There are several things that make me proud to be a member of YTB and ZamZuu. I mentioned Flags4Vets just before Convention. The company has also been a part of Feed the Future in years past, which provide toys, computers, musical instruments, and other gifts to children. We also can’t forget Passport To Giving which provides a steady stream of income for non-profit organizations who no longer have to beg for money.

This fall YTB and ZamZuu will expand its community service to help even more people in the form of security services for the average person. We know all too well about nut cases who poke and prowl the internet for your personal information and end up posting it publicly for everyone to see. While the information age we now live in can be a huge benefit – there is a segment of society who is suffering for whatever reason – and in their own dysfunctional way, they believe that victimizing others will make their pain go away.

While these people may or may not take responsibility for their own wellbeing and happiness – there IS something YOU can do to protect yourself and your family from this ugly segment of society.

That’s why we have a special interest in what ZamZuu will roll out as a new premier identity theft recovery product called the Entrust America ID Recovery Plan. In the event of an identity theft, the covered member is assigned a certified “Rush ID Recovery Specialists” from Entrust America who performs all the recovery and restoration work on behalf of you, the victim.

Most other plans on the market today merely offer assistance and expense reimbursement, and the victims are forced to do their own recovery. Don’t be fooled by slick marketing tactics, partial solutions and fine print exceptions that protect them, not you.

Last year, as many as 10 million Americans were victims of identity theft according to the Identity Theft Resource Center.

We know how nasty and foul these perpetrators can be – but there is a way for you to remain in control and have peace of mind. Entrust your identity to local, regional, and national police associations and law enforcement (who also use THIS product) with Entrust America who fully recovers the victim’s identity, repairs the damage done, pursues the perpetrator, and takes legal action on your behalf.

The second product ZamZuu will launch is something we believe every parent needs in this day and age. Personally, I have no problem with people coming after me – but when it comes to my family that’s an area that’s so far out of bounds I can’t even put it into words. (And you know me – I have a way with words.)

KidZafe by Zamzuu helps you protect your kids from predators, bullies and sexting and helps you protect their privacy and reputation on Facebook, MySpace, Twitter and on the mobile phone.

I could go on for days writing about this – but the mind doesn’t see in words – it sees in pictures – and I want you to get the full impact of what’s at stake here as a parent and what you can do to protect those you love. The video embedded below is powerful – especially if you’re a parent of young children. What I really like about this product is that it doesn’t force you to hide or lock up your children from the scum that may be after them – but it will warn and help you protect them. It puts you back in control of the information they now have at their fingertips.

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Would you like another clear cut example that “word of mouth” works?

Yeah, I know – I’m preaching to the choir here, but this type of documentation and research can be very useful when talking to prospects about owning their own home based business. It appears that market research firms Chadwick Martin Bailey and iModerate Research Technologies found that people are more likely to recommend brands they follow as fans on Facebook and Twitter. Likewise, these same followers are more likely to buy from the brands they follow.

The study was conducted with 1500 consumers and here are the hard numbers:

• 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
• 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.

With now over 400 million Facebook users on the internet these days, one might conclude that there’s an opportunity to be had here.

What’s even more interesting is that these users now actually expect business to have a presence in these mediums. The comments found in the release are very telling:

• “It’s EXPECTED that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” Female 50-54
• “Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” Male 35-39
• “It shows they are not really with it or in tune with the new ways to communicate with customers.” Female 18-24.
• “If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.” Female 55-59

Clearly, Social Media has come of age, and those that embrace this medium have found a market that’s not only able – but very willing to recommend (aka “promote”) for you.

Those of us who’ve work in Direct Sales and Network Marketing (and do it the right way) have known about this phenomenon and how it works first hand. It’s really nothing new. You hook up, provide useful information that benefit them, and the next thing you know all sorts of people are purchasing based on a simple recommendation. There’s no need for heavy sales pitches or arm twisting when done the proper way.

In fact, anything heavy or over the top turns more poeple away can be the death of any online business in this environment.

Just relax, and be…well…”social”. Sounds obvious I know, but it’s the first step in building a long lasting relationship that will build trust and loyal fans and followers. Be part of the community and without much effort at all, you’ll find yourself climbing up the social media ladder – which in turn leads to exposure – credibility – and eventually sales.

Studies like this prove that Social Media not only works, but it’s now required if you want to build a viable business in this day and age.

Kind of puts a whole new light on the new ZamZuu marketing campaign launched less than three months ago doesn’t it? ;-P

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

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