More “Inc.” For YTB
Wednesday, November 5th, 2008At the end of yesterday’s post I asked the following question.
What do the following companies have in common?
- Carlson Wagonlit Travel
- Choice Hotels
- CruiseOne, Inc.
- Discovery Map International
- Hotel Indigo
- Microtel Inn
- Passport Health Communications
- Thetravelacademy
- Uniglobe Travel International
- Your Travel Biz
They’re not all host agencies, but they are all travel related in some form or fashion. No big deal, until you go pick up a copy of the November issue of Inc. Magazine and take a gander at the middle of page 138. There you will find “Candee’s Picks” for Leading Travel Franchise Opportunities.
“Ask Candee” is a column written by Candee Wilde specifically written about the franchise business and you can find some of her former columns on the internet where she has featured other franchise opportunities.
Q. In these rocky financial times, is it wise to purchase a franchise in the travel industry?
A. There are few barriers to entry, in terms of cost or past experience, and even when people are tightening their belts, they continue to take vacations.
Travel is a solid industry, and the cruise business in particular just continues to grow. An investment in travel can be lucrative and, not to be underestimated, fun.
It’s important to note here that the actual article is written around CruiseOne, Inc. and the opportunity it has to offer. I could note here what some of the similarities and differences are for you here concerning CruiseOne and Your Travel Biz, however, I’ll let you pick up a copy on your own to decide for yourself.
What I would like to highlight and find interesting to say the least is that Candee noted Your Travel Biz with these other companies. To be listed among and associated with names on this list is a nice feather in the cap, especially when you consider the credibility of a magazine like Inc.. In addition, you can’t consider this listing one of those “paid endorsements” that YTB is accused of all too often. Nope, this one was even a surprise to Home Office.
Speaking of accusations, I have to wonder how critics will take this listing now that it’s been made public. I can just hear the ranting now.
Don’t they know what’s going on in California?
Have they not looked at the Financial Statements?
Have they not seen the stock price?
They’re not a “franchise”.
What does “Inc. Magazine” know about travel?
About all I can say about the excuses that are bound to come up, is this.
Not everyone has to agree with the negative perceptions and obsession about Network Marketing the way the critics do. Inc. Magazine is written for the entrepreneur, the business owner, the capitalist in this country. What a couple of broke critics who do nothing but post all day long on message boards, forums, and blogs with the intent to malign and slander a company they have never been associated with, nor never will have any involvement in, isn’t something the editors of Inc. are all that concerned with.
Furthermore, if in fact Candee was not fully aware of all the trappings some critics are concerned with, they might not doing a very good job in getting the word out. (Remember our Underground Shopper yesterday?) While I agree that Your Travel Biz is something critics seem to be up to their eyeballs in, very few people take it to the emotional extremes they do.
I can (and will) contend that the excuses brought up to minimize this association with other Leading Franchise Opportunities are just that, excuses. I’ve written about Pre-Paid Legal before, and it’s 31 lawsuits totaling $745 million back in 2002. I’ve also written about USANA and Herbalife in more recent issues and while our critics simply ignore how these companies not only overcame the obstacles set before them, they’re all thriving today.
While some would like to point out that profits from Your Travel Biz are not common place with the company, digging into the financials does show substantial purchases in land, support systems, technology, training, expansion into International markets, and a very large home office where they will reside when my kids have kids.
I have serious doubts that a publication like Inc. Magazine would even consider reading comments on some of the boards and forums out there to collect data for its publication. Although entertaining, smart business people don’t associate, nor do they care about this type of information. There’s no substance, it lacks verification, and it reeks of spinning.
It’s good to see a publication like Inc., and a writer like Candee picking Your Travel Biz as a leading opportunity.
Hummmmm, wonder what they know that the critics don’t?
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