One of my favorite people in the whole world is T. Harv Ecker. His book “Secrets of the Millionaire Mind ” changed my whole perspective and financial thermostat surrounding life and money.

One of his creeds I live by to this day is: “Don’t believe a word I say – unless you can verify it on your own to be true.”

Harv is launching a brand-new 3-part Teleseminar/Webcast series called “Your Turning Point to Financial Freedom.”

And I am inviting you – your friends, family and colleagues to be a part of any or all sessions free of charge. Personally, I urge you to stick with the entire series. (Why not, it’s complimentary – and that’s hard to beat!)

In this Teleseminar, you’ll learn the 3 key strategies to creating your financial freedom in any economy.

You’ll become even more successful and watch your earnings and bank account soar.

And you’ll avoid the “feast or famine” cycle that millions of people go through.

Here’s what’s in store for you and your referrals at these life-changing sessions ….

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Session #1: How to Create Financial Freedom
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One of Harv’s students once asked him, “I wish I had enough money so I didn’t have to work anymore.”

“And, how much money would it take?” He asked him.

As with most people, he couldn’t say.

Listen: the key to financial freedom is to have enough money that you don’t have to work anymore if you don’t want to. Then you have the freedom to do only what you want.

The “Freedom Number” is the exact amount of money you need never to have to work again — and in this session, we show you how to calculate YOUR Freedom Number down to the penny!

Once you know your Freedom Number, your wealth-building efforts can focus on that goal. Make sense?

To register for this free Teleseminar/Webcast, click here now:
www.millionairemind.com/webinar

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Session #2: The 98% Mistake
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In this Teleseminar/Webcast, you’ll learn how to avoid the one mistake that 98% of people make in managing their money.

You’ll discover key strategies that flatten out the personal boom and bust cycles so many folks go through … and in this economy, it’s more bust than boom!

You’ll master the money rule of rich and successful people. And you’ll learn how to create a steady plan and follow it all the way to financial freedom.

www.millionairemind.com/webinar

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Session #3: Success with Balance
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In our third Teleseminar/Webcast, you will learn:

• A new definition of success and how to define success for yourself.
• How to create wealth with balance in all areas of your life.
• How to build your net worth while making your life more meaningful.
• The Big Rocks formula for achieving what’s most important to you.
• The 80/20 rule for getting more done in less time.

Registering for “Success with Balance” is easy and free:

www.millionairemind.com/webinar

This is for you AND the people you care about.

Not only can this series make a major difference in your life, it can do the same for your friends and colleagues too.

Getting trusted information that can alleviate your financial struggle and help you and those you care about get ahead has never been easier.

** It takes almost none of your time – each session is just 45 minutes.

** You can do it from the comfort of your living room with only a telephone – no need to travel or even leave the house.

** It’s absolutely free of charge.

Take the first step and start doing something to help you – and your friends – achieve greater prosperity and abundance.

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Do You ZamZuu?

I wanted to give “yenz guys” a heads up. (That’s Pittsburgheze for “Ya’ll” here in Georgia)

I don’t plan on posting anything next week here on the blog. Instead, I’ve been contracted to write for another company and a pretty extensive project. (Which will remain nameless.) Being as visible as I am and with hundreds of posts over the years, people do contact me from time to time to write. I’ve been told numerous times that I have a style that’s not only very personal, but entertaining.

While I don’t actively seek out this type of work, I’ve written for several companies and blogs over the last two years that has not only been a lot of fun, but turning into a profitable little business. This particular project is extremely time sensitive and with the amount of articles they’re looking for, I’d much rather focus my time and energy busting this out.

I’ll be back as soon as I can. (Most likely a week.)

I’ve heard it said that if you find a way to get paid for doing what you love to do – you’ll never “work” another day in your life. Well, I’m living proof of that. It’s not always easy, and it’s not always a bed of roses – but it certainly beats punching a time clock and making money for someone else in a dead end J.O.B.

Besides, I’m far too spoiled at this point with the ability to call my own shots, and create my own schedule.

Not to worry, the Newsletter will still go out as scheduled and if I happen to find anything during the week that tickles my fancy, I may pop in for a quick post – but don’t count on it.

Until then…

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Do You ZamZuu?

I really enjoy reading other blogs – especially when they’re entertaining and fun to read. One of my favorites happens to be John Heald’s blog.

If you don’t know John, you probably should if you’re part of the Travel Industry. John’s the Senior Cruise Director for Carnival Cruise Lines and started blogging back in March of 2007 about his experience on Carnival’s latest and greatest ships. According to John (and I have no reason to doubt this) in that three year span he’s had over six million visitors to his site. Many have become loyal readers like me.

John came to Carnival in 1985 and has held the position of Senior Cruise Director since 2004. As Senior Cruise Director, he’s had the privilege of being Cruise Director for the last nine ships Carnival has launched. His latest appointment on the Carnival Dream has been – extremely entertaining to say the least.

I’m not one who appreciates British humor as a whole. There are a very select few that I have come to enjoy over the years, and John happens to be climbing up my list of favorites.

It’s not that John doesn’t take anything seriously. There’s plenty of evidence that he does (otherwise he wouldn’t be entrusted with the position he currently holds) but his perceptions about every day activities and customers complaints are a real stitch.

It’s evident to me that John’s blog has become a real labor of love. The time he takes to answer questions, provide insight, and even pull a couple of favors for customers shows a true loyalty to his readership and his company. He’s become a true ambassador for Carnival.

My personal favorites happen to be customer complaints. The more outrageous the complaint, the more outrageous and funnier the response from John. And for me, that’s a trait we all should have. Too many people take themselves and their perceptions far too seriously. How anyone can complain while on a cruise is something I’ll never understand. (They’re on a cruise for goodness sake!)

Everything is neutral and nothing has meaning except for the meaning that you give it. John not only handles complaints in stride, but with humor. He’s not mean or nasty about it any way – but certainly puts any complaint in it’s place with a sarcasm and lightheartedness that everyone could use more of.

John’s become such a prominent fixture in the industry that he’s been invited to open Travel Weekly Cruise & Tour Virtual Conference and Tradeshow at the end of this month. This two day event held on March 30 and 31st will give you an opportunity to hear John via the live webcast designed to promote and educate the joy of cruising with the industries finest.

Regardless if you can make Travel Weekly’s Virtual Tradeshow, you owe it to yourself to check out his blog for insight and a number of good laughs. You and even subscribe via RSS for updates right in your inbox. It’s been a great escape for me, if only for a few minutes, and I always come away with a smile – and to me – that’s what life’s all about.

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Do You ZamZuu?

I don’t know how many actually remember reading “The Scarlet Letter“, nor how many have actually read this classic Nathanial Hawthorne novel. It takes place in Boston in the seventeenth century. A woman named Hester was sentenced to wear a large Scarlett Letter on her breast after it was discovered that her child was conceived from having an adulterous affair. She was deemed a sinner, and was publicly displayed as such. As a result, the town would hurl insults to humiliate her for having sinned.

Hester was publicly shamed – socially isolated and alienated for her indiscretion.

Three centuries later, most of us would consider such a public display barbaric – or at the very least uncivilized. I still see plenty of examples, mostly from my kids experience in school with one child’s attempt to shame another in front of their peers. (Remember seeing the “Kick Me” signs on the back of the class nerd?) As adults, we develop a higher sense of self-worth and self confidence in our own abilities that such behavior is no longer necessary.

The act of shaming another person is an attempt to gain power over another. The desire is to alter and shape another’s behavior or belief. It’s a way to communicate who is the outcast and who are the elite. Who is down-and-out and who is one-up. It produces an immense sense of power and control for the person dishing out the insults – using the other as a punching bag – while deflating the self-esteem and self-worth of the person being shamed.

I’ve never bought into shaming another person as a form of control – it’s just not something that I believe is effective or worthwhile. My recovery from alcoholism 20 years ago enabled me to develop a higher standard of self-worth, self-esteem, and self-confidence. My recovery also changed my perspective when dealing with individuals who attempt to shame others.

It was during that time I found they were the ones who are weak and insecure – not the other way around.

Think about it – if your position and confidence resided where you felt secure there wouldn’t be a need to fill any type of void by stepping on someone else to prop yourself up. Likewise, there wouldn’t even be a need to respond because your own experience and beliefs override any outside attempts to change that belief.

You’d already be whole or complete.

Seeing random acts of humiliating and alienating has increased for me over the last few years. In part, because I’m involved in a very emotional industry which provides average people an opportunity to run a home based business. On the one side, these same average individuals see an opportunity to get themselves out from under the bottom of the pyramid known as traditional business. (Starting at the bottom and never finding a way to work their way up the ladder, or pyramid.) On the other side, you find those who have either failed themselves in a short stint with MLM, or have bought into all the myths and stereotypes they find from reading.

A simple observation will quickly form the conclusion that those who have the least experience on either side are by far the ones who are the loudest and most obnoxious. Why? They don’t have enough experience or documentation to fall back on to support their beliefs or convictions.

Look at Coach, Scott, and Kim. All three have been extremely successful in MLM and their experiences extend back to the early 1980′s with A.L. Williams. Attempting to insert any of the myths, rumors, or stereotypes about MLM into their belief system is like trying to tell YOU the sky is purple. The opposition can jump up and down – scream at the top of their lungs – provide example of others who also think the sky is purple but you’re not going to budge. All those years of looking up to the sky and seeing blue simply can’t be overwritten or changed.

Think that example is oversimplified or outrageous? Possibly – for you. But those of us who’ve been a part of this industry and work it the right way know exactly what I mean. It’s something you can’t explain – like how kids will change your life. You have to experience it to realize the importance or relevance.

I was talking with my father last week about all the egg tossing and mudslinging that I see others get so wrapped up in. He told me he sees it all around us, and is thankful that he’s somewhat isolated now with my younger brother on their farm up in Pittsburgh. While my father is now retired, he still writes and teaches to keep himself occupied during the winter months on the farm. He sent out a publication to his subscriber base yesterday (of which I am a part of) and this one paragraph struck a chord with me after our conversation last week.

I know that rancor and incivility has existed before in the history of this nation’s politics. But seldom if ever has it been in the ugly stalemate we now experience. Neither major party will allow the other party to press any part of its agenda. Senators who argue vociferously on the floor of congress no longer later sit down to lunch or dinner with their other-party colleagues. The scene is ugly and disappointing.

Ugly and disappointing is something our entire Country appears to be trapped in right now. Incivility certainly isn’t reserved for critics of YTB or MLM. It’s a trait that’s been learned and developed throughout the years that frankly, like my father, makes me sick to my stomach. How humans can treat other humans in this fashion is deplorable and unconscionable. For someone to demand respect or a voice by using these tactics goes beyond any boundaries I’ve ever known. It’s a big reason why I have the rules that I do on this blog.

I’ve spent years documenting about my experience and what I know to be true about YTB and MLM here on this blog. You don’t have to agree with it or even read it if it bothers you. But it does have boundaries for those who are incapable of being civil or rational. It’s simply not a trait I’ve been willing to tolerate since I started this blog – and I’m certainly not going to change that position now.

For the life of me, I can’t think of a single example of how insults or humiliation changed or resolved anything. All it did was heighten emotions, not logic. You’d think some would get that. But as we’ve seen – even the brightest, most talented, most promising of individuals fall woefully short of reaching any resolution because they’re just too wrapped up in their own egos.

We can only hope (and pray) that someday they might grow up to become confident, respectable adults.

You never know…it could happen.

In the meantime, just put these people aside and focus on the things you can control and find enjoyable. There’s no pleasure or knowledge in reading insults.

If I can do it, so can you, and you’ll never know how much better life can be until you actually let it all go.

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Do You ZamZuu?

Whether you’re a fan of football or not, you were probably one of the estimated 100 million strong who tuned into watch last night’s Super Bowl. Parties pop up all over the world to watch this event.

Some even tune in to watch a football game.

Obviously Saints and Colts fans were watching to cheer for their respective teams. Old rockers like myself wanted to see if “The Who” could still make it through a set without suffering cardiac arrest. (The Super Bowl has come a long way since “Up With People” huh?) But the vast majority of the water cooler talk this morning I would imagine are the Super Bowl commercials that advertisers invested millions per spot to create brand recognition and buzz.

One of those advertisers the last 23 years had been Pepsi. But Pepsi decided to opt out this year not because they couldn’t afford the $12 million it would cost to air two spots during last night’s game. They opted out because they’re betting that “the days of mass-market media as the sole vehicle to reach an audience are officially over”.

Yep, you read that right, and an article forwarded to me last week lays out a whole new strategy for Pepsi that will focus on Social Media instead of Mass Media. For Pepsi, the Social Media platform is a much stronger and longer lasting medium for a yearlong initiative and their “Pepsi Refresh” campaign.

Granted, people still talk about Cindy Crawford’s appearance a couple years ago during the Super Bowl. (My personal favorites happen to be the E-Trade Babies that are absolutely hilarious!) The new Pepsi initiative however, in order for it to work, requires far more than a laugh, brand buzz or Monday morning water cooler talk.

“This is such a fundamental change from anything we’ve done in the past,” says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. “It’s a big shift. We explored different launch plans, and the Super Bowl just wasn’t the right venue, because we’re really trying to spark a full-year movement from the ground up. The plan is to have much more two-way dialogue with our customers.”

The plan for Pepsi is to create a “charitable initiative that can build goodwill”. Pepsi wants to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. You don’t start an initiative like that by spending $12 million in advertising dollars during the Super Bowl. It defeats the purpose, especially when there’s a better – more powerful medium that enables interaction between the company and the consumer who will guide this money to worthy projects.

Will this goodwill initiative spawn new customers and help Pepsi’s bottom line? It may not be enough for a Coke fan like myself to switch, but I do find Pepsi’s initiative refreshing enough to write about it – which could lead others to switch. (For the record, it does shed a whole new light on Dr. Pepper, which is a Pepsi brand I do drink.) For some it could tap into brand loyalty in a way that Mass Media could never do – especially during an event like the Super Bowl that’s designed for entertainment and not social change. That’s why I think Pepsi hits the mark with their choice to opt out of the Super Bowl this year and move to Social Media instead.

In my opinion, it’s a perfect marriage for goodwill and social change.

Social Media is just that – “social”. We’re social beings and the platforms available such as Twitter and Facebook enable big name companies to interact and promote not only their brand, but their cause. You’d be hard pressed not to find a company in this day and age who doesn’t have either a Facebook fan page or Twitter account, or both. Not to say some still don’t have one, but if you’re looking to build your company both mediums appear to be a top priority because they enable the company to interact with their customers in ways never thought possible before.

Like this story – Re-Tweet it. Something you find interesting or strikes a chord with you – write about it and link to it on your Facebook wall. Both platforms can do far more than announcing to the world you’re getting ready to get ready to go out next Friday night. And the thing is – people and companies are beginning to see the power these social platforms have. They’ve quickly turned into tools that promote meaningful change and perhaps, for companies like Pepsi – a better bottom line.

Aside from talking about all those over the top and extremely entertaining Super Bowl commercials there’s really very little value for me or you after that. Not that I have anything against brand buzz or hype. I buy into it just as much as the next guy – especially if it technology or travel related. But this shift Pepsi is taking this year takes a strike directly at this long standing medium and makes a very bold statement that there is another way – a better way to get your message and brand out to the masses.

I think about the ZamZuu video that’s on our Rep Accounts, and I see those quotes about the internet, Facebook, old ways of doing business, and traditional advertising being dead.

Couple that with what Pepsi is doing?

Do you think both could be dead wrong?

Possibly. But I don’t think the odds are that overwhelming when you have big names like Pepsi jumping from Mass Media to the Social Media bandwagon. You don’t just stop doing things after 23 years without some very close and careful analysis.

It’s certainly a very bold move. But those of us in YTB, know all about being bold don’t we?

Can’t wait to see how both shake out. ;-P

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Do You ZamZuu?

You’ve probably figured out that I enjoy writing. I started blogging back in December 2005 and because I enjoy the activity, I’ve not only kept up with it, but expanded my writing over the years. Almost two years ago I started a YTB newsletter that goes out each and every week to thousands of subscribers. About 9 months ago, I was invited to write for Examiner.com, and added that to my list of weekly writing. For some, that might seem like a lot of work, and while I do spend time typing away each week on this keyboard, I hardly consider this “work” because I enjoy it.

I’ve been consistent about my writing and created a ton of content here on the internet. As a result of those two factors, I’ve gotten some pretty solid exposure and page rankings on several different topics. To write something, and then see it indexed on Google less than 20 minutes later can be a real kick. Most bloggers would die for any type of ranking on Google, let alone first or second page views. 

I can’t think of another format (that being the internet) where an average guy like me can create a following because of its open source and the way search engines index and pull up information on any topic you could imagine. Think YouTube, BlogTalkRadio, and the millions of blogs out there that generate millions of clicks each and every day. Each medium giving the average Joe a place to share his or her ideas and subject matter.

For some, that’s part of the charm. For others, it’s a real threat.

Examiner.com was created for those looking for a local angle. Examiner’s slogan states “insider source for everything local”. Topics range from bar hopping to the latest attraction at the zoo. These niche topics and markets have created a staggering amount of content on the internet, each with its own niche both by location and subject. Would the vast majority of the information found on Examiner.com be considered “newsworthy”? Hardly. But I don’t consider Tiger Woods, Sandra Bullock and Weezer “news” either.

Time Magazine (and I would assume other news organizations) have taken notice on how well a bunch of “Pro-Am’s” (not yet “professional” writers, but not “amateurs”) have overtaken first and second page search rankings. Other news organizations also compete in part for Google, Yahoo!, and Bing page rankings to garner readership on the internet. Low and behold, one “Professional” appears to be a bit upset that a bunch of “Pro-Am’s” are getting better search rankings than they are.

As someone who doesn’t have the kind of money Time, CNN, or any other new conglomerate has, you learn things when writing on the internet. Tags, categories, key words, social media and linking all help attain visibility in this massive space. Content however is still king when it comes to the crawlers and spiders finding you and then prominently placing you in what’s known as organic searches. When I made the switch over to hosting my own blog with WordPress a little more than a year ago, I brought all three previous years of content with me. Because of that content, the new Just Picture It Now blog was not only picked up, but indexed within a period of days instead of months.

A bloggers dream come true.

However, getting noticed on the internet does have drawbacks. Attaining visibility also means that your going to attract some readership who frankly don’t agree with your point of view or the company you keep. Because their opinions are obviously more important than yours – often times they’re going to tell you so. And I can tell you from personal experience – it can be down right nasty and bizarre at times.

If you’re not ruffling a couple of feathers – you’re simply not doing a very good job of getting noticed. Look at YTB. Here’s a Travel MLM that’s name is probably more recognized in the travel industry than three quarters of all the other Agencies out there. Not only is it a household name for most who work in the trade, it gets the entire industry in a tizzy every time these three letters show up in a publication. (Just look at the ridiculous communication and emotional outbursts in Travel Weekly’s latest YTB article if you’re not sure how emotionally charged the subject is.)

But like the travel industry, news media has also changed due to the internet and how stories and content is consumed. If you’re like me, you can’t stand main stream media because of it’s bias, the lies (mostly by omission), distortions, and often ulterior motives that many in the mainstream media adhere to. Let’s also not forget how they attempt to create a stories with the way they badger and quarry certain topics. I found the Tiger Woods fiasco a complete sham with the way they sensationalized his accident.

All done for some sort of story and the almighty buck.

And that my friend is what it boils down to here. There is gold in the form of ad revenue from the thousands of topics and millions of articles written on the pages of Examiner.com. Like Network Marketing, there is also power in numbers. According to Time article Nielsen ranks Examiner.com as the fastest-growing Internet news site in the U.S. I can also tell you that Alexa ranks Examiner.com higher than Time.

Which brings us to the question of just how this happened. It certainly wasn’t money. (Examiner.com doesn’t pay but a penny per page view on average.) No it was something much more powerful and effective. Grass roots efforts using social media like Facebook and Twitter and the relationships they create make Examiner.com a force that mainstream media simply can’t create or compete with.

For me, I’m getting another kick out of David beating out Goliath for the time being. Examiner.com is still very young and has some growing up to do. (Both from a corporate side and a truly personal level.) I think it has a good shot of finding it’s own voice however – based on the model and the passion it’s writers have about their particular interest and topic.

One things for sure; the time has come for Examiner.com. Good or bad, people are taking notice and that creates even more readership and popularity. Some I’m sure will be picked up by the same “news organizations” who are starting to poke and pry. (There are some really good writers on Examiner.com) Others don’t have the stomach or self worth for anyone to criticize a single thing they do, so they’ll probably just quit and find another, more respectable place to hide. Some will take an “I’ll show you” approach and start polishing their craft, or contributing to others on how to be better writers.

Me…I just love to write – and thanks to the internet, this blog and Examiner.com I have an outlet to do just that. If you like it – all the better. If not, don’t let the door hit you on the way out.

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Do You ZamZuu?

I guess I’m extremely callous. After all these years of reading Anti-MLM Zealots perceptions, predictions, and outright exaggerations about life and how they perceive this world – I can pretty much count on the exact opposite view or perception being the one that’s accurate. As a marketer and online entrepreneur, the last few months have been rather interesting as I’ve read, watched, and gained insight to the new FTC Guidelines concerning Blogging, Affiliates, and Advertising that went into effect yesterday, December 1st.

It might surprise you that advertising guidelines haven’t been updated since 1980 – which we all know is long before most of us even had a computer in the home or at the office – let alone internet access. Needless to say, these new guidelines for the internet have been long overdue. For some who like to live on the edge – like it or not – their way of doing business needs to change or they’ll face some hefty penalties if they don’t.

What’s so astounding to me is the reaction of a few really valuable bloggers, affiliates, and marketers, and what they have done recently because of these new guidelines. All of the sudden they’re running scared – some to the point of ending their blogs and affiliate programs because they’re fearful of what the FTC might do. Why? Because they’ve bought into all the fear mongering, half truths, myths, and flat out lies about what the new guidelines from the FTC are actually designed to do.

Based on what I’ve studied over the last few months concerning these new guidelines – those of us who have been doing business ethically and properly, have nothing to worry about. A simple disclaimer that states “duh – I get paid when you purchase from this link on my blog” (or something to that effect) will cover most of what you see on a blog like this one.

Yes, I know that adds (like the ones to the right) are painfully obvious. It might surprise some that there are people who take issue with the concept of sharing a portion of what they purchased with the person who introduced them to the product. YTB and other Travel MLM critics provide a perfect example of this type of stupidity and wealth envy. The thought that I get paid commission when I simply point someone to my “Booking Engine” and receive actual money when a service or product is purchased from my site is unethical and deceptive to them.

Why? Because in their mind I didn’t do anything that warrants a commission. I didn’t “work” for that sale in the same way they’re familiar with. They call it lazy – cheap – and a scam.

Look, I’m a marketer and entrepreneur and I use various marketing materials and subscribe to various entrepreneurial publications and sites. I’m going to obviously write on occasion about these materials and publications that I like. Why they’re a benefit to me and possibly you. If you find a link to the material, publication, product, or service – there’s a very high probability that it’s an affiliate link and when you find that the benefits, services, products that I talk about will benefit you as well – if you purchase the product like I have, I’m going to receive a commission for referring you to that product.

Now I know that the vast majority could of you care less about me and what I make because every single one of us (including me) are selfish and more interested in our own features and benefits – and what the product is going to do for “me”. (In this case “me” actually means “you”, not “me”.) However, there are those who believe it would be deceptive – unethical – immoral – or otherwise fraudulent that someone would be paid for writing and promoting such products without actually telling you that they are getting paid when you purchase these products, services, publications, or materials.

So let’s just cut to the chase here, and tell you that I believe that I provide a very valuable service and product with both this blog and my weekly and monthly newsletter. While I do enjoy and find writing extremely rewarding and gratifying – simply writing without adds, products, services, and other materials in hopes that you will find value and eventually purchase them for yourself, producing income for myself and my family – this blog and newsletter wouldn’t garner the type of quantity and quality that it does because it wouldn’t be worth my time and energy.

The bottom line here is that you’re going to have to tell people upfront that you’re going to be paid or that you received a perk (free copy, or promotional piece) when you write about these products from here on out. For the vast majority of people, they’ll not only find it refreshing and incredibly admirable (which in turn adds more credibility for you) but it helps build your relationship with your readers and subscribers.

For those who have the wealth envy complex and issues with an average guy like me actually obtaining monetary compensation or a perk for writing may never understand or accept this concept or technology. You simply need to accept and understand that their fears and phobias are their own.

If you want a very good overview and explanation of what these new guidelines consist of and what they mean to you as a marketer, blogger, and affiliate the best resource I’ve found was from Jim Edwards. (Through my tax guy affiliate, Ron Mueller) Jim has a great interview with Rich Cleland, Assistant Deputy at The Federal Trade Commission. Rich and Jim will not only give you the best in depth interview I’ve found, but puts the whole FTC Guideline issue into the proper perspective.

You may find, like I do, that these new guidelines are designed to help your business and credibility – not hurt it. You’ll also find , like I have, that there is very little that you’ll need to change in order to adhere to the new guidelines if you’ve been using your noggin and practical common sense.

And no, I’m not being paid or compensated to tell you that. ;-P

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