Sorry I haven’t been around the last week. We’ve been working on a kitchen and bath makeover here at the house that was behind schedule and over budget. The project is now complete and turned out better than either of us had envisioned.

Just before the project got started, I received an unexpected call from Jeff Scott of First Alliance Travel and a request to hook up while he was here in Atlanta.

Our hour long meeting was very informal, and quite candid. I can’t get into everything, and I don’t want to overstep my boundaries or speak for Mr. Scott in regard to the company’s direction and plans – but there were two main topics I came away from this meeting that I wanted to share.

First and foremost – “he gets us”.

I would venture to guess that we all at one point or another fall victim to the bizarre myths and perceptions associated with MLM. (Jeff was no exception.) We’ve seen time and time again that those who take the time to truly study our model and get to know our Founders and our people don’t just change their perception- they’re blown away.

Instead of cult like – he found genuine.

Instead of greedy – he found caring and compassionate.

Instead of lazy – he found driven.

Instead of dumb – he found business and marketing savvy.

Second – this was absolutely the best move for our company and those of us who are passionate about travel. We both laughed at how the travel bug never leaves you. It’s by far the most romantic, sexiest product on the planet. First travel Alliance has the ways and the means to offer more product and the best possible prices.

We couldn’t go over all of the upgrades and changes in a single hour – and there’s no telling when this transformation as a true powerhouse Host Agency will be complete. When it’s all said and done however, not only will YTB Travel Network have the best product offering, but we’ll have most competitive pricing the industry (and your clients) have ever seen.

This can and will be a reality.

Furthermore, there were real issues with really dumb people who could never grasp the concept that YTB Marketing and YTB Travel Network are two separate companies. That myth or idea is going to be a lot harder to pitch now that we have a veteran core consisting of true Travel Professionals running the Travel Department. (Under a completely separate roof I might add.)

New training – the likes the industry has never seen will also compliment our opportunity to attract a new breed of Travel Agent. The Travel Agent industry is not only aging – how travel is sold changing at a rapid pace. Gone are the glory days of “order taking” and making money despite any lack of business smarts or sales ability. (A big reason why so many Agencies went belly up over the last decade and why those who are left don’t want us around.) Not only is YTB a new bread of Travel Agent – we’ve proven we can change and adapt to the current economic and technological times. We don’t fight it – we embrace it.

And that’s what this industry truly needs.

Not everyone currently involved in our company will take advantage of the new features and benefits associated with travel. However, if you’re like us, and have a real passion for travel and a sincere desire to excel – this is it. I firmly believe Jeff Scott and this new partnership with First Alliance Travel has all the makings of lighting striking twice for another history making run.

In closing – I can’t tell you how impressed I am after meeting Jeff face to face. His willingness and desire to find out more about who we are and what makes us tick is stimulating. He also strikes me a one of us – and someone we can trust.

Hold on to your hats folks – while these upgrades and benefits will take some time to launch and implement, it’s going to be one fun (and extremely rewarding) ride!

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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Over the years, we’ve been told by some very irate and irrational “travel agents” that travel vendors despise our company. It’s part of a ploy in an attempt to rid the industry of a business model they don’t understand and actually fear because they can’t wrap their small minds around a very basic and simple business concept.

Because they feel this way – everyone feels this way. It ties into their self worth and identity as a “travel professional”.

I hate to break it to these clowns, but I really don’t have to ask. I’ve seen and heard enough from vendors themselves to know that they not only “get” our company and our model – they’re actually very impressed with what we do and how we do it. You need to realize that these vendors are far more business minded than any of these independent critics that you’ll see floating around slamming our company in order to save their own independent business.

I’ve also been told countless times that our company would never make it in it’s current form. This mantra ties right into the many myths and legends that have choked logical thinking for decades when it comes to Network Marketing. Funny thing is – at this time of year (when another year is almost over) these same critics who have been spewing that we’d never make it past 2008 – then 2009 – and then 2010 – they all lay pretty low right about now.

Reality hit these guys pretty hard recently when they finally figured out after a couple of weeks what Sixth Scott, LLC actually was and what it meant for YTB Travel Network. Not only was this a big blow to their spin pointing at this notion that YTB Travel Network isn’t a legitimate travel business, it also threatens to overturn the one company that went out on a limb for these guys back in 2007.

Fast forward to the end of 2011 and we find ourselves with a brand new booking engine thanks to our new partnership with Sixth Scott – but we find yet another travel vendor who has recognized YTB Travel Network as a top producer in the travel industry.

For those of you who appreciate YTB the way I do – please enjoy the following press release.

For those who don’t – it’s yet another example of how you just can’t admit that you don’t have a clue about who we are and what we actually do.

And to Travel Impressions – Please remember that any backlash you may get from recognizing a solid, viable, and legitimate Travel Host is indicative of how badly we not only need new blood in this industry but updated minds in business in order to thrive in these changing times.

YTB TRAVEL NETWORK RECOGNIZED AS A TRAVEL IMPRESSIONS’ ‘BEST OF THE BEST’ TRAVEL AGENCY

FARMINGDALE, NY (Dec. 8, 2011) – YTB Travel Network was recognized recently by Travel Impressions (http://www.TravelImpressions.com), one of the country’s largest tour operators selling destinations worldwide, as a “Best of the Best” travel agency which is given to top performing agencies and consortia partners. YTB Travel Network was invited to attend Travel Impressions 16th annual “Best of the Best” gala event, held Nov. 30 – Dec. 3, 2011 at the Fiesta Americana Grand Coral Beach in Cancún, Mexico.

“Best of the Best” honors are bestowed on a limited number of agencies that are top producers for Travel Impressions, and that are considered to be its best partners.

“We are honored to be recognized as one of Travel Impressions’ Best of the Best travel agency partners,” said Shelly Coppersmith. “We are committed to providing our clients with the very best vacation experience and working with Travel Impressions ensures a high level of customer satisfaction.”

In attendance at the Best of the Best four-day event from YTB Travel Network was VP Shelly Coppersmith. She was able to hear an industry update from Travel Impressions’ President and CEO Steve Gorga as well as participate in round table networking sessions with attending suppliers. A golf tournament and spa pampering at the Coral Beach Gem Spa were also offered.

There were many sponsored events and activities including a welcome dinner hosted by the Cancún Convention & Visitors Bureau and The Riviera Maya Destination Marketing Office, a dinner reception on the second evening sponsored by the Dominican Republic Ministry of Tourism, and the gala cocktail reception hosted by Mexican Tourism Board.

A performance by The Village People, best known for the disco hits YMCA, Macho Man and In the Navy, was a highlight of the “Best of the Best” gala celebration.

In the spirit of holiday giving, YTB Travel Network participated in Travel Impressions charity program by donating a variety of school supplies to the Palace Resorts Foundation’s Education Committee for distribution to school children in Cancún.

Travel Impressions
Founded in 1974, Travel Impressions is one of the nation’s largest leisure tour operators and a wholly owned subsidiary of American Express. The company offers FIT vacations to over 200 destinations in the Caribbean, Mexico, Central and South America, Europe, the Eastern Mediterranean, Dubai, South Africa, Australia, New Zealand, Fiji, the Islands of Tahiti, Canada, Hawaii and the Continental U.S., and features more than 2,800 resorts, hotels and luxury villas. Travel Impressions has received multiple industry awards for outstanding customer service, best overall operations, best technology, most knowledgeable reservations staff and leading marketing materials – all dedicated to better serving travel agents and their clients.

For more information about Travel Impressions, call 1-800-284-0044 / 631-845-8000, or visit the website: http://www.TravelImpressions.com. Find the tour operator on Facebook http://www.facebook.com/travelimpressionsvacations and follow on Twitter at http://twitter.com/travelimp.

YTB TRAVEL NETWORK
YTB International, Inc.’s travel subsidiary, YTB Travel Network, Inc. was recognized as the 34th largest seller of travel in the U.S. in Travel Weekly’s 2011 Power List, based on 2010 annual retail value of travel services booked.

YTB, based in Wood River, IL, provides e-commerce business solutions for individual consumers and home-based independent representatives in the United States, Bermuda, the Bahamas and Canada. The Company operates through two subsidiaries: YTB, Inc. (formerly ZamZuu, Inc., YTB Marketing, Inc. and YourTravelBiz.com, Inc.) and YTB Travel Network, Inc.

Learn more about YTB at http://www.ytb.com or http://www.ytbi.com.

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Book Your Travel & Vacations With

I’ve said for years that travel isn’t rocket science. If the average person can book their own airline ticket, hotel room, car rental or cruise – there’s really not much to being a travel agent. The most difficult part about the entire process is driving potential clients to YOUR agency instead of someone else’s.

It’s by far the easiest “sale” anyone can make if you can get a potential client to at least look at you instead of someone else.

That’s where YTB Travel Network as a whole really excels – and why our model works better than any other out there. Every single “Agent” YTB has reaches out to family – neighbors – and co-workers who would at least consider looking at us when it comes to booking travel. If the price is comparable, which it always is – who are they going to book with? You or some Roaming Gnome?

Because YTB not only figured this out, but executed this philosophy – it sent shock waves throughout the industry. For an MLM, you can’t find a better, more romantic and sexy product than travel.

It’s really pretty simple.

The problem that I’ve seen over the years when it comes to YTB and travel isn’t really the process or the model. The real issue here are those in this industry who attempt to complicate this very basic model. I’ve never seen an industry get so side tracked in an attempt to justify what they do.

Case in point – YTB’s new partnership with Sixth Scott.

Last month, YTB issued a press release that in part stated the following:

According to the Agreement, Sixth Scott agrees to assume contracts, agreements and licenses previously held by the Company’s subsidiary, YTB Travel Network of Illinois, Inc. Sixth Scott will independently manage all travel content and provide the customer support function as well as handle all group travel booking.

Pretty basic when you read it right?

Sigh…Not for the travel industry. Some were certain – emphatic as a matter of fact – that the “Scott” in Sixth Scott has some tie to the last name Tomer. This was one of those “bait and switch” tactics they dreamed up because nothing an MLM ever says or does is this straight forward. There’s always got to be something fishy about anything that involves MLM. As I assured you back then – and true to form, these crazed lunatics had the spare time and did in fact spend the energy and resources to get to the bottom of who Sixth Scott really was.

In addition, YTB International also filed this Definitive Agreement and Financial Statement with the SEC that in part stated the following:

 On October 25, 2011, YTB International, Inc. (“YTB”), YTB Travel, Inc. (“YTB Travel”), YTB Travel Network of Illinois, Inc., a wholly owned subsidiary of YTB Travel (“Seller”), and ZamZuu, Inc. (collectively with YTB, YTB Travel and the Seller, the “YTB Parties”), entered into an asset purchase agreement (the “Agreement”), with Sixth Scott, LLC (“Sixth Scott”), a non-affiliated third party, and First Travel Alliance, LLC, a wholly owned subsidiary of Sixth Scott (“FTA” and together with Sixth Scott, the “Purchaser”). The YTB Parties are currently in the business of creating, selling and supporting online travel booking websites to subscribers through websites and otherwise selling travel through various means (the “Business”). Pursuant to and accordance with terms of the Agreement, the Seller agreed to sell, assign, transfer and convey to Sixth Scott the contracts, agreements and licenses held by the Seller in relation to the Business (the “Assets”), and Sixth Business agreed to assume the debts, obligations and liabilities related to the Assets.

While this is worded more like a legal document, the premise is still very basic. Sixth Scott will now handle the travel portion of the YTB Travel business.

As a matter of fact, this whole thing is about the travel side of our business. Nothing more – nothing less.

But as we’ve learned over the years – because the travel industry has this phobia and fear surrounding MLM and the word “recruiting” this whole partnership became an MLM issue. Once again something that appears to be crystal clear was muddied and misconstrued into Sixth Scott now owns YTB.

But why?

Because some in this industry either simply can’t read at an elementary level – don’t have a firm grasp how business actually works – or more importantly simply want to spin this to justify what they do as a “travel agent”.

Here’s a classic example of what I mean. Take the following comment in Travel Weekly from one of the minions who thinks he has it all figured out:

Interesting. So bottom line is – if you read between the lines – “our model simply does not work for travel” AND “it certainly was never going to work being run by people who knew nothing about selling travel” AND “we really screwed up early on by not training agents and not demanding any sort of professional behavior from them” AND “now we’re going to focus on selling the kind of products MLM really works with – things people don’t really need but perceive that they want”.

Read between the lines? Why on earth does someone need to read between the lines here? What’s the matter with what’s actually written?

I’ll tell you what’s wrong with it. What’s actually written either contradicts – or simply doesn’t support the fantasy of the reader.

That my friend is called “spin”.

Now here’s what I find fascinating. Take a look once again at the YTB press release and the SEC filing. Read what YTB stated about this new agreement weeks ago.

Then go out and read how the travel industry made a complete mockery of the press release and the SEC filing over the last two weeks. Inserting speculation here, how they tied the MLM side of our business into this mix to muddy the water, and their overbearing fear and ridiculous perceptions of who we are and what we do.

It’s a complete JOKE!!

And the best part? YTB provided the following clarification for the travel agents sales force to get everyone back on track and separate the facts from all the fiction that the industry has created. And because these Anti-MLM Zealots are never wrong – THEY have it all figured out – YTB is now “backpedaling”.

I swear – these pompous, arrogant pin heads will never realize that the one finger they have pointing at YTB actually provides three fingers that point directly to the source that created this monstrous mess.

And they can’t admit or let it all go.

These people aren’t Rocket Scientist – they’re not even smart business minds.

They’re morons.

Tell you what…instead of reading all the spin and hype about this deal we have – why don’t you get the information from the best source around? Direct from the guys who struck this deal. No hype, no spin, no smoke and no mirrors.

There’s more than enough of that going on right now in this industry – which is exactly why the travel industry “experts” haven’t been able to figure us out.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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Book Your Travel & Vacations With

Real quick today. (I’m kinda pressed for time….)

A Google Alert came in Sunday night which linked to an interesting interview in Travel Weekly with YTB Founder Kim Sorensen.

I’ve read over the years that our Founders are like the men behind the curtain in the Wizard of Oz. I’ve never really comprehended that analogy or perspective. I’ve not only seen, but have spoken personally to each of the YTB Founders on numerous occasions and found them to be extremely personable individuals. Each of them have been extremely accessible ever since I’ve known them.

It was meeting Coach personally some 7 years ago that convinced me that YTB was the right company for me. He came to Atlanta – I heard him speak and when I asked if he was from Pittsburgh, (because I detected a bit of Pittsburgheze dialect) he told me he was also a huge Steelers fan.

That’s all it really took for me. (LOL!)

I can’t however, point to a single instance, or face to face exchange with critics who are slinging this type of perspective via a keyboard all over the internet. (I’ve never personally met or spoken to any of them.)

Any-who…

Take a look at this interview with Kim. Trevel Weekly asked for the interview, and Kim obliged. I find that the interview not only takes away the “issues” the industry has about our model, but provides the solution the industry has always wanted.

I wonder if the industry will finally get of this kick about focusing on these so called “problems” they have – and start doing something a little more productive. (Like working with us on this solution?)

Time will tell I guess. (But I wouldn’t hold my breath.)

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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I’ve become accustomed to others sharing our blog and newsletter when it comes to YTB. The vast majority of people who use our articles respect us enough not only to ask if they can use what we’ve written, but link to the original source and use our entire article.

It’s unfortunate that not everyone carries that same type of character and moral fiber. Zealots who hide behind an alias in order to gain access to our communication is something I’ve accepted as being completely powerless over. There’s really nothing I can do to control that type of activity – no matter how wrong or unethical it appears to be.

Last week, one of the children in the industry who continues to have issues with YTB and MLM’s took part of last weeks newsletter and posted it on his blog. I’m not terribly upset about this finding because is was the first time I can recall he actually comprehended what was written.

I do however take issue with two points. One, he’s not an RTA or a Rep with the company, and our rules have clearly stated for years that our subscription requires a valid website and Rep number. I’ve been required to do this because overzealous Attorney Generals seem to think that this communication is a “recruiting tool” and existing websites and Rep numbers put the kibosh on that idea. (Kinda hard to recruit existing members – you know what I mean?)

Two, the piece didn’t use or link to the entire article. (Which truthfully, is understandable, because the part that was omitted hinted to his years of bizarre and dysfunctional behavior and outlandish speculation.)

With all the attention and news surrounding YTB Travel the past two weeks, we’ve seen a considerable amount of deflecting, spin and justification from the other side of the fence in an effort to save face. Our featured article in this weeks newsletter covers part of that activity – but also points to how the rest of the travel industry is looking at YTB. This news stings for the other side – and I have a sneaky suspicion that what we’ve written will be twisted and taken out of context out of desperation to keep opposing views and perceptions in line.

Therefore, we have taken our entire article and posted it for your review.

We simply want to provide the entire article – and allow you the reader to formulate your own opinion and view. You have a mind and can think on your own if our view is valid. You don’t need someone else telling you how to perceive what we’ve written.

That’s called “brain washing”. ;-P

Enjoy…

~~~

We gotta admit…we’re absolutely LOVIN’ all the attention over YTB the last two weeks.

What better way to show the nay-sayers, cynics, and anti-MLM zealots that any speculation pointing to YTB getting out of the travel business, or that the company would just whither away to nothin’ is -

Well…

Wrong – AGAIN!

When news broke week before last and we saw how vague the Press Release and the SEC filing was – we were giddy in knowing that the travel industry simply wouldn’t rest until it figured out the mystery of Sixth Scott, and just who was behind a potentially $7.5 million deal.

Read this industry and these zealots like a book. ;-p

While some remain “stuck on stupid” – grasping at any excuse they can come up with or attempt to deflect attention to something they think could possibly disrupt this wave of positive news – YTB continues to show this industry how significant and valuable we are.

We have to give a shout out to George Dooley of Travel Agent Central. Those who were with us at the 2009 Convention, may remember that name. George interviewed us and posted an amazing article on YTB a year after the California Attorney General set his sights on shutting down the company.

While Sixth Scott was still a mystery to the industry at the beginning of the week, George was kind enough to print our side of the story once again to help educate the industry that what was happening to YTB would benefit everyone.

The most amusing part of the week was how some were certain that the “Scott” in Sixth Scott had some connection to the last name Tomer. Typical of how lazy, and sloppy they are – not knowing who to ask, or where to look – this new deal ended up looking really fishy to the usual cast of characters who ended up looking more like clowns when the real “Scott” turned up.

This news does after all involve an MLM. Therefore, a cynic automatically assumes that it can’t be a legitimate business deal. MLM and business after all, are a bad mix.

Finally, Travel Weekly set the record straight, and let everyone know that “Scott” wasn’t a first name – but a last name. Jeff Scott turned out to be exactly what we said he was. A long time veteran and top executive in the travel industry.

More amusingly, “unrelated third party” actually meant “unrelated”. (Imagine that??!!)

Here’s the thing…And we’ve seen this time and time again. Take a look at Jeff Scott’s comments about the Founders – and about YTB.

“Being a consultant in the industry, I’ve watched as YTB developed over the years and I’ve always been impressed by how they’ve taken all this controversy and changed things and made it effective,” Scott said. “Once you meet the founders and the people running this business, they are very impressive. We thought there was a huge opportunity with the numbers and a distribution channel like no other out there.”

Every single industry veteran who took the time to sit down and get to know our Founders and our people were not only impressed with what we have, they were blown away at what our model could do.

Those who incessantly slam our company and hang their hats on dwindling threads of justification and outlandish speculation have never taken that step. Frankly, they’re either too lazy, too scared – or more importantly, any real and open look at our company (instead of some fantasy swirling around inside their head) would change their perspective and therefore, destroy their identity.

We’ve said it time and time again. Time always has a way of shedding light on the truth. Predictions and speculation to the contrary are always ego driven. (And the travel industry appears to have it’s fair share of overly inflated and arrogant ego’s.)

If you’re smart enough – diligent enough – and have any true business sense (or even common sense) about you – you’ll always come out the other side victorious.

YTB continues to capture the spotlight – even today. But, you may be giving all the credit to YTB – which is only partly true.

Part of this spotlight goes to all the overly emotional and arrogant cynics, anti-MLM zealots, and nay sayers who speculated and predicted a totally different outcome. They picked this fight – we didn’t. A fight based on perception, myths, false claims, and rumors they have mistaken as reality instead of pure fantasy.

Frankly, we can’t think of a better way to say (or better yet – show) “I disagree” than someone like Jeff Scott who just put his money were his mouth is.

Please know those who wish to continue fighting don’t have to agree with it themselves.

They don’t even have to like it.

They do however, have to continue to deal with a travel MLM as part of this industry. It’s not only a very viable – but a very legitimate model that when run the properly and correctly, works in any industry it chooses.

With the news and attention YTB has received the last two weeks, it’s become quite obvious -

YTB chooses travel.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With

I gotta tell ya, for a company that some proclaimed as dead (or at least out of the travel business) it sure looks like YTB can still raise the hair on the back of some necks in the always opinionated – yet very amusing travel industry.

Everything from Attorney Generals who would finally shut YTB down to ZamZuu as a clear sign that YTB was getting out of the travel industry has been fired at this company. Frankly, I quit counting over two years ago how many times I was told that YTB was getting out or that they would be filing for bankruptcy any day. Basically, I chalked it up to the boy who cried wolf and wishful thinking with wild eyed speculation that would justify all the attention this little ol’ MLM has gotten over the years.

There have been a lot of words posted since Wednesday afternoon when YTB let the industry know via a press release that our travel division had been purchased. For me – and I’ll explain how and why here in just a bit – the words over the last week are pretty much meaningless. What I’ve been looking at a lot closer are the actions of the travel industry surrounding this news. Every major travel publication (even minor publications) has announced this transaction of YTB Travel Network.

Let’s face it – YTB still makes top billing for travel news.

Speaking of news and travel publications, I need to give a shout out to George Dooley and Travel Agent Central. I was checking my stats and traffic last night and found a number of hits and links from George who posted an article yesterday in Travel Agent Central. George was nice enough not only to link to this blog, but also quoted our YTB newsletter that we’ve been publishing for RTA’s and Reps for the last four years. George and I do know each other. He not only interviewed me but was kind enough to print my side of the story several years ago in this same publication during the 2009 Convention.

If you’re wondering, George isn’t a member of YTB. Nor did I forward him the article for his review. I’m still having issues with pin heads who don’t follow directions or think rules apply to them. Fears and phobias override ethics or boundaries where YTB is concerned. You delete or kick them out the ones who don’t belong or break the rules, and they find a way to show back up under another assumed name and e-mail address in order to get their fix on YTB.

Speaking of the hideous – and always opinionated anti-MLM zealots – they took to the blogs and message boards in a hurry. That cult was on this press release like white on rice – which tells me they’re still sleeping with one eye open at night knowing that YTB is still around. Most, as usual, react with the same old rhetoric and anti-MLM pile of horse dung. All the basic myths and legends surrounding MLM I’ve heard about since before I ever got involved in the business. Very little original thinking or logic is ever associated with this overly emotional group.

There was one however that reacted in his usual sloppy way last week – but then made an abrupt about face over the weekend to respond to the same message. For me, this illustrates perfectly what I’ve been saying for years about the anti-MLM crowd. Most of what you read is pure emotion and fear right out of the gate. You have to look deeper than just the words – but look at the activity or actions of the individual. They just blurt out whatever they’re feeling at the time without taking the time to think about what they’re saying or doing. Emotional charges appear to cancel out logic and rational thinking.

Ironically it points right back to last week’s newsletter we sent out and the very same communication from an unknown Director in YTB.

I’d link to the articles directly, but unlike George Dooley who believes this blog is “influential” – I beg to differ and have come to the conclusion this guy is a complete basket case. For the sake of documentation however, we’ve created two PDF’s for your review to point out how someone “reacts” and how they “respond”.

Last Thursday, when news broke surrounding the sale, here is the emotional reaction. Please pay particular attention to the bottom half of the copy and paste, which was forwarded from a Director to their team. The actual communication was sent from the YTB Home Office, and the unnamed Director simply passed the information along.

What’s so amusing to me (and trust me, it was a good hardy laugh) is that because this came from a Director, the overwhelming emotional reaction from the author of the blog was “OMG! They’re selling IATAN cards again!!”

Now, take a look at the response posted on Monday on the same blog, by the same author with another copy and paste of our weekly newsletter. This time however, the response is HUGE and welcomed sight that could possibly gain an opportunity that YTB could become a legitimate seller of travel.

The problem I have with these two posts is that the author is reacting and then responding to the same communication on two separate days. The only difference is that one came from a Director, and one came from our Newsletter. It’s the same message forwarded by the YTB Home Office.

Thing is – guys like John Frenaye are so emotionally charged and sloppy in their research and documentation that I don’t think he realizes that he’s provided two different perspectives to the same communication. (That is until he reads this.) Directors in YTB equate to “recruiting” – and that’s points to the core of all the issues YTB has had over the years in the travel industry. That single word makes their head swim and their stomach turn.

They just can’t handle that word for some unknown reason.

All I did was put the emphasis where I thought it should be – on travel. All this news is about YTB Travel after all, not the marketing side of our business. Yet there will always be those who can’t separate the two. Maybe they’ve never seen the two 1099′s we’ve always received. Some however, like John have signed up for the opportunity to recruit others and make money without spending a dime. Nobody that I know of however on that side of the fence has taken a real good look at the travel side of the business.

The reality is this separation takes all their justification and bizarre behavior away. It also puts them face to face with the reality that YTB isn’t dead – but a model that smart business minds see value in and are willing to pay top dollar for. (To the tune of $7.5 million.)

In the meantime – they’ll continue to dig, poke and pry into this deal. Spending an enormous amount of energy and time to figure out how they can spin this into something they can either justify or handle. We are after all talking about a bunch of MLM recruiters here. ;-P

Fun to watch and a pleasure to see that YTB isn’t dead after all.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

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If you keep up with YTB News, you’ve probably seen the plethora of posts highlighting a press release concerning YTB Travel Network and their new alliance with Sixth Scott. Those who were at Convention this summer heard about what was coming down the pike from YTB Travel Network. As it turns out, the key players for Sixth Scott were also at the Convention to check out the company structure, the numbers, the Founders and the culture they’ve created with thousands of RTA’s and Representatives all in one place.

As with any true business mind who takes the opportunity to really look closely at what YTB has – they liked what they saw. A distribution channel that only pays when that channel produces. With YTB’s incredible size and enthusiasm about travel, they didn’t just like what they saw – they loved it. For Sixth Scott, it was a very smart and strategic business move that will help expand their influence and objectives in the travel industry.

For long time Travel Agents in YTB like me, it puts me right back where I was prior to 2007, but with one major difference. I have years of experience under my belt not only selling travel, but in marketing that will benefit me and my travel business greatly.

You’ll always find a group of clowns in any industry who don’t have the proper tools and skill set to handle change or a new competitor. Because they can’t handle this change or increased competition, they end up making a lot of noise and do cause a disturbance with all sorts of shenanigans and stunts to distract the average onlooker. The problem with that type of hype and slandering is that it’s based on pure emotion instead of fact and logic. People can and do say all sorts of crazy things and make outrageous claims and predictions that you’ll find on the Internet.

I can assure you, these type of arrogant pin heads will not be happy with this new partnership enabling a Travel Agent such as myself access to all the product, benefits, and accreditation they have in the industry.

What they want is nothing short of pure annihilation.

On the other side of the coin, we have smart, savvy business minds in the travel industry that understand the power of a large sales force. Companies like Carnival Corporation, Pleasant Holidays, and Sandals resorts. Industry publication like Travel Weekly who has listed YTB Travel Network as a Top 50 travel company the last five years. Leading industry trainers like Marc Mancini who created our e-campus program for us several years ago and the late Phil Davidoff, a former ASTA President who offered support and training to our organization before his passing. Business owners like Debbie Maier and Mailpound who created a fantastic opportunity in marketing travel to our clients after visiting a Red Carpet several years ago. Debbie was completely blown away by our enthusiasm and our passion for travel. And of course we can’t forget Vicki Freed while she was with Carnival who participated in CLIA’s largest on sight training that industry accreditation had ever seen.

Both Vicki and CLIA were once again blown away by YTB’s enthusiasm and passion for travel.

It’s a shame that in every instance above, those who took a stance to support and help YTB Travel Network, were promptly slandered and attempts to shame them into submission was the order of the day by a bunch of overzealous Anti-MLM zealots who couldn’t handle an opposing view or perspective.

Makes me wonder if this new entity Sixth Scott who will now handle our travel bookings and travel support knows this and that’s why I can’t find any information about them?

I have to admit here that I’ve not had time to properly research this Sixth Scott company. An initial search on the Internet and a couple of phone calls turned up virtually nothing about this LLC. Maybe – just maybe, this could be done on purpose? An LLC is easy to form. It’s not out of the realm of possibility that these guys want to focus on expanding business, and not get mixed up with a bunch of crazed lunatics who I can assure you will have the spare time and most certainly spend the energy and resources to get to the bottom of who these folks are.

I however have a number of businesses I need to run – and frankly don’t have the time.

I’m willing to bet however – the overzealous crowd will make it a top priority because it produces a fear that YTB Travel Network and guys like me will continue to sell travel to the general public.

I’m also looking at the fact that this move is like all the slandering and brain washing that’s been done for the last four years has been completely washed away. We’re right back to where we were prior to the fall of 2007 when YTB Travel was taking the industry by storm with all the perks and vendors they’ve always had.

For those of us in YTB, this new partnership will have plenty. It will completely separate the marketing program we have from the travel program – enabling our marketing arm to focus on marketing (what it does best), and leaving the travel aspect of the business to industry veterans and experts.

Along with a sleek new look to the web site, with all the bells and whistles including group access, we’ll gain access to even more travel vendors including all the major cruise lines, tour operators, hotels, airlines and charter organizations, and best in class package deals at higher commission percentages.

We’ll also have a new specialized, in-depth training, that can show you exactly how to be successful – even if your new or have limited experience in the travel industry. The new entity will also help market your business, when to sell what, how to use CRM and client data, as well as sales techniques to create a more profitable business.

Industry perks will also be back in full force with IATAN accreditation just like before. (As always, reserved for those who actually earn it.) Access to FAM trips, inaugural cruises, and ship positioning cruises where available are all a possibility. A new A-list program will also be introduced in the near future for those Travel Agents who produce the travel required.

Yep, there’s no question this is great news for someone like me who loves travel and loves to promote travel and gets paid for doing just that. All the handcuffs and limitations the industry attempted to saddle me with because they can’t comprehend or get past the word “recruit” has now been washed away. As with any position or opinion, there will always be a different side. Thing is, I adapted and survived because like Sixth Scott – I understand good, basic business concepts.

That my friends is something that you can’t shame into submission, can’t slander with false claims and outrageous predictions, and can’t destroy simply because you’re too stubborn or too stupid to realize a legitimate, long term business model.

Consider this a reset – a way to go back to the future and show the entire industry how good and dominant a travel company can be.

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