One thing I absolutely LOVE about YTB is the way this company figures out a way to pay out more money to the field. If you’ve every heard Coach or Scott speak, or had an opportunity to speak with them one on one – you’ll realize that they’re “Reps” at heart. When you spend 20 some years as Reps like they did with AL Williams, the feeling doesn’t leave you.

They’re unlike any CEO – President or Executive I’ve ever seen. You take one look at them on the street and you’d never know their net worth. They look – act – and befriend you just like anyone else. Average people at best.

But there is nothing average about how they take care of the field, giving those that are motivated by sales – be it travel or team building – the Founders of YTB create every possible avenue they can think of to put money in the hands of those who want to go out and get it. If it’s too hard, they figure out a way to make it easier. If not enough are qualifying, they change it or enhance it. One segment goes down – they create another segment to compensate.

It’s always been about how much money they can pay out to the field. YTB is constantly tweaking – enhancing – making it better, easier, and more lucrative for anyone who is willing to go out and get it.

Honestly, it’s been so lucrative, that it’s gotten us in trouble. California assaulted the company with it’s hideous claim of being a “gigantic pyramid scheme” in an attempt to end the companies existence. When you pay out 70% of what cames in instead of the 10% average the travel industry pays – that’s going to garner some attention.  What do we hear all the time from the critics? “All the money is in the recruiting” right?

Well, yes – and it’s not hard to do when the travel industry pays out a max of 16% and you pay 70%. Duh?!

What’s so amazing to me is that even after the assault from California – not only did the Founders protect the compensation, but they enhanced the comp plan for new IMR’s, (Independent Marketing Representatives) cutting the requirements in half in order to get to the bonuses into the Power Team quicker. As a result, what once took twelve sales to get your first $1000 bonus – now only takes nine sales.

As a side note: For anyone who’s thinking of the 60% rule where 40% of the nine couldn’t be both Reps and TSO’s. At most three of the nine (33%) would actually qualify as both. (If that) After seeing this rule in action since the settlement, it’s been nothing more than window dressing and never been a factor in anyone’s organization. I know it can be a real chore dealing with all the ignorance surrounding Reps, Affiliates, Associates, TSO’s and IBC’s. In this case ignorance enabled the company to settle with California and agree to terms over a perceived issue that ultimately had no consequences in compensation. California nor anyone outside of the company truly knows how teams are built, nor how many are actual “recruiters”.

In this case – a critics ignorance truly is bliss. ;-P

If that wasn’t enough, Convention came and the Founders not only increased the Travel Commission Contracts, but created contracts up to 100% commission, with full life and health benefits. It’s still unmatched in the industry when you factor cost, benefits, and percentage all in one. I’m still waiting for a legitimate contender to beat these contracts. Instead, I get excuses about not being allowed to offer insurance to non-employees. Even better – that only ONE person qualifies for the insurance in the entire company. (While the income disclosure lists BOTH the Affiliate and RTA categories with individuals who exceeded $25K annually.)

For the true lovers of travel – you just can’t beat these contracts in the industry.

Let’s not forget the $10K Challenge for the newcomers and the mentoring money for the veterans who are helping them. I’ve never seen something so simple and easy as handing out one DVD a day and collecting a name and e-mail. To spend $4 in tools and training per DVD and turn it around for a profit of $29.33 per DVD just for collecting a name and e-mail address is also unmatched in business. (More about how to do that is found here.) For the mentors, there’s additional money for training, and if you do your job correctly, there are overrides on all product sales from each business center.

Are you beginning to see how much money is available for anyone who wants to go after it? These aren’t some impossible, unreachable goals here. (Unless you can’t ask someone to watch a DVD.)

Well hold on to your hats folks – because Coach, Scott and Kim did it again.

Remember the interview and article Travel Weekly wrote over the weekend about Scott and Noah Mantos up in New York? Nadine quoted Scott saying the company would roll out new features and it’s vision for the future in Las Vegas in January.

Part of that vision was announced this week on a Directors call and it’s a Christmas bonus like no other I’ve ever seen.

Some of you need more than 6 sales to earn a $1,000 Leadership Bonus because of fall off. You know, the people who bought a Business Center who quit after two months because they couldn’t figure out that it takes additional training and work. (It’s always been part of this business.) Well, the $1,000 Leadership Bonus is no more than 6 sales away. Yep, the company is going to reset everything just before Christmas so you can get a bonus.

But it gets better. Whenever you earn a Leadership Bonus, the sales associated with that Bonus will be locked away. No more replacing the sales that fall off from any previous Bonus. (And you know how that works when you get into the high teens and twenties.) This works exactly the same way as it currently does at 30 sales BUT NOW it happens at 6 sales. And as extra incentive – all sales made after October 31st will count toward your next Bonus. If a Site Owner makes a $99 payment and it is one of their first four payments, it will count as .25 toward the current bonus. All sales made prior to November 1st will not count toward any Bonus unless they are one of the 6 that count for your current Bonus. Those sales will count toward the $10,000 Bonus.

The program is good through the first quarter of 2010. (Maybe longer.)

That’s one heck of a Christmas bonus – because you’re in control of it!

I’ve read that Coach, Scott and Kim are evil con men. Just this week as a matter of fact in the comments section of Nadine’s article in Travel Weekly. (That oddly enough is masquerading as a “press release” because critics need more excuses to be angry and bitter.)

Sure doesn’t look that way to me – how ’bout you?

So what do you say? Make your list – check it twice, and go show someone how they can earn a $1000 bonus this Christmas!

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I was introduced to a book a couple of years ago by Chris Anderson entitled “The Long Tail: Why the Future of Business is Selling Less of More “.  Mr. Anderson is the editor-in-chief of Wired Magazine. He wrote The Long Tail, which first appeared in Wired in October 2004 and then became a book in July, 2006.

While I usually find data and numbers extremely boring and it can make my head spin, Chris did an excellent job of injecting enough “layman’s speak” that kept my interest. I do enjoy reading about both business models and the men, (or woman in e-Bay’s case) who ran these successful businesses.

If your unfamiliar with just what The Long Tail is, and your in YTB, it’s best that you have a basic understanding of why this transition is important. In a nutshell, our culture and economy is increasingly shifting away from a focus on a relatively small number of mainstream products and markets at the “head” and toward a huge number of niches in the “tail”.

There are certainly examples of “heads” that are extremely successful, such as Wal-Mart for the mass appeal, or someone like a close friend of mine Nick McCulloch, who owns Link Your House, a specialty Home Automation and Security company. Here’s the rub concerning “real world” retailers. (Brick and Mortar) Due to exorbitant costs for space, you either need to select items that have a mass appeal, or scale back to reduce costs and attempt to focus on a niche market and hope there is enough of a local market to support your niche. 

An average movie theater will not show a film unless it can attract at least 1,500 people over a two-week run; that’s essentially the rent for a screen. An average record store needs to sell at least two copies of a CD per year to make it worth carrying; that’s the rent for a half inch of shelf space. And so on for DVD rental shops, videogame stores, booksellers, and newsstands.

In each case, retailers will carry only content that can generate sufficient demand to earn its keep. But each can pull only from a limited local population – perhaps a 10-mile radius for a typical movie theater, less than that for music and bookstores, and even less (just a mile or two) for video rental shops.

These costs however, drop dramatically in the digital world. Look at music stores like Rhapsody, a purely digital services with no manufacturing costs and minimal distribution fees. Because all music is stored in “bits and bytes”, The Who “Eminence Front“, a song or album that makes one sale per year has the same margins as a someone like Bruce Springsteen, “Working on a Dream” who will sell millions of copies after it’s debut at the end of the month. A hit and a miss are on equal economic footing because both are just entries in a database which are called up on demand. This make BOTH equally worthy of being offered due minimal or no cost, while increasing profits. In The Long Tail, popularity no longer has a monopoly on profitability. Unlike the Wal-Mart’s of the world with a little sliver of space to hold a CD that equals a cost associated with the space, and even that little CD needs to help pay the rent.

In “Brick and Mortar”, if you had to pick between a 1982 version of an old rock classic, and a new hit that’s already getting buzz due to President Elect Obama, which CD would you be stocking your shelves with?

Unlimited selection is revealing truths about what consumers want and how they want to get it in service after service, from DVDs at Netflix to music videos on Yahoo! Launch to songs in the iTunes Music Store and Rhapsody. People are going deep into the catalog, down the long, long list of available titles, far past what’s available at Blockbuster Video, Tower Records, and Barnes & Noble. And the more they find, the more they like. As they wander further from the beaten path, they discover their taste is not as mainstream as they thought (or as they had been led to believe by marketing, a lack of alternatives, and a hit-driven culture).

Combine enough small, obscure sales on the Long Tail and you’ve got a market bigger than even “The Boss” can produce.

Likewise,  in the case of books, the average Barnes & Noble carries 130,000 titles. Yet more than half of Amazon’s book sales come from outside its top 130,000 titles. Personally, I can only find a book I’m looking for half the time in a book store. Sure, they can order it for me, but so can I through Amazon, AND have it delivered directly to my home without the need of getting a call to drive back down to the store to pick the book up. If the Amazon statistics are any guide, the market for books that are not even sold in the average bookstore is larger than the market for those that are.

In other words, the potential book market may be twice as big as it appears to be, if only we can get over the economics of scarcity. Venture capitalist and former music industry consultant Kevin Laws puts it this way: “The biggest money is in the smallest sales.”

At this point, your asking yourself, “What in the world does that have to do with YTB?”

Take a look at all the niche sites this company offers in it’s digital arena. I know Travel Store Owners who specialize in Weddings and Honeymoons, others who specialize in Golf Packages, and still others like me, who specialize in cruises. Specialization is great, and I highly recommend that you find a couple of areas to specialize in when it comes to travel. But there are times when I run into areas I have no interest or knowledge in, but a potential customer or client may have a passion for.

A perfect example for me would be hunting. Honestly, I’d rather watch paint dry, but my In-Laws who I spent part of the Christmas break with are avid hunters. They also live about an hour and a half away from the nearest Bass Pro Shop. Is it out of the realm of possibility that they might have an interest in a new Hunting and Fishing web site that has comparable prices, that saves them both time and money?

That’s The Long Tail at work. I’m certainly not going to get rich off camouflage sales, but what did it cost me to carry the line as an Travel Store Owner?

Not a penny more than it did before I started…to sell cruises.

Let’s go back to Amazon for a minute. We all know them for their books and probably DVD’s and CD these days. What do you suppose happened that caused them to start selling groceries on a site known for books and DVD’s?? While you’re at it, you can fix the pesky light switch in their lighting and electrical department on isle five.

Are you thinking they might have lost it? Are they getting out of books because they’re making a mint off coffee and light bulbs? Or are they beginning to get the concept of The Long Tail?

Like Amazon who branched out in it’s distribution to capture ancillary sales, YTB is now moving into Food and Gifts, Home Decor, Financial Services, and Apperal and Accessories. Does that mean my passion has changed from cruises to carrot cake? Do I now need to be an expert or even remotely care about thread counts on pillow cases?

Hell no. Besides, if I did care about something like wellness and beauty, I could have gone with a century old MLM called Avon. (Unlike my love for a good steak or carrot cake, I don’t do makeup.)

I realize there are some who could never accept this shift in distribution. You need to remember, they’ll still hanging on to their “brick and mortar” theories and beliefs. Others will attempt to outwit and outsmart an experienced economic mind like Chris with their own excuses as to why this model simply won’t work.

So be it, if that’s their case. Just smile, nod your head, and say “Thanks for sharing”.

On a completely different note, and simply a followup on a previous post concerning Joystar just after Christmas.

It appears that a number of Agents have filed an involuntary bankruptcy case against Joystar in US Bankruptcy Court on Friday. They are seeking more than $150,000 in unpaid commissions that the agents claim are owed to them.

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Shopping for that perfect holiday gift?

What do you get for the person who has EVERYTHING?

What about the person that’s SO hard to shop for?

Have I got a stocking stuffer for you!

It’s that time of year again. YTB’s second annual Carnival One Day Sale. Carnival Cruise Gift Certificates are available NOW from BandBVacations.com. Choose from 18 different Gift Certificate options available for online purchase through December 31, 2008. (Don’t think you could miss it…but it’s that LARGE ad with the Carnival Funnel wrapped in Christmas lights…)

If a gift certificate isn’t you type of thing, we also have over 100 Carnival Cruise Specials if you head to our Group Bookings page. I would suggest you look at this entire list of groups. (Although it may take some time with well over 500 groups at any one time.) This page is ALWAYS the first place I look for clients because it’s the one place I know that can’t be beat when it comes to price. And please don’t think you’ll be stuck playing Parcheesi all week if you book with any one particular group. You’re free to do what you want, when you want, and the group probably won’t even know you booked with their group. But you can take advantage of the special group pricing to save anywhere between $50 and $250 per person.

If you’re not sure about which cruise you’d like, that’s fine too, the Gift Certificates are a great save now, cruise later option. This way you can let someone decide on their own what cruise they might like, or even when they want to go over the next 18 months.

By the way…all of these Gift Certificates can be upgraded to ANY cruise of their choice. Simply pay the difference. I have a certificate valid for a 3-4 day for two, but want to take the entire family on a 5 day this spring. The Promotions Department at Carnival will be extremely accommodating for any upgrade and use what you have to fulfill you dream cruise.

If you’re just now thinking about a cruise for a stocking stuffer, you might not know where to begin, or what is offered in regards to ports, destinations, and the wide variety of selections available. To help out with that, review the following documents for options.

CCL DEPARTURE PORTS
CCL MORE FUN EVERYWHERE
CCL FUN SHIP FINDER
CCL 2009-10 CRUISE CATALOG

Of course, you could also join YTB tonight, December 4 from 5 -10:00 pm CST for a live webcast from YTB Headquarters in Wood River, Illinois. (Contact me and I’ll send you the link.) While you certainly don’t have to watch Coach, Kim, and Scott, and Carnival’s own Ann Sedgwick, but last years live webcast was a lot of fun. Last year’s event was loaded with all kinds of information on why a cruise is not only a great value, but has all kinds of activities and options to make your experience enjoyable.

Regardless if you want to watch or not, phones will be open till Midnight CST at the Home Office to take your reservations, with a special reservation number 800-400-9382. Of course, I’m available at 678-458-5812 at any time. (Even later in the month, or any time for that matter.)

Our goal is to be #1 with the #1. There’s a reason why Carnival is the Most Popular Cruise Line in the World. We’ve sailed with Carnival so much, they feel like home. We know the ships, we know the activities, we know the benefits.

Regardless if you’re a seasoned cruise veteran like us, or a first timer, a 100,000 ton cruise ship could be the most unique stocking stuffer your special someone has ever seen.

Bon Voyage!

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There are many opinions as to who was the original Valentine, with the most popular theory that it was a clergyman who was executed for secretly marrying couples in ancient Rome. In any event, in 496 A.D., Pope Gelasius set aside February 14 to honor St. Valentine. Through the centuries, the Christian holiday became a time to exchange love messages and St.Valentine became a patron saint of lovers. In the 1840s, Esther Howland, a native of Massachusetts, is given credit for sending the first Valentine cards. The spirit of love continues as valentines are sent with sentimental verses and children exchange valentine cards at school.

Looking for Love

• 188 million Valentine’s Day cards are exchanged annually, making Valentine’s Day the second-most popular greeting-card-giving occasion. (This total excludes packaged kids valentines for classroom exchanges.)

• Over 50 percent of all Valentine’s Day cards are purchased in the six days prior to the observance, making Valentine’s Day a procrastinator’s delight.

• Research reveals that more than half of the U.S. population celebrates Valentine’s Day by purchasing a greeting card.

• There are 119 single men (i.e., never married, widowed or divorced) who are in their 20s for every 100 single women of the same ages.

• There are 34 single men (i.e., never married, widowed or divorced) age 65 or older for every 100 single women of the same ages.

• 904: The number of dating service establishments nationwide as of 2005. These establishments, which include Internet dating services, employed nearly 4,300 people and pulled in $489 million in revenues.

Be Mine

• 2.2 million marriages take place in the United States annually. That breaks down to more than 6,000 a day.

• 147,300 marriages are performed in Nevada during 2005. So many couples “tie the knot” in the Silver State that it ranked fourth nationally in marriages, even though it’s total population that year among states was 35th.

• The estimated U.S. median ages at first marriage for women and men are 25.3 and 27.1 respectively, in 2005. The age for women rose 4.2 years in the last three decades. The age for men at first marriage is up 3.6 years.

• Men and women in northeastern states generally have a higher median age at first marriage than the national average. In Massachusetts, for example, women were a median of 27.4 years old and men 29.1 years of age at first marriage. States where people typically marry young include Utah, where women were a median of 21.9 years and men, 23.9 years.

• 57% and 60% of American women and men, respectively, are 15 or older and currently married (includes those who are separated).

• 72%: The percentage of men and women ages 30 to 34 in 2005 who had been married at some point in their lives – either currently or formerly.- 4.9 million opposite-sex cohabitating couples maintained households in 2005. These couples comprised 4.3 percent of all households.

Candy is Dandy!

• 1,241: The number of locations producing chocolate and cocoa products in 2004. These establishments employed 43,322 people. California led the nation in the number of such establishments with 136, followed by Pennsylvania with 122. (Source:http://www.census.gov/prod/www/abs/cbptotal.html)

• 515 locations produced non chocolate confectionery products in 2004. These establishments employed 22,234 people.

• The total value of shipments in 2004 for firms producing chocolate and cocoa products was $13.9 billion. Non chocolate confectionery product manufacturing, meanwhile, was a $5.7 billion industry.

• 3,467 Number of confectionery and nut stores in the United States in 2004. Often referred to as candy stores, they are among the best sources of sweets for Valentine’s Day.

• The per capita consumption of candy by Americans in 2005 was 25.7 pounds. Candy consumption has actually declined over the last few years; in 1997, each American gobbled or savored more than 27 pounds of candy a year.

Flowers

• The combined wholesale value of domestically produced cut flowers in 2005 for all flower-producing operations with $100,000 or more in sales was $397 million. Among states, California was the leading producer, alone accounting for nearly three-quarters of this amount ($289 million).

• The combined wholesale value of domestically produced cut roses in 2005 for all operations with $100,000 or more in sales was $39 million. Among all types of cut flowers, roses were third in receipts ($39 million)to lilies ($76.9 million) and tulips ($39.1 million).

• There were 21,667 florists nationwide in 2004. These businesses employed 109,915 people.

Jewelry

• There were 28,772 jewelry stores in the United States in 2004. Jewelry stores offer engagement, wedding and other rings to lovers of all ages. In February 2006, these stores sold $2.6 billion worth of merchandise. (This figure has not been adjusted for seasonal variation, holiday or trading day differences or price changes).

• The merchandise at these locations could well have been produced at one of the nation’s 1,864 jewelry manufacturing establishments. The manufacture of jewelry was an $9 billion industry in 2004

Looking for Love? Try looking here…

Valentine, NE
Valentine, TX
Loveland, CO
Lovejoy, GA
Lovelock, NE
Love Valley, NC
Loveland, OH
Loveland Park, OH
Loveland, OK
Lovelady, TX
Loves Park, IL
Loving County, TX
Lovington, NM
Loving, NM
Love County, OK
Lovington, IL
Romeo, CO
Romeo, MI
Romeoville, IL
Sacred Heart, MN
Heart Butte, MT
South Heart, ND

• 21: Number of places named “rose”. The red rose has long been a symbol of romantic love. Rose Hill, VA., is the most populous, with more than 15,000 residents.
  

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