I’ve become accustomed to others sharing our blog and newsletter when it comes to YTB. The vast majority of people who use our articles respect us enough not only to ask if they can use what we’ve written, but link to the original source and use our entire article.

It’s unfortunate that not everyone carries that same type of character and moral fiber. Zealots who hide behind an alias in order to gain access to our communication is something I’ve accepted as being completely powerless over. There’s really nothing I can do to control that type of activity – no matter how wrong or unethical it appears to be.

Last week, one of the children in the industry who continues to have issues with YTB and MLM’s took part of last weeks newsletter and posted it on his blog. I’m not terribly upset about this finding because is was the first time I can recall he actually comprehended what was written.

I do however take issue with two points. One, he’s not an RTA or a Rep with the company, and our rules have clearly stated for years that our subscription requires a valid website and Rep number. I’ve been required to do this because overzealous Attorney Generals seem to think that this communication is a “recruiting tool” and existing websites and Rep numbers put the kibosh on that idea. (Kinda hard to recruit existing members – you know what I mean?)

Two, the piece didn’t use or link to the entire article. (Which truthfully, is understandable, because the part that was omitted hinted to his years of bizarre and dysfunctional behavior and outlandish speculation.)

With all the attention and news surrounding YTB Travel the past two weeks, we’ve seen a considerable amount of deflecting, spin and justification from the other side of the fence in an effort to save face. Our featured article in this weeks newsletter covers part of that activity – but also points to how the rest of the travel industry is looking at YTB. This news stings for the other side – and I have a sneaky suspicion that what we’ve written will be twisted and taken out of context out of desperation to keep opposing views and perceptions in line.

Therefore, we have taken our entire article and posted it for your review.

We simply want to provide the entire article – and allow you the reader to formulate your own opinion and view. You have a mind and can think on your own if our view is valid. You don’t need someone else telling you how to perceive what we’ve written.

That’s called “brain washing”. ;-P

Enjoy…

~~~

We gotta admit…we’re absolutely LOVIN’ all the attention over YTB the last two weeks.

What better way to show the nay-sayers, cynics, and anti-MLM zealots that any speculation pointing to YTB getting out of the travel business, or that the company would just whither away to nothin’ is -

Well…

Wrong – AGAIN!

When news broke week before last and we saw how vague the Press Release and the SEC filing was – we were giddy in knowing that the travel industry simply wouldn’t rest until it figured out the mystery of Sixth Scott, and just who was behind a potentially $7.5 million deal.

Read this industry and these zealots like a book. ;-p

While some remain “stuck on stupid” – grasping at any excuse they can come up with or attempt to deflect attention to something they think could possibly disrupt this wave of positive news – YTB continues to show this industry how significant and valuable we are.

We have to give a shout out to George Dooley of Travel Agent Central. Those who were with us at the 2009 Convention, may remember that name. George interviewed us and posted an amazing article on YTB a year after the California Attorney General set his sights on shutting down the company.

While Sixth Scott was still a mystery to the industry at the beginning of the week, George was kind enough to print our side of the story once again to help educate the industry that what was happening to YTB would benefit everyone.

The most amusing part of the week was how some were certain that the “Scott” in Sixth Scott had some connection to the last name Tomer. Typical of how lazy, and sloppy they are – not knowing who to ask, or where to look – this new deal ended up looking really fishy to the usual cast of characters who ended up looking more like clowns when the real “Scott” turned up.

This news does after all involve an MLM. Therefore, a cynic automatically assumes that it can’t be a legitimate business deal. MLM and business after all, are a bad mix.

Finally, Travel Weekly set the record straight, and let everyone know that “Scott” wasn’t a first name – but a last name. Jeff Scott turned out to be exactly what we said he was. A long time veteran and top executive in the travel industry.

More amusingly, “unrelated third party” actually meant “unrelated”. (Imagine that??!!)

Here’s the thing…And we’ve seen this time and time again. Take a look at Jeff Scott’s comments about the Founders – and about YTB.

“Being a consultant in the industry, I’ve watched as YTB developed over the years and I’ve always been impressed by how they’ve taken all this controversy and changed things and made it effective,” Scott said. “Once you meet the founders and the people running this business, they are very impressive. We thought there was a huge opportunity with the numbers and a distribution channel like no other out there.”

Every single industry veteran who took the time to sit down and get to know our Founders and our people were not only impressed with what we have, they were blown away at what our model could do.

Those who incessantly slam our company and hang their hats on dwindling threads of justification and outlandish speculation have never taken that step. Frankly, they’re either too lazy, too scared – or more importantly, any real and open look at our company (instead of some fantasy swirling around inside their head) would change their perspective and therefore, destroy their identity.

We’ve said it time and time again. Time always has a way of shedding light on the truth. Predictions and speculation to the contrary are always ego driven. (And the travel industry appears to have it’s fair share of overly inflated and arrogant ego’s.)

If you’re smart enough – diligent enough – and have any true business sense (or even common sense) about you – you’ll always come out the other side victorious.

YTB continues to capture the spotlight – even today. But, you may be giving all the credit to YTB – which is only partly true.

Part of this spotlight goes to all the overly emotional and arrogant cynics, anti-MLM zealots, and nay sayers who speculated and predicted a totally different outcome. They picked this fight – we didn’t. A fight based on perception, myths, false claims, and rumors they have mistaken as reality instead of pure fantasy.

Frankly, we can’t think of a better way to say (or better yet – show) “I disagree” than someone like Jeff Scott who just put his money were his mouth is.

Please know those who wish to continue fighting don’t have to agree with it themselves.

They don’t even have to like it.

They do however, have to continue to deal with a travel MLM as part of this industry. It’s not only a very viable – but a very legitimate model that when run the properly and correctly, works in any industry it chooses.

With the news and attention YTB has received the last two weeks, it’s become quite obvious -

YTB chooses travel.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With

I gotta tell ya, for a company that some proclaimed as dead (or at least out of the travel business) it sure looks like YTB can still raise the hair on the back of some necks in the always opinionated – yet very amusing travel industry.

Everything from Attorney Generals who would finally shut YTB down to ZamZuu as a clear sign that YTB was getting out of the travel industry has been fired at this company. Frankly, I quit counting over two years ago how many times I was told that YTB was getting out or that they would be filing for bankruptcy any day. Basically, I chalked it up to the boy who cried wolf and wishful thinking with wild eyed speculation that would justify all the attention this little ol’ MLM has gotten over the years.

There have been a lot of words posted since Wednesday afternoon when YTB let the industry know via a press release that our travel division had been purchased. For me – and I’ll explain how and why here in just a bit – the words over the last week are pretty much meaningless. What I’ve been looking at a lot closer are the actions of the travel industry surrounding this news. Every major travel publication (even minor publications) has announced this transaction of YTB Travel Network.

Let’s face it – YTB still makes top billing for travel news.

Speaking of news and travel publications, I need to give a shout out to George Dooley and Travel Agent Central. I was checking my stats and traffic last night and found a number of hits and links from George who posted an article yesterday in Travel Agent Central. George was nice enough not only to link to this blog, but also quoted our YTB newsletter that we’ve been publishing for RTA’s and Reps for the last four years. George and I do know each other. He not only interviewed me but was kind enough to print my side of the story several years ago in this same publication during the 2009 Convention.

If you’re wondering, George isn’t a member of YTB. Nor did I forward him the article for his review. I’m still having issues with pin heads who don’t follow directions or think rules apply to them. Fears and phobias override ethics or boundaries where YTB is concerned. You delete or kick them out the ones who don’t belong or break the rules, and they find a way to show back up under another assumed name and e-mail address in order to get their fix on YTB.

Speaking of the hideous – and always opinionated anti-MLM zealots – they took to the blogs and message boards in a hurry. That cult was on this press release like white on rice – which tells me they’re still sleeping with one eye open at night knowing that YTB is still around. Most, as usual, react with the same old rhetoric and anti-MLM pile of horse dung. All the basic myths and legends surrounding MLM I’ve heard about since before I ever got involved in the business. Very little original thinking or logic is ever associated with this overly emotional group.

There was one however that reacted in his usual sloppy way last week – but then made an abrupt about face over the weekend to respond to the same message. For me, this illustrates perfectly what I’ve been saying for years about the anti-MLM crowd. Most of what you read is pure emotion and fear right out of the gate. You have to look deeper than just the words – but look at the activity or actions of the individual. They just blurt out whatever they’re feeling at the time without taking the time to think about what they’re saying or doing. Emotional charges appear to cancel out logic and rational thinking.

Ironically it points right back to last week’s newsletter we sent out and the very same communication from an unknown Director in YTB.

I’d link to the articles directly, but unlike George Dooley who believes this blog is “influential” – I beg to differ and have come to the conclusion this guy is a complete basket case. For the sake of documentation however, we’ve created two PDF’s for your review to point out how someone “reacts” and how they “respond”.

Last Thursday, when news broke surrounding the sale, here is the emotional reaction. Please pay particular attention to the bottom half of the copy and paste, which was forwarded from a Director to their team. The actual communication was sent from the YTB Home Office, and the unnamed Director simply passed the information along.

What’s so amusing to me (and trust me, it was a good hardy laugh) is that because this came from a Director, the overwhelming emotional reaction from the author of the blog was “OMG! They’re selling IATAN cards again!!”

Now, take a look at the response posted on Monday on the same blog, by the same author with another copy and paste of our weekly newsletter. This time however, the response is HUGE and welcomed sight that could possibly gain an opportunity that YTB could become a legitimate seller of travel.

The problem I have with these two posts is that the author is reacting and then responding to the same communication on two separate days. The only difference is that one came from a Director, and one came from our Newsletter. It’s the same message forwarded by the YTB Home Office.

Thing is – guys like John Frenaye are so emotionally charged and sloppy in their research and documentation that I don’t think he realizes that he’s provided two different perspectives to the same communication. (That is until he reads this.) Directors in YTB equate to “recruiting” – and that’s points to the core of all the issues YTB has had over the years in the travel industry. That single word makes their head swim and their stomach turn.

They just can’t handle that word for some unknown reason.

All I did was put the emphasis where I thought it should be – on travel. All this news is about YTB Travel after all, not the marketing side of our business. Yet there will always be those who can’t separate the two. Maybe they’ve never seen the two 1099′s we’ve always received. Some however, like John have signed up for the opportunity to recruit others and make money without spending a dime. Nobody that I know of however on that side of the fence has taken a real good look at the travel side of the business.

The reality is this separation takes all their justification and bizarre behavior away. It also puts them face to face with the reality that YTB isn’t dead – but a model that smart business minds see value in and are willing to pay top dollar for. (To the tune of $7.5 million.)

In the meantime – they’ll continue to dig, poke and pry into this deal. Spending an enormous amount of energy and time to figure out how they can spin this into something they can either justify or handle. We are after all talking about a bunch of MLM recruiters here. ;-P

Fun to watch and a pleasure to see that YTB isn’t dead after all.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With

Last week, I had the pleasure of being interview by George Dooley in Travel Agent Central. What made this even more of an honor was finding out that George is an admitted fan of my blog and my perspective of YTB. I found him honest, fair, and genuinely interested in my side of the story.

George is also a reporter.

Part of the job of any good reporter is to provide both sides of a story. Think Fox News here…”Fare and Balanced”, right? I can’t knock George for providing an alternative view about YTB, but I have to ask why in the world did he have to pick one of the most narrow minded, self absorbed, and damaged critics in the industry to speak for the other side?

John Frenaye and I go back for almost two years now, and I can’t tell you how many times I’ve had to correct, clean up, or otherwise call John out for not getting things right. Like most self professed “experts” John continues to take a singular quote or comment and attempt to dazzle the reader with what he feels are important facts and figures in order to distract everyone from what is really going on.

His current response to my article is no different.

John, among other critics, took exception to the fact that YTB grew from $414 million in travel sales, to $425 million in this years Travel Weekly Power list despite all the criticism, mud slinging, and various other issues totally unrelated to the travel industry. (Mind you, both interviews can be found in a “travel publication”.) But as we’ve seen so many times before, we have “travel agents” who can don the cap of Legal Counsel, Financial Auditor, Stock Broker, Travel Supplier, Business Consultant, and Better Business Bureau at a moments notice; all in an attempt to make you look away from the real story and guide you in a direction more in line with their own limiting beliefs.

You need to remember that this is the same guy that said Coach and Scott would call it quits – one who speculated that California could achieve it’s goal of shutting YTB down – that called the amended class action “powerful” – and an individual who forgot to check with Peter Jensen if he was in fact leaving YTB!

If you have this much egg on your face in one month’s time, wouldn’t “tough minded” begin to look more like “simple minded”? I mean good grief, what is it going to take to finally wise up and start living in the real world instead this fantasy land? If it weren’t for the constant reactions to what YTB is doing, he’d be a just some average John Doe without much else to do.

But John has provided some good comic relief through the years and this article is no exception. I don’t know if he’s aware of this, but one of the first points John attempts to make in the article actually links to the “ungainly monster of 39 pages containing 133 paragraphs” that didn’t pass muster under federal standards. We all know by this time how the Honorable Judge Murphy reprimanded Counsel concerning this case for being nothing more than redundant, immaterial, impertinent, and scandalous. But John, the BBB, and various other critics have decided to ignore the reprimand, and still use this failed class action in an attempt to provide a “powerful” message?

If it works for you John, be my guest. But the rest of us will more likely side with the Judge who actually knows the letter of the law in this case and called a spade a spade here.

Furthermore, the other link reports that Jerry Brown brought an end to an “elaborate pyramid scheme”, yet YTB just finished up one of the most meaningful conventions I’ve ever been a part of. We now have valuable tools that in years past have proven substantial and something the entire field has been asking for. While John wrote yesterday on his bog that the $6000 guarantee didn’t work, YTB’s RTA numbers soared from 20K to 122K during that program release. If it were me, I’d be more concerned about YTB regaining it dominance, rather than focusing on thinking that it’s over for YTB.

As we’ve heard so many times before the real phobia surrounding YTB is the “Recruiting”. John and others continue to pound this dead horse mixing the recruiting revenue with travel revenue.

“It does not take a rocket scientist to figure it out,” Frenaye said. “Their entire income is based on the sign up fees and the continuing monthly access fees to the cloned privately labeled Travelocity booking engine. For a stark look at the numbers, the TSOs have paid (sign-ups and monthly fees) a total of $283,513,046, or over a quarter billion dollars since 2006 and during that time have earned a total in travel commissions of $39,999,552. Not the greatest return on investment if you ask me.”

Rocket science?

After all this study – all this time, energy and focus on YTB he still can’t grasp that Hotels.com, Trav-Tech, Apple, Pleasant, Travel Impressions, Collette, TicketsNow, and RCI among a host of other suppliers isn’t offered through Travelocity. But he wants you to think that what YTB offers is nothing more than Travelocity to make him and his pals feel better. In addition it’s not YTB’s responsibility for the pour commission percentages producing only $40 million ($55 million to YTB) from over $1 billion in gross travel sales in a three year period. (Based on verified gross sales found in Travel Weekly in 2006, 2007, and 2008) More to the point, John’s upset the he missed out on his free Rep position with YTB, and cashing in on selling “replicated Travelocity booking engines” for a piece of a $200 million pie paid to other Reps just like him.

If you’re going to look at numbers, it’s wise to look at ALL the numbers. By placing $1 billion in gross travel sales in the “travel category”, and $200 million paid in the “Rep Category” those that have figure this out know that evens things out a bit. Or at least know that John’s concerns certainly don’t mix when it comes to pitching the sad, sad story of MLM’s and Travel.

For folks like John, it’s all about the model being flawed. “Very few” as he states make it in this industry, simply because it’s MLM.

One of the fist articles I ever wrote was about Roger Bannister breaking the 4 minute mile. Like Roger’s story, John is telling you it can’t be done. I’m here to tell you that it can. Because people like me, Candi May, Von Nickleberry, Nick Pagano, Rick Ricketts, Jeanie Sharpless, Tim Dominey, and hundreds of others have done it, what gives anyone the right (or the gall) to tell you that YOU can’t? If they’ve proven to be successful, wouldn’t it be wise to followed the same path we have, in order to obtain some level of the same success in this industry?

If you want John to protect you…that’s your choice. But I have to warn you, from experience, he’ll turn on you at a moments notice to slap you upside the head for not doing it exactly the way he wants you to.

John doesn’t see YTB competing favorably as a franchise because Royal Caribbean, NCL, and Perilo have decided not to utilize YTB’s massive sales force. John ignores that YTB is already is competing as a lowly MLM with year over year growth from #35 to #25 in just three years. The question isn’t if YTB’s going to compete, it’s when Royal and NCL decide they need to compete.

But because John and the others have never been able to accept any amount of actual Travel Sales, it perpetuates the myth that YTB is inferior. In order to prove his point he takes the TSO income disclosure statement stored on his own server to lay claim that only one person can make $25k. Maybe he should take the time to pull the PDF again to see that both an Associate at the 60% contract level has earned in excess of $25k, and an RTA at the 70% contract level has earned closed to $27K. Only one has exceed the $25K mark? Fact is, he doesn’t know how many have actually earned over $25K, but it sure sounded good for the purpose of his story. My question is how TSO’s are now encouraged to push from say $20k to $25K to earn the additional 10% contract, bonuses, and fully paid medical and life insurance that I can promise you the “other” hosts would not provide.

If you don’t think a travel professional might be swayed by fully paid medical and life insurance, for the same contract or better, with additional performance bonuses to boot…you’re dreamin.

But as we’ve seen John quoted so many times before “I just don’t get it”?

At least he got that right. But it again begs the question why George had to use this simple mind to react to a the articulate message brought forward during last weeks convention in St. Louis.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With

In this mornings article, I mentioned an industry veteran I had spoken with over the phone. I have to let the cat out of the bag now and let you know that this veteran is George Dooley, an independent travel writer of some 35 years who wanted an exclusive on the Convention. George and I first spoke a few years ago when he interviewed me surrounding the dueling blogs between myself (Pro YTB) and John Frenaye (Con YTB)

Little did I know that George has kept up with my blog over the years, and I think it’s safe to say he’s a fan of my work here on Just Picture It Now. He writes in today’s exclusive interview with me:

“YTB International’s annual convention opens this week at the America’s Center in St Louis, with 5,800 plus YTB agents and representatives expected. Among them will be Doug Bauknight, one of YTB’s most articulate defenders who has stood by YTB in good times and bad. Bauknight’s web site, www.justpictureitnow.com, is available to help interested parties understand the ever-controversial YTB and its future.”

On Monday, George contacted me to write this piece. While driving home from dropping off my kids so Ronda and I could come to Convention George and talked at length about the industry and YTB. George was very open and honest with his positioning of this piece and also granted me an opportunity to view the first draft to ensure accuracy of my quotes and view of YTB.

I’ve poured my heart into YTB and this blog for the last 4 years. As I have grown as a writer and entrepreneur I can’t tell you how humbling it is to have a veteran like George not only recognize me, but contact me for this exclusive interview. On top of his accolades Ronda and I have been stopped by other YTB Agents here at the Convention countless times so far to thank us for the work we have done on this blog and for our weekly newsletter.

This interview which posted today is icing on the cake, and we’ve been here for less than 24 hours.

Please feel free to read this interview in it’s entirety here and pass it around as much as you like to show the credibility of YTB.

And George…thank you. I know you put yourself out there for ridicule when taking a pro YTB stance. I appreciate it, and the company appreciates it.

Your Friend and Fans,

Doug & Ronda

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With

It amazes me how much attention there is on YTB. For a group of MLM Yahoo’s one would think we were taking over the world with all the articles, blogs, forums and rantings about big bad YTB. I’ve seen people get emotional over certain subjects…politics…religion…but MLM…that’s a subject that can turn a grown adult into unruly childish menace at the very mention of the letters.

When YTB sneezes, it’s news. Someone’s going to make a comment on it, and more times than not, it’s going to be negative. Why negative? Because they’re afraid. Because we’re different. Because it frustrates them. Because they believe that somehow it reflects on them. Take your pick. It really doesn’t matter why they do what they do. All that matters is they do it. Talk is cheap. And because they do so much of it, you have to look past the words and look at the actions to understand how much YTB consumes them.

The issues they have are their own. Everything is neutral. Nothing has meaning except for the meaning that you give it. People wouldn’t act the way they do if it didn’t strike a nerve. And for some, YTB has worked it’s way to the last nerve. So the only option they appear to have are words, and spewing negativity about YTB makes them feel better. The fact that YTB is still in business after years of speculation and predictions to the contrary should shed some light on just how frustrating it can be to believe one way, but shown another.

I will give critics one thing. Fact of the matter is, dirt and negativity sells. I was a virtual nobody on the internet for the first couple of years, (or so I thought) until I took a risk and decided to write about Royal Caribbean pulling the plug. Because it was controversial and negative, I got traffic.

Monday, YTB released it’s Q1 numbers, and “the numbers” went through the roof. Not financial numbers, traffic numbers. I had one of the largest single day readerships since I started blogging, Travel Weekly ranks their article concerning the filing as “most read” (with some 75 comments to boot) and Travel Agent Central also got considerable traffic as “most read” in this article, which did a marginally better job of telling both sides. This is just a hunch here, but I think the reason why there are fewer comments on the Travel Agent Central article is because George Dooley actually took the time to mention what YTB is doing in regards to YTB’s Independent Auditors “going concern” which YTB is now required to report in any further filings.

“Management has instituted a cost reduction program that included a reduction in labor and fringe costs, as well as reductions of discretionary expenditures in the operating structure of the organization,” the report states. “The reductions in labor and fringe were approximately $1.1 million for the full year 2008 results and approximately $800,000 for the three months ended March 31, 2009.”

A little fact that most critics don’t want brought to light, but that’s okay. How YTB is responding to the “going concern” doesn’t fit into their illusions of who and what YTB is or isn’t. What’s important to them for whatever reason, is that their voice is heard and acknowledged as being valid despite what’s documented to the contrary.

None of the critics want you, or anyone else to realize what Management is doing in answering the poor economy, or the mud slinging that the company is being pummeled with right now. It’s a very select message of doom and gloom and if you dare come to the defense of the company…look out. Look at the suit that was filed back in August. According to critics, it’s a done deal and YTB is guilty as charged despite the fact that it’s only been filed and the process is incomplete. But speak of a tentative settlement…oh no…we can’t have any of that now can we? Funny how that works out isn’t it?

Many claim that our Executives are out of touch and don’t know what it’s like out here in the field. How quickly some forget (or ignore) the battle they went through when AL Williams was attacked by the Insurance Industry back in the late 70′s and early 80′s when suits were filed, states outlawed them, and the ranks of Independent Reps went from some 250k to 35k during the battle they went through to prove themselves. Years later AL Williams became the number one seller of Life Insurance from 1984 to 1990. To this day, there are still those who carry around the scars of what AL Williams did to their traditional business, and it’s decades later! The house of cards they tried to collapse is still going strong as Primerica.

Last evening, Andy Cauthen sent out an e-mail to the leadership of YTB. As leaders, it’s our job to disperse this out to the field. It’s the best way to get the message out, because clearly, not everyone opens up their company e-mail. While you will find this in this weekends Newsletter, I think it’s strong enough to post publicly to let everyone know, (including the critics) that like me the company reads our critics like a book. I’ve been telling you for years what critics are like, and honestly, they’re not that hard to figure out. (Especially if you have children of your own.)

I only wish I could act more like the leadership of YTB. What’s going on out here on the internet doesn’t phase them one bit, and they certainly don’t buy into any of the myths, lies and misconceptions that are thrown out here. There is a confidence that I admire and respect in that regard. I’ve seen it from others who have also been wildly successful in business from the biographies and books I’ve read. (Only one or two of them even remotely being associated with MLM by the way.)

So if you want to know what Management thinks, how they feel, and why they’re doing what their doing I give you the unedited version of why nobodies ever erected a statue of a critic. (With only a small emphasis added by me.)

“In times like these, it is helpful to remember that there have always been times like these.” Paul Harvey.

There’s Never Been a Statue Erected to a Critic

Challenges will always be a part of a growing and successful company. YTB is under fire these days. Our critics, nay-sayers, prophets of doom and gloom, and competitors have come out of the woodwork. We are in a battle, and because of the public nature of our company we are restricted as to what we can say, how we can fight, or even defend ourselves. That’s OK; we shall prevail.

But I have a word about critics: Critics have a motive; no one criticizes just to criticize. They are paid something. It’s a self-indulgent motive. They are looking to build their own business, receive attention, fill an ego, gain monetarily, and/or primarily call attention to their self-importance.

In politics and in business, so often does a critic (an opponent) dig up dirt, whether truth or fiction, and spin in a way to support their point of view and attempt to make themselves look better to the people by tearing down the enemy.

“When you get in a fight with a pig, you both get dirty, and the pig loves it!”

Want to have the nicest house on your street? Just burn down all your neighbors’ houses and you’ll accomplish that. Want the best bridge over the water? Just tear the other ones down.

Why do writers write trash? It sells newspapers.  Good news doesn’t sell like trash talk; just look at the rags at the checkout line at the grocery store.

Their methods and strategies are hateful; they take the lowest shots and gleefully hit below the belt.  They actually enjoy it! They are calloused and insensitive.

“Why don’t you respond directly to these critics?” Not only does it accomplish nothing, they will actually distort your response to their agenda, and render your intentions worthless.

Why YTB? It’s the competition. When YTB was a small company, $25 to $75 million in annual travel sales no one noticed.  But when sales began to affect the pocketbook of the brick and mortar travel agencies, the critics started their engines. One critic in particular, who happens to own his own travel business, rallied hundreds of traditional travel agents against YTB, soliciting petition signatures to send to travel vendors: “YTB is a network company and not worthy of the standards of professional travel agents; don’t do business with them.” A couple of vendors succumbed to the pressure.

But YTB continued on to $200 million and $400 million in annual travel sales (over a billion dollars in travel sales total so far), and the critics called in their back-up troops for more attacks.

And let’s don’t forget the direct selling company competitors. Using the critics’ rantings, they embellished the stories to entice YTB field sales people to join their ranks, some giving in to the promises, cash offers, and theoretically greener pastures.

But in the final analysis, who will win? Truth over lies will win; perseverance and focus will be victorious; recognizing deficiencies and implementing improvements will contribute to victory.

There is a “success tax” that must be paid on the road to greatness; we will not become number ONE without a fight. But when these battles are over and the smoke clears; when these enemies are defeated, YTB will prevail. We will be standing on a good business and preparing for the next challenges that will always be a part of a growing and successful company.

~~~~~

Thank you Andy! I told you this privately, and I will tell you once again publically, I truly value your insight and communique.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With

I picked up on a story Monday that I thought might be a good topic for today’s post but didn’t realize how timing would play out with President Obama speaking to the Nation last night. I’ve got to admit, our new President is one of the most eloquent speakers I’ve seen in some time. I can appreciate a well delivered speech when I see one and he needs to get Congress on his side when he submits his tax and spending plans to Congress on Thursday.

Last week, President Barack Obama signed the sprawling $787 billion economic stimulus package into law, saying it will help the struggling U.S. economy but warning that the recovery process will be challenging. I would agree with the warning, because it will end up costing over $1 Trillion when it’s all said and done. (It needs to be paid back, you realize that?) The Market reacted to the news by selling off and savvy investors realize how much this bailout will hurt when it’s time to pay it back.

Right or wrong about this stimulus package being good or bad, bailing out America seems to be a hot topic these days and there are large numbers who appear to want a piece of the action, including the ASTA. I don’t know if you saw this editorial cartoon in Travel Weekly the day after the inauguration, but it spoke volumes about how demanding and desperate this industry is. I’ve had it up to here with all this talk about how everything is fine and things are “great” when actions certainly don’t provide a very good foundation to those statements. With all the victim talk we’ve read about day after day, the mud slinging and spin on the “issues” with Travel MLM’s, Agencies either downsizing, or disappearing overnight, and involuntary bankruptcy filed by Agents themselves things aren’t as rosy as some claim. Things have gotten so bad for the industry that after decades of fighting to keep banks out of the industry, all of the sudden Agents are willing to look the other way.

And now we find out that the ASTA DID have it’s hand out for part of the $787 billion to stimulate there struggling model once again.

“The inclusion of a direct lending program in the House-passed version of this bill raised hope among ASTA’s small business travel agents,” said Chris Russo, ASTA president and chair. “Sadly, Congressional negotiators, meeting behind closed doors, chose to remove the direct lending provision mere hours before the bill was complete. Whatever small cost savings they achieved came at the expense of the small business community.”

In a letter sent last week, Russo asked President Obama to call for the swift passage of legislation to expand the authority of the Small Business Administration to lend directly to small business owners.

Based on what I heard last night, they’ll be given another shot at even more money to be spent by this new administration next year.

But I have to ask why the ASTA even needs this money in the first place when everyone is telling me that business is better than ever? Some certainly know how to talk the talk, but when it comes to walking the walk we get this? Very odd don’t you think?

The ASTA is still pitching (or promoting) how important they are to the Travel Agent community after this failed attempt to help the industry while even they admit that “the brand damage from the old days when ASTA was perceived as too political”. The ASTA claims agents need an “attitude adjustment” (finally, something we can agree on!) but Agents need the ASTA to help them.

To be fair, I have seen a couple of issues they’ve been helpful in over the last year, but apparently it’s not enough for the majority of the Travel Agent community to shift their perceptions concerning how this organization can help them. Honestly, I’ve come to the conclusion most of these agents who don’t join are just more comfortable about complaining than they are about effective change, so this plea by the ASTA in this article will fall on deaf ears. In addition, most agent don’t truly understand what leverage can do to benefit them. Instead, most ridicule the concept and poke fun at it being only an MLM concept.

It is however comforting to see that even the ASTA is having difficulty getting their message across to a group who believes they know better, and not willing to change their flavor of Kool-aid, because it sounds too much like MLM.

Maloney said that ASTA now has some 200 Premium members and 4,000 Core members, a number that he said “we can grow,” if agents are aware of the range of services they can get from ASTA for “77 cents a day” – the per diem cost of annual Core membership.

This “.77 cents a day” is taken directly from MLM, (or so they think) and it doesn’t play well. Instead of seeing the benifit, they reject this concept because most have been trained to. (It’s also called brainwashing.)

Time will tell if this industry wakes up and pulls ITSELF out of this funk they’re in. I see people everyday who are making smart choices and even sacrifices today that will pay off for them in the long run. I promise you’ll see a good number of people who will come out of this extremely wealthy because of it.

I doubt it will be because of a handout or bailout, it rarely is.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With

I get a kick out of negative people. How they can ALWAYS find something negative in ANYTHING they look at is a real gift. What they don’t get is that while they focus on the negative, what do you think shows up?

More negative stuff.

There has been plenty of news lately for people to focus on the negative, especially in this economy. Washington Mutual was big news late last week, and I read that many are very nervous about 3rd quarter results that will be out soon. (As if their looking for more reasons to be negative?)

This weekend I ran into a man with a very nice smile. I also read what he wrote, and I couldn’t agree more with what he has to say. I’ve also taken some of his advice and started working on a number of niche trips for people that I know which include romance, the great outdoors, and some golf trips.

Makes you wonder what we can do when Ultimate 5 Adventures goes live!

With the new CLIA requirements for 2009 set and in place, it’s put a renewed interest on my travel business, and it’s turning out to be just the ticket to turn this lemon concerning the “economy” into lemonade.

John Peters is one of the good guys in the Travel Industry in my book. Why? Because he’s come up with a solution, and like me, doesn’t want to participate in all the doom and gloom going on in the industry and the country.

Thank you John for not only being positive, but offering all of us a solution.

Stop Worrying and Get to Work

Okay, sure, the economic outlook is bleak. What is an agent to do? Are people going to take vacations this year? Will they stop traveling all together? Is travel doomed?

Stop. Breathe. Relax.

My father, a Greek immigrant who came to the US in 1948 and started one of the largest travel agencies in the country, always says to me: “I’ve been through a lot of horrible things in my life… and most of it never happened.”

What does that mean? We humans tend to focus on the negative and in our minds we always imagine the worst. Well, cut it out! This industry is full of nay-sayers and frankly, it’s what brings us all down. The glass is half full, you know.

As I see it, you have a couple of choices: you can sit around and wallow in the unknown or you can get cracking and drum up some business. How? For starters, stop doing the things you’ve always done and try something new. This is the time to “think outside the box.” Take calculated risks. If the government can come up with a gazillion-dollar Band-Aid, you surely can come up with some unique ways to find new customers.

Here are some facts.

September is shaping up to be one of the best months ever at Tripology and this is a good indicator of what’s going on in the market. Why? Well, consumers are looking for travel specialists, not generalists or “run of the mill” travel agents. They want real expertise, first-hand knowledge of the destination they’re going to visit. They want passion. Start selling yourself for the professional that you are. Stop saying, “I can book anything,” and start focusing on your specialty. I actually met an agent at a trade show who said she didn’t have a specialty! What? Well, what are you most passionate about? Consumers can find agent generalists on every corner and about a million places online.

Consumers come to our site and enter detailed trips requests (over 45,000 in the past 12 months). That’s right: 45,000-plus people looking for a travel specialist. We then connect them with up to three specialists. Of the three, guess which agents invariably get the business? The agents who can best sell themselves and prove they’re a real professional with personal experience and a passion for what they sell.

Here’s an idea. Put together five sample trips – each with a twist. They don’t have to be too crazy, but they should be unique. Forget the commodity, price-driven stuff, too. You’ll never win selling on price. Then, come up with some neat names for the trips: “Kid-Friendly Saint Lucia” or “Go Topless on Mykonos.” As far as products, pick some unique ones. Everyone is selling hotels, so sell vacation rentals. Everyone is selling cruises, so sell small ship cruises. Everyone is selling tours, so sell educational tours. For heaven’s sake, do everything you possibly can to stand out from the crowd.

Need help? There are dozens of tour operators and specialty travel companies that would gladly help you. If you belong to a consortium or marketing organization, your preferred supplier list is a great place to start.

Then, when you put your new portfolio of product together, have someone professionally create a teaser flyer. Mail it to every one of your customers with a personal note. Yes, a personal note to each of them. In the note, mention the ONE trip they should focus on. They’ll read all of them anyway. You should already be using something like ClientBase or have given your mailing list to your consortium’s marketing team, so this shouldn’t be difficult. If you’re not, you should at least be using some sort of database program.

This is just one idea. There are many others that you can get from your associates. Ask around for ideas. If you’re Home Based, have you logged on to www.hbtacommunity.com yet? This is a great place to start.

After you’ve mined your own list again, it’s time to find NEW customers. There are lots of ways to do this. I’m partial to Tripology.com, but hey, that’s just me (and 8,500 other travel specialists).

(John Peters, CTIE, is president and CEO of Tripology.com, an online travel referral service that connects travel specialists to consumers seeking their expert knowledge and travel planning experience.)

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With