Direct Sales date back thousands of years with roots in Egypt, Syria, Babylonia and India. Traders, merchants and caravans are examples of the early direct seller who formed this ancient tradition and basic need to exchange goods. Fast forward to a century ago here in the U.S. and you’ll find the birth of The Direct Selling Association (DSA) who will celebrate it 100th birthday next year. As a fan of Direct Sales, I wrote an article about one of the oldest Direct Sales Companies still in existence today. Founded in 1886, they’re a real powerhouse today – producing $10.7 BILLION in annual sales. Never heard of The California Perfume Company? They changed their name to Avon in 1939.

With all the economic news that this country has had to endure over the last year, it’s refreshing to see one business model that’s not only surviving, but thriving in these tough economic times.

Direct Selling News just released a comprehensive list of the the worlds top direct selling companies with wholesale revenue of $100 million or more. On the list we find some very old and prominent companies such as Avon, Mary Kay, Primerica Financial Services, Herbalife, Tupperware, Nu Skin, Shaklee, ACN, Pre-Paid Legal, Market America, Keller Williams, Pampered Chef, Southern Living At Home, and oh…lookie here…YTB International.

If you’ve never heard of this list before – well, it’s never been out before. Think Travel Weekly Power List here, but for the Direct Sales Industry. For the first time, Direct Selling News decided to come up with a list of it’s own for the Direct Sales Industry. I realize that for some, Direct Sales doesn’t amount to much, (in fact, it’s despised by some who just plaster the word “pyramid” on what ever they like) but when you look at these sales by the numbers, and compare them with some of the dates these companies were founded, you have to admit it’s pretty impressive list of “Networkers” who some claim will eventually run out of people.

The purpose of the list in Direct Selling News was to “journal the might of the direct selling industry”. In the report, YTB International ranked #46 overall with $162.5 million in sales. Not too shabby for a company that’s been a very heated topic in the travel industry, had it’s share of legal battles and has been a daily rant for a select few with a false and limiting belief that Direct Sales is a sham. While YTB’s numbers are fairly straight forward, reporting it’s numbers to the SEC as a publicly traded company, like the travel industry, very few Direct Sales companies do the same.

Like Travel Weekly, Direct Selling News made every effort to verify sales in this industry with checks and balances via sources like Hoover’s Company Records and Dun & Bradstreet, SGA Executive Tracker Companies, Standard & Poor’s Descriptions Plus News, Company Briefs–Gale Group, Global Duns Market Identifiers, Market Guide Company Profiles, America’s Corporate Finance Directory and Directory of Corporate Affiliations.

According to Direct Selling News, one thing became clear during their research: A number of Direct Sales companies are still growing despite the economy and despite all the misrepresentations and myths surrounding the industry.

“Almost miraculously, our organization has continued to grow,” says Joe Urso, Aerus Chairman and CEO. “Selling high-end products is not easy, especially in a down economy. Our team has continued to grow by inspiring others to pursue the opportunity for a better life that we offer.”

The report also states that USANA recorded its sixth consecutive year of record sales, Pampered Chef had a 5 percent increase in recruiting and Tastefully Simple product sales bumped up 5 percent. And like YTB’s Founders are telling their field or TSO’s and Website Sellers right now, Executives from other companies are telling people that despite the economy, their companies are not only larger in regard to revenue, but are coming out of this recession better than ever.

From the report.

And many direct selling executives tell us they believe the industry will emerge from the recession bigger, faster and stronger. “Over the course of the next few years,” says USANA President Fred Cooper, “we anticipate USANA—and the network marketing industry in general—to continue to show patterns of growth.”

Emerging bigger, faster and stronger has special meaning for those of us in YTB. The company wasn’t fighting just the recession and the poor economy. Just over a year ago YTB was in another club, sued for $100 million by a bunch of ambulance chasers who wanted a quick buck. A year later, the class action thrown out for being redundant, immaterial, impertinent, and scandalous, YTB is prominently placed in a $100 million club for actual sales with another prestigious group of peers.

My how things have changed for YTB as the debate over pyramid crumbles and legitimate rises from the ashes.

Congratulations to all 65 members of this list. You’re the cream of the crop in the Direct Sales Industry who have collectively produced billions of dollars in revenue – one person – one sale – one day at a time.

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I realize there seems to be a tremendous amount of focus on YTB in past months. Being publically traded can be both a blessing and a curse for MLM companies. The blessing is that it’s a way to legitimize our model when we report to someone like the SEC and makes this notion of “illegal pyramid scheme” harder to promote. The curse is that it brings out the nut cases who want to ignore the Government is aware of who we are and what we do, but still try to push the issue of MLM being “illegal”.

I caught an interesting development on Monday that I wanted to pass on concerning a number of other publically traded MLM’s that are also getting some heat from some very deranged and shady characters. (“Shady” meaning he’s already a Convicted Felon.) What’s even more amusing to me is that two of the better known Anti-MLM Zealots, Robert FitzPatrick and Jon Taylor appear to have been caught in their own lies and MLM myths. Court probing may find that Robert Fitzpatrick and Jon Taylor were also involved in some way for shorting MLM company stocks.

In June of last year, Judd Bagley of “Deep Capture” (a hunter of illegal short sellers) concludes that convicted stock manipulator Sam Antar and securities class action litigator Howard Sirota were working in concert with convicted stock manipulator Barry Minkow’s Fraud Discovery Institute (FDI) to manipulate the share price of USANA, a public company. You may or may not know about several law suites filed last year concerning USANA, but it got so bad that even the SEC and Distributors themselves got in on the act in California. The SEC never found any wrong doing and closed its case nor did the Distributor suite go anywhere after cleaning off the mud that Minkow attempted to throw out in the press via his bogus report.

Now these same idiots seem to be after both Pre-Paid Legal and Herbalife. The Herbalife story has gotten so much attention in recent weeks that it even made CNBC’s Mad Money in which CEO Michael Johnson came on the show to assure investors that there is no lead found in their products.

There was never any health or safety issue with Herbalife products. Inaccurate and misleading information released to sensational media and online news coverage is nothing new to any of us in YTB. There is always an ulterior motive and it’s been found that FDI (Federal Discovery Institute) founder Barry Minkow admitted profiting from “puts” on Herbalife stock.

All these attacks on publically traded MLM companies have gotten so bad that USANA has already decided to take the company private after being public since 1996, and it was also suggested by Jim Cramer of Mad Money for CEO Michael Johnson to take Herbalife private. (My take is that Johnson doesn’t like the idea according to the video I watched.)

While it’s yet to be determined if FitzPatrick and Taylor will be convicted in all this mess, this investor would love to see these two idiots have “Convicted Felon” on their resume for all the lies and myths they promote about MLM. Having these two busted for illegal activity would certainly help those of us who know from experience that MLM is a viable business model and an excellent entry level for anyone looking to get into a business of their own.

While I can’t say the YTB has remained under the radar by any stretch of the imagination, at least our company stock has remained fairly clean compared to USANA, Pre-Paid, and Herbalife. Let’s just hope these nut cases are actually convicted for doing what they have done to these other MLM’s before they decide to set their sites on YTB.

It does make me wonder however just who was doing any “Pump and Dumping” with our stock. “Rumor” has it that Directors were doing all this “Pump and Dump” in an attempt to hurt the “little guys”, but after all the positive press released after our Annual Report back in April, me thinks the Pump and Dump was nothing more that Day Traders who knew how to take advantage of such positive press in a small stock like YTBLA.

If you don’t know Rod Cook’s MLM Watchdog site, you should. He’s one of the good guys in MLM. (Even if he has come out against YTB at times.) If you’re an investor like I am in YTBLA, you should keep an eye on this developing story, it could prove to be huge for us and put a stop to Zealots who promote nothing but myths and lies about MLM.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

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