Whad’Ya Know!? YTB Isn’t Dead…
Wednesday, November 2nd, 2011I gotta tell ya, for a company that some proclaimed as dead (or at least out of the travel business) it sure looks like YTB can still raise the hair on the back of some necks in the always opinionated – yet very amusing travel industry.
Everything from Attorney Generals who would finally shut YTB down to ZamZuu as a clear sign that YTB was getting out of the travel industry has been fired at this company. Frankly, I quit counting over two years ago how many times I was told that YTB was getting out or that they would be filing for bankruptcy any day. Basically, I chalked it up to the boy who cried wolf and wishful thinking with wild eyed speculation that would justify all the attention this little ol’ MLM has gotten over the years.
There have been a lot of words posted since Wednesday afternoon when YTB let the industry know via a press release that our travel division had been purchased. For me – and I’ll explain how and why here in just a bit – the words over the last week are pretty much meaningless. What I’ve been looking at a lot closer are the actions of the travel industry surrounding this news. Every major travel publication (even minor publications) has announced this transaction of YTB Travel Network.
Let’s face it – YTB still makes top billing for travel news.
Speaking of news and travel publications, I need to give a shout out to George Dooley and Travel Agent Central. I was checking my stats and traffic last night and found a number of hits and links from George who posted an article yesterday in Travel Agent Central. George was nice enough not only to link to this blog, but also quoted our YTB newsletter that we’ve been publishing for RTA’s and Reps for the last four years. George and I do know each other. He not only interviewed me but was kind enough to print my side of the story several years ago in this same publication during the 2009 Convention.
If you’re wondering, George isn’t a member of YTB. Nor did I forward him the article for his review. I’m still having issues with pin heads who don’t follow directions or think rules apply to them. Fears and phobias override ethics or boundaries where YTB is concerned. You delete or kick them out the ones who don’t belong or break the rules, and they find a way to show back up under another assumed name and e-mail address in order to get their fix on YTB.
Speaking of the hideous – and always opinionated anti-MLM zealots – they took to the blogs and message boards in a hurry. That cult was on this press release like white on rice – which tells me they’re still sleeping with one eye open at night knowing that YTB is still around. Most, as usual, react with the same old rhetoric and anti-MLM pile of horse dung. All the basic myths and legends surrounding MLM I’ve heard about since before I ever got involved in the business. Very little original thinking or logic is ever associated with this overly emotional group.
There was one however that reacted in his usual sloppy way last week – but then made an abrupt about face over the weekend to respond to the same message. For me, this illustrates perfectly what I’ve been saying for years about the anti-MLM crowd. Most of what you read is pure emotion and fear right out of the gate. You have to look deeper than just the words – but look at the activity or actions of the individual. They just blurt out whatever they’re feeling at the time without taking the time to think about what they’re saying or doing. Emotional charges appear to cancel out logic and rational thinking.
Ironically it points right back to last week’s newsletter we sent out and the very same communication from an unknown Director in YTB.
I’d link to the articles directly, but unlike George Dooley who believes this blog is “influential” – I beg to differ and have come to the conclusion this guy is a complete basket case. For the sake of documentation however, we’ve created two PDF’s for your review to point out how someone “reacts” and how they “respond”.
Last Thursday, when news broke surrounding the sale, here is the emotional reaction. Please pay particular attention to the bottom half of the copy and paste, which was forwarded from a Director to their team. The actual communication was sent from the YTB Home Office, and the unnamed Director simply passed the information along.
What’s so amusing to me (and trust me, it was a good hardy laugh) is that because this came from a Director, the overwhelming emotional reaction from the author of the blog was “OMG! They’re selling IATAN cards again!!”
Now, take a look at the response posted on Monday on the same blog, by the same author with another copy and paste of our weekly newsletter. This time however, the response is HUGE and welcomed sight that could possibly gain an opportunity that YTB could become a legitimate seller of travel.
The problem I have with these two posts is that the author is reacting and then responding to the same communication on two separate days. The only difference is that one came from a Director, and one came from our Newsletter. It’s the same message forwarded by the YTB Home Office.
Thing is – guys like John Frenaye are so emotionally charged and sloppy in their research and documentation that I don’t think he realizes that he’s provided two different perspectives to the same communication. (That is until he reads this.) Directors in YTB equate to “recruiting” – and that’s points to the core of all the issues YTB has had over the years in the travel industry. That single word makes their head swim and their stomach turn.
They just can’t handle that word for some unknown reason.
All I did was put the emphasis where I thought it should be – on travel. All this news is about YTB Travel after all, not the marketing side of our business. Yet there will always be those who can’t separate the two. Maybe they’ve never seen the two 1099′s we’ve always received. Some however, like John have signed up for the opportunity to recruit others and make money without spending a dime. Nobody that I know of however on that side of the fence has taken a real good look at the travel side of the business.
The reality is this separation takes all their justification and bizarre behavior away. It also puts them face to face with the reality that YTB isn’t dead – but a model that smart business minds see value in and are willing to pay top dollar for. (To the tune of $7.5 million.)
In the meantime – they’ll continue to dig, poke and pry into this deal. Spending an enormous amount of energy and time to figure out how they can spin this into something they can either justify or handle. We are after all talking about a bunch of MLM recruiters here. ;-P
Fun to watch and a pleasure to see that YTB isn’t dead after all.
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Doug & Ronda Bauknight AKA: TravelPro Travel Agent / Networker Phone: 678.458.5812 |
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