Last week I told you how I picked up on “issues” the Better Business Bureau was having with their new grading system. It appears that the BBB is getting some very poor grades of their own based on a web site I linked to which laid out a very convincing case that the BBB isn’t what it once was. It’s clear that Better Business Bureau has compromised their ethics and lost the trust of the business community – and now it’s reaching the consumer.

Low and behold, day before yesterday I started to get hit’s from this site and inquiring minds like mine wanted to know what was going on.

As it turns out, the author, who goes by the pen name Jimmie Rivers put a link to my article on his home page as yet another example of someone who’s fed up with the current grading system and believes there needs to be change. He’s also changed the home page considerably with a call to action and a bold statement that “Criticism against BBB mounts as protests go viral”.

He goes on to state his mission of the website:

bbbRoundup was always designed to be a central hub for resources dedicated to taking the “good fight” to the Better Business Bureau, hence the name roundup. The list continues to grow and will be added to as occasion warrants. Additionally, this list of resources will permanently occupy this homepage placement. With the help of our friends in the United States and Canada, here’s some great websites:

Wow! When a site like Ripoff Report has a couple of pages slamming the BBB, there’s definitely a problem. Not that I take anything from Ripoff Report as authentic or insightful. (Are you kidding me?) I just find it comical that the type of individuals who post there, are the exact same ones who would use the something from the BBB as a viable source to improve their stance that something is a scam.

Jimmie admits, and I would agree, that the grass roots effort has taken some time to gain momentum. My guess is that it’s because the BBB does have the perception of being one of the nation’s leading consumer advisory groups in the nation. They’ve been around a long time, (since 1912) and there was a day when people could look to them as a viable source regarding the quality of a business.

That all started to change when William Mitchell, CEO of the BBB chapter took on a charge of an A+ through F grading system four years ago in Los Angeles, California. As it turns out, that’s where most of the attention and criticism of this grading system resides. I know it’s hard to believe, but Disneyland, one of the world’s premier destinations for families all over the world, at one time had an “F” rating. All it took was a grand total of 30 complaints out of millions who visit there each year.

Jimmie is an Emmy nominated, and former CBS affiliate news director in a top 20 market. The reason for the pen name is because Jimmie doesn’t want to be harassed by the BBB, although they’ve attempted to reveal his identity on several occasions. The BBB obviously doesn’t take him very serious or a viable source for information. (Can’t imagine why!) However, enough of his journalist colleagues with real names and faces point to Jimmie and consider him insightful and valid with the information found on the bbbRoundup.

For me, it’s kind of a kick to have someone of Jimmie’s stature think enough about what I wrote to link to it. Kind of like George Dooley this summer during Convention. (Or the call I got from Rob Snyder and the article I wrote about Ignite.) I’m just glad I could do my part in helping to right an obvious wrong here.

But we need more than just a couple of news articles and blogs exposing the ethics of the BBB and how lame this new grading system is. We all need to do our part, and here’s where you can help. Jimmie has a petition that’s been growing slow and steady since he put it up. Sign it. (That is if you too feel the BBB needs to change it’s membership and grading practice.) An Attorney General and a U.S. Representative question new BBB grading system and this is just what they need to gain traction in getting some real change pushed through.

My hat’s off to you Mr. Rivers, who ever you are. Keep up the good fight. There are good people that support your efforts.

I just want to do my part in helping it go viral.

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Do You ZamZuu?

That life is boring at YTB. ;-P

I apologize for not getting something out sooner – the kids had early release the last two days and we had projects planned. I also have a business to run and don’t have the vast amount of time in my profession that others apparently have. I have however been trying to sort out fact from fiction from various sources I know and trust via phone since the latest episode of “Days of YTB” has hit cyberspace.

Before we get started…I think it’s appropriate for the proper background music due the nature of what’s happened this week. For your listening pleasure, I’ve resurrected an oldie but goody that I’ve used before when there’s so much talk about YTB.

Apparently there was a mass exodus of wackos over the last 36 hours that have put out some pretty outrageous stuff. As usual, those of us who have a firm grasp on the situation are left to clean up the mess. Due to time restraints, I need to warn everyone that I have not read – but merely heard some of the rumors I’m about to squash. Therefore, please understand that some of what I might comment on – may not have ever been written in the vast space we call the internet – nor can I reference just who said it.

The following is a list of what I have heard and what I know to be true.

YTB’s CFO, John Clagg has resigned effective February 2nd. I’ve heard of various scenarios on how this came about. Some reasonable and some outlandish. The reasonable would consist of being burned out. With what the company has gone through since the California Law Suit was filed the day before the 2008 National Convention, and a new CEO who has a keen eye on the companies bottom line – it’s understandable that it would drain anyone.

Another reason I’ve heard is that John saw the writing on the wall – meaning, YTB isn’t going to make it.

Please…

One, the company has secured a $650,000 loan based on the expectant sale of the former home office located at One Country Club Drive. Which is odd – because it’s been widely publicized for years on various boards and blogs that YTB doesn’t have any assets to speak of. (Who knew?)

Two, it was announced on a company call yesterday, and corresponding documentation will be available to the field of some 300 $1000 Quick Start Bonuses will be in mailboxes across the country today. The ZamZuu e-commerce platform announced at the Coach’s Birthday Bash in early January has provided a much needed stimulus package for the field. When the field is making money, the company is making money. The enhanced commission structure enables the average person to attain a bonus, and that builds momentum.

You certainly don’t need to be a CPA to understand that cash flow isn’t the current problem at this point in time. (Still tight, but there is light at the end of the tunnel.)

An interesting observation from some time ago – I remember the exiting CFO being chastised by critics as “unqualified” for the position. It’s rather convenient that the ridicule and lack of qualifications are quickly tossed aside now that John has decided resign. I just love how folks can play both sides of the fence when a new position appears to benefit them. Happens with Directors too. All of the sudden these liars, scammers, and cheaters suddenly turn into Saints simply by leaving the company for another.

It would make any John Kerry supporter proud.

While there is a rumor of massive trading from our Directors due to this news, I’d hardly consider 29,300 shares massive. While John did resign on February 2nd, it was well after the closing bell on Tuesday. (3:00 Central time) I’ve never really understood just why this type of rumor persists with our Directors. I just chalk it up to ignorance and a way for critics to create more drama. Day traders have a ton more fun with this stock than any Director. Due to the timing of our CFO’s resignation and how suddenly (although not surprising) the resignation developed – nobody had any chance to benefit one way or another from this news. Based on the volume, between the verbal resignation and the release of the 8K – the numbers certainly don’t indicate insider knowledge.

Current CEO Robert Van Patten will fill in as interim CFO of the company until a replacement can be acquired. Mr. Van Patten is well equipped to fulfill the roll as CFO for YTB International, and has been in charge of much larger corporations in the past. His leadership is the largest reason why YTB has been able to acquire – all be it small – profits the last two quarters even with revenue down in 2009.

Another rumor floating around is that Ron Head, YTB’s Master Distributor has been terminated. While this may be the case after a thorough investigation – at present any word of termination is premature. Ron has I’m sorry to say been suspended due to possible cross recruiting.

If I’m getting e-mails and calls from every Tom, Dick, and Harry about the next “Big Thing” I can’t even begin to imagine what kind of carrots our Directors are seeing. How much greener the pastures are – how well everyone BUT YTB is doing in this economy – or all those “special positions” reserved for “true leaders” in the industry. I’ve seen and heard some real WHOPPERS in regards to rumors about what’s going on with YTB – including one I’ll mention later – that aren’t created by critics of MLM – but other MLM companies to lure people over to their company.

Attaining a Circle of Champion Director from YTB is a HUGE feather in the cap of any company because – as we all know – YTB created massive amounts of income for those who went to work. So much so, it caught everyone’s attention. Especially in an industry that understands and wants “recruiters”.

A personal note here – and this has nothing to do with Ron or any specific Director who has since left YTB for “greener pastures”. I have yet to hear of see any of YTB’s former Directors leave and actually stay with the next best thing they left YTB for. Several Directors that I know of have been with several different companies since leaving YTB and I can’t think of one (NOT ONE) who is currently better off today than they were the day they left YTB. Nor, with the exception of Corr, who just launched his new venture this week, is currently with the same company they moved on to.

That’s not to say they won’t be able to find another home. For some, I sincerely hope they do. It should be noted however that all of the fanfare up to this point has been nothing more than a passing fancy for every single Director who has left YTB for the next big thing.

Another very curious rumor floating around was that Coach, Scott and Kim were forming another MLM. Honestly, I just can’t wrap my head around this one. Critics, I could understand – they’ve always thought that our Founders would eventually call it quits. Some speculated retirement on some remote island with all our $50 checks in tow – while others speculated another industry entirely to rape and pillage. I’d expect that kind of stupidity from them.

It appears that rumor has also been squashed as Coach has been appointed the newest Master Distributor of…

Wait for it…

YTB.

Sigh…Coach will be recruiting again and honestly, it’s what he does best. I realize that frustrates some, and I know the fears and phobias surrounding the word “recruiter”. People slap that word on me all the time – and truth be told – yes, I do recruit. I recruit for Carnival, Princess, Sandals, Collette, Delta, Air Tran, Holiday Inn, Avis, Sears, Home Depot, Best Buy, and YTB. (Among others, but you get the idea.) We all recruit in some form or fashion and I fail to see what the concern or deal is when it comes to word “recruit”.

I can only hope that at some point in time they come come to grips with their “issues”. But don’t expect me to own that type of stupidity and fear just because it makes someone angry or bitter. The heightened outbursts and emotions I see reflects more about them, then it ever will me.

In closing, for those of you in YTB for reasons only you have a right to decide and place judgment on – don’t lose your focus or the sight of your dreams. Many of you got into YTB to sell travel and/or e-commerce. Others have found a new spark in the e-commerce platform that has triggered bringing people into a very promising opportunity that like travel a couple years ago was attractive to the masses.

If you’re like me, you see all the deposits waiting to turn into cash when these vacations are consumed this summer. Like the company, you need to think long term and tighten up to stay in the game in order to capitalize on the deposits your sitting on. Others saw checks in the form of cash back this week for doing what you already do – shop. More of the same is coming on the 11th when the residuals for being a business owner are sent out not only for your own shopping but all those who shopped on your sites.

By the way you realize they too got cash back checks this week from their own shopping experience with ZamZuu right?

Call them up…ask them if they think this works.

I got to tell you, it’s a much better alternative than searching the internet right now, trying to get a feel from a bunch of cowards who don’t have the guts to put a real name behind what they plaster all over the internet or talk about on the phone.

Because I had another post scheduled for today, it’s been bumped to Monday. I think you’ll like it and it drives home why ZamZuu is right on mark and why big name companies are going to a model just like ours to sell their product or service. You don’t want to miss it!

Hope to see you again on Sunday in your e-mail box with this week’s wrap up and the Just Picture It Now Newsletter.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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Do You ZamZuu?

I received my ASTA SmartBrief this week and was floored at one of the columns highlighted in this weeks mailing.

Before I move forward, I need to put out some sort of warning here that readers should not be drinking any type of liquid at this point in time. (All the sugar in your Kool-aid will ruin the monitor and cause the keyboard to stick.) When you find out who the author is, you’ll be just as surprised as I was. (As others have asked if this is the same now famous critic of YTB we’ve all come to know – but not actually love.)

Truth is, if there’s anything going on about YTB, you’ve got to know at this point in time that John Frenaye isn’t far behind. He’s pretty famous in our company for trolling the internet on anything YTB. It makes no difference if it’s one of his peers in the industry, a District Judge, an industry Power List, or an articulate member of YTB – John has an uncanny way of coming up with a “Yeah-But” or a “Look over here” piece to take the focus off the main subject and point you down a road that conforms to his own perceptions and beliefs.

Although this article is riddled with some pretty absurd perceptions of how MLM takes things to the extreme, you can judge from you own actions and experience if it has any value. Personally, I’ve never lost a friendship over YTB and nobodies ever vowed to never speak to me again. Furthermore, I’ve never been approached by anyone about any opportunity while standing in line at that grocery store.

We can simply kick those perceptions to the curb for the time being.

I do however, have to give John some credit for pointing out some very basic and solid business skills that MLM does in fact excel at. Based on my own experience with YTB, my business looks very much like his “traditional business” in every aspect. Based on those of you I personally know in this company, I think you’ll agree that yours does too.

All the snide and exaggerated comments and perceptions aside – there is something for the new recruit here to learn about why MLM works.

Referrals are as simple as John says they are. Do you know anyone who might be interested in selling travel, or picking up some extra income on a part time basis? The beauty of MLM is that you work when you have time. It’s not like a regular part time job that you have set hours, and quotas that you need to meet. Which can also be a problem for some – because it’s far to easy to think you don’t have time. The vast majority of our company work YTB on a part time basis with regular jobs and families to tend to.

Think about it…doesn’t asking for referrals sound much more attractive than hounding someone in line at the grocery store? (Who’s really tried that anyway?)

When it comes to followup, the company has a very cool system in place called the YTB System. I’ve used something similar to this my entire carrier with YTB. Not only does it capture qualified leads for you, but also notifies you when a prospect has looked at the program. Notification are also sent when they’ve returned and what they’re looking at while on the site. Using a system like this allows you to sort, not chase. For those who work YTB part time, this puppy is a real time saver. You’ll find yourself working with and talking to qualified prospects who are truly interested in what you have.

It’s all about working smarter not harder. However, the entire system is wasted if you don’t follow-up. It doesn’t have to be nearly the nine times John talks about. (I personally only spend half that much time before moving on.) But the money truly is in the follow-up.

Lastly, I’ve never seen a company with more products, or more streams of income than YTB. All I bought 5 years ago was a booking engine to sell travel. I was also given the opportunity (meaning it was a free opportunity) to sell booking engines as an added stream of income. Today, I’ve got something for hunters, golfers, newlyweds, and with the addition of shopYTB, just about any other product under the sun. If it’s available online, I probably have it. Heck, I’ve even got beef jerky if that’s what you’re into. (Or in John’s case – girdles!)

Yes, I know there some ribbing going on about that sort of thing. Honestly, neither the jerky or the girdles get me all that excited. But I’m certainly not going to knock the women of YTB for going nuts about girdles. (I know better – and if John was still married, he probably would too.)

These skills, principles, and the model really DO work. It’s why Avon is still around after more than 120 years. It’s the same reason Earl Tupper pulled Tupperware off store shelves in 1951 and has been sold via the MLM and the Direct Sales model for almost 60 years. After a decade of selling Nutrilite Products via MLM, two guys founded the American Way Association in 1959, which we know today as Amway. (Amway now owns Nutrilite Products Corporation.) In 1963 Mary Kay Ash started with 9 “beauty consultants” which today has expanded to 32 countries. In 1977 a good ol’ southern boy for Georgia founded A.L. Williams and just two years later, J. Lloyd Tomer joined the group just before the company outsold the entire insurance industry for 7 straight years in a row during the mid to late 1980’s.

And today you have a little company based in Wood River, Illinois who has been able to sell $424 million in travel in it’s 8th year in business.

There are hundreds of companies who sell via this model because MLM does have it right. (Take a look at the DSA list for more than 200 of them.)

True, it’s sad that John and others can’t seem to get out of their own way at times when it comes to some of the ridiculous and outlandish beliefs. Just remember, don’t take it personally. (Unless you’re the one person who pestered him in the grocery line. ;-P)

Truth is, MLM is more like their traditional business than they’ll ever know.

The only difference is some get that, and some don’t. 

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Do You ZamZuu?

You’ve probably figured out that I enjoy writing. I started blogging back in December 2005 and because I enjoy the activity, I’ve not only kept up with it, but expanded my writing over the years. Almost two years ago I started a YTB newsletter that goes out each and every week to thousands of subscribers. About 9 months ago, I was invited to write for Examiner.com, and added that to my list of weekly writing. For some, that might seem like a lot of work, and while I do spend time typing away each week on this keyboard, I hardly consider this “work” because I enjoy it.

I’ve been consistent about my writing and created a ton of content here on the internet. As a result of those two factors, I’ve gotten some pretty solid exposure and page rankings on several different topics. To write something, and then see it indexed on Google less than 20 minutes later can be a real kick. Most bloggers would die for any type of ranking on Google, let alone first or second page views. 

I can’t think of another format (that being the internet) where an average guy like me can create a following because of its open source and the way search engines index and pull up information on any topic you could imagine. Think YouTube, BlogTalkRadio, and the millions of blogs out there that generate millions of clicks each and every day. Each medium giving the average Joe a place to share his or her ideas and subject matter.

For some, that’s part of the charm. For others, it’s a real threat.

Examiner.com was created for those looking for a local angle. Examiner’s slogan states “insider source for everything local”. Topics range from bar hopping to the latest attraction at the zoo. These niche topics and markets have created a staggering amount of content on the internet, each with its own niche both by location and subject. Would the vast majority of the information found on Examiner.com be considered “newsworthy”? Hardly. But I don’t consider Tiger Woods, Sandra Bullock and Weezer “news” either.

Time Magazine (and I would assume other news organizations) have taken notice on how well a bunch of “Pro-Am’s” (not yet “professional” writers, but not “amateurs”) have overtaken first and second page search rankings. Other news organizations also compete in part for Google, Yahoo!, and Bing page rankings to garner readership on the internet. Low and behold, one “Professional” appears to be a bit upset that a bunch of “Pro-Am’s” are getting better search rankings than they are.

As someone who doesn’t have the kind of money Time, CNN, or any other new conglomerate has, you learn things when writing on the internet. Tags, categories, key words, social media and linking all help attain visibility in this massive space. Content however is still king when it comes to the crawlers and spiders finding you and then prominently placing you in what’s known as organic searches. When I made the switch over to hosting my own blog with WordPress a little more than a year ago, I brought all three previous years of content with me. Because of that content, the new Just Picture It Now blog was not only picked up, but indexed within a period of days instead of months.

A bloggers dream come true.

However, getting noticed on the internet does have drawbacks. Attaining visibility also means that your going to attract some readership who frankly don’t agree with your point of view or the company you keep. Because their opinions are obviously more important than yours – often times they’re going to tell you so. And I can tell you from personal experience – it can be down right nasty and bizarre at times.

If you’re not ruffling a couple of feathers – you’re simply not doing a very good job of getting noticed. Look at YTB. Here’s a Travel MLM that’s name is probably more recognized in the travel industry than three quarters of all the other Agencies out there. Not only is it a household name for most who work in the trade, it gets the entire industry in a tizzy every time these three letters show up in a publication. (Just look at the ridiculous communication and emotional outbursts in Travel Weekly’s latest YTB article if you’re not sure how emotionally charged the subject is.)

But like the travel industry, news media has also changed due to the internet and how stories and content is consumed. If you’re like me, you can’t stand main stream media because of it’s bias, the lies (mostly by omission), distortions, and often ulterior motives that many in the mainstream media adhere to. Let’s also not forget how they attempt to create a stories with the way they badger and quarry certain topics. I found the Tiger Woods fiasco a complete sham with the way they sensationalized his accident.

All done for some sort of story and the almighty buck.

And that my friend is what it boils down to here. There is gold in the form of ad revenue from the thousands of topics and millions of articles written on the pages of Examiner.com. Like Network Marketing, there is also power in numbers. According to Time article Nielsen ranks Examiner.com as the fastest-growing Internet news site in the U.S. I can also tell you that Alexa ranks Examiner.com higher than Time.

Which brings us to the question of just how this happened. It certainly wasn’t money. (Examiner.com doesn’t pay but a penny per page view on average.) No it was something much more powerful and effective. Grass roots efforts using social media like Facebook and Twitter and the relationships they create make Examiner.com a force that mainstream media simply can’t create or compete with.

For me, I’m getting another kick out of David beating out Goliath for the time being. Examiner.com is still very young and has some growing up to do. (Both from a corporate side and a truly personal level.) I think it has a good shot of finding it’s own voice however – based on the model and the passion it’s writers have about their particular interest and topic.

One things for sure; the time has come for Examiner.com. Good or bad, people are taking notice and that creates even more readership and popularity. Some I’m sure will be picked up by the same “news organizations” who are starting to poke and pry. (There are some really good writers on Examiner.com) Others don’t have the stomach or self worth for anyone to criticize a single thing they do, so they’ll probably just quit and find another, more respectable place to hide. Some will take an “I’ll show you” approach and start polishing their craft, or contributing to others on how to be better writers.

Me…I just love to write – and thanks to the internet, this blog and Examiner.com I have an outlet to do just that. If you like it – all the better. If not, don’t let the door hit you on the way out.

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Do You ZamZuu?

I guess I’m extremely callous. After all these years of reading Anti-MLM Zealots perceptions, predictions, and outright exaggerations about life and how they perceive this world – I can pretty much count on the exact opposite view or perception being the one that’s accurate. As a marketer and online entrepreneur, the last few months have been rather interesting as I’ve read, watched, and gained insight to the new FTC Guidelines concerning Blogging, Affiliates, and Advertising that went into effect yesterday, December 1st.

It might surprise you that advertising guidelines haven’t been updated since 1980 – which we all know is long before most of us even had a computer in the home or at the office – let alone internet access. Needless to say, these new guidelines for the internet have been long overdue. For some who like to live on the edge – like it or not – their way of doing business needs to change or they’ll face some hefty penalties if they don’t.

What’s so astounding to me is the reaction of a few really valuable bloggers, affiliates, and marketers, and what they have done recently because of these new guidelines. All of the sudden they’re running scared – some to the point of ending their blogs and affiliate programs because they’re fearful of what the FTC might do. Why? Because they’ve bought into all the fear mongering, half truths, myths, and flat out lies about what the new guidelines from the FTC are actually designed to do.

Based on what I’ve studied over the last few months concerning these new guidelines – those of us who have been doing business ethically and properly, have nothing to worry about. A simple disclaimer that states “duh – I get paid when you purchase from this link on my blog” (or something to that effect) will cover most of what you see on a blog like this one.

Yes, I know that adds (like the ones to the right) are painfully obvious. It might surprise some that there are people who take issue with the concept of sharing a portion of what they purchased with the person who introduced them to the product. YTB and other Travel MLM critics provide a perfect example of this type of stupidity and wealth envy. The thought that I get paid commission when I simply point someone to my “Booking Engine” and receive actual money when a service or product is purchased from my site is unethical and deceptive to them.

Why? Because in their mind I didn’t do anything that warrants a commission. I didn’t “work” for that sale in the same way they’re familiar with. They call it lazy – cheap – and a scam.

Look, I’m a marketer and entrepreneur and I use various marketing materials and subscribe to various entrepreneurial publications and sites. I’m going to obviously write on occasion about these materials and publications that I like. Why they’re a benefit to me and possibly you. If you find a link to the material, publication, product, or service – there’s a very high probability that it’s an affiliate link and when you find that the benefits, services, products that I talk about will benefit you as well – if you purchase the product like I have, I’m going to receive a commission for referring you to that product.

Now I know that the vast majority could of you care less about me and what I make because every single one of us (including me) are selfish and more interested in our own features and benefits – and what the product is going to do for “me”. (In this case “me” actually means “you”, not “me”.) However, there are those who believe it would be deceptive – unethical – immoral – or otherwise fraudulent that someone would be paid for writing and promoting such products without actually telling you that they are getting paid when you purchase these products, services, publications, or materials.

So let’s just cut to the chase here, and tell you that I believe that I provide a very valuable service and product with both this blog and my weekly and monthly newsletter. While I do enjoy and find writing extremely rewarding and gratifying – simply writing without adds, products, services, and other materials in hopes that you will find value and eventually purchase them for yourself, producing income for myself and my family – this blog and newsletter wouldn’t garner the type of quantity and quality that it does because it wouldn’t be worth my time and energy.

The bottom line here is that you’re going to have to tell people upfront that you’re going to be paid or that you received a perk (free copy, or promotional piece) when you write about these products from here on out. For the vast majority of people, they’ll not only find it refreshing and incredibly admirable (which in turn adds more credibility for you) but it helps build your relationship with your readers and subscribers.

For those who have the wealth envy complex and issues with an average guy like me actually obtaining monetary compensation or a perk for writing may never understand or accept this concept or technology. You simply need to accept and understand that their fears and phobias are their own.

If you want a very good overview and explanation of what these new guidelines consist of and what they mean to you as a marketer, blogger, and affiliate the best resource I’ve found was from Jim Edwards. (Through my tax guy affiliate, Ron Mueller) Jim has a great interview with Rich Cleland, Assistant Deputy at The Federal Trade Commission. Rich and Jim will not only give you the best in depth interview I’ve found, but puts the whole FTC Guideline issue into the proper perspective.

You may find, like I do, that these new guidelines are designed to help your business and credibility – not hurt it. You’ll also find , like I have, that there is very little that you’ll need to change in order to adhere to the new guidelines if you’ve been using your noggin and practical common sense.

And no, I’m not being paid or compensated to tell you that. ;-P

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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Do You ZamZuu?

In case your wondering…no you didn’t miss some secret National Convention – Funshine – or some special Birthday Bash this week with YTB. With all the news in the past week, you’d think that there should have been something to get everyone together to celebrate what’s been going on.

Think about it…last Friday we release the new Group Cruise Page with Convergentware and posted a 10Q profit. Tuesday, the company hosted another Carnival Sail-a-thon and tied the Facebook phenomenon into the mix for a very cool and creative way to promote the best vacation money could buy.

Then yesterday, the company rolled out a wish list if you will. A small group of enhancements and improvements that those of us out in the field wanted to see to streamline prospecting and provide information in various departments and topics.

To end the week long list of promotions, enhancements and upgrades we come back to a topic that has been on the mind of many for quite some time.

It’s been over a year now since we first heard about YTB contemplating a franchise model. Soon after, California slapped a $25 million lawsuit with claims of some “gigantic pyramid scheme” in with it the day before the 2008 National Convention. I’ve heard rumor that the franchise announcement was nothing more than a “ploy” to stop the impending litigation which also produced a stance from the same clowns that it would never happen. By the time a settlement was reached (something else clowns never said would happen.) the court documentation that came out verified that a franchise model was required in California because in their eyes YTB was operating an on-line travel agency franchise without registering as one.

“Defendants have operated an on-line travel agency franchise without having registered as a franchise with the California Department of Corporations, in violation of California Corporations Code Section 31005 et seq.;”

By the way, I have no knowledge of any other company ever being accused of being both a pyramid scheme AND franchise at the same time – but leave it to California to be the first to do something like this. ;-P

So, we’ve been hearing about YTB implementing a franchise model for quite some time, and for months the home office has been preparing documents, manuals, and registrations for this new development.

Today, it’s time to take one more step towards making franchise a reality.

Starting today, November 13, 2009, there will be a link to a franchise seller disclosure form in your Rep Back Office. All Reps have to do is log in, answer a few questions, and submit the form. Once YTB officially implements franchise next year, (a little more that a month and a half away) we will be ahead of the game. (And yes, I intend on registering.)

The link will only be active for a limited time. And, you won’t want to miss out on your opportunity to be one of the first to officially register as a franchise seller with YTB.

PLEASE NOTE: All Canadian Reps who might sell a franchise in the United States should fill out this form in their Back Office. Once YTB implements the franchise model in the United States, only registered franchise sellers will be able to market the YTB Affiliate opportunity.

One last clarification – you’ll only be able to register for this document from the YTB Marketing side of the business. You will not find it from the Travel Portal. Remember Reps sell Internet Business Centers – and Travel Agents sell travel. They are two separate opportunities and models.

Wait – you already knew that didn’t you? Sorry – as you were.

Actually – log into you back office and get yourself registered…

Nice job, once again YTB! Thanks for all the info and opportunity to show folks that you’re not only still around, but have plans to be around for a long – long time. It’s been an awesome week.

Got to run…there’s a newsletter to produce with a ton of new content.

C-ya!

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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YTB’s second weekend of the new RPM Training is now complete. The very first class was held just after Funshine in Orlando late last month, with the West Coast getting their first taste of YTB’s Regional Product Marketing this past weekend in San Fransisco and Irvine California. The remainder of the classes for the month of October have been posted in our weekly Newsletter for St. Louis and Kansas City, MO on October 17th – Atlanta, Detroit, Clearwater/Tampa, and Newark, NJ on October 24th – and the month will finish out in Dallas, TX on October 31st.

Additional cities will be announced for November as the company secures facilities to host it’s new training program. Plans right now include Las Vegas, Miami, Phoenix, and Denver, with additional smaller markets in the cities like Montgomery, AL.

As a reminder, RPM Training is designed for existing Reps with access to their back office, where you can find the exact locations for the training classes with instructions on how to register and pay for the courses. (A further review of the new RPM Training and what it entails can be found here.) It should also be noted that this training is for Associates and Reps, and not TSO’s. (TSO’s have First Class, E-Campus, and a plethora of supplier and industry association trainings they can register and participate in for travel related trainings.)

Here are a handful of comments received over the weekend surrounding the new RPM Trainings:

The RPM in Irvine was well worth the drive and the $ spent! Our Directors ROCK!
RPM was a one stop shop covering ALL our up-to-date and IMPORTANT INFORMATION!!!
~ Kathy and Robert V., San Diego, CA

So happy to see training for the REPs. Great Job!!
~ Tonia L., Austell, Georgia

I feel that all should enroll and complete this course. It means so much to know more about what we have to offer. How can we promote what we have if we don’t know ourselves.
~ Gloria E., Norfolk, VA

Being new to this business and still learning I found it to be very useful. I feel that any class I can take only helps. I look forward to more trainings. Very well prepared and presented by the 36 new Certified Trainers. Great training.
~ Angela D., Englewood, FL

I strongly feel that EVERYBODY, new or old, should take this course.
~ Barbara C., Hialeah, FL

I enjoyed this experience very much.
~ Debbie J., Anna, IL

Great course. Lots of good info. Would definitely recommend to team members.
~ Joseph B., Saint Petersburg, FL

Great training and very positive. Addressed the needs in getting on track and staying focused.
~ Gregory & Sandra N., Sherwood, AR

Thank you, thank you, and THANK YOU ONE AND ALL!!!
~ Sonya C., Raleigh, NC

The course was great! I kept saying how fast the time was going. It seemed like I just got started and before I knew it, it was over. It totally excited me all over again about the business that I have.
~ Mary V., Mays Landing, NJ

RPM Training Classes are taught by Certified Trainers who have been hand picked by YTB, bringing Reps the most updated, relevant information at the time. The curriculum includes a complete study of all YTB products, how to sell them, and how to build your YTB marketing business.

While it’s still too early to see any residual effects from a training like this, it looks to be a HUGE hit for those who took the time to invest in their business.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Learn How To Become A Travel Agent

Book Your Travel & Vacations With

Do You ZamZuu?