Last week, I had the pleasure of being interview by George Dooley in Travel Agent Central. What made this even more of an honor was finding out that George is an admitted fan of my blog and my perspective of YTB. I found him honest, fair, and genuinely interested in my side of the story.

George is also a reporter.

Part of the job of any good reporter is to provide both sides of a story. Think Fox News here…”Fare and Balanced”, right? I can’t knock George for providing an alternative view about YTB, but I have to ask why in the world did he have to pick one of the most narrow minded, self absorbed, and damaged critics in the industry to speak for the other side?

John Frenaye and I go back for almost two years now, and I can’t tell you how many times I’ve had to correct, clean up, or otherwise call John out for not getting things right. Like most self professed “experts” John continues to take a singular quote or comment and attempt to dazzle the reader with what he feels are important facts and figures in order to distract everyone from what is really going on.

His current response to my article is no different.

John, among other critics, took exception to the fact that YTB grew from $414 million in travel sales, to $425 million in this years Travel Weekly Power list despite all the criticism, mud slinging, and various other issues totally unrelated to the travel industry. (Mind you, both interviews can be found in a “travel publication”.) But as we’ve seen so many times before, we have “travel agents” who can don the cap of Legal Counsel, Financial Auditor, Stock Broker, Travel Supplier, Business Consultant, and Better Business Bureau at a moments notice; all in an attempt to make you look away from the real story and guide you in a direction more in line with their own limiting beliefs.

You need to remember that this is the same guy that said Coach and Scott would call it quits – one who speculated that California could achieve it’s goal of shutting YTB down – that called the amended class action “powerful” – and an individual who forgot to check with Peter Jensen if he was in fact leaving YTB!

If you have this much egg on your face in one month’s time, wouldn’t “tough minded” begin to look more like “simple minded”? I mean good grief, what is it going to take to finally wise up and start living in the real world instead this fantasy land? If it weren’t for the constant reactions to what YTB is doing, he’d be a just some average John Doe without much else to do.

But John has provided some good comic relief through the years and this article is no exception. I don’t know if he’s aware of this, but one of the first points John attempts to make in the article actually links to the “ungainly monster of 39 pages containing 133 paragraphs” that didn’t pass muster under federal standards. We all know by this time how the Honorable Judge Murphy reprimanded Counsel concerning this case for being nothing more than redundant, immaterial, impertinent, and scandalous. But John, the BBB, and various other critics have decided to ignore the reprimand, and still use this failed class action in an attempt to provide a “powerful” message?

If it works for you John, be my guest. But the rest of us will more likely side with the Judge who actually knows the letter of the law in this case and called a spade a spade here.

Furthermore, the other link reports that Jerry Brown brought an end to an “elaborate pyramid scheme”, yet YTB just finished up one of the most meaningful conventions I’ve ever been a part of. We now have valuable tools that in years past have proven substantial and something the entire field has been asking for. While John wrote yesterday on his bog that the $6000 guarantee didn’t work, YTB’s RTA numbers soared from 20K to 122K during that program release. If it were me, I’d be more concerned about YTB regaining it dominance, rather than focusing on thinking that it’s over for YTB.

As we’ve heard so many times before the real phobia surrounding YTB is the “Recruiting”. John and others continue to pound this dead horse mixing the recruiting revenue with travel revenue.

“It does not take a rocket scientist to figure it out,” Frenaye said. “Their entire income is based on the sign up fees and the continuing monthly access fees to the cloned privately labeled Travelocity booking engine. For a stark look at the numbers, the TSOs have paid (sign-ups and monthly fees) a total of $283,513,046, or over a quarter billion dollars since 2006 and during that time have earned a total in travel commissions of $39,999,552. Not the greatest return on investment if you ask me.”

Rocket science?

After all this study – all this time, energy and focus on YTB he still can’t grasp that Hotels.com, Trav-Tech, Apple, Pleasant, Travel Impressions, Collette, TicketsNow, and RCI among a host of other suppliers isn’t offered through Travelocity. But he wants you to think that what YTB offers is nothing more than Travelocity to make him and his pals feel better. In addition it’s not YTB’s responsibility for the pour commission percentages producing only $40 million ($55 million to YTB) from over $1 billion in gross travel sales in a three year period. (Based on verified gross sales found in Travel Weekly in 2006, 2007, and 2008) More to the point, John’s upset the he missed out on his free Rep position with YTB, and cashing in on selling “replicated Travelocity booking engines” for a piece of a $200 million pie paid to other Reps just like him.

If you’re going to look at numbers, it’s wise to look at ALL the numbers. By placing $1 billion in gross travel sales in the “travel category”, and $200 million paid in the “Rep Category” those that have figure this out know that evens things out a bit. Or at least know that John’s concerns certainly don’t mix when it comes to pitching the sad, sad story of MLM’s and Travel.

For folks like John, it’s all about the model being flawed. “Very few” as he states make it in this industry, simply because it’s MLM.

One of the fist articles I ever wrote was about Roger Bannister breaking the 4 minute mile. Like Roger’s story, John is telling you it can’t be done. I’m here to tell you that it can. Because people like me, Candi May, Von Nickleberry, Nick Pagano, Rick Ricketts, Jeanie Sharpless, Tim Dominey, and hundreds of others have done it, what gives anyone the right (or the gall) to tell you that YOU can’t? If they’ve proven to be successful, wouldn’t it be wise to followed the same path we have, in order to obtain some level of the same success in this industry?

If you want John to protect you…that’s your choice. But I have to warn you, from experience, he’ll turn on you at a moments notice to slap you upside the head for not doing it exactly the way he wants you to.

John doesn’t see YTB competing favorably as a franchise because Royal Caribbean, NCL, and Perilo have decided not to utilize YTB’s massive sales force. John ignores that YTB is already is competing as a lowly MLM with year over year growth from #35 to #25 in just three years. The question isn’t if YTB’s going to compete, it’s when Royal and NCL decide they need to compete.

But because John and the others have never been able to accept any amount of actual Travel Sales, it perpetuates the myth that YTB is inferior. In order to prove his point he takes the TSO income disclosure statement stored on his own server to lay claim that only one person can make $25k. Maybe he should take the time to pull the PDF again to see that both an Associate at the 60% contract level has earned in excess of $25k, and an RTA at the 70% contract level has earned closed to $27K. Only one has exceed the $25K mark? Fact is, he doesn’t know how many have actually earned over $25K, but it sure sounded good for the purpose of his story. My question is how TSO’s are now encouraged to push from say $20k to $25K to earn the additional 10% contract, bonuses, and fully paid medical and life insurance that I can promise you the “other” hosts would not provide.

If you don’t think a travel professional might be swayed by fully paid medical and life insurance, for the same contract or better, with additional performance bonuses to boot…you’re dreamin.

But as we’ve seen John quoted so many times before “I just don’t get it”?

At least he got that right. But it again begs the question why George had to use this simple mind to react to a the articulate message brought forward during last weeks convention in St. Louis.

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It’s that time of year again! Funshine East!

I LOVE Funshine because many of the travel upgrades are announced during Funshine East, and often times, I get to put a face to a name or a voice that I’ve been either reading via e-mail correspondence or via the Thursday and Saturday training calls. I was blown away by Ann Sedgwick two years ago when Ronda and I did a Seminar @ Sea with her on Carnival just before Funshine. I also remember getting my first taste of American Destinations, Inc. that year, and have been promoting that business ever since.

It’s odd to me that our list of vendors and suppliers keeps growing. I’ve been told that suppliers and vendors don’t like us. Yet, the bigger we get the more suppliers take the time to not show up but want to be part of the largest Travel Trade Show in the industry. Last year, YTB had more than 6000 in attendance, compared to another Orlando show this week, which estimates only 2000 travel agents world wide.

Money talks.

It’s also nice to have industry leaders like Marc Mancini and Davidoff Associates seeing the value of YTB and stepping up to the plate to offer their experience and knowledge of the industry. When the best our critics can come up with is that these industry leaders are paid, that speaks volumes. Not because our critics don’t understand what it means to be “in business”, but because that’s the best complaint they can come up with. I’ve researched Marc Mancini extensively and have taken the E-Campus courses he’s designed for YTB, and there’s a reason why he’s so well respected in the industry.

I guess he can live with the asterisk next to his name – “Bought and paid for by YTB” as he’ll be at Funshine with his industry famous “Geography Bowl”, which I hear is extremely challenging.

Davidoff Associates seemed to have liked what they saw at the 2008 National Convention, and are providing their services with a Seminar @ Sea with 3 courses taught while at Sea.

More than 17 new suppliers and vendors will be on hand this year, and the opportunities to expand our travel business have increased dramatically. I just saw a snippet in our Travel Compass, (the one that focuses on travel) concerning a new addition to our booking engine with Wyndham Worldwide & RCI e-certificates, found under the Hotels Tab of our booking engine for 7 Night Resort Vacation Certificates starting a $379.00.

Ultimate 5 Adventures will also be there, and I’ve got to tell you, while the sky diving scares the daylights out of me, the Indy Car offering looks mighty appealing.

I also saw a snippet on Modern Agent this week from Branson Online, who will also be at Funshine this year. Personally, I’ve never had an interest in Branson, Missouri, but the heart of our country (or is that Canada?) sure is making quite a name for itself the last couple of years.

But the vendor or supplier that has caught my eye more than any other, are the private sailings in the Abaco Islands, complete with crew and chief. (Although I need to find out which one!) It’s not uncommon for our entire family of 15 to 20 to get together for a family vacation, and this puppy sounds like one heck of a family vacation!

If you get my free Newsletter you might have listened to the call we had last week with Gregg Fritsch and David Lash. Gregg and David came on board last year, and are the ones responsible for the Mancini and Davidoff trainings, and these new vendors. I know it’s been said by others that we don’t have anyone at the home office that has any travel industry experience. Honestly, it’s just another myth being thrown out there and I’m okay with letting our critics believe what they want. If you however, haven’t listened to the call, you need too. I loved what David had to say about YTB being “competitive” in this industry.

I believe the exact quote was, “We have no desire to be competitive; we want the rest of the industry to eat our dust”.

After little more than a years worth of work from these two, looks like we are well on our way, but you know as well as I do that the best products in the world don’t mean diddly if nobody knows about them. That’s why we need to open our mouths and tell someone about it!

PS – I’ll be back to regular posting again starting next week. As a matter of fact, I’ll be doing a special series on Coach next week. I heard that people can’t seem to find anything positive about Coach on the internet. Took me all of 5 minutes to find several news articles that will fill up the week, so be sure to check back.

I may even post an update on Funshine. ;-P