Our family spent this past weekend in the mountains. The fall colors were magnificent. Every little mountain town was packed with people who were enjoying the fall festivals and fairs surrounded by gorgeous fall color and cooler temperatures.

Festivals and fairs are a huge part of the fall program. YTB is getting into the action starting tonight @ 8:00 pm Eastern, 7:00 pm Central and runs through Midnight on Thursday, October 20, 2011. You can check it all out on ZamZuuTV.com.

This year we’ve got more than just e-commerce deals – we’re combining it with travel for some spectacular savings during CLIA’s World’s Largest Cruise Week. You can join a local party which are being held all over the county – or you can simply log into ZamZuuTV.com and check things out from the comfort of your own home. You can also text the word ‘ZamFest’ to 58203 for a chance to win great prizes.

New to ZamFest this year are travel deals. In years past, we’ve always separated the two events, and you may already know about CLIA’s World’s Largest Cruise Week. Just about all the cruise lines are offering great specials and attractive offers this week. YTB is highlighting two in particular with MSC Cruises and Holland America. You can find more information about CLIA’s World’s Largest Cruise Week and specific vendor promotions here. Information for Holland America’s sale can be found here.

Globus is also offering a really good deal this week, where you can save $800 per couple on all 2012 Europe air-inclusive vacations. More info can be found here.

Make sure you check out our Doll Jeanie Sharpless while on the webcast. Jeanie will offer up an incredible perspective and help you pick just the right cruise experience during the ZamFest webcast. And since we’re also talking Europe and Globus, YTB Founder Coach Tomer makes an appearance with his wife to share experiences from their recent travels in Europe. Both will be fantastic insider experiences.

If shopping is your pleasure – we have deals for you on that as well. Here’s a list of national companies we’ve been able to contract with for Zamfest this week.

Check this out…

Looking for a concert great theatre experience or sporting event this year? TicketsNow is your connection to all the fun and excitement of live music, theater and sports. TicketsNow is an event ticket resale marketplace where fans of live entertainment buy and sell tickets. The marketplace provides safe and convenient access to hard-to-find event tickets. This week, find the best tickets at a discount. Use the code ‘ZAMFEST’ when placing your next order for 10% off. With TicketsNow, it’s on. This special sale lasts through October 31.

Take advantage of huge savings for a limited time online at Brookstone. Use promo code ‘ZAMFEST2′ now through 10/22/11 and get 20% off site wide at Brookstone. (Some exclusions apply, see their site for details.)

Looking for lighting fast Internet speeds? Do you want the ability to roam with your Internet connection? Or how ‘bout making the leap to VoIP? We’ve been using Clear products for the last two years and LOVE it. It’s fast, reliable, and they’ve got fantastic customer service. Receive 15% off your order with code ‘coach’ October 18 – 20, 2011.

Try out a new restaurant this fall and save with Restaurant.com. Save 60% off most purchases with code ‘ZAMFEST’! October 18 – October 20.

InkGrabber: October 18 – 20th enter code ‘ZAMFEST’ and get 10% off your order!
(Excludes OEM Items)

And of course, we can’t forget our ZamZuu partners. These folks launched exclusively with ZamZuu and that’s how they got their business launched. Word of mouth advertising from thousands of ZamZuu faithful really help their bottom line. Ask any of these companies and they’ll tell you, you can’t find a better ROI than a company like ZamZuu.

Chaé Organics is making this Zamfest extraordinary by letting you have access to all open stock items at 50% off! Enjoy organic, ToxicFree® products for every aspect of your life. Choose from household cleaning supplies, a full pet care line, basics for babies, advanced high performance skin and body care as well as hair care for any texture and color! During ZamFest, when you order from Chaé Organics you will get a FREE gift. We’ll enclose a quarter ounce (0.25 oz) Vitality Serum and VitalEyes, a combined value of $18.00. Chaé Organics always covers your cost of freight with a free gift!

Personalize That: Receive 20% off your order! Use Code: Fall into Savings

Crystal Memories: Receive 20% off! No code required; order online through a ZamZuu
Shopping Site

pH Perfect: Ionizer – The best deal ever at only $750! Normal Retail Price: $949! While supplies last.

ZamZuu Nutrition: Receive four for the price of one! Stock up on the best daily nutrition product available through our ZamFest promotions.

Ganovia Coffee: Great Package! Get one bag of Ganovia Classic Black, one bag of Ganovia Arabica Black, and a pH perfect water stick for $49.99! (The pH perfect water stick retails for $69.99 alone!) Call in to order at 618-216-4322. Just ask for the Ganovia and pH perfect stick combo!

Tune in beginning tonight on www.ZamZuuTV.com @ 8:00 pm Eastern 7:00 pm Central. If you happen to miss it, no worries. We’ll be rebroadcasting every hour on the hour until October 20 @ Midnight Central time.

Enjoy your savings!

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I found a really a really nice article in Travel Weekly this weekend that highlights YTB and our Passport to Giving program.

If you don’t know about Passport to Giving, it’s one of the finest programs I’ve seen. Coach and YTB designed it for non-profits to help raise money by turning the non-profit members vacations into donations. I was actually trained in this program back in 2005 before I was trained as an RTA.

YTB donates a booking engine to the non-profit or association a custom site with their own logo free of charge, which includes waiving the monthly fee. Members of the association then turn to the non-profits travel web site to book travel and the commissions earned are paid to the association just like they are to the RTA’s, but tax free.

No strings, no catch, just our way to give back to the community by offering something totally unique to help raise money for non-profits.

According to the Travel Weekly article, the National Academy Foundation is operating an online travel agency for Freshman and Sophomores at Rochester’s East High using our Passport to Giving program and YTB Booking Engine to train students with real world examples and booking travel for real customers. Classes help prepare the students of East High for a potential carrier in the Travel Industry.

You can view their site at www.easthightravel.com. (Note: the YTB logo is replaced with NAF.org’s Academy of Hospitality and Tourism logo.)

Now in it’s second year, the students earned about $2500 in commissions their first year. The facilitator of the program, Jim Spawton, is looking to boost that number to about $10,000 by asking the faculty, students’ families and local businesses for bookings that earn real commissions for the Academy of Hospitality and Tourism. The commissions earned help pay for other student programs, all while teaching students what it’s like to run a real travel business.

East High is one of the 78 U.S. high schools with hospitality and tourism academies that are overseen by the National Academy Foundation.

Other big name companies such as Marriott and PepsiCo are also helping students of the academy. PepsiCo gave $7,000 to six graduates to further their studies, while Marriott offers internships to students to help them attain real world experience inside their hotels. A picture posted in the Travel Weekly article also has students working with the Waldorf-Astoria in New York.

I applaud both YTB and the National Academy Foundation for offering these programs to our future business men and woman.

While researching this article, I found a great “about us” video from the NAF.org website that highlights this important non-profit and how it’s changing our youth for the better. A great example can be found at about the 3 minute mark with a young lady named Nathsha who apparently started as an intern with Marriott and is now an Assistant Controller at the Bethesda Marriott Suites.

Enjoy!

UPDATE: Apparently, the constipation over YTB continues for one Anti-YTB Zealot. It’s been a long time since I’ve linked to anything this moron has written, but this one is just too classic to pass up.

Yes, John Frenaye has also found the Travel Weekly article, only to react with his own demonic twist and spin that no doubt matches all the classic myths, misrepresentations, and false claims we’ve come to know, but not quite love about this ignorant and constipated know-it-all.

I don’t know about you – but I’d love to take him up on his bet regarding the Facilitator being a member of YTB. Unfortunately,  we’ve learned John never delivers (just like he never properly researches) when shown point blank that he’s once again on loosing end of such unsubstantiated speculation and claims.

John, maybe the reason they didn’t pick you or any other “agency” is because you can’t get past your own dysfunctional behavior and limiting beliefs. Hell, you don’t even know the difference between a FAM and an internship. (Or who sponsors the internship you ignorant putz.)

Instead of being privileged like you were growing up – maybe a program like NAF could have shown you how the real world operates to provide you with the proper skill set to cope with life’s most basic lessons. Guys like me valued opportunities like this no matter who offered the tools or the opportunity. The internship I did with Pittsburgh’s number one radio station after college was invaluable to me back in the day.

After four years of blathering like a raving lunatic about MLM and YTB – it’s apparent that the travel industry desperately needs some fresh minds and faces that are capable of working instead of spiting at people and companies they don’t agree with, don’t like, and clearly are unwilling to accept as part of the solution.

Moron…

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Remember the group of ambulance chasers that filled a Class Action suit just a day or two after California did?

Well, they’re at it again. (sigh….)

Apparently, being told “no” more times than I can count over the last 3 years isn’t enough and the group has been able to “vacate the judgment” and have it sent back to the Honorable Judge Murphy to re-hash this mess all over again.

For those that don’t know legalese “vacating the judgment” basically means the panel of three Judges put a “void” stamp on Judge Murphy’s dismissal and it’s being tossed back yet again.

Over the years we’ve had some very stern comments towards the Plaintiff’s in this case from the District Court.

Here are some of the quotes we’ve seen towards the Plaintiff’s in their motions (yes, plural) to dismiss:

“ungainly monster of 39 pages containing 133 paragraphs“

“In fact, pursuing discovery in the hopes of turning up something that may lead to a lawsuit seems to the Court to be the very definition of a fishing expedition.”

“As a general rule the Court is not fond of “ill-founded requests for reconsideration of matters previously decided,” given that such requests “needlessly take the court’s attention from current matters and visit inequity upon opponents who, prevailing in an earlier proceeding, must nevertheless defend their position again and again.”

“the Court does not intend to spend a great deal more judicial time than it already has spent in hashing over with Plaintiffs“

“So long as they are in this Court, however, litigants and their counsel do well not to treat the Court’s rulings “as mere first drafts, subject to revision and reconsideration at a litigant’s pleasure“

And my personal favorite:

“authorizing a court sua sponte to strike “redundant, immaterial, impertinent, or scandalous matter” contained in a pleading“

I have to admit, after being raked over the coals so many times by the Court like this, mustering up the nerve to go back takes balls. (Excuse the metaphor.)

But such is the life of an Anti-MLM Zealot. Remember, they’re right, we’re wrong and there’s simply nothing one can do to calm the fears and outrageous perceptions they have surrounding a business model that’s been around for well over a century now.

You may be asking yourself at this point why these “victims” don’t just recoup their investment from the Illinois Settlement that set aside $150K for those who want to grab it. I can’t say for sure, but I’d speculate that the Attorney’s in this Class Action have spent way to much time and money on this over the last three years, and they’re desperate to get something out of this witch hunt. The Attorney’s after all will get a far better “pay day” than the entire Class combined. Just like California who pocketed $875K in the California settlement, leaving a mere $125K for the victims the suit was designed to protect.

To add insult to injury concerning this pleading, it was revealed two years ago that the Plaintiffs in this case have an average of 8 months of dabbling in the business.

Here’s a list of the who’s – who and their time spent “selling travel”.

• Courtney Speed – 4 months
• Kwame Thompson – 4 months
• Grace Perry – 5 months
• John Stull – 6 months
• Faye Morrison – 11 months
• Jeff and Polly Hartman – 18 months

On Saturday, when I wrote about the companies renewed focus on Travel, I revealed that I personally didn’t make money my first year in the business. (2005) Going back, my total commissions for travel was less than $26.00 that year. That said, I did however have bookings that produced travel commissions in year two and beyond.

For example: A client books a cruise with BandBVacations.com today for July, 2012. A deposit is made of around $100 per person for that cruise at the time of booking. Obviously, a cruise line can’t pay commissions to the agent based on a deposit that’s a fraction of the total sale. But somehow, YTB is expected to produce that commission, otherwise it’s labeled as “unprofitable”.

Second, while the suit claims that all the plaintiffs in the suit were both RTA’s and Reps with the company, it’s my understanding that at least one of the names listed was only a Rep, and never paid a dime to YTB to become an RTA enabling said plaintiff to even sell travel. Kind of hard to make money selling travel when you don’t even have a booking engine. In addition, a Rep position is, as it always has been – free. If it wasn’t free, then people would be required to actually “pay for the opportunity to recruit others”.

Payments to YTB Travel is as they’ve always been are to enable someone to sell travel with our Host Agency. Just like Nexion, Uniglobe, Expedia Cruise Ship Centers, or Coral Sands Travel. It’s a business like any other. What you do to produce income from it is up to you. But I’d highly recommend spending more than four or five months at anything you try before you up and quit. That my friends are the individual’s shortcomings – not the business.

I have no clue how long this go around will take to muddle through. I do however, hope that this go around will separate truth from the glorified hype and outlandish claims made by a group who has used words like “failed”, “corrected”, “deficiency”, “amending”, “incorrectly”, and “realized after 100 hours of arguing” in their pleadings over the last three years.

Such is the case of this suit and these Plaintiff’s that have more lives than a cat.

Idiots.

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For the fifth year in a row, YTB Travel Network makes Travel Weekly’s Power List of the top 50 Travel Agencies. Some will be a bit surprised. Others will be pleased. While I’m sure there will be others who will be (as they always are) frustrated with another year of YTB being included in Travel Weekly’s listing.

Personally, I consider this year’s listing as one of the finest showings from previous years for several reasons. This year’s listing dispels the skewed and misleading math formulas we’ve seen in years past from socialist pin heads. It also puts to rest any notion that the word “Travel” in YTB Travel Network is an afterthought.

Let’s not forget as well, all the mud that was thrown up in the companies face three years ago that has now been cleaned off, putting any claims of pyramid or ponzi schemes behind the company.

I’m quite certain that some had dreams and others feared that California’s Attorney General could actually put an end to the company. If California couldn’t get it done, surely Illinois or the opportunist ambulance chasers would. Yet, here I am three years later with the same capabilities in selling travel, and a better commission split to boot.

Clearly, YTB Travel Network has had its share of the spotlight. Some good – some bad – and some just completely bogus accusations. (Some have turned out to be rather comical.) Through it all however, YTB Travel Network has survived because of a very solid foundation laid by the Founders of the company and a few thousand loyal “Travel Agents” who appreciated a different approach in selling travel.

So, here we are – the numbers from the Travel Weekly Power List:

At number 34 – YTB Travel Network

2010 Sales: $221.7 million
Employees: 120
Previous Rank: 29

What is so impressive about this spot is the company has accomplished this number with a small fraction of people compared to years past. At the companies height (before the mudslinging and bogus lawsuits) YTB Travel reported 92,383 travel sellers who sold $424.1 million in travel. What “socialist pin heads” did was divide total sales by the total number of travel sellers. This year, the company reported 12,200 travel sellers who sold $221.7 million in travel.

So why the big jump in “average sales”?

Clearly, these “averages” we’ve seen (or are forced upon Network Marketing companies from our fine Government as “Income Disclosures”) aren’t what they’re cracked up be. You can’t possibly dictate to anyone what someone is capable of selling based on average numbers. Some will excel, while others won’t do a blessed thing to get their business off the ground. Travel sellers who weren’t making any money (because they couldn’t change their thinking or work ethic from “employee” to “business owner”) are now gone. Those who could grasp the thinking and habits of “business” were making money as travel sellers and are still around and producing numbers more consistent with traditional travel agents. It’s always been like this – but it wasn’t until now that we see how the real world actually works – not some mathematical theory.

We’ve heard over and over again that our focus isn’t travel. Again, you can’t dictate as an overall consensus (just like the bogus “averages” above) that’s true for everyone. I got into YTB Travel Network so I could get paid for telling people that a cruise was the best vacation money could buy. I’m still just as passionate about the industry as I was the day I signed up. Sure the other products offered via the ZamZuu shopping cart are nice. In fact, I was selling similar items here on this blog long before ZamZuu ever came about. Ever since I changed hats from employee to business owner, you become educated about what multiple streams of income can do for your bottom line.

While it’s a nice bonus, my focus – and what fires me up is still travel.

Well, that and the Pittsburgh Steelers. But just because I moved from Pittsburgh to Atlanta 19 years ago, I’m still just as much of a diehard fan than I ever was. (Okay – fanatical, but you get the idea.) You know damn well, you’re never gonna take the Steelers out of this boy. You’ll also never take the passion I have for travel out of me either.

While others in our industry would like our focus to be something else – it’s honestly not up to them to tell me, you, or anyone else what we should or should not focus on. Travel got us to where we are – and travel will continue to carry this company in the future. It’s a fantastic product that everyone still enjoys talking about and still the number one answer to a question I’ve asked for years.

“If you had more time and more money – what would YOU do?“

What makes this year’s list especially gratifying is that all the crap from California, Illinois, and a handful of ambulance chasers is now behind the company. All laid claim about being a pyramid scheme. Thing is, pyramid schemes are illegal and scams like that are ultimately shut down. Sure, there will be those who will continue to throw that out there – and that’s perfectly fine. Looks worse on them at this point than it ever will YTB, because it illustrates they haven’t learned a blessed thing. (And most likely, never will.)

I really could care less – because all I have to do is pull up my booking engine and look at another listing on this year’s Power List.

Nuff said.

YTB Travel Network will move on as it always has. Like I said before – travel got us here, and travel will continue to be a major asset for YTB International. If the company can do this with all the obstacles thrown up to distract everyone – imagine what it can do now with this core group of travel sellers.

Nothing like a little dose of reality to get things cranked back up again now is there? The way I see it, there’s nothing stopping this company from climbing back up this list to even higher levels once reached in years past. Difference is, there were lessons learned from the first go around that will make it all that much easier to accomplish if everyone pitches in.

Based on what this year’s list has shown us, the company is leaner, meaner, and battle tested for another great run.

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UPDATE: It’s a miracle!! The witch is not dead. Actually – I think the proper word right now would be “irritated”. (By yours truly.) Within two hours of posting this – our boy John pulled up a month and a half old rant he never bothered to publish to save face. (Hell, even my wife warned me that what would happen.)

Not too upset. He’s supplied some of the best content and some really great laughs over the years. Based on his history, and the outdated rant, I see no evidence that will change.

~~~

Honestly, I never thought this day would come. I’ve run into my share of zealots and cynics over the years, but have never seen the likes of anyone so obsessed and disturbed as the “Coach” of the Anti-MLM Travel crowd. By default, anyone in YTB would know that person to be John W. Frenaye. One of the most arrogant, confused, and condescending dolts I’ve ever witnessed during my tenure with YTB.

I first caught a glimpse of John’s irritation with YTB back in 2007 with an article he wrote using MSNBC as his platform. It was his last article for MSNBC. You can only imagine how unamused the editors of MSNBC were with anyone “double dog daring” folks like John did for that soap box article. His last rant on MSNBC however was only the beginning of the type of outlandish and eccentric stunts pulled over the next 3 to 4 years of a one man battle to rid the industry of Travel MLM’s.

A few short months later John showed up as a commenter on our blog in an apparent attempt to educate me on his “issues” with Travel MLM’s. I still remember the coy attitude and the intimidation tactic – as if he had it all figured out. It was to become a trademark of the almighty Frenaye. At the time however, I did see John as both a challenge and an opportunity to correct not just misconceptions and misrepresentations the industry had about MLM – but bold face lies about our people our Founders, and our company.

I’ll always give anyone the benefit of the doubt. Call it an asset or a fault, but I did befriend John because I did agree with a few minor points and issues that needed to be cleaned up in our industry. One of those issues being a love of travel and service to others. Perks in our industry known as FAM’s are a privilege and a tool to sell more travel to paying customers – not a right simply because you call yourself a “Travel Agent”. MLM is a business, not some discount program or get rich quick scheme.

And that’s how our discussions began.

When it was my turn to clear the air that nobody actually paid for the opportunity to recruit others, or that gross travel sales were actually 4 to 5 times the amount of travel website sales – that’s where we ran into problems. See, John, like so many other zealots who think they’re the bees knees find it difficult to communicate, learn, and educate themselves to find a resolution. I suppose the reason for this is that if they actually did – there wouldn’t even be an issue. Zealots need controversy in order to maintain their charade.

I don’t know if you’ve ever seen the movie Network. It’s a 1976 film that takes a cynical look at TV networks exploits that stars a very deranged ex-TV anchor. The film has one very famous quote that I’m sure you’ve heard of: “I’m mad as hell, and I’m not going to take it anymore.“

That’s John Frenaye in a nutshell. What John saw in YTB at the time, was the biggest – baddest Travel MLM out there. Remember, nobody was able to do what YTB did – they all folded before YTB Travel came along. Sure, other Travel MLM’s were a nuisance and frustrating – but since they were so short lived – they weren’t any real threat.

YTB was a different animal all together – it had legitimacy attached to it. Carnival Pinnacle Awards and listings smack dab in the middle of Travel Weekly’s Power List aren’t something Travel MLM’s are even capable of doing in the eyes of an anti-MLM zealot. And because YTB was morphing into a host agency powerhouse, the only thing John could do was go on a rampage for the next couple of years, finding (or fabricating) any issue he could dream up to shame YTB into submission.

I can’t complain too much because he gave me some fabulous content to show how you should never just walk – but run from zealots like John if you want anything close to sanity or the truth.

Some of my favorites include:

• An amended Class Action suit John dubbed was “powerful” yet was thrown out of court just days later for being “redundant, immaterial, impertinent, or scandalous matter”. (Boy – does that shoe fit huh?!)
• The claims that Candi May couldn’t possibly be a legitimate Travel Agent, or had been courted by Carlson Wagonlit only to find YTB as a better alternative.
• When CLIA slapped John with his hands in the cookie jar over claims that CLIA was playing favorites with YTB and not abiding by the rules set for all agencies.
• The church parsonage which Coach Tomer and Chris donated to a church – which John conveniently spinned into a “lease”. (The idiot even provided the court documents himself to show it was a legitimate donation.)
• The perfect “Gotcha” turned sour. An outdated 32 year old law in Rhode Island which John dug up that required all Agents to be bonded. That is, until John brought attention to it – and instead of enforcing it, Rhode Island repealed the outdated law.
• And of course we can’t forget John’s hopes and the dreams that were dashed in both California and Illinois shutting YTB down and ending our existence all together.

I’ve lost count how many times we were warned that Coach, Scott, and Kim would ride off into the sunset. The warnings of bankruptcy. How the stock was being manipulated. And the ultimate dream – how YTB would get out of the travel industry all together.

Aside from being proven wrong and outed for outlandish and false claims so many times over the years – probably the straw that broke this dolts back was the revelation that John really wasn’t the saint he claimed to be was made public.

Look – nobody’s perfect and we all make mistakes. Lord knows I’ve made my share in my lifetime and so has YTB. The key difference between someone like me and a company like YTB is that we can at least acknowledge we’re not perfect and either make amends and/or correct the mistake.

And it’s that type of acceptance and humility that enables me to keep writing here and YTB to keep selling travel during events like we had last night with Sandals.

John, on the other hand has apparently moved on. While his charade and escapades will be documented on the Internet forever, like the comments section that he was once so proud of haven’t been updated in almost a month. Best I can tell, he’s found another hobby with yet another startup and another site called Eye On Annapolis. It has nothing to do with travel or MLM’s thank goodness. It’s more like a city beat type thing and frankly – I’m pulling for him that it works.

I honestly don’t know if John will ever come to terms with the MLM model. A good portion of these types of Zealots never do because emotion often overrides logic and common sense. In that same vein however – logic never changes like emotions do and that’s why MLM and Direct Sales has survived for more than a Century.

Letting go of a three or four year obsession however is a step in the right direction. The daily rants and spinning have finally come to an end for both John and YTB. The end of another chapter in our journey together in an industry I still love and respect – both MLM and travel.

John’s relevance in the travel industry started to erode with his “double dog dare” in 2007. It’s been a very slow and arduous process over the years. I’m not going to speculate his escapades are completely dead like the Wicked Witch of the West (although it’s a fun title) but the further we get away from this type of behavior the better off the travel industry as a whole will be.

It’s a bad mix nobody really needs.

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When I ran into this marriage of eco-friendly travel and iPhone app – I fell in love. Both happen to be two of my favorite subjects in the whole world right now. I’ve always been a technology geek, and love how it’s used to increase productivity and speed. When it helps out the environment too – it’s simply a slam dunk.

I’ve collected an entire page of “green” applications on my iPhone over the years. (Probably installed at least two pages, but condensed it down to the applications I use most.)

Catherine Mack is responsible for creating a brand new application in iTunes called Ireland Green Travel. Catherine is a travel writer specializing in green, eco, responsible and ethical tourism. She also holds a Masters degree in Responsible Tourism Management. Her new application for the iPhone features the best green accommodations, activities and hiking adventures, along with eco-friendly places to stay in Ireland.

Green places to stay include lakeside lodges, yurt camps, island retreats, eco-castles, grand houses “with more than just grand green gestures”, yoga retreats, community-run hostels, switched-on hotels and activity centers throughout the island of Ireland, North and South of the border. The application also features how to get there without using a car.

Catherine wrote a book called Eco Escape: Ireland some years ago and wanted to update it. What she ended up with was not only an update on all the eco-friendly places and activities that are popping up all over the Ireland – but an update in technology with this cool new mobile app.

According to Catherine, she was a bit hesitant about creating an application instead of the tried and true guidebook. After launching the new application however, Catherine admits there are a myriad of benefits for both her and the end user. Her biggest surprise was how she could update the application with new tours and activities without having to re-write a new book or application. End users also have to capability to interact and connect through the application with Google Maps, YouTube videos, train timetables; links to walking trails, and eye catching photos.

The new iPhone app is moderately priced at $2.99 and can be found in the iTunes store. You can also search for the application directly on your iPhone under “Ireland Green Travel”.

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Last week when I started to bone up on eco-friendly travel, I bookmarked this article about Boeing.

According to the article, the industry plans to have a viable, renewable source of bio fuel for aircraft by 2015 so they can wean off petroleum, or fossil based fuel completely by 2020. A bold objective to be sure, but if successful, it could make flying the friendly skies completely carbon neutral.

Boeing isn’t the only company looking into a renewable source of fuel for its aircraft. Australian based Qantas recently partnered with Solazyme to supply an unspecified amount of Solazyme’s algae based aviation fuel, “Solajet”. According to Solazyme’s website, Solajet jet fuel “has passed all of the eleven essential tested specifications required to meet the ASTM D1655 (Jet-A1) standard. It is the world’s first microbially-derived jet fuel to do so.”

The US Military is also getting into the act with aviation biofuels. The Air Force recently certified the C-17 Globemaster III for unlimited usage of renewable jet fuels. The Navy has also tested the “Green Hornet,” an F/A-18 Super Hornet fighter jet as part of its effort to confirm that this new generation of biofuel makes no difference in performance.

According to the report:

“The aircraft flew exactly as we expected- no surprises,” said Weaver, F/A-18 project officer for Air Test and Evaluation Squadron (VX) 23 and pilot for the Earth Day flight test. “The fuel works so well, all I needed to do was just fly the plane.”

Every report I’ve dug up over the last two years says pretty much the same thing. That’s important because, while I really like a lot of the new technology coming out, when it comes to transportation such as planes, trains and automobiles – we need to figure out a drop in replacement. Think about it. Electric cars for example are a great idea – but what do you suppose we do with the millions of cars already out on the road? I heard about a new propulsion system for ships on a podcast the other day. Great idea – but what do we do with the brand new cruise ships that were just launched? Scrap Royal Caribbean’s Oasis and Carnival’s Dream?

Don’t think so.

Aviation is no different. You may recall that Boeing has unveiled its latest ‘environmentally friendly’ passenger 747 jumbo jet. Granted, it’s ‘environmentally friendly’, but it’s still fueled by fossil fuel, not hydrogen, electric, or some high tech propulsion system. Here’s what aviation is looking for when it comes to “alternative fuels” according to the research I found last week.

• The fuels have to be chemically identical and perform the same as existing fuels, and be approved for use.
• Enough sources for the fuels have to be available and at a suitable cost.
• Airports must be able to handle the fuels without having to make major changes in storage tanks, pipelines and other infrastructure.
• Commercial production must start, and enough made at a price that compares favorably with petroleum-based fuel.
• The fuels have to be sustainable, and not compete with food sources

That’s not only the smartest way to approach this, but it’s also the cheapest. Based on news articles and reports I’ve been able to gather and read over the last few weeks, it looks as if we’re heading in that direction at a rapid pace – and it’s gaining momentum.

This could be a real game changer for the airline industry. Travel Agents have been hammering the airlines for the last decade because the industry cutting off commissions. More recently, the general public has been in an uproar as they reluctantly dish out added baggage fees with disdain. (Losing the baggage certainly doesn’t help matters, now does it?)

The industry doesn’t have the best reputation.

When the airlines do go green, it won’t change everyone’s attitude. Some can never forgive – or forget. But it will be a shining example in our country that cleaner and renewable energy can be done successfully without changing the entire infrastructure – which in turn will keep our world moving.

That’s human ingenuity at its best.

I’m looking forward to the chance of flying some 30,000 feet in the air on green fuel. I may not notice any difference in performance, but I will know the population below will be breathing a little easier as biofuel takes to the skies.

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