I’m guessing I’m showing my age here – but you can’t bring up Princess Cruises without “The Love Boat” Theme running through my head. Truth is, the show was partly responsible for me wanting to work in the travel industry. The show certainly portrayed a very glamorous lifestyle that I wanted to be part of.

Little did I know at the time what the future had in store for me with an opportunity like YTB.

Several years ago YTB came up with this idea of hosting a “Sail-a-thon” on the Internet to promote both key partners and destinations for our customers. The field loves it because it gives many an opportunity to host a party at the house. Partners love it because it costs them nothing. They simply piggy back on the technology and infrastructure YTB has invested in – giving them an opportunity to promote from a single location to thousands. YTB has been hosting these “Sail-A-Thons” for years with several companies and since they keep on popping up every couple of months – everyone involved sees value in the events.

Cruise nights aren’t new however. CLIA (Cruise Line Industry Association) actually came up with the concept five years ago with the “World’s Largest Cruise Night“. Hundreds of Agencies still get together in a collective effort each year in October to promote the joy of cruising to clients.

All YTB did was modernize the concept, making it easier for clients to become informed and educated, while at the same time saving Cruise Lines some serious money by reaching the same number of clients (if not more) from one centralized location over the internet. Most recently, YTB partnered the webcast with Facebook to make it even easier for YTB Agents to send a simple link to friends and clients to enjoy specials and promotions on the worlds most popular social networking site.

Adding Facebook into the equation makes it interactive, an element that was missing with a simple webcast. When YTB tried it for the first time with Carnival back in November, we had no idea the power it possessed and how much fun it could be. Thousands of people posted their favorite cruise pictures and some even won prizes! (Like yours truly. ;-P)

Thursday night, Princess Cruises gets into the act with a new twist called Trivia Night. The hour long broadcast will ask six Trivia Gold questions about Princess and/or Alaska to give viewers a chance to win prizes by answering the questions. In the meantime viewers also become educated on the value of cruising – and more specifically why Princess Cruises is the premier cruise line when it comes to an Alaska destination.

For example, a 7-night Voyage of the Glaciers cruise is followed by 5-nights on land featuring 1 night at McKinley Princess Wilderness Lodge, 2 nights at Denali Princess Wilderness Lodge and 2 nights at Fairbanks Princess Riverside Lodge. It’s the only cruise of it’s kind. Princess has invested millions into these lodges and you won’t find these type of amenities from any other cruise line.

This cruisetour offers the ultimate vacation for the entire family, ensuring you see all the best of Alaska by land and by sea. You just can’t get that with any other line. 

As an added incentive to “come aboard”, Cruise customers will see some great prices for all destinations with the following benefits:

• Up to $100 onboard credit per stateroom
• Reduced deposit of just $100 per person
• Coupons worth up to $325 in onboard savings

The entire savings package can be found right here, and you can pull up a direct link to Princess Cruise Lines here to investigate and price out your next Princess Cruise.

The Sail-a-Thon should be a lot fun. From what I saw, Facebook fans enjoyed interacting with each other during the Carnival Sail-a-Thon a few months ago.

Technology – aint it grand?

Hope to see you there and of course some of you will be singing it with me until then…

Love, exciting and new
Come Aboard. We’re expecting you.
Love, life’s sweetest reward.
Let it flow, it floats back to you.

If you’re too young to remember the song that’s okay. Just remember to join us tomorrow night!

Hope to see you then!

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Do You ZamZuu?

My how times have changed. If you would have told me that I’d be able to invite my Facebook friends to a live Sail-a-thon with “The Most Popular Cruise Line In The World” a year ago, I’m not sure I would have bought into that idea. Don’t get me wrong – I would have loved the idea! (I love anything that’s technology related and easy to use like Facebook.) A year ago however, it would have been hard to imagine corporations like YTB and Carnival buying into Facebook as a means of promoting business.

Today, not only does a promotion like this make perfect sense – but it becomes a reality tonight as YTB hosts it’s first Sail-a-thon using Facebook with Carnival Cruise Lines.

I’ve got to hand it to YTB, they’ve come up with another idea that’s new and innovative that captures a very large paradigm shift in social networking. It’s hard to pin down exactly how many people actually use Facebook these days, but the most reliable source I’ve been able to find is Facebook itself with over 250 million users as of July of this year. I’ve seen numbers of 100 million more by this time, but regardless if the numbers are right or accurate – it’s a HUGE number of users that interconnect via one massive network.

Think about how easy it is to post something to your Facebook page, inviting friends back to a place they enjoy hanging out anyway to interact and talk with others on the worlds largest social network. It’s a perfect marriage of the right companies and the right social network.

The 6 hour event (which runs from 6:00 pm to Midnight Central Standard Time) isn’t just about sales – it’s designed to be educational and fun. If you join us tonight – you’ll learn the following tips and tricks directly from YTB and Carnival:

- Learn why you should book with YTB
– Learn how to find the best fare
– Understanding what type of fares are available
– Learn when you should you make a reservation
– Learn how to select the best cabin/location
– Learn what constitutes a group
– Learn what types of groups are there
– Holiday Gift Certificates
– Cruise Sale offer — 2 category upgrade

If you want to learn and interact with others, simply pull up YTB Travel Network President, Kim Sorensen’s Facebook page. You can get involved by asking questions, answering the polls, sending in pictures of your party or a previous Carnival Cruise you’ve been on. YTB will have members of the creative team on the page during the entire broadcast to keep things lively and entertaining throughout the evening.

Carnival appears to be pumped about this event too. Ann Sedgewick has been sending her subscribers updates all week – offering up ideas and promotional materials to use to get the word out. Carnival was the one who started this whole Sail-a-thon concept two years ago with YTB. Because they keep coming back for more (this is our 4th event with the Cruise Line) I can only assume that the events are working for them. Why else would they keep doing it? In addition, other vendors like Princess and Pleasant Holidays have seen how easy and inexpensive these webinars are and have joined YTB to host thier own events.

Also, just to clarify – this Carnival event is exclusively with YTB. I encourage you to join me and thousands of others for the webcast, at your leisure from the comfort of their own home. It’s going to be a great event, a lot of fun, great offers and GREAT information for all; whether you’re a seasoned cruiser or first timer! Pick a cruise tonight or purchase a gift certificate to choose later if you’d like. You’ll see certificates ranging from 3-8 days with prices from $358 for a cruise for two. (Yes, TWO, not per person which makes this one very attractive offer!)

Also in honor of Veterans Day, there’s a month long promotion going on with special pricing and category upgrades to say “Thanks for your service”. So if you or anyone you know has sacrificed with service for this great Country, be sure to be part of tonight’s events.

It’s a winning combination any way you look at it – and it’s fitting that YTB is part of it.

Remember, the event starts at 6:00 pm Central and you can go to BandBVacations.com to find the video link and YTB Travel Network President, Kim Sorensen’s Facebook page to ask questions, interact with others and win prizes just for participating. It should be a really good time and since you’re probably going to be on Facebook anyway tonight, might as well get yourself an exceptional deal on your next cruise with Carnival Cruise Lines!

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For the fifth consecutive year, CLIA will host the World’s Largest Cruise Night tonight. Thousands of agents will be hosting events all over the country and YTB is no exception. Princess Cruise Lines will partner up with YTB for it’s second Sail-A-Thon this year to help celebrate.

October is National Cruise Vacation Month. Tonight, you can join YTB as they host Princess Cruise Line for a Sail-a-thon during CLIA’s World’s Largest Cruise Night. The event will be hosted live from YTB booking engines at 6:00 pm Central with a special rebroadcasts at 7:30 pm and 9:00 pm Central.

In one 24-hour period, thousands of Cruise Lines International Association (CLIA) member travel agencies will participate in the World’s Largest Cruise Night. Travel agencies across North America will join together to promote cruising as the vacation option of choice – all in a single day.

This is the perfect opportunity for friends and family to book incredible cruises. Tonight’s broadcast will feature a new Alaska Family Cruisetour with 25% off for the Entire Family.

This 7-night Voyage of the Glaciers cruise is followed by 5-nights on land featuring 1 night at McKinley Princess Wilderness Lodge, 2 nights at Denali Princess Wilderness Lodge and 2 nights at Fairbanks Princess Riverside Lodge. It’s the only cruise of it’s kind. Princess has invested millions into these lodges and you won’t find these type of amenities from any other cruise line.

This cruisetour offers the ultimate vacation for the entire family, ensuring you see all the best of Alaska by land and by sea.  It will enable the entire family to “Escape Completely” – with Princess.

Alaska not your thing? Want Europe or the Caribbean for your next destination. No problem. As an added incentive to “come aboard”, Cruise customers will see some great prices for all destinations tonight along with the following benefits:

• Up to $100 onboard credit per stateroom
• Reduced deposit of just $100 per person
• Coupons worth up to $325 in onboard savings

CLIA’s World’s Largest Cruise Night has been gaining recognition and exposure over the years. According to the CLIA press release, which announced this years event:

In 2008, over 4,000 agents participated in WLCN events and online Virtual WLCN promotions estimated to have generated almost 43,000 bookings, $41.4 million in sales and nearly $5.4 million in commissions.

A record number of over 65,000 CLIA member line videos were viewed by consumers during virtual WLCN cruise events held by over 3,000 agents. These CLIA members who participated in Virtual WLCN promotions, sent email invitations to consumers inviting them to visit a customized Web site with cruise line videos, agency contact information and special offers. Over 1,100 agencies conducted traditional WLCN events, also a record. Nearly 500,000 consumers were invited to visit a customized WLCN website to obtain information on special offers. All of Liberty Travel’s locations participated with in-store events along with many of the leading vacation agency distributors in North America.

Cruise Lines and Agencies pull out all the stops for a night like tonight not just to get customers on their ships, but to show the benefits of cruising. We’ve been telling people for 13 years that a cruise is the best vacation money could buy. It doesn’t matter if you’re a avid cruise-a-holic like us or first time cruiser – the best time to check out what’s available is tonight.

So sing it with me now…

Love, exciting and new
Come Aboard. We’re expecting you.
Love, life’s sweetest reward.
Let it flow, it floats back to you.

Now that you’ve got that song firmly cemented into your head for the day – you’ll be sure to remember to join us.

Like I said…we pull out ALL the stops! ;-P

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Do You ZamZuu?

Love, exciting and new
Come Aboard. We’re expecting you.
Love, life’s sweetest reward.
Let it flow, it floats back to you.

Okay, so Jack Jones I’m not, but I LOVED this show when I was a kid. Princess Cruises agreed to have their cruise ships featured in the television sitcom The Love Boat, which debuted in 1977. The ship was the stage for this popular show (actually it was filmed primarily on sets in a production studio) and coined the term “Love Boat” which was heavily used by Princess Cruises in their marketing, and became synonymous with the Pacific Princess.

The success of the up-beat television show, which remained on the air until 1986, is largely credited with the increase in popularity of cruising. I can tell you without question that my initial interest in cruising was because of this particular show. (Although my first cruise was not until many years later.)

So what do you say? Would you like to set a course for adventure, your mind on a new romance?

Have I got a deal for you! But don’t think for a second that today’s cruise experience is anything like the old sitcom we grew up with. A lot has changed in 30 years, (Yes, the show is THAT old!) and YTB is inviting you to see first hand what Princess Cruises is all about tonight, during a live webcast right on our booking engine from 6:00PM to 8:00PM Central Standard Time with J. Kim Sorensen, President, YTB Travel Network, Shelly Coppersmith, Vice President of Marketing, YTB Travel Network and Amy Alford of Princess Cruises.

Tonight marks the launch of a two week sale with Princess for some exceptional savings, (as if there aren’t incredible deals out there right now) including a reduced deposit of $100 per person, and a coupon book worth $325 while your on board for a wide assortment of onboard products and services. This combined with some very aggressive sale prices could be just the ticket to get you on board one of their many ships to experience what I’ve called “the best vacation money can buy” for many, many years. (The reason I wanted to become a Travel Agent to begin with.)

This isn’t the first time YTB has done a webinar like this. We tried it out just over a year ago with Carnival and then again this past December and I can only assume that Carnival not only liked what YTB was able to do for them, but have started to spread the word to some of the other cruise lines owned by the line so they can benefit from this extremely cost effective and productive form of marketing.

And why not? It works well for everyone involved. All Princess has to do is show up with their Business Development Manager, sit in front of a camera for a couple of hours, while we as RTA’s place thousands of prospects in front of their computers, in the comfort of their own home, while Princess (who knows their product best), talks about their features, advantages, and benefits. If you like what you see, you have a direct link to the product sitting right on your desktop to select and purchase the cruise the best fits your budget and time frame.

The webcast will be rebroadcast from 8:00PM -10:00PM Central Standard Time (and periodically throughout the week) and all you have to do is click this link to view the webcast for this exciting consumer event. Of course I’ll be available to answer any questions you have, (number provided below) and we will also have Agents on duty at the Home Office until 10:00PM Central Standard Time. (800 number will be provided on the webinar.)

So take some time tonight and join thousand of others who want to take advantage of a great experience, on a fabulous floating resort, to several destinations of choice, with some of the best pricing I’ve seen in all the years I’ve been looking for “the best vacation money can buy”.

Who knows, I could be greeting you as well with…

Welcome aboard it’s LOOOOOOOOOOOOOOOOOOOVE!

(Okay…maybe not.)

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Do You ZamZuu?

I was introduced to a book a couple of years ago by Chris Anderson entitled “The Long Tail: Why the Future of Business is Selling Less of More “.  Mr. Anderson is the editor-in-chief of Wired Magazine. He wrote The Long Tail, which first appeared in Wired in October 2004 and then became a book in July, 2006.

While I usually find data and numbers extremely boring and it can make my head spin, Chris did an excellent job of injecting enough “layman’s speak” that kept my interest. I do enjoy reading about both business models and the men, (or woman in e-Bay’s case) who ran these successful businesses.

If your unfamiliar with just what The Long Tail is, and your in YTB, it’s best that you have a basic understanding of why this transition is important. In a nutshell, our culture and economy is increasingly shifting away from a focus on a relatively small number of mainstream products and markets at the “head” and toward a huge number of niches in the “tail”.

There are certainly examples of “heads” that are extremely successful, such as Wal-Mart for the mass appeal, or someone like a close friend of mine Nick McCulloch, who owns Link Your House, a specialty Home Automation and Security company. Here’s the rub concerning “real world” retailers. (Brick and Mortar) Due to exorbitant costs for space, you either need to select items that have a mass appeal, or scale back to reduce costs and attempt to focus on a niche market and hope there is enough of a local market to support your niche. 

An average movie theater will not show a film unless it can attract at least 1,500 people over a two-week run; that’s essentially the rent for a screen. An average record store needs to sell at least two copies of a CD per year to make it worth carrying; that’s the rent for a half inch of shelf space. And so on for DVD rental shops, videogame stores, booksellers, and newsstands.

In each case, retailers will carry only content that can generate sufficient demand to earn its keep. But each can pull only from a limited local population – perhaps a 10-mile radius for a typical movie theater, less than that for music and bookstores, and even less (just a mile or two) for video rental shops.

These costs however, drop dramatically in the digital world. Look at music stores like Rhapsody, a purely digital services with no manufacturing costs and minimal distribution fees. Because all music is stored in “bits and bytes”, The Who “Eminence Front“, a song or album that makes one sale per year has the same margins as a someone like Bruce Springsteen, “Working on a Dream” who will sell millions of copies after it’s debut at the end of the month. A hit and a miss are on equal economic footing because both are just entries in a database which are called up on demand. This make BOTH equally worthy of being offered due minimal or no cost, while increasing profits. In The Long Tail, popularity no longer has a monopoly on profitability. Unlike the Wal-Mart’s of the world with a little sliver of space to hold a CD that equals a cost associated with the space, and even that little CD needs to help pay the rent.

In “Brick and Mortar”, if you had to pick between a 1982 version of an old rock classic, and a new hit that’s already getting buzz due to President Elect Obama, which CD would you be stocking your shelves with?

Unlimited selection is revealing truths about what consumers want and how they want to get it in service after service, from DVDs at Netflix to music videos on Yahoo! Launch to songs in the iTunes Music Store and Rhapsody. People are going deep into the catalog, down the long, long list of available titles, far past what’s available at Blockbuster Video, Tower Records, and Barnes & Noble. And the more they find, the more they like. As they wander further from the beaten path, they discover their taste is not as mainstream as they thought (or as they had been led to believe by marketing, a lack of alternatives, and a hit-driven culture).

Combine enough small, obscure sales on the Long Tail and you’ve got a market bigger than even “The Boss” can produce.

Likewise,  in the case of books, the average Barnes & Noble carries 130,000 titles. Yet more than half of Amazon’s book sales come from outside its top 130,000 titles. Personally, I can only find a book I’m looking for half the time in a book store. Sure, they can order it for me, but so can I through Amazon, AND have it delivered directly to my home without the need of getting a call to drive back down to the store to pick the book up. If the Amazon statistics are any guide, the market for books that are not even sold in the average bookstore is larger than the market for those that are.

In other words, the potential book market may be twice as big as it appears to be, if only we can get over the economics of scarcity. Venture capitalist and former music industry consultant Kevin Laws puts it this way: “The biggest money is in the smallest sales.”

At this point, your asking yourself, “What in the world does that have to do with YTB?”

Take a look at all the niche sites this company offers in it’s digital arena. I know Travel Store Owners who specialize in Weddings and Honeymoons, others who specialize in Golf Packages, and still others like me, who specialize in cruises. Specialization is great, and I highly recommend that you find a couple of areas to specialize in when it comes to travel. But there are times when I run into areas I have no interest or knowledge in, but a potential customer or client may have a passion for.

A perfect example for me would be hunting. Honestly, I’d rather watch paint dry, but my In-Laws who I spent part of the Christmas break with are avid hunters. They also live about an hour and a half away from the nearest Bass Pro Shop. Is it out of the realm of possibility that they might have an interest in a new Hunting and Fishing web site that has comparable prices, that saves them both time and money?

That’s The Long Tail at work. I’m certainly not going to get rich off camouflage sales, but what did it cost me to carry the line as an Travel Store Owner?

Not a penny more than it did before I started…to sell cruises.

Let’s go back to Amazon for a minute. We all know them for their books and probably DVD’s and CD these days. What do you suppose happened that caused them to start selling groceries on a site known for books and DVD’s?? While you’re at it, you can fix the pesky light switch in their lighting and electrical department on isle five.

Are you thinking they might have lost it? Are they getting out of books because they’re making a mint off coffee and light bulbs? Or are they beginning to get the concept of The Long Tail?

Like Amazon who branched out in it’s distribution to capture ancillary sales, YTB is now moving into Food and Gifts, Home Decor, Financial Services, and Apperal and Accessories. Does that mean my passion has changed from cruises to carrot cake? Do I now need to be an expert or even remotely care about thread counts on pillow cases?

Hell no. Besides, if I did care about something like wellness and beauty, I could have gone with a century old MLM called Avon. (Unlike my love for a good steak or carrot cake, I don’t do makeup.)

I realize there are some who could never accept this shift in distribution. You need to remember, they’ll still hanging on to their “brick and mortar” theories and beliefs. Others will attempt to outwit and outsmart an experienced economic mind like Chris with their own excuses as to why this model simply won’t work.

So be it, if that’s their case. Just smile, nod your head, and say “Thanks for sharing”.

On a completely different note, and simply a followup on a previous post concerning Joystar just after Christmas.

It appears that a number of Agents have filed an involuntary bankruptcy case against Joystar in US Bankruptcy Court on Friday. They are seeking more than $150,000 in unpaid commissions that the agents claim are owed to them.

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Do You ZamZuu?

Shopping for that perfect holiday gift?

What do you get for the person who has EVERYTHING?

What about the person that’s SO hard to shop for?

Have I got a stocking stuffer for you!

It’s that time of year again. YTB’s second annual Carnival One Day Sale. Carnival Cruise Gift Certificates are available NOW from BandBVacations.com. Choose from 18 different Gift Certificate options available for online purchase through December 31, 2008. (Don’t think you could miss it…but it’s that LARGE ad with the Carnival Funnel wrapped in Christmas lights…)

If a gift certificate isn’t you type of thing, we also have over 100 Carnival Cruise Specials if you head to our Group Bookings page. I would suggest you look at this entire list of groups. (Although it may take some time with well over 500 groups at any one time.) This page is ALWAYS the first place I look for clients because it’s the one place I know that can’t be beat when it comes to price. And please don’t think you’ll be stuck playing Parcheesi all week if you book with any one particular group. You’re free to do what you want, when you want, and the group probably won’t even know you booked with their group. But you can take advantage of the special group pricing to save anywhere between $50 and $250 per person.

If you’re not sure about which cruise you’d like, that’s fine too, the Gift Certificates are a great save now, cruise later option. This way you can let someone decide on their own what cruise they might like, or even when they want to go over the next 18 months.

By the way…all of these Gift Certificates can be upgraded to ANY cruise of their choice. Simply pay the difference. I have a certificate valid for a 3-4 day for two, but want to take the entire family on a 5 day this spring. The Promotions Department at Carnival will be extremely accommodating for any upgrade and use what you have to fulfill you dream cruise.

If you’re just now thinking about a cruise for a stocking stuffer, you might not know where to begin, or what is offered in regards to ports, destinations, and the wide variety of selections available. To help out with that, review the following documents for options.

CCL DEPARTURE PORTS
CCL MORE FUN EVERYWHERE
CCL FUN SHIP FINDER
CCL 2009-10 CRUISE CATALOG

Of course, you could also join YTB tonight, December 4 from 5 -10:00 pm CST for a live webcast from YTB Headquarters in Wood River, Illinois. (Contact me and I’ll send you the link.) While you certainly don’t have to watch Coach, Kim, and Scott, and Carnival’s own Ann Sedgwick, but last years live webcast was a lot of fun. Last year’s event was loaded with all kinds of information on why a cruise is not only a great value, but has all kinds of activities and options to make your experience enjoyable.

Regardless if you want to watch or not, phones will be open till Midnight CST at the Home Office to take your reservations, with a special reservation number 800-400-9382. Of course, I’m available at 678-458-5812 at any time. (Even later in the month, or any time for that matter.)

Our goal is to be #1 with the #1. There’s a reason why Carnival is the Most Popular Cruise Line in the World. We’ve sailed with Carnival so much, they feel like home. We know the ships, we know the activities, we know the benefits.

Regardless if you’re a seasoned cruise veteran like us, or a first timer, a 100,000 ton cruise ship could be the most unique stocking stuffer your special someone has ever seen.

Bon Voyage!

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Do You ZamZuu?

Every once in a while I do “The Dance”. My kids think its funny (just wait til they get older) and yesterday we had a lot of fun. I had a couple of reasons for doing the “The Dance”, and the kids pulled out “Evan Almighty” yesterday afternoon while I was busy on the phone and outlining the post for today.

Do you remember back in January when Carnival made the announcement concerning minimum booking requirements? It was speculated back in October that suppliers would follow Royal Caribbean’s lead and pull the plug on Travel MLM’s. Now almost a year later, it looks as if throwing “the problem” overboard proved to be costly. While another Cruise line solved “the problem” on January 9th when new CEO Gerry Cahill eliminated the abuse yet saved the account for future growth and profits.

Now it’s important to keep the supplier problem verses solution in mind as we move on to today’s topic. (Success leaves clues.)

Yesterday afternoon, CLIA stepped up to the plate and offered a very solid solution which I believe will have long lasting and very beneficial effects for everyone in the industry. (Well, almost everyone, but more on that in a minute.)

I first caught the story in Travel Weekly, and after doing a little research I found the new policy directly off CLIA’s web site. I’ll let you read both stories on your own, but I want to get to the meat of what this is all about.

“2009 ID Card applicants are required to be enrolled in, or to have achieved a designation (ACC, MCC, ECC, ECCS) in CLIA’s Cruise Counsellor Certification Program. Attainment of an ACC designation requires a program of mandatory and elective training options as well personal cruise experience, shipboard inspections and 25 cabin sales within the two year enrollment period.”

How do you like them apples? Just think. Nobody has to double dog dare anyone any longer about whether or not they actually know what their doing, if they are taking unfair advantage of the industry without giving back, or pretend that we’re only referring people to a simple web site to book a cruise without any support.

This solution clearly separates the pretenders from the players in the Travel Industry, and with the new Certification requirements that everyone will be able to follow and understand, suppliers will be able to tell exactly who is serious and who is not.

We’ve gotten to know CLIA or rather The Academy quite well since October of last year when YTB launched E-Campus with Dr. Marc Mancini, one of the most respected and admired trainers in the Travel Industry. I’d also like to point out that the minimum booking requirements in California in 2007 worked so well, that YTB Travel Network rolled these same requirements out for the entire company earlier this year.

The emphasis on actually training the RTA field is apparently working, and to see an association such as CLIA roll out a solution like the one yesterday should put an end to this illusion that someone like me or you embarrass and anger those that admittedly earned their rights and privileges in this industry.

These new requirements do raise a couple of rhetorical questions for me however. (Remember, comments here are now cut off to those who couldn’t communicate in a civil and respectable manor concerning their views and opinions.)

What will the few Traditional Travel Agents do when these requirements have been met? They can no longer claim that we are untrained and uneducated. They can no longer claim that we don’t support the industry. With all the time and energy now wasted in posting day after day, to have the major beef pulled right out from under them, what will they do with all the extra time on their hands?

Second, now that there will be whole new crop of trained agents in the field, how will that affect their bottom line? MLM’ers will have the same knowledge and Certifications most of them boast about. There will be far more of these new, hungry, and educated Certified Agents in the field who can now compete at the same level. Will this take away even more market share for them?

Third, how will this be viewed by suppliers? Can you think of any suppliers who are in a bind right now that need some extra revenue coming their way? If just 20% of YTB’s RTA’s go after this Certification requirement it will produce close to $100 Million in revenue and that’s just to qualify for the Certification. What happens when a company the size of YTB is moving that type of revenue to only 21 of the 24 Cruise Line Members?

This is a HUGE step forward in eliminating the illusions and myths out there concerning “Card Mills” and “MLM’s”, and I’m thrilled the CLIA came up with a solution to clean up it’s good name, much like Carnival did. From what I could tell, the Carnival move back in January certainly curbed the accusations against them for supporting a company like YTB.

From what I can read at this early stage, it looks as if the few boisterous Traditionalists who are bitter, angry and shamed right now also think this is a good move. (They are however having a difficult time in expressing their view without belittling those who will be helped most in this move.) It may not keep both sides happy, since one side never appears happy, but it does take away at least one of the excuses they use to attack an industry and people they clearly know nothing about.

I’m quite certain more about these new requirements will be discussed during some of the YTBU courses, (my first course is with Ann Sedgwick first thing next Wednesday morning) and also during Friday and Saturdays National Convention when new features and announcements will be made.

Which reminds me; my second reason for doing “The Dance” yesterday afternoon happened when UPS came to the door with my documents for the National Convention. It’s almost like
doing “The Doc Dance” when boarding docs arrive for a cruise!

Care to join me?

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