Some time ago I wrote about an idea given to me called “The Happy File“. I created this file for special e-mails as a suggestion from one of my subscribers as a way to save all the compliments and sincere gratitude I receive to say “Thank You” for what I do. Every time I receive a thank you, a compliment, or gratitude as a direct result of something I’ve done for them – it’s moved to this file for safe keeping.

Yesterday morning, I got a “forward” from one of my subscribers that originated from one of the best (actually he’s not “one” – he “is” the best) internet markets and copywriters in the world. The marketer I’m talking about is a good ol’ boy from Macon, GA who is now living the good life in San Diego, CA named Frank Kern.

Frank is one of the most “real” marketers I’ve ever subscribing too. I fell in love with his honestly and style from the very beginning and he’s one of those guys that knows how to communicate to the masses – but makes you feel like you’re the only person in the world he’s writing too.

Be warned however, Frank’s personality isn’t for everyone because he’s so brutally honest and he pokes a bit of fun at like – stupid people.

Hey – kind of like me!

Anyway, my subscriber (who I don’t think even knows I also subscribe to Frank’s database) sent me Frank’s e-mail with a message that I exhibit “Total Coolness”.

Now let me explain…

“Total Coolness” isn’t about struttin’ your stuff around and thinking your all that. Total Coolness according to Frank is:

“never underestimating the power of being totally cool to people and doing good things for others. I’m not talking about being manipulative and lame. I’m talking about just being a genuinely nice person who actually gives a damn.”

More from Frank’s blog:

Picture this:

You’ve got a guy who subscribes to your “Cat Juggling” list. He wants info on how to get started in the exciting career of Cat Juggling. (The prestige!) So you send him a few videos about Cat Jugging and he digs them.

He still doesn’t buy your stuff, but he’s stoked you gave him the free videos.

Then you send him a pdf outlining a great step-by-step blueprint for really making it big in the exciting world of cat juggling.

Once again, he’s stoked. Loves it. Thinks you’re awesome.

You keep this up for another six months. All the way up until Christmas.

The guy gets his Christmas bonus check and the first thing he does is run home to your site and buys your Super Deluxe Triple Diamond Level Cat Juggling Bootcamp-In-A-Box!

It’s the most expensive thing you sell, and here’s this guy who joined your list AGES ago …happily forking over full price for it.

Why?

Because you were consistently cool to him. You were actually nice. You actually helped the guy out. A LOT.

That my friend is what you get from “Total Coolness”.

Over the last two and a half years, I’ve gotten more comments about how nice and unselfish I am for giving of my time, my knowledge, and my insight into YTB because of our Newsletter. There’s a TON of crap out there on the internet. (Big surprise there I know.) I not only write about news and events – I document it with third party links to add validity and substance. This thing is LOADED with information. If you’ve gone through my “7 Day Quick Start Guide” you’ve also seen all the free stuff I hook you up with. Free Video’s, Free CD’s, Free Seminar’s and Webniars, free e-books, and a free app that helps you hunt down the best bargains on the Internet.

Just last week, subscribers were hooked up with over a dozen free travel training webinars alone. They’re by far the most popular “clicks” in every newsletter that goes out.

When it’s time to buy, they buy because I don’t offer a bunch of junk. The trust is already there, the value is there, and when the solution shows up – they find a way to buy. It may be 6 months down the road, but they’re reminded of who turned them on, and the loyalty is unbelievable.

Don’t take my word for it – take it from a guy who’s made millions doing the exact same thing – Frank Kern.

Now Frank’s not a Network Marketer. He’s a copywriter and internet marketer. I’ve used a couple of his formulas however and they work like magic. (If nothing else – they work far better than the spamming I see from “network marketers” which is so lame and totally uncool.)

Frank’s doing – you guessed it – a free series this summer on marketing. All you have to do is cough up an e-mail address, and he’ll send you the first free report right away.

Frank’s irreverent, he’s bold, he’s funny and he’s filthy stinkin’ rich.

Oh…and one word of caution: Frank isn’t for the faint of heart – only serious marketers need subscribe.

If a redneck (and he talks like one too) from Macon, Georgia can do it – so can you!

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Every watch a scary movie and your heart starts pounding out of your chest?

Have you ever thought about why you do that? I mean it’s a movie – you know that – right? The people on the screen are actors and while nobody actually comes right out and says it; consciously you know that no humans were actually harmed in the making of that film. Consciously, we know that it’s all make believe.

So why does our adrenalin start to surge through our bodies, and our blood pressure rise when watching these actors on the screen?

Because your subconscious mind can’t tell the difference between what’s real and what’s imagined. Our subconscious mind is preparing us for the fight or flight response we have when watching. Subconsciously – that movie is very real!

The vast majority of what we do is subconscious. It’s why we can walk and chew gum at the same time without giving it a single thought. We just do it – seemingly without effort.

We’ve all learned how to do certain things that appear to be effortless now. Walking, riding a bike, swimming, even driving a car. When we first learned how to drive, we couldn’t even hold a conversation at the same time. All our focus and energy was focused on the act of driving. Today, we’re talking on the phone and texting while driving. Which I don’t actually recommend by the way, but see it done all the time. (And what’s with you women putting on makeup while driving?!)

The subconscious mind stores everything that’s not in your conscious mind. All your life experiences, the geometry you learned back in grade school, images of summer camp, to the piano teachers who use to bust your knuckles with a ruler for not doing your scales properly. Everything including your current belief system about money, and society in general all reside in the subconscious mind.

Whatever the mind can conceive and believe, it can achieve.
~Napoleon Hill

Bill Gates was only guided by a “belief” that a computer would be in every home. Those computers needed software. Some called him crazy; companies like IBM didn’t think software was where it was at. You couldn’t touch software – and most didn’t understand software at the time. To this day, the average computer user doesn’t have a firm grasp on computer code to this day.

But you don’t need to understand HTML in order to read this article. Just like you don’t need to understand how electricity operates to turn on a light switch. Nor do you need to know how a combustible engine works in order to drive a car.

My point here is that you don’t really need to know how the subconscious mind works in order to change your circumstances and beliefs. You just have to be willing to believe there is a better way.

“Don’t believe what you see – See what you believe.”

If you’ve been around YTB for any length of time, you’ve heard that before. And it works!

Let’s go back to the car example again. Ever see a car that you really – really like and want? Once you pick that car out it’s amazing how that car all of the sudden pops up wherever you look. It’s happened with every car I’ve ever purchased. When Mustang changed their model back in the early 90′s I fell in love with it and everybody was driving one. Same thing happened early at the turn of the century when Chrysler came out with the 300M.

Why is that? Because the subconscious has triggered a “Google Alert” that provide examples of that car at every possible turn. The cars have always been there, it’s just so happens that you’ve set an alert to provide examples for you without consciously thinking about it.

If it works for cars like this, could it work for clients or prospects for your business? You bet it could!

The trick is finding the desire and belief that it’s possible. You don’t have to know how, nor do you have to have the means to actually do it right now. However, like the movie example, your subconscious doesn’t know that you don’t have your first client or recruit. It’s primary job once you set that desire and belief is to alert you of the examples of a potential client or prospect. All you have to do is recognize that alert and act on it. Dr. Joe Vitale calls it “inspired action”.

Truth be told, this is the exact reason why people get lucky. They not only desire the outcome, they believe it’s possible. The only difference between someone like them and you is that they took action when the subconscious mind sent out the alert.

So the next time someone tells you that a belief or an intent is silly, doesn’t work or impossible. Remember that the subconscious mind can’t tell the difference.

And if you need reminded of that, go rent a scary movie.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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If you’re into learning and personal development (which we all should be – unless you’re one of those who think you know everything) the name Jim Rohn is probably a name you’ve heard of in a long list of teachers and philosophers during your journey. If your lucky, you have one of his books, tapes, CD’s, or DVD’s in your collection. If not – you most certainly should.

I just got word that Jim passed away on December 5th after an 18 month long battle with Pulmonary Fibrosis.

I was introduced to Jim many – many years ago just after I dropped out of college and started to break into the radio industry. After landing an internship with a local Top 40 station in Pittsburgh, a 20 year veteran took me under his wing in the industry. It was this same veteran that not only helped me master the craft of radio and audio editing, but this mentor was also responsible for introducing me to a company called Nightingale Conant. It was Nightingale Conant that turned me onto Anthony Robins, Earl Nightingale, Brian Tracy, Dale Carnegie and yes – Jim Rohn.

Jim Rohn has produced dozens of books, audio tapes and CD’s, videos and DVD’s and seminars. I still have some of his old tapes around the house. Many of them have since been torn up or broken because I flat out wore them out. Because I chose to listen to these tapes in the car while transporting myself to remote stations to polish my craft, I found myself being offered and breaking into larger and larger markets. Jim was instrumental in my journey and progression in the radio industry. Jim was even partly responsible for my decision to go back to school years later, when I was older, wiser, and ready to study. (Thanks to what he taught.)

It wasn’t until I got involved with YTB and the MLM industry back in 2005 that I actually saw the impact Jim had on so many lives. One of the reasons I appreciate the Network Marketing industry as much as I do is because just about everyone you come across in this industry also absorbs personal development and professional growth books like Jim’s. Many not only know the name Jim Rohn – but often quote many of his classic one liners and teachings that are so practical from this highly regarded and loved “Business Philosopher”.

Thing is, Jim Rohn didn’t really teach MLM, marketing or sales stuff. Although the foundation of MLM is helping other people either achieve or get what they want is a philosophy that Jim taught. His words however, were more common sense approaches to making yourself a better person. Jim was also really big on increasing your value in the marketplace. Those involved in MLM appreciate how important it is to learn and grow – and the industry certainly supports those who take the time to educate and learn on their own.

“Formal education will make you a living; self-education will make you a fortune.”
~ Jim Rohn

Jim has helped millions set their sails with knowledge and understanding. When the winds appear to pick up or change direction, the ones who have learned to stay the course are usually the ones who succeed in this life.

Jim had five major “Pieces To the Life Puzzle”.

• Philosophy – how you think
• Attitude – how you feel
• Action – what you do
• Results – measure often to see if you are making progress
• Lifestyle – the kind of life you can make for yourself out of the first four pieces

Master these and watch your life change drastically – for the better.

I’m still a work in progress, but thanks to Jim and his teachings – I’ve accomplished far more with being introduced to him than I would have without him. His words and ideas make me a better person – and for that I am grateful.

We lost a good one this weekend. Although I never actually met the man, his tapes enabled me to learn much about him and I felt like he was a friend. I’m sad to see him gone, but his books, CD’s and DVD’s will live on forever.

He left this world a far better place because of it.

Thank you Jim. You always led by example that helping people was were it was at – and you certainly helped me in more was than you will ever know.

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People ask me all the time how I can stay so optimistic and calm when there is so much negativity going on. Most of it comes from experience and the way my life has always been. Albert Einstein wrote in his book The World As I See It, “The most important decision we ever make is whether we believe we live in a friendly universe or a hostile universe.”

Living in a friendly universe doesn’t mean I don’t have problems that can not only come out of nowhere, but upset the apple cart. The trick is dealing with and resolving pressing problems and issues in a healthy manor. While I could write a book about it, I’d rather leave it to someone who already has. Besides, Brian Tracy’s experience and expertise in the field far exceed my own. I’ve read many of Brian’s books and while I’m still far from perfect, he’s a big reason I am who I am today.

When I saw this come in via e-mail, I thought of all the people who are in their own “Crunch Point” right now, and wanted to offer this as a possible solution to help break through those unexpected problems and obstacles that come our way.

Here’s what he said about Crunch Point. (And if it resonates with you, like it did me, there’s a link to buy the package at the end.)

Crunch Point

It’s like things that go bump in the night. Only in this case it’s about things that go bump in your life.

No matter what you do, unexpected problems are sure to pop up. One minute things are rolling along smoothly then BAM! All hell breaks loose.

The economy is kicking you below the belt. You just lost your job. It’s not fair! You’ve worked hard yet things just seem to happen when you least expect it.

Unexpected personal and financial problems can hit you or your business at any time. Suddenly you find yourself up against the wall. You feel like you went from 100 to 0 miles per hour in sixty seconds.

Now you’re in a crunch.

What you do next is vital if you want to survive your challenge. You can freak out. Cop out…Or face it head-on in a cool, relaxed and stress-free way. The choice is yours.

When I first started out in business, I faced many challenges. Not all of them were expected. What seemed overwhelming at first gradually became less severe as I learned how to deal with each situation effectively.

Sometimes it seems like challenges come rapid fire one after the other. Just remember none of these problems are your fault. Life happens to all of us.

After years of putting out fires and coping with unexpected crises, I developed a system for dealing with the inevitable life and business emergencies we all face.

During this time I created Crunch Point as a way to help me cope with these annoying situations. Now you can benefit from my experience. You don’t have to do it alone.

Remember it’s not the situation; its how you perceive it and more importantly how you deal with it. If you let it get to you emotionally it can eat you alive. Your personal power comes from controlling your response.

Sure it sounds easy to say but you and I know it sure doesn’t feel that way.

In my book Crunch Point I give you 21 proven ways to overcome any crazy situation you may be facing. Personal or financial it doesn’t matter. You will be in control of things now.

Imagine yourself:

• Taking control of any situation–You are in charge, feel the power
• Staying cool and rational while others are falling apart–You are in control
• Identifying and removing all obstacles to resolving your problem–No roadblocks
• Dealing with your problems quickly and effectively–Get on with your life
• Developing unshakeable confidence and courage–You are unstoppable
• Generate cash-flow to solve your financial problems–You are stress-free
• Knowing when to cut your losses and walk away–You are a savvy business person

Whatever inevitable and unexpected problems may arise in your future you’ll be ready. Why waste your valuable time trying to figure it out on your own? These proven techniques have worked for me and they will work for you. I guarantee it.

The best part is you can start right now…

I’m making a limited number of my Crunch Point book available to you, my valued reader.

But wait, there’s more.

Act now to get the key to quickly dealing with any problem that comes along–you’ll also receive 5 valuable bonuses worth over $110 for taking action now.

This is your only chance to get your hands on this exclusive bonus-filled package. Don’t kick yourself for missing out on this.

There’s no time to dilly-dally. You’re going to have to move decisively. So please don’t hesitate. Not even for a second.

You do want to survive your next Crunch Point…Don’t you?

Reserve Your Copy Here.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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I was talking to a woman around the New York area late last week. She found my web site after doing a search and requested more information. I followed up with her and she mentioned she was actually looking to go back to school to become a travel agent. After asking a few more questions I found that she had been arranging family travel plans for some time and had a lot of people who used her as a resource on where to go. She had become frustrated with her own “brick and mortar” agency because she could actually find better deals on the internet than her own agent.

I mentioned what my wife and I have been doing with YTB Travel and Cruises and how I could actually get her up and running as her own referral agency, and supply a plethora of information on how she could book this same travel without spending hoards of time and expense in school. After sending her a few links on industry certifications that I know of, and have taken, she sounded very interested in our business model. Both she and I were certain she would get started with us late last week.

I got an e-mail from her Monday:

“Thank you for all your information and answers to some tough questions. After careful reading and consideration and conversations with some people locally I have decided to obtain a degree in Travel and Tourism Hospitality Services at our local college.”

WHAT?!! She more than likely ended up getting that advice from the same agent who couldn’t find the deals she could find on her own! She will also find out very quickly like I did that people who can…do, people who can’t…teach. I’m also willing to bet that she will find out like I did, she is far more intelligent than any of the teachers she will run into. Than why is she listening to others instead of me? Because she’s been trained like I was from a very early age that going to school is the only way to go to get ahead in life. She simply doesn’t know what she will be learning when she does go back to school.

She is looking for know-how, and isn’t aware that travel agent schools are designed, primarily, to train low-paying, entry-level employees for travel agencies. Consequently, travel agent schools concentrate on dull, rote tasks like using a computerized reservation system. Furthermore, travel agent schools do not teach you how to think like an agency owner or how to get out in the community and sell travel. That’s because travel agent schools are designed to serve the needs of storefront travel agencies, providing them a steady stream of entry-level employees who will sit at a computer screen all day and enter orders.

Travel agent schools also don’t go out of their way to teach you that selling cheap, point-to-point airline tickets is no way to get rich quick — or to get rich at all, for that matter. Once again, this is because travel agent schools serve the travel agency business first and foremost.

I ended up wasting 2 years of my life and over $40,000 with nothing to show for it but debt and depression after doing the same thing. I went to school for Audio Video some years ago. It wasn’t until I got an internship at a local radio station in Pittsburgh that I found mentors, not teachers, who were willing to teach me all the tricks of the trade FOR FREE. These men and woman had actually been working in the field of my choice for 15 to 20 years and I learned more from them in 6 months than I did two years sitting in some class room. They also had the connections I needed to get my own gig in radio and by the time the other classmates got out of school, I was already established in the same industry they were trained for.

Every year hundreds of thousands of people aspire to participate in this business transaction called “college”. We have graduating seniors in high school all this month and next who will be listening to their parents and friends to do the same thing.

I’ll give you $80,000 and 4 years of my life, and in return, I get to scramble for a JOB that starts at $32,000 on the high end.

AND PEOPLE STRIVE FOR THIS. Corporate America has done a GREAT job at selling the public that this is a really good deal! That “college” is the way to go!

Well here’s the truth.

As a business owner, I attended a free Sandals Seminar on Tuesday of this week here in Atlanta. The top executives of the company trained my wife and I on the benefits of booking family vacations, honeymoon packages, and large corporate events with their resorts. I make more money, and save money earning free nights at these beautiful resorts selling these packages! This bright, intelegent woman will spend her time and money sitting in a classroom learning how to book airline tickets for pennies for someone else.

A college education does NOT teach you how to make money. It teaches you how to become a productive part of corporate America. It’s a training camp for the next participants of the rat race. They are nothing more than “employee farms”. They don’t have your best interest in mind. You are a product. You are nothing more than low grade human fuel for the guy who started the company.

And you will continue to pay the ultimate “stupid tax” for the rest of your life until you wise up and take matters into your own hands.

If you want to pursue a life in business, college is a scam. If you have dreams and desires to make a 6 figure income, why do we listen to people who don’t make that kind of money themselves? Until you find MENTORS like I did in the REAL WORLD, you will never learn what you need to make it in any business.

Like I said, this was a very smart woman, who is simply misinformed about which direction to go when it comes to learning about the industry of her choice. If she’s as smart as I think she is, she’ll soon realize that what she has been told by others she knows and trusts is not the way to go.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

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