You know me…always looking for the positive angle. It’s part of my DNA. (Or how I was brought up if you ever talk to my mother.) .

Regardless of who’s fault it is, I found a very positive article about the airline industry that I wanted to share in Travel Weekly. I did a short piece on Examiner.com just before the Thanksgiving holiday weekend that caught my eye. AirTran was predicting a 5% increase in air travel during the busy travel holiday weekend over last years numbers. Unfortunately, the ATA (Air Transport Association) wasn’t so sure and was predicting a 4 percent decline during the same period.

Much to the delight of Continental, Southwest, JetBlue, Alaska and AirTran, they too saw a significant increase for the entire month of November now that they’ve looked over the data. As a result, the numbers have most in the industry looking at 2010 in a much different light.

Not all the airlines reported an increase for the month. (Namely Delta, American, United and US Airways) However, the entire industry did see a slight uptick of 0.2% across all the airlines for the same period. According to AirTran Senior Vice President and CFO Arne Haak “The worst is behind us” as the industry has been experiencing close to double digit decreases in traffic in 2009. Prior to this current quarter most everyone in the industry has been extremely cautious. The news coming out of New York at the Next Generation Equity Research investors conference was a welcome change. It prompted Delta’s CFO Hank Halter to quote “demand will remain strong” and more executives stating that they are “starting to see more promising traffic and bookings”.

As an additional sign that the tide is starting to turn United ordered 50 new aircraft last week due to some very attractive pricing. (We can’t forget Carnival’s order of two new Dream Class ships last week either.) Like deals clients have seen to fill seats, rooms, and cabins, suppliers are starting to pull the trigger on some attractive deals of their own. Materials and supplies for building both aircraft and ships right now are looking very attractive for those who are willing to go after them.

And that’s exactly what we’re going to need to get us out of this funk we’ve been in. Those who think Government is that answer with it’s “stimulus package” or “bailouts” simply don’t get it. It’s spending in the private sector that stimulates the economy. The transfer of cash from one to another for a product or service.

We didn’t get here overnight, and it’s going to take more than one good month or a few orders to right this ship. But news like this catches the attention of those who have been “thinking” – into actually “doing”. This recession won’t last forever, and the companies who are willing to step out and spend on expanding and building now will be the ones best poised to take advantage of the recovery when it hits it’s full stride.

Regardless of when it happens, it’s good to see news like this and people starting to look at the future in a more optimistic light.

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You’ve probably figured out that I enjoy writing. I started blogging back in December 2005 and because I enjoy the activity, I’ve not only kept up with it, but expanded my writing over the years. Almost two years ago I started a YTB newsletter that goes out each and every week to thousands of subscribers. About 9 months ago, I was invited to write for Examiner.com, and added that to my list of weekly writing. For some, that might seem like a lot of work, and while I do spend time typing away each week on this keyboard, I hardly consider this “work” because I enjoy it.

I’ve been consistent about my writing and created a ton of content here on the internet. As a result of those two factors, I’ve gotten some pretty solid exposure and page rankings on several different topics. To write something, and then see it indexed on Google less than 20 minutes later can be a real kick. Most bloggers would die for any type of ranking on Google, let alone first or second page views. 

I can’t think of another format (that being the internet) where an average guy like me can create a following because of its open source and the way search engines index and pull up information on any topic you could imagine. Think YouTube, BlogTalkRadio, and the millions of blogs out there that generate millions of clicks each and every day. Each medium giving the average Joe a place to share his or her ideas and subject matter.

For some, that’s part of the charm. For others, it’s a real threat.

Examiner.com was created for those looking for a local angle. Examiner’s slogan states “insider source for everything local”. Topics range from bar hopping to the latest attraction at the zoo. These niche topics and markets have created a staggering amount of content on the internet, each with its own niche both by location and subject. Would the vast majority of the information found on Examiner.com be considered “newsworthy”? Hardly. But I don’t consider Tiger Woods, Sandra Bullock and Weezer “news” either.

Time Magazine (and I would assume other news organizations) have taken notice on how well a bunch of “Pro-Am’s” (not yet “professional” writers, but not “amateurs”) have overtaken first and second page search rankings. Other news organizations also compete in part for Google, Yahoo!, and Bing page rankings to garner readership on the internet. Low and behold, one “Professional” appears to be a bit upset that a bunch of “Pro-Am’s” are getting better search rankings than they are.

As someone who doesn’t have the kind of money Time, CNN, or any other new conglomerate has, you learn things when writing on the internet. Tags, categories, key words, social media and linking all help attain visibility in this massive space. Content however is still king when it comes to the crawlers and spiders finding you and then prominently placing you in what’s known as organic searches. When I made the switch over to hosting my own blog with WordPress a little more than a year ago, I brought all three previous years of content with me. Because of that content, the new Just Picture It Now blog was not only picked up, but indexed within a period of days instead of months.

A bloggers dream come true.

However, getting noticed on the internet does have drawbacks. Attaining visibility also means that your going to attract some readership who frankly don’t agree with your point of view or the company you keep. Because their opinions are obviously more important than yours – often times they’re going to tell you so. And I can tell you from personal experience – it can be down right nasty and bizarre at times.

If you’re not ruffling a couple of feathers – you’re simply not doing a very good job of getting noticed. Look at YTB. Here’s a Travel MLM that’s name is probably more recognized in the travel industry than three quarters of all the other Agencies out there. Not only is it a household name for most who work in the trade, it gets the entire industry in a tizzy every time these three letters show up in a publication. (Just look at the ridiculous communication and emotional outbursts in Travel Weekly’s latest YTB article if you’re not sure how emotionally charged the subject is.)

But like the travel industry, news media has also changed due to the internet and how stories and content is consumed. If you’re like me, you can’t stand main stream media because of it’s bias, the lies (mostly by omission), distortions, and often ulterior motives that many in the mainstream media adhere to. Let’s also not forget how they attempt to create a stories with the way they badger and quarry certain topics. I found the Tiger Woods fiasco a complete sham with the way they sensationalized his accident.

All done for some sort of story and the almighty buck.

And that my friend is what it boils down to here. There is gold in the form of ad revenue from the thousands of topics and millions of articles written on the pages of Examiner.com. Like Network Marketing, there is also power in numbers. According to Time article Nielsen ranks Examiner.com as the fastest-growing Internet news site in the U.S. I can also tell you that Alexa ranks Examiner.com higher than Time.

Which brings us to the question of just how this happened. It certainly wasn’t money. (Examiner.com doesn’t pay but a penny per page view on average.) No it was something much more powerful and effective. Grass roots efforts using social media like Facebook and Twitter and the relationships they create make Examiner.com a force that mainstream media simply can’t create or compete with.

For me, I’m getting another kick out of David beating out Goliath for the time being. Examiner.com is still very young and has some growing up to do. (Both from a corporate side and a truly personal level.) I think it has a good shot of finding it’s own voice however – based on the model and the passion it’s writers have about their particular interest and topic.

One things for sure; the time has come for Examiner.com. Good or bad, people are taking notice and that creates even more readership and popularity. Some I’m sure will be picked up by the same “news organizations” who are starting to poke and pry. (There are some really good writers on Examiner.com) Others don’t have the stomach or self worth for anyone to criticize a single thing they do, so they’ll probably just quit and find another, more respectable place to hide. Some will take an “I’ll show you” approach and start polishing their craft, or contributing to others on how to be better writers.

Me…I just love to write – and thanks to the internet, this blog and Examiner.com I have an outlet to do just that. If you like it – all the better. If not, don’t let the door hit you on the way out.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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Not the way you would like to start the year.

Earlier in the week news of a civil lawsuit came out against two time Super Bowl Champion of the Pittsburgh Steelers, Ben Roethlisberger. Just weeks before he heads to St. Vincent College in Latrobe, Ben finds himself the center of media attention accused of rape. Ben and the Steelers will be defending last years Lombardi Trophy going into the 2009 season. (Make that SIX Lombardi Trophies.)

A 31-year-old Nevada woman filed the civil lawsuit alleging the Super Bowl winning quarterback raped her in a hotel penthouse last year. The woman was working as a VIP casino host at Harrah’s Lake Tahoe at the time, and claims in the lawsuit the rape took place in Roethlisberger’s room after he called her saying that the sound on his TV was not working.

I read a news report that said that Ben was the one who made the bogus complaint, (that being the sound not working) but after a full year of silence, and this woman not even filing a police report makes me question which complaint is bogus. Roethlisberger made his first public statement yesterday afternoon and vowed to fight what he called “outrageous allegations.” Clearly agitated about the fact the he is in the public eye over something like this he spoke these words yesterday at the Pittsburgh training facility:

“The allegations against me are reckless and false,” Roethlisberger said. “As much as I’d like to answer everyone’s questions I’m going to respect the legal process and I’m confident that the truth will prevail.”

Roethlisberger’s attorney, David Cornwell, released a statement also saying the charges were false:

“The timing of a lawsuit and the absence of a criminal complaint and a criminal investigation are the most compelling evidence of the absence of any criminal conduct,” he said.

This isn’t the first time we’ve seen this kind of stunt. Back in 2002 “The Bus”, (Jerome Bettis) was accused of sexually assaulting a woman in Westmoreland County. When police went to investigate, about two dozen people and learned of a plan by the woman’s Uncle to get money from Bettis by manufacturing a sexual misconduct charge.

The charges against “The Bus” were soon dropped.

While I don’t personally know the two time Super Bowl Champion, from what I’ve read about him, seen of him, and the leadership I’ve witnessed over the last 5 years on the football field, I’m betting that this case will be dropped as well.

There, I think lies the crux of this issue. This isn’t about rape, but about Ben’s status. Like the money grab that was thrown out of court filed against YTB earlier in the week, this too is about taking unfair advantage of a situation in search of an easy buck. From what I’ve seen in some reports, the allegations in the suit filed against Ben are so flimsy that it too could be thrown out by a Judge when the time comes to put it on the docket.

Call it jealousy, bitterness or anger over someone being more successful than you are. People find all kinds of creative ways to bring someone down to their level, and it doesn’t have to be about money. Because of my status here on the internet, and doing what I love to do, people poke at me all the time. This week is a perfect example.

I broke the story here on the internet about YTB’s class action being thrown out, and admittedly rubbed it in the face of all the critics who had been yammering for almost a year about how this would crush YTB. While we in YTB have been celebrating that the truth finally coming to light, critics have pulled the egg off their own face and are attempting to throw it back in mine.

I read late last night in amusement a day long dialog concerning my inability to support my wife and my family. The claims of being an embarrassment to children for being an MLM junkie and that my wife of 12 years is ready to throw me out of the house surrounded the conversation. In addition, I found out that I’m also broke.

Apparently being open about participating in an MLM and writing about my experience, makes me powerful and important enough that some spent time and energy digging for anything they could find to convince themselves and others that I’m not worth listening to. (Ironic I know.)

What they dug up was a credit card battle we are entangled in to anger and feed the illusions and myths surrounding MLM’ers. In 2008, two of our credit card companies decided to jack up our interest rates to what we felt was excessive, and were unwilling to lower their rates. After seeking legal counsel, the only way we could get their attention was to cut all the cards off, and stop paying them. What resulted was a list of law suits from every one of the credit card companies demanding their money. While this has been unpleasant and time consuming, we are in fact making settlements on amounts that we mutually agree upon to resolve the debt owed. Under the advisement of counsel, it was the only way we would be able to pay only the amount we owed for the purchases we actually made, and not the exorbitant interest that the banks wanted.

But alas, the pitch is that we got in so deep that we couldn’t get out and are now putting the burden on them (as taxpayers no less) so it can feed their anger and resentment towards yours truly. None of these spineless weasels would realize how to stand up for ones self or how to take personal responsibility if their life depended on it. It’s never about them and how they can spend an entire day posting on the internet instead of being productive and providing income to put food on the table for themselves and possibly their families.

And through it all, not a peep surrounding a reckless and false class action that was just thrown out which previously was thought to be a “powerful” lawsuit by the same group. Misguided as it is, none of them dare call out the Judge who spanked the Plaintiff’s in their redundant, immaterial, impertinent, or scandalous class action lawsuit.

Instead, yours truly is called out for “pimping”, while others see value in what I’ve done switching over to WordPress for their own business blog, and not only using Aweber for their own newsletter, but using a similar look and feel with the same logos I have for Twitter and Facebook.

Me thinks thou dost protest too much.

Angry? Hardly. While they do say one thing on the internet slamming me, the actions of following my lead show signs of respect for which I am flattered. Not to mention the attention and time spent obsessing and talking about little ol’ me. The lesson learned here is that if you don’t like the heat, you need to stay out of the kitchen. Being in the public eye, and being open about who you are and proud of what you do will attract pot shots and blows below the belt from people who need to focus on someone else’s faults so they don’t have to look at their own.

I’ve yet to meet anyone who’s perfect and doesn’t have a few skeletons in their own closet. I’ve been very open about my alcoholism for example. The difference is, I’m able to use it as an advantage after 20 years of sobriety. I wrote a piece yesterday on my Examiner column about using credit cards responsibly. Personally, I think taking my own experience, good or bad, can be used as a lesson for someone else who might be in the same boat. Of course that’s why so many appreciate what I do here and on my newsletter because I inform and educate those that are willing to grow both personally and professionally. Those that aren’t spend their time as some anonymous screen name on a message board picking apart someone else’s life.

Sad and disappointing to be sure, but that’s the life they choose. The key however is not to give them the same power and control you apparently have on them. Correct it, disarm it, and let it go so you can move on. Those that are able to see the truth for what it is will follow, and those who don’t…

Thanks for sharing.

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

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About a week ago, I had three people tell me that I needed to look into expanding my writing. They all gave me the same suggestion on where I needed to go. When I took a look at the opportunity, it had all the right features, I could remain independent, I could write when ever and where ever I wanted. I could also write about what I truly love, and that’s travel. (As if you didn’t already know.)

So I went on-line and filled out a brief application that took a few minutes to fill out and I sent it off. I left it that if it was meant to be, it would be. Within a few hours, I had my answer and a short guide of next steps came with the answer to become Atlanta’s new Family Travel Examiner. With so many people telling me about this, I just couldn’t pass such strong messages like that up. I’m confident that part of the reason it was so easy is because so many people told me about it all at once.

Here’s your sign…times three.

So here I am, with a very cool new gig that sends my message out to even more readers and another opportunity to sell more of what I love.

I bought Mike Dillard’s Magnetic Sponsoring some years ago and there were two very important lessons in his videos and books that have always stuck with me. First, when someone goes to the store to purchase a drill, what they need is a solution on how to make a hole. Too many people focus their time and energy with how something works instead of just showing the benefits of what the product produces to resolve a need. Second, he tells a story of how one of the largest jewelry stores in Florida does more business than anyone else simply by doing a show of how to buy jewelry. Because they’re helpful and perceived as experts in cut and clarity for example, they’re the one store that people think of most when it comes to jewelry.

This blog and my newsletter is a perfect example of being an expert when it comes to helping others in YTB. Exact same principles at work. Because I focus on the need and not the product, I’ve got people from all over the country who subscribe and read each and every week. They trust me and respect my input and recommendation. When I put Mike Dillard’s book out there to the masses, simply as a recommendation to help them market more effectively, they clicked the link and started to buy. I’m still getting paid from that one little segment and comment I made about how much I liked his book. (Which by the way was MONTHS ago.) Sure I got some calls and questions simply to help clarify for a few people, but I didn’t have to twist any arms or convince anyone that this was a product they needed.

My new home on the Examiner is much the same. For those that are looking for a good quality trip or vacation for the entire family I can be their new expert when it comes to places to go and things to see. Done the right way, there’s absolutely no need to tell anyone that I can service them with some of the travel I’ll write about. As a matter of fact, doing so will actually turn some of them off because they perceive that as being pushy. But by focusing first on the need by promoting the benefit of the product (for them) I magnetically attract the right people which can and will produce more travel sales.

So I’m off on a new adventure. Not to worry about regular updates here or the weekly newsletters going out as it’s always been. The four articles a week for the Examiner will be in addition to what I already have going on. The new gig should only take a few hours a week to fullfil. It’s just another example of following your bliss, and finding ways to get paid for doing it.

And they call this work. ;-P

PS - If you're involved with YTB, sign up for our FREE Newsletter. As a Website Owner or Website Seller, we'll keep you up to date with all the latest news, acquisitions, and developments with YTB.

PPS - Subscribe to the Just Picture It Now RSS feed, (including e-mail) for all the latest posts and updates found right here!

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