Archive for the ‘On-Line Marketing’ Category

You Can Protect Our Company and Publications

Thursday, April 21st, 2011
18
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We’ve been writing our weekly newsletter for the last three years now for YTB and ZamZuu business owners. It’s been one of the most rewarding things we’ve ever done. The compliments and appreciation we get from subscribers means more than we can truly express. What started out as a team newsletter has spread throughout the company. Today, we send broadcasts reaching thousands of YTB and ZamZuu subscribers.

While our publication is designed and written for existing members of YTB and ZamZuu only, there are those who have subscribed under false pretenses. Opting to lie about their identity under an assumed name and e-mail address with the intent to play “Mall Cop”. After the California Settlement was reached two years ago, I was contacted by the Home Office with a list of “violations” from the Attorney General’s Office in California.

The AG had incorrectly charged that our publication was being used as a “recruiting tool” which was most certainly expressed by overzealous critics who desperately wanted to have my publication shut down.

After seeing so many desperate and childish stunts which feed Zealots uncontrollable obsession over YTB, we were well prepared for such an outlandish accusation. We set up our newsletter to verify our members with a valid ID and website address. We also used a double opt in feature to ensure that everyone who signed up actually verified with us they did indeed want our publication.

No shenanigans on our end.

These precautions were two fold. One, I wanted to make sure that everyone receiving this information was actually in YTB or ZamZuu already. And two, I fully expected the trolls to sign up – which they did – and were promptly deleted.

While their first attempt under real names and e-mail addresses were banned from our system, the sleaze then resorted to lying. Finding a YTB member in their local area that mirrored a location close to their own IP address, these parasites sucked off the other site owners ID and website address with a newly created gmail.com account and presto! Success in having our publication diverted to their inbox anyway.

Pretty elaborate scheme don’t you think? That’s the kind of bizarre behavior I’ve come to know while they pretend to be this noble, honorable “Mall Cop” for pour, unsuspecting souls. Truth is, they’re as dirty as the day is long.

A quick fix for the entire Attorney General debacle was a report of my entire list of subscribers with valid ID and website address, verification IP address, minus the user last name and e-mail address. The report clearly validated all subscribers were already in YTB and opted in under their own free will. A letter explaining that it was highly improbable that I was “recruiting” existing YTB website owners based on this report was also sent to the Home Office.

Not sure if it was the last time the AG or the Home Office ever heard about these “violations” again, but I certainly haven’t.

Interesting how morals, ethics, and honesty have no place for an obsessed Zealot that has to be right. When it comes to justifying their perceptions and perpetrating their fears and misconceptions to the general public, all this ethical stuff is mere window dressing they like to hide behind. It’s not just my newsletter they’ve infiltrated either. They’ve signed up as free Reps with the company, have become Fans of every Facebook page YTB or ZamZuu has, and have subscribed to every YTB and ZamZuu publication and newsletter they can get their hands on in order to feed their uncontrollable addiction.

With the latest settlement with the Attorney General in Illinois behind us, a new push by these imbeciles is once again in full swing. Obviously, they’re a bit upset that YTB was able to come to an agreement with another Attorney General and we are able to continue our business model. That’s what normal adults do – come to an agreement. Critics however have resorted to intercepting a new round of private correspondence, making its way to the internet with lists of supposed “violations” to say “see I told you I was right”.

While it’s clear that these correspondence are designed for “members only” – it’s upsetting the owners of these publications. Therefore, I’m offering up a list of items or precautions that you should implement in order to protect your publication and our fine company.

First, you need to accept that there will be sleazy little liars who will do and say anything in attempt to save face or to justify their position. Its part of the game they play. While I certainly don’t agree with it, getting upset and frustrated about it gives them the power and the control. You can take every precaution you want, and they’ll find a way to gain access. They’re that desperate for information and they need something they can spin against you and the company.

Second, most systems have a double opt in feature – use it. With the current CAN-SPAM Act that is in place, it’s not just jerks you want to protect against; it’s the FTC. Signing up someone to your mailing list is a practice we’ve never used. If your information and content is the quality it should be, you’ll get plenty of subscribers the right way. Every single subscriber we have has verified with our system they want our publication.

Third and I know this kind of sounds obvious – but put a disclaimer on your sign up page and in your publication something to this effect:

This newsletter is for information purposes for existing Website Sellers and Website Owners only.
It is not to be used as a recruiting tool for anyone outside the YTB company.

It won’t keep the pin heads out – but it will protect you in the event a pin head tries to play “Mall Cop” and claim you’re trying to recruit the general public or violating any rules.

Forth, and I know you’re not going to like this – but either turn off the “forward to a friend” feature or make sure your subscribers know that it’s only to be sent to existing team members. We’ve never used the “forward to a friend” feature for this reason: There may be some really good content that your subscriber wants to share with team members. Those team members however, may not want or feel the information is necessary. An issue we’ve had for years are folks who forward our publication out to team members and the team member unsubscribes the subscriber who sent it – because they don’t want it. (An unsubscribe link is also mandatory with current SPAM laws by the way.) Disabling this feature keeps complaints to a minimum because it’s only going to folks who actually subscribed.

An alternative for team members is having them forward your opt in link and have team members subscribe on their own. What you’ll find is an open rate that extraordinarily high, and a complaint rate that is practically non existent.

And finally, look over your data. We were able to spot our unauthorized troll by looking over our data. When Aweber changed their pricing along with their terms and conditions on us about a year ago, we had to upgrade. While we were upset at first having to pay more for exceeding 2500 subscribers, the new system and reports it offered showed just who was clicking what.

Low and behold, we found that one edition of our publication that was ripped off and posted publicly on a Zealots blog had over one dozen clicks from a single subscriber. A dozen clicks on the same link? Maybe two or three, but that amount raised a red flag. While the subscribers ID matched his website, and the IP matched where he lived – we found this subscriber based in Annapolis, Maryland had two subscriptions. One with a legitimate, unique domain, and the other with a Gmail account. The high click count came from the Gmail account – so we knew who was real and who the liar was.

It took me no time at all to delete the overzealous little twit.

If you have a newsletter and send correspondence to your team, I realize that you’re doing your team a service. I know all about offering news, support, training, mentorship, and positive reinforcement. It does have value and is a worthy and important part of being a true leader. Unfortunately, not everyone is able to acknowledge those traits because they’re so jacked up on hateraide. They simply can’t get past this idea that all you do is recruit and pick the pockets of poor unsuspecting souls. That’s the mantra rattling around in that empty space where a brain should reside. While they have no practical experience to base this limiting and false belief on – trying to change it is a complete waste of your time and effort. Just realize that they own that belief and you don’t have to.

So there you have it folks. Take it from me. These idiots have done it to me dozens of times and to no avail. Follow these simple steps and you not only protect your publication from being squashed, but you protect our fine company as a whole.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Doug & Ronda Bauknight
Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812
Book Your Travel & Vacations With


TSO #588629
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Be Careful What You Wish For…

Monday, April 11th, 2011
13
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You just might exceed you’re wildest dreams!

Before I get started on today’s topic – I wanted to thank everyone for the birthday wishes last week. I was flooded with over one hundred posts on my Facebook wall, got several calls, and personal e-mails as well wishing me a happy birthday. It’s AWESOME having so many friends who take the time to think of you. I had a wonderful week with my kids who were off from school for spring break and we enjoyed our time together. They’re now back for the last haul, straight through till the summer break.

While I was off enjoying my family time, ZamZuu had a product launch last week, that perfectly illustrates the pure power of Network Marketing for any business who opts for this model as a distribution channel. I’ve seen this happen over and over in this industry and it’s probably the biggest reason why businesses choose MLM for their products. During my tenure with YTB and ZamZuu, I can rattle off products or services right off the top of my head that have been successful. This particular launch with a brand new company tops any that I can recall right out of the gate.

Here’s the timeline:

Last Tuesday afternoon, ZamZuu sends out an e-mail to all Store Owners and Free Agents announcing a new coffee line called GanoVia Gourmet Coffee. The e-mail described the features, advantages and benefits of the new product – with a special introductory promotion for anyone wanting to give it a try. Within minutes, Facebook pages exploded with links, tweets announced this new coffee line nobody’s ever heard of, and blogs started promoting the new line of coffee. Even Anti-MLM Zealots put down their “hateraide” to promote it for us. (Who knew?!)

[Side Note: The "hateraide" bit - from my oldest nephew and told him I had the perfect application for it.]

As a result, without spending a single penny in advertising or promotion for this new line of coffee – GanoVia Gourmet Coffee sold out of their inventory within 24 hours from massive sales produced by the buzz in cyber space and word of mouth exposure from ZamZuu Site Owners and Free Agents.

That my friend is the power of Network Marketing in action. Exactly why a business would choose MLM as their preferred distribution model.

I’ve seen this work many times over – both in the travel industry with YTB Travel and from the ZamZuu shopping sites. The first I really saw of it in the shopping sites was with the insurance quotes the company offers. The company was blown away not just by the quantity of quotes it garnered – but in the quality of the leads generated by the ZamZuu sales force. The woman of ZamZuu have absolutely fallen in love with Gina Alexander handbags and the owner, oddly enough name Gina Alexander, absolutely adores our company. For myself personally, and from running into so many discontents and bizarre behavior out on the internet I’m a personal fan of KidZafe which gives me the added peace of mind as my own kids begin to surf the internet.

All different products – all different industries – but they all not only work in the MLM model but thrive in our business model because referral marketing is by far the most powerful form of advertising there is.

Anyone who doesn’t get that really needs to have their head examined.

While GanoVia is scrambling to replenish their supply of coffee – you better believe they’re tickled beyond words how much coffee they sold right out of the gate. Can’t think of a better way to launch a product – especially when you’re not out of pocket for advertising with all sales go directly to your bottom line.

It’s a model that began 125 years ago with another unknown called “The California Perfume Company”. If you don’t recognize the name, they changed it in 1939 to something you probably have heard of – Avon. Models like ours last frankly because they work just as well today as they did back then.

In closing, the next time you see an individual underestimating the power and reach of Network Marketing – just know it happens in business too. Not everyone realizes (or in some cases admits) how powerful it really is. For any new or existing business wanting to get instant exposure from a massive sales force – without the risk or budget of an advertising campaign, MLM is certainly the way to go.

In the case of GanoVia Gourmet Coffee it exceeded all expectations.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Doug & Ronda Bauknight
Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812
Book Your Travel & Vacations With


TSO #588629
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Are You A Social Monkee?

Tuesday, March 22nd, 2011
10
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When I bought this domain back in 2004, I had no idea it would turn into something like this. The name actually came from another business I created at the time that did okay – but honestly, had no clue how to market at the time. When I purchased the domain, “Just Picture It Now” was a business that put your pictures on hats, coffee mugs, t-shirts and even underwear.

Submit your content Every Day to 25 social bookmarking sites, all on unique C class IPs... FREE.Year’s later, this domain is well known for YTB Travel, ZamZuu along with an experienced and accurate account of the Direct Sales and Network Marketing industry. Because I’ve been consistent in my writing with hundreds of articles and never shy away from controversy – this site is now well linked with hundreds of outside sites and domains pointing here.

In Internet terms, this is called a backlink, which is like a vote when it comes to search engines. The more backlinks you have pointing to your site from unique IP addresses and servers the more credibility you have in the eyes of Google, Yahoo, Bing and other search engines.

When I see an backlink in my dashboard I check it off as another vote. (And no, Google doesn’t care one iota about what’s actually being said; just that someone is pointing Internet users here.)

Building backlinks to your pages is an essential part of SEO (short for Search Engine Optimization) for two reasons. The first reason is that it helps your pages get indexed faster, which is very important because you want the search engines to find them as soon as possible and crawl them regularly. (I’ve seen brand new articles of mine index within 5 to 10 minutes.) The second reason is that it helps your pages get higher search engine rankings for the keywords of your choice.

The more backlinks you have, the better. Period.

However, building backlinks can be a time-consuming process. I’ve been writing for years on various subjects. I’ve also garnered both positive and negative attention over the years, and a lot of people point to this site for information and articles. Some outsource the process to an agency and pay a lot of money. Or you can do it yourself with a very cool little tool that was recommended to me called SocialMonkee.

When talking with a friend of mine about our new site OurSharedEarth.com, I mentioned how I wish I had the type of links there that I have here. He’s been helping others with SEO and site management for years. When he recommended SocialMonkee as an instant backlink builder allowing you to build 25 unique backlinks, every day, for free I want to check it out. When I saw that all links are on unique C-Class IP addresses and domains that was a huge plus. (As the video on the page mentions, it would cost an arm and a leg to do it yourself.) Imagine being able to create 25 unique backlinks every day from separate domains, separate IP’s and separate servers, with the click of a button?

So, 25 unique backlinks every day. That’s a total of 175 backlinks every week, 750 every month. You can also upgrade and build 100 unique backlinks, up to 3 times a day. That would make a total of 2,100 backlinks every week, 9,000 every month. The good news is – you can get a Premium Account, free! All you need to do is to refer 12 members, and your account will automatically be upgraded. If you’re not really into referral marketing, you may upgrade right now for a low one-time fee.

Submitting a page or an article to Social Monkee via the member’s area takes under two minutes. They’ve also created a Firefox plugin (Which I’ve installed and currently use) that allows you to submit your page to up to 100 sites in just a few clicks, using nothing but Firefox. If you have a Premium Account you will also get access to link reports and RSS feeds, which are great to keep track of your backlinks and get them indexed fast. Submitting your RSS feeds to RSS submitters is actually a very important step in link building.

I’ve heard that Social Monkee won’t be free forever, so it’s best to get on the ball now if you’re looking to build backlinks to your site. Honestly, I think it’s worth it, even if they do charge a fee, but because it’s free now – it’s really a no brainer for anyone looking to create more recognition and search optimization to your site. In a few days or weeks, you’ll have a ton more backlinks to your site adding brand recognition and search engine credibility.

It’s worth a try – get Social Monkee here.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Doug & Ronda Bauknight
Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812
Book Your Travel & Vacations With


TSO #588629
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Hot Damn! Look At The New ZamZuu!

Thursday, March 17th, 2011
26
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I’ve seen a ton of upgrades and website enhancements during my tenure with YTB. Quite honestly, I’ve lost count how many times our sites have been updated with new looks, technology features, and a wider array of product offerings.

Not to diminish anything the company has done in the past, because at the time it was released it was big. However, what I saw yesterday afternoon with a new look, technology improvements, social connectivity and user friendly design of this site tops anything the company has ever released.

Welcome to the new ZamZuu.

See, this is a result of what happens when companies pay attention to current trends and hot features of the day. Technology, especially on the Internet, is constantly changing and evolving. What’s really cool about a site like ZamZuu, is that you can implement certain features and redesigns like this on a regular basis to keep customers engaged.

There are many new features with the new site. The new look is much easier to navigate, by redesigning categories, keeping everything is what’s known in site design as “above the fold”. Let’s face it, people are lazy and scrolling down a long page just doesn’t cut it. Now, just about everything can be found without the need of scrolling down a single inch. (Trust me, it’s a very important feature – more important than you think.)

Another new addition is the shopping cart within ZamZuu.com. Now, customers can shop and purchase products within the same shopping experience. This in turn will increase the average amount of cash back for customers. (The more they buy – the more they save.)

On a promotional front as either a Free Agent or Site Owner with Zamzuu there’s a very cool feature that personally I’ve been waiting for.

Twitter and Facebook integration.

Now Free Agents and Site Owners can link directly to hundreds of stores with a simple click of a button. See a special sale at Macy’s? Tell your Facebook family about it with a link directly to Macy’s through your ZamZuu site. They get cash back, and you get a commission.

How easy is that?

I’ve got about 1000 friends on Facebook, and a portion of them are also partners in YTB and ZamZuu. They’ve already gotten the hang of this feature, and they understand what a real game changer this is.

There’s still a bit of cleanup to be done, and more stores to add over the coming weeks. While the links are correct in the Facebook integration, the API pulls a generic description for ZamTek for example. (Easily changed manually at this point however.)

There are a couple bugs to be fixed – which is inevitable when a release like this is offered to the general public. Then the company will focus on the next upgrade.

Another upgrade you ask? Yes, another upgrade for the YTB Travel Network sites with much of the same functionality as our new ZamZuu sites.

Can you imagine?! The travel site upgrade was supposed to be released in two weeks during Funshine. However, with all the work being done with the ZamZuu sites, and the new partnership with Orbitz, Funshine has been postponed until the travel upgrade is ready for launch. If it’s anything like this ZamZuu launch – I can pretty much promise it will be worth the wait.

And to the folks at the Home Office who worked on this ZamZuu upgrade. Hot damn! This is a nice upgrade!

Many thanks to you for your hard work – and especially for implementing the features the field wanted most.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Doug & Ronda Bauknight
Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812
Book Your Travel & Vacations With


TSO #588629
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Our Shared Earth

Tuesday, March 15th, 2011
12
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One of the events I’m grateful for in my life is finding YTB. When I signed on some six years ago, I started on a wonderful transformation. Changing from thinking like an employee to thinking more empowered as business owner.

I don’t know why they don’t teach this kind of stuff in school, I really don’t. Simply by opening up the door to YTB provided an amazing amount of information, training, and support that I never even knew existed. It’s  changed my mindset, my attitude and my self confidence dramatically.

Truth is, YTB is one of the most empowering and gratifying choices I’ve ever made. It ranks right up there with all-time great choices I’ve made, such as my sobriety, my wife, and my two adorable children. Like those life changing experiences, I wouldn’t trade YTB for anything – nor is there anything anyone could do or say that will diminish that.

An item that has impressed me most about YTB, is how they can pick market shifts and trends. Honestly, I’ve never really sat down with them to discuss how they come to the conclusions they do, or how they pick where to focus attention. However, because of my own independence created by YTB, I learned how to spot market shifts and trends on my own with my own set of tools. By using the knowledge acquired through learning and training, I not only know how to spot trends, but now can tell you how much money is being thrown at it in an attempt to capture market share, and how much money is there for the market to capture.

This site has been a great resource to see what’s on peoples minds and what interests them. For example, when I see search terms and hits, Google and other tools can tell me what that search term is actually worth for someone wanting to purchase PPC (Pay Per Click) advertising.

I do things a little different – I’ve never bought PPC. Never had to. Six years of content and links here put me on the first page rankings for any number of search terms. One such niche I tested was the “green” or “eco-friendly” search terms that I started writing about middle of last month. When I saw these search terms, and then matched them up to the amount of money being spent on PPC and the money that could be made – my eyes bugged out. I started looking at other keywords, how competitive they are, and how much money is involved. My experience with YTB and other ventures also gave me the proper mindset to look at this as with my business cap on, not as an employee.

So, I had to make a decision. While changing the focus of this blog was an option I considered, and would be the easiest to implement because it’s already well read, well ranked, and well linked – I don’t want to give up the main focus of this site. It was started to promote YTB and Travel – and it will remain just that. So I decided to try something new, something bolder, something that I could dedicate exclusively to being more environmentally focused.

On March 1st, 2011 OurSharedEarth.com was born. Our Shared Earth is a site dedicated to finding alternatives that make cleaner, more economic sense that we all can implement – now. Healthy, green, low-impact choices are not only investments in our future, but investments in your financial well-being that save energy, water and money.

I decided to take this route because I know what works, and how to implement a brand this new site. How to acquire maximum exposure with a large following – and I know how to write content that gets traffic organically. (Pun intended) You’ll see some of the same tools found here, with some new tools that I’ve been working on that will make OurSharedEarth just as impactful as JustPictureItNow. Heck, in only two weeks OurSharedEarth’s Alexa ranking is already around 2 million. (Down from 16 million) That in itself is a feat some can’t even match in years of writing. (Because they have no clue what they’re doing or what they’re writing about.)

Now, before I go, I want to make one thing perfectly clear. In the past when I’ve ventured outside of YTB to produce additional streams of revenue there have been some that have made claims that I’m signing off – or getting out of YTB. Frankly, that’s more a wishful fantasy than it is any type of assertion. I’m a huge thorn in the side of those who oppose YTB, Network Marketing, and Direct Sales. I’m also one who’s not easily intimidated by blathering rants that attempt to shame someone into submission.

I can and do bite back when necessary and while some don’t like it or call it arrogance – I call it undeniable confidence. Many admire the way I stand up for not only myself, but others who want to get involved in MLM or Direct Sales. Besides, there’s still a small part of me that gets amusement from the way they react to what I do or say – and I like making them nervous or uncomfortable while being a voice of reason for others who want to believe in themselves and their own abilities.

Network Marketing is an excellent industry, and YTB is one of the finest companies I’ve ever had the honor of working with. Nobody (and I do mean nobody) will ever be able to convince me and my past six years of experience in this industry and company any differently. While some will moan, whine, attack and bicker – I’d simply say “Thanks for sharing” and focus my time and energy on more important subjects I can control and profit from.

That for the time being would be another stream of revenue from OurSharedEarth.com.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Doug & Ronda Bauknight
Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812
Book Your Travel & Vacations With


TSO #588629
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Cyber Monday Sales Jump 20% Over 2009

Sunday, December 5th, 2010
22
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Remember the fuss a couple years ago when online travel was gaining momentum over traditional brick and mortar? Today, Expedia books more travel than any other agency – traditional or otherwise. As well, four of the top ten travel agencies are online booking engines, booking more the $51 BILLION in travel in 2009 combined.

Today we see retail gaining momentum within the online arena.

Last week, data from Coremetrics, an IBM Company was released to the public – announcing that online sales in the United States were up 19.4% compared to last year’s Cyber Monday event. Web sales were also estimated to be 31.1% higher than Black Friday, three days earlier, making this past Cyber Monday the biggest online shopping day of the year.

John Squire, of Coremetrics stated that Internet shopping last Monday was highlighted by major retailers offering free shipping and other aggressive discounts to lure consumers.

“Consumers this year appear much more willing to open their wallets and are turning to online stores for the convenience of shopping wherever and whenever they like,” he said. “Retailers have done an exceptional job across the board of appealing to consumers with highly personalized promotions and a slew of free shipping promotions”.

The average order value (AOV) online was also up from $180.03 to $194.89 for an increase of 8.3 percent. (The largest jump by the way was 2009 with the average order jumping from $130 in 2008 to $180 in 2009.) Consumers flocked online a week ago, with shopping momentum not only being maintained throughout the day, but had stronger momentum all day compared to Cyber Monday just one year earlier.

Social Media is also making an impact according to the report:

The growing trend of consumers using their networks on social sites for information about deals and inventory levels continued on Cyber Monday. While the percentage of visitors arriving from social network sites is fairly small relative to all online visitors — nearly 1 percent — it is gaining momentum, with Facebook dominating the space.

ZamFest ring a bell for anyone? If you were on line at all last weekend, it seemed as if everyone was talking about the deals found online. Facebook, Twitter, even e-mail campaigns that flooded our in-box from merchants ready and willing to service eager shoppers.

During the Holiday’s in 2009, online spending jumped from just 6% to 12% and did not decrease afterward. If this trend continues into 2011 like it did in 2010, look for online sales to maintain between 15% and 20% of all retail spending.

And here we are…ahead of the paradigm shift yet again. I’ve got to hand it to the Founders of our Company. True visionaries who always appear to be ahead of the curve before major shifts and trends start popping up. They did it with A.L. Williams – then YTB Travel – and now it looks like ZamZuu is destined to hit the same high marks.

Travel has always been my first love – and I’m extremely grateful for the opportunity YTB gave me when everyone else in the travel industry didn’t give me the time of day. Now I’m involved in a new stream of revenue that increases the opportunity and income just by hanging around winners. I’ve been partnered with Affiliate Programs for years, referring products for years. (Long before ZamZuu.) This program not only expands the merchants, but manages hundreds of stores under a single umbrella.

You’ve got to love it – especially when you understand and can appreciate the kind of Founders that run this company. Smart, insightful, and extremely motivational.

Honestly, I wouldn’t have it any other way. Why would you? They give new meaning to the words “Happy Holiday’s”.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Doug & Ronda Bauknight
Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812
Book Your Travel & Vacations With


TSO #588629
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Only “Line” I’ll Be In – Is Connected To The Internet!

Tuesday, November 23rd, 2010
16
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A couple weeks ago we kicked off the Christmas Shopping Season with ZamFest. In that report, we linked to a chart provided by ZippyCart.com that expected that almost half (49%) off all holiday shoppers plan to shop online. (Up from 42% a year ago.)

Online retailers are in FULL SWING this Holiday Season to capture the increase of online shoppers. I have two folders in Outlook that collect e-mails from retailers. One for retailers I’ve spent money with online – and one from retailers I’ve made money with online. If I didn’t corral the massive amount of promotional e-mails into these folders, they’d overtake my e-mail account. The massive amount of solicitations from retailers is overwhelming as they all try to convince you that they have the best deals this Holiday Season.

While I haven’t been able to read every single promotion, I’ve yet to see one that mentions standing in line at the store during Black Friday or Cyber Monday. In fact, many of them point out that the line connected to Internet is not only shorter, but offers a larger selection, and is cheaper to boot.

To take advantage of the increase of online shoppers ZamFest is back for Black Friday and Cyber Monday.

Now, shoppers can take part in all the fun by joining ZamZuu for a savings spectacular without the long lines. Wearing their pajamas while shopping for deals is actually encouraged during the event when it begins at 12:01 a.m. Eastern on Friday, November 26. The company will begin posting amazing Black Friday Dealz on the ZamZuu Dealz Facebook page.

Personally, I hate shopping and this is a much better alternative for this annual frenzy. The thought of getting tangled up in the chaos of Black Friday is an event I’d rather avoid. Part of it comes from years of working in the retail industry with Gateway (before they closed their stores) and HiFi Buys (before they filed for bankruptcy.) The frenzy – the mess – the extended hours – and the attitudes of shoppers during this time of year did not make my Holiday all that cheerful or jolly.

I know there are shoppers who either camp out all night, or get up way too early to hit the stores before the sun comes up Black Friday to head out to stores. To me, that’s just nuts. Especially when you can shop online and get that same deal in just a few clicks and you’re done. No mad rush, no long lines, and no disappointment that you have to trek to another store when the display has been decimated by crazed shoppers who got there before you did.

No thanks.

Another big push I’m seeing in all these solicitations from retailers is “Cyber Monday”. A growing event over the years that’s designed specifically for Internet shoppers and everyone is getting on board to increase sales, making the most out of the Holiday shopping season. If there’s any doubt that online retailing hasn’t caught on or a significant part of a retailers overall strategy to increase revenue – you don’t need to look any further than annual event.

ZamZuu is also hosting a special Cyber Monday webcast beginning at 12:01 a.m Eastern, Monday, November 29 and rebroadcasting for a full 24 hours of unbelievable deals from ZamZuu. A great opportunity to pick up some great presents with special savings all from the comfort of home.

We did the MAJORITY of our shopping during the same weekend last year and never left the house. We found better inventory, better prices, and a much better atmosphere. (NO CROWDS) These online stores were also open 24/7 so we could shop and buy when at a time that suited us best.

Last year, we had all the kids presents drop shipped to Pittsburgh (Grandma and Grandpas) keeping the presents out of reach from prying eyes! A big plus for us as parents, and the kids where actually surprised last year. (LOL!)

Don’t miss it! These amazing deals are only a couple days away with Black Friday Dealz and the ZamZuu webcast on Cyber Monday!

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Doug & Ronda Bauknight
Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812
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