I’ve discovered that being offline has its advantages.

Who knew?

It’s not that I miss being online, but the online world is so much different than the real world. There’s something about people hiding behind a keyboard that turns them into these egoistical maniacs and know it all’s. They can check in and check out on a moment’s notice covering a vast amount of cyber space without having to back up or support anything they say or do. There’s little to no responsibility or consequences to contend with in this vast expansion of bits and bytes.

Life – or the real world – has a completely different set of rules and consequences attached to it. There’s a level of accountability that you just can’t hide from offline. Online, it’s nothin’ to “talk the talk” – but if you don’t know how to “walk the walk” offline I would imagine you’ll find yourself in very compromising and uncomfortable positions in what I can only categorize as bizarre and irrational perceptions.

Offline, you also have the opportunity to kick the tires so to speak. A chance to look someone directly in the eye and ask the pointed questions. Instead of just the written word as a response, you can collect and record someone’s vocal tone, body language, and whether or not they can look you in the eye when they respond to questions you ask.

One of the things I’ve never been able to grasp are these folks who get all riled up over people they’ve never met, or even talked to. They form these opinions and illusions based on a perception that’s disconnected and incomplete. It’s a major reason why I’ve never given credibility to people who have some dysfunctional disdain about me. They simply can’t form a complete picture or accurate opinion about who I am and what I stand for without actually meeting me face to face.

Those that have actually met me have a completely different attitude and perception from what I’ve read here in cyberspace. Remarkably, it would completely contradict the crap I’ve read about who I am and what I do from the cowards who have never personally come in contact with yours truly.

Likewise, the cowards who spend hours yammering on the Internet attempting to shame and slander the YTB Founders, Coach, Scott, and Kim have never had an opportunity to come face to face with their nemesis either. About the closest anyone has gotten, was going to an opportunity meeting incognito. While they happened to be in the same room, there was never any real dialog because one was standing in front of the room in plain sight, while the other was hiding in the back of the room among a large crowd of faces. The result was about as effective as watching a presentation via streaming video.

Several years ago, another clown was in Florida to check out Funshine. Instead of spending time with the people there, he took pictures of cars in the parking lot. Then while the owners of the cars were in training classes, he sneaked in to take pictures of the empty hallways. If I remember correctly, the pictures of empty hallways were to prove that nobody was there. (Apparently, the owners of the cars left without their preferred form of transportation.)

But alas, it did give the cowards an opportunity to say “I was there” in an attempt to add credibility and confirm their already twisted views and perceptions.

I had an opportunity myself to check out another well known “industry scammer” on the Internet about a year and a half ago. Part of the reason I went to this meeting was to see if the speculation and perceptions online matched what I saw with my own eyes. As it turned out, I had an opportunity to shake hands and introduce myself to this so called “scammer” and actually brought up the fact that they were so well known in the cyber world.

This one very pointed question opened up a rather lengthy dialog over several conversations. The contrast over what I had read and what I had gathered on my own was astounding. I had also gathered information on the cowards who were so head strong at pointing the finger at this guy. What I found out made me realize the cowards themselves had three more fingers pointing at them. In other words, these so called critics who were trying to save everybody from being scammed actually had more problems and blemished of their own that I could only conclude that the ranting and raving they were doing was nothing more than a deflection technique to make themselves feel better about their own miserable existence.

Look – I’ve said it before, and I’ll say it again.

Don’t believe a word I say – unless you can verify on your own to be true.

You don’t have to agree with me – but you do have to do a little more than read and post on message boards and blogs to form a legitimate and accurate perception of what’s going on. These clowns who only lift a finger to do a Google search on the internet to find opinions and perceptions that match their own illusions are a complete joke.

Instead, find somebody who has some real world experience and is capable (or at least willing) to show up in person for a face to face.

Online is a great place for introductions and connections. It’s capable of doing a lot and expanding your influence. However, if you’re not willing to unplug and venture out into the real world – you’re simply not going to get very far. You’ll quickly find yourself without any real knowledge, experience, or credibility.

While online can be great and it has its advantages – don’t mistake the online world as the real world or life experience. In order to grasp what’s really going on the only place to do that is offline.

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1. Make Money.

2. Be Happy.

That’s really all there is to it.

I’m bringing this up because I’ve caught wind of news that should be announced in the next 7 to 14 days. Exactly what it is – I can’t say just yet. It was however hinted at during this years convention, and from what I’ve been told – it’s been signed off on by all parties.

Know this. It’s going to tick off the already emotionally unbalanced and irrational Travel Agent community. Likewise, it should illustrate how they react and plan via how they feel and percieve – rather than thinking logically or by basic business sense.

There will be more to come in the next week or two.

Stay tuned! ;-P

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A couple weeks ago, I mentioned that ignorance and injustice has never been something I’ve tolerated very well. It’s not that I expect everyone to know everything – people make mistakes (including me) all the time. But – I do expect people to be capable of learning. These “mistakes” are the lessons learned that helped people like Edison invent the incandescent light bulb. I’ve heard that he “failed” anywhere from 1000 to 10,000 times before he figured it out. The actual number of times isn’t important – but the concept that you adjust and correct with each mistake made to end up with success is.

It’s that type of thinking and determination that has helped YTB return to the original name – better, stronger, and with more conviction I’ve seen in a long time.

I’ve had more subscription signups to our newsletter in the last few weeks than I think I’ve had all year. I also had to create a separate category in my Outlook for the private YTB Facebook pages and the notifications that are coming in. My inbox became flooded with YTB posts. (There’s some really useful information there, and it’s always needed a special folder.)

Not everyone appears to be on the same page in sharing the excitement and passion for success that we do. Make no mistake, they certainly see it – and they know exactly what it all means. Our passion and excitement unfortunately gives them a nervous twitch.

From the day it appeared on my blog, (which I can still recall) one guy has produced an entire comedy of errors, missteps, and mishaps. This self-proclaimed “expert” decided to make it his personal mission to pick a fight with me, you, or anyone else associated with YTB. John Frenaye got more than he bargained for when he came trolling onto this blog to pick on what he assumed was just another “lowly MLMer”.

Instead of cowering or avoiding, I responded to both him and his illusions. His perceptions of MLM and YTB simply don’t match my reality or experience. I did see John’s charade as a valuable lesson in exactly what not to do, and how not to think. His so called “problems” with MLM, gave insight into what to avoid. Although by doing this you couldn’t avoid his pessimistic rants, which helps tremendously.

Although John never mustered up enough courage or strength to sit down with YTB face to face to discuss his “issues” with the company and our model, his Internet persona and constant bullying in every nook and cranny associated with YTB did provide insight for not only myself, but YTB to look at the perceptions and adjust accordingly.

I have no idea how this whole thing has worked out for John, but I don’t think it’s been all that pleasant. Nobody likes to be made the fool like I’ve highlighted and documented here. Not that it’s been a bed of roses for me either. Personally, and for others who have gone through this battle with me in YTB however, it’s been a great experience and lessons learned because unlike John, and others like him, we actually know how to learn and adjust from the mistakes we all make.

It makes us stronger, more resilient, and better than ever before.

John on the other hand, just doesn’t make them. “Mistakes” I mean. He’s still just as stubborn and bull headed as ever. Sticking to his illusions that MLM and its people are inferior to him or anyone outside of the “cult” that hasn’t been drinking the Kool-Aid.

And that my friend is exactly why this personal crusade of his and this battle that’s waged inside his head has been going on for at least the last four years. He hasn’t learned a blessed thing.

You might be thinking to yourself, “If an old dog like TravelPro can learn a few new tricks, certainly someone like John can – couldn’t he?

Not exactly.

I’ve heard it said from more critics than just John, that cynics think we MLM’ers are so caught up in the cult and drunk on the Kool-aid that our identity becomes attached to it. Without a YTB or another MLM to hang on to, we’re lost without any meaning. Truthfully, I think that concept speaks more about themselves than it does about any of us.

See, the whole idea of MLM is to teach the average person how to change from an employee mentality to a business owner mentality. The heart of MLM, what makes it tick and beat, is ground floor access to a business that will teach anyone who is willing how to become a real true entrepreneur and business owner. The problem as I see it, isn’t actually the MLM business itself, but the actual person running the business.

I look at the traditional business I came under contract with a couple weeks ago. The territory was run into the ground, and the old manager is filing for bankruptcy. If it were MLM, critics would be yammering about how the model failed. Now that I’ve been working this new business a few weeks and have done a couple P & L’s – I can’t for that life of me figure out how he couldn’t make this work – other than the fact that he didn’t know how to control expenses, and honestly was just plain lazy.

In other words, the model and the territory are just fine – it’s the business owner who didn’t put the proper time and effort into it that landed him in bankruptcy.

Network Marketing is not different. There’s a reason why the word “work” is in there – it takes “work”. This idea that you pay money and just sit back and collect checks is the most absurd notion there is in the MLM industry. You’re paid based on activity and results. No activity equals no money. To put it another way, you get out of it what you actually put into it. How it’s perceived by some as any different than any other business is a big red flag that they actually don’t know anything about business or what it takes to succeed.

For critics and cowards like John or the folks in the Class Action who have an average of 6 months of business experience among them, it’s just easier – or rather more comfortable to point the finger at MLM. They never notice the three fingers pointing right back at them.

I know commissioned sales can be a real drag – even overwhelming. It used to create its own nervous twitch inside me way back when. You have no idea how lucky you are to have a company like YTB, a product like travel to sell, and a mentor like Coach, Scott and Kim to learn the ropes and overcome that fear. And, yes, you’re even lucky to have someone like John to show you exactly what not to do and how not to think as an added bonus.

Considering where I’ve been and where I am today, I wouldn’t trade any of it in. I feel nothing but confidence and success because I knew who was right and who was dead wrong.

You too can rid yourself from that nervous twitching when you know who and what to join up with.

Ain’t no doubt about it for me.

It was Y-T-B.

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They simply find the people who are ready for them.

As I sit here on the eve of another YTB / ZamZuu National Convention in St. Louis, I’m astounded how this company has changed my life to look for opportunity. How it’s prepared and molded my mind for business success. I’ve now overcome the fear of the word “no”, and in that same vein – it’s helped me help others who were willing and open to opportunity themselves.

Not everyone has taken advantage of the opportunities presented to them. I think it was Edison who said “Opportunity is missed by most people because it is dressed in overalls and looks like work.” There’s a reason why the word “work” is placed in this industry we call Net”work” Marketing.

If you really study the MLM model, and become a student of the industry you’ll find that this model instills a work ethic and business savvy that you won’t find in any school. It lays a foundation of real – practical business principles and practices that you just can’t find anywhere else.

That being said – I realize that there are so called “experts” out there who will attempt to argue the points I’ve laid claim to above. You (and they) know the ones that I’m talking about. The obnoxious loud mouths who believe they know better than we do – who have it all figured out. Keep in mind that these are the same jerks who warned everyone three years ago that YTB was going to be shut down by the California Attorney General on the eve of the 2008 National Convention. Their experience has taught them that a company that finds themselves in the midst of a $25 million lawsuit will fold like a wet noodle.

I’ve seen instances of companies actually crumbling for far less money and vicious accusations or monetary compensation – but then again, the examples I can recall are traditional business models – not Network Marketing companies.

Companies like Amway, Herbalife, PrePaid Legal, USANA, NuSkin, and YTB have all been victimized by lawsuits claiming they’re some sort of scam and survived because these so called “experts” who get their little panties in a wad aren’t the business minds, or protectors of industry and justice they claim to be. At most, they’re opportunists themselves who take advantage of people’s fears and insecurity instead of instilling rational and logical thinking. It’s simply a chance for them to grab the spotlight and make themselves feel important.

There’s an ancient Chinese proverb I saw just the other day. “Those people who judge a books by their covers…..have difficulty reading!” When it comes to my experience with YTB and critics, that’s about as close to reality as it comes. With some of the outlandish, bizarre and irrational statements I’ve seen over the years surrounding not only MLM but YTB specifically by these people, that proverb pretty much nails it.

Something else I’ve learned over the years about these “experts”. When it comes to owning up to mistakes, inaccurate speculation, or just plain lies – they’re cowards. Actually, their mind, (more accurately “ego”) won’t allow them to admit they might be wrong. This perception they have is the only thing they have to hang on too.

Let me give you an example.

Last week, I was talking with one of our Directors about the once infamous John Frenaye. If there’s anyone who’s fallen prey to speculation and rumors it’s John. The guy would fall for just about anything posted on the internet as “truth” or “fact” if it has a negative ring to it. Even when there nothing there, he’ll manage to create it just to grab some attention. You can only imagine how “excited” John must have been when word of the California lawsuit was announced the night before the 2008 Convention. You’d think the simple filling of this suit meant it was a done deal the way he sensationalized the cover of this suit.

But those of us who went beyond the simple cover, and actually read the verbiage and actually comprehend our business had a completely different take. So much so, that this Director made a bet with Mr. Frenaye.

Sometime after the suit was filed, the two made this gentlemen’s bet. If the suit was indeed accurate, John would get what he wanted. The total and complete illumination of a so called pariah in an industry he actually doesn’t own but merely works in.

If however the suit wasn’t successful in shutting down YTB like Jerry Brown boldly proclaimed he could do – there would be a public apology by John at the next National Convention in St. Louis.

While there was an attempt to make some sort of assurances that John would keep his word on this – according to the account of the Director who made this bet – John’s enormous ego wouldn’t permit him to even speculate any possibility that YTB could survive the cover of the claim.

The National Convention in St. Louis this week will be the third since the suit was first announced in 2008. Along the way there was a $100 Million Class Action filed which has been thrown out of court more times than a cat has lives, and another suit filed by the Illinois Attorney General that honestly just sat there collecting dust for two years before it quietly went away.

John being the gullible and clueless soul that he is obviously took the bet. In his mind – the cover matched his perception, and there was just no way on God’s green earth that he’d ever have to muster up any type of apology with these kind of stakes stacked up against a bunch of lowly MLM Yahoos.

Now I can understand the absence of a full-fledged apology in 2009. While John had certainly speculated that bankruptcy or the YTB Founders riding off into the sunset with everyone’s money was an absolute certainty by the time we all got together in St. Louis at the time, none of the facts about our model had really come to light a year later. Nor were any of the suits either settled or thrown out of court outright.

I’ll even let 2010 slide. He was after all holding on to a thread of hope that the laws as they’re currently written in Illinois would magically change or be re-written in his favor.

However, it’s now 2011 and all three suits have either been settled both legally and monetarily or been pummeled to death by the court system as being “redundant, immaterial, impertinent, or scandalous matter”.

So that begs a very serious question. Could this be the year that YTB gets the apology from this once infamous critic who now finds himself on the wrong end of this bet?

Honestly, I doubt it. Cowards like John and the other critics who have quietly removed themselves from the soap boxes they once stood on just don’t have it in them. The opportunity to correct the years of slander, malicious abuse and misleading information posted on No Travel MLMs will never go away.

Unfortunately, I don’t see John being ready. A far better alternative is to just quietly fade away like he has. However, because YTB will continue to hold National Conventions like the one this week in St. Louis – the opportunity for him to man up and do so will never go away. ;-P

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UPDATE: It’s a miracle!! The witch is not dead. Actually – I think the proper word right now would be “irritated”. (By yours truly.) Within two hours of posting this – our boy John pulled up a month and a half old rant he never bothered to publish to save face. (Hell, even my wife warned me that what would happen.)

Not too upset. He’s supplied some of the best content and some really great laughs over the years. Based on his history, and the outdated rant, I see no evidence that will change.

~~~

Honestly, I never thought this day would come. I’ve run into my share of zealots and cynics over the years, but have never seen the likes of anyone so obsessed and disturbed as the “Coach” of the Anti-MLM Travel crowd. By default, anyone in YTB would know that person to be John W. Frenaye. One of the most arrogant, confused, and condescending dolts I’ve ever witnessed during my tenure with YTB.

I first caught a glimpse of John’s irritation with YTB back in 2007 with an article he wrote using MSNBC as his platform. It was his last article for MSNBC. You can only imagine how unamused the editors of MSNBC were with anyone “double dog daring” folks like John did for that soap box article. His last rant on MSNBC however was only the beginning of the type of outlandish and eccentric stunts pulled over the next 3 to 4 years of a one man battle to rid the industry of Travel MLM’s.

A few short months later John showed up as a commenter on our blog in an apparent attempt to educate me on his “issues” with Travel MLM’s. I still remember the coy attitude and the intimidation tactic – as if he had it all figured out. It was to become a trademark of the almighty Frenaye. At the time however, I did see John as both a challenge and an opportunity to correct not just misconceptions and misrepresentations the industry had about MLM – but bold face lies about our people our Founders, and our company.

I’ll always give anyone the benefit of the doubt. Call it an asset or a fault, but I did befriend John because I did agree with a few minor points and issues that needed to be cleaned up in our industry. One of those issues being a love of travel and service to others. Perks in our industry known as FAM’s are a privilege and a tool to sell more travel to paying customers – not a right simply because you call yourself a “Travel Agent”. MLM is a business, not some discount program or get rich quick scheme.

And that’s how our discussions began.

When it was my turn to clear the air that nobody actually paid for the opportunity to recruit others, or that gross travel sales were actually 4 to 5 times the amount of travel website sales – that’s where we ran into problems. See, John, like so many other zealots who think they’re the bees knees find it difficult to communicate, learn, and educate themselves to find a resolution. I suppose the reason for this is that if they actually did – there wouldn’t even be an issue. Zealots need controversy in order to maintain their charade.

I don’t know if you’ve ever seen the movie Network. It’s a 1976 film that takes a cynical look at TV networks exploits that stars a very deranged ex-TV anchor. The film has one very famous quote that I’m sure you’ve heard of: “I’m mad as hell, and I’m not going to take it anymore.“

That’s John Frenaye in a nutshell. What John saw in YTB at the time, was the biggest – baddest Travel MLM out there. Remember, nobody was able to do what YTB did – they all folded before YTB Travel came along. Sure, other Travel MLM’s were a nuisance and frustrating – but since they were so short lived – they weren’t any real threat.

YTB was a different animal all together – it had legitimacy attached to it. Carnival Pinnacle Awards and listings smack dab in the middle of Travel Weekly’s Power List aren’t something Travel MLM’s are even capable of doing in the eyes of an anti-MLM zealot. And because YTB was morphing into a host agency powerhouse, the only thing John could do was go on a rampage for the next couple of years, finding (or fabricating) any issue he could dream up to shame YTB into submission.

I can’t complain too much because he gave me some fabulous content to show how you should never just walk – but run from zealots like John if you want anything close to sanity or the truth.

Some of my favorites include:

• An amended Class Action suit John dubbed was “powerful” yet was thrown out of court just days later for being “redundant, immaterial, impertinent, or scandalous matter”. (Boy – does that shoe fit huh?!)
• The claims that Candi May couldn’t possibly be a legitimate Travel Agent, or had been courted by Carlson Wagonlit only to find YTB as a better alternative.
• When CLIA slapped John with his hands in the cookie jar over claims that CLIA was playing favorites with YTB and not abiding by the rules set for all agencies.
• The church parsonage which Coach Tomer and Chris donated to a church – which John conveniently spinned into a “lease”. (The idiot even provided the court documents himself to show it was a legitimate donation.)
• The perfect “Gotcha” turned sour. An outdated 32 year old law in Rhode Island which John dug up that required all Agents to be bonded. That is, until John brought attention to it – and instead of enforcing it, Rhode Island repealed the outdated law.
• And of course we can’t forget John’s hopes and the dreams that were dashed in both California and Illinois shutting YTB down and ending our existence all together.

I’ve lost count how many times we were warned that Coach, Scott, and Kim would ride off into the sunset. The warnings of bankruptcy. How the stock was being manipulated. And the ultimate dream – how YTB would get out of the travel industry all together.

Aside from being proven wrong and outed for outlandish and false claims so many times over the years – probably the straw that broke this dolts back was the revelation that John really wasn’t the saint he claimed to be was made public.

Look – nobody’s perfect and we all make mistakes. Lord knows I’ve made my share in my lifetime and so has YTB. The key difference between someone like me and a company like YTB is that we can at least acknowledge we’re not perfect and either make amends and/or correct the mistake.

And it’s that type of acceptance and humility that enables me to keep writing here and YTB to keep selling travel during events like we had last night with Sandals.

John, on the other hand has apparently moved on. While his charade and escapades will be documented on the Internet forever, like the comments section that he was once so proud of haven’t been updated in almost a month. Best I can tell, he’s found another hobby with yet another startup and another site called Eye On Annapolis. It has nothing to do with travel or MLM’s thank goodness. It’s more like a city beat type thing and frankly – I’m pulling for him that it works.

I honestly don’t know if John will ever come to terms with the MLM model. A good portion of these types of Zealots never do because emotion often overrides logic and common sense. In that same vein however – logic never changes like emotions do and that’s why MLM and Direct Sales has survived for more than a Century.

Letting go of a three or four year obsession however is a step in the right direction. The daily rants and spinning have finally come to an end for both John and YTB. The end of another chapter in our journey together in an industry I still love and respect – both MLM and travel.

John’s relevance in the travel industry started to erode with his “double dog dare” in 2007. It’s been a very slow and arduous process over the years. I’m not going to speculate his escapades are completely dead like the Wicked Witch of the West (although it’s a fun title) but the further we get away from this type of behavior the better off the travel industry as a whole will be.

It’s a bad mix nobody really needs.

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I love the Internet for the way information can be obtained and used to our benefit. It’s a very cool and useful tool.

Unfortunately, there are those that abuse the Internet with some of the most deplorable behavior I’ve ever seen. Age wise, these people I’m talking about are adults – but they certainly don’t act like it. Trade wise, they also call themselves professionals – but that’s only word used to hide behind their own insecurity.

As a grown adult, it’s easy to see past all the games and see their power trip for what it truly is. If you’re going to write and post on the Internet, it’s a given that there will be those who take pot shots at you. It’s just part of the territory.

I do have one glaring weakness however that I’m willing to let you in on. I still take issue with these pin heads attacking others who don’t have an issue with them or their self absorbed fantasy. A year or two ago this group of degenerates got really frustrated with me. Since they couldn’t get me – they went after my wife – and then tried to blame me. I believe the term used was “throwing her under the bus”. It was a level of desperation and classlessness I’ve never witnessed before – but that’s how desperate they had become.

While they don’t have boundaries or a thread of common decency in them – I’m proud to associate myself with some real class and leadership. There’s a fabulous product that ZamZuu promotes called KidZafe that can protect your children from just this type of deplorable behavior. KidZafe is an advanced parental intelligence system that keeps tabs for you if your child enters or receives anything inappropriate, dangerous or suspicious or if these type of people are identified in your child’s digital world.

And today, I’m proud to share with you, the first-ever, KidZafe Boot Camp Tour

Tim Woda, nationally renown Internet & Child Safety Advocate, author and co-creator of KidZafe has been invited to join many of Zamzuu’s top leaders including: Jermone Hughes, Nick Pagano, Jenny Campbell, Mary Liu, Katrina Greenhill, Melissa Boston, Damon Walker, Larease Rivers, Hannah Masters and many, many more to show you how to transform your Zamzuu business using KidZafe.

While others can talk a really good game, these Directors actually walk and act in a way that’s positive and respectable. If you have kids of your own, or know someone who has kids – you need to be at one of these events. It’s a sad fact that a product like this is even necessary – I know first hand how and why it’s needed. You owe it to your family (if you have a family) to be at one of these events.

Here are the dates and locations:

Atlanta, Georgia – May 13th & 14th
Doubletree Hotel Atlanta
North Druid Hills/Emory Area
2061 N Druid Hills Rd NE
Atlanta, GA 30329
Friday: 6:00 PM – 10:00 PM
Saturday: 9:00 AM – 4:00 PM
Register for the Atlanta Training

San Francisco, California – May 21st & 22nd
Best Western Plus
Grosvenor Hotel
380 South Airport Blvd.
South San Francisco, CA 94080
Saturday: 9:00 AM – 4:00 PM
Sunday: 9:00 AM – 4:00 PM
Register for the San Francisco Training

Detroit, Michigan – June 3rd & 4th
Hyatt Regency Dearborn
600 Town Center Dr.
Dearborn, MI, 48126
Friday: 6:00 AM – 9:00 PM
Saturday: 9:00 AM – 2:00 PM
Register for the Detroit Training

I know some who are building their entire business around this one product – it’s that good. It’s not like it’s not needed either when you’ve seen what I’ve seen from some real trash who prowl the Internet just looking for trouble.

While you can’t change them – you CAN change the way you protect and look after your family with this service.

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We’ve been writing our weekly newsletter for the last three years now for YTB and ZamZuu business owners. It’s been one of the most rewarding things we’ve ever done. The compliments and appreciation we get from subscribers means more than we can truly express. What started out as a team newsletter has spread throughout the company. Today, we send broadcasts reaching thousands of YTB and ZamZuu subscribers.

While our publication is designed and written for existing members of YTB and ZamZuu only, there are those who have subscribed under false pretenses. Opting to lie about their identity under an assumed name and e-mail address with the intent to play “Mall Cop”. After the California Settlement was reached two years ago, I was contacted by the Home Office with a list of “violations” from the Attorney General’s Office in California.

The AG had incorrectly charged that our publication was being used as a “recruiting tool” which was most certainly expressed by overzealous critics who desperately wanted to have my publication shut down.

After seeing so many desperate and childish stunts which feed Zealots uncontrollable obsession over YTB, we were well prepared for such an outlandish accusation. We set up our newsletter to verify our members with a valid ID and website address. We also used a double opt in feature to ensure that everyone who signed up actually verified with us they did indeed want our publication.

No shenanigans on our end.

These precautions were two fold. One, I wanted to make sure that everyone receiving this information was actually in YTB or ZamZuu already. And two, I fully expected the trolls to sign up – which they did – and were promptly deleted.

While their first attempt under real names and e-mail addresses were banned from our system, the sleaze then resorted to lying. Finding a YTB member in their local area that mirrored a location close to their own IP address, these parasites sucked off the other site owners ID and website address with a newly created gmail.com account and presto! Success in having our publication diverted to their inbox anyway.

Pretty elaborate scheme don’t you think? That’s the kind of bizarre behavior I’ve come to know while they pretend to be this noble, honorable “Mall Cop” for pour, unsuspecting souls. Truth is, they’re as dirty as the day is long.

A quick fix for the entire Attorney General debacle was a report of my entire list of subscribers with valid ID and website address, verification IP address, minus the user last name and e-mail address. The report clearly validated all subscribers were already in YTB and opted in under their own free will. A letter explaining that it was highly improbable that I was “recruiting” existing YTB website owners based on this report was also sent to the Home Office.

Not sure if it was the last time the AG or the Home Office ever heard about these “violations” again, but I certainly haven’t.

Interesting how morals, ethics, and honesty have no place for an obsessed Zealot that has to be right. When it comes to justifying their perceptions and perpetrating their fears and misconceptions to the general public, all this ethical stuff is mere window dressing they like to hide behind. It’s not just my newsletter they’ve infiltrated either. They’ve signed up as free Reps with the company, have become Fans of every Facebook page YTB or ZamZuu has, and have subscribed to every YTB and ZamZuu publication and newsletter they can get their hands on in order to feed their uncontrollable addiction.

With the latest settlement with the Attorney General in Illinois behind us, a new push by these imbeciles is once again in full swing. Obviously, they’re a bit upset that YTB was able to come to an agreement with another Attorney General and we are able to continue our business model. That’s what normal adults do – come to an agreement. Critics however have resorted to intercepting a new round of private correspondence, making its way to the internet with lists of supposed “violations” to say “see I told you I was right”.

While it’s clear that these correspondence are designed for “members only” – it’s upsetting the owners of these publications. Therefore, I’m offering up a list of items or precautions that you should implement in order to protect your publication and our fine company.

First, you need to accept that there will be sleazy little liars who will do and say anything in attempt to save face or to justify their position. Its part of the game they play. While I certainly don’t agree with it, getting upset and frustrated about it gives them the power and the control. You can take every precaution you want, and they’ll find a way to gain access. They’re that desperate for information and they need something they can spin against you and the company.

Second, most systems have a double opt in feature – use it. With the current CAN-SPAM Act that is in place, it’s not just jerks you want to protect against; it’s the FTC. Signing up someone to your mailing list is a practice we’ve never used. If your information and content is the quality it should be, you’ll get plenty of subscribers the right way. Every single subscriber we have has verified with our system they want our publication.

Third and I know this kind of sounds obvious – but put a disclaimer on your sign up page and in your publication something to this effect:

This newsletter is for information purposes for existing Website Sellers and Website Owners only.
It is not to be used as a recruiting tool for anyone outside the YTB company.

It won’t keep the pin heads out – but it will protect you in the event a pin head tries to play “Mall Cop” and claim you’re trying to recruit the general public or violating any rules.

Forth, and I know you’re not going to like this – but either turn off the “forward to a friend” feature or make sure your subscribers know that it’s only to be sent to existing team members. We’ve never used the “forward to a friend” feature for this reason: There may be some really good content that your subscriber wants to share with team members. Those team members however, may not want or feel the information is necessary. An issue we’ve had for years are folks who forward our publication out to team members and the team member unsubscribes the subscriber who sent it – because they don’t want it. (An unsubscribe link is also mandatory with current SPAM laws by the way.) Disabling this feature keeps complaints to a minimum because it’s only going to folks who actually subscribed.

An alternative for team members is having them forward your opt in link and have team members subscribe on their own. What you’ll find is an open rate that extraordinarily high, and a complaint rate that is practically non existent.

And finally, look over your data. We were able to spot our unauthorized troll by looking over our data. When Aweber changed their pricing along with their terms and conditions on us about a year ago, we had to upgrade. While we were upset at first having to pay more for exceeding 2500 subscribers, the new system and reports it offered showed just who was clicking what.

Low and behold, we found that one edition of our publication that was ripped off and posted publicly on a Zealots blog had over one dozen clicks from a single subscriber. A dozen clicks on the same link? Maybe two or three, but that amount raised a red flag. While the subscribers ID matched his website, and the IP matched where he lived – we found this subscriber based in Annapolis, Maryland had two subscriptions. One with a legitimate, unique domain, and the other with a Gmail account. The high click count came from the Gmail account – so we knew who was real and who the liar was.

It took me no time at all to delete the overzealous little twit.

If you have a newsletter and send correspondence to your team, I realize that you’re doing your team a service. I know all about offering news, support, training, mentorship, and positive reinforcement. It does have value and is a worthy and important part of being a true leader. Unfortunately, not everyone is able to acknowledge those traits because they’re so jacked up on hateraide. They simply can’t get past this idea that all you do is recruit and pick the pockets of poor unsuspecting souls. That’s the mantra rattling around in that empty space where a brain should reside. While they have no practical experience to base this limiting and false belief on – trying to change it is a complete waste of your time and effort. Just realize that they own that belief and you don’t have to.

So there you have it folks. Take it from me. These idiots have done it to me dozens of times and to no avail. Follow these simple steps and you not only protect your publication from being squashed, but you protect our fine company as a whole.

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