I found a really a really nice article in Travel Weekly this weekend that highlights YTB and our Passport to Giving program.

If you don’t know about Passport to Giving, it’s one of the finest programs I’ve seen. Coach and YTB designed it for non-profits to help raise money by turning the non-profit members vacations into donations. I was actually trained in this program back in 2005 before I was trained as an RTA.

YTB donates a booking engine to the non-profit or association a custom site with their own logo free of charge, which includes waiving the monthly fee. Members of the association then turn to the non-profits travel web site to book travel and the commissions earned are paid to the association just like they are to the RTA’s, but tax free.

No strings, no catch, just our way to give back to the community by offering something totally unique to help raise money for non-profits.

According to the Travel Weekly article, the National Academy Foundation is operating an online travel agency for Freshman and Sophomores at Rochester’s East High using our Passport to Giving program and YTB Booking Engine to train students with real world examples and booking travel for real customers. Classes help prepare the students of East High for a potential carrier in the Travel Industry.

You can view their site at www.easthightravel.com. (Note: the YTB logo is replaced with NAF.org’s Academy of Hospitality and Tourism logo.)

Now in it’s second year, the students earned about $2500 in commissions their first year. The facilitator of the program, Jim Spawton, is looking to boost that number to about $10,000 by asking the faculty, students’ families and local businesses for bookings that earn real commissions for the Academy of Hospitality and Tourism. The commissions earned help pay for other student programs, all while teaching students what it’s like to run a real travel business.

East High is one of the 78 U.S. high schools with hospitality and tourism academies that are overseen by the National Academy Foundation.

Other big name companies such as Marriott and PepsiCo are also helping students of the academy. PepsiCo gave $7,000 to six graduates to further their studies, while Marriott offers internships to students to help them attain real world experience inside their hotels. A picture posted in the Travel Weekly article also has students working with the Waldorf-Astoria in New York.

I applaud both YTB and the National Academy Foundation for offering these programs to our future business men and woman.

While researching this article, I found a great “about us” video from the NAF.org website that highlights this important non-profit and how it’s changing our youth for the better. A great example can be found at about the 3 minute mark with a young lady named Nathsha who apparently started as an intern with Marriott and is now an Assistant Controller at the Bethesda Marriott Suites.

Enjoy!

UPDATE: Apparently, the constipation over YTB continues for one Anti-YTB Zealot. It’s been a long time since I’ve linked to anything this moron has written, but this one is just too classic to pass up.

Yes, John Frenaye has also found the Travel Weekly article, only to react with his own demonic twist and spin that no doubt matches all the classic myths, misrepresentations, and false claims we’ve come to know, but not quite love about this ignorant and constipated know-it-all.

I don’t know about you – but I’d love to take him up on his bet regarding the Facilitator being a member of YTB. Unfortunately,  we’ve learned John never delivers (just like he never properly researches) when shown point blank that he’s once again on loosing end of such unsubstantiated speculation and claims.

John, maybe the reason they didn’t pick you or any other “agency” is because you can’t get past your own dysfunctional behavior and limiting beliefs. Hell, you don’t even know the difference between a FAM and an internship. (Or who sponsors the internship you ignorant putz.)

Instead of being privileged like you were growing up – maybe a program like NAF could have shown you how the real world operates to provide you with the proper skill set to cope with life’s most basic lessons. Guys like me valued opportunities like this no matter who offered the tools or the opportunity. The internship I did with Pittsburgh’s number one radio station after college was invaluable to me back in the day.

After four years of blathering like a raving lunatic about MLM and YTB – it’s apparent that the travel industry desperately needs some fresh minds and faces that are capable of working instead of spiting at people and companies they don’t agree with, don’t like, and clearly are unwilling to accept as part of the solution.

Moron…

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UPDATE: It’s a miracle!! The witch is not dead. Actually – I think the proper word right now would be “irritated”. (By yours truly.) Within two hours of posting this – our boy John pulled up a month and a half old rant he never bothered to publish to save face. (Hell, even my wife warned me that what would happen.)

Not too upset. He’s supplied some of the best content and some really great laughs over the years. Based on his history, and the outdated rant, I see no evidence that will change.

~~~

Honestly, I never thought this day would come. I’ve run into my share of zealots and cynics over the years, but have never seen the likes of anyone so obsessed and disturbed as the “Coach” of the Anti-MLM Travel crowd. By default, anyone in YTB would know that person to be John W. Frenaye. One of the most arrogant, confused, and condescending dolts I’ve ever witnessed during my tenure with YTB.

I first caught a glimpse of John’s irritation with YTB back in 2007 with an article he wrote using MSNBC as his platform. It was his last article for MSNBC. You can only imagine how unamused the editors of MSNBC were with anyone “double dog daring” folks like John did for that soap box article. His last rant on MSNBC however was only the beginning of the type of outlandish and eccentric stunts pulled over the next 3 to 4 years of a one man battle to rid the industry of Travel MLM’s.

A few short months later John showed up as a commenter on our blog in an apparent attempt to educate me on his “issues” with Travel MLM’s. I still remember the coy attitude and the intimidation tactic – as if he had it all figured out. It was to become a trademark of the almighty Frenaye. At the time however, I did see John as both a challenge and an opportunity to correct not just misconceptions and misrepresentations the industry had about MLM – but bold face lies about our people our Founders, and our company.

I’ll always give anyone the benefit of the doubt. Call it an asset or a fault, but I did befriend John because I did agree with a few minor points and issues that needed to be cleaned up in our industry. One of those issues being a love of travel and service to others. Perks in our industry known as FAM’s are a privilege and a tool to sell more travel to paying customers – not a right simply because you call yourself a “Travel Agent”. MLM is a business, not some discount program or get rich quick scheme.

And that’s how our discussions began.

When it was my turn to clear the air that nobody actually paid for the opportunity to recruit others, or that gross travel sales were actually 4 to 5 times the amount of travel website sales – that’s where we ran into problems. See, John, like so many other zealots who think they’re the bees knees find it difficult to communicate, learn, and educate themselves to find a resolution. I suppose the reason for this is that if they actually did – there wouldn’t even be an issue. Zealots need controversy in order to maintain their charade.

I don’t know if you’ve ever seen the movie Network. It’s a 1976 film that takes a cynical look at TV networks exploits that stars a very deranged ex-TV anchor. The film has one very famous quote that I’m sure you’ve heard of: “I’m mad as hell, and I’m not going to take it anymore.“

That’s John Frenaye in a nutshell. What John saw in YTB at the time, was the biggest – baddest Travel MLM out there. Remember, nobody was able to do what YTB did – they all folded before YTB Travel came along. Sure, other Travel MLM’s were a nuisance and frustrating – but since they were so short lived – they weren’t any real threat.

YTB was a different animal all together – it had legitimacy attached to it. Carnival Pinnacle Awards and listings smack dab in the middle of Travel Weekly’s Power List aren’t something Travel MLM’s are even capable of doing in the eyes of an anti-MLM zealot. And because YTB was morphing into a host agency powerhouse, the only thing John could do was go on a rampage for the next couple of years, finding (or fabricating) any issue he could dream up to shame YTB into submission.

I can’t complain too much because he gave me some fabulous content to show how you should never just walk – but run from zealots like John if you want anything close to sanity or the truth.

Some of my favorites include:

• An amended Class Action suit John dubbed was “powerful” yet was thrown out of court just days later for being “redundant, immaterial, impertinent, or scandalous matter”. (Boy – does that shoe fit huh?!)
• The claims that Candi May couldn’t possibly be a legitimate Travel Agent, or had been courted by Carlson Wagonlit only to find YTB as a better alternative.
• When CLIA slapped John with his hands in the cookie jar over claims that CLIA was playing favorites with YTB and not abiding by the rules set for all agencies.
• The church parsonage which Coach Tomer and Chris donated to a church – which John conveniently spinned into a “lease”. (The idiot even provided the court documents himself to show it was a legitimate donation.)
• The perfect “Gotcha” turned sour. An outdated 32 year old law in Rhode Island which John dug up that required all Agents to be bonded. That is, until John brought attention to it – and instead of enforcing it, Rhode Island repealed the outdated law.
• And of course we can’t forget John’s hopes and the dreams that were dashed in both California and Illinois shutting YTB down and ending our existence all together.

I’ve lost count how many times we were warned that Coach, Scott, and Kim would ride off into the sunset. The warnings of bankruptcy. How the stock was being manipulated. And the ultimate dream – how YTB would get out of the travel industry all together.

Aside from being proven wrong and outed for outlandish and false claims so many times over the years – probably the straw that broke this dolts back was the revelation that John really wasn’t the saint he claimed to be was made public.

Look – nobody’s perfect and we all make mistakes. Lord knows I’ve made my share in my lifetime and so has YTB. The key difference between someone like me and a company like YTB is that we can at least acknowledge we’re not perfect and either make amends and/or correct the mistake.

And it’s that type of acceptance and humility that enables me to keep writing here and YTB to keep selling travel during events like we had last night with Sandals.

John, on the other hand has apparently moved on. While his charade and escapades will be documented on the Internet forever, like the comments section that he was once so proud of haven’t been updated in almost a month. Best I can tell, he’s found another hobby with yet another startup and another site called Eye On Annapolis. It has nothing to do with travel or MLM’s thank goodness. It’s more like a city beat type thing and frankly – I’m pulling for him that it works.

I honestly don’t know if John will ever come to terms with the MLM model. A good portion of these types of Zealots never do because emotion often overrides logic and common sense. In that same vein however – logic never changes like emotions do and that’s why MLM and Direct Sales has survived for more than a Century.

Letting go of a three or four year obsession however is a step in the right direction. The daily rants and spinning have finally come to an end for both John and YTB. The end of another chapter in our journey together in an industry I still love and respect – both MLM and travel.

John’s relevance in the travel industry started to erode with his “double dog dare” in 2007. It’s been a very slow and arduous process over the years. I’m not going to speculate his escapades are completely dead like the Wicked Witch of the West (although it’s a fun title) but the further we get away from this type of behavior the better off the travel industry as a whole will be.

It’s a bad mix nobody really needs.

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I was working on our Newsletter to our subscriber base this weekend and regrettably had to give them a heads up that cruise “fuel supplements” may be back for another round in the months ahead. When gas prices went through the roof in 2008, cruise lines implemented a fuel surcharge to passengers to cover the rising price of crude oil. A typical charge would be anywhere from an additional $3 to $6 per person – per day to help these large ships stay afloat.

We’ve all noticed the prices at the pump. In January, I saw news about fuel surcharges returning in Europe. Then, last week, Cunard announced that they will be increasing its fuel surcharge from $6 a day to $9 per day for cruises booked after February 28th here in the States.

The cruise industry has held a very special place for me from the moment I first stepped into the Grand Atrium of the Imagination more than twelve years ago. After our first cruise experience I had been telling anyone who was willing to listen that “a cruise is the best vacation money could buy”. The value is one of the best in the industry, with pampering and service that’s hard to match. The reintroduction of fuel surcharges however, could very well put a damper on the value and allure cruising.

While some will focus on higher fuel costs being the problem – frankly, I see an opportunity here to change for the better.

And maybe – just maybe – we’ll find a cruise line that will make it happen.

Back in 2007 Royal Caribbean had an opportunity to become the outright leader in the cruise industry surrounding environmental impact with alternative fuels. RCCL not only had a 7% stake with a company called Imperium Renewables, but agreed to purchase 18 million gallons of biodiesel from the company starting in 2008. Less than a year later however, Royal Caribbean not only pulled the plug on its contract, but sold its 7% share of the plant. Besides completely dropping the ball on this, I can’t help but wonder if the $13 million in sales the company threw overboard by cutting off a Top 50 Host Agency could have made a difference.

Typical of Royal Caribbean at the time – they were more concerned with perception rather than being bold or doing what was right.

Fortunately, there are smarter companies who are willing to invest in our Nation’s future and the need for renewable fuels. Today, Imperium Renewables refinery in Grays Harbor produces 100 million gallons of renewable fuel annually with an emphasis on aviation – not cruise ships.

Which begs the question (for me at least) that if we have the capability to produce 100 million gallons of biofuel for aviation – bunker oil for cruise ships would be a walk in the park – right? Bunker fuel after all, is a waste product. The dredge that remains after all of the refining processes and the high octane fuels have been produced and the diesel products have been extracted from the crude oil.

Which brings me back oddly enough to algae. Algae are not only naturally occurring in many oceans, but they happen to be the main reason we have the fossil fuels we’ve been burning over the last 100 years. Many think it was dinosaurs, but the truth is, it was algae that created this black gold millions of years ago. It not only multiplies at a very rapid pace, it’s capable of producing in excess of 30 times more oil per acre than corn and soybean crops. (On land or water not suitable for crops no less.)

Two companies that have caught my eye in the last year have been Solazyme and Sapphire Energy. Both have been working with the Department of Defense and last month Solazyme provided biofuel for the Navy for field test. According to the report, the Navy couldn’t tell a difference between the biofuel mix and the normal fuel. Within the next ten years, the Navy has plans to power its fleet using 50% biofuel. That means big money is dropping into companies like Solazyme and Saphirre Energy and with the help of Government backing from the DoD, these companies are well on their way.

Now imagine a cruise line that’s environmentally conscious. One Cruise Line who has stepped up to the plate in reducing our overall carbon footprint is Holland America. The cruise line won the 2010 Readers’ Choice Awards as Best Eco-Friendly Cruise Line. The Lines commitment to responsible environmental practices include, waste reduction and recycling, use of cleaner-burning propulsion technology and cutting-edge cleaning solutions. Holland America Line also has a history of embracing new environmental technologies such as shore power while ships are in port which not only saves fuel, but is far cleaner for the surrounding port.

A true Eco-Friendly leader such as Holland America could (or maybe should) jump at the chance to pick up were Royal Caribbean dropped the ball. What I also like about Holland America is they happen to be part of Carnival Corporation, which form the largest fleet of cruise ships out on our oceans today. If a green initiative with Holland America is successful using biofuels, it could spread rapidly to Princess, Carnival, Costa, and Cunard – which in turn will help the entire industry get off bunker crude oil to a much cleaner – renewable form of fuel.

But there’s still the problem of price with biofuels as it stands today. While Sapphire Energy would like to get the price down between $60 and $80 per barrel, the mass production to create a viable replacement isn’t there, and therefore the price is still not as cheap as fossil fuel. But what if a company like Holland America decides to increase its overall edge in Eco-Friendly cruising and uses the impending fuel supplement charges to change over to bio fuels instead of fossil fuel? Even if it’s going to cost more than an average of $3 to $6 per day per person per day?

Obviously, I can’t speak for anyone but myself on this issue, but the idea of paying a fuel supplement when I’m actually helping the advancement of biofuels and helping our environment at the same time brings the meaning of value and allure back to where it should be in an industry I love. The current situation of fuel surcharges actually creates a window of opportunity for a company that’s committed to being more responsible and eco-friendly.

I’ve always liked people and companies that take problems and turn them into solutions. It’s just the way I roll. Anyone committed to making this solution happen would certainly get my business. What about you?

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I mentioned Tuesday that YTB always has a number of blockbuster announcements during Coach’s Birthday Bash. Word has started to get out about some of the upcoming releases and the company isn’t wasting any time in getting out the good word.

Not only is the company gearing up for its annual Birthday Bash next week on January 11th – but a date has been set for another ZamFest party the last half of January – from the 17th to the 31st. (Also found on www.ZamZuuTV.com.) The theme for this party is geared around better health. With the New Year, we’re all thinking about New Year’s Resolutions. For many, that resolution centers on better health. To kick off the New Year, ZamFest is throwing resolutions out the window and focusing on solutions. We don’t just talk about improving our health; we’re actually doing it.

The company will close out the month with Carnival for a Winter Warm Up Sail-A-Thon January, 27 from 6:00 pm to 10:00 pm Central with some great deals to Europe and the Caribbean in 2011 and beyond. More information can be found here, or on BandBVacations.com during the week of the event.

Speaking of Carnival – sales are up. We know that because YTB Travel Network’s commission percentage went back up to previous levels. (You can find the percentages in your Travel Portal.) All the doom and gloom last year from the peanut gallery (minus the “pea”) was nothing more than hype. They never can figure out which way is up or even accurate. We however, told you sales were on the rebound, and based on this commission percentage increase – we were right on mark. Regardless of right or wrong, it never would have happened if our Agents didn’t take responsibility on their own and give a little more love to a great cruise line that has taken very good care of us over the years.

We didn’t whine about it – we actually did something about it to rectify the situation so that everybody wins. That’s the YTB way.

And lastly, you’ll notice a change in our air, car and hotel products.

Back when we first started with YTB, I remember a bidding war between Priceline and Travelocity for the privilege to host these products on our sites. Priceline was a good vendor for us then, but Travelocity wanted it more. A bidding war broke out between the two and what ripped Priceline off our sites and slid Travelocity in was a better deal for the Agents.

After a four year relationship with Travelocity, Orbitz has now taken over the huge influx of air, car and hotel bookings made through YTB Travel Network.

Orbitz Worldwide has replaced Travelocity Partner Network as the provider of air, car and hotel products and is now the exclusive provider for these commodity products on the YTB Travel Network booking engine. YTB Travel Network has also negotiated a contract with Orbitz Worldwide that, effective February 1, 2011, will include a commission on airline bookings while continuing the elimination of a service fee. Please see the updated commission rates in the Commission section of the My Account tab in the Travel Portal.

Commissions earned on air, car and hotel products will now be paid based on the date of consumption, not the booking date. The date of consumption is defined as the date of completed travel. Nothing new there – as it’s in line with how the rest of the industry pays.

Customer Profiles was a huge factor for years for the field and it looks like Orbitz came through for us here as well. The initial launch of the Orbitz Worldwide Customer Profile is coming in February 2011. The new profile feature will provide the ability to use a basic customer profile that will store the customer name and credit card. Later this year this feature will be greatly enhanced. The new functionality will allow:

• Storage and use of TSA-relevant information (including birth date) for booking
• Storage and use in booking of multiple credit cards
• Storage and use in booking of loyalty program information for Air, Hotel and Car

Other new features supplied by Orbitz are marketing and promotion which will also be rolled out during the year.

The Orbitz deal utilizes the NeatAgent application tailored specifically for traditional bricks and mortar travel agencies. According to their website “These traditional agencies provide comprehensive travel services for their clients in person or over the telephone and represent more than 60% of today’s travel distribution”.

In other words – when you read the hype from traditionalists – just know they use it too. Just tell them “Thanks for sharing” and get back to work. (An idea they may want to consider to rectify their own dismal existence.)

Speaking of traditionalists – they never dreamed YTB Travel Network would even see 2011. We were supposed to be long gone according to them. (Wishful thinking at this point.) YTB Travel Network is alive and well and as long as they let us – we’ll continue play the role of thorn in side. (It’s their choice after all – not ours.)

The way I see it – looks like YTB Travel Network is packing more powder to shoot more cannon balls across their bow to let them know we have absolutely no plans of going away.

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It’s that time of year again – CLIA’s annual World’s Largest Cruise Night!

Every year in October, Travel Agencies from around the country round up clients in hotel rooms, office buildings, and even homes to promote what we’ve always considered “the best vacation money can buy” – a cruise. For Agencies it’s a great way to get a jump on sales for the coming year, and clients have an exciting vacation to look forward to.

CLIA (Cruise Lines International Association) came up with the idea six years ago and both cruise lines and travel agents have fallen in love with the idea as a way to boost sales in what “was” traditionally the slowest month for travel sales.

Today, CLIA, cruise lines, and travel agents all come together in the month of October to make this time of year the single biggest cruise promotion of the year. Last years event generated $45 million in cruise sales and nearly $6 million in new commissions for travel agents.

This year, YTB Travel network teams up with “The Most Popular Cruise Line in the World” to bring both savings and cruise upgrades which are available on virtually all “Fun Ship” departures through December 2011. Carnival will not only be offering the Best Available Upgrades on the majority of their sailings, but up to a $200 onboard credit per stateroom for all Carnival Magic Europe voyages booked on October 13.

The best part of this sale is YTB and Carnival comes to YOU via the World Wide Web in a special webinar hosted Wednesday night at 7:00 pm Eastern, 6:00 pm Central to showcase the largest fleet of cruise ships available, from the largest selection of ports in the industry. A special rebroadcast will air during the evening, so make sure you log in at some point during the evening.

YTB and Carnival will feature “Best Available Upgrades” which are available on virtually all sailings through December 2011 – and when booked on October 13th, use Fare Code: PCN when booking. Carnival’s bonus offer includes the Best Available Upgrade PLUS up to a $200 onboard credit per stateroom on European sailings – just use Fare Code: OCL. The sale is valid on new individual bookings made on 10/13/10. Best available upgrade available on like to like categories (interior to interior, oceanview to oceanview and balcony to balcony). Promotion is applicable on all sailings between through 12/31/11.

Best of all this is a fun learning opportunity. Cruising is all about you. You can find adventure, culture and education or, relax the day away. Dine on fine cuisine. Indulge at the spa. Reconnect with family. Share romantic moments. All this, in the destination of your choice, for a few days, a week or more, on a cruise that’s right for you.

Do something that’s just for you. Join us tomorrow night from the comfort of your own home for the World’s Largest Cruise Night Carnival Sale event and take advantage of Carnival’s exclusive offers and special promotions.

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Yes, you read that right – it’s not some sort of typo. (Which I’ve “heard” I’ve been known to make. ;-P)

I hope you were paying attention to our newsletter earlier this spring when we promoted the Viking webniars and trainings. It’s going to come in mighty handy when talking to clients and booking this very profitable niche.

I’m not a big fan of river cruises personally. (More of an ocean going cruiser myself if I had my choice.) However, my parents truly enjoy this type of cruise experience, and have booked several river cruises with BandBVacations.

What makes this type of cruise experience attractive is the constant scenery change and the historical significance many of the ports of call provide.

Viking announced this week that they will be paying commissions on every part of their cruise experience. As a result that means more money for you as an agent. Kind of sounds backwards after all these years I know, but it’s true!

Therefore, it would be wise to offer up Viking as a viable option when this type of experience is selected.

One word of caution however: Because you’re part of an MLM, you can’t promote Viking as an option ethically.

Say what?!

Sorry, but it’s one of those double standards that we have to put up with because of the fears, phobias and illusions our traditional agents have about us. We only do it for the money – we’re not looking after the best interest of our client.

See, last year I made the “mistake” of writing about how I tend to promote lines that offer better commissions over others. If all other things are equal, I’ll most certainly offer something that pays a higher commission as a result. It’s just smart business.

Not everyone understands “business” however, and I went round and round in the comments section of this post with a commenter who just couldn’t grasp that concept because it’s MLM, not traditional business. Traditional Agents picked up on it as well, and laid claim that I wasn’t looking out for the best interest of my clients.

Now that the shoe is on the other foot however, it appears that “travel agents” don’t have a problem “promoting” one line over another.

Very strange how that works – but it’s just another example of the double standards we have to put up with in order to keep these myths and rumors about MLM being something less than legitimate alive in their own minds. It creates drama and controversy for them, which keeps them from looking at their own shortcomings.

Like I’ve said many times over, the truth always has a way of coming to light. ;-P

Anyway – this is a really good deal from Viking, and found the Press Release here:

LOS ANGELES (June 8, 2010) – Viking River Cruises, the world’s leading river cruise line, today announced that effective June 9, 2010, it will implement a new, industry-leading commission structure: Viking will pay commission on every aspect of a client’s booking—from cruise and air to shore excursions, port charges, taxes, fees, travel protection plans and more. With a decade-long tradition of innovation, Viking River Cruises now leads the travel industry—including its river cruise competitors and all ocean cruise lines—with the trade’s only fully commissionable program.

“This unprecedented commission policy was developed with input from leaders in the travel agency community, and it is very simple,” comments Torstein Hagen, Chairman of Viking River Cruises. “If an agent sells a Viking River Cruises itinerary, they earn a commission on all of it. Our partners will be paid for everything they sell.”

In addition, to the industry-exclusive payment on air, port charges, taxes and fees, Viking will offer many other commissionable upgrades—such as Premium Economy or Business Class air upgrades, beverage packages, gift orders and more—to make the most out of the guests’ river cruise experience while increasing the agents’ profit from the reservation. Unlike other river and ocean cruise lines, there are no exceptions. The new commission program will apply to all new 2010 and 2011 bookings, and Viking will continue to pay commissions 29 days prior to departure.

There you have it folks – a vendor who actually wants your business by offering you more commissions. What a concept!

Like I said, it’s a great little niche when you find the right clients who enjoy this type of cruising experience. Profitable, and very easy to service.

Keep up to date with our newsletter, we’ll keep an eye out for more trainings from Viking to help you get up to speed if need be.

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I had this scheduled for Friday, but with so much attention on our good friend Andy Cauthen, I decided to bump this back until today.

That being said, this may not be “news” for many who follow the industry closely, but I still wanted to offer up how I perceive this news. For those of you who know poeple who always look at things in a negative light, you might consider making a push to contact these people now, before Carnival’s 5% price increase goes into effect on March 22nd.

According to Carnival’s Press Release:

Carnival Cruise Lines is reporting record wave season bookings, with strong reservations activity for 2010 departures.  As a result of the strong booking volumes, a general price increase will be implemented effective March 22 for all summer sailings in June, July and August.

For the period of Jan. 1 through Feb. 21, 2010, bookings were at unprecedented levels for the line’s 22 ships which operate three- to 15-day voyages from a variety of convenient North American home ports.

Carnival President and CEO Gerry Cahill said, “We’re seeing significantly increased volume as consumers are taking advantage of the incredible value that a Carnival cruise provides. And while pricing hasn’t fully recovered to 2008 levels, we are increasing prices and will implement an across-the-board increase effective March 22.”

He said that the price increases will vary by departure date but will be up to 5 percent.

Cahill attributed the record booking activity to a wide range of factors, including strong travel agent partner support, targeted marketing initiatives, itinerary enhancements and the wide variety of close-to-home departure points.

Wave season typically runs from about mid-January through early spring and is traditionally the busiest, most important booking period in the cruise industry.

Carnival Cruise Lines is the largest and most popular cruise line in the world, with 22 “Fun Ships” operating voyages ranging from three to 15 days in length to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Panama Canal, Canada, New England and Europe.

Carnival also has two new ships on order — the 130,000-ton Carnival Magic, which is scheduled for delivery in 2011, and a sister ship set to debut in 2012.

For additional information on the Carnival vacation experience, contact any travel agent, call 1-800-CARNIVAL or visit carnival.com.

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If by chance you’re thinking to yourself that I’ve lost my marbles over a price increase being “good news” you’ve missed some very key components to Carnival’s message.

Bookings are not only up, but at unprecedented levels. Yes, Carnival made many moves over the last year that helped attract customers, and I don’t want to discount how that played a major role. Cruise customers have seen some very attractive prices in the industry over the last year to 18 months, which some say they’ve not seen in over a decade. Now that the economy is turning around, travelers are once again booking vacations for the upcoming summer season. Because demand is high, the prices therefore go up.

To me, this is another sign that the travel industry is on the mend and it’s good for everyone who works in this industry.

I remember talking with George Dooley this summer before the Convention and the interview we had together. We were talking about how it took one and a half to two bookings to make the same amount of commission in years past because of the lower prices to attract customers. Our total number of booking was in fact up in 2009, but we didn’t reach the same level in commissions from years past due to the lower prices. We worked harder for less money.

It’s good to see prices on the rise again in that regard.

Could the price increase backfire on Carnival? Possibly – but even with a 5% increase, the lines pricing is still below other cruise lines who offer the same itineraries. What’s going to be interesting – or something to look for – is if other lines follow suit. I’m sure Cruise Industry is at least considering a similar move, and those that are showing the same unprecedented levels certainly will announce a price increase in the near future. Those that do, will be the ones to watch as the industry leaders showing the strongest bookings thus far in 2010.

For those that want the bargain basement prices, still have time over the next couple of weeks. If you have some loose ends and quotes out there now, as we do with Carnival, you’ll want to follow up with those people before March 22nd. That is, if you want to offer value to them as an Agent.

Take this as a sign that the industry is following right along with the economic recovery we’re seeing in other sectors – and recovery certainly is good news. Demand is up, and people are looking to take vacations this year.

It’s a much needed “wave” of revenue the industry needs right now.

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