MLM has it right…
Thursday, December 17th, 2009I received my ASTA SmartBrief this week and was floored at one of the columns highlighted in this week’s mailing.
Before I move forward, I need to put out some sort of warning here that readers should not be drinking any type of liquid at this point in time. (All the sugar in your Kool-Aid will ruin the monitor and cause the keyboard to stick.) When you find out who the author is, you’ll be just as surprised as I was. (As others have asked if this is the same now famous critic of YTB we’ve all come to know – but not actually love.)
Truth is, if there’s anything going on about YTB, you’ve got to know at this point in time that John Frenaye isn’t far behind. He’s pretty famous in our company for trolling the internet on anything YTB. It makes no difference if it’s one of his peers in the industry, a District Judge, an industry Power List, or an articulate member of YTB – John has an uncanny way of coming up with a “Yeah-But” or a “Look over here” piece to take the focus off the main subject and point you down a road that conforms to his own perceptions and beliefs.
Although this article is riddled with some pretty absurd perceptions of how MLM takes things to the extreme, you can judge from you own actions and experience if it has any value. Personally, I’ve never lost a friendship over YTB and nobody’s ever vowed to never speak to me again. Furthermore, I’ve never been approached by anyone about any opportunity while standing in line at that grocery store.
We can simply kick those perceptions to the curb for the time being.
I do however, have to give John some credit for pointing out some very basic and solid business skills that MLM does in fact excel at. Based on my own experience with YTB, my business looks very much like his “traditional business” in every aspect. Based on those of you I personally know in this company, I think you’ll agree that yours does too.
All the snide and exaggerated comments and perceptions aside – there is something for the new recruit here to learn about why MLM works.
Referrals are as simple as John says they are. Do you know anyone who might be interested in selling travel, or picking up some extra income on a part time basis? The beauty of MLM is that you work when you have time. It’s not like a regular part time job that you have set hours, and quotas that you need to meet. Which can also be a problem for some. It’s far too easy to think that you don’t have the time. The vast majority of our company work YTB on a part time basis with regular jobs and families to tend to.
Think about it…doesn’t asking for referrals sound much more attractive than hounding someone in line at the grocery store? (Who’s really tried that anyway?)
When it comes to follow-up, the company has a very cool system in place called the YTB System. I’ve used something similar to this my entire carrier with YTB. Not only does it capture qualified leads for you, but also notifies you when a prospect has looked at the program. Notifications are also sent when they’ve returned and what they’re looking at while on the site. Using a system like this allows you to sort, not chase. For those who work YTB part time, this puppy is a real time saver. You’ll find yourself working with and talking to qualified prospects who are truly interested in what you have.
It’s all about working smarter not harder. However, the entire system is wasted if you don’t follow-up. It doesn’t have to be nearly the nine times John talks about. (I personally only spend half that much time before moving on.) But the money truly is in the follow-up.
Lastly, I’ve never seen a company with more products, or more streams of income than YTB. All I bought 5 years ago was a booking engine to sell travel. I was also given the opportunity (meaning it was a free opportunity) to sell booking engines as an added stream of income. Today, I’ve got something for hunters, golfers, newlyweds, and with the addition of shopYTB, just about any other product under the sun. If it’s available online, I probably have it. Heck, I’ve even got beef jerky if that’s what you’re into. (Or in John’s case – girdles!)
Yes, I know there some ribbing going on about that sort of thing. Honestly, neither the jerky nor the girdles get me all that excited. But I’m certainly not going to knock the women of YTB for going nuts about girdles. (I know better – and if John was still married, he probably would too.)
These skills, principles, and the model really DO work. It’s why Avon is still around after more than 120 years. It’s the same reason Earl Tupper pulled Tupperware off store shelves in 1951 and has been sold via the MLM and the Direct Sales model for almost 60 years. After a decade of selling Nutrilite Products via MLM, two guys founded the American Way Association in 1959, which we know today as Amway. (Amway now owns Nutrilite Products Corporation.) In 1963 Mary Kay Ash started with 9 “beauty consultants” which today has expanded to 32 countries. In 1977 a good ol’ southern boy for Georgia founded A.L. Williams and just two years later, J. Lloyd Tomer joined the group just before the company outsold the entire insurance industry for 7 straight years in a row during the mid to late 1980′s.
And today you have a little company based in Wood River, Illinois who has been able to sell $424 million in travel in its 8th year in business.
There are hundreds of companies who sell via this model because MLM does have it right. (Take a look at the DSA list for more than 200 of them.)
True, it’s sad that John and others can’t seem to get out of their own way at times when it comes to some of the ridiculous and outlandish beliefs. Just remember, don’t take it personally. (Unless you’re the one person who pestered him in the grocery line. ;-P)
Truth is, MLM is more like their traditional business than they’ll ever know.
The only difference is some get that, and some don’t.
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Today, not only does a promotion like this make perfect sense – but it becomes a reality tonight as YTB hosts it’s first Sail-a-thon using Facebook with Carnival Cruise Lines. 
After more than two years with the company, the company has always exceeded my expectations in what it said it was going to do and provide to those of us out in the field. Making it easier and better for those of us who want to build and create a future for ourselves if we just plug into the systems they have laid out for us. I can think of several improvements and advances over the years that have far exceeded expectations. This visit to the new home office was no different.
The main lobby was open and very modern. A couple of large LCD displays were found behind the front counter to display pictures of previous events from the National Convention, Coach’s Birthday Bash, and other Regional Trainings and events across the country. Another display produced a quad display of security cameras around the front, side and hallways inside the building. A large YTB International, Inc. logo is proudly displayed as you walking into the lobby area. (Just in case you didn’t know where you were.) The front counter was a white oak, and the floors covered in an ivory marble.
The entire complex was very modern and quit festive, including a couple of surf boards propped up in the windows of several of the Department Heads, one which included “Surfer Girl” just inside Sandy Pippins office, who happens to be not only YTB’s first employee, but has grown with the company as Vice President of Corporate Administration.
After the tour, a lunch was served at the Gateway Center, just south of the home office. After the luncheon we had a chance to meet with Chairman of the Board 
