What’s Your Why?
Monday, January 25th, 2010Remember those goals we wrote about at the beginning of the year? Just wanted to do a little check up with you on how they’re going.
As January comes to a close next week we’re coming up on the time of year when the fitness clubs start to thin out, McD0nald’s and other fast food service restaurants begin to see an increase in profits, and sales for Nicorette gums and patches drop way down. It’s much more noticeable this time of year because everyone comes into the new year with a bang, only to fade off weeks later and go back to a comfort zone they’re familiar with.
If you’re in the Network Marketing or Direct Sales industry, you see this kind of thing all year long. That’s why I never get too disappointed when someone tells me no, nor do I get too excited when they say yes and sign up. You learn very quickly that talk is cheap.
Those who have a big enough “why” however, have a much better chance to achieve the goals they’ve set out before them. My grandfather for example had two heart attacks and a mild stroke when I was young. After his second heart attack, the doctor told him he’d never be able to more than walk the dog around the block for the rest of his life. He was in his 40’s at the time, and that’s all he needed to hear in order to quit smoking cold turkey and start exercising.
When I was 16, the two of us rode together on a 50 mile bike ride. (And I was the one who struggled.)
He’s 90 this year, and still walks to the grocery store, the doctor – dentist – and various other locations to keep him active.
He had a big why.
I got into this industry for a pretty big why too.
Security.
See, both Ronda and I had been burned far too many times in the corporate world. Four months after our son Brian was born, Ronda was laid off at Bellsouth after 6 years of service. I had been in the golf industry with a very large company who filed bankruptcy. I then moved to wire and cable with a company who was shut down by the Securities and Exchange Commission for fraud. (Cooking the books.) I worked for Gateway for a short time in their stores before they closed them and went into the big box stores. And my last stint in traditional business was a company called Hi-Fi Buys which I got out of when rumors started to surface about bankruptcy. (Which they eventually did.)
I’ve been with YTB for 5 years now – which is longer than all those other companies combined.
What YTB did for me was teach me how to be self sufficient. It’s also given me an incredible amount of self confidence. One of the reasons I’ve stuck with the company even with all the doom and gloom I use to hear about – I have the tools, mindset, and skills today to not only survive – but thrive on my own.
I never would have learned all that if I didn’t have a big enough why.
My peers at the time, the companies I worked for, nor did any schools teach me anything about being in business for myself. It wasn’t until I got around others like Coach, my Directors, and other Network Marketers that I needed to think about a company called “You, Inc.”
“You, Inc.”, has taught me how to look at a problem and come up with a solution to solve that problem. Look at my newsletter – now with thousands of subscribers. All started because I was smart enough to see a solution to a communication problem. I look at the market, realize what it needs, and offer services and products that cater to that market. It’s built trust and stability for me that I just couldn’t get in the corporate world.
All because I had a big enough why.
Even with all the ups and downs that YTB has had over the years – it’s a far better alternative and much more rewarding than working in the corporate rat race.
Find your why and you’ll have the same passion and stability. It won’t necessarily make the road less difficult, but it will give you the extra burst to break through to the other side to realize the rewards of the goals you’ve set.
Opportunity will knock for those who are ready, willing, and have a big enough why.
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