Have you even seen a bucket of crabs at the beach? Ever notice that you don’t need a lid once you have more than one? If there was only one crab in the bucket it would certainly escape. However, when there is more than one crab in the bucket, if one tries to crawl out, the other crabs would grab hold and pull it back down so that it would share the same fate as the rest of them.

And I’ve seen my share of humans who are no different.

It’s such a strange phenomenon and I haven’t quite figured out why people feel the need to do something so selfish and stupid.

And nobody who attempts to better themselves is immune.

It’s during these times that you have to make some tough choices between your own goals and dreams and the company you keep.

Here’s the thing: THEY don’t have to live with your decision – YOU do.

The first time I felt stuck inside a bucket was when I was trying to break into radio right out of college. The school told me that it wasn’t a viable career. Friends told me I wasn’t good enough. I remember my own father asking me how long I was going to chase my fantasy of a full time gig in radio.

At the time, I was doing whatever I could to keep my head above water doing odd jobs while doing part time gigs in radio. It was about two years after dropping out of college. I had a full time job as a janitor at the time – mopping floors and cleaning bathrooms during the week, then driving to Youngstown, Ohio for the weekend to do overnights at a top 40 radio station.

It was so long ago, I can’t remember how much longer it took (but it was only a matter of weeks maybe months) after that I got my first full time gig that launched my full time radio career.

I never let go of that dream. I guess because if I did – I’d be thinking to this day “What if”.

I’ve run into the same type of crabs in Network Marketing with these illusions that it’s not a viable career. That’s it’s something less than “worthy”. (As if they have a right to make that call. LOL!) They’ll do whatever they can to chastise and condemn the industry in an attempt to make it so unattractive that you’ll stay right inside the bucket.

Like my radio career however, I found a number of successful marketers who were willing to support me and help pull me out of the bucket and get me away from the crabs who wanted me to share in their misery.

That’s the difference between humans and crabs. You can always find another human who’s willing to mentor you and support you – especially in the network marketing industry.

Truth is – I’ve never been involved in a more supportive industry in my life. The industry is overloaded with mentors and support. Nor have I been surrounded by more gratitude and love.

If you spend enough time and get yourself plugged in – you’ll find them too. Good natured people willing to feed your body and soul with healthy food and nourishment. Before long, you’ll realize that it’s not only much more attractive outside the bucket – but there’s a lot more room.

Given enough time, you’ll find yourself on the outside looking in. Looking inside the bucket today – all I see are a bunch of crabby people who are just too stupid and selfish to figure out that supporting one another would save the entire bucket.

Don’t let the crabs in your life keep you from your goals and dreams. Stay focused and determined and you’ll find the right type of humans that will help pull you out of the bucket.

Trust me, there’s a lot more room and support outside than in. ;-P

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Everybody needs to blow off steam every once in a while. Some do it by yelling. Others do it by crying. Others, sad to say, do it with physical violence. Others, do it on the computer by writing e-mails and posts on forms and blogs.

My father is one of the most even keel individuals I know. It’s not that he doesn’t show emotion – we laugh quite a bit. But I’ve only seen real anger and frustration by him once in my entire life.

It was aimed at me, and after making amends years ago can freely admit that it was totally my fault.

I was in high school at the time and just beginning an addiction that thank goodness didn’t last very long. I was 25 when I sobered up and had my last drink or drug more than 20 years ago. The addiction started by holding on to anger and resentment for a move our family made my Junior year. Feeling like a victim I convinced myself that it was my father’s fault. I justified my drug use as a way to make him suffer – the way I was suffering.

I came to realize after I sobered up that the anger wasn’t anger at all – but selfishness. The move fulfilled a dream of my father’s as Senior Pastor of a very large church that had been around since he was in high school. It was the highest position in the Western Pennsylvania Conference without being promoted to Bishop. My father found his bliss and spent 26 years there. While he would have served the Conference as Bishop, it wasn’t where he truly wanted to be.

He was in the prime of his Ministry and there I was, a high school punk that blamed him for leaving my friends and the opportunities I had my Junior and Senior year of High School. He was supposed to sacrifice his dreams for mine – I was more important.

I received several e-mails from an individual Saturday morning who has much the same type of resentment and anger towards me for living my dreams. I know it’s hard to believe, but there are individuals who “loath” me. It was difficult for me to understand his immense anger and frustration. We’ve never really formed any type of relationship, never even spoken on the phone or met in person. We live in completely different parts of the country, and I have no care or concern about who this individual is or what he does.

I asked this person what he wanted from me. Did they need me to lash back with insults and name calling? Did they want me to get as angry as they were? Did they want me to own the resentment and bitterness?

His response was that he needed nothing because I was worthless.

While stating that I hold no value to him – he was illustrating the opposite in time, energy, and anger towards me. If there wasn’t any value, there wouldn’t be any need to even turn on the computer. Yet, there were several lengthy rants about how much I suck and what I can do with my worthless little life.

Oh my…

So what do we do with these type of actions? Ironically, he gave me the answer in one of his lengthy rants when he created the illusion in his mind that I was a “dry drunk”.

It’s called the “Serenity Prayer” and it goes like this:

“Grant me the serenity to accept the things I cannot change.
The courage to change the things I can.
And the wisdom to know the difference.”

When I asked this individual what he wanted me to do, I had surrendered his illusions about me as his own. I couldn’t control them, I couldn’t change them, and I couldn’t help him. He was far too emotional to even consider it at that point.

If I did take ownership of any of his statements – I would have been on the computer all day in “payback”. Instead, I spent time with family on the first weekend our pool was open. I also spent time with my son at a birthday party for one of his school buddies. Never really giving any of his statements much time until this morning – and that I DO have control over.

Another one of my favorite quotes comes from Harv Ecker and it goes like this.

Everything is neutral. Nothing has meaning except for the meaning that you give it.

That sounds really good, but it’s much more difficult to pull off than most people think. One because were not programed to think like that. And two, you have to let go of all the egos (including your own) that create the illusion that mere words have value. If successful, you’ve found pure serenity and harmony – a truly natural state of existence that you were born with.

Admittedly, I’m still a work in progress – still learning to let go. I think about the years it took me to relearn how to operate without a drink or drug in my system. Today, it’s a very simple choice of abstinence. It’s not that I don’t think about drugs or alcohol – but it no longer controls me in a way that destroys my logical – rational thinking.

Recovery isn’t about “not drinking” – it about learning and using tools that enable better management of your life. It’s an awakening that I’m grateful for and can share with others because there are many life lessons that can be tied into every day life.

Some clearly don’t get that – and that’s okay. Those same tools can be used for a few of overzealous critics too. ;-P

Bitterness and anger can overwhelm you if you let it. It’s not that we can avoid it completely. We’re all human after all. But there comes a time when you just have to think to yourself:

How is this serving me or anyone else I come in contact with?

If there isn’t – it’s time to let it go and move on…

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In my short five years in the Travel Industry there’s one thing that I’ve come to not only know, but expect from traditional Travel Agents:

They absolutely LOVE to complain.

In all the industries, all the companies I’ve worked for during my adult life, I’ve never seen an industry so quickly drawn to anger and criticism the way Travel Agents are. It’s no wonder so many of them have gone out of business. Currently, with two thirds unable to show a profit last year, one might suggest that a bit more focus on their own business would be in order – rather than spending time and energy on someone else’s.

Not Travel Agents. They relish the role of victim and have an uncanny way of finding something to complain about – even if it’s a half a world away.

I first caught wind of this iTrek story and promotion in Australia called “The Travel Agent Is Dead” at the beginning of the month. I didn’t think much of it, nor was it “news” to me by any means.

As we’ve come to expect, the industry can never let anything go. Quite the opposite. Since the initial story posted on March 8th, there have been numerous other articles on the progress, compounded with more bickering back and forth within the community.

As a result, more heals are being dug in on both sides of the fence that only heightens the hostility and anger – now almost a month old.

There soon appeared to be a tie with Travel Guard in this developing story, in which they proceeded to do some major backpedaling in order to save themselves from the wrath of the Travel Agent community. If you’re wondering how Travel Guard got mixed up in this mess half way around the world, they do some of the underwriting for iTrek. Enormous pressure (and blame) was bestowed upon them in order to “fix” this promotion once and for all.

After all the dust settled, I’m reading Travel Agent Central yesterday only to find that iTrek has decided to move forward with the promotion. While putting an end to the gala affair they initially planned for this promotion, they’ve decided to move forward with the film competition and prize awards, however, on a much smaller scale. We found this on their website home page.

THE RUMOURS ARE TRUE.

Unfortunately “The Travel Agent Is Dead”, is dead. The competition has come to a tragic and premature end due to the unprecedented hostile response from Travel Agents in both the USA and Australia.

There has been a biblical over reaction by Travel Agents to this marvelous competition. The pressure that was put on our Underwriter to withdraw support for this competition was of the highest degree and due to this relentless onslaught we are unable to continue with the campaign.

Biblical overreaction. Sound familiar? You bet it does!

I’ve seen far too many “relentless onslaughts” from this community over the years, to the point that it makes me sick to my stomach that we actually work in the same industry. It’s not only appalling; it’s embarrassing to see grown adults react in this fashion.

And that will eventually be their downfall – they “react”, they never “respond”.

And there is a difference.

In my humble opinion, Travel Agents as a whole need to get a spine and start promoting their value – rather than attacking and condemning everything that appears to stand in their way. It’s gone past the point of sad to the point of absurd. You just can’t get anywhere effectively by doing this type of bickering. With every problem lies a solution, but most can’t get out of the way, due to the emotional outbursts we see all too often. None of them ever appear to take the time to look at more effective ways to respond to any given situation.

Look at YTB. Sure, the hostility and public shame has driven some away, but our company as a whole is much stronger and far more resilient than they ever imagined. That’s the nature and the beauty of the Direct Sales and Network Marketing model. There’s power in our numbers, and no two people are going to perceive or respond exactly the same way. In stark contrast to the Travel Agent community, our industry spends far more time looking for opportunities to advance and improve – not blatantly attack and tear down.

In their defense, nobody likes being called a dinosaur or worse – dead. They see evidence of things changing around them every day. Look at the Travel Weekly Power List. Four of the top ten companies are on-line Agencies, producing a combined $45 BILLION in sales without any need or want for their fine services, which they proudly hold near and dear to their heart. And they should be proud of what they offer. Likewise there is a market for their fine customer service and support.

The problem as I see it comes from the heart – instead of using their heads. As a result, the emotions elevate and compound each situation instead of finding an applicable resolution that most everyone can agree on.

Produce another competition here in the U.S. for all the reasons why you actually need a Travel Agent. (Without any need or desire to even speak of iTrek.) With all their years of experience I’m sure there are some wild stories that could be told. Real horror stories and how they came to the rescue and aid of long time clients they’ve helped over the years. Not only could it be extremely informative but down right fun to watch if done in the proper spirit. And by proper spirit – I mean in a way that I’ve heard them talk for years – a Travel Agent is your partner – a Travel Agent is your friend – a Travel Agent is there to build a relationship with you. It’s the only way a Travel Agent can offer the perfect vacation or travel experience.

All features you just can’t get from a web site – bits and bytes simply can’t compete in that regard.

Promote your features, advantages – benefits as to why your worth every penny, while at the same time saving your clients valuable time and money.

What a novel idea.

Instead…what we see is more anger, with more fingers being pointed – this time from across the globe. All that does is push potential clients away. What’s even more amazing to me is their anger is directed at a company that the average American has never even heard of until Travel Agents decided to make a stink. Now, not only do more people know about them, but iTrek actually won more promotional leverage in a market that’s very keen on saving every penny they can. Based on what I’ve seen, who would want to work with a hostile and angry Agent like the one iTrek described? You couldn’t pay me to book with some of these “professionals” at this point.

At this rate and with their attitude, they will be dead when it’s all said and done.

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I have to admit, ever since 1992, the year Sid Bream slid into home plate to win the NLCS for the Atlanta Braves beating the Pittsburgh Pirates in game 7, I haven’t been much of a baseball fan. It was the same year I moved here to Atlanta from Pittsburgh. I still talk about it and friends here still tell me to get over it.

My response…”I’ll get over that play when you get over the Civil War”. It’s been 144 years since the War ended and I still see signs that the South will rise again.

For the next decade, Brave fans rubbed it in as they went back to the playoffs year after year, while the Pirates never seemed to recover trading away star players like Bream, Bell, Belinda, and Bonds. The Pirates have dwelled in the cellar ever since.

As a sports fan, I can appreciate those who loath the Yankees, even if I never cared one way or another about the team. With their 27th Championship Title now in hand, they’re a team that has dashed the hopes and dreams of multiple millions since 1921. When you beat out other teams about once every three years, you’re bound to upset fans from other teams who desire to be where you are.

If you’re a Yankees fan, you love them. If you’re a fan of any other team in the Majors, you hate them.

While I hadn’t watched a single pitch all season, I did tune into this series once I got back from our cruise. Not necessarily because I was a fan, but because my Steelers had a bye over the weekend. Well…that, and some of my Facebook friends are die hard Yankee and Philly fans who were talking smack. (Which was extremely entertaining to watch!)

You have to love the passion of sports fans. There’s no middle ground when it comes to certain subjects. The emotion it evokes can rival politics, religion, and even Network Marketing!

I have to admit, this series was one of the more entertaining in recent years because of the ebb and flow of the series. Alex Rodriguez is no longer a choker and a loser. The way he raised it up and carried it around, you would have sworn the trophy was light as a feather. Hideki Matsui tied a World Series record with six RBIs and won the Series MVP. (Despite starting only three of six games against the Phillies.)

If nothing else, the Yankees have officially christened their new stadium for the next 88 years to keep the Championships coming.

I love my Steelers and the 6 Lombardi Trophies we have. It’s hard to fathom 27 of them.

I’ll be making a number of phone calls today to congratulate my New York fans, and offer my condolences to my Philly fans. They all did the same for me when Pittsburgh won both the Super Bowl and the Stanley Cup this year, so it’s the right thing to do. For Yankees fans, it’s old hat. For Philly fans…remember…I still haven’t gotten over Sid Bream and the South will rise again. ;-p

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I was looking over my schedule last night for today’s to-do’s. Like a brick – it suddenly hit me.

20 years ago today, October 15, 1989 I was sitting in a bar watching my Pittsburgh Steelers beat up on Bernie Kosar and the Cleveland Browns. After the game I walked across the street to my local AA Home Group, drunk. It was there I stood up and announced that I would be going into Rehab the next day and I would be back in 4 weeks clean and sober.

Little did I realize at the time that I wouldn’t pick up another drink or drug for the next 20 years. To even speculate something like that was far to immense.

If there’s one thing I can think of that’s kept me from picking up all these years – it’s the battle I endured while in detox the first couple of days in Rehab. I can still remember the cold sweats, the shaking, and the craving for a drink like it was yesterday. It’s something I’ll never forget. (And something I’m not willing to go through again.)

I was a functioning alcoholic. I drank from the time I woke up to the time I passed out at night. I didn’t do anything without a beer in my hand and when I sobered up, I had to re-learn everything – this time sober. It was like my right arm had been chopped off and I had no clue how to do anything without the aid of a beer in hand.

1989 was my second shot at rehab. I went for all the wrong reasons 3 1/2 years earlier for my parents who gave me an ultimatum early in 1986. However, I had just turned 21 the year before, and I certainly had no intent of giving up alcohol at that time. I “managed” my drinking for a while, but was soon back to the same ol’ same old when I finally called it quits just 3 1/2 years later.

I was also a very mean drunk. You didn’t want to mess with me back then – or even kid with me. Look at me the wrong way, and I’d find a way to make your life pure hell. I damaged a lot of relationships back then.

Thanks to AA and the 12 step program I still use to this day in my everyday life, I made amends to those I hurt and today, I have great relationships with family and old friends. While the 12 Step Program was designed and created for alcoholics – the same steps are used today for gambling, food disorders, even sexual additions that destroy your own quality of life as well as others.

Some say people can never change. I’m living proof that you can. The trick is a willingness to change. You can’t do it for someone else, you can’t do it for superficial motives, and you can’t do it under your own conditions. Change means just that, and when someone makes a drastic change like drinking it’s a whole new way of thinking, acting, and doing.

Life isn’t perfect now that I’m sober. I still have my share of problems and adversity. Because of my experience and the ability to use the tools I acquired during my recovery, I’m far better equipped to handle the challenges that life throws my way. I’ve learned to trust my own instincts and do what’s best for me and my family regardless of how difficult or bad it might look to others. Most importantly, I’ve learned who I need listen to, and who needs to be taken with a grain of salt when it comes to dealing with problems that arise.

If someone tells you what they think – you can take it or leave it. But if someone tells you something from experience – you better listen.

Because I live my life sober today, I handle and deal with life much differently. I look at things rationally and logically without the cloud of alcohol or drugs. I also deal with issues instead of trying to hide from them or drown them in alcohol. It may not be comfortable, and it may not turn out exactly the way I want, but with every adversity and challenge there is a lesson to be learned which I grow from and makes me a better person.

Micheal Keaton stared in “Clean and Sober” back in 1988. I rented the movie just before I went into rehab. I have to admit, it was a tough movie for me to watch. It hit home on so many levels and is by far the most authentic depiction of the struggles of addiction and getting clean. As the credits rolled at the end of the movie the song Domino, by Van Morrison played. I remember sitting there, stunned at the course of my life at that time.

The morning I drove up to the rehab center, where I would be spending the next 28 days, Domino came up on the radio as we entered the driveway. I asked if I could sit there and listen to the song for a minute as I thought about what I was about to experience and if this song playing at this time had any special meaning for me.

I can tell you that 20 years later, it still does.

I can’t remember the last time I wanted to pick up a drink. It’s just not an option for me. But I don’t think there’s a day that goes by without thinking about being a recovering alcoholic. It’s not something that I need to hide from – or feel compelled to force down anyone’s throat. It’s a choice I made for myself. I have family members and friends who are able to drink responsibly and I’m certainly not going to allow normal behavior or responsibility force me into hiding or prohibit me from living a normal life. I’ve learned to co-exist with alcohol just as long as it’s not consumed by me.

Sobriety has taught me tolerance – it’s given me strength and wisdom – and it’s change my whole outlook on life. I wouldn’t trade it for anything. If you would have told me back then however, that I would write something like this today, I don’t know if I would have believed you.

But here I am…clean and sober for 20 years. And all it took was one day at a time.

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Not the way you would like to start the year.

Earlier in the week news of a civil lawsuit came out against two time Super Bowl Champion of the Pittsburgh Steelers, Ben Roethlisberger. Just weeks before he heads to St. Vincent College in Latrobe, Ben finds himself the center of media attention accused of rape. Ben and the Steelers will be defending last years Lombardi Trophy going into the 2009 season. (Make that SIX Lombardi Trophies.)

A 31-year-old Nevada woman filed the civil lawsuit alleging the Super Bowl winning quarterback raped her in a hotel penthouse last year. The woman was working as a VIP casino host at Harrah’s Lake Tahoe at the time, and claims in the lawsuit the rape took place in Roethlisberger’s room after he called her saying that the sound on his TV was not working.

I read a news report that said that Ben was the one who made the bogus complaint, (that being the sound not working) but after a full year of silence, and this woman not even filing a police report makes me question which complaint is bogus. Roethlisberger made his first public statement yesterday afternoon and vowed to fight what he called “outrageous allegations.” Clearly agitated about the fact the he is in the public eye over something like this he spoke these words yesterday at the Pittsburgh training facility:

“The allegations against me are reckless and false,” Roethlisberger said. “As much as I’d like to answer everyone’s questions I’m going to respect the legal process and I’m confident that the truth will prevail.”

Roethlisberger’s attorney, David Cornwell, released a statement also saying the charges were false:

“The timing of a lawsuit and the absence of a criminal complaint and a criminal investigation are the most compelling evidence of the absence of any criminal conduct,” he said.

This isn’t the first time we’ve seen this kind of stunt. Back in 2002 “The Bus”, (Jerome Bettis) was accused of sexually assaulting a woman in Westmoreland County. When police went to investigate, about two dozen people and learned of a plan by the woman’s Uncle to get money from Bettis by manufacturing a sexual misconduct charge.

The charges against “The Bus” were soon dropped.

While I don’t personally know the two time Super Bowl Champion, from what I’ve read about him, seen of him, and the leadership I’ve witnessed over the last 5 years on the football field, I’m betting that this case will be dropped as well.

There, I think lies the crux of this issue. This isn’t about rape, but about Ben’s status. Like the money grab that was thrown out of court filed against YTB earlier in the week, this too is about taking unfair advantage of a situation in search of an easy buck. From what I’ve seen in some reports, the allegations in the suit filed against Ben are so flimsy that it too could be thrown out by a Judge when the time comes to put it on the docket.

Call it jealousy, bitterness or anger over someone being more successful than you are. People find all kinds of creative ways to bring someone down to their level, and it doesn’t have to be about money. Because of my status here on the internet, and doing what I love to do, people poke at me all the time. This week is a perfect example.

I broke the story here on the internet about YTB’s class action being thrown out, and admittedly rubbed it in the face of all the critics who had been yammering for almost a year about how this would crush YTB. While we in YTB have been celebrating that the truth finally coming to light, critics have pulled the egg off their own face and are attempting to throw it back in mine.

I read late last night in amusement a day long dialog concerning my inability to support my wife and my family. The claims of being an embarrassment to children for being an MLM junkie and that my wife of 12 years is ready to throw me out of the house surrounded the conversation. In addition, I found out that I’m also broke.

Apparently being open about participating in an MLM and writing about my experience, makes me powerful and important enough that some spent time and energy digging for anything they could find to convince themselves and others that I’m not worth listening to. (Ironic I know.)

What they dug up was a credit card battle we are entangled in to anger and feed the illusions and myths surrounding MLM’ers. In 2008, two of our credit card companies decided to jack up our interest rates to what we felt was excessive, and were unwilling to lower their rates. After seeking legal counsel, the only way we could get their attention was to cut all the cards off, and stop paying them. What resulted was a list of law suits from every one of the credit card companies demanding their money. While this has been unpleasant and time consuming, we are in fact making settlements on amounts that we mutually agree upon to resolve the debt owed. Under the advisement of counsel, it was the only way we would be able to pay only the amount we owed for the purchases we actually made, and not the exorbitant interest that the banks wanted.

But alas, the pitch is that we got in so deep that we couldn’t get out and are now putting the burden on them (as taxpayers no less) so it can feed their anger and resentment towards yours truly. None of these spineless weasels would realize how to stand up for ones self or how to take personal responsibility if their life depended on it. It’s never about them and how they can spend an entire day posting on the internet instead of being productive and providing income to put food on the table for themselves and possibly their families.

And through it all, not a peep surrounding a reckless and false class action that was just thrown out which previously was thought to be a “powerful” lawsuit by the same group. Misguided as it is, none of them dare call out the Judge who spanked the Plaintiff’s in their redundant, immaterial, impertinent, or scandalous class action lawsuit.

Instead, yours truly is called out for “pimping”, while others see value in what I’ve done switching over to WordPress for their own business blog, and not only using Aweber for their own newsletter, but using a similar look and feel with the same logos I have for Twitter and Facebook.

Me thinks thou dost protest too much.

Angry? Hardly. While they do say one thing on the internet slamming me, the actions of following my lead show signs of respect for which I am flattered. Not to mention the attention and time spent obsessing and talking about little ol’ me. The lesson learned here is that if you don’t like the heat, you need to stay out of the kitchen. Being in the public eye, and being open about who you are and proud of what you do will attract pot shots and blows below the belt from people who need to focus on someone else’s faults so they don’t have to look at their own.

I’ve yet to meet anyone who’s perfect and doesn’t have a few skeletons in their own closet. I’ve been very open about my alcoholism for example. The difference is, I’m able to use it as an advantage after 20 years of sobriety. I wrote a piece yesterday on my Examiner column about using credit cards responsibly. Personally, I think taking my own experience, good or bad, can be used as a lesson for someone else who might be in the same boat. Of course that’s why so many appreciate what I do here and on my newsletter because I inform and educate those that are willing to grow both personally and professionally. Those that aren’t spend their time as some anonymous screen name on a message board picking apart someone else’s life.

Sad and disappointing to be sure, but that’s the life they choose. The key however is not to give them the same power and control you apparently have on them. Correct it, disarm it, and let it go so you can move on. Those that are able to see the truth for what it is will follow, and those who don’t…

Thanks for sharing.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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Monday we talked about owning your own travel business with YTB. Today were going to talk the phobias surrounding building a sales team that sells travel websites as a Rep with YTB Marketing. The recruiting that is a part of the parent company has been a real bone of contention for some time. But before we dive into the phobias, let’s look at a couple of very cool features with YTB Marketing.

1. There is no cost or upfront fee to become an Associate or upgrade to a Representative.

2. There is the potential to make as much money as you wish with no caps or ceilings.

3. You create leverage with others who help you sell and you make money off thier sales efforts.

By no means does that guarantee that this will happen if you become an Associate or upgrade to a Representative with YTB because your success depends on how much effort YOU put into building and working. However, the potential is there, and we have some incredible success stories with YTB Marketing and real people who have made millions doing this.

I know all about the phobias, anger, and fears about this side of the business when you bring up MLM or Network Marketing. Many just follow along with what they’ve been told by someone else. A few give something like this a try for a few weeks, maybe a couple of months, and because they themselves don’t make millions within that time, it’s not good enough for them to simply say “no not for me”…they need to make sure that everyone knows it’s not for them either.

I had the pleasure of watching a PBS special this weekend with Dr. Wayne Dyer and “Excuses Begone”. While watching, I discovered a new word and a new concept called a “meme“. A meme is a unit of cultural information, such as a cultural practice or idea, that is transmitted verbally or by repeated action from one mind to another. It’s very much like a computer virus that spreads and from one computer to another, that multiplies itself and infects everything it comes in contact with. Memes are often considered as factual, (that’s how prevalent most of them are) but if you actually take a look at look at data, (or lack of data in some cases) you find no facts whatsoever to support the belief.

There is certainly a meme attached to Network Marketing and more importantly YTB when it comes to the myths surrounding this idea that everyone in the business simply recruits others. It’s so firmly entrenched that even the California filed a $25 million law suit in attempt to stop it. What made the meme spread even faster in recent months is that California is perceived as being some sort of “authority”, and there was a perception that because California said it was so, it had to be true.

What California did for YTB was a huge favor now that we have documentation that separates the two business models. What California gave us were tools to help put an end to the meme that is spreading now that the settlement has been reached. If you think that the settlement alone will help put a stop to the myths, you’re partly correct. Nothing in the settlement specifies any pyramid scheme and YTB was never found guilty of running such a scheme. Huge plus in YTB’s favor.

The underlying problem however isn’t so much the pyramid scheme but the perception that everyone who joins YTB is recruiting hoards of other people into the business. Those that fear pyramids the way the do have all seen the chart from the FTC and the SEC documentation which tells them that it’s impossible to recruit everyone in the world. Doing so, would eventually exceed the worlds current population. Because it’s mathematically correct, most accept this as fact and we somehow need to be concerned that it’s going to happen to us if we get involved in MLM. But typical with most memes, when asked to produce an actual case where something like this has happened, they come up empty handed. (Actually, they ignore the question, but you get the idea.)

We Network Marketers on the other hand, DO have several case studies that should calm the fears and correct the memes surrounding this phobia of running out of people. I wrote some time ago about Mrs. Albee, the first Independent Representative with Avon (then the California Perfume Company) back in 1886. Yet I’ve never even been approached to sell Avon, and most likely you haven’t either. There are dozens and dozens of other Network Marketing companies out there that haven’t run out of people either, yet the business continues to not only survive but grow.

Mary Kay, Tupperware, Primerica, PrePaid Legal, Amway, Herbalife, NuSkin, EcoQuest, Fuller Brush, Melaleuca, NSA, Oxyfresh, Shaklee, Stanley Home Products, USANA Health Sciences, and Usborne Books have all been around for decades and not one has exceeded the worlds population. Yet the fear of running out of people is still being propagated based on what they believe is a flaw in the model.

The same fears and phobias are pitched for YTB of course with the added caveat that recruiting others is all we do in YTB. (Or at least that’s the major focus.) In both the suit and the settlement with California most of the attention was focused on how to stop the recruiting. A plan was devised in an attempt to chop the legs out from under the “recruiters” in the company, which would limit the amount of income Representatives are able to make. Based on the meme that everyone in YTB both buys a travel website AND recruits others to sell travel website the solution was to limit the income based on that beleif. Since everyone is both recruiting and owning websites, this would “fix” the SEC filings that 75% of the income comes from recruiting and help increase the percentage of travel income in the company.

The basic rule that California put in place is 40% of any Sellers compensation in any month could not come from both Website Owners who were also Website Sellers. This apparent “cap” on income would limit the number of big recruiters in joining the business.

All one needs to do here is look at the 2008 Income Disclosure Statement to show any “recruiter” that exceeding the 40% of both Website Owners and Website Sellers, (the big bad recruiters) is nothing more than a pipe dream. YTB Marketing had a total of 209,545 who were either Associates or Website Sellers at year end 2008. Of the 209,545, 188,538 participate only as Associates in our company who are not Website Sellers. (Meaning of course they were not recruiters.) The Income Disclosure Statement documents that only 10% (21,007) could actually qualify as both Website Seller and Website Owner who need to be concerned with the limitation imposed to only recieve 60% of thier compensation paid due to the new “rule”. (Assuming that all 21,007 are also Website Owners with YTB Travel Network.)

While many pitch this myth that everyone recruits everyone else, and that’s all YTB is, the numbers actually show that a small fraction of the entire company are actually “recruiters”.

What critics and now that Government who is blindly following along because of the social outcry of a few ignorant people actually have is nothing more than a “meme”. A false belief, a social perception based on myths, fears and phobias.

The question we now have to ask ourselves is if we can elimiate the virus that’s spread and correct the false belief that all YTB does is recruit others. I can’t honestly tell you that we can. Truth is that the 2007 Income Disclosure Statement also showed that very few people actually recruit others. While some can read and realize that what they are being told proves to be nothing more than a myth based on the documentation in both the 2007 and 2008 reports, not everyone is willing to let go of the socially acceptable belief that recruiting is all we do. It’s a shame that some feel it’s more important to follow social norms than it is to look and accept the facts here. That’s a totally differnet “meme” for another article and another day.

Like I told you on Monday, we’re not looking for “average” or those that want to follow along blindly based on social norms or beliefs. We want people who can think and act on thier own.

I know the pitch is that we’re the “blind sheep” here. That’s nothing more than a pitch to cast doubt and bring you back into the fold. In time, when critics see this the “fix” they’re so sure is going to stop the recruiting falls flat, some may come around. But I wouldn’t count on that, and most are in this way too deep right now. To look at the Income Disclosure and have that change thier beliefs would be a huge step in the right direction. That however, would mean they would have to take personal responsibiilty. Just not going to happen based on what I’ve seen the last couple of years.

The good news however is that there is an abundance of people who are willing to look at the facts, and don’t get wrapped up in the social norms. There are even more still, who like me have undergone an awakening and have questioned many of the social beleifs that have turned out to be completely false. Focus your time and your efforts on that, and you’ll begin to attract others who think and act the way you do. Given time, those that can’t or won’t get past thier own false beleifs will fall by wayside. Before long, you’ll find yourself surrounded by a whole new “social norm” that supports you and doesn’t get wrapped up in what I now know is a “YTB meme”.

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