They simply find the people who are ready for them.

As I sit here on the eve of another YTB / ZamZuu National Convention in St. Louis, I’m astounded how this company has changed my life to look for opportunity. How it’s prepared and molded my mind for business success. I’ve now overcome the fear of the word “no”, and in that same vein – it’s helped me help others who were willing and open to opportunity themselves.

Not everyone has taken advantage of the opportunities presented to them. I think it was Edison who said “Opportunity is missed by most people because it is dressed in overalls and looks like work.” There’s a reason why the word “work” is placed in this industry we call Net”work” Marketing.

If you really study the MLM model, and become a student of the industry you’ll find that this model instills a work ethic and business savvy that you won’t find in any school. It lays a foundation of real – practical business principles and practices that you just can’t find anywhere else.

That being said – I realize that there are so called “experts” out there who will attempt to argue the points I’ve laid claim to above. You (and they) know the ones that I’m talking about. The obnoxious loud mouths who believe they know better than we do – who have it all figured out. Keep in mind that these are the same jerks who warned everyone three years ago that YTB was going to be shut down by the California Attorney General on the eve of the 2008 National Convention. Their experience has taught them that a company that finds themselves in the midst of a $25 million lawsuit will fold like a wet noodle.

I’ve seen instances of companies actually crumbling for far less money and vicious accusations or monetary compensation – but then again, the examples I can recall are traditional business models – not Network Marketing companies.

Companies like Amway, Herbalife, PrePaid Legal, USANA, NuSkin, and YTB have all been victimized by lawsuits claiming they’re some sort of scam and survived because these so called “experts” who get their little panties in a wad aren’t the business minds, or protectors of industry and justice they claim to be. At most, they’re opportunists themselves who take advantage of people’s fears and insecurity instead of instilling rational and logical thinking. It’s simply a chance for them to grab the spotlight and make themselves feel important.

There’s an ancient Chinese proverb I saw just the other day. “Those people who judge a books by their covers…..have difficulty reading!” When it comes to my experience with YTB and critics, that’s about as close to reality as it comes. With some of the outlandish, bizarre and irrational statements I’ve seen over the years surrounding not only MLM but YTB specifically by these people, that proverb pretty much nails it.

Something else I’ve learned over the years about these “experts”. When it comes to owning up to mistakes, inaccurate speculation, or just plain lies – they’re cowards. Actually, their mind, (more accurately “ego”) won’t allow them to admit they might be wrong. This perception they have is the only thing they have to hang on too.

Let me give you an example.

Last week, I was talking with one of our Directors about the once infamous John Frenaye. If there’s anyone who’s fallen prey to speculation and rumors it’s John. The guy would fall for just about anything posted on the internet as “truth” or “fact” if it has a negative ring to it. Even when there nothing there, he’ll manage to create it just to grab some attention. You can only imagine how “excited” John must have been when word of the California lawsuit was announced the night before the 2008 Convention. You’d think the simple filling of this suit meant it was a done deal the way he sensationalized the cover of this suit.

But those of us who went beyond the simple cover, and actually read the verbiage and actually comprehend our business had a completely different take. So much so, that this Director made a bet with Mr. Frenaye.

Sometime after the suit was filed, the two made this gentlemen’s bet. If the suit was indeed accurate, John would get what he wanted. The total and complete illumination of a so called pariah in an industry he actually doesn’t own but merely works in.

If however the suit wasn’t successful in shutting down YTB like Jerry Brown boldly proclaimed he could do – there would be a public apology by John at the next National Convention in St. Louis.

While there was an attempt to make some sort of assurances that John would keep his word on this – according to the account of the Director who made this bet – John’s enormous ego wouldn’t permit him to even speculate any possibility that YTB could survive the cover of the claim.

The National Convention in St. Louis this week will be the third since the suit was first announced in 2008. Along the way there was a $100 Million Class Action filed which has been thrown out of court more times than a cat has lives, and another suit filed by the Illinois Attorney General that honestly just sat there collecting dust for two years before it quietly went away.

John being the gullible and clueless soul that he is obviously took the bet. In his mind – the cover matched his perception, and there was just no way on God’s green earth that he’d ever have to muster up any type of apology with these kind of stakes stacked up against a bunch of lowly MLM Yahoos.

Now I can understand the absence of a full-fledged apology in 2009. While John had certainly speculated that bankruptcy or the YTB Founders riding off into the sunset with everyone’s money was an absolute certainty by the time we all got together in St. Louis at the time, none of the facts about our model had really come to light a year later. Nor were any of the suits either settled or thrown out of court outright.

I’ll even let 2010 slide. He was after all holding on to a thread of hope that the laws as they’re currently written in Illinois would magically change or be re-written in his favor.

However, it’s now 2011 and all three suits have either been settled both legally and monetarily or been pummeled to death by the court system as being “redundant, immaterial, impertinent, or scandalous matter”.

So that begs a very serious question. Could this be the year that YTB gets the apology from this once infamous critic who now finds himself on the wrong end of this bet?

Honestly, I doubt it. Cowards like John and the other critics who have quietly removed themselves from the soap boxes they once stood on just don’t have it in them. The opportunity to correct the years of slander, malicious abuse and misleading information posted on No Travel MLMs will never go away.

Unfortunately, I don’t see John being ready. A far better alternative is to just quietly fade away like he has. However, because YTB will continue to hold National Conventions like the one this week in St. Louis – the opportunity for him to man up and do so will never go away. ;-P

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With

I would start off with “I hate to say it” but that wouldn’t be accurate or true. Fact of the matter is – I’m rather pleased that “I told you so“.

In a press release announced yesterday, YTB has agreed to enter into a final judgment and consent decree by the court without trial or adjudication of any issue of fact or law concerning yet another slanderous and erroneous lawsuit against YTB – this one filed by the Attorney General in Illinois.

Total damages of this lawsuit – basically restitution for approximately 300 people. I’m being generous with this number, simply taking the $500 start-up fee in the purchase of an online booking engine and not accounting for any monthly fees. We’ve learned from the Class Action that has been thrown out of court a half dozen times (and counting) that most who look for this type of refund or restitution don’t give the business much time or effort before they throw up their arms and quit.

Total cost of the restitution – $150,000 which represents 0.002% of everyone who’s ever signed up with YTB Travel as a Referring Travel Agent.

It’s important to note that all this money should go to former RTA’s of the company. There’s never been any fee for the right sell these websites to anyone (known as a “REP”) – although someone in the Class Action suit never paid a dime, but wanted restitution anyway.

Even when you combine the restitution to “victims” in the California suit settled two years ago, that still totals less than $300K. If you’re thinking – “wait a minute that was settled for $1 million?” you’re partially correct. Almost 90% or more exact – $875,000 went directly to the State of California, leaving a measly $125,000 for the “victims” that suit was designed to protect.

Look – I know how all these law suits put some people in a tizzy. Frankly, some who don’t know squat about Network Marketing (and never will the ignorant Zealots) became raving lunatics about the claims filed. Problem is – these suits were just that – claims. Most simply skipped ahead and proclaimed YTB was guilty of what was said simply because it matches their limited knowledge about the industry as a whole.

Now those who claim to be experts but have no real – practical experience will certainly have egg on their face. Truth is and always has been that nobody ever paid for the opportunity to recruit others. In addition and like it or not, other Host Agencies do charge a startup fee and monthly maintenance to partner with them.

And let me tell you – there was just no way any court would allow anyone to bypass those facts. Not even an Attorney General.

So here I sit today, with the same company, pretty much the same booking engine, and an even better opportunity I had three years ago. My commissions have actually increased from 60% to 75% on travel, and I’ve got an online store that gives me additional commission and provides cash back to my customers.

Instead of going out of business like some had speculated – I ended up with a better business. And I didn’t have to move an inch.

That’s what YTB has always been for me. Nor was there ever any doubt that it would survive. The clowns with the circus act with tails about a “house of cards” this and “endless chain” that don’t have a clue what their talking about. I know the industry from experience, I also know that Founders from personal contact. It was very clear to me that people totally underestimated both. That’s why I stuck around.

Sure there will be those that will continue to harp on the failed attempts to put the company under. They need someone like Jerry Brown or Lisa Madigan to justify their meaningless existence and limiting beliefs. There will also be those that want to focus on the recruiting aspect of the company. If they do more power to them – it’s their problem and misinformation, not mine. Network Marketing has been available and sustainable for the last 125 years. So get over it.

To me – honestly – some acted like such crazed dogs they need to be shot and put out of their self-inflicted misery. It never ceases to amaze me how some will just prowl every nook and cranny to find something they can get upset about. Or even worse, just make it up as they go along. And when challenged with an opposing view, they pretend to talk to someone else who agrees with them. Like that’s healthy or even normal.

I have to admit – it’s hard to believe that all this started three years ago. It sure has flown by. Probably because I always knew the bark was far worse than the bite. While some can’t seem to distinguish the obvious difference between a legitimate Direct Sales company or MLM and some long winded and very broad terminology that scream “pyramid scheme” it’s good to see that right still wins over wrong.

Happy to have all this behind us and I’m certainly ready to move on with a stronger, more lucrative, and diversified company. In that regard, I’m certainly not sorry any of this happened. Times like these always separate the weak from the strong – and the strong always get stronger.

Maybe now with this last suit out of the way we can get back to what we initially set out to do three years ago – Life, Liberty and The Pursuit of Travel.

It’s been long overdue.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With

I appreciate quality customer service. I’ve run into what syndicated radio and television host Clark Howard calls “Customer NO Service” far too many times – and simply won’t do business with companies who don’t offer the support I feel I deserve or require.

In my opinion, one of the companies that tops the list of great customer service companies is YTB. In the 6 years I’ve been with the company, I’ve always had superior service and support from the team at the Home Office.

What really gets me jazzed is the opportunity to meet the people I communicate with via phone and support tickets. The ability to visit with this dynamic team in person during Red Carpet Days, National Conventions, and other corporate events is a real treat for me because it gives me an opportunity to thank them personally for all they do for me during the year.

Customer Service can be very rewarding – or it can be a real drag. Much of what determines that outcome begins from the very top of the organization. If the Corporate Heads are upbeat and positive, that’s going to trickle down to the rest of the organization. Everyone I speak with in the Home Office always have a smile on their face, (and you CAN tell even when speaking on the phone) they’re always willing to help, and always gratefully, thanking me for contacting them.

This week, the Home Office is taking the time to celebrate and honor the Customer Service representatives at YTB/ZamZuu. Customer Service Week is a national event devoted to recognizing the importance of customer service and to honoring the people who serve and support customers with the highest degree of care and professionalism. In 1992 the U.S. Congress proclaimed Customer Service Week a nationally recognized event, celebrated annually during the first full week in October. The Home Office TEAM will participate in activities throughout the week designed to boost morale, motivation and teamwork and to reaffirm their commitment to a valued YTB/ZamZuu field force.

Coach posted something on his Facebook wall, giving us an opportunity to thank the awesome Customer Service staff we have and show our appreciation. Problem for me was there are so many there that have helped me over the years, I’m afraid that I might leave out someone who deserves it. So, I decided to do the next best thing, thank them all openly and publicly for my gratitude and appreciation for what they’ve done to help, support and teach me over the years.

It’s an honor every time I come in contact with any of them – be it support tickets, e-mail, phone, or in person. A true pleasure.

As a side note: The YTB Home Office will close from 11:15 am – 2:30 pm Central Time Friday, October 8, 2010 so that the Home Office team members can participate in the closing activities of Customer Service Week. They certainly deserve this time and recognition.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With

There are several things that make me proud to be a member of YTB and ZamZuu. I mentioned Flags4Vets just before Convention. The company has also been a part of Feed the Future in years past, which provide toys, computers, musical instruments, and other gifts to children. We also can’t forget Passport To Giving which provides a steady stream of income for non-profit organizations who no longer have to beg for money.

This fall YTB and ZamZuu will expand its community service to help even more people in the form of security services for the average person. We know all too well about nut cases who poke and prowl the internet for your personal information and end up posting it publicly for everyone to see. While the information age we now live in can be a huge benefit – there is a segment of society who is suffering for whatever reason – and in their own dysfunctional way, they believe that victimizing others will make their pain go away.

While these people may or may not take responsibility for their own wellbeing and happiness – there IS something YOU can do to protect yourself and your family from this ugly segment of society.

That’s why we have a special interest in what ZamZuu will roll out as a new premier identity theft recovery product called the Entrust America ID Recovery Plan. In the event of an identity theft, the covered member is assigned a certified “Rush ID Recovery Specialists” from Entrust America who performs all the recovery and restoration work on behalf of you, the victim.

Most other plans on the market today merely offer assistance and expense reimbursement, and the victims are forced to do their own recovery. Don’t be fooled by slick marketing tactics, partial solutions and fine print exceptions that protect them, not you.

Last year, as many as 10 million Americans were victims of identity theft according to the Identity Theft Resource Center.

We know how nasty and foul these perpetrators can be – but there is a way for you to remain in control and have peace of mind. Entrust your identity to local, regional, and national police associations and law enforcement (who also use THIS product) with Entrust America who fully recovers the victim’s identity, repairs the damage done, pursues the perpetrator, and takes legal action on your behalf.

The second product ZamZuu will launch is something we believe every parent needs in this day and age. Personally, I have no problem with people coming after me – but when it comes to my family that’s an area that’s so far out of bounds I can’t even put it into words. (And you know me – I have a way with words.)

KidZafe by Zamzuu helps you protect your kids from predators, bullies and sexting and helps you protect their privacy and reputation on Facebook, MySpace, Twitter and on the mobile phone.

I could go on for days writing about this – but the mind doesn’t see in words – it sees in pictures – and I want you to get the full impact of what’s at stake here as a parent and what you can do to protect those you love. The video embedded below is powerful – especially if you’re a parent of young children. What I really like about this product is that it doesn’t force you to hide or lock up your children from the scum that may be after them – but it will warn and help you protect them. It puts you back in control of the information they now have at their fingertips.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With

Want some great comic relief for the trip up to St. Louis? After the events of last week surrounding YTB and the stock jumping up in price, I decided to do some poking around on the internet to see what was being written about it this weekend.

Honestly, not much. Sure the stock tripled in just a couple of days, but when the price starts at 4 cents a share and climbs to 24 cents, there’s not much to talk about when compared to other stocks.

For Zealots however, little ol’ YTB appears to be the only thing that matters. (A company that controls them by living “rent free” inside their heads.)

Anti-YTB Zealots tend come out of their holes when things like this happen in an attempt to keep their illusions in check. While the folks of YTB and ZamZuu are busy gearing up for another Convention in St. Louis to educate themselves and celebrate another year – Zealots (who just can’t help themselves) get really nervous and vomit some real whoppers in an attempt to curb momentum.

This year however, unlike years past, (for those of us who take the time to pull up the historical pricing) there was a huge run on the stock last week. Was it pre-convention news? Possibly. YTB’s Q2 earnings report? Maybe. Or have people have finally caught on the zealots are full of themselves? (Most likely.)

What busted my gut over the weekend was reading the wreckage anti-MLM zealots left in the wake of the events. When the stock started it’s upward trend at the beginning of the week, I can only imagine how their palms began to sweat – and eyelids began their uncomfortable twitching. By Thursday morning the “head worm” couldn’t take it any longer and posted something in order to satisfy the uncontrollable twitching. Anyone who takes the time to post something like this over a $0.05 increase (as of Thursday morning) – simply shows how nervous, obsessed and irrational some idiots are over Direct Sales and Network Marketing.

Excuse me, that’s “pyramid scheme” according to them.

Oh, but wait – it get better.

The eye twitching turned into a full blown panic attack by 11:00 am that morning after the stock doubled in price once again. Clueless as to what was going on, the worm copied and pasted some screen shots of the 139% increase since his lame attempt to squash the stock failed to catch any traffic or traction. (How dare anyone not take heed of the Great and Powerful Man Behind the Keyboard.) Of course, it could have gotten plenty of traffic, and those who know this guy’s history – most likely took bets in the opposite direction. (If I had read it that morning, I sure would have bought more!)

By 5:00 pm that very same day – the mornings confusion and quote “Not sure what is going on” magically turned into “all so predictable” after 2 million shares were traded that very day when the financial were released after the bell. A flip flop that would have made John Kerry proud! (Did this guy not read what he posted just hours before?)

In all for the day – six separate posts that day all surrounding little ol’ YTB.

Too funny. Who has time for that? (I’m not talking about just writing it – but reading it!!)

For the record, the last time “predictable” YTBLA traded even close to 2 million shares in one day was August 12, 2008 when investors went running for cover thinking California’s Attorney General understood the difference between a legitimate business model and pyramid scheme. (We now know much different – he’s just as clueless as the worms.) The only other time prior to that was when YTB posted it’s first yearly profit – nowhere close to Convention but in April of 2007.

And that’s a trend this Goof calls “predictable”!

I have to give these liars some credit however. They remembered how they spewed illusions that there aren’t any Directors left in YTB to “pump and dump” the stock. Nope. Because they can’t use that as an excuse any longer when stock climbs a few cents a share, they decided to lay it out on Coach, Scott, and Kim! They’re the ones who are pumping up the stock before convention.

How? Well according to the head worm, they terminated their “employment” earlier this year, and are free to trade all they want. (My guess, based on how clueless he is about THAT idea, is so they don’t have to file a Form 4)

Let’s say (for like – a nano second) this worm is right about Coach, Scott, and Kim not being employees of the company. There would still be a Form 4 to document the trades regardless.

Why? Because Coach is still a 10% shareholder and Scott and Kim still reside on the Board of Directors until at least 2012. Until a Form 4 is produced showing even a single share of stock being traded by any of the three – the worm is simply squirming for an answer that will fit into the hole he’s created for himself. It’s a far better alternative than using common sense, logic, or reading actual documentation.

Poor guy – that would just be far to much to handle for a zealot like him.

With so much activity on one blog, the only other place I bothered to check in on was the Yahoo Boards which you just have to love for the simple reason that nobody who posts there owns a single share of stock. Funniest comment I read there over the weekend was some arrogant snot who thought the board was worth reading. Like anyone in YTB or better yet, an investor, would take any of these no name cowards seriously. The one guy who did stand up for the company (sort of) didn’t stand a chance after he misspelled his own name. (Like that has anything to do with stocks.) After that, the guy didn’t have a chance because that’s all the compost the worms needed to chew him up and extract him out the other end.

The rest of the holes these guys may have crawled out of could be better or worse – but I couldn’t tell you. Same story most likely – as they all follow the “head worms” with “baited” breath. (Poor saps have no idea they’re being baited.) Just more no name cowards who think they talk a good game, but end up looking as dumb as the dirt they squirmed out of. Nobody with have a brain really cares to participate in that kind of stupidity, ignorance or childish behavior.

Nope – the smart ones will be heading to St. Louis to celebrate another year that never should have happened.

The worms? They’ll eventually crawl back into the holes they came from after a while. Right now St. Louis is the place they’ll be in mind and spirit this week.

Funny how they wouldn’t touch this company with a ten foot pole – but it sure takes up a lot of energy and time digging holes for themselves.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With

By the time you read this, our family will be in Ocho Rios, Jamaica. I’ve come equiped with my  “What part of NO do you not understand?” T-shirt which I purchased the last time we were in port here. (For those of you who have been here, you know why we need a shirt like this.) We’ll spend a relaxing day at Bamboo Beach Club since the kids wanted some beach time. (And still too young for Dunn’s River Falls)

Tomorrow is a big day in Grand Cayman. We’ll do a couple of excursions including swashbuckling on a Cayman Pirate Adventure in the morning and then spend the afternoon at Dolphin Discovery and the Cayman Turtle Farm.

Later that evening, we will dine and celebrate my daughters 8th (going on 18) birthday aboard Carnival Destiny.

This particular ship has been the top pick for a number of our clients since it was refurbished and started sailing it’s 4 and 5 day itineraries to the Caribbean from Miami. When Ronda and I were awarded Team MVP by our Directors at Convention and given a Carnival Gift Certificate as a way to say thanks for all we do, I pretty much immediately knew when and were we wanted to go.

Of course, you can’t have a proper birthday party without family involved. So we invited extended family to come along for the party on the World’s Most Popular Cruise Line. (They know a really good Travel Agent who got them one heck of a deal.)

So while you enjoy RPM and Red Carpet Day, we’ll be stuck down here in the Caribbean – thousands of miles away. (And lovin’ every minute of it.)

I’ll probably hit the internet cafe a time or two, but don’t be looking for any posts during the week. Like our newsletter that went out yesterday, this was written and scheduled last week before we left.

To keep you entertained – check out our favorite cruise tune this trip. I’m a classic rock and roller, but Michael Franti and Spearhead’s new tune “Say Hey (I love you)” gave me happy feet the first time I heard it. It’s got a create Caribbean beat and will certainly give you the itch.

So until I get back around the way – Enjoy!

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With

UPDATE: If you were on the Thursday Night Training Call with Ann Sedgwick last night or if you read the Travel Compass sent out last evening, you now know that BookCCL.com is open for YTB RTA’s to register once again. (Even if you did not have a previous booking or group already registered through their site.) Registration is reserved for RTA’s who have taken the appropriate training and upgraded from the Associate position who now qualify for the 70% commission level.

Instructions can be found in either the Travel Compass or in this weekends Newsletter sent out for Just Picture It Now Newsletter Subscribers.
~~~~~~~~~

If your read Monday’s article, you knew that I was up in Wood River for Red Carpet Day Tuesday. I enjoy these events because I’m able to actually see many of the organization face to face. I get a chance to look people in the eye, instead of talking with people over the phone, or corresponding via e-mail. Events such as Red Carpet, Convention, and other local meetings are important to me simply because like the documentation I have here, seeing the energy, the excitement, and passion in someone’s own eyes completes who we are and what we do.

Now that the company has overcome the allegations in California that some claimed would put YTB out of business, (the California AG’s and critics goal by the way) Wood River was a buzz.

Seeing is believing. I’m sure there will be those who simply take what they read in the media, blogs, and forums for face value. If you want to believe that YTB is banned in California, shut down, or has ended, you’re free to do so. As we move forward, and people see that YTB’s still around, still making headlines, and obviously still operational – I would imagine that it would only cement that critics aren’t the sharpest tools in the shed.

The same type of myths were planted on the internet surrounding YTB’s relationship with Carnival Cruise Lines. Attempting to state anything other than a very solid and stable relationship with the World’s Most Popular Cruise Line has been considerably more difficult to spin however. There’s been plenty of evidence over the years that Carnival not only enjoys, but values it’s relationship with YTB. Most of the evidence is private in the form of e-mails to the field directly from Ann Sedgwick, or the Saturday morning training calls she conducts on the company conference call number. Other evidence is available for everyone via several Sail-a-thons with Carnival and Princess who promote their product during these events.

Critics, as always, will persist however with their own agenda. Attempts have been made to make it look like our relationship with Carnival will soon fall like it did with Royal Caribbean. A few months ago, we decided to revamp and clean up the BookCCL.com accounts. Now that we have a Home Office staff large enough to handle the volume, YTB took on more responsibility asking Associates and TSO’s to call our own Travel Department for any Carnival related questions and bookings.

One of the overzealous critics who’s been on the “24/7 YTB Watch” found a segment in our internal communications and decided they could spin it to mean something else. This new twist with the company’s correspondence to the field is a perfect example of what Andy Cauthen talked about when they distort your response to their own agenda, and render your intentions worthless.

What was initially intended to strengthen our relationship and features was spun as Carnival distancing themselves from our company. They no longer wanted to work with the uneducated Yahoo’s who only want to recruit and pretended to be a Travel Agency.

It was also speculated by critics some time ago that the Home Office created an elaborate story about the Carnival Pinnacle Award. YTB first earned the award back in 2005, and there was a press release and pictures taken of Kim Sorensen and our BDM Ann Sedgwick. The story went that nobody could confirm the 2006 or 2007 award because there wasn’t any press release or additional pictures to match up. Truth of the matter was that over 11,000 National Convention attendees saw the award being given in 2007 and about another 6000 witnessed it down at Funshine in Orlando later that same year. Because one critic said he couldn’t confirm it with Vicki Freed at a trade show, (who I’m sure had a reports of past awards available at that very moment) the rumor was that YTB was blowing smoke.

Some can’t bring themselves to admitting that their mode of confirmation might not have been the best way to document the lie they wanted everyone to believe. But like most of what we read, there was no further documentation, not further verification, and if we wanted to prove them wrong, it was up to us to clean up their mess.

Just like the settlement agreement in California, we need to stop trying to prove to everyone who is right and who is wrong. Remember, when you get into a fight with a pig, you both get dirty, and the pig loves it.

Let our years and our status with Carnival speak for itself here. Type up a support ticket, ask them yourself what’s going on. Anyone who took the time to type up a support ticket or call the Home Office to end the myth that Carnival no longer wants YTB calling or booking through BookCCL.com found out it was a maintenance issue rather than the hand slap critics wanted it to be. Those who had existing bookings and groups through the site were immediately granted access once they submitted a support ticket with proper booking numbers. In addition, many of us have developed relationships with Team Carnival who are always a pleasure to speak with.

On Tuesday, 1500 Website Sellers and Website Owners witnessed Ann Sedgwick not only hand Kim Sorensen a Pinnacle Award, but also heard her say it was our fourth year in a row. She then took time to speak with all of us at Red Carpet about how YTB DOUBLED our production over 2007′s numbers. Kim’s goal in 2008 was to be the number one with the number one, and while we didn’t quite make that number in 2008, if we keep pace with the growth we have, we’ll attain that honor as well.

I can’t think of another supplier or vendor who has more clout, more pull, more credibility in the Travel Industry than Carnival. Disney, who we also work with comes close, but Carnival is one of the largest, most respected leaders when it comes to public perception and respect. They’ve provided hundreds of training calls, a number of ship inspections, semiars at sea, and have been able to provide a very solid solution to the “issues” Travel Agents have concerning FAMS and discounted travel. This five minimum booking policy with each vendor has been compnay wide for over a year now, so why critics still have an “issue” with us getting discounted travel, I couldn’t tell you. To me it’s just further validation that critics simply want to shove their own illusions down everyone’s throat and ignore what YTB is actually doing in the industry.

I’ve been telling you for years about critics, their illusions and their agendas. Andy Cauthen chimed in last week when we saw how our settlement with California was spun by these same critics and the media. It appears the our CEO, Scott Tomer also agrees with how lame the misinformation, myths, and lies are that’s thrown out there to distract everyone from what’s really going on with YTB.

I’ve got to ask you at this point…

Do you know any of these critics personally? Do you have any clue who many of them even are?

They wanted California to shut us down. They want Carnival to dump us.

Do you think it worked?

Then why on earth do thier illusions about who we are and what we do even matter?! Like California, and Carnival, the myths and the lies are catching up with our critics and the tide is starting to turn.

There is more we need to overcome and prove wrong. The battles are far from over. With California and Carnival as the latest examples of why people need to dump the self importance of the overzealous critics, you need to do what I do when I read the lies, the spin, the missinformation created to distract you.

It’s three simple words and it goes like this…

“Thanks for sharing”.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

Book Your Travel & Vacations With