I was introduced to a book a couple of years ago by Chris Anderson entitled “The Long Tail: Why the Future of Business is Selling Less of More “.  Mr. Anderson is the editor-in-chief of Wired Magazine. He wrote The Long Tail, which first appeared in Wired in October 2004 and then became a book in July, 2006.

While I usually find data and numbers extremely boring and it can make my head spin, Chris did an excellent job of injecting enough “layman’s speak” that kept my interest. I do enjoy reading about both business models and the men, (or woman in e-Bay’s case) who ran these successful businesses.

If your unfamiliar with just what The Long Tail is, and your in YTB, it’s best that you have a basic understanding of why this transition is important. In a nutshell, our culture and economy is increasingly shifting away from a focus on a relatively small number of mainstream products and markets at the “head” and toward a huge number of niches in the “tail”.

There are certainly examples of “heads” that are extremely successful, such as Wal-Mart for the mass appeal, or someone like a close friend of mine Nick McCulloch, who owns Link Your House, a specialty Home Automation and Security company. Here’s the rub concerning “real world” retailers. (Brick and Mortar) Due to exorbitant costs for space, you either need to select items that have a mass appeal, or scale back to reduce costs and attempt to focus on a niche market and hope there is enough of a local market to support your niche. 

An average movie theater will not show a film unless it can attract at least 1,500 people over a two-week run; that’s essentially the rent for a screen. An average record store needs to sell at least two copies of a CD per year to make it worth carrying; that’s the rent for a half inch of shelf space. And so on for DVD rental shops, videogame stores, booksellers, and newsstands.

In each case, retailers will carry only content that can generate sufficient demand to earn its keep. But each can pull only from a limited local population - perhaps a 10-mile radius for a typical movie theater, less than that for music and bookstores, and even less (just a mile or two) for video rental shops.

These costs however, drop dramatically in the digital world. Look at music stores like Rhapsody, a purely digital services with no manufacturing costs and minimal distribution fees. Because all music is stored in “bits and bytes”, The Who “Eminence Front“, a song or album that makes one sale per year has the same margins as a someone like Bruce Springsteen, “Working on a Dream” who will sell millions of copies after it’s debut at the end of the month. A hit and a miss are on equal economic footing because both are just entries in a database which are called up on demand. This make BOTH equally worthy of being offered due minimal or no cost, while increasing profits. In The Long Tail, popularity no longer has a monopoly on profitability. Unlike the Wal-Mart’s of the world with a little sliver of space to hold a CD that equals a cost associated with the space, and even that little CD needs to help pay the rent.

In “Brick and Mortar”, if you had to pick between a 1982 version of an old rock classic, and a new hit that’s already getting buzz due to President Elect Obama, which CD would you be stocking your shelves with?

Unlimited selection is revealing truths about what consumers want and how they want to get it in service after service, from DVDs at Netflix to music videos on Yahoo! Launch to songs in the iTunes Music Store and Rhapsody. People are going deep into the catalog, down the long, long list of available titles, far past what’s available at Blockbuster Video, Tower Records, and Barnes & Noble. And the more they find, the more they like. As they wander further from the beaten path, they discover their taste is not as mainstream as they thought (or as they had been led to believe by marketing, a lack of alternatives, and a hit-driven culture).

Combine enough small, obscure sales on the Long Tail and you’ve got a market bigger than even “The Boss” can produce.

Likewise,  in the case of books, the average Barnes & Noble carries 130,000 titles. Yet more than half of Amazon’s book sales come from outside its top 130,000 titles. Personally, I can only find a book I’m looking for half the time in a book store. Sure, they can order it for me, but so can I through Amazon, AND have it delivered directly to my home without the need of getting a call to drive back down to the store to pick the book up. If the Amazon statistics are any guide, the market for books that are not even sold in the average bookstore is larger than the market for those that are.

In other words, the potential book market may be twice as big as it appears to be, if only we can get over the economics of scarcity. Venture capitalist and former music industry consultant Kevin Laws puts it this way: “The biggest money is in the smallest sales.”

At this point, your asking yourself, “What in the world does that have to do with YTB?”

Take a look at all the niche sites this company offers in it’s digital arena. I know Travel Store Owners who specialize in Weddings and Honeymoons, others who specialize in Golf Packages, and still others like me, who specialize in cruises. Specialization is great, and I highly recommend that you find a couple of areas to specialize in when it comes to travel. But there are times when I run into areas I have no interest or knowledge in, but a potential customer or client may have a passion for.

A perfect example for me would be hunting. Honestly, I’d rather watch paint dry, but my In-Laws who I spent part of the Christmas break with are avid hunters. They also live about an hour and a half away from the nearest Bass Pro Shop. Is it out of the realm of possibility that they might have an interest in a new Hunting and Fishing web site that has comparable prices, that saves them both time and money?

That’s The Long Tail at work. I’m certainly not going to get rich off camouflage sales, but what did it cost me to carry the line as an Travel Store Owner?

Not a penny more than it did before I started…to sell cruises.

Let’s go back to Amazon for a minute. We all know them for their books and probably DVD’s and CD these days. What do you suppose happened that caused them to start selling groceries on a site known for books and DVD’s?? While you’re at it, you can fix the pesky light switch in their lighting and electrical department on isle five.

Are you thinking they might have lost it? Are they getting out of books because they’re making a mint off coffee and light bulbs? Or are they beginning to get the concept of The Long Tail?

Like Amazon who branched out in it’s distribution to capture ancillary sales, YTB is now moving into Food and Gifts, Home Decor, Financial Services, and Apperal and Accessories. Does that mean my passion has changed from cruises to carrot cake? Do I now need to be an expert or even remotely care about thread counts on pillow cases?

Hell no. Besides, if I did care about something like wellness and beauty, I could have gone with a century old MLM called Avon. (Unlike my love for a good steak or carrot cake, I don’t do makeup.)

I realize there are some who could never accept this shift in distribution. You need to remember, they’ll still hanging on to their “brick and mortar” theories and beliefs. Others will attempt to outwit and outsmart an experienced economic mind like Chris with their own excuses as to why this model simply won’t work.

So be it, if that’s their case. Just smile, nod your head, and say “Thanks for sharing”.

On a completely different note, and simply a followup on a previous post concerning Joystar just after Christmas.

It appears that a number of Agents have filed an involuntary bankruptcy case against Joystar in US Bankruptcy Court on Friday. They are seeking more than $150,000 in unpaid commissions that the agents claim are owed to them.

Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812

Learn How To Become A Travel Agent

Book Your Travel & Vacations With

I happen to be out of town, (without internet access!) but enjoying the Holiday with family none the less. I decided to schedule something for today before news became old news next week. First and foremost however, I hope everyone had a wonderful Christmas, and although at the time of this writing, presents are still wrapped under the tree, by the time this is posted and you are reading, I’ll be enjoying gifts my kids had made for me, and of course finding what Santa brought.

That being said, don’t think for a second that there isn’t something to talk about over this extended Holiday weekend.

Are you kidding me? This Industry?

While the jury may be out if some made Santa’s “Naughty” or “Nice” list, after what I’ve been reading the last several months, it’s time to bring this “Naughty” Agency to the forefront after a year long hiatus.

Back in October 2007 this blog gained considerable notoriety after tackling the issue head on concerning Royal Caribbean who terminated its relationship with no more than four Agencies. Two of those agencies came to light very quickly and the industry outrage on the internet concerning “Card Mills” came to a head.

Although it’s been documented that Royal Caribbean did in fact terminate four Agencies, Lisa Bauer, VP of Sales with Royal Caribbean at the time, skirted the direct questions asked by Travel Weekly concerning just who these Agencies were. To this day, there has been nothing to verify, although there has been plenty of speculation, any more than two Agencies. That being of course YTB and the other being Joystar.

Other than YTB, I can’t think of another Agency that has been the target of more controversy than Joystar. If you look at the founders history, you’ll get a better understanding to just why, and I did document his exploits with the first Travel MLM (TravelMax) back in the mid 1990’s. It looks as if both Bill Alverson’s and Joystar’s issues have not subsided, but in fact increased a year later.

While you found nothing concerning any new issues on this blog, there has been plenty to write about concerning Joystar a year after being terminated by Royal Caribbean. In addition, no less than three headline news stories broke back in October of 2008 concerning the Host Agency. One, October 9^th, reported that Joystar failed to pay commissions owed to its independent contractors along with laying off 14% of its staff. Later in the month, on October 23^rd, it was reported the CLIA revoked Joystar’s Membership for not renewing its Seller Of Travel License with California. (Although it appears that SOT’s have been made current as well as its association with CLIA.) The very next day, October 24^th, it was reported that InterContinental Hotels Group filed a federal lawsuit against Joystar for claiming more than $163,000 in improper commissions.

And some think YTB has problems?

Actually, that’s what a small group would like you to believe as they obsess over anything they can drum up to cast fear and doubt because they’re convinced the YTB “model” is flawed…doomed to collapse. (Yet the “model” started to take shape over a century ago, and still standing tall.) Part of drumming up anything these poor folks can think of is this notion that after more than a year of inactivity, suppliers will again take up the cause of these Agents and Associations and start terminating relationships with Agencies critics simply don’t agree with moving into 2009.

One of the favorite ploys of critics is not implicating YTB directly, but word posts and threads in a way that gives them an out if egg is then thrown back in their face. Naughty for sure after reading comments, as there appears to be no question just who they hope the Agency is. Just one of the dozens of posts I sent to Santa this year for the “Naughty List”. As they wait to see if the rumor is true with gleeful anticipation, Santa more than likely coaled the entire lot of them for lack of good cheer.

I never like this type of speculation and rumor. It’s far too easy for hearsay like this to come back and bite you when documentation squashes the rumor you’re attempting to spread. Especially when you find out that the rumor started in an attempt to point the finger at one host, was initially about an entirely different host.

It appears the glass slipper that some are attempting to slip on YTB belongs to Joystar.

Agents are using the Joystar community board to voice their complaints. One posting dated Dec. 17 claimed Carnival Cruise Lines was prepared to cease doing business with Joystar if the agency did not make good to agents. When queried about the posting, Carnival declined to comment.

To be fair, there is nothing to substantiate ANY rumor that Carnival or any other supplier for that matter will be terminating anyone. Instead, I would look at the last year and ask just how many suppliers terminated its relationship with any Agency in 2008.

Of course that answer is Zip…Zilch…Nada…not one.

Yet there are some who still want to hang onto this small glimmer of hope that suppliers might come around. If the rumor is true about Carnival terminating its relationship with Joystar, can you blame them? (That would be “No”.) It’s been documented that Carnival believes these Agents, no matter what host they’re associated with are the life blood of their sales force.

But how much would you want to wager, that if Carnival does terminate Joystar because its failed to pay the commissions owed its Agents, the speculation will be that YTB is next in line? It’s what some will do I’m sure in order to restore this whole fiasco about suppliers “getting it” to surface yet one more time. I know that sounds irrational, but you have to understand the anger and resentment that creates such illogical thinking. Just accept that this is another small thread critics reach for in their attempt to pin someone else’s misfortune to YTB.

With the news out Tuesday about Joystar being down to just 5 employees and the thousands of dollars in commissions owed its Agents, I have to wonder if Peter Stilphen, (a pompous and overzealous Joystar critic who’s been plastering both Bill Alverson and Joystar for years) will be having a Merry Christmas this year?

I don’t know if there will be anyone really posting about this over the Holiday’s or into next week for that matter. I guess I’ll have to check and update you when I get back first of next week.

In the meantime, I’d like to enjoy my time with family and finalize some goals I have moving into 2009 while I have some time away from the internet and all it’s trappings.

It will be interesting to see what 2009 will bring, and while there are some who claim to know what’s going to happen, take some time to do what a couple of my favorite mentors have taught me over the years.

“Don’t believe a word you hear, unless you can verify it on your own to be true.”

Which I suppose is one of the reasons why people like this blog so much. Instead of spreading rumors and hearsay about what they’ve heard about or read about somewhere else, without a single shred of documentation to back it up, they come here for documentation and truth.

That’s why I’m on Santa’s “Nice List”.

Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812

Learn How To Become A Travel Agent

Book Your Travel & Vacations With

Did you feel that? It’s the winds of change.

The NEW YTB booking engine came as an early Christmas present and the upgrade is now official in the US. You may or may not have heard about this and I’m only too happy to update you on advancements and upgrades from the folks in Wood River, Illinois, YTB Travel Network.

I’m sorry to inform some that “Being Powered by Travelocity” is no more. Our new platform is being serviced by Convergentware, out of Canada. (Thus why the beta testing was being done there.) While the relationships we had with both Priceline in 2005 and 2006 and World Choice (Travelocity) in 2007 and 2008 were extremely beneficial in helping the growth of our company, it’s clearly time to step up and not only own the client information, but provide better services to these clients via customer profiles.

Travel Agents are typically connected to one or more GDS systems. Today, travel content can be found outside of the GDS’s and directly via supplier websites or via direct links to suppliers’ back-end systems. (Which YTB is currently working on with its growing list of suppliers and vendors as these vendors create their own infrastructure to do so.)

This new product with Convergentware not only represents multiple GDS systems, (Global Distribution Systems) but they also seamlessly combine such GDS content with non-GDS content such as Web fares, Charter fares and Consolidator fares into one interface. There are air, car, hotel, insurance, tour, cruise and net fare modules for both client and business environments.

Convergent CRS Gateway is a back-end Centralized Reservations System (”CRS”) that is capable of searching and integrating data from the following five environments:

1. The Global Distribution Systems (“GDS”) such as Sabre, Galileo and Amadeus;
2. Travel suppliers directly via Application Programmer Interfaces (“API”);
3. Travel supplier Web sites;
4. GDS New Entrants (”GNE’s”) such as ITA Software;
5. Specialized or customized content via Convergent Publisher.

Convergent CRS technology is a global leader in automating these environments for the entire front-office to back-office reservations process which involves searching for relevant travel content, managing and attaching customer profiles to a particular reservation, and then book all the individual components of a travel reservation, including, but not limited to air, car, hotel, cruise, insurance and tour packages, ticketing specific components of a travel reservation that require ticketing in conjunction with reserving space such as air bookings.

Another nice feature I’m thrilled about is creating integrated quotes, itineraries and/or invoices regardless of where the travel content comes from. I can create and send a complete quote to a client and if they like what they see, all the client has to do is log in and pay for the trip I created for them.

How cool is that?! Talk about customer service.

The Convergent CRS Gateway powers all Convergentware front-end products such as Convergent Online and Convergent Professional. Add the power of Convergent Publisher, with its specialized content, contract and inventory management capabilities, and the Convergent CRS Gateway transforms into the leading customizable, centralized reservations system in the world. (Sorry, no more “gleaning” of travel bookings.)

Hang on…it gets even better.

You heard about the Worlds Largest Travel Party last week with the Worlds Most Popular Cruise Line in the World. This format was just a glimpse of things to come with MONTHLY Travel Party’s all across the country featuring suppliers and destinations each and every month that clients can not only book for themselves, with a Best Price Guarantee, but clients can also register themselves for monthly sweepstakes featuring a free vacation to one of these exotic destinations. Sweepstakes will range from 3-5 day weekend getaways, a 7 day all inclusive, or up to 14 days of bliss at an exotic destination that can be won only from the fine folks at YTB each and every month.

If you have not done so yet, I would highly recommend you subscribe to the Weekly Steals & Deals. (Found at the bottom right hand corner of our Booking Engine.) This is your first step in creating a customer profile and getting yourself registered for these sweepstakes. When you hit our web site, simply register with e-mail and password, and the Convergentware system will keep track of frequent flyer numbers, passport information, home/office and billing information, and other traveler information that you’ll only have to input once as the CRS does the rest.

By the way, are you as tired as I am over these “other companies” who send specials from Chicago to San Diego when YOU live in Atlanta? No longer a problem with YTB Travel Network as Convergentware Publisher will only find specials from your specified city in your customer profile. I don’t know about you, but I’m not all that interested in flying up to Chicago or finding that special to San Diego isn’t all that special from Atlanta.

And some have the audacity to claim we’re not serious about selling travel.

Hard to fathom, I know. But this is just the beginning. As other vendors and suppliers create the backbone to connect with this new platform, you’ll see more and more offerings and ways to combine great travel deals with the best prices, from one incredible travel agency.

And the cost to either RTA’s of YTB or customers for this advanced booking system?

Not a penny more. (In fact, it’s on sale right now.)

Congratulations YTB. You’ve proven yourselves to be a true innovator and leader in the Travel Industry once again.

Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812

Learn How To Become A Travel Agent

Book Your Travel & Vacations With

I got a couple of e-mails and phone calls after Friday’s post asking me just how this new blog go so much traction so quickly. I owe much of that to the following I already had. You need to realize, I’ve been blogging for years.

But what about those who are just starting out, and wanting to get their own blog up and running? What should you do? How do you get regular readers and traffic coming to you day after day?

Blogging isn’t the same animal it was three years ago, and many of the resources I used back in the day wouldn’t work on today’s internet. A big reason why I switched formats was to keep up with the newest resources and latest trends out here.

If I were to have to do it all over again, there would be two guys, or two formulas I would follow in today’s internet to get the type of readership I would expect. What I like about both of these formulas is a no nonsense approach, step by step instructions, and tips and tricks for even the most seasoned blogger like myself. (I’ve always been the type who likes to learn new things, and look to those more successful than myself to achieve the results I want.)

I’ll write more about Joe Vitale’s Hypnotic Marketing 2.0 latter on in the week, but today I want to give you 10 basic steps from a little known Blogging Expert in Australia, named Yaro Starak. Yaro has a free report called Blog Profits Blueprint and also has a great two great videos on blogging that are very sound.

I would like to warn those of you who have what I like to call “wealth envy”. If the idea of making money from simply blogging offends you, this program is not for you. What most want when they start a blog is traffic and readership, and unless you use the steps outlined in either Blog Profit Blueprint or the videos, you have no shot of making money even if you wanted too because you’ll have no traffic or readership to speak of. (If you do suffer from “wealth envy” you need to read this book.)

Regardless, here are 10 tips I would use today to get traffic to my new blog, and I want to thank Yaro for permission to post this for all of you.

————————————————-

In every bloggers life comes a special day - the day they first launch a new blog. Now unless you went out and purchased someone else’’s blog chances are your blog launched with only one very loyal reader - you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best friend about your new blog but that’’s about as far you went when it comes to finding readers.

Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.

It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called “traction”, which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.

Top 10 Tips

10. Write at least five major “pillar” articles. A pillar article is a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

9. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.

You don”t have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better.

8. Use a proper domain name. If you are serious about blogging be serious about what you call your blog. In order for people to easily spread the word about your blog you need a easily rememberable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that’’s the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!).

7. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog.

Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.

6. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger’’s article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry - it’’s sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.

This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important - it gets the attention of another blogger. The other blogger will likely come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.

5. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.

4. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival often enjoy a spike in new readers.

To find the right blog carnival for your blog, do a search at blogcarnival.com.

3. Submit your blog to blogtopsites.com. To be honest this tip is not going to bring in a flood of new readers but it’’s so easy to do and only takes five minutes so it’’s worth the effort. Go to Blog Top Sites, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!

2. Submit your articles to EzineArticles.com. This is another tip that doesn’t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it’’s worthwhile because you simply leverage what you already have - your pillar articles. Once a week or so take one of your pillar articles and submit it to Ezine Articles. Your article then becomes available to other people who can republish your article on their website or in their newsletter.

How you benefit is through what is called your “Resource Box”. You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once.

1. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.

I hope you enjoyed my list of traffic tips. Everything listed above are techniques I’ve put into place myself for my blogs and have worked for me, however it’’s certainly not a comprehensive list. There are many more things you can do. Finding readers is all about testing to see what works best for you and your audience and I have no doubt if you put your mind to it you will find a balance that works for you.

This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.

To get more information about Blog Mastermind click this link:

www.BlogMastermind.com

Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812

Learn How To Become A Travel Agent

Book Your Travel & Vacations With

It’s hard to believe my new home here on JustPictureItNow has been live for one month. I have to steel a line from my Director Tim Dominey when he looks at something that surprises him, “Goodnight!” Not because of what’s been written, but because how this new format and home has exceeded every expectation I had about the power of a Blog.

I’ve told you before about the definition of F-E-A-R, which is nothing more than False Evidence Appearing Real, and my fear at the time was that I would loose my initial readership, basically having to start from scratch building all new links and search engine results so people could find me.

Okay…here goes…

I was wro…

I was wwwr…

I was wrrrrrrrr…. BLASTED WORD!

How ‘bout, “I was merely mistaken”.

If you would have told me last month that I would have had this type of traction this early in this move, I would have told you that you were nuts. I’ve been blogging for a long time, and I watch and read other blogs and track their growth and popularity. I track how much traffic they’re able to get, how they rank on search engines, and who’s talking about them.

Many site owners like to use Alexa to see how well their sites are doing. For those that don’t know anything about Alexa, the easiest way to compare them is Nielson ratings. If you take a look at the Alexa report for this site, you’ll see that it climbed to a spot of 1.2 million, up some 7 million spots in the last three months. (Truth be told, thats in the last month.) I realize that there are some that like to claim they are doing as well, or as relevant as this blog, however this same report shows a decline of nearly 1 million spots to around 2 million in the same 3 month period.

Another report I like to look at is traffic value from SEMrush. I was shocked to see how quickly this site ranked after only a months time. If you compare that with No Mix, it clearly shows a vast difference in organic search engine rankings and value.

So why the vast contrast?

I have to send out a HUGE thank you to many of the loyal readers of the previous blog and my newsletter for getting the word out and putting your own links pointing to my new home. Within days I saw referral links from quite a few readers with a post or comment that I had moved. To have so many of you do this without even asking tells me that you believe that what I have has value.

The newsletter subscriptions also helped during this time. I have several Directors now pointing to my newsletter signup page telling their teams to subscribe. I didn’t host the signup page on Blogger, but do now on JustPicutreItNow. That combined with a 200% to 600% open rate from people forwarding my newsletter to other RTA’s in the company creates a considerable amount of traffic. The average number of monthly subscriptions more than doubled in the month of November.

Lastly, WordPress is simply a more powerful blog format. What was totally unexpected for me was how search engines not only found what I transferred over, but indexed the three years of posts within a matter of days. (I thought it was going to take MONTHS!) A big key in all this was how WordPress was able to transfer everything over, including categories with a simple click, making it very easy for the crawlers, spiders and bots to find and then index year’s worth of content.

So how do YOU keep this new home growing with all of the links to third party documentation that helps verify the truth instead of spin and hype about our fine company? Use the “Share / Save” button at the bottom of every post. With Social Bookmarking as the new way to link and share information, it’s a breeze to link important and relevant content you find here for prospects, clients, and other RTA’s to get accurate and relevant information about the travel industry and our company.

Thanks for making this such an easy and quick transition. I’m completely blown away over how quickly this happened, and I’m thrilled over this realization. It’s an honor and pleasure to be considered a relevant source in this vast and expansive format we call the World Wide Web.

Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812

Learn How To Become A Travel Agent

Book Your Travel & Vacations With

I can’t think of a better way to get going again after an extended weekend like we just had than hosting a “Travel Party”. I love weeks like this. Everyone is longing for more vacation time and looking to get back into that relaxation mode. The only difference I can see is possibly replacing “turkey” with “lobster” when it comes to stuffing ourselves. Short breaks like this, spending time with family, (mine who by the way are still here) and getting a break from traffic, time clocks, and office politics remind people how much they need a vacation. I love the sparkle in people’s eyes when the subject of travel or vacations comes up. It never ceases to amaze me how this subject is so universally loved by everyone. I’ve yet to meet anyone who’s told me;

You know, I’ve tried one of those vacations once…HATED it!

No, bringing up the subject of vacations is something everyone loves to talk about, and for some, you can’t get a word in edge wise. Not a big problem, but some do tend to go on and on about how much they just LOVE the destination they came from or the destination they’re looking to head to next. With the economy looming over everyone’s head these days both agencies and suppliers are looking for that edge to help increase both visibility and sales.

This week, both YTB and Carnival appear to have that answer. Apparently, Carnival was pleased with the outcome of last years 24 Hour Cruise Event and has come to YTB again to help boost last minute year end sales to help both our bottom lines. Back in October, outcome of last years 24 Hour Cruise Event and has come to YTB again to help boost last minute year end sales to help both our bottom lines. Back in October, CLIA held its annual “World’s Largest Cruise Night”, which in years past has produced fourth quarter sales for both agencies and cruise lines. Last year the month long promotion for CLIA produced some 17,852 cruise bookings, however I’ve yet to see any hard numbers on this year’s event. YTB’s own cruise sale last November produced 12,000 passenger bookings. (Although, critics like to cut the number of “passengers” in half.)

This Tuesday, December 2 at 7:00 p.m. in each time zone, YTB will host the World’s Largest Travel Party in several cities around the country.  All locations are teaming together to host one huge event. The cities include:

• Atlanta, GA
• Baltimore, MD
• Boston, MA
• Chicago, IL
• Dallas, TX
• Denver, CO
• Detroit, MI
• Houston, TX
• Kansas City, MO
• Miami, FL
• New York, NY
• Orange County, CA
• Philadelphia, PA
• Reno, NV
• Richmond, VA
• San Diego, CA
• San Francisco, CA
• St. Louis, MO
• Tampa, FL

At each location, door prizes will include one free cruise certificate (for guests only) and five tickets to YTB’s 2009 National Convention for Reps or Travel Site Owners. Rooms at the live venues will have a party atmosphere with round tables, fun music, snacks, and drinks. (No alcoholic beverages.) The Cruise giveaways for two are for guests only, and you must be present to win. There will be a short video entitled “Cruising, the Best Vacation Value” followed by a live feed from the YTB Home Office via streaming video. After the presentation a flyer with the December 4th Sail-a-thon Cruise Specials will be handed out in addition to the free cruise drawing for each city.

On Thursday, December 4th, there will be a live webcast from 5 -10:00 pm Central from the YTB Headquarters in Wood River, Illinois. Phones will be open all day till Midnight Central Standard Time as well.

RTA’s have an opportunity to invite friends and family over for this Carnival Cruise Night on December 4th to watch Coach, Kim, and Scott, along with many guests, through a live webcast sales event. There will be dozens of cruise specials and a live team ready to take reservations. Travel customers can also choose from 18 different Gift Certificate options available for online purchase through December 31, 2008. Certificates are valid for a 3, 4, 5, 7 or 8 day Fall Cruise for Two and most include all Government Taxes, Fees and Gratuities. ALL certificates are upgradeable if desired and are valid for up to 18 months. Upgrades are never a problem at the time of booking, simply pay the difference.

It’s nice to see Carnival and YTB teaming up again in this way. I’m not aware of any other supplier who teams with a single agency such as this, but then again, no other single agency has the potential to reach as many customers at one time as YTB does. It’s very unique to our model and our company.

It’s all in an effort to “Be Number 1 with The Number 1!”

Happy Sailing!

Doug & Ronda Bauknight
AKA: TravelPro
Travel Agent / Networker
Phone: 678.458.5812

Learn How To Become A Travel Agent

Book Your Travel & Vacations With

Whatever happened to personal responsibility? When did we start blaming everything and everyone else but ourselves for problems? I found a gem the other day, and come to find out that it’s not the lack of service, it’s not all the time we spend on the internet posting our opinions, it’s not because we forgot just who our clients are and what our customers actually want. And it certainly can’t be because our clients are capable of doing what we do for a living on their own through the likes of web sites called Travelocity, Orbitz, and Expedia.

No, it’s none of that. What it all boils down to is none other than Travel Weekly. Who knew?

Interesting that after a years worth of hammering suppliers to choke out the pariah of untrained and uneducated Yahoo’s to little or no avail, (Royal Caribbean, Perilo, and Celtic Tours were the only three that headed the pleas.) we now move to the media outlets and industry publications to what looks like a new desperate attempt, begging if you will, to stop promoting these blasted MLM’ers who are ruining their business.

It’s not the first time suppliers have turned their back on the traditional travel agents, suppliers need the business, especially in this economy. Speculation that it was the suppliers fault stemmed from the ASTA who took a stand against MLM back in 2005 going all t