I had this scheduled for Friday, but with so much attention on our good friend Andy Cauthen, I decided to bump this back until today.

That being said, this may not be “news” for many who follow the industry closely, but I still wanted to offer up how I perceive this news. For those of you who know poeple who always look at things in a negative light, you might consider making a push to contact these people now, before Carnival’s 5% price increase goes into effect on March 22nd.

According to Carnival’s Press Release:

Carnival Cruise Lines is reporting record wave season bookings, with strong reservations activity for 2010 departures.  As a result of the strong booking volumes, a general price increase will be implemented effective March 22 for all summer sailings in June, July and August.

For the period of Jan. 1 through Feb. 21, 2010, bookings were at unprecedented levels for the line’s 22 ships which operate three- to 15-day voyages from a variety of convenient North American home ports.

Carnival President and CEO Gerry Cahill said, “We’re seeing significantly increased volume as consumers are taking advantage of the incredible value that a Carnival cruise provides. And while pricing hasn’t fully recovered to 2008 levels, we are increasing prices and will implement an across-the-board increase effective March 22.”

He said that the price increases will vary by departure date but will be up to 5 percent.

Cahill attributed the record booking activity to a wide range of factors, including strong travel agent partner support, targeted marketing initiatives, itinerary enhancements and the wide variety of close-to-home departure points.

Wave season typically runs from about mid-January through early spring and is traditionally the busiest, most important booking period in the cruise industry.

Carnival Cruise Lines is the largest and most popular cruise line in the world, with 22 “Fun Ships” operating voyages ranging from three to 15 days in length to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Panama Canal, Canada, New England and Europe.

Carnival also has two new ships on order — the 130,000-ton Carnival Magic, which is scheduled for delivery in 2011, and a sister ship set to debut in 2012.

For additional information on the Carnival vacation experience, contact any travel agent, call 1-800-CARNIVAL or visit carnival.com.

###

If by chance you’re thinking to yourself that I’ve lost my marbles over a price increase being “good news” you’ve missed some very key components to Carnival’s message.

Bookings are not only up, but at unprecedented levels. Yes, Carnival made many moves over the last year that helped attract customers, and I don’t want to discount how that played a major role. Cruise customers have seen some very attractive prices in the industry over the last year to 18 months, which some say they’ve not seen in over a decade. Now that the economy is turning around, travelers are once again booking vacations for the upcoming summer season. Because demand is high, the prices therefore go up.

To me, this is another sign that the travel industry is on the mend and it’s good for everyone who works in this industry.

I remember talking with George Dooley this summer before the Convention and the interview we had together. We were talking about how it took one and a half to two bookings to make the same amount of commission in years past because of the lower prices to attract customers. Our total number of booking was in fact up in 2009, but we didn’t reach the same level in commissions from years past due to the lower prices. We worked harder for less money.

It’s good to see prices on the rise again in that regard.

Could the price increase backfire on Carnival? Possibly – but even with a 5% increase, the lines pricing is still below other cruise lines who offer the same itineraries. What’s going to be interesting – or something to look for – is if other lines follow suit. I’m sure Cruise Industry is at least considering a similar move, and those that are showing the same unprecedented levels certainly will announce a price increase in the near future. Those that do, will be the ones to watch as the industry leaders showing the strongest bookings thus far in 2010.

For those that want the bargain basement prices, still have time over the next couple of weeks. If you have some loose ends and quotes out there now, as we do with Carnival, you’ll want to follow up with those people before March 22nd. That is, if you want to offer value to them as an Agent.

Take this as a sign that the industry is following right along with the economic recovery we’re seeing in other sectors – and recovery certainly is good news. Demand is up, and people are looking to take vacations this year.

It’s a much needed “wave” of revenue the industry needs right now.

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Do You ZamZuu?

During my second full year with YTB, the company launched what was known as a Regional Travel Training. The tour hit several of the major markets around the country where vendors and suppliers came to us, instead of requiring us to come to them. At the time, YTB had grown to a size that enabled suppliers to hit strategic cities in conjunction with YTB to offer information, support, and additional training for the field.

I remember sitting in the large audience at the time, taking notes, and thinking that YTB was well on its way to being a major player in the travel industry. It’s not that vendors don’t do this kind of training for other large Host Agencies, they do. But they don’t do it for just any Agency. (Maybe a BDM would, but not the President of the Company.)

The trainings inspired me to research more about the companies that spoke during the day and what they had to offer. I left with new tools and ideas on how to promote my travel business. Because of the training put together, I knew YTB was serious and I needed to get serious. It tools were always there, I just needed to take the time to go do it.

What also impressed me during that day was how excited the suppliers were about being with us. I’ve seen it for years. YTB happens to be a real breath of fresh air for most suppliers because of our passion and excitement. I remember seeing a vendor just last year up at Red Carpet who just raved about our Company. I believe the exact words were “Completely blown away”. It was such a shame to see that sour because Travel Professionals couldn’t accept the partnership. Anyone who actually catches our enthusiasm and passion are soon trashed by this group who’ve never seen or experienced the passion or enthusiasm they see when it comes to travel.

Remember Robert Dickinson? If you don’t, I sure do. (Wrote about it here.) That was another example of someone who saw the vision of YTB and was excited about being on YTB’s Board of Directors only to suddenly “decline” less than 24 hours later.

Regardless of the number of times I’ve seen individuals or companies pressured or harassed to drop YTB there are companies who see the fears and phobias that traditionalists have about MLM’s and support us anyway. (They’re just a little quieter about it publicly to keep from being spit at.)

If you want to know more about how vendors really feel about our company, go watch some of the videos in the Media Center in your back office. (Sorry, you’ll need to log in to see it.)

Or, you can show up at one of this year’s Travel Training Roadshows that kicks off this weekend in Costa Mesa, California.

President and Founder Kim Sorensen will be hitting cities, including here in Atlanta later in March, to offer travel training from some of the industries most respected suppliers in the travel industry. It’s your opportunity to see for yourself why suppliers and vendors appreciate YTB Travel Network, and why we as a company should support them. They’ve all got some great product and the proper tools to help you succeed in the travel industry.

The biggest advantage I’ve found in Regional meetings like this is more face time with the vendors. Funshine is great, but it’s also very crowded. With the country split up into regions there are fewer people, giving you a better opportunity to ask questions, get additional information and develop relationships. Heck, I ran into one of the supplier from the first Regional Training a year or more later and she remembered who I was.

Check your travel portal for cities, dates, vendors and times and make one of these roadshows this spring with YTB. I can tell you from personal experience, it inspires me to this day when I get around other passionate travel agents with a hunger to learn and grow their business.

It’s there for those who want it – and I know plenty who want to build this side of their business.

So go out and get it – starting this weekend.

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Do You ZamZuu?

I guess I’m extremely callous. After all these years of reading Anti-MLM Zealots perceptions, predictions, and outright exaggerations about life and how they perceive this world – I can pretty much count on the exact opposite view or perception being the one that’s accurate. As a marketer and online entrepreneur, the last few months have been rather interesting as I’ve read, watched, and gained insight to the new FTC Guidelines concerning Blogging, Affiliates, and Advertising that went into effect yesterday, December 1st.

It might surprise you that advertising guidelines haven’t been updated since 1980 – which we all know is long before most of us even had a computer in the home or at the office – let alone internet access. Needless to say, these new guidelines for the internet have been long overdue. For some who like to live on the edge – like it or not – their way of doing business needs to change or they’ll face some hefty penalties if they don’t.

What’s so astounding to me is the reaction of a few really valuable bloggers, affiliates, and marketers, and what they have done recently because of these new guidelines. All of the sudden they’re running scared – some to the point of ending their blogs and affiliate programs because they’re fearful of what the FTC might do. Why? Because they’ve bought into all the fear mongering, half truths, myths, and flat out lies about what the new guidelines from the FTC are actually designed to do.

Based on what I’ve studied over the last few months concerning these new guidelines – those of us who have been doing business ethically and properly, have nothing to worry about. A simple disclaimer that states “duh – I get paid when you purchase from this link on my blog” (or something to that effect) will cover most of what you see on a blog like this one.

Yes, I know that adds (like the ones to the right) are painfully obvious. It might surprise some that there are people who take issue with the concept of sharing a portion of what they purchased with the person who introduced them to the product. YTB and other Travel MLM critics provide a perfect example of this type of stupidity and wealth envy. The thought that I get paid commission when I simply point someone to my “Booking Engine” and receive actual money when a service or product is purchased from my site is unethical and deceptive to them.

Why? Because in their mind I didn’t do anything that warrants a commission. I didn’t “work” for that sale in the same way they’re familiar with. They call it lazy – cheap – and a scam.

Look, I’m a marketer and entrepreneur and I use various marketing materials and subscribe to various entrepreneurial publications and sites. I’m going to obviously write on occasion about these materials and publications that I like. Why they’re a benefit to me and possibly you. If you find a link to the material, publication, product, or service – there’s a very high probability that it’s an affiliate link and when you find that the benefits, services, products that I talk about will benefit you as well – if you purchase the product like I have, I’m going to receive a commission for referring you to that product.

Now I know that the vast majority could of you care less about me and what I make because every single one of us (including me) are selfish and more interested in our own features and benefits – and what the product is going to do for “me”. (In this case “me” actually means “you”, not “me”.) However, there are those who believe it would be deceptive – unethical – immoral – or otherwise fraudulent that someone would be paid for writing and promoting such products without actually telling you that they are getting paid when you purchase these products, services, publications, or materials.

So let’s just cut to the chase here, and tell you that I believe that I provide a very valuable service and product with both this blog and my weekly and monthly newsletter. While I do enjoy and find writing extremely rewarding and gratifying – simply writing without adds, products, services, and other materials in hopes that you will find value and eventually purchase them for yourself, producing income for myself and my family – this blog and newsletter wouldn’t garner the type of quantity and quality that it does because it wouldn’t be worth my time and energy.

The bottom line here is that you’re going to have to tell people upfront that you’re going to be paid or that you received a perk (free copy, or promotional piece) when you write about these products from here on out. For the vast majority of people, they’ll not only find it refreshing and incredibly admirable (which in turn adds more credibility for you) but it helps build your relationship with your readers and subscribers.

For those who have the wealth envy complex and issues with an average guy like me actually obtaining monetary compensation or a perk for writing may never understand or accept this concept or technology. You simply need to accept and understand that their fears and phobias are their own.

If you want a very good overview and explanation of what these new guidelines consist of and what they mean to you as a marketer, blogger, and affiliate the best resource I’ve found was from Jim Edwards. (Through my tax guy affiliate, Ron Mueller) Jim has a great interview with Rich Cleland, Assistant Deputy at The Federal Trade Commission. Rich and Jim will not only give you the best in depth interview I’ve found, but puts the whole FTC Guideline issue into the proper perspective.

You may find, like I do, that these new guidelines are designed to help your business and credibility – not hurt it. You’ll also find , like I have, that there is very little that you’ll need to change in order to adhere to the new guidelines if you’ve been using your noggin and practical common sense.

And no, I’m not being paid or compensated to tell you that. ;-P

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Do You ZamZuu?

My how times have changed. If you would have told me that I’d be able to invite my Facebook friends to a live Sail-a-thon with “The Most Popular Cruise Line In The World” a year ago, I’m not sure I would have bought into that idea. Don’t get me wrong – I would have loved the idea! (I love anything that’s technology related and easy to use like Facebook.) A year ago however, it would have been hard to imagine corporations like YTB and Carnival buying into Facebook as a means of promoting business.

Today, not only does a promotion like this make perfect sense – but it becomes a reality tonight as YTB hosts it’s first Sail-a-thon using Facebook with Carnival Cruise Lines.

I’ve got to hand it to YTB, they’ve come up with another idea that’s new and innovative that captures a very large paradigm shift in social networking. It’s hard to pin down exactly how many people actually use Facebook these days, but the most reliable source I’ve been able to find is Facebook itself with over 250 million users as of July of this year. I’ve seen numbers of 100 million more by this time, but regardless if the numbers are right or accurate – it’s a HUGE number of users that interconnect via one massive network.

Think about how easy it is to post something to your Facebook page, inviting friends back to a place they enjoy hanging out anyway to interact and talk with others on the worlds largest social network. It’s a perfect marriage of the right companies and the right social network.

The 6 hour event (which runs from 6:00 pm to Midnight Central Standard Time) isn’t just about sales – it’s designed to be educational and fun. If you join us tonight – you’ll learn the following tips and tricks directly from YTB and Carnival:

- Learn why you should book with YTB
– Learn how to find the best fare
– Understanding what type of fares are available
– Learn when you should you make a reservation
– Learn how to select the best cabin/location
– Learn what constitutes a group
– Learn what types of groups are there
– Holiday Gift Certificates
– Cruise Sale offer — 2 category upgrade

If you want to learn and interact with others, simply pull up YTB Travel Network President, Kim Sorensen’s Facebook page. You can get involved by asking questions, answering the polls, sending in pictures of your party or a previous Carnival Cruise you’ve been on. YTB will have members of the creative team on the page during the entire broadcast to keep things lively and entertaining throughout the evening.

Carnival appears to be pumped about this event too. Ann Sedgewick has been sending her subscribers updates all week – offering up ideas and promotional materials to use to get the word out. Carnival was the one who started this whole Sail-a-thon concept two years ago with YTB. Because they keep coming back for more (this is our 4th event with the Cruise Line) I can only assume that the events are working for them. Why else would they keep doing it? In addition, other vendors like Princess and Pleasant Holidays have seen how easy and inexpensive these webinars are and have joined YTB to host thier own events.

Also, just to clarify – this Carnival event is exclusively with YTB. I encourage you to join me and thousands of others for the webcast, at your leisure from the comfort of their own home. It’s going to be a great event, a lot of fun, great offers and GREAT information for all; whether you’re a seasoned cruiser or first timer! Pick a cruise tonight or purchase a gift certificate to choose later if you’d like. You’ll see certificates ranging from 3-8 days with prices from $358 for a cruise for two. (Yes, TWO, not per person which makes this one very attractive offer!)

Also in honor of Veterans Day, there’s a month long promotion going on with special pricing and category upgrades to say “Thanks for your service”. So if you or anyone you know has sacrificed with service for this great Country, be sure to be part of tonight’s events.

It’s a winning combination any way you look at it – and it’s fitting that YTB is part of it.

Remember, the event starts at 6:00 pm Central and you can go to BandBVacations.com to find the video link and YTB Travel Network President, Kim Sorensen’s Facebook page to ask questions, interact with others and win prizes just for participating. It should be a really good time and since you’re probably going to be on Facebook anyway tonight, might as well get yourself an exceptional deal on your next cruise with Carnival Cruise Lines!

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Do You ZamZuu?

I’ve mentioned this a time or two before on the internet, but I’m not sure if I’ve ever written about it here on this blog. When a client comes to me with a request for a cruise, the very first place that I look is on our Groups Page to see if anyone has something that would fit.

The search for a Group that matches a clients request just became a piece of cake with YTB’s new Group Search Upgrade on the YTB Booking Engine. It also enables your customers to book your group without having to search through all of the groups. (Over 500 at any given time!) You can now search by ship, by name of group, destination or date.

How cool is that?

The new group page comes via Convergentware, an upgrade that YTB purchased last year that I really like. The technology platform is extremely versatile and easy to use from an end user prospective. It’s also easy to use from a Travel Agent perspective. Set up a client with a user name and password, create the itinerary, and send them a link to view and book it themselves.

One of the reasons I love groups so much is because the price just can’t be beat. Typically, a group cruise is going to be $50 less per person than anything else a client can find on thier own. I’ve had some challenge me on this, but quickly shut them up when they realize they never added port charges or taxes (and sometimes gratuities) to the total price.

In all the years I’ve been doing this, a group rate has never been beat. (And if anyone else tells you differently, just smile – tell them “Thanks for sharing” – and move on. They’re not worth the time.)

A couple other cool changes you need to be aware of with the new upgrade that I like. As a site owner, you have the ability to have a public or private group. A private group will be assigned a special code that will be needed in order to view the group. If you want to reserve the space for just family, or a class reunion, you can now do that.

Also added is the ability to reserve as few as 8 cabins to start. If you need more, all the better. In that past, a group required 20 cabins to get yourself listed on the groups page. (One of the reasons the price was so attractive.) Convergentware also makes it easier for the Home Office to set up, so they’ve lowered the minimum requirement to get your group listed on the page.

To show you how easy it is to use this puppy – let’s say you’re looking at the new Carnival Dream. Simply pull up the new Groups Page from any YTB website (preferably mine) and select “Ship Name” for the pull down menu in the box. From there you can select the “Carnival Dream” and click the “Find It” button. Up comes two pages of group cruises ready for you to book at the special group rate on the Carnival Dream. You can do the same for length, date, region..you name it.

A couple things you need to keep in mind when looking at this pricing. Pricing is not only based on double occupancy (meaning it includes both berths in the cabin) but also includes port charges and taxes. Most but not all, also include the gratuities for the length of the cruise as well in the unit price that you’ll see. Most clients will realize the value you provided them when they compare apples to apples with any other Agency or Online Booking Engine they do a price comparison with. (Some clients, and all critics however, will need some help with this.) It should also be noted that most of these groups will only require a $25 deposit (per person) at the time of booking to reserve the space. This provides some additional time for them to budget for the deposit and the final payment due around 60 days before sailing. (Most really like this option.)

I’m really jazzed about this new upgrade. My job just got A LOT easier for those clients who look to me for a great cruise value. If you’re serious about making some decent money selling travel, cruises are an area you need to specialize in. All you really need is one 7 day cruise booking to break even per quarter, and when you add just one group per year – that my friends is gravy!

Thanks YTB!

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Do You ZamZuu?

I lost count how many times I’ve said this…but I’m gonna say it again.

A cruise is the best vacation money could buy.

It was nice to have family (including extended family) together for another cruise. Our daughter called it “The best birthday EVER!” and our son has caught the same bug we did some 12 years ago when Ronda and I took our first cruise.

I did hit the internet for a grand total of 25 minutes, but didn’t even open the laptop until almost the very end of the cruise to download a couple gigs worth of pictures that I took. (Some 400 shots all together on a Fuji S9000 camera I just love.) I uploaded about 60 of them on my Facebook page and will get around to putting more up on Webshots at some point. (Then again – I still have pictures from our last cruise I haven’t uploaded.)

The kids have really gotten the hang of cruise thing. Brittany thoroughly enjoyed dressing up for formal night. (So much so, that she had to get all dressed up for her birthday night.) Brian found the ice cream machines and the 24 hour pizzeria and hardly ate anything else the entire week. Camp Carnival was FABULOUS for both kids. When they ask if they can go, you just know it’s a hit. (Which impressed both Ronda and I.) They really had a great time and our hats are off to all the counselors who took great care of our kids.

Our daughters birthday was an exceptional day in Gran Cayman. The entire family got involved on the Cayman Pirate Adventure as the kids and I were recruited to swab the deck (I was given a tooth brush) and “Mommy Spank Bottom” was tied up and forced to promise to never spank the bottoms of our kids again. Afterward, everyone walked the plank and enjoyed the warm tropical water.

Later that evening we celebrated Brittany’s birthday with the family and wait staff of the Universe Dinning room. Brittany loves to be the center of attention any other time, and handled her birthday no differently. The entire ship was told it was her birthday and she ate up all the attention. (As she always does.)

It’s still amazes me how many first time cruisers I continue to run into. We talked with a number of first time cruisers on this trip who raved about the service, the food, and the size of this floating resort. Non of them had any idea what they were missing, and have all been transformed into cruise-a-holics like we are.

While it’s nice being back, I miss the romance and relaxation of the sea. I bit warmer down in the Caribbean as well. We’re already planning our next cruise and may turn it into a neighborhood event. With another Carnival Sail-A-Thon coming up next week, it would be a perfect time to get the neighbors together to discuss the option of going. (More on the Sail-A-Thon here later, and in this weekends newsletter.)

A trip like this one is part of my “why” I stick with YTB.

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Do You ZamZuu?

By the time you read this, our family will be in Ocho Rios, Jamaica. I’ve come equiped with my  “What part of NO do you not understand?” T-shirt which I purchased the last time we were in port here. (For those of you who have been here, you know why we need a shirt like this.) We’ll spend a relaxing day at Bamboo Beach Club since the kids wanted some beach time. (And still too young for Dunn’s River Falls)

Tomorrow is a big day in Grand Cayman. We’ll do a couple of excursions including swashbuckling on a Cayman Pirate Adventure in the morning and then spend the afternoon at Dolphin Discovery and the Cayman Turtle Farm.

Later that evening, we will dine and celebrate my daughters 8th (going on 18) birthday aboard Carnival Destiny.

This particular ship has been the top pick for a number of our clients since it was refurbished and started sailing it’s 4 and 5 day itineraries to the Caribbean from Miami. When Ronda and I were awarded Team MVP by our Directors at Convention and given a Carnival Gift Certificate as a way to say thanks for all we do, I pretty much immediately knew when and were we wanted to go.

Of course, you can’t have a proper birthday party without family involved. So we invited extended family to come along for the party on the World’s Most Popular Cruise Line. (They know a really good Travel Agent who got them one heck of a deal.)

So while you enjoy RPM and Red Carpet Day, we’ll be stuck down here in the Caribbean – thousands of miles away. (And lovin’ every minute of it.)

I’ll probably hit the internet cafe a time or two, but don’t be looking for any posts during the week. Like our newsletter that went out yesterday, this was written and scheduled last week before we left.

To keep you entertained – check out our favorite cruise tune this trip. I’m a classic rock and roller, but Michael Franti and Spearhead’s new tune “Say Hey (I love you)” gave me happy feet the first time I heard it. It’s got a create Caribbean beat and will certainly give you the itch.

So until I get back around the way – Enjoy!

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Do You ZamZuu?