I would start off with “I hate to say it” but that wouldn’t be accurate or true. Fact of the matter is – I’m rather pleased that “I told you so“.

In a press release announced yesterday, YTB has agreed to enter into a final judgment and consent decree by the court without trial or adjudication of any issue of fact or law concerning yet another slanderous and erroneous lawsuit against YTB – this one filed by the Attorney General in Illinois.

Total damages of this lawsuit – basically restitution for approximately 300 people. I’m being generous with this number, simply taking the $500 start-up fee in the purchase of an online booking engine and not accounting for any monthly fees. We’ve learned from the Class Action that has been thrown out of court a half dozen times (and counting) that most who look for this type of refund or restitution don’t give the business much time or effort before they throw up their arms and quit.

Total cost of the restitution – $150,000 which represents 0.002% of everyone who’s ever signed up with YTB Travel as a Referring Travel Agent.

It’s important to note that all this money should go to former RTA’s of the company. There’s never been any fee for the right sell these websites to anyone (known as a “REP”) – although someone in the Class Action suit never paid a dime, but wanted restitution anyway.

Even when you combine the restitution to “victims” in the California suit settled two years ago, that still totals less than $300K. If you’re thinking – “wait a minute that was settled for $1 million?” you’re partially correct. Almost 90% or more exact – $875,000 went directly to the State of California, leaving a measly $125,000 for the “victims” that suit was designed to protect.

Look – I know how all these law suits put some people in a tizzy. Frankly, some who don’t know squat about Network Marketing (and never will the ignorant Zealots) became raving lunatics about the claims filed. Problem is – these suits were just that – claims. Most simply skipped ahead and proclaimed YTB was guilty of what was said simply because it matches their limited knowledge about the industry as a whole.

Now those who claim to be experts but have no real – practical experience will certainly have egg on their face. Truth is and always has been that nobody ever paid for the opportunity to recruit others. In addition and like it or not, other Host Agencies do charge a startup fee and monthly maintenance to partner with them.

And let me tell you – there was just no way any court would allow anyone to bypass those facts. Not even an Attorney General.

So here I sit today, with the same company, pretty much the same booking engine, and an even better opportunity I had three years ago. My commissions have actually increased from 60% to 75% on travel, and I’ve got an online store that gives me additional commission and provides cash back to my customers.

Instead of going out of business like some had speculated – I ended up with a better business. And I didn’t have to move an inch.

That’s what YTB has always been for me. Nor was there ever any doubt that it would survive. The clowns with the circus act with tails about a “house of cards” this and “endless chain” that don’t have a clue what their talking about. I know the industry from experience, I also know that Founders from personal contact. It was very clear to me that people totally underestimated both. That’s why I stuck around.

Sure there will be those that will continue to harp on the failed attempts to put the company under. They need someone like Jerry Brown or Lisa Madigan to justify their meaningless existence and limiting beliefs. There will also be those that want to focus on the recruiting aspect of the company. If they do more power to them – it’s their problem and misinformation, not mine. Network Marketing has been available and sustainable for the last 125 years. So get over it.

To me – honestly – some acted like such crazed dogs they need to be shot and put out of their self-inflicted misery. It never ceases to amaze me how some will just prowl every nook and cranny to find something they can get upset about. Or even worse, just make it up as they go along. And when challenged with an opposing view, they pretend to talk to someone else who agrees with them. Like that’s healthy or even normal.

I have to admit – it’s hard to believe that all this started three years ago. It sure has flown by. Probably because I always knew the bark was far worse than the bite. While some can’t seem to distinguish the obvious difference between a legitimate Direct Sales company or MLM and some long winded and very broad terminology that scream “pyramid scheme” it’s good to see that right still wins over wrong.

Happy to have all this behind us and I’m certainly ready to move on with a stronger, more lucrative, and diversified company. In that regard, I’m certainly not sorry any of this happened. Times like these always separate the weak from the strong – and the strong always get stronger.

Maybe now with this last suit out of the way we can get back to what we initially set out to do three years ago – Life, Liberty and The Pursuit of Travel.

It’s been long overdue.

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Back in 2008 I wrote my first e-Book and boy was it a huge hit! At the time it was released to the public, there was a massive backlash going on in the travel industry concerning YTB’s rapid growth and clear signs of success. Travel Agents, already beaten and downtrodden by the Airline industry and online booking engines saw a virtually unknown Network Marketing company explode and take hold in the industry. And it scared the living daylights out of them.

The book entitled “What The Critics Know About YTB” was in reality an April Fools joke with a very distinct message. What made it both a joke and message to anyone who obtained a copy, was the book had nothing written in it. Yep, 100 blank pages. Even more comical – those who didn’t get it at first responded with – “There’s nothing past the first chapter?”

I still have this book and story of how it came about in my auto responder series to help new members of YTB and ZamZuu understand just who these people are and how their own fear and anger prompts the attacks of our fine company and our people.

Tomorrow marks the three year anniversary of this blockbuster e-book. (I’d like to call it a “Best Seller” but it was never actually for sale.) While we are three years removed from the vast majority of the drama that was conjured up by critics and detractors, to this day there remains one lone fool who still fits the mold of my brand of “critic”.

Probably the most difficult aspect when dealing with critics that I’ve had to overcome is they never really learn anything new. Heck, I’ve seen cases were they never even admit to making mistakes. It’s a level of arrogance I still don’t understand, but have come to accept. While I still find them irrational and incredibly dysfunctional, after three years of fighting tooth and nail to justify themselves and their position – they’ve become extremely silly in the way they think and act. Which made the April Fools date perfect for an e-book like mine.

When I saw the news about the sale of the Home Office and the money that was proposed – the very first thing that came to mind was “This is really going to tick someone off.” Even fools realize that several million dollars would be beneficial to anyone receiving it. You need to understand however that a clock has been ticking since late 2007 to 2008 with dreams of our company going belly up. While I barely see most of these Zealots around any longer, several were adamant that the company wouldn’t survive past 2009. (They don’t want to be reminded, so it was much easier to just fade away I guess.)

Not my boy John however, he’s fighting to the death. (Preferably ours in his case.)

The Class Action filed against YTB has been a perfect example of how people just won’t learn. It possess a brand of arrogance that they’re views are the only ones that are right no matter who or what you represent.

The Courts have not only dismissed this case a half dozen times, it’s referred to as nothing more than a “glorified fishing expedition” by the Courts. Other descriptions from the Courts include “redundant, immaterial, impertinent, or scandalous matter“. Yet these fools have been pummeled by the very system they beg too more times than I want to remember – returning for more punishment. They’re currently appealing one of the six rulings against them. Oh, and they tried to file in State Court with essentially the same line of bull they’ve always used – and SURPRISE! The state court rejected the complaint and removed it to Federal Court where motions to dismiss the suit are currently on the docket for these Zealots yet again.

I mean good Lord – when might you call a dog a dog instead of a cat with nine lives? This is exactly the kind of stupidity that makes me think these people are insane. They keep regurgitating the same line over and over and over again – hoping, dreaming, wishing, praying that they’ll get a different result the next go around.

For the record, and I know this to be true in California – and suspect all courts in Illinois carry the same tune – the Courts really didn’t care to waste their time with the Attorney Generals complaints either. I’ve actually seen the head critic spin this as YTB wanting to settle the one remaining case in Illinois with Lisa Madigan. Truth is, it was Madigan’s Office who offered not the other way around. However, unlike arrogant critics, YTB is working with the office to help resolve wording so everyone (well, maybe not everyone) has an understanding of what they are purchasing and what’s actually free.

Not sure, but I suspect the Z-Kit was a result of these negotiations since some people didn’t perceive the “booking engine” as an actual product. (Booking engines are products you buy for a traditional business like Nexion, or Cruise Ship Centers, but not for MLM I guess.) The Z-Kit is the kind of product that’s more in line with traditional Network Marketing because you have something you can actually touch.

But just because you have something simple and straight forward- there’s always going to be that lone fool who’s going to make it look like MLM has is doing something wrong.

Case in point – a blurb I found while reading about the YTB 2010 Annual Report:

YTB/ZamZuu makes a ton of money off of the people that attend the convention. The revenue for the 2010 convention was $322,000. (Page 16) and the expenses were $457,000 (Page 17). So if you do the math that means that the gross income from the convention was $779,000. At $199 to attend, that puts attendance in the area of 3,900. A number YTB did not disclose. But, it is clear that for every person who attended the convention, more than $80 went directly to YTB’s bottom line. That is a 41% commission YTB earned on this event! Most companies tend to make their events affordable. Yes, most make money, but most don’t gouge.

See how that works? Only in MLM can you add revenue and expenses together so the company gouges it’s members. Last I heard (from my 9 year old daughter no less) you add revenue and subtract expenses. And because he’s the only one who can be right – he uses this new “fact” he’s dreamed up (sorry make that “uncovered’) to fuel even more anger and resentment towards the company. And you better believe he’ll warn the YTB faithful this summer that YTB will make a sweet 41% profit margin on the gullible who attend this year.

Makes you wonder just who the gullible one is now doesn’t it?

There were several other numbers in this report that mysteriously couldn’t be found in the actual SEC Filing. I have no clue where they came from honestly – he was (in his own words) “taking a good guess”, and “extrapolating a bit more” than anyone really needed to. But that’s just John being John. Playing the “expert” and words like “extrapolating” make you sound a lot smarter than you really are.

By the way – I think “extrapolating” means “make it up”. He’s never considered the hundreds of millions in travel the company has sold as the focus. The $25 million sold on the “recruiting” side somehow equals more than the $252 million sold on the “travel” side. Again, “gross sales” has always been replaced with “net income” for travel so they can focus on what they fear most – recruiting.

Oh and one more thing before I go. What guy prices out purses and girdles? From what this fool says, both Gina Alexander and Ghiada are overpriced? Is there another fixation other than MLM that we don’t know about?

I just find it odd that he knows so much about women’s apparel and garments.

Or is it just another case of a train wreck pretending to be some sort of expert?

Ah well, the charade continues as “Life According to The Almighty John W. Frenaye”. I have to admit, his escapades and illusions have provided some great content for this site over the years. With the way he bumbles and stumbles with outlandish speculation and absurdly bizarre perceptions it’s actually been fun. (I do enjoy slamming the poor guy.)

With the anniversary of my e-book, and one of the better April Fools jokes I’ve played, I suppose I should thank him for the all the content and for still being the biggest fool I know.

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Before we had kids – Ronda and I went on a number of Valentine’s Week cruises. Our last cruise during this week was in 2003, when Ronda was pregnant with Brian. An eight day Southern Caribbean cruise on the Carnival Legend.

If you think cruising is romantic – you really should try it during Valentines. There’s nothing like it. We would do it again in a snap, but with the kids in school now it’s just not an option – for now. Oddly enough, leaving a bowl of food and water in the corner while we whisk off on another cruise getaway doesn’t cut it according to Ronda.

Let’s face it. It’s cold outside and we’re thinking of some place warm. With the way this winter has hit everyone with snow, it’s probably more prevalent than in years past.

BandBVacations.com, YTB Travel Network, and Carnival Cruise Lines can help you out with those winter blues with a Winter Warm-up Sail-A-Thon right from the comfort of your own home.

Carnival and YTB was the first to offer this type of free webinar several years ago – and they’ve been a huge hit with clients, agents, and Carnival. I’ve lost count on how many we’ve done with them – but it’s super easy to do for them, and super easy for you to participate. Just hit our booking engine tomorrow night.

It all starts at 7:oo pm – 6:00 pm Central. YTB Travel Network President Kim Sorensen will also be interacting on Facebook with trivia questions and posting cruise pictures on his fan page. The broadcast will re-air each hour during the evening, so if you miss it at 7:00 pm, you can catch it again at 8:00 – 9:00 – 10:00 and 11:00.

This is a great time of year to be booking a cruise for the summer. Carnival has an Early Saver program that can save hundreds on the cost of a cruise.

Prior to launching year-round Caribbean service from Galveston, Carnival Magic will operate a series of seven-, nine- and 12-day Mediterranean voyages from Barcelona May 1 to Oct. 16, 2011; followed by a 16-day trans-Atlantic crossing from Barcelona to Galveston departing Oct. 28, 2011.

These European cruises will be going fast on this brand new ship – so if you’re looking for Europe, you’ll need to do it now.

If Europe isn’t your thing; Carnival has 19 ports they sail out of and 23 ships that are currently sailing this year. (The most in the industry.)

If you want to warm up and get yourself out of the winter blues – this is just the ticket.

Join us tomorrow night for this Winter Warm-up Sail-A-Thon and book what we consider is the best vacation money can buy!

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Two weeks ago, YTB Travel Network launched a  weekly webcast available from within its travel portal. What they created was travel training news show all about travel for travel agents.

Imagine that – a program about travel. It’s called “Your Travel Blueprint” and is YTB Travel Network’s very own news show created by our Travel Department for our RTA’s and Travel Agents.

If you’re familiar with ZamNuuz – you already know the type of format we’re talking about. Your Travel Blueprint however, is produced, designed, and segmented for travel tips, tricks, and valuable insight on how to build and grow your “travel business”.

Each week, beginning Thursday at 5:00 pm Central, 6:00 pm Eastern a brand new weekly program will be aired from the travel portal for our valued RTA’s and Travel Agents. The weekly program will then loop continuously throughout the week, giving YTB agents the opportunity to catch the show at their convenience all week long.

If you’re serious about building anything you need a blueprint – a plan. Your Travel Blueprint will bring content, vendor profiles, along with tips and tricks in a fun and easy way to give agents the tools they need to build a viable and profitable travel business.

You can catch the current episode of Your Travel Blueprint right now by logging into the YTB Travel Portal and clicking the logo to watch the show. A new show will air beginning at 5:00 pm Central, 6:00 pm Eastern tonight.

No more excuses – If you want to find out what’s going on with YTB Travel – this would be the place.

Your Travel Blueprint will not replace the YTB Travel Compass, the vast amount of content found in your back office in the media center, nor will it replace the weekly vendor webinars, FAM’s and Seminars @ Sea offered in the Travel Industry. Nor do we believe that [yet another] source of travel related information provided by YTB Travel is overkill.

YTB Travel Network always has – and always will be about “travel”. I know there are a few remaining stragglers who still can’t comprehend the distinction after all these years. (Giving credence to the quote “you can’t fix stupid”.) Truth is, YTB Travel Network took advantage of the huge paradigm shift from Brick and Mortar to Click and Order at the turn of the Century. Today, four of the top ten travel agencies are internet booking engines booking nearly $50 billion annually. It should also be noted that Expedia is now king of the hill, knocking off American Express and Carlson Wagonlit from a decade long hold at number one and number two.

As the travel industry continues to evolve and change – YTB Travel Network isn’t going to sit back on it’s heals and relish in our accolades or success – finding our own company in the middle of Travel Weekly’s Power Rankings. Always new. Always innovative. Always leading the way in how travel is sold and consumed that’s relevant to today’s changing market.

If you’re serious about selling travel and building your travel business – YTB Travel Network would be the ONLY place to offer this type of training and information on a weekly basis. (AND IT’S FREE!)

Folks, no other Host Agency does this – no other agency provides so many sources of training and information for its members. It’s why we believe YTB Travel Network is the best “host agency” out there – all you have to do is apply the information that’s presented in a format that’s best suited to you.

So go check it out now – and keep up to date with all the latest industry information and upgrades that will be coming your way with YTB Travel Network.

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It’s that time of year again – CLIA’s annual World’s Largest Cruise Night!

Every year in October, Travel Agencies from around the country round up clients in hotel rooms, office buildings, and even homes to promote what we’ve always considered “the best vacation money can buy” – a cruise. For Agencies it’s a great way to get a jump on sales for the coming year, and clients have an exciting vacation to look forward to.

CLIA (Cruise Lines International Association) came up with the idea six years ago and both cruise lines and travel agents have fallen in love with the idea as a way to boost sales in what “was” traditionally the slowest month for travel sales.

Today, CLIA, cruise lines, and travel agents all come together in the month of October to make this time of year the single biggest cruise promotion of the year. Last years event generated $45 million in cruise sales and nearly $6 million in new commissions for travel agents.

This year, YTB Travel network teams up with “The Most Popular Cruise Line in the World” to bring both savings and cruise upgrades which are available on virtually all “Fun Ship” departures through December 2011. Carnival will not only be offering the Best Available Upgrades on the majority of their sailings, but up to a $200 onboard credit per stateroom for all Carnival Magic Europe voyages booked on October 13.

The best part of this sale is YTB and Carnival comes to YOU via the World Wide Web in a special webinar hosted Wednesday night at 7:00 pm Eastern, 6:00 pm Central to showcase the largest fleet of cruise ships available, from the largest selection of ports in the industry. A special rebroadcast will air during the evening, so make sure you log in at some point during the evening.

YTB and Carnival will feature “Best Available Upgrades” which are available on virtually all sailings through December 2011 – and when booked on October 13th, use Fare Code: PCN when booking. Carnival’s bonus offer includes the Best Available Upgrade PLUS up to a $200 onboard credit per stateroom on European sailings – just use Fare Code: OCL. The sale is valid on new individual bookings made on 10/13/10. Best available upgrade available on like to like categories (interior to interior, oceanview to oceanview and balcony to balcony). Promotion is applicable on all sailings between through 12/31/11.

Best of all this is a fun learning opportunity. Cruising is all about you. You can find adventure, culture and education or, relax the day away. Dine on fine cuisine. Indulge at the spa. Reconnect with family. Share romantic moments. All this, in the destination of your choice, for a few days, a week or more, on a cruise that’s right for you.

Do something that’s just for you. Join us tomorrow night from the comfort of your own home for the World’s Largest Cruise Night Carnival Sale event and take advantage of Carnival’s exclusive offers and special promotions.

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• Carnival Cruise Lines – Check!
• Pleasant Holidays - Check!
• Princess Cruise Lines - Check!

Tonight, we’d like to introduce a brand new vendor for the VERY popular Sail-A-Thon series right on our booking engine!

Please welcome MSC Cruises to the growing list of vendors that YTB Travel Network has highlighted over the years – offer incredible deals for you tonight, Tuesday September 14th from 6:00 – 7:00 pm CST. (Special rebroadcast that same night at 7:00 pm and 8:00 pm CST.)

Here are the details and specials you’ll find tonight;

• $599 Fall Balcony blow out. All sailings in fall except the Thanksgiving cruise.
• ALL Fall sailing early booking discount $50.00 per person
• Fall cabin upgrades
• Winter Caribbean cabin upgrades
• $599 Winter Mediterranean on the Magnifica
• More specials to be announced live on Tuesday, September 14th.

**All rates are Per Person.

Not familiar with MSC or know what’s offered by the cruise line? Now’s your chance to find out directly from MSC on this one hour webinar. It’s truly a very classy cruise line, and boasts the newest fleet of cruise ships sailing today.

MSC offers the perfect blend of European charm and modern Italian elegance. MSC Splendida and MSC Fantasia also offer the “MSC Yacht Club”, an exclusive ship within a ship offering the ultimate in luxury cruising. A haven of peace and refinement with exclusive butler service and a complete spectrum of private facilities to bring you an unforgettable luxury cruise experience.

It’s a class all by itself.

But don’t take my word for it, come see for yourself right from the comfort of your own home. All you have to do is join us tonight to find out more about YTB Travel Network and MSC Cruises.

Who knows – you could possibly book the best cruise of your life with us on MSC Cruises.

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You know, I looked for this list last week and didn’t see it. Then mid-morning yesterday, it dawned on me that it might be out this week. After writing about this Power List the last 4 years (because YTB has made the list all 4 years) I can go directly to the URL without even needing to look it up. I’ve enjoyed the publication (I enjoy it all year long actually) and it’s fascinating to see the chess match that goes on in the travel industry.

Ironically, Travel Weekly appears to see it as a chess match as well, but on a much grander scale – the last decade. There have been some new faces (like YTB) that have shown up in the last few years and others that have either gone completely out of business or have been acquired by or merged with other companies. (More of the latter from what I can tell.)

The biggest surprise to me was who knocked off the #1 and #2 positions the last few years. American Express and Carlson Wagonlit have had a lock on the the number one and number two spots respectively until this year. (American Express has had a lock on #1 since 1992, when the Power List first came out.)

Online giant Expedia jumped over both this year to take the number one spot.

Yep, online travel is now king.

The list also shrunk in size this year (from 61 total to 52) because – well 2009 was a rough year for travel. Bookings may have been up – but with prices cut in half to get people on board ships, into hotel rooms, and on vacation you literally needed to sell twice as much in order to even maintain your spot from last year.

How did YTB fair in all this?

Not too bad actually. YTB did drop from 25 to 29.

Considering the economy, the incessant and dysfunctional obsession from industry “professionals” about YTB’s MLM model and our fine group of ambulance chasers who can’t quite grasp the meaning of the word “NO” – 29 is actually pretty good.

On the other hand, most clients who book with YTB don’t know (or don’t really care) that there’s an MLM arm attached to the company. Technology plays a big part in that.

I’d highly recommend taking some time to read Travel Weekly’s cover Story “10 Years In Review” to attain their perspective on how technology has changed the face of travel. I’ve been writing about it for years here – but I’m just one of those MLM “Yahoo’s” – a newcomer to the industry who really doesn’t know how things work. (Or so some would have you think.)

Turns out that the internet and technology has not only changed the rankings considerably over the last ten years, but it’s essential in the growth and viability of the vast majority of the agencies who are still around. That’s not to say high touch and high service doesn’t continue to play a role like most of the old dogs would have you believe. (The ones who demand this type of service from YTB in order to legitimize the model.)

A total focus on high touch and high service however, would have certainly landed YTB on the outside of this Power List looking in.

Back in 2001 when YTB was founded, they saw a trend towards technology. Today, over $50 BILLION in travel was purchased online last year between Expedia, Orbitz, Priceline, and Travelocity. While all four certainly produced top 10 rankings, Travelocity didn’t provide sales numbers and wasn’t included in this years rankings. (See “What happened to…” in the Travel Weekly report.)

Those who have embraced this shift and taken advantage of the paradigm shift from brick and mortar to click and order have done very well for themselves over the last ten years.

Those who haven’t? Well, you can now find them on various message boards, forums and some have even created their own blogs to bitch and complain about how MLM not technology has ruined their business.

Change is a little more difficult for some – and honestly, some may never come around. (I certainly wouldn’t count on it.) I wouldn’t worry about it however. They’re the ones who are faced with another Power List with the name YTB Travel Network in it for the forth year in a row.

Instead, embrace the technology YTB has provided with new an innovative ways of booking travel.

In fact, you can do that tonight if you’d like. Carnival will be featured once again on our booking engine with yet another “Sail-A-Thon” to wind down Carnival Month with YTB. It’s a live 4 hour blowout sale and you could get up to $160 Cash Back from Carnival if you book with us tonight.

Technology and travel…

It appears to be the right mix if you ask me. ;-P

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