselves feel normal. Separate the word “dis – ease” and you’ve got a pretty good understanding of how these people tick.

The last time I checked in with the “chicken coop” they were in some tizzy about Coach, Scott, and Kim pumping up the stock before Convention. Oddly enough, no Form 4 was ever produced showing any of the three purchasing or selling a single share. The only documentation filed with the SEC pointing to any of the three also happened yesterday when Kim Sorensen transferred 4 million shares to a Limited Family Partnership for estate planning purposes.

Just another example in the mile long list of myths and rumors that have once again been sqashed with actual documentation – exposing how desperate and dumb zealots can be.

Can’t say that YTB is out of the woods just yet, even with this increase in Business Owners. It’s only one month – and we’ll need to string together a number of months before the heat really gets uncomfortable for the “chickens” peaking over the other side of the fence.

If you happen to spot them, just smile and wave. Then go out and find somebody who’s brighter and smarter than they are and willing to learn.

Not that hard to do considering. Just keep moving forward.

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